
International Journal of Mobile Communications
2015 Vol.13 No.2
Pages | Title and author(s) |
113-135 | GTM-based service map to identify new service opportunitiesChangho Son; Changyong Lee; Byungun Yoon; Yongtae Park DOI: 10.1504/IJMC.2015.067959 |
136-156 | The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigationSehwan Oh; Hyunmi Baek; JoongHo Ahn DOI: 10.1504/IJMC.2015.067960 |
157-171 | Do mobile shoppers feel smart in the smartphone age?Cheol Park; Jong Kun Jun; Thae Min Lee DOI: 10.1504/IJMC.2015.067961 |
172-187 | Customer perceptions toward dynamic pricing for wireless data servicePilsung Choe; Jing Wu DOI: 10.1504/IJMC.2015.067962 |
188-203 | Understanding mobile IM continuance usage from the perspectives of network externality and switching costsTao Zhou; Hongxiu Li; Yong Liu DOI: 10.1504/IJMC.2015.067963 |
204-227 | Whether service innovativeness has additive effects on mobile banking business from switching costs perspectiveTseng-Lung Huang; Feng-Hsu Liu DOI: 10.1504/IJMC.2015.067964 |