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Vol. 1

International Journal of Sport Management and Marketing

2011 Vol. 9 No. 3/4

 

PagesTitle and authors
133-153Professional athletes and charitable foundations: an exploratory investigation
Scott Tainsky, Kathy Babiak
DOI: 10.1504/IJSMM.2011.041568

154-169Intra-match competitive intensity in French football Ligue 1 and rugby Top 14
Nicolas Scelles, Christophe Durand, Thierno Souleymane Bah, Francois Rioult
DOI: 10.1504/IJSMM.2011.041569

170-184Use of automated external defibrillators (AEDs) in managing risk and liability in health/fitness facilities
Betul Sekendiz, Shayne Quick
DOI: 10.1504/IJSMM.2011.041570

185-200Professional basketball fans in China: a comparison of National Basketball Association and Chinese Basketball Association team identification
W. Chadwick Menefee, Jonathan M. Casper
DOI: 10.1504/IJSMM.2011.041571

201-219The allure of an 'overseas sweetheart': a Liverpool FC brand community
Anthony K. Kerr, Paul R. Emery
DOI: 10.1504/IJSMM.2011.041572

220-237Prioritised risk relievers in purchasing licensed sport merchandise online: influence of product price as purchase involvement
Doyeon Won, Cindy Lee
DOI: 10.1504/IJSMM.2011.041573

238-253Do spectators and competitors accept the use of scoring technology in Taekwondo competitions?
Yong Jae Ko, Kevin Cattani, Yonghwan Chang, Youngjin Hur
DOI: 10.1504/IJSMM.2011.041574

254-267Examining the predictors of consumer response to sport marketing via digital social media
Joseph E. Mahan III
DOI: 10.1504/IJSMM.2011.041575