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International Journal of Mobile Communications

2016 Vol. 14 No. 3


PagesTitle and authors
203-225Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge
Soojung Kim; Joonghwa Lee; Yoori Hwang; Se-Hoon Jeong
DOI: 10.1504/IJMC.2016.076271

226-243Predicting user attitudes toward smartphone ads using support vector machine
Kang Woo Lee; Hyunseung Choo
DOI: 10.1504/IJMC.2016.076272

244-255Impact of smartphone-delivered real-time multi-modal information
Hongcheng Gan; YaFei Zhao; June Wei
DOI: 10.1504/IJMC.2016.076282

256-272Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data
Kyung-Ho Hwang; Sylvia M. Chan-Olmsted; Sang-Hyun Nam; Byeng-Hee Chang
DOI: 10.1504/IJMC.2016.076285

273-290The effectiveness of location-based advertising: when, where, and to whom
Pinjia Zou; Yanyan Xu; Zheng Fang; Wei Li
DOI: 10.1504/IJMC.2016.076289

291-308Effects of platformization strategy on continuance intention of mobile messaging apps
Li Ying Jin; Jongpil Park
DOI: 10.1504/IJMC.2016.076290