
International Journal of Mobile Communications
2014 Vol.12 No.6
Pages | Title and author(s) |
551-577 | Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring frameworkHong Zhang; Yaobin Lu; Sumeet Gupta; Ling Zhao; Aihui Chen; Han Huang DOI: 10.1504/IJMC.2014.064901 |
578-602 | The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS)Narain Chutijirawong; Prasert Kanawattanachai DOI: 10.1504/IJMC.2014.064914 |
603-623 | Understanding user behaviour in coping with security threats of mobile device loss and theftZhiling Tu; Yufei Yuan; Norm Archer DOI: 10.1504/IJMC.2014.064915 |
624-641 | Performance analysis of WIMAX-WLAN overlay networks using modified dynamic speed sensitive call admission controlV. Bharathi; L. Nithyanandan DOI: 10.1504/IJMC.2014.064916 |
642-660 | Identifying factors influencing the customers purchase behaviour due to location-based promotionsPhilipp Reichhart DOI: 10.1504/IJMC.2014.064917 |