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Vol. 1

International Journal of Sport Management and Marketing

2014 Vol. 15 No. 1/2


PagesTitle and authors
1-18Preserving sport and recreation facilities through the 'rehabilitation' of building codes
Adam G. Pfleegor; Chad S. Seifried
DOI: 10.1504/IJSMM.2014.069082

19-35Understanding consumers of Asian female sports: a case study of the Women's Korean Basketball League
Sophia D. Min; James J. Zhang; Minkil Kim; Chong Kim
DOI: 10.1504/IJSMM.2014.069083

36-56Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Helmut M. Dietl; Nicolas Schweizer
DOI: 10.1504/IJSMM.2014.069085

57-74Motives of sport spectators in China: a case study of the Chinese Super League
Chengcheng Wang; Hirotaka Matsuoka
DOI: 10.1504/IJSMM.2014.069101

75-97Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Kenneth Cortsen
DOI: 10.1504/IJSMM.2014.069105