![International Journal of Sport Management and Marketing (IJSMM) International Journal of Sport Management and Marketing (IJSMM)](https://www.inderscience.com/images/cover/scoverijsmm.jpg)
International Journal of Sport Management and Marketing
2010 Vol.7 No.3/4
Special Issue on Sport Event Marketing: Creating Relationship Value
Guest Editors: Professor Alain Ferrand and Professor David Stotlar
Special Issue on Sport Event Marketing: Creating Relationship Value
Guest Editors: Professor Alain Ferrand and Professor David Stotlar