International Journal of Mobile Communications (IJMC) Inderscience Publishers - linking academia, business and industry through research

International Journal of Mobile Communications

Pages	Title and author(s)
467-490	Customer-based brand equity of smartphone in the emerging market Yin-Tsuo Huang; Kuang-Hsun Shih DOI: 10.1504/IJMC.2017.10005356
491-513	Modelling mobile money adoption: a Malaysian perspective T. Ramayah; Lam Siew Lian; Syed Abidur Rahman; Seyedeh Khadijeh Taghizadeh DOI: 10.1504/IJMC.2017.10003971
514-536	A comparative study on attitudes towards SMS advertising and mobile application advertising Gökhan Aydin; Bilge Karamehmet DOI: 10.1504/IJMC.2017.10005357
537-553	How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales Hyunjeong Kang; Sangmi Chai; Hyong Uk Kim DOI: 10.1504/IJMC.2017.10005359
554-575	Mapping user experience of multiplatform services: the quality factors in multiplatform television Dong-Hee Shin; Yongwoon Shim DOI: 10.1504/IJMC.2017.10005360