Middle East Journal of Management (MEJM)

Middle East Journal of Management

2016 Vol.3 No.2


Pages Title and author(s)
95-109Outside perspectives and local traditions: charting a strategic course for the Middle East
Alf H. Walle
DOI: 10.1504/MEJM.2016.078479
110-143Developing system approach for integrated customer relationship marketing in light of different prospective
Arpita Mehta; Javad Tajeddini
DOI: 10.1504/MEJM.2016.078553
144-163Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Varsha Jain; Jasbeersingh Arora; Ganesh B.E.; Dhruvinkumar Chauhan
DOI: 10.1504/MEJM.2016.078532
164-178Moving towards managing offsite construction techniques in the Kingdom of Saudi Arabia: a review
Yasir Almutairi; Mohammed Arif; Malik M.A. Khalfan
DOI: 10.1504/MEJM.2016.078533

 

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