International Journal of Mobile Communications (IJMC) Inderscience Publishers - linking academia, business and industry through research

International Journal of Mobile Communications

Pages	Title and author(s)
113-135	GTM-based service map to identify new service opportunities Changho Son; Changyong Lee; Byungun Yoon; Yongtae Park DOI: 10.1504/IJMC.2015.067959
136-156	The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigation Sehwan Oh; Hyunmi Baek; JoongHo Ahn DOI: 10.1504/IJMC.2015.067960
157-171	Do mobile shoppers feel smart in the smartphone age? Cheol Park; Jong Kun Jun; Thae Min Lee DOI: 10.1504/IJMC.2015.067961
172-187	Customer perceptions toward dynamic pricing for wireless data service Pilsung Choe; Jing Wu DOI: 10.1504/IJMC.2015.067962
188-203	Understanding mobile IM continuance usage from the perspectives of network externality and switching costs Tao Zhou; Hongxiu Li; Yong Liu DOI: 10.1504/IJMC.2015.067963
204-227	Whether service innovativeness has additive effects on mobile banking business from switching costs perspective Tseng-Lung Huang; Feng-Hsu Liu DOI: 10.1504/IJMC.2015.067964