| Pages | Title and author(s) |
| 1-14 | Still on their honeymoon: a five year case study of an American Hockey League team and the reasons for their continued successKimberly L. Bogle, Douglas D. Blais, Jeff Eisenberg
DOI: 10.1504/IJSMM.2009.021747 |
| 15-37 | Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectatorsGuillaume Bodet, Iouri Bernache-Assollant
DOI: 10.1504/IJSMM.2009.021748 |
| 38-54 | The aftermath of the latest labour conflict in the National Hockey League: the impact on brand equityFrancois Marticotte, Serge Carrier
DOI: 10.1504/IJSMM.2009.021749 |
| 55-72 | Perceptions of constraints to NHL spectatorshipJonathan M. Casper, Michael A. Kanters, Jeffrey D. James
DOI: 10.1504/IJSMM.2009.021750 |
| 73-89 | Analysing motives of minor league hockey fans: the introduction of violence as a spectator motiveDamon P.S. Andrew, Gi-Yong Koo, Rob Hardin, T. Christopher Greenwell
DOI: 10.1504/IJSMM.2009.021751 |
| 90-100 | Symbolic isomorphism and legitimacy: New Zealand's Ice Blacks and Ice FernzSean Phelps, Geoff Dickson
DOI: 10.1504/IJSMM.2009.021752 |
| 101-114 | The Puck Stops here: a brief report on National Hockey League fans' reactions to the 2004-2005 lockoutFrederick G. Grieve, Elizabeth L. Shoenfelt, Daniel L. Wann, Ryan K. Zapalac
DOI: 10.1504/IJSMM.2009.021753 |
| 115-131 | A comparison of motivational factors affecting attendance between avid and casual fans at minor hockey gamesJinbae Hong
DOI: 10.1504/IJSMM.2009.021754 |
| 132-150 | Differences in motives and points of attachment by season ticket status: a case study of ACHADonghun Lee, Galen T. Trail, Dean F. Anderson
DOI: 10.1504/IJSMM.2009.021755 |
| 151-161 | Agenda-setting in minor league hockey: a strategic justification and practical guideGalen Clavio, Kimberly S. Miloch
DOI: 10.1504/IJSMM.2009.021756 |
| 162-182 | If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHLAndre Richelieu, Frank Pons
DOI: 10.1504/IJSMM.2009.021757 |
| 183-195 | Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leaguesDaniel A. Rascher, Matthew T. Brown, Mark S. Nagel, Chad D. McEvoy
DOI: 10.1504/IJSMM.2009.021758 |
| 196-210 | The impact of team identification on ice hockey brand associationsStephen D. Ross, Patrick Walsh, Heather D. Maxwell
DOI: 10.1504/IJSMM.2009.021759 |
| 211-225 | Literature review on brand equity in professional team sport: a German perspective on ice hockeyChristina Suckow
DOI: 10.1504/IJSMM.2009.021760 |
| 226-246 | The marketing of a NHL hockey teamKenneth C. Teed, Lisa Delpy-Neirotti, Scott R. Johnson, Benoit Seguin
DOI: 10.1504/IJSMM.2009.021761 |
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