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Vol. 1

International Journal of Sport Management and Marketing

2009 Vol. 5 No. 3

Special Issue on Strategic Issues in the Management of Sport Firms and Organisations: Opportunities and Challenges

Guest Editors: Dr. Miltiadis D. Lytras, Dr. Patricia Ordˇ˝ez de Pablos and Dr. Maria Mitre

 

Foreword
PagesTitle and authors
251-266Introducing FOrNeX: a composite index for the intangible resources of the football club
Andreas Andrikopoulos, Nikolaos Kaimenakis
DOI: 10.1504/IJSMM.2009.023236

267-276Coaching education: staff development strategies for the adult learner
Gregory S. Sullivan
DOI: 10.1504/IJSMM.2009.023237

277-294Developing winning baseball teams: a neural net analysis
Owen P. Hall Jr., Samuel L. Seaman
DOI: 10.1504/IJSMM.2009.023238

295-309Auditing performance management practices: a comparison of Canadian sport organisations
Joanne MacLean
DOI: 10.1504/IJSMM.2009.023239

310-329Managing assets in the field of sports special events: a proposal for a new methodological and analytical approach
Lionel Maltese
DOI: 10.1504/IJSMM.2009.023240

330-337The power of sports marketing
Maria Mitre, Patricia Ordonez de Pablos
DOI: 10.1504/IJSMM.2009.023241

338-354Factors and focuses in the strategic decisions of sporting organisations: empirical evidence in sports associations
Jorge Soares, Abel Correia
DOI: 10.1504/IJSMM.2009.023242

355-366The quality of the relationships between fitness centres and their customers
Pinelopi Athanassopoulou, John Mylonakis
DOI: 10.1504/IJSMM.2009.023243