International Journal of Technology Transfer and Commercialisation (IJTTC) Inderscience Publishers - linking academia, business and industry through research

International Journal of Technology Transfer and Commercialisation

Special Issue: Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions: Opportunities and Challenges

Guest Editors: Dr. Rosy Boardman and Dr. Daniella Ryding

Pages	Title and author(s)
6-31	Investigating shopper motivations for purchasing on Instagram Courtney Chrimes; Rosy Boardman DOI: 10.1504/IJTTC.2023.129703
32-62	Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities Myriam Caratù; Daniella Ryding; Erqi Li; Gianpaolo Vignali DOI: 10.1504/IJTTC.2023.129694
63-86	Social media, s-commerce and social capital: a netnography of football fans and organisations Alex Fenton; Chris Procter; Rachel McLean; Anabel Quan-Haase DOI: 10.1504/IJTTC.2023.129705
87-98	Social commerce promotes sharing economy: a case study of Mercari, Japan Mitsunori Hirogaki DOI: 10.1504/IJTTC.2023.129720
99-116	Online branding strategies of Saudi Arabian bakeries: a qualitative approach Raghdah Aljuwaiser; Panayiota J. Alevizou DOI: 10.1504/IJTTC.2023.129719
117-140	The bridge to higher education - scaffolding the transitional experience of prospective higher educational learners using a small online course Gianpaolo Vignali; Rachel Studd; Daniella Ryding DOI: 10.1504/IJTTC.2023.129723
141-162	Understanding sporting brands and entrepreneurship using netnography and social network analysis Alex Fenton; Keith D. Parry; Wasim Ahmed; Simon Chadwick DOI: 10.1504/IJTTC.2023.129707