International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2006 Vol.1 No.4

Pages Title and author(s)
289-310Virtual advertising and brand awareness
Beth Cianfrone, Gregg Bennett, Ron Siders, Yosuke Tsuji
DOI: 10.1504/IJSMM.2006.010563
311-330Revenue generation in professional sport: a diagnostic analysis
Norman J. O'Reilly, John P. Nadeau
DOI: 10.1504/IJSMM.2006.010564
331-348Sport fandom as an occupation: understanding the sport consumer through the lens of occupational science
Clare E. Humphries, Aaron C.T. Smith
DOI: 10.1504/IJSMM.2006.010565
349-358An analysis of sport business in the Great China region from a strategic perspective
Yu Huang
DOI: 10.1504/IJSMM.2006.010566
359-377Development of a relevant quality system for gymnastics clubs: an application of the principles of total quality and service management in traditionally organised sport
Jo Van Hoecke, Paul De Knop
DOI: 10.1504/IJSMM.2006.010567
378-389The role of satisfying tasks and organisational support in the job attitudes of sporting goods retail employees
Samuel Y. Todd, Damon P.S. Andrew
DOI: 10.1504/IJSMM.2006.010568
390-399An integral part of strategic planning for sport organisations: training employees
Harry Davakos
DOI: 10.1504/IJSMM.2006.010569
400-410Evaluating sport events at European level: the Euro 2004
Carlos Pestana Barros
DOI: 10.1504/IJSMM.2006.010570
411-428Sporting and recreational services demand constraints in ski centres: a segmentation research study based on the annual frequency of arrivals
Chris Vassiliadis, George Siomkos, John Mylonakis
DOI: 10.1504/IJSMM.2006.010571
429-430Book Review: The Business of Sport Management
Kamel Mellahi
DOI: 10.1504/IJSMM.2006.010572