International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2010 Vol.7 No.3/4

Special Issue on Sport Event Marketing: Creating Relationship Value

Guest Editors: Professor Alain Ferrand and Professor David Stotlar

Pages Title and author(s)
145-155Introduction: New perspectives in sport event marketing
Alain Ferrand, David K. Stotlar
DOI: 10.1504/IJSMM.2010.032576
156-172Do boys and girls go out to play? Women's football and social marketing at Euro 2005
Barbara Bell, Paul Blakey
DOI: 10.1504/IJSMM.2010.032548
173-189Permission to promote: a conjoint investigation of e-newsletter preferences
David B. Klenosky, Eric T. Brey
DOI: 10.1504/IJSMM.2010.032549
190-201Distinguishing between amateur sport participants and spectators: the List of Values approach
Lada Helen V. Kurpis, Carl S. Bozman, Lynn R. Kahle
DOI: 10.1504/IJSMM.2010.032550
202-222Corporate support: a corporate social responsibility alternative to traditional event sponsorship
Benoit Seguin, Milena M. Parent, Norm O'Reilly
DOI: 10.1504/IJSMM.2010.032551
223-240Sport events and public organisations: the case of Conseil General de la Sarthe and '24 hours' of Le Mans
Michel Desbordes, Christopher Hautbois
DOI: 10.1504/IJSMM.2010.032552
241-266Volunteer programme in mega sport events: the case of the Olympic Winter Games, Torino 2006
Nicolas Chanavat, Alain Ferrand
DOI: 10.1504/IJSMM.2010.032553
267-281Exploring consumer schemata of destination and sports event brands: the case of Kaohsiung City and the 2009 World Games
Fong-Yi Lai
DOI: 10.1504/IJSMM.2010.032554