International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2010 Vol.7 No.1/2

Special Issue on the Entrepreneurial Nature of Sports Marketing: Towards a Future Research Agenda

Guest Editors: Assistant Professor Vanessa Ratten and Dr. Dorene Ciletti


Pages Title and author(s)
4-20Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Lynn Neeley, Kimberly M. Judson
DOI: 10.1504/IJSMM.2010.029708
21-32A sport crisis typology: establishing a pathway for future research
Bradley Wilson, Constantino Stavros, Kate Westberg
DOI: 10.1504/IJSMM.2010.029709
33-43The reciprocal and influential connection between sport marketing and management and the sport sciences
Eric C. Schwarz
DOI: 10.1504/IJSMM.2010.029710
44-57The dynamics of brand equity, co-branding and sponsorship in professional sports
Howard Frederick, Sandeep Patil
DOI: 10.1504/IJSMM.2010.029711
58-75Online destination marketing: maximising the tourism potential of a sports event
Adrian Devine, Peter Bolan, Frances Devine
DOI: 10.1504/IJSMM.2010.029712
76-90An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
Yanni D. Afthinos, Pantelis Nassis, Nicholas D. Theodorakis
DOI: 10.1504/IJSMM.2010.029713
91-103''We are not sportsmen, we are professionals'': professionalism, doping and deviance in elite sport
Ask Vest Christiansen
DOI: 10.1504/IJSMM.2010.029714
104-118In a peak fitness condition? The Danish elite sports model in an international perspective: managerial efficiency and best practice in achieving international sporting success
Rasmus Storm, Klaus Nielsen
DOI: 10.1504/IJSMM.2010.029715
119-131Hazy viewpoints: administrators' perceptions of hazing
Colleen A. McGlone
DOI: 10.1504/IJSMM.2010.029716
132-143Run Happy: entrepreneurship at Brooks Sports
Siri Terjesen, Evan Argue
DOI: 10.1504/IJSMM.2010.029717