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Vol. 1

International Journal of Sport Management and Marketing

2013 Vol. 14 No. 1/2/3/4

Special Issue on Advances in Sport Tourism Marketing and Management

Guest Editors: Assoc. Professor Marianna Sigala and Professor Evangelos Christou

 

Editorial
PagesTitle and authors
4-22Efficacy of sporting event ads with textese (SMS-type copy)
Jeremy J. Sierra; Harry A. Taute; Michael R. Hyman
DOI: 10.1504/IJSMM.2013.060637

23-38Globalising sport management curriculum: an analysis of benefits of a short-term study abroad programme
Joon-Seo Andrew Choi; MyoungJin Kim; Sung-Bae Roger Park
DOI: 10.1504/IJSMM.2013.060638

39-70Exploring perceptions for Cyprus as a sustainable golf destination: motivational and attitudinal orientations of golf tourists
Nikolaos Boukas; Vassilios Ziakas
DOI: 10.1504/IJSMM.2013.060639

71-95"Tell me who's your host and I'll tell you who you are": Olympic Games image before and after the 2008 and 2010 Olympic Games
Anahit Armenakyan; Louise A. Heslop; John Nadeau; Irene R.R. Lu; Norm O'Reilly
DOI: 10.1504/IJSMM.2013.060640

Regular Papers

96-115'Ultimate' sponsorship: fan identity, brand congruence, and the Ultimate Fighting Championship
Michael B. Devlin; Natalie A. Brown; Andrew C. Billings; Stacy Bishop
DOI: 10.1504/IJSMM.2013.060627

116-132Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball
Cody T. Havard; Lamar Reams; Dianna P. Gray
DOI: 10.1504/IJSMM.2013.060628

133-145There's no place like home: home court advantage in North American sports leagues
John Berdell; James Ciecka; Anthony C. Krautmann
DOI: 10.1504/IJSMM.2013.060629

146-168Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour
Brian P. McCullough
DOI: 10.1504/IJSMM.2013.060631

169-187Team USA and the 2010 FIFA World Cup: an examination of TV fans viewing intention
Gonzalo A. Bravo; Doyeon Won; Cindy Lee
DOI: 10.1504/IJSMM.2013.060636

188-211The impact of scandal on sport consumption: a conceptual framework for future research
Daniel D. Prior; Norm O'Reilly; Jason Mazanov; Twan Huybers
DOI: 10.1504/IJSMM.2013.060647