International Journal of Mobile Communications (IJMC)

International Journal of Mobile Communications

2018 Vol.16 No.6


Pages Title and author(s)
607-623Factors influencing intention to accept location-based mobile advertising among young mobile user segments: a social exchange perspective
Jun Heo; Chen-Wei Chang
DOI: 10.1504/IJMC.2018.095177
624-643The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan
Abdul Waheed; Jianhua Yang
DOI: 10.1504/IJMC.2018.095119
644-668A dual-path communication model for the context of mobile apps
Hsin-Hui Lin; Timmy H. Tseng; Yi-Shun Wang; Shih-Han Liu
DOI: 10.1504/IJMC.2018.095146
669-696Exploring the influence of mobile technology usage in the back-end process of mobile commerce: a perspective of combining uses and gratifications with information attractiveness
Chien-Ta Bruce Ho; Jhong-Min Denis Yang
DOI: 10.1504/IJMC.2018.095128
697-714Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising
Huan Chen; Yoon-Joo Lee
DOI: 10.1504/IJMC.2018.095129
715-734Moderating effects of app type on the intention of continued use of mobile apps among college students
Wei Peng; Shupei Yuan; Wenjuan Ma
DOI: 10.1504/IJMC.2018.095131

 

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