International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2009 Vol.5 No.1/2

Special Issue on the Management and Marketing of Ice Hockey

Guest Editor: Prof. Norm O'Reilly


Pages Title and author(s)
1-14Still on their honeymoon: a five year case study of an American Hockey League team and the reasons for their continued success
Kimberly L. Bogle, Douglas D. Blais, Jeff Eisenberg
DOI: 10.1504/IJSMM.2009.021747
15-37Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators
Guillaume Bodet, Iouri Bernache-Assollant
DOI: 10.1504/IJSMM.2009.021748
38-54The aftermath of the latest labour conflict in the National Hockey League: the impact on brand equity
Francois Marticotte, Serge Carrier
DOI: 10.1504/IJSMM.2009.021749
55-72Perceptions of constraints to NHL spectatorship
Jonathan M. Casper, Michael A. Kanters, Jeffrey D. James
DOI: 10.1504/IJSMM.2009.021750
73-89Analysing motives of minor league hockey fans: the introduction of violence as a spectator motive
Damon P.S. Andrew, Gi-Yong Koo, Rob Hardin, T. Christopher Greenwell
DOI: 10.1504/IJSMM.2009.021751
90-100Symbolic isomorphism and legitimacy: New Zealand's Ice Blacks and Ice Fernz
Sean Phelps, Geoff Dickson
DOI: 10.1504/IJSMM.2009.021752
101-114The Puck Stops here: a brief report on National Hockey League fans' reactions to the 2004-2005 lockout
Frederick G. Grieve, Elizabeth L. Shoenfelt, Daniel L. Wann, Ryan K. Zapalac
DOI: 10.1504/IJSMM.2009.021753
115-131A comparison of motivational factors affecting attendance between avid and casual fans at minor hockey games
Jinbae Hong
DOI: 10.1504/IJSMM.2009.021754
132-150Differences in motives and points of attachment by season ticket status: a case study of ACHA
Donghun Lee, Galen T. Trail, Dean F. Anderson
DOI: 10.1504/IJSMM.2009.021755
151-161Agenda-setting in minor league hockey: a strategic justification and practical guide
Galen Clavio, Kimberly S. Miloch
DOI: 10.1504/IJSMM.2009.021756
162-182If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHL
Andre Richelieu, Frank Pons
DOI: 10.1504/IJSMM.2009.021757
183-195Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leagues
Daniel A. Rascher, Matthew T. Brown, Mark S. Nagel, Chad D. McEvoy
DOI: 10.1504/IJSMM.2009.021758
196-210The impact of team identification on ice hockey brand associations
Stephen D. Ross, Patrick Walsh, Heather D. Maxwell
DOI: 10.1504/IJSMM.2009.021759
211-225Literature review on brand equity in professional team sport: a German perspective on ice hockey
Christina Suckow
DOI: 10.1504/IJSMM.2009.021760
226-246The marketing of a NHL hockey team
Kenneth C. Teed, Lisa Delpy-Neirotti, Scott R. Johnson, Benoit Seguin
DOI: 10.1504/IJSMM.2009.021761

 

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