International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Pages	Title and author(s)
1-16	Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory Allen L. Sack, Parbudyal Singh, Tony DiPaolo DOI: 10.1504/IJSMM.2009.026753
17-34	Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine Paul M. Pedersen, Patrick M. Kraft, Dan Drane, Kimberly S. Miloch DOI: 10.1504/IJSMM.2009.026754
35-51	Brand identification among stock car racing fans in the USA J. Brian O'Roark, William C. Wood, Larry DeGaris DOI: 10.1504/IJSMM.2009.026755
52-67	Membership retention in professional sports organisations Mark Brown, Darian Misko, Dennis Lee DOI: 10.1504/IJSMM.2009.026756
68-86	Prediction of ticket purchase in professional sport using data mining Chen-Yueh Chen, David K. Stotlar, Yi-Hsiu Lin DOI: 10.1504/IJSMM.2009.026757
87-105	The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet Zhu Zhang, Doyeon Won DOI: 10.1504/IJSMM.2009.026758
106-123	The influence of organisational justice on Perceived Organisational Support in a university recreational sports setting Jeremy S. Jordan, Brian A. Turner, Simon M. Pack DOI: 10.1504/IJSMM.2009.026759