![International Journal of Sport Management and Marketing (IJSMM) International Journal of Sport Management and Marketing (IJSMM)](https://www.inderscience.com/images/cover/scoverijsmm.jpg)
International Journal of Sport Management and Marketing
2010 Vol.7 No.1/2
Special Issue on the Entrepreneurial Nature of Sports Marketing: Towards a Future Research Agenda
Guest Editors: Assistant Professor Vanessa Ratten and Dr. Dorene Ciletti
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Special Issue on the Entrepreneurial Nature of Sports Marketing: Towards a Future Research Agenda
Guest Editors: Assistant Professor Vanessa Ratten and Dr. Dorene Ciletti
![]() |