Journal cover image

Browse issues


Vol. 15
Vol. 14
Vol. 13
Vol. 12
Vol. 11
Vol. 10
Vol. 9
Vol. 8
Vol. 7
Vol. 6
Vol. 5
Vol. 4
Vol. 3
Vol. 2
Vol. 1

International Journal of Mobile Communications

2014 Vol. 12 No. 6

 

PagesTitle and authors
551-577Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework
Hong Zhang; Yaobin Lu; Sumeet Gupta; Ling Zhao; Aihui Chen; Han Huang
DOI: 10.1504/IJMC.2014.064901

578-602The role and impact of context-driven personalisation technology on customer acceptance of advertising via short message service (SMS)
Narain Chutijirawong; Prasert Kanawattanachai
DOI: 10.1504/IJMC.2014.064914

603-623Understanding user behaviour in coping with security threats of mobile device loss and theft
Zhiling Tu; Yufei Yuan; Norm Archer
DOI: 10.1504/IJMC.2014.064915

624-641Performance analysis of WIMAX-WLAN overlay networks using modified dynamic speed sensitive call admission control
V. Bharathi; L. Nithyanandan
DOI: 10.1504/IJMC.2014.064916

642-660Identifying factors influencing the customers purchase behaviour due to location-based promotions
Philipp Reichhart
DOI: 10.1504/IJMC.2014.064917