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Vol. 1

International Journal of Mobile Communications

2015 Vol. 13 No. 2


PagesTitle and authors
113-135GTM-based service map to identify new service opportunities
Changho Son; Changyong Lee; Byungun Yoon; Yongtae Park
DOI: 10.1504/IJMC.2015.067959

136-156The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigation
Sehwan Oh; Hyunmi Baek; JoongHo Ahn
DOI: 10.1504/IJMC.2015.067960

157-171Do mobile shoppers feel smart in the smartphone age?
Cheol Park; Jong Kun Jun; Thae Min Lee
DOI: 10.1504/IJMC.2015.067961

172-187Customer perceptions toward dynamic pricing for wireless data service
Pilsung Choe; Jing Wu
DOI: 10.1504/IJMC.2015.067962

188-203Understanding mobile IM continuance usage from the perspectives of network externality and switching costs
Tao Zhou; Hongxiu Li; Yong Liu
DOI: 10.1504/IJMC.2015.067963

204-227Whether service innovativeness has additive effects on mobile banking business from switching costs perspective
Tseng-Lung Huang; Feng-Hsu Liu
DOI: 10.1504/IJMC.2015.067964