Middle East J. of Management (30 papers in press)

Regular Issues

• Testing for Temperature Anomaly in Capital Markets of Pakistan and India  
  by Mian Sajid Nazir, Hammad Hassan Mirza, Arslan Shaukat, Ayesha Liaqat 
  Abstract: This study shows temperature-based indicator impact on trading decision and stock returns to financial investors. By using disaggregated data, we showed that stock markets deviate (anomalies) from fundamentals and contradicts the rule of efficient market hypothesis. Among other anomalies, temperature anomaly is said to be driven through psychological factor of investors moods which can influence their trading decisions. We find a statistically significant but negative relationship between Karachi temperature and KSE-100 index returns for the period of January 02, 2006 to Dec 31, 2015. However, Mumbai temperature seems to have no impact on BSE-100 index for the period of our research. Using GARCH methodology, the study incorporates daily temperature data from two South Asian financial hubs and their respective impact on stock returns. The findings of this paper can be further extended to analyze whether other economic sectors are influenced by the temperature based stock market anomalies.
  Keywords: temperature anomaly; weather; moods; Pakistan Stock Exchange; Mumbai Stock Exchange.
  
  
• The antecedents of student-university identification: An investigation into the Egyptian higher education sector  
  by Hisham Hawass 
  Abstract: The purpose of this study is to examine the effect of the quality of interaction between students and professors, and university reputation on student-university identification in the public Egyptian higher education context. It also examines the mediating effect of the student\'s passion to learn on the above mentioned relationships. The study uses a questionnaire which consists of valid and reliable measurement scales. A structure equation modeling has been conducted in order to empirically examine the hypothesized relationships. The findings reveal that university reputation is directly associated with student-university identification. The student\'s passion to learn partially mediates the relationship between reputation and identification. Moreover, the passion to learn fully mediates the association between the quality of interaction and identification.
  Keywords: Student-university identification; quality of interaction between academics and students; university reputation; and the passion to learn.
  
  
• Developing Entrepreneurial Intentions: What Matters?  
  by Saaed Mujahid, Muhammad Shujaat Mubarik, Navaz Naghavi 
  Abstract: This study aims to identify the major personality traits and their impact on entrepreneurial intentions of Pakistani business students, specifically in terms of perceived support and perceived barriers. The study used a close ended questionnaire adopted from previous studies to collect data from 200 business students studying in business schools of Karachi, Pakistan, and applied the Partial Least Square (PLS) method to analyze the relationships. Results revealed that attitude, innovativeness and risk taking ability have a profound effect on entrepreneurial intentions. Furthermore, study analyzed results by dividing students into two categories education system i.e. matric system and Cambridge system. Interestingly, risk taking ability and innovativeness were high among those students who studied from matric system which is contrary to perceived wisdom. Based on these findings, our study suggests devising awareness programs aimed at fostering students attitude toward entrepreneurship and nurturing their creativity. For an in-depth analysis, study suggests focusing on high risk taking, innovative individuals to further understand what drives them.
  Keywords: Entrepreneurial intention; Partial Least Square (PLS); Attitude towards entrepreneurship; Psychological formation; Risk taking; Innovativeness; Creativity ; Perceived wisdom; Awareness.
  
  
• Examining the Indirect Effect of Corporate Social Responsibility on Firm Performance: An Empirical Study in Lebanon  
  by Tamara Kasamani, Rania Mostafa 
  Abstract: The current study examines a mediated model to understand the link between corporate social responsibility (CSR) and firm performance (FP). Based on the research findings from a sample of 110 respondents from Lebanese firms, the results suggest that the CSR and FP association is an entirely mediated relationship. In particular, CSR is positively linked to firm financial performance indirectly through the enhancement of reputation, customer satisfaction, and competitive advantage. Hence, the findings reduce ambiguity around CSRs direct role, and reveal that CSR promotes firm performance indirectly through building intangible assets (reputation, customer satisfaction, and competitive advantage) that are essential to the survival of a firm.
  Keywords: competitive advantage; corporate social responsibility; customer satisfaction; firm performance; Lebanon; reputation.
  
  
• AN ANALYSIS ON SUSTAINABILITY REPORTING PRACTICES OF THE TURKISH BANKING SECTOR  
  by Ahmet Mentes 
  Abstract: Stakeholders increasingly expect firms to disclose their activities and the effects of these activities on environment and society. Banks and other financial institutions are no exception and face similar pressure from all stakeholders to be more transparent. This study uses Global Reporting Initiative guidelines to explore the sustainability reporting practices of the Turkish banking sector. All of the fifty two banks that operate in Turkey as of 2015 are included in the study. Results exhibit that only nine banks release sustainability reports. The economic (EC) dimension indicators of sustainability reports have the highest disclosure rate among reporting banks. On the other hand Financial Services Sector (FS) supplement has the lowest disclosure rate among reporting banks compared to other dimensions of sustainability reporting. Findings also indicate that the asset size of sustainability report releasing banks add up to more than seventy five percent of the banking sector in Turkey.
  Keywords: Finance; Banking; Sustainability; Sustainability Reporting; Banking; Turkey; Global Reporting Initiative; Governance; Voluntary Disclosure; Corporate Strategy.
  
  
• Linking Elements of Entrepreneurial Orientation and Firm Performance: Examining the Moderation of Environmental Dynamism  
  by Imran Shafique, Munazza Saeed 
  Abstract: This research is designed to examine the impact of elements of entrepreneurial orientation (EO) on firm performance by considering environmental dynamism as a potential moderator. Data was gathered from 143 textile and leather manufacturing small and medium-sized enterprises (SMEs) in Pakistan. Partial least square (PLS) was employed to analyze the hypotheses. The findings reveal that EO elements positively affect firm performance directly, except in the case of proactiveness. However, the nexus between the elements of EO and firm performance are also positively moderated by the environmental dynamics. Managers can exploit the EO elements according to the environmental situation of the industry. Further, scholars can comprehend better the EO-firm performance link by considering the environmental dynamism of the industry. Innovativeness, proactiveness and risk-taking as distinctive EO elements are hypothesized and their individual effects on firm performance analyzed considering the environmental dynamism as a potential moderator.
  Keywords: entrepreneurial orientation (EO); innovativeness; proactiveness; risk-taking; environmental dynamism; firm performance,.
  
  
• Local decision-making within the concept of governance in Jordan  
  by Anan Abu Hummour 
  Abstract: Present study determines how public policy is made at local level in the countrys public sector. The primary data was gathered in the form of questionnaire responses from 281 randomly selected personnel working in local administration within the Kingdom of Jordans public sector. The findings indicate that there are various actors involved in the public policy process in Jordan. These actors include local councils, municipal councils, governorate councils, and executive councils as well as citizens, local donors, foreign aid, and civil society organizations. Furthermore, inflexibility, mystery, unresponsiveness, and centralization are the most common characteristics that overwhelmingly dominate local planning in Jordan. The finding also shows that there is a significant association between roles of actors on local decision-making at ( 0.05). The existence of the effect is statistically significant at the level of significance = ( 0.05) for the actors roles (local citizens, local donors, foreign aid, and civil society organization) related to roles affecting local decisions-making
  Keywords: Keywords: governance; public policy; decision-making process; local administration; Jordanian public sector; councillor.
  
  
• Role of leaders in the development and maintenance of organizational culture through artifacts  
  by Asma Khalid, Bakhtawar Bibi, Ch. Shoaib Akhtar 
  Abstract: The present research explores the role of leaders in the development and maintenance of organizational culture by studying artifacts a part of organizational culture. To understand the culture of organizations, ethnographic approach is used. Primary data was gathered through twenty-eight semi-structured interviews, non-participant observation and studying and analyzing of different documents. For the study, two organizations belonging to insurance sector of Rawalpindi, Pakistan were taken as case studies. Data analysis included primarily with simple coding, followed by line by line coding and then themes were generated. Artifacts of organizational culture are discussed according to Schein Model of Culture (1990; 2004). Findings of this research suggest that artifacts such as tangible assets, logo, employees as asset, respect are important in organizations to be successful in the market. The other important finding is that leaders play a significant role in the development and maintenance of organizational culture through artifacts and bring success to the organizations.
  Keywords: Leaders; organizational culture; artifacts; ethnographic research; Schein model of culture.
  
  
• Debunking the Myths of Workplace Fun  
  by Elif Bilginoğlu 
  Abstract: Some of the myths of workplace fun which are formed in the minds of some people either get in the way of creating a fun work environment or cause people to feel guilty or judge others, when they are having fun at work. In order to eliminate these myths, this paper explains why conclusions that appear to be facts can truly be myths about workplace fun. Each myth presented in this paper is followed by a discussion of related research on workplace fun and its implications for organizations, managers and employees. Thus, this paper attempts to clarify a number of issues about this concept and aims to offer a factual report which corrects the myths surrounding workplace fun by making us become more aware of what research has to say about it. A number of widely held beliefs about workplace fun are examined in the context of research findings and a literature review that demythologize them with alternative perspectives. The key to understanding that the workplace fun has positive organizational effects, than most of us have been led to believe; is to dispel these myths, so that we have a better understanding of the concept.
  Keywords: Workplace fun; myths; fun at work.
  
  
• Perceived Non-work Social Support and Employee Engagement: The Mediating Role of Self-Efficacy  
  by Mohammad Azim, Faisal Al-Halawani 
  Abstract: This paper aims to investigate the relationship among perceived non-work social supports (NWSS), self-efficacy, and employee job engagement. It is a cross-sectional, quantitative study based on a survey among the Saudi male and female Nurses through a structured questionnaire. The sample size was 146. Data were analyzed using Partial Least Square based Structural Equation Model, Smart-PLS version 3.0. The study findings indicate an absence of a statistically significant relationship between perceived NWSS and employee job engagement. However, it is revealed that NWSS indirectly contributes to the higher level of engagement through increased self-efficacy. The result suggests that the support from family and friends increases employees self-efficacy, which in turn motivates them to engage in work. It bridges the gap in research on non-work social support and organizational issues, viz. job engagement, in this case. The study points to the fact that the organizations have to adopt family-friendly policies so that the employees can maintain work-life balance and ensure an approving relationship with their social networks. It also implies that organizations should enhance employee self-efficacy through organizational arrangements, such as training, mentoring, transformational leadership and positive feedback.
  Keywords: Employee Engagement; Nursing; Self-efficacy; Social support; Organizational support.
  
  
• Designing Jihadi Management Model  
  by Alireza Naderifar, Masoud Pourkiani, Mohsen Zayandeh Roodi, Ayoub Sheikhi 
  Abstract: This study attempts to propose a new model of management (jihadi management model). The statistical population includes knowledgeable experts and senior staff and managers of organizations. The sample size (n=50) is determined based on the Snowball method. To collect information, library studies and semi-structured interviews are carried out. Moreover, Delphi method is used along with the researcher-made questionnaire. Likewise, to evaluate the research questions, the statistical methods of single sample t-test and confirmatory factor analysis are used. For data analysis, SPSS version 23 is also used. Based on the results, the Jihadi management model includes 76 indicators categorized in four sub- components of the roles, the duties, the skills, and the abilities of the manager and in two aspects (behavioral and cultural). The indicators of the behavioral dimension emphasize the type of manager's behavior, and his / her failures to follow them signalize his/ her weakness in individual management, so that in general, all managers of the modern age should equipped with such features. On the other hand, the cultural dimension indicators have a cultural, value, and spiritual significance, which should be obeyed and practiced by a jihadi manager, and their ignorance, would in turn weaken the jihadi character of the management.
  Keywords: Management; Jihad; Jihadi Management; Management Model; Jihadi Management Model.
  
  
• Proposing a Model for Work Meaningfulness Concept at Business and Technology Incubators  
  by Gholamreza Malekzadeh, Alireza Khorakian, Mohhamad Amin Malekzadeh 
  Abstract: This article considers conceptualising work meaningfulness at business and technology incubators as a fundamental solution for the expansion of knowledge-based businesses, in order to contribute to the building of a broader and more balanced theoretical framework for job crafting in this kind of organisations despite its complexity. Data are reported from semi-structured interviews with 20 managers of business and technology incubators and analysed by using a grounded theory approach. The article recognises central phenomenon dimensions, causal, contextual and intervening conditions, strategies and consequences, and proposes a theoretical model for work meaningfulness at these incubators. These findings contribute to both academic research and practical implications, such as redesign, development of plans and supporting the programs of enterprises and management styles, redefine jobs at business and technology incubators, and theoretical approaches from academic disciplines are linked to the dominant viewpoints in the literature.
  Keywords: emerging organisations; work meaningfulness; work attitude; business and technology incubator; BTI.
  DOI: 10.1504/MEJM.2020.10019857
   
  
• Customer engagement in collaborative innovation: investigating consumer motivation for participating in value co-creation  
  by M. Sadiq Sohail 
  Abstract: Firms engage customers to tap into product-related innovative ideas for future product development. This engagement of customers in co-creation activity provides unprecedented opportunities to create value offerings to customers. However, there is a dearth of understanding on what motivates customers to participate in co-creation activity. Based on the self-determination theory, this study proposes a model and investigates consumers intrinsic and extrinsic motivators to participate in co-creation. The model was tested on a survey data from 235 respondents from Saudi Arabia. Results reveal that the intrinsic motivator, enjoyment, predicted attitudes towards co-creation as well as willingness to participate in co-creation. The extrinsic motivators, showcasing of personal ideas and monetary reward also predicted attitudes towards co-creation and willingness to participate. An interesting finding is that gaining knowledge is not directly associated with willingness to participate, unless it is also associated at the same time with attitude towards co-creation.
  Keywords: co-creation; intrinsic; extrinsic; motivation; willingness to engage; attitude.
  DOI: 10.1504/MEJM.2020.10021176
   
  
• The influence of brand romance on Iranian youths loyalty towards Fast-Moving Consumer Goods  
  by Amir Khazaei, Farhad Hanifi, Mohammad Javad Taghipourian, Vahid Reza Mirabi 
  Abstract: Brand romance is considered as an important construct in marketing especially in brand area leading to the occurrence of some behaviors in consumers; however, a few types of research have been conducted on the importance of brand romance in fast-moving consumer goods. This study aim to identify sub dimensions of brand romance through depth interview and then analyzing the data by exploratory and confirmatory factor analysis. Iin qualitative phase, depth interview have been conducted by consumers (48 samples) and in quantitative phase questionnaire have been distributed among consumers of fast-moving consumer goods (400 samples) in Mazandaran province (north of Iran). Data were analyzed using SPSS to measure exploratory factor analysis and Lisrel to test the hypotheses. This study has presented a 38-item scale with seven distinct dimensions, including pleasure, uniqueness, intimacy, arousal, liking, connection and indifference. Also, structural equation modelling shows that brand romance has positive effect on cognitive, affective, conative and behavioural loyalty. So, brand romance is a good predictor for customer loyalty.
  Keywords: brand romance; cognitive; affective; conative; behavioral; loyalty.
  
  
• Sensory properties, purchase attributes and usages of date-syrup by expatriate consumers in Oman  
  by Shahid Bhuian, Irfan Butt, Maha Al Balushi, Amanat Ali 
  Abstract: In general, the research on consumers preferences for date-syrup is scarce. Knowing and incorporating an understanding of consumers preferences in the development and promotion of date syrup is crucial for developing a world market for date syrup. The present study was conducted to investigate the sensory properties, purchase attributes and usages of date-syrup among the expatriate consumers in Oman. A total of 140 expatriate consumers, from various ethnical and regional backgrounds living in Oman, participated in this study. The study questionnaire used included sensory tests, rank order of brands tests and rating of purchase related attributes tests to evaluate the consumer preferences for date-syrup. The results showed that the preferred sensory properties among expatriate consumers were the best tasting, least thick and moderately sweet date-syrup. The main uses of date-syrup included as toppings on ice cream, toast, bagel, waffle and pancake. The purchase attributes were mainly based on taste, no added sugar, reasonable price and good packaging. The results indicated that the consumers of different ethnical backgrounds and coming from different regions of the world had different preferences for purchase-related attributes. These findings indicate that the businesses striving to promote date syrup as an alternative sweetener in the world market should pay greater attention to customer-preferred sensory properties, usages and purchase-related attributes.
  Keywords: Date syrup; sensory properties; purchase attributes; expatriate consumers; Oman.
  
  
• Elucidation of the concept of organizational silence  
  by M.M. Sulphey 
  Abstract: Organisational silence is defined as the motivation to withhold or express ideas, information and opinions about work-related improvements. This study discusses the conceptual, theoretical and methodological aspects of the elusive concept and its importance in the organisational setup. Fear, embarrassment, narrow conceptions of ethical responsibility, lack of opportunity for voice, lack of organisational political skills, etc. are factors that are identified as leading to silence. It has also been seen that a host of socio-cultural, political and structural characteristics within organisations could hamper the space for exercising voice and result in silence. The paper also, based on theoretical and empirical evidences, analyses the factors that lead to silence in organisations, it effects and outcomes. The paper has succeeded in identifying the gaps in literature and makes certain suggestion that could facilitate further examination of the concept in an objective manner.
  Keywords: silence; organisational silence; employee silence; voice.
  DOI: 10.1504/MEJM.2020.10021471
   
  
• Technological innovation and strategic Financial performance: The Case of Jordan  
  by Haneen Allataifeh, Fuad Al-Shaikh 
  Abstract: This research aimed at investigating the level of technological innovation in in Jordanian companies and its the impact on corporate financial performance of these companies. It also aimed at exploring whether size, age and structural complexity of the firm have moderating effects on the relationship between technological innovation and financial performance of these firms. The study sampled 113 industrial and service companies out of 125 listed companies on the Amman Stock Exchange. The researchers utilized a quantitative approach in examining the relationship using Levs model to measure technological innovation inputs, and financial ratios to measure strategic financial performance. Inferential analysis was conducted afterward. Results of the study showed low levels of technological innovation in the sampled companies, and a statistically insignificant relationship was found between technological innovation and financial performance. Slight positive moderation effects were found for organisational size, age and structural complexity on the relationship between technological innovation and performance, yet the relationship remained insignificant. An attempt was made to interpret the results and come up with some recommendations in light of the findings.
  Keywords: Technological Innovation; Performance; Jordan; Lev's Model.
  
  
• DETERMINING HEDONISTIC MALL SHOPPERS: A SEGMENTATION APPROACH  
  by Mehmet Haluk Koksal 
  Abstract: The main purpose of the study is to investigate hedonic shopping motivations in Lebanon, which is one of the Middle Eastern countries, and to cluster them based on those shopping motivations. The study also explores the characteristics of the customers in each segment. The data were collected from main shopping malls in Beirut in September 2017. Respondents were chosen by employing convenience sampling due to time and budget constraints in the study. Out of 550 people approached, only 450 surveys were collected. Factor analysis with varimax rotation was applied to hedonic shopping motivations. Based on factor analysis results, the hedonic shopping motivations were grouped under five headings: adventure and gratification shopping, idea shopping, value shopping, role shopping, and social shopping. Two-step cluster analysis is applied after factor analysis and identified four mall shopper segments, specifically, role, recreational, social and apathetic shoppers. Each segment was profiled in terms of hedonic shopping motives, mall attributes, shopping outcomes, visiting patterns, and demographics.
  Keywords: Mall shopping; hedonic shopping motivations; shopping outcomes; mall visiting patterns; Middle East; Lebanon.
  
  
• International Collaboration and Knowledge Creation: The Moderating Role of Absorptive Capacity  
  by Mahmoud Fallatah 
  Abstract: The study extends previous research on the knowledge creation literature. It discusses the impact of International Collaborative Partnerships Portfolio (ICPP) on knowledge creation at the group level. I propose a contingency perspective by considering the moderating role of absorptive capacity. Using a sample from the academic industry (i.e. colleges), I find that for colleges from developing countries, collaborating with international partners is positively related to knowledge creation. Additionally, when collaborating with international partners, colleges from developing countries with higher absorptive capacity are more likely to create new knowledge than those with lower levels. The paper concludes with managerial implications and directions for future research.
  Keywords: Knowledge Creation; Absorptive Capacity; International; collaboration; strategic alliances; Saudi Arabia.
  
  
• Protean career attitude, perceived internal employability and perceived external employability: Does self-efficacy make a difference?  
  by Razia Sultana, Omer Farooq Malik 
  Abstract: This research examines the mediation of self-efficacy on the linkages between protean career attitude, perceived internal employability, and perceived external employability. The study proposes that self-efficacy facilitates protean individuals to develop high perceived internal and external employability. Using a stratified random sampling method, a sample of 241 faculty members was drawn from ten major universities of Pakistan. Research findings confirmed the expectation of full mediation of self-efficacy on perceived internal employability. Yet partial mediation was noted for protean career attitude and perceived external employability relationship. The study provides fresh insight to managers and practitioners of contemporary careers.
  Keywords: protean career attitude; PCA; self-efficacy; perceived internal employability; perceived external employability.
  DOI: 10.1504/MEJM.2020.10022181
   
  
• FACTORS AFFECTING STORE LOYALTY OF RETAIL SUPERMARKET STORES: CUSTOMERS PERSPECTIVE  
  by Mohamed Ismail Mujahid Hilal 
  Abstract: Retailers are now changing their retails shops into self-selection stores which are similar to supermarket so called retail supermarket stores. The main objective of the study was to examine the factors such as store image, store environment, store convenience, service quality on the creation of store loyalty of retail supermarket stores in the East Coast of Sri Lanka. The questionnaire survey among 389 respondents was used to collect the data. SMART PLS3 was used for analysis. Findings suggest that the structural model containing store image, store convenience, store environment, store attractiveness and service quality influence on the creation of store loyalty. However, store image, store environment, and service quality do not support the hypotheses formulated in this study. Service quality, service environment, and store image attributes also need more focus by the retailers to improve the loyalty and customer stores satisfaction.
  Keywords: store image; retail supermarkets stores; convenience; environment; store loyalty; retailing; store attraction.
  DOI: 10.1504/MEJM.2020.10022379
   
  
• Expatriate Spouse Adjustment: An Analysis of Challenges Facing Western Female Expatriate Spouses in the United Arab Emirates  
  by Rizwan Tahir 
  Abstract: Researchers have debated at length the impact of accompanying expatriate spouses on the success of international assignments, yet very few studies have systematically applied existing expatriate adjustment frameworks to the understanding of the spousal cross-cultural adjustment process in the host country. The present study endeavors to strengthen the existing knowledge by investigating factors impacting the adjustment process of the western female expatriate spouses of the expatriates on their international assignments in the United Arab Emirates (UAE). We have conducted a qualitative research with fifteen western expatriate female spouses who were relocated due to their husbands international assignments in the UAE. Regardless of the very exploratory nature of this study, it is apparent that most MNCs failed to support expatriate spouses in the UAE. Additionally, the respondents considered that corporate support and cross-cultural training (CCT), if offered, were inadequate. The core findings reinforce the results of previous studies and this should be viewed as a warning signal for MNCs trying to expand their operations in the Middle East and in the UAE in particular. In this region, MNCs need to initiate support practices for expatriate spouses, as failure to do so could jeopardize their expansion activities in countries like the UAE. This has implications for training as well as for the management of foreign assignments and it creates new avenues for research on expatriate management.rnrn
  Keywords: Expatriate female spouses; international assignments; multinational companies and United Arab Emirates.
  
  
• Early Internationalisation and Networking: An Inquiry into Born-Global Firms in Pakistan  
  by Manzoom Akhter, Joseph Omoloba, Christophe Estay 
  Abstract: Abstract Purpose - The paper aims to examine the role of networks in the resource acquisition of Pakistani born-global firms, and the strength of ties that entrepreneurs use during critical stages of the early internationalization. Methodology/approach - The paper adopted both semi-structured interviews with a panel of experts and a collection of SMEs cases to explore whether findings from developed countries are applicable to small firms in developing countries and to give evidence of the born-global phenomenon in a developing country like Pakistan. Findings - The findings of our studies reveal that Pakistani SMEs, in their quest to become born-global firms, also use their networks to overcome the constraints related to rapid internationalisation. The paper found that an efficient network consists of both strong and weak ties, because different types of ties provide different resources. Practical implications - Since internationalization of firms has different contexts in terms of access to foreign markets and opportunities recognition, entrepreneurs and businesses should become more cognizant of the opportunities that these potential markets crete and look to generate wealth for these niches through social innovation. The paper provides a better understanding of born global firms, entrepreneurs can develop their business ventures through social networks and acquire resources for the development and survival of their business. Originality/Value - The research approach helps identify a distinct category of experts who have extensive knowledge on the subject as the respondents significantly increase the authenticity and reliability of the findings.
  Keywords: Keywords Born-global; International new ventures; International entrepreneurship; Internationalisation of SMEs; Network; Pakistani SMEs.
  
  
• Human Resource Management Practices and Project Success in hydel projects of Pakistan: Moderation of Islamic Work Ethics and Country of Origin  
  by Masood Elahi 
  Abstract: Recognition of Human Resource Management practices by professional bodies has continuously evolved since it has been realized that the employees play a pivotal role in the success of any project. The hypothesis of the study explores the direct impact amid relationship of selected HRM practices (Employee Recruitment & Selection(ERS), Employee Training & Development (ETD), Employee Performance Appraisal (EPA), Employee Compensation System (ECS)) and Project Success (PS) as well as the moderating effect of environmental factors of Islamic Work Ethics (IWE) and Country of Origin (COO) in hydel projects of Pakistan. The study is cross-sectional based on the survey questionnaire data collected from 357 personnel. The results of the study will help the national / multinational firms to focus on efforts for the hydroelectric generation in Pakistan in further strengthening their human resource productivity by extending attention to the factors of concerns vis-
  Keywords: HRM Practices; Project Success; Islamic Work Ethics; Country of Origin; Hydel Projects.
  
  
• Self-efficacy Belief and Perceived Career Barriers as a Predictor of Vocational Outcome Expectations  
  by Fatma Bü?ra Polat, Yasemin Özdemir 
  Abstract: With reference to Social Cognitive Career Theory, this study aims to detect the predictor role of demographic variables such as self-efficacy belief, perceived career barriers, gender, the level of participation to self-improvement activities, internship and academic success perception on the vocational outcome expectations of university students. In the study, the data were obtained from 281 university students, who were chosen by purposive sampling, and analyzed by a statistical program. The findings of the research indicate that self-efficacy belief and perceived career barriers predict vocational outcome expectations meaningfully. Besides, the analyses reveal that there is a positive and medium-level relationship between self-efficacy belief and vocational outcome expectations; on the other hand, a negative and low-level relationship was figured out between perceived career barriers and vocational outcome expectations. Also the findings reveal that vocational outcome expectations meaningfully differentiate according to gender, the level of participation to self-improvement activities and academic success perception.
  Keywords: Self-efficacy belief; perceived career barriers; vocational outcome expectations; social cognitive career theory.
  
  
• The Effect of Private Label Brand Credibility on Consumer Purchase Intention: The Mediating Role of Relational Variables  
  by Najeed Ullah Shah, Rajni Selvaraj, Nik Mohd Hazrul Nik Hashim, Nor Asiah Omar, Arawati Agus 
  Abstract: In recent times, private label brands are seen as equivalent to multinational brands. The current study explores the role of private label brand credibility on consumers purchase intention, which has received less attention. Additionally, this study investigates the mediating role of relational variables i.e. private label brand commitment, private label brand loyalty and private label brand identification as the resultant of private label brand credibility which leads to multiple purchases. The analyses are based on a sample of 272 individuals, selected through mall intercept method from 5 different major stores carrying private label brands. The results revealed that private label brand credibility plays an important role in managing sustainable relationships with customers. Findings also suggested that private label brand commitment has proven to be strongest mediator in the presence of two other relational variables. The research limitations, implications for future research, practical and theoretical implications of this study are discussed.
  Keywords: Private Label Brand; Credibility; Signalling Theory; Relationship Marketing Theory; Relational Variables; Purchase Intention.
  
  
• Investigating the Mediating Role of Job Satisfaction on the Relationship between Internal Marketing and Job Performance: A Research within Services Industry  
  by Seçil Taştan, Seyed Mehdi Mousavi Davoudi 
  Abstract: The aim of this study was to examine the relations between internal marketing practices, employee job satisfaction, and job performance in the contexts of three different services industries, comprising health care, banking-finance, and insurance organizations in Turkey. It was hypothesized that internal marketing practices received by the employees would have positive impacts on perceived job satisfaction and job performance. In additions, it was proposed that employees job satisfaction would play a mediating role on the relationship between internal marketing practices and employees job performance. A research survey was conducted with the participation of 395 employees, representing a 79% response rate. A questionnaire consisting 3 scales with totally 80 items was applied and both validity and reliability analysis were performed. Based on the results of Structural Equational Modelling (SEM) analysis, positive impact of internal marketing on job satisfaction and the positive impact of job satisfaction on employee job performance were confirmed. Further, the findings revealed that perceived job satisfaction had a full mediating role on the relationship between internal marketing and employee job performance. Finally, this study proposed managerial implications and suggestions for future academic research.
  Keywords: Internal Marketing; Job Satisfaction; Job Performance; Service-Profit Chain Model; Services Industry.
  
  

Special Issue on: SAC-MESS 2019 South East Asia Business and Management Perspectives for Sustainable SMEs

• Impact of Talent Management Practices on Financial Performance: Evidence from GCC Banking Sector  
  by Umara Dr. Noreen, Rabia Imran 
  Abstract: This paper attempts to address less researched but important sector of the financial industry providing insight of talent management practices. Purpose of this research is to examine talent management (TM) practices in banking sector of Kingdom of Saudi Arabia and Oman. A sample of 200 respondents was taken by using purposive from national and multinational banks of both countries. Impact of three dimensions of talent management, i-e competence training, development and reward management was measured on financial performance. rnConfirmatory factor Analysis was performed to measure the impact and Harman one factor/ Common Method Bias were performed for treating the biasness. It was revealed that competence training and reward management has positive impact on financial performance of banking sector. However, there is no affect of development on financial performance which is quite context specific.rnFindings have important implications for banking sector in the region. Banks should manage and deploy their talent appropriately for profitability, long term growth and sustainability. rn
  Keywords: Banking; Talent management; competence training; development; financial performance.
  
  
• The role of Micro Takaful industry for the achievement of Islamic financial inclusion in Pakistan  
  by Sanaullah Ansari, Zakaria Bin Bahari 
  Abstract: Financial inclusion refers to the provision of financial services at reasonable and affordable costs to low income and disadvantaged groups of a society. Micro Takaful is a system to provide financial protection to the blue collared, low income and under privileged individuals at affordable costs under the principles of Shariah. It provides financial security against property, health, disability and life. Currently, only 5 Takaful companies are operating in Pakistan which are providing general Takaful and life Takaful services. These companies are also providing Micro Takaful services on very small scale which include financial coverage of low-cost houses, students healthcare in government schools, financial protection of factory workers and crops-Takaful. The findings of the study reveal that Takaful companies must increase the span of Micro Takaful services because it has very important and key role in the achievement of Islamic financial inclusion in Pakistan which is very limited at present.
  Keywords: Financial inclusion; financial services; Micro Takaful; financial protection; Sharia'h; span of Micro Takaful; Pakistan.
  
  
• Understanding Young Consumers Mindset Shift Toward Ride-Sharing Services  
  by Phuong V. Nguyen, Khang Le Duy Tran, Phuong U. Dinh 
  Abstract: As part of the sharing economy, ride-sharing services have become a global trend. This new business model is an attractive option for entrepreneurs and has been studied extensively in recent years. Ride-sharing services also hold potential as a model for understanding consumers' mindset shift from owning to accessing. This paper investigates this growing trend by examining the impact of various factors on consumers mindset shift toward ride-sharing services. A structural equation modeling approach is used to analyze a questionnaire survey conducted using snowball sampling of 451 respondents who have used Grab, the dominant ride-sharing service in Vietnam. The findings reveal that young consumers are willing to use Grab because it is useful and easy to use and has competitive prices. In addition, the use of Grab provides economic benefits and helps achieve the objectives of sustainable development. The findings of this study will enable companies in emerging markets like Vietnam to recognize current trends in the sharing economy in order to improve and change their business models. Finally, this study identifies several limitations and propose directions for further research.
  Keywords: ride-sharing service; consumer mindset; attitude; usefulness; ease of use; behavioral intention; sustainability; economic benefits.