International Journal of Mobile Communications (IJMC) Inderscience Publishers - linking academia, business and industry through research

International Journal of Mobile Communications

Pages	Title and author(s)
413-438	Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies Sang-Hyun Nam; Hun Kim; Byeng-Hee Chang; Sylvia M. Chan-Olmsted DOI: 10.1504/IJMC.2021.116117
439-466	Online promotion of mobile banking activities - a comparative study of the US and Chinese banks Xiaoning Zhu; Rui Yan; Jiaqin Yang; Tingting Xu DOI: 10.1504/IJMC.2021.116118
467-491	Mobile payment adoption: a multi-theory model, multi-method approach and multi-country study Naseer Abbas Khan; Ali Nawaz Khan; Waseem Bahadur; Muhammad Ali DOI: 10.1504/IJMC.2021.116119
492-519	Virtual reality applications in education: a developing country perspective Mohammed-Issa Riad Mousa Jaradat; Jehad Mohammed Imlawi DOI: 10.1504/IJMC.2021.116120
520-545	The influence mechanisms of platform on supply-side behaviour: a longitudinal investigation on taxi drivers' adoption of a ride-hailing app Xuan Li; Yuan Liu DOI: 10.1504/IJMC.2021.116127