International Journal of Mobile Communications (IJMC)

International Journal of Mobile Communications

2017 Vol.15 No.5


Pages Title and author(s)
467-490Customer-based brand equity of smartphone in the emerging market
Yin-Tsuo Huang; Kuang-Hsun Shih
DOI: 10.1504/IJMC.2017.086364
491-513Modelling mobile money adoption: a Malaysian perspective
T. Ramayah; Lam Siew Lian; Syed Abidur Rahman; Seyedeh Khadijeh Taghizadeh
DOI: 10.1504/IJMC.2017.086365
514-536A comparative study on attitudes towards SMS advertising and mobile application advertising
Gökhan Aydin; Bilge Karamehmet
DOI: 10.1504/IJMC.2017.086366
537-553How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales
Hyunjeong Kang; Sangmi Chai; Hyong Uk Kim
DOI: 10.1504/IJMC.2017.086367
554-575Mapping user experience of multiplatform services: the quality factors in multiplatform television
Dong-Hee Shin; Yongwoon Shim
DOI: 10.1504/IJMC.2017.086368

 

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