International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2009 Vol.6 No.1


Pages Title and author(s)
1-16Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory
Allen L. Sack, Parbudyal Singh, Tony DiPaolo
DOI: 10.1504/IJSMM.2009.026753
17-34Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Paul M. Pedersen, Patrick M. Kraft, Dan Drane, Kimberly S. Miloch
DOI: 10.1504/IJSMM.2009.026754
35-51Brand identification among stock car racing fans in the USA
J. Brian O'Roark, William C. Wood, Larry DeGaris
DOI: 10.1504/IJSMM.2009.026755
52-67Membership retention in professional sports organisations
Mark Brown, Darian Misko, Dennis Lee
DOI: 10.1504/IJSMM.2009.026756
68-86Prediction of ticket purchase in professional sport using data mining
Chen-Yueh Chen, David K. Stotlar, Yi-Hsiu Lin
DOI: 10.1504/IJSMM.2009.026757
87-105The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet
Zhu Zhang, Doyeon Won
DOI: 10.1504/IJSMM.2009.026758
106-123The influence of organisational justice on Perceived Organisational Support in a university recreational sports setting
Jeremy S. Jordan, Brian A. Turner, Simon M. Pack
DOI: 10.1504/IJSMM.2009.026759

 

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