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Vol. 1

International Journal of Sport Management and Marketing

2008 Vol. 3 No. 1/2

Special Issue on Branding and Reputation in Sports Marketing

Guest Editor: Dr. Frank Pons


PagesTitle and authors
3-22Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Benoit Seguin, Andre Richelieu, Norm O'Reilly
DOI: 10.1504/IJSMM.2008.015958

23-38Assessing the use of the brand personality scale in team sport
Stephen D. Ross
DOI: 10.1504/IJSMM.2008.015959

39-57Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Kevin Filo, Daniel C. Funk, Kostas Alexandris
DOI: 10.1504/IJSMM.2008.015960

58-77Extending the understanding of professional team brand equity to the global marketplace
Anthony K. Kerr, James M. Gladden
DOI: 10.1504/IJSMM.2008.015961

78-99Assessing the impact of NCAA scandals: an exploratory analysis
Stephanie F. Hughes, Matthew D. Shank
DOI: 10.1504/IJSMM.2008.015962

100-118A collegiate athletic brand transformation: rebranding a Native American brand identity
Beth A. Easter, Edward Leoni, Judy A. Wiles
DOI: 10.1504/IJSMM.2008.015963

119-139Celebrity athletes and athletic clothing design: branding female tennis players
Norman J. O'Reilly, L. Anne Braedley
DOI: 10.1504/IJSMM.2008.015964

140-161Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Barbara Manivet, Andre Richelieu
DOI: 10.1504/IJSMM.2008.015965