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International Journal of Mobile Communications
Published issues
2018 Vol.16 No.5
International Journal of Mobile Communications
2018 Vol.16 No.5
Pages
Title and author(s)
493-512
How do network externalities affect customers' adoption intention in mobile app store: from a perception of consumer perceived value
Ting Zhu; Yaobin Lu; Sumeet Gupta
DOI
:
10.1504/IJMC.2018.094358
513-534
Factors affecting satisfaction and brand loyalty to smartphone systems: a perceived benefits perspective
Ting-Peng Liang; Chia-Yin Lai; Peng-Hsiang Hsu; Chao-Min Chiu; Chang-Tseh Hsieh
DOI
:
10.1504/IJMC.2018.094353
535-556
Market positioning factors of APP services
Hsiao-Chen Chang; Kuang-Hsun Shih
DOI
:
10.1504/IJMC.2018.094347
557-572
Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge
Yoori Hwang; Joonghwa Lee; Soojung Kim; Se-Hoon Jeong
DOI
:
10.1504/IJMC.2018.094360
573-591
The grass is greener: developing and implementing a green consumer satisfaction index
Kuang-Heng Shih
DOI
:
10.1504/IJMC.2018.094359
592-605
Research on mobile social non-uniform hypernetwork evolving model
Fuhong Wang; Jinli Guo
DOI
:
10.1504/IJMC.2018.094354
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