International Journal of Sport Management and Marketing (IJSMM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Sport Management and Marketing

Special Issue on Branding and Reputation in Sports Marketing

Guest Editor: Dr. Frank Pons

Pages	Title and author(s)
3-22	Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions Benoit Seguin, Andre Richelieu, Norm O'Reilly DOI: 10.1504/IJSMM.2008.015958
23-38	Assessing the use of the brand personality scale in team sport Stephen D. Ross DOI: 10.1504/IJSMM.2008.015959
39-57	Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness Kevin Filo, Daniel C. Funk, Kostas Alexandris DOI: 10.1504/IJSMM.2008.015960
58-77	Extending the understanding of professional team brand equity to the global marketplace Anthony K. Kerr, James M. Gladden DOI: 10.1504/IJSMM.2008.015961
78-99	Assessing the impact of NCAA scandals: an exploratory analysis Stephanie F. Hughes, Matthew D. Shank DOI: 10.1504/IJSMM.2008.015962
100-118	A collegiate athletic brand transformation: rebranding a Native American brand identity Beth A. Easter, Edward Leoni, Judy A. Wiles DOI: 10.1504/IJSMM.2008.015963
119-139	Celebrity athletes and athletic clothing design: branding female tennis players Norman J. O'Reilly, L. Anne Braedley DOI: 10.1504/IJSMM.2008.015964
140-161	Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement Barbara Manivet, Andre Richelieu DOI: 10.1504/IJSMM.2008.015965