Login Help Sitemap
Inderscience Publishers - linking academia, business and industry through research
  • Home
  • For Authors
  • For Librarians
  • Orders
  • Inderscience Online
  • News
  1. International Journal of Mobile Communications
  2. Published issues
  3. 2016 Vol.14 No.3
International Journal of Mobile Communications (IJMC)

International Journal of Mobile Communications

2016 Vol.14 No.3


Pages Title and author(s)
203-225Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge
Soojung Kim; Joonghwa Lee; Yoori Hwang; Se-Hoon Jeong
DOI: 10.1504/IJMC.2016.076271
226-243Predicting user attitudes toward smartphone ads using support vector machine
Kang Woo Lee; Hyunseung Choo
DOI: 10.1504/IJMC.2016.076272
244-255Impact of smartphone-delivered real-time multi-modal information
Hongcheng Gan; YaFei Zhao; June Wei
DOI: 10.1504/IJMC.2016.076282
256-272Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data
Kyung-Ho Hwang; Sylvia M. Chan-Olmsted; Sang-Hyun Nam; Byeng-Hee Chang
DOI: 10.1504/IJMC.2016.076285
273-290The effectiveness of location-based advertising: when, where, and to whom
Pinjia Zou; Yanyan Xu; Zheng Fang; Wei Li
DOI: 10.1504/IJMC.2016.076289
291-308Effects of platformization strategy on continuance intention of mobile messaging apps
Li Ying Jin; Jongpil Park
DOI: 10.1504/IJMC.2016.076290

 

  • Sign up for new issue alerts
  • Subscribe/buy articles/issues
  • View sample articles
  • Copyright and author entitlement
  • Forthcoming articles
  • Journal information in easy print format (PDF)
  • Publishing with Inderscience: ethical statement
  • Recommend to a librarian (PDF)
  • Feedback to Editor
  • Get permission to reproduce content
  • Find related journals
Keep up-to-date
  • BlogOur Blog
  • Join us on BlueskyJoin us on Bluesky
  • Follow us on XFollow us on X
  • FacebookVisit us on Facebook
  • Our Newsletter (subscribe for free)
  • RSS Feeds
  • New issue alerts
  • Inderscience is a member of publishing organisations including:
  • CrossRef
  • CLOCKSS
Return to top
  • Contact us
  • About Inderscience
  • OAI Repository
  • Privacy and Cookies Statement
  • Terms and Conditions
  • Help
  • Sitemap
  • © Inderscience Enterprises Ltd.