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International Journal of Mobile Communications

2014 Vol. 12 No. 6


PagesTitle and authors
551-577Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework
Hong Zhang; Yaobin Lu; Sumeet Gupta; Ling Zhao; Aihui Chen; Han Huang
DOI: 10.1504/IJMC.2014.064901

578-602The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS)
Narain Chutijirawong; Prasert Kanawattanachai
DOI: 10.1504/IJMC.2014.064914

603-623Understanding user behaviour in coping with security threats of mobile device loss and theft
Zhiling Tu; Yufei Yuan; Norm Archer
DOI: 10.1504/IJMC.2014.064915

624-641Performance analysis of WIMAX-WLAN overlay networks using modified dynamic speed sensitive call admission control
V. Bharathi; L. Nithyanandan
DOI: 10.1504/IJMC.2014.064916

642-660Identifying factors influencing the customers purchase behaviour due to location-based promotions
Philipp Reichhart
DOI: 10.1504/IJMC.2014.064917