International Journal of Mobile Communications (39 papers in press)
Marketing Theatrical Films for the Mobile Platform: The Roles of Web Content/Social Media, Brand Extension, WOM, and Windowing Strategies
by Hun Kim, Sylvia M. Chan-Olmsted, Byeng-Hee Chang, Sang-Hyun Nam
Abstract: As the mobile is recognised as a significant distribution platform for theatrical films, differences between mobile and theatrical platforms are of great interest to researchers and practitioners. This study investigated the effects of specific marketing factors such as web content/social media, brand extension, eWOM, and windowing strategies on the distribution of theatrical films on mobile platforms using movie industry data from South Korea. This study also compared the effects of factors affecting mobile and theatre performances. Results show that certain web content activities, brand extensions, star power, sequels, and movie length significantly influenced mobile movie performance. A comparison of the factors affecting mobile and theatre performances revealed that there was also a clear difference in the marketing factors of each platform.
Keywords: Mobile film; Mobile platform; Brand extension; eWOM; Social media.
Online Promotion of Mobile Banking Activities
by Jiaqin Yang, Rui Yan, Zhu Xiaoning, Tingting Xu
Abstract: As online banking becomes more popular because of the growth in the internet usage, the competition for online performances of mobile banking activities has intensified during recent years. This paper is an attempt to investigate main issues in terms of improving the mobile banking services by comparing and evaluating the online performances of the major US and Chinese banks. The primary data for this research are collected through a comprehensive evaluation by a pre-designed observation sheet. Fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) is applied to evaluate the current online performances of mobile banking activities implemented by all selected banks. The managerial implications and suggestions for future research are also discussed.
Keywords: Mobile banking; fuzzy TOPSIS; Comparative Study.
Study on mobile trading mechanism based on blockchain Byzantine consensus algorithm
by Wei Hu, Huanhao Li, Wenhui Yao, Hu Yawei
Abstract: The central node of traditional mobile transactions is vulnerable to attack and causes user privacy disclosure. To solve this problem, blockchain and mobile transactions are combined to construct a decentralized mobile trading platform. This paper designs a Byzantine consensus algorithm based on spanning tree and minimal gossip sequence (BCA-TG) that overcomes the high resource consumption, poor consensus efficiency and low fault-tolerance of the traditional Byzantine consensus algorithm, ensuring the accuracy and reliability of transaction information. The experimental analysis shows that the proposed algorithm outperforms the traditional consensus algorithm in efficiency and can work normally when fewer than half of the network nodes are Byzantine nodes. The research findings provide a good reference for problem-solving in blockchain-based mobile transactions.
Keywords: Mobile transaction; blockchain; spanning tree; minimal gossip sequence; byzantine node.
Mobile Payment Adoption: A multi-theory model, multi-method approach and multi-country study.
by A.L.I. KHAN, Naseer Abbas Khan, Muhammad Ali, Waseem Bahadur
Abstract: The smartphone adoption in business sector provides flexibility and convenience in the life of individual to carry out their daily shopping activities. It is worth noting that the behaviors of SMEs related to their intention to adopt mobile payment systems and their actual use behavior have been ignored in the academic literature. The present study emphasizes to explore SMEs behaviors related to mobile payment system adoption and actual use with the support of an extended model of technology-organization-environment (TOE) framework. By gathering data from SMEs from two countries, China, and Pakistan at two different time points with a time lag of 1 year. This study analyzes data by using multiple methodologies. The study results suggest that SMEs behaviors for adopting mobile payment system and actual use encourage technology adoption to boost up business activities in competitive era. Moreover, the study discusses implications, limitations and guidance for future researches.
Keywords: Mobile payment; Actual use; TOE framework; DOI Theory; Neural network.
Virtual Reality Applications in Education: A developing country perspective
by Mohammed-Issa Jaradat, Jehad Imlawi
Abstract: Virtual reality applications in education have emerged as rapidly developing technologies that have the potential to change education. However, the adoption of these applications has been relatively slow when compared to other applications. Results show that relative advantage, observability, compatibility, and complexity respectively have a direct significant positive effect on behavioral intention to use VR apps except for the complexity, which has a negative effect. Meanwhile, trialability does not significantly have any effects. The results also demonstrate the impact of social influence, image, and self-efficacy. The results support that gender and age were exert to have a little moderating effect on the adoption and usage process of VR apps. Implications, recommendations, and suggestions for future work are presented and discussed.
Keywords: Virtual reality applications; Diffusion of Innovation Theory; Social influence; Image; Self-efficacy; Gender; Age.
Exploiting Beacons Size for Scalable Junction-Based Routing in City Scenarios of VANETs
by Khalid Zahedi, Yasser Zahedi, Abdul Samad Ismail
Abstract: This work presents a new routing protocol designed exclusively for improving the scalability of junction-based routing in city scenarios of vehicular ad hoc networks (VANETs). The main characteristic of the proposed protocol is reducing the total generated beacon overhead by decreasing the size of the periodically exchanged beacons instead of their number. In particular, the proposed protocol exploits the received power of the neighbouring nodes (instead of their positions) to determine the nearest neighbour to the destination. Thus, makes it possible to decrease the size of beacon by removing the position information field. Results have shown a decrease in both control and beacon overheads of the proposed protocol in comparison to other junction-based protocols.
Keywords: VANETs; junction-based; scalability; overhead; beacons size; greedy forwarding; network awareness.
A PLS-SEM Approach to the Consumer Adoption of Shopping via Mobile Apps
by Oğuz YILDIZ
Abstract: With a broader set of factors than previous research, this study examines basic theories and various studies related to the mobile field about ones that affect consumer adoption of shopping via mobile applications within the literature. As a result, the study proposes a model based on Technology Acceptance Model, which includes 16 possible constructs and 31 relationships. The ultimate aim of this study is to analyze the factors that have effects on the adoption behavior of consumers who shop via mobile applications with Partial Least Squares (PLS) approach. The measurement models and the structural model proposed by the study were analyzed with SmartPLS 3. Considering PLS Structural Equation Modelling (SEM) bias seen in reflectively measured models, as a novel approach, consistent PLS is used in this study. The study established that perceived enjoyment and risk do not have any meaningful effect on the adoption of shopping via mobile applications, and also revealed that word-of-mouth communication, perceived value, informativeness, and personalization are significant factors in the adoption of mobile shopping.
Keywords: consumer adoption; mobile shopping; mobile apps; PLS-SEM.
Developing a new mobile network ownership model using risk allocation framework
by Dongwook Kim, Junghwan Lee, Hangjung Zo
Abstract: Mobile communications and broadband have become more prominent in driving the global economic growth. However, the next generation networks are increasing the cost burden of the industry. In this context, the mobile industry needs to rethink the traditional ownership model and consider mixed ownership. This study consolidates the theories public private partnership and extends it to general partnerships to deduce recommendations for the partnerships. The risk allocation framework for partnership theories are used in the analysis and case studies are complemented whenever possible to corroborate the conclusions. Based on the findings, the partnership should be established such that the party that can best mitigate/resolve the risk bears the risk. The technology development should focus on interoperability of network components especially in the radio access and optimising the cost of end nodes. Finally, regulatory approaches should be centralized and avoid opportunistic behaviour to maximise trust in the partnership.
Keywords: Network ownership model; Network sharing; Public private partnership; Neutral Host; Best practices.
The Critical Factor of Mobile Service in Fitness clubs
by MIng-Chun Tsai, Chien-Chung Teng, Wen Pei
Abstract: This study aimed to explore the quality factors of fitness clubs important mobile services from the customers perspective to facilitate accurate positioning of the main mobile service quality factors to be improved. Through questionnaires, this study collected data on the service quality and satisfaction of fitness club customers, leveraged the regression analysis to understand the influences on mobile services, service quality, and satisfaction levels according to the variables, and then, used the IPGA model to explore mobile service quality factors as a reference for follow-up service selection, in order to improve the quality factors. The results are found as listed below: (1) Mobile services are important antecedent variables that affect service quality and customer satisfaction. (2) Privacy and System Availability are the critical mobile service quality factors that need to be improved for fitness club.
Keywords: fitness club; mobile service; service quality; customer satisfaction; critical quality.
Self-service Kiosks: An Investigation into Human Need for Interaction and Self-efficacy
by Saejoon Oh, Eun Mi Lee
Abstract: This study constructs customers' psychological intention during the use process of kiosk services, along with their need for interaction and self-efficacy. Variables selected as service attributes of service kiosks are as follows: service speed, information quality, reliability, convenience, and usability. This study was conducted with data from over 250 respondents who have experience with kiosk services in Quick Service Restaurants. The results show that convenience and usability factors are negatively related to customers' need for interaction, whereas service speed and usability factors are positively related to customers' self-efficacy. As earlier studies indicate, customers who have experienced self-efficacy show a high level of intent to use kiosk services. Above all, the surprising result is that there exists an unexpected positive relationship between customers' need for interaction and the intention to use kiosk services. It seems that customers with satisfying experiences in interactive service show intent to revisit and use kiosk services.
Keywords: Kiosks; Service Attributions (Service speed; Information Quality; Reliability; Convenience; Usability); Need for Interaction; Self-efficacy; Intention of Use.
Snapchat usage from the international perspective: Comparison between the United States and South Korea
by Soojung Kim, Haseon Park, Joonghwa Lee
Abstract: This study explored international differences in Snapchat usage between the United States and Korea by taking long-term orientation, separateness self-schema, and motivations into account. The results from online survey revealed that both long-term orientation and separateness had significant relationships with attitudes toward Snapchat and intention to use Snapchat. Interestingly, long-term orientation relationship had positive relationships with attitudes toward Snapchat and intention to use Snapchat in spite of the ephemeral characteristic of Snapchat. Separateness self-schema, as expected, had positive relationships with attitudes toward Snapchat and intention to use Snapchat. In terms of national differences, motivations that significantly influence attitudes toward Snapchat and intention to use Snapchat were also found to be different between the two countries. Implications are discussed.
Keywords: Snapchat; long-term orientation; separateness; motivations; culture.
Chinas Legislative Challenges Regarding Income Taxes on Mobile Commerce
by Peiyan Zhou, Qi Wei, Xuelei Zhang, Yun Ruan
Abstract: In the past two decades, mobile commerce has developed rapidly throughout the world. As a result, it has become apparent that mobile commerce has distinctive characteristics. The research on the tax management of mobile commerce is a refinement of and supplement to the research on the tax management of the digital economy, as well as the maintenance of national tax power and general trends. Therefore, we directly show the urgency of Chinas mobile commerce income tax legislation through our proposed model. We also analyse whether Chinas current income tax legislation can cope with mobile commerce activities. Further, we examine the practice of legislation in the OECD, the EU and India, and the practice of information tax control in the USA. Moreover, we discuss Chinas national interests, actual situation and characteristics of mobile commerce, to carry out legislation on Chinas mobile commerce income tax research. Finally, we offer suggestions on the determination of permanent establishment, profit distribution, information and multilateral cooperation of non-resident enterprises.
Keywords: digital economy; e-commerce; mobile commerce; income tax; legislation.
Effects of Gamification Incorporated in Branded Apps on Brand Responses
by Lee Ya-Ching, Ying Lin Ho
Abstract: This study investigates impacts of gamification incorporated in branded apps (GBAs) on brand responses. The results reveal that perceived challenge, competitive achievement, and intrinsic social interaction derived from GBAs are important drivers of flow, which significantly and positively affects consumers brand attitudes and purchase intentions. The results also show moderating effects of creativity. This paper fills research gaps by evaluating the impacts of GBAs on brand responses with flow mediating the impacts. The results advance our knowledge by identifying consumers psychological paths of using GBAs. In addition, we develop and validate scale items for these variables, which can assist the robustness of future research. This paper indicates the loci on which brands should focus to improve brand attitudes and increase purchase decisions with GBAs. It also verifies the role of creativity in gamification. Finally, this paper offers practical suggestions.
Keywords: Achievement; Branded apps; Challenge; Flow; Gamification.
Role of ubiquity in m-commerce shopping intentions: a comparative study
by Rashid Rao Muhammad, Qurat Ul Ain Rashid, Jiang Cuiqing
Abstract: The ubiquitous nature of mobile commerce allows consumers to assess information anywhere and anytime. Several studies have shown that it has failed to attract potential consumers across different countries. By considering the ubiquitous nature of mobile commerce (m-commerce), it is worth studying the ubiquity as an essential aspect in consumers shopping intentions in m-commerce environments. This study examines the role of UTAUT2 by integrating ubiquity in the model to explain consumers shopping intentions in m-commerce environments in countries having different cultures and at different levels of m-commerce adoption (China, Pakistan). Our findings provide empirical evidence that performance expectancy, habit and ubiquity have significant effect on consumers shopping intentions in m-commerce environments. Habit negatively moderates the relationship between ubiquity and consumers shopping intentions in m-commerce environments in China but not in Pakistan. Control variables individualism/collectivism and uncertainty avoidance has significant effect on dependent variable (i.e. shopping intentions) in Pakistan, while long-term orientation has significant effect on dependent variable (shopping intentions) in China.
Keywords: UTAUT2; ubiquity; m-commerce; emerging economies; shopping intentions.
A Cross-Cultural Study of Mobile Instant Messaging (MIM): Does Culture Shape Young Peoples Communication Styles on MIM?
by Jacqueline Urakami
Abstract: The goal of the study was to identify culture specific communication patterns in Mobile instant messaging (MIM). Differences in communication style between Germans and Japanese based on the following cultural variables were predicted: low and high-context, direct and indirect communication, instrumental and affective styles, individualism and collectivism, independent-self and interdependent-self. Survey data indicated that Germans prefer a low-context, direct style, express negative as well as positive emotions, and value information exchange in MIM. Japanese prefer a high-context, indirect style, avoid expressing negative emotions and value relationship maintenance. Experiment results revealed that messages containing Graphical Expressions compared to text only messages increased interaction enjoyment, and positive mood for Japanese but not for Germans. Likeability was evaluated as higher by Germans and Japanese, when messages contained Graphical expressions compared to text only messages. The study showed that communication in MIM is culturally shaped and highlights the importance of non-verbal information.
Keywords: Cross-culture communication; Text messaging; social interaction; Mobile instant messaging; Emoji; Japanese; Germans.
A Hybrid Framework for Understanding Mobile Robotic Financial Service Adoption, Encompassing Utility and Trust Theories to Define Service Redesign Actions
by Ya-Hui Chan, Shu-Ping Lin, I-Ying Lu
Abstract: The mobile robotic financial service (MRFS) is an important disruptive innovation in mobile banking development. However, very few studies have been conducted to investigate MRFS adoption behaviour in order to help define MRFS redesign actions for responding to dynamic markets. Thus, this studys main aims are: 1) to propose a service redesign framework for continuous MFRS innovation; and 2) to perform an empirical analysis to explain how to apply it to identify the antecedents of user behaviours, extract determinants, and finally define service redesign actions. Data analysis reveals that the hybrid causal model is partially mediated by extending utility theory to include trust theory. Thus the direct and indirect effects that affect adoption behaviours significantly must be calculated. Finally, action matrix analysis is employed, and the results reveal that the service redesign action changes after the causal dynamics of the hybrid model are considered.
Keywords: mobile banking; mobile robotic financial service; mobile communication; utility theory; trust theory; adoption behaviour; structural equation modelling; service design; service diffusion.
The Influence Mechanisms of Platform on Supply-Side Behaviour: A Longitudinal Investigation on Taxi Drivers Adoption of a Ride-Hailing App
by Xuan Li, Yuan Liu
Abstract: This paper investigates the influence mechanisms of platform on supply-side behaviour. Specifically, we examine taxi drivers adoption of Didi Chuxing, a dominating ride-hailing app in the taxi industry in China. We address the influence mechanisms of the platform through reducing information asymmetry, reducing information search cost and matching the supply side with the demand side. By using a panel regression model, we find that the app exerts its influence on taxi drivers offline operational behaviour mainly through the mechanisms of reducing information search cost on drivers best driving route, and matching drivers with passengers in non-rush-hour periods and urban areas.
Keywords: Platform; influence mechanisms; supply-side behaviour; information asymmetry; information search cost; match; ride-hailing app; taxi drivers.
Running frequently with an app to be fantastic! Determinants of Runtastic usage continuation intention among German users
by Ardion Beldad, Sabrina Hegner
Abstract: Fitness apps have become increasingly popular tools that aid health conscious individuals to reach their fitness goals. In Germany, one of the most widely used fitness app is Runtastic with an estimated 130 million registered users worldwide. To determine the factors influencing German Runtastic users intention to continue using the app, the Technology Acceptance Model was tested with the inclusion of subjective norm, trust, privacy risk perception, and habit as predictors of usage continuation intention using data from 193 Runtastic users. Structural equation modelling reveals that Runtastic users intention to continue using the app is predicated on three factors, namely perceived ease of use and perceived usefulness of the app and subjective norm. Trust and privacy risk perception have no significant effects on usage continuation intention.
Keywords: fitness app; Runtastic; Technology Acceptance Model; trust; privacy risk perception.
Understanding the dual role of habit in cross-channel context: an empirical analysis of mobile payment
by Yingying Hu, Ling Zhao, Sumeet Gupta, Xiuhong He
Abstract: Taking mobile payment services as example, this study develops a model to examine how consumers habit of using Internet services affects their evaluation and extension intention of mobile channel based on trust transfer mechanism and status quo bias theory. The results of our study reveal that Internet payment habit has two opposite influences on users mobile payment use intention in the cross-channel context, which are demonstrated as push and pull mechanisms, and the two mechanisms play different roles in different stages of consumers channel extension process. Moreover, the two promotion strategies, namely direct promotion and indirect promotion, are also examined to compare and contrast their effects on consumers extension intention of mobile payment.
Keywords: mobile payment; cross-channel context; habit; trust transfer mechanism; status quo bias theory; promotion strategies.
Examining the antecedents and consequences of perceived value
by Aijaz Shaikh, Hawazen O. Alamoudi, Majed D. Alharthi, Mohamed Yacine Haddoud
Abstract: Recent advancements in information, communications, and mobile technologies have revolutionized banking and payment services as well as consumer behavior. This study examines the continuous usage experience of mobile financial services, and especially mobile banking services, in the Kingdom of Saudi Arabia (KSA). Data were collected from 300 experienced mobile banking users across the KSA using a pre-tested survey instrument. The partial least squares structural equation modelling (PLS-SEM) was used to analyze the data. The results supported all the hypotheses and revealed that e-service quality, e-information quality, and experience flow have a significant and positive influence on the perceived value of mobile banking services. Furthermore, the perceived value of mobile banking services had a positive and the most substantial impact on advocacy intention compared to sustained usage. This study has important implications for banking and other financial institutions in the KSA and beyond.
Keywords: Mobile banking; mobile banking application; perceived value; sustained usage; advocacy intention; Saudi Arabia.
The excessive utilization of social networking sites affects the symptom severity across patients with anxiety disorders
by Fikret Poyraz Çökmüş, Orkun Aydin, Kuzeymen Balikçi, Pinar Ünal Aydin
Abstract: Despite the well-known undesired effects of problematic social networking sites (SNSs) use, the studies performed with the psychiatric population are still scarce. The objective of this research is to discover whether problematic SNS use affects symptom severity among patients with anxiety disorder (AD). One-hundred patients with AD and 100 healthy controls (HCs) were participated. State-Trait Anxiety Inventory (STAI) and Social Media Addiction Scale (SMAS) were administered. In order to reveal the associations between SNSs use and anxiety symptoms Pearson correlations and linear regression analyses were performed. According to our results, the state and trait anxiety were positively correlated with virtual communication scores among AD patients. HCs trait anxiety was associated with both SMAS subtests; however, the state anxiety was not in a relationship with problematic SNSs use. Our study demonstrated the negative effects of problematic SNS on AD. The clinicians should consider SNSs use patterns while managing the treatment AD.
Keywords: addiction; anxiety disorder; excessive use; social networking sites; state anxiety; trait anxiety.
Inference of Mobile Matching Factors on Accounting and Finance Job Performance
by Peiyan Zhou, Hannah Ji, Fuhong Wang
Abstract: This paper aims at investigating the mobile matching factors impacts on cognitive task performance in the financial accounting jobs. This paper first develops a conceptual model based on the human information processing theory to investigate the mobile match factors influences on job performance via satisfaction and motivation while using mobile devices in performing jobs. Then, this research model is empirically tested using data collected from financial accounting job incumbents. The path analysis was used to analyse the relationship of these mobile matching factors with job satisfaction, job motivation and further impacts on expected job performance. The results show that the mobile cognitive ability matches have positive relationships with motivation, and further impact job performance. Moreover, the mobile cognitive ability matches have positive relationship with satisfaction, but satisfaction does not show a positive impact on job performance. Theoretical and practical implications associated with the financial accounting job design and improvement are also presented in this paper.
Keywords: mobile matching factor; accounting; finance; job performance; human information processing theory.
Improving mobile donations: Exploring an advanced technology acceptance model, media preferences, and demographics of mobile donors
by Yue Zheng, Brooke McKeever
Abstract: Mobile donations, contributions made by sending a text message, have been possible for more than a decade and have led to successful fundraising campaigns such as one following an earthquake in Haiti in 2010. However, most mobile phone users have never used this technology and few campaigns have come close to the funds raised for Haiti earthquake relief. To examine peoples motivations to make mobile donations, this study conducted a national survey with 994 US-based respondents to explore an advanced version of the technology acceptance model. By comparing the findings between those who have previously made mobile donations and those who have not, perceived credibility was identified as a key factor to motivate nondonors. This research also explored how mobile donation motivations varied across multiple media preference and demographic variables, which contributes practical implications for non-profit organisations to improve future fundraising efforts.
Keywords: mobile donation; fundraising; non-profit; technology acceptance model; TAM; texting; texting donation; text-to-give; text-to-donate; mobile communication.
The barriers and drivers of postponers adoption intention of mobile-only banks
by Hyo-Jung Kim, Jin-Myong Lee
Abstract: Among non-adopters of new technologies or innovations, postponers those who have decided to adopt the innovation but have not implemented it - have significant value as potential users. This study examined the characteristics of postponers decision-making for mobile-only banks (MOBs) as an innovative financial service, and investigated the factors that impede or facilitate postponers adoption intention of MOBs. Data were collected from a selfadministered online survey with South Korean consumers. Structural equation modelling results revealed that functional risk, privacy risk, relational risk, and cognitive inertia were significant barriers to postponers intention to adopt MOBs, while subjective norms and social image were significant drivers of this intention. The results have valuable implications for mobile-only business practitioners and contribute to the development of decision-support frameworks to study postponers adoption of innovations.
Keywords: mobile-only; mobile banking; postponer; decision making; innovation; consumer adoption intention; perceived risk; inertia; social influence; South Korea.
ICT Use and Social Capital: Fresh Perspectives on the Use(s) of Mobiles, Computers, and Tablets
by Hoon Lee, Yong Jin Park
Abstract: This study highlights differences in how mobile, portable, and fixed forms of information and communication technology (ICT) use support bonding and bridging forms of social capital. Results from a two-wave longitudinal panel survey revealed that dominant patterns of use were: 1) personal for mobile phones; 2) political for desktop PC; 3) personal as well as political uses for laptop, while tablet did not show any manifest usage patterns. Follow-up analysis linked specific uses of each medium to the distinct forms of social capital. We found that mobile phone use for personal relationships and coordinating activities contributed to bonding capital, while desktop PC use for political communication and information exchange supported bridging capital. Uses of laptop computers and tablets had no effect on any of social capital in this study.
Keywords: information and communication technologies; ICTs; mobile phone; personal computer; laptop; tablet; social capital.
Context-aware and social integrative-related factors as the precursors of efficient context aware advertising via mobile applications
by Xuan Cu Le, Hu Wang
Abstract: In the new setting of context aware advertising (CAA), it is crucial to elucidate factors influencing consumers interaction with advertisements and patronage inclination. This work scrutinises an overarching mechanism of formulating Vietnamese natives attitude and patronage intention toward mobile app CAA based on the theoretic underpinning of the uses and gratifications (U&G) paradigm. A research framework and hypotheses are tested with a representative sample of 327 mobile users and analysed quantitatively. The findings unveil that factors of context-awareness, perceived benefit, and societal integration are the determinative motivations underlying positive attitude, in turn, have significant impacts on tendencies to patronise vendors, whilst perceived intrusiveness negatively affects. The results are insightful for innovative marketers to ameliorate advertising tactics and lure more potential customers. Ultimately, managerial and academia hints and promising research paths are discussed.
Keywords: attitude; context aware advertising; patronage intention; perceived benefit; social value; Vietnam.
Is an anthropomorphic app icon more attractive than a non-anthropomorphic one? A case study using multimodal measurement
by Yaqin Cao, Robert W. Proctor, Yi Ding, Vincent Duffy, Yun Zhang, Xuefeng Zhang
Abstract: This study investigates how an anthropomorphic app icon affects users responses from an emotional standpoint. The design is a case-study/laboratory experiment in which 50 participants evaluated a commercially available weather app icon that had facial features (with an anthropomorphic appearance) and the same app icon but without the facial features (non-anthropomorphic appearance). The participants also selected one of the two apps presented on a mock app download interface. Multimodal measurement was used to measure users responses, including: 1) subjective emotional experiences; 2) attitudes; 3) pupil dilation and facial electromyographic responses; 4) app-selection responses. The relationship between the anthropomorphic and non-anthropomorphic weather app icon designs and users responses were analysed. Results showed that the anthropomorphic app icon induced positive emotions, enhanced favourable attitudes, and was selected for downloading more often than the non-anthropomorphic one. An implication is that weather app icons, and probably other icons, should be designed using anthropomorphic elements to attract users.
Keywords: Android; affective reaction; anthropomorphism; app icon; app selection; emotion experience; facial EMG; facial features; multimodal measurement; pupil dilation.
Exploring the impact of interactivity on loyalty toward online-to-offline (O2O) services: A case of mobile taxi hailing application
by Sae Bom Lee, Sung-Byung Yang, Yung-Ho Suh
Abstract: Online to offline (O2O) is an emerging type of e-commerce strategy that draws customers from online channels to complete purchases in offline stores. It is based on mobile services and interactions between users and merchants through information communications technology. O2O services are convenient to use as they are available anytime and anywhere and allow businesses to communicate in real-time to attract customers. Based on the S-O-R framework, this study is to empirically examine how interactivity leads to loyalty to a certain O2O service (i.e., mobile taxi hailing app). More specifically, relationships among interactivity-related stimuli (control, communication, and responsiveness), organismic states (engagement and satisfaction), and favourable response (loyalty toward an O2O service) are postulated in the research model. In order to verify the proposed model, this study employed a partial least squares (PLS) method and analysed with 257 survey samples collected from one of the most popular O2O services in South Korea (i.e., Kakao Taxi). As a result, all hypotheses except one are supported. Communication had a significantly positive effect on engagement, while its effect on satisfaction was not significant. Loyalty toward an O2O service occurs in the active interaction of users with mobile O2O platforms. In order for users to be engaged and satisfied with an O2O service, it is confirmed that the three elements of interactivity should be considered major factors.
Keywords: O2O service; S-O-R framework; interactivity; engagement; satisfaction; loyalty; mobile taxi hailing app.
Understanding the adoption of mobile social payment?From the cognitive behavioral perspective
by Jie Wang, Chonghuan Xu, Weinan Liu
Abstract: With the rapid development of mobile payment technology, many social applications provide payments function. This paper takes the cognitive behavioural influencing factors of the consumer mobile social payment acceptance behaviours as the purpose of the research and uses the literature research method to build the research model. On the basis of technology acceptance model, this paper integrates the theory of planned behaviour, theory of reasoned action and innovation diffusion model and adds variables such as perceived risk, perceived entertainment, social influence, consumer innovativeness and so on. Then the mobile social payment acceptance behaviour model is supposed, and 12 assumptions that may have an influence on the application acceptance behaviours of the mobile social users from different perspectives are given out. According to the results of data analysis and test hypotheses, this paper puts forward suggestions combined with the development status and existent problems of the mobile social networking services.
Keywords: mobile social payment; MSP; cognitive behaviour; adoption behaviour; innovation diffusion theory; technology acceptance model.
Impact of Compulsive Use of Mobile Social Networking Sites on Discontinuous Intentions of Users: A Perspective of Stressor-Strain-Outcome Model
by Sara Qaisar, Jianxun Chu, Zakir Shah, Zameer Hassan
Abstract: Cumulative evidence has demonstrated that compulsive use of mobile social networking site (SNS) applications, in particular among emerging adults, is a growing problem. Therefore, we propose a research model based on stressor-strain-outcome (SSO) framework to explore the impact of compulsive use of mobile SNS applications on discontinuous intentions of SNS users. To test the proposed model and hypothesis, 956 mobile SNS users in China participate in the study. Findings reveal that compulsive use of mobile SNSs directly impacts techno-exhaustion and also a positive significant relationship exist between techno-exhaustion and discontinuous intentions of SNS users. The moderation analysis shows that social support weakens the relationship between compulsive use of mobile SNSs and techno-exhaustion. Implications emphasise that social, emotional and information support on SNS platforms should be provided to reduce the negative consequences induced through compulsive SNS usage.
Keywords: compulsive use of mobile SNSs; compulsive SNS use; techno-exhaustion; social support; discontinuous intentions.
The antecedents and effects of app evolution: A co-evolutionary perspective
by Hengqi Tian, JING ZHAO, Bingchen Guo, Feiyan Lin
Abstract: B2C platforms have increasingly relied on applications (apps) to conduct business and compete fiercely with rivals and complementors in the contest of app evolution. The extant digital innovation and digital platform literature mainly study antecedents of app evolution from the platform perspective and with scant attention on how intra-platform competition affects app evolution. Based on Red Queen competition theory and the platform envelopment literature, we investigate how the coevolutionary competition with rival and complementor apps affects the evolution of the focal app and the subsequent effects on its market performance. Our empirical results unveil an inverted U-shaped relationship between app evolution and market performance and show that rival app evolution decreases the rate at which the B2C app evolves, while complementor app evolution escalates the evolution rate. Theoretical and practical implications are discussed.
Keywords: app evolution; app updates; platform envelopment; Red Queen competition.
Technology, Organization and Environment factor on Mobile Payment Implementation: Focus on SMEs in Malaysia
by Seuk Wai Phoong, Seuk Yen Phoong, Shuang Tien Ho
Abstract: The rapid development of mobile technology resulted in the advent of mobile commerce, which is the disruption to the cash-dominated small and medium enterprises (SMEs). This paper details the investigation into the readiness and factors affecting mobile payment systems implementation by SMEs in Malaysia using the technology-organisation-environment (TOE) framework. The results indicated that all TOE framework dimensions are significant for SMEs implementing mobile payment systems in Malaysia. In the case of the critical determinants, security concerns, relative advantages, and top management support are the top factors impacting SMEs when deciding to implement mobile payment systems.
Keywords: mobile payment system; technology; organisation; environment; SMEs; Malaysia.
Mobile shopping continuance intentions of expats in China: Influence of structural assurance and the stay duration
by MUHAMMAD SHEHZAD HANIF, SHAO YUN-FEI, Muhammad Imran Hanif, Farman Afzal
Abstract: Mobile shopping continuance intentions tend to globally vary due to several factors exhibiting positive and negative influence. Majority of studies in past assumed the adoption behaviours of local and expat communities to be the same towards mobile shopping. By integrating core tenets of UTAUT2 model with the constructs of perceived risk, trust and structural assurance, this study aims to test the applicability of the model for a distinctive sample of expat students based in China using structural equation modelling (SEM) technique. Results demonstrate the noticeable effects of perceived risk and trust whereas the vital counterbalancing influence is provided through moderating roles of structural assurance and the duration of stay in a foreign country. This study contributes to technology adoption theory by analysing the post-adoption phase from the viewpoint of an expatriate consumer in a foreign country. Implications for both theory and practice are furnished followed by conclusion and research limitations.
Keywords: continuance intention; mobile shopping; UTAUT2; perceived risk; expat customer; trust; structural assurance; moderator; China.
Continuance Usage of Mobile SMS: The Moderating Role of Habit
by Li-Yueh Chen, Bo Hsiao, Wenli Hwang
Abstract: With the rapid growth of mobile technology and social media, research into continuance usage of mobile social media services (MSMS) has emerged as an important issue. This study proposes a research model by extending the expectation-confirmation model with the perspectives of IS motivation theory, theory of planned behaviour, social cognitive theory and privacy concerns to explore the determinants of individuals continuance intention and continuance usage toward MSMS. Data collected from 376 participants with prior experience with Facebook mobile were used to test the proposed model. The findings indicate that perceived usefulness and perceived enjoyment are important in forming the continuance intention and subsequently leading to continuance usage. The concern-for-information-privacy associated with secondary use, and anxiety associated with capability and contexts can be regarded as antecedents of users continuance intention of using MSMS. Results also confirmed the moderating effects of habit on the relationship between users continuous intention and usage.
Keywords: mobile anxiety; concern for information privacy; habit; perceived usefulness; perceived enjoyment; mobile social media services; MSMS.
Determinants and Consequences of Social Media Apps Usage: From the Perspective of the Value Theory
by HengLi Yang, Shiang-Lin Lin
Abstract: Among a large number of available mobile applications (apps), social media apps are the widely used by users. However, some negative effects might occur when people rely too much on social media apps. This study applies empirical research to discuss the values that social media apps can provide to users, and to explore the impact of social media apps usage. The results indicated that information value, social value, fashion value, and perceived social presence have a significant influence on users usage of social media apps. However, growing usages on social media apps could lead to users social interaction overload. Besides, users dependency on social media apps has a significant and positive influence on their virtual social self-efficacy, but feeling exhausted due to social interaction overload has a negative influence on users virtual social self-efficacy. Finally, users virtual social self-efficacy has a significantly positive influence on their real social self-efficacy. Some suggestions are given by this study.
Keywords: social media apps; theory of consumption values; theory of information overload; social cognitive theory; dependency; exhaustion.
Understanding mobile learning continuance from an online-cum-offline learning perspective: A SEM-neural network method
by Miao Zhang, Yuangao Chen, Shuai Zhang, Wenyu Zhang, Yixiao Li, Shuiqing Yang
Abstract: Based on uses and gratifications theory and literature related to perceived integration, this study investigated the factors that influence college students mobile learning continuance from an online-cum-offline learning perspective. A research model was developed and tested against data collected from 261 college students who are the mobile learning users of an online flipped learning platform in China. A multi-analytic method was employed whereby the proposed model was first tested using structural equation modelling (SEM), and the results of the SEM then utilising as inputs for a neural network approach to explain mobile learning continuance. The results show that perceived integration affect mobile learning continuance directly and indirectly via students extrinsic gratification (social need) and intrinsic gratifications (affective need and entertainment need). According to the normalised importance, affective need is the most significant factor affecting mobile learning continuance, following by social need and entertainment need.
Keywords: mobile learning; perceived integration; gratifications; neural network; multi-analytic method.
Understanding the factors affecting elderly users intention to use mobile social networks: a study of elderly Chinese WeChat users
by Xiwei Wang, Ruonan Jia, Jiaxing Li
Abstract: The aging population around the world is increasing, so is the number of elderly users of social networks. However, most of the existing research take the middle-aged and the young as their research samples. Meanwhile, the existing researches on elderly users usage behaviour are lack of theoretical innovation. Understanding what will influence the attitude and intention of elderly users will benefit developing social network products that meet the needs of them, and enhance the sense of satisfaction and well-being of them. Based on previous studies and information ecological theory, this paper develops a model to understand elderly users attitudes and intentions in using mobile social networks. The survey approach is used for data collection and structural equation modelling is used to process the data. The study found that the factor of information has the greatest influence on the intention of elderly users, followed by the information environment and information technology.
Keywords: information ecological; elderly users; social network; intended use; influence factors.
FACTORS AFFECTING THE CONTINUANCE INTENTION OF MOBILE PAYMENT SERVICES: A PRODUCT-SERVICE SYSTEMS PERSPECTIVE
by Ryoonhee Choi, Ohbyung Kwon
Abstract: With the increased use of mobile payment services, continuance intention, rather than adoption intention, becomes the focus. In addition, while the effects of mobile and payment characteristics on technology acceptance have been thoroughly studied, studies are lacking a focus on mobile payment services from the services perspective. The purpose of this study is to identify factors that affect the intention to continue to use mobile payment services, and to examine the service-related characteristics of such services based on PSS (productservice system) theory. In particular, we examine whether tangible and intangible values are useful parameters in investigating the relationships between continuance intention and mobile, payment, and service-related characteristics. The empirical results indicate that the service-related characteristics of mobile payment services with intangible value have a significant influence on the intention to continue to use them. We also utilise the concept of tangible and intangible value to explain the continuance intention more thoroughly than was done by earlier studies that were based on legacy technology acceptance models.
Keywords: mobile payment services; product-service system; PSS; continuance intention; empirical study.
The Moderating Effect of Perceived Transparency and Accountability on the Adoption of Mobile Government Services
by Isaac Mensah, Sammy Adams, Chuanyong Luo
Abstract: This paper examined the moderating impact of perceived transparency and accountability (PTA) on the adoption of mobile government services. The technology acceptance model (TAM) was used as the theoretical foundation and the data analysis was completed with SPSS and SmartPLS. The study was based on data collected from 320 Chinese college students in the city of Ganzhou. The results demonstrate that PTA does not moderate the impact of perceived usefulness and trust in government on the intention to adopt mobile government services. However, PTA showed a significant moderating effect on the relationship between both perceived ease of use and citizen empowerment on the intention to use mobile government services. It was also revealed that while perceived usefulness was not a significant predictor of the intention to use mobile government services, it was, however, a significant determinant of trust in government. Contrary to our expectations both citizen empowerment and trust in government do not predict the intention to use mobile government services. The managerial and theoretical implications of these results are deliberated.
Keywords: e-government; mobile government; m-government; transparency; mobile government services; accountability; technology acceptance model; TAM; moderating effect.