International Journal of Sport Management and Marketing
2014 Vol.15 No.1/2
Pages | Title and author(s) |
1-18 | Preserving sport and recreation facilities through the 'rehabilitation' of building codesAdam G. Pfleegor; Chad S. Seifried DOI: 10.1504/IJSMM.2014.069082 |
19-35 | Understanding consumers of Asian female sports: a case study of the Women's Korean Basketball LeagueSophia D. Min; James J. Zhang; Minkil Kim; Chong Kim DOI: 10.1504/IJSMM.2014.069083 |
36-56 | Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspectiveHelmut M. Dietl; Nicolas Schweizer DOI: 10.1504/IJSMM.2014.069085 |
57-74 | Motives of sport spectators in China: a case study of the Chinese Super LeagueChengcheng Wang; Hirotaka Matsuoka DOI: 10.1504/IJSMM.2014.069101 |
75-97 | Capitalising on CSR-based partnerships in sports branding and sports sponsorshipKenneth Cortsen DOI: 10.1504/IJSMM.2014.069105 |