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Vol. 1

International Journal of Sport Management and Marketing

2011 Vol. 9 No. 1/2

Special Issue on Marketing and Sponsorship in Sport Leagues

Guest Editor: Associate Professor Carlos Pestana Barros

 

Editorial
PagesTitle and authors
3-12Marketing and sponsorship in French football league
Mario Teixeira, Abel Correia
DOI: 10.1504/IJSMM.2011.040254

13-28Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A
Nicolas Scelles, Michel Desbordes, Christophe Durand
DOI: 10.1504/IJSMM.2011.040255

29-53The influence of club and sponsor images and club-sponsor congruence in the Australian Football League
Margaret A. Johnston, Neil Paulsen
DOI: 10.1504/IJSMM.2011.040256

54-74Analysing sport sponsorship effectiveness – the influence of fan identification, credibility and product-involvement
Torsten Schlesinger, Mathias Gungerich
DOI: 10.1504/IJSMM.2011.040257

75-93Exploring the effect of communication channels on sponsorship effectiveness: a case study of Super Bowl XLII
Yun Seok Choi, Taeho Yoh
DOI: 10.1504/IJSMM.2011.040258

94-115Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK
Paul Blakey, Ravi Chavan
DOI: 10.1504/IJSMM.2011.040259

116-131Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property
Jinbae Hong
DOI: 10.1504/IJSMM.2011.040260