International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2005 Vol.1 No.1/2

Special Issue on Sport Management and Marketing at the Global/Local Nexus

Guest Editor: Dr. Steven J. Jackson


Pages Title and author(s)
3-16Resisting Rupert through sporting rituals? The transnational media corporation and global-local sport cultures
Andrew Grainger, David L. Andrews
DOI: 10.1504/IJSMM.2005.007118
17-36Sporting sign wars: advertising and the contested terrain of sporting events and venues
Jay Scherer, Michael Sam, Richard Batty
DOI: 10.1504/IJSMM.2005.007119
37-55Expressing Fenway: managing and marketing heritage within the global sports marketplace
Michael T. Friedman, Michael L. Silk
DOI: 10.1504/IJSMM.2005.007120
56-68Manufacturing experiences: urban development, sport and recreation
Jeremy Howell
DOI: 10.1504/IJSMM.2005.007121
69-92National sports organisations and sponsorship: an identification of best practices
Benoit Seguin, Kenneth Teed, Norman J. O'Reilly
DOI: 10.1504/IJSMM.2005.007122
93-109Globalisation and the evolving player-agent relationship in professional sport
Daniel S. Mason, Gregory H. Duquette
DOI: 10.1504/IJSMM.2005.007123
110-126Global human resource management influences on local sport organisations
Tracy Taylor, Cynthia Ho
DOI: 10.1504/IJSMM.2005.007124
127-140Transition game: globalisation and the marketing of a suburban ''nationalised'' basketball team in Australia
Chris Hallinan, Michael Burke
DOI: 10.1504/IJSMM.2005.007125
141-154Motivation for Japanese baseball fans' interest in Major League Baseball
JinBae Hong, Mark A. McDonald, ChunSuk Yoon, Junya Fujimoto
DOI: 10.1504/IJSMM.2005.007126
155-168Lost in translation: cultural differences in the interpretation violence in sport advertising
Steven J. Jackson, Hans Peter Brandl-Bredenbeck, Alistair John
DOI: 10.1504/IJSMM.2005.007127
169-179Globalisation and globesity: the impact of the 2008 Beijing Olympics on China
Geoff Dickson, Grant Schofield
DOI: 10.1504/IJSMM.2005.007128
180-189Parent, peer and TV influences on American teens' athletic shoes purchasing
Taeho Yoh
DOI: 10.1504/IJSMM.2005.007129