International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2008 Vol.4 No.1

Special Issue on Managing Sport Businesses in a Complex Environment

Guest Editors: Dr. John Beech and Prof. Simon Chadwick


Pages Title and author(s)
4-17A stakeholder approach to football club governance
Benoit Senaux
DOI: 10.1504/IJSMM.2008.017655
18-32Delivering strategic change in complex sport environments: Country Racing Victoria
Matthew Nicholson, Russell Hoye
DOI: 10.1504/IJSMM.2008.017656
33-48Assessing organisational culture using the competing values framework within American Triple-A baseball
Yun Seok Choi, David K. Scott
DOI: 10.1504/IJSMM.2008.017657
49-61Take-over and turnaround at Celtic: the McCann years 1994–1999
Tom Donnelly, Martin Donnelly, Tim Donnelly
DOI: 10.1504/IJSMM.2008.017658
62-84The Olympic brand, ambush marketing and clutter
Benoit Seguin, Norman J. O'Reilly
DOI: 10.1504/IJSMM.2008.017659
85-101Sport new media
James P. Santomier, Joshua A. Shuart
DOI: 10.1504/IJSMM.2008.017660
102-122Emotional engagement and experiential marketing: a case study of the Athens Olympic Games
Konstantina Davou, Des Thwaites, Simon Chadwick
DOI: 10.1504/IJSMM.2008.017661
123-124Book Review: Marketing and Football: an International Perspective
John Beech
DOI: 10.1504/IJSMM.2008.017691