International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2009 Vol.6 No.4

Special Issue on Management and Promotion of International Sports

Guest Editor: Dr. Li Chen


Pages Title and author(s)
332-350Development and validation of the volunteer motivations scale for international sporting events (VMS-ISE)
Hyejin Bang, Packianathan Chelladurai
DOI: 10.1504/IJSMM.2009.030064
351-366Motives of United States and Japanese professional baseball consumers and level of team identification
Jeffrey D. James, Junya Fujimoto, Stephen D. Ross, Hirotaka Matsuoka
DOI: 10.1504/IJSMM.2009.029299
367-388Key leadership qualities for major sporting events: the case of the World Aquatics Championships
Milena M. Parent, Renee Beaupre, Benoit Seguin
DOI: 10.1504/IJSMM.2009.029300
389-403International players from Asia: an analysis of text themes in news coverage
Chia-Chen Yu
DOI: 10.1504/IJSMM.2009.029301
404-416The influence of socialisation agents on the fan loyalty of Korean teens
Taeho Yoh, Hao-Ting Pai, Paul M. Pedersen
DOI: 10.1504/IJSMM.2009.029302