International Journal of Sport Management and Marketing (IJSMM)

International Journal of Sport Management and Marketing

2014 Vol.15 No.1/2


Pages Title and author(s)
1-18Preserving sport and recreation facilities through the 'rehabilitation' of building codes
Adam G. Pfleegor; Chad S. Seifried
DOI: 10.1504/IJSMM.2014.069082
19-35Understanding consumers of Asian female sports: a case study of the Women's Korean Basketball League
Sophia D. Min; James J. Zhang; Minkil Kim; Chong Kim
DOI: 10.1504/IJSMM.2014.069083
36-56Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Helmut M. Dietl; Nicolas Schweizer
DOI: 10.1504/IJSMM.2014.069085
57-74Motives of sport spectators in China: a case study of the Chinese Super League
Chengcheng Wang; Hirotaka Matsuoka
DOI: 10.1504/IJSMM.2014.069101
75-97Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Kenneth Cortsen
DOI: 10.1504/IJSMM.2014.069105

 

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