International Journal of Technology Transfer and Commercialisation (IJTTC)

International Journal of Technology Transfer and Commercialisation

2023 Vol.20 No.1


Special Issue: Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions: Opportunities and Challenges

Guest Editors: Dr. Rosy Boardman and Dr. Daniella Ryding

Pages Title and author(s)
6-31Investigating shopper motivations for purchasing on Instagram
Courtney Chrimes; Rosy Boardman
DOI: 10.1504/IJTTC.2023.129703
32-62Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
Myriam Caratù; Daniella Ryding; Erqi Li; Gianpaolo Vignali
DOI: 10.1504/IJTTC.2023.129694
63-86Social media, s-commerce and social capital: a netnography of football fans and organisations
Alex Fenton; Chris Procter; Rachel McLean; Anabel Quan-Haase
DOI: 10.1504/IJTTC.2023.129705
87-98Social commerce promotes sharing economy: a case study of Mercari, Japan
Mitsunori Hirogaki
DOI: 10.1504/IJTTC.2023.129720
99-116Online branding strategies of Saudi Arabian bakeries: a qualitative approach
Raghdah Aljuwaiser; Panayiota J. Alevizou
DOI: 10.1504/IJTTC.2023.129719
117-140The bridge to higher education - scaffolding the transitional experience of prospective higher educational learners using a small online course
Gianpaolo Vignali; Rachel Studd; Daniella Ryding
DOI: 10.1504/IJTTC.2023.129723
141-162Understanding sporting brands and entrepreneurship using netnography and social network analysis
Alex Fenton; Keith D. Parry; Wasim Ahmed; Simon Chadwick
DOI: 10.1504/IJTTC.2023.129707