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Vol. 1

International Journal of Sport Management and Marketing

2015 Vol. 16 No. 1/2

Special Issue on Sport for Development and Peace: Theory Building and Programme Development

Guest Editor: Dr. Jon Welty Peachey


PagesTitle and authors
5-17C.L.R. James and a place for history in theorising 'sport for development and peace'
Simon C. Darnell; Tarminder Kaur
DOI: 10.1504/IJSMM.2015.074919

18-35Sport for development and peace: a systems theory perspective on promoting sustainable change
William V. Massey; Meredith A. Whitley; Lindsey Blom; Lawrence H. Gerstein
DOI: 10.1504/IJSMM.2015.074921

36-51Towards sustainable programme design? An examination of CSR initiatives within a Zambian SfD NGO
Matthew Holmes; Davies Banda; Megan Chawansky
DOI: 10.1504/IJSMM.2015.074926

52-70Sport for development and peace: a program evaluation of a sport diplomacy initiative
Robert E. Baker; Pamela H. Baker; Christopher Atwater; Heather Andrews
DOI: 10.1504/IJSMM.2015.074932

Additional Papers

78-91Competitive balance and spectator attendance: the case of the Korean Professional Baseball League
Jae Hyuk Cha; Kyungro Chang; Taehee Kim
DOI: 10.1504/IJSMM.2015.074910

92-111Gender differences on the effect of CSR engagement on team attitude and loyalty: a case study of a professional soccer club in Korea
Ki Tak Kim; Dae Hee Kwak; Kathy Babiak
DOI: 10.1504/IJSMM.2015.074918

112-131Personal branding: a perspective from the professional athlete-level-of-analysis
Courtney Hodge; Matthew Walker
DOI: 10.1504/IJSMM.2015.074920