
International Journal of Sport Management and Marketing
2010 Vol.7 No.1/2
Special Issue on the Entrepreneurial Nature of Sports Marketing: Towards a Future Research Agenda
Guest Editors: Assistant Professor Vanessa Ratten and Dr. Dorene Ciletti
Pages | Title and author(s) |
4-20 | Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athleticsLynn Neeley, Kimberly M. Judson DOI: 10.1504/IJSMM.2010.029708 |
21-32 | A sport crisis typology: establishing a pathway for future researchBradley Wilson, Constantino Stavros, Kate Westberg DOI: 10.1504/IJSMM.2010.029709 |
33-43 | The reciprocal and influential connection between sport marketing and management and the sport sciencesEric C. Schwarz DOI: 10.1504/IJSMM.2010.029710 |
44-57 | The dynamics of brand equity, co-branding and sponsorship in professional sportsHoward Frederick, Sandeep Patil DOI: 10.1504/IJSMM.2010.029711 |
58-75 | Online destination marketing: maximising the tourism potential of a sports eventAdrian Devine, Peter Bolan, Frances Devine DOI: 10.1504/IJSMM.2010.029712 |
76-90 | An evaluation of the communication effectiveness of water polo: a content analytic study in GreeceYanni D. Afthinos, Pantelis Nassis, Nicholas D. Theodorakis DOI: 10.1504/IJSMM.2010.029713 |
91-103 | ''We are not sportsmen, we are professionals'': professionalism, doping and deviance in elite sportAsk Vest Christiansen DOI: 10.1504/IJSMM.2010.029714 |
104-118 | In a peak fitness condition? The Danish elite sports model in an international perspective: managerial efficiency and best practice in achieving international sporting successRasmus Storm, Klaus Nielsen DOI: 10.1504/IJSMM.2010.029715 |
119-131 | Hazy viewpoints: administrators' perceptions of hazingColleen A. McGlone DOI: 10.1504/IJSMM.2010.029716 |
132-143 | Run Happy: entrepreneurship at Brooks SportsSiri Terjesen, Evan Argue DOI: 10.1504/IJSMM.2010.029717 |