
International Journal of Sport Management and Marketing
2008 Vol.3 No.1/2
Special Issue on Branding and Reputation in Sports Marketing
Guest Editor: Dr. Frank Pons
Pages | Title and author(s) |
3-22 | Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptionsBenoit Seguin, Andre Richelieu, Norm O'Reilly DOI: 10.1504/IJSMM.2008.015958 |
23-38 | Assessing the use of the brand personality scale in team sportStephen D. Ross DOI: 10.1504/IJSMM.2008.015959 |
39-57 | Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitnessKevin Filo, Daniel C. Funk, Kostas Alexandris DOI: 10.1504/IJSMM.2008.015960 |
58-77 | Extending the understanding of professional team brand equity to the global marketplaceAnthony K. Kerr, James M. Gladden DOI: 10.1504/IJSMM.2008.015961 |
78-99 | Assessing the impact of NCAA scandals: an exploratory analysisStephanie F. Hughes, Matthew D. Shank DOI: 10.1504/IJSMM.2008.015962 |
100-118 | A collegiate athletic brand transformation: rebranding a Native American brand identityBeth A. Easter, Edward Leoni, Judy A. Wiles DOI: 10.1504/IJSMM.2008.015963 |
119-139 | Celebrity athletes and athletic clothing design: branding female tennis playersNorman J. O'Reilly, L. Anne Braedley DOI: 10.1504/IJSMM.2008.015964 |
140-161 | Dangerous liaisons: how can sports brands capitalise on the Hip Hop movementBarbara Manivet, Andre Richelieu DOI: 10.1504/IJSMM.2008.015965 |