
International Journal of Mobile Communications
2021 Vol.19 No.4
Pages | Title and author(s) |
413-438 | Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategiesSang-Hyun Nam; Hun Kim; Byeng-Hee Chang; Sylvia M. Chan-Olmsted DOI: 10.1504/IJMC.2021.116117 |
439-466 | Online promotion of mobile banking activities - a comparative study of the US and Chinese banksXiaoning Zhu; Rui Yan; Jiaqin Yang; Tingting Xu DOI: 10.1504/IJMC.2021.116118 |
467-491 | Mobile payment adoption: a multi-theory model, multi-method approach and multi-country studyNaseer Abbas Khan; Ali Nawaz Khan; Waseem Bahadur; Muhammad Ali DOI: 10.1504/IJMC.2021.116119 |
492-519 | Virtual reality applications in education: a developing country perspectiveMohammed-Issa Riad Mousa Jaradat; Jehad Mohammed Imlawi DOI: 10.1504/IJMC.2021.116120 |
520-545 | The influence mechanisms of platform on supply-side behaviour: a longitudinal investigation on taxi drivers' adoption of a ride-hailing appXuan Li; Yuan Liu DOI: 10.1504/IJMC.2021.116127 |