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International Journal of Technology Transfer and Commercialisation

International Journal of Technology Transfer and Commercialisation (IJTTC)

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International Journal of Technology Transfer and Commercialisation (37 papers in press)

Regular Issues

  • Influence of Entrepreneurial Characteristics towards the Growth of Startups   Order a copy of this article
    by Anitha NALLASIVAM, Sathish Pachiyappan, Janani Ravinagarajan 
    Abstract: India has the second largest startup ecosystem in the world and the growth rate is 10-12 percent has 20000 startups and on an average 3-4 startups born every day. The factors that make India appealing are cost of doing business, proximity and size of the domestic market. 55 percent of the college graduates prefer working in startups over corporates (Startup India, 2019). Bangalore, Mumbai and NCR top startup destinations with over 65 percent of the total Indian startups. Bangalore has also been listed within the worlds 20 leading startup cities in the 2015 (Startup Genome Project ranking). When talking about the growth of startup success the other end question is what factors influences and trigger the entrepreneurial success. Prevailing Entrepreneurial eco system is motivating to end up with startups or a personality trait of entrepreneur is the reason for entrepreneurial success. Extensive literature since 2000 highlights much about the personality traits. Hence, this study focus on the baseline personality traits like self-efficacy, innovativeness, locus of control, risk attitude and the need for achievement and also analyze to what extent each characteristic is contributing towards entry into entrepreneurship, performance outcomes. The data were obtained from 98 startups which includes business startups, technology based startups, social startups lifestyle startups, small and medium scale startups in Bangalore city by using survey based method. The study has taken necessary analysis to meet the objectives.
    Keywords: Entrepreneur; startup; personality traits; self-efficacy; innovativeness; locus of control; need for achievement risk attitudes; success; goals; demographics; skills.

  • Assessing intervention of satisfaction and switching costs in perceived service quality customer loyalty link   Order a copy of this article
    by Anicar D Manavi, Malini D H 
    Abstract: The purpose of this research is twofold. First, it aims to recognize perceived service quality measuring items aligned with Express Delivery Services (EDS) in a Business-to-Business (B2B) context. Second, to develop a conceptual framework by linking customer perceived service quality, satisfaction, switching costs (procedural and relational) and loyalty based on relationship marketing theory, prospect theory and standard learning hierarchy attitude theory. It is hypothesised that customer satisfaction and switching costs mediate service quality and customer loyalty link simultaneously. The hypotheses are tested from the data collected from corporate customers of EDS. Then perceived EDS-Quality is classified into two dimensions EDS Technical Quality (EDS-TQ) and EDS Functional Quality (EDS-FQ). EDS-FQ comprises of three sub-dimensions namely staff expertise quality, custom-make quality and problem-solving quality. The results confirm the mediating role of customer satisfaction and procedural switching costs; however, the mediation role of relational switching costs is not supported. Practical implications and limitations of this study are discussed along with the scope for future research.
    Keywords: Business-to-Business; B2B; customer loyalty; customer satisfaction; express delivery services; EDS; courier service; service quality; switching costs; relationship marketing; prospect theory; PROCESS Macro.

  • Mediation using CB-SEM: A practical guideline   Order a copy of this article
    by Md. Mizanur Rahman, Noor Azman Ali, Amer Hamzah Jantan, Adedeji Babatunji Samuel, Md. Saidur Rahaman 
    Abstract: This research paper has tried to attend to the thought-provoking issues about Mediation Analysis (MA) using Covariance-based Structural Equation Modelling (CB-SEM) with setting an example that is Work Family Balance (WFB) may mediate (full, partial or no) the relationship between Work-Family Conflict (W to FC and F to WC) and Job Satisfaction (JS) . Notably, the emphasis is on four critical burning aspects regarding current literature on MA with the necessary commands and interpretations. Based on informed decisions, updating of knowledge from the present citations included will provide benefits of carrying out a proper study by researchers. Consciousness concerning the challenges and uses of the CB-SEM as an analytical tool for MA in the social and behavioural sciences and its significance at later time is for better appreciation of the technique. Besides the rationalisation as a method for analysing research data, the study introduced practical examples to enhance the application of the method further.
    Keywords: CB-SEM; Mediation; Social science; Work-family conflict and Work family balance.

  • Technology absorption capacity and firm growth in Africa   Order a copy of this article
    by Victor Yawo Atiase, Dennis Yao Dzansi, Johnson Kwesi Ameh 
    Abstract: Technology absorption has become an important driving force for firm competition, strategy and survival. Consequently, the capacity of African firms to absorb the right technology has dominated the contemporary discourse on the performance of African firms. Drawing on the Resource-Based View (RBV) theory, we investigated the impact of three critical resources namely human capital development, access to credit, and access to electricity on the technology absorption capacity of African firms. Employing a quantitative strategy based on ordinary least squares regression, data for our empirical inquiry comes from three main sources. Technology absorption and human capital index being an outcome and explanatory variable respectively, are sourced from the Global Entrepreneurship Index (2017) for 40 African countries. Two other explanatory variables namely access to electricity and access to credit is also sourced from the World Bank s Doing Business Report for 40 African countries (World Bank, 2017). Our data evidence suggests that technology absorption in practice has the potential to increase performance. Nevertheless, a broad access to credit, electricity, and effective human capital development, we argue, accounts for the differential performance of African firms in developing technology absorption capacity. Whiles education quality in promoting technology absorption in Africa is essential, governance structures do not seem to support the same. We conclude by delineating some relevant implications of our study for policy and practice of technology absorption in Africa.
    Keywords: Africa; Credit; Electricity; Quantitative approach; Technological absorption.

  • Information Technology Based Innovative Teaching Methods and Entrepreneurship Education: A literature perspective   Order a copy of this article
    by Md. Saidur Rahaman, Md. Mizanur Rahman 
    Abstract: The main objective of this paper is to provide the literature support for implementing innovative teaching methods with the help of Information Technology (IT) in Entrepreneurship Education (EE). A semi-systematic analysis of literature review has been used for this study from previous studies related to the entrepreneurship teaching methods. Different opinions, views and framework of entrepreneurship education and teaching methods have been found from many works. Usage of IT in innovative teaching methods enhances the quality of entrepreneurship education. However, the study specifically finds some methods (Team-Based or Group Project, Problem Based Learning, Project-Based Learning, Business Plan Development, Entrepreneurship survey, Presentations, Simulation, Incubation and other) with the help of IT are the most popular in the methods for entrepreneurship education around the world. Moreover, states of the art, innovative teaching methods and use of IT are becoming more user-friendly than conventional teaching methods. This Study will, specifically, contribute to the teachers, students and institutions to understand the entrepreneurship education and problems of designing curriculum. The major limitations of the study are the inclusion of only theoretical and empirical study and not using meta-analysis. More study needs to explore the areas to clarify and proper utilization of IT in innovative teaching methods for entrepreneurship education and make the systems effective and efficient.
    Keywords: Education; Entrepreneurship; IT; Methods; Teaching; Student.

  • Pleasant Aromatic Experiences through use of Scent Marketing   Order a copy of this article
    by Rupa Rathee, Pallavi Rajain 
    Abstract: Purpose: The sense of smell is vital to all organisms including human beings. It not only helps to perceive various objects but it helps in developing strong memories or emotions towards them. In the area of marketing sense of smell plays an important role, especially ambient scent. Therefore, marketers and researchers have been trying to understand how it influences brand recognition, emotions and behaviour in a retail environment as it will ultimately lead to purchase. The present study deals with the use of ambient scent in influencing customer behaviour.\r\nDesign: A sample of 312 customers was taken from NCR using non-probability sampling. The data was collected through a structured questionnaire. Various techniques like factor analysis, correlation and regression were applied for analysis using SPSS version 25. \r\nMajor Findings: On analysing it was found that the three factors brand perception, emotions and behaviour were significantly correlated. It was also found that brand perception and emotions developed due to use of scent marketing significantly and positively influenced buying behaviour. Additionally, it was also seen from the results that in the presence of emotional influence the impact of brand perception became insignificant. \r\nResearch Implications: The study results are beneficial for brands and marketers as use of ambient scent influences buying behaviour with emotional influence having a greater impact.
    Keywords: Scent Marketing; Perception; Emotions; Experience; Behaviour.

  • An Empirical Study on the Relationship among IT Capabilities, Business Process and Firms Performance   Order a copy of this article
    by Kaushik Pandya, Arun Sukumar, Vahid Jafari-Sadeghi, Richard Tomlins 
    Abstract: This study investigates the influencing mechanism between IT capabilities and the firms performance. We believe that business process is the principal factor and suggest that IT capabilities improve business process and subsequently enhance the firms performance. The study of the underlying factors among IT capabilities, business performance, and firms performance is considered rare and although some researchers have introduced conceptual models and empirical tests, they are not able to support the cumulative model. It is found out that IT capabilities have a significant and positive relationship to the firms performance. Besides, business process reengineering, and process efficiency contribute more to this relationship by mediating effect. This study will benefit business researchers, strategic researchers and managers in various industries because this will contribute to a better understanding of IT capabilities, business process, and firms performance to a greater extent and provide fundamentals for strategic decisions in IT investments of a firm.
    Keywords: Information Technology; IT capabilities; Managerial IT capability; Technical IT capability; Business process; Firm’s performance.

    by Shruti Yadav 
    Abstract: In the age of digital transformation, innovation is at its peak. Industries are shifting their ways and workings in accordance to adapt to this flow and gain market share by fully utilising their core competencies. Engagement in continuous redesigning is required for both technology and business artifacts for the organisations who want to improve and build their digital abilities [1] This paper aims to explore the transformation of business models (revenue models) due to digitalisation. It includes the impact of digital disruption and its scale of disruption on the industry, its reach, and richness of experience. We developed an integrated framework by a combination of RPV framework, strategy diamond & business model canvas to study the impact of digitalisation on the revenue streams. Indian market is experiencing changes in different forms and intensities be it a regulatory framework or the work culture. This paper further includes case analysis of the impact of digitalisation on different industries including e-commerce, retail, and banking. Further benefits of the research include the application of the Integrated Framework to study the shift in Revenue due to any major amendment or invention in the industry as pre and post effects.
    Keywords: Business models; digitalisation; digital disruption; RPV framework; Strategic Diamond framework.

  • Social Venture Capital- A New Investment Alternative for Indian Social Entrepreneurs   Order a copy of this article
    by Minnu Pynadath, Sam Thomas 
    Abstract: A bright spark and an innovative idea can bloom into a reality only if the entrepreneur has an assurance that financial trepidation do not weigh him/her down. In India, social venture capital is pulling out all stops to encourage entrepreneurs who pitch in a start-up for a social cause. The popular sources of finance in this milieu are business incubation and venture capital, but, of late, great significance is attached to social venture capital. Given this context, this study attempts to find out the pattern of firms which received funding from social venture capital and their impact on the value of these firms. The empirical results, derived from a data set of 765 funding deals of social venture capital in various sectors for the last 10 years (2009-2018), reveal that some sectors were preferred over other sectors. The results also show that different types of financial instruments were used for funding by the social venture capitalists. In addition, this paper identifies the critical decision criteria of social venture investors and these findings will contribute to the emerging field of social investment.
    Keywords: Social venture capital; Entrepreneurship; Impact investments; Social finance,Sustainability.

  • Digital entrepreneurship intentions: Evidence from Kosovo   Order a copy of this article
    by Veland Ramadani, Fitore Jashari, Shqipe Gërguri-Rashiti, Ramo Palali? 
    Abstract: The current trend of new technologies allows us to witness and experience unprecedented growth in digital entrepreneurship. The current state of the art suggests that digital entrepreneurship can be predicted by digital entrepreneurial intentions, in turn driven by attitudes, and understanding the factors impacting decision-making can therefore be very valuable. While most research has been conducted in post-industrial countries, emerging countries have been neglected. Formerly Ottoman and later a laggard constituent of Yugoslavia, Kosovo is now a nation of high-growth and rapid modernisation, and yet little research has focused on such countries. This paper contributes to this gap in term of knowledge, particularly understanding the factors that impact digital intentions and attitudes, as predictors of digital entrepreneurial activity. Findings reveal that, digital entrepreneurship education and interaction with role models positively impact attitudes toward digital entrepreneurship. Implications are discussed with recommendations.
    Keywords: digital entrepreneurship; entrepreneurial intentions; attitudes; education; Kosovo.

  • Local-Global Design: Entrepreneurial Ecosystem Approach for Digital Gaming Industry   Order a copy of this article
    by Zimu Xu, Arun Sukumar, Vahid Jafari-Sadeghi, Fujia Li, Richard Tomlins 
    Abstract: The notion of the entrepreneurial ecosystem has gained considerable traction in recent years. Ecosystem approach is considered as a useful mechanism in supporting entrepreneurial activities, regional economic development and addressing sustainable development goals. This paper explores the entrepreneurial ecosystem concept and its applicability in the context of the gaming industry. By looking at Brazilian gaming industry, this paper explores the variations in entrepreneurial ecosystems that are favourable for technology-dependent industries such as gaming, especially in developing economies. The paper follows a qualitative approach using document analysis and attempts to develop a Local-Global (LOGO) framework that examines current evidence in the digital gaming ecosystem. Findings of this research suggest that, depending on the ecosystem maturity, components of an ecosystem play either a dominant global role or a weaker local role in supporting entrepreneurial initiatives. When serving a global market, ecosystems change and mature, so do the roles played by their components. The proposed conceptual framework re-visits the entrepreneurial ecosystem approach and its role in the development of the gaming industry. The paper contributes by extending the current theory pertaining to ecosystem approaches and suggests practical routes for ecosystem components to work effectively in scaling from a local to a global market.
    Keywords: Entrepreneurial Ecosystem; Digital Gaming; Business Growth; Brazilian Gaming Industry.

  • Employee Engagement: A study of select service sector organisations using qualitative and quantitative approach   Order a copy of this article
    by Antriksha Negi, Ravinder Pant, Nawal Kishor 
    Abstract: Engagement of employees has become a key construct for both practitioners as well as researchers. This study aims to identify various antecedents of employee engagement and relevance of demographic traits of employees working in service sector organisations on the level of employees engagement. Job characteristics such as feedback, skill variety and autonomy were found to be significantly positively impacting employee engagement. While organisational politics, resource inadequacies, physical demands and work conditions etc were found to be impacting employee engagement negatively. Considering the data gathered from 121 service sector employees. ANOVA results show no significant impact of category of employee and sectors presently working with on employee engagement. But type of family individual has significant impact on employee engagement. Also unmarried employees have higher level of engagement than there married counterparts.
    Keywords: antecedents; ANOVA; demographic traits; employee engagement; independent sample T test; job satisfaction; organisational commitment; service sector; Welch test.
    DOI: 10.1504/IJTTC.2022.10038751
  • Women in the ICT sector in Kosovo - barriers and opportunities   Order a copy of this article
    by Herolinda Murati-Leka, Doruntina Ajvazi, Florijana Syla 
    Abstract: Information and communication technology, as a big discovery, is a tool that has affected the entire society by giving access to huge quantities of information. As a result, the ICT industry is considered an important factor for economic development in the knowledge society. Moreover, ICT has an important impact on gender equality and women empowerment. This paper shows an overview of barriers and opportunities by analyzing the survey that we conducted with 105 Kosovar females respondents from the ICT industry.rnThe findings from the survey show that women in the ICT industry in Kosovo face barriers based on gender discrimination. On the other hand, opportunities that we generated from the survey let to know that ICT can provide the economic and social empowerment of women, and this should be a message for ICT companies, government, and society.rn
    Keywords: career barriers; career opportunities; gender research; ICT; labor market; women participation.

  • Determinants of Technology Transfer Success: Evidence from New Zealand Public Research Organisations   Order a copy of this article
    by Jamie Attenborough, Pierluigi Martino, Cristiano Bellavitis 
    Abstract: Technology transfer from public research organisations is increasingly recognised as a key mechanism to facilitate economic impacts. Given its economic relevance, scholars are increasingly trying to understand technology transfer success and its determinants. However, technology transfer success is not well defined, and the literature on determinants remains fragmented. We investigate the goals and determinants of technology transfer across research institutes and universities within the New Zealand ecosystem from the perspective of senior TT professionals who facilitate processes at the intersection between government, university, and industry sectors. We adopt a qualitative, inductive case approach, using semi-structured interviews to collect data from 11 senior technology transfer professionals across five research institutes and six universities. Our findings indicate that technology transfer success goals and determinants are largely shared across the two types of public research organisations, with some contextual differences emergent. Technology transfer success is defined temporally by short- and long-term goals, with public research organisations emphasising longer-term outcomes over short-term outputs and returns. Determinants for technology transfer success fall under two dimensions: managing internal resources and acquiring external resources, with determinants spanning individual, organisational, and system levels. Finally, we combine the findings to form a model which provides an empirical framework for future studies.
    Keywords: technology transfer; success goals; success determinants; resource-based theory; public research organisations; research institutes; universities.

  • Analysis of Factors Impeding Access to Finance in Internet Enabled Crowdfunding: A Systematic Literature Review   Order a copy of this article
    by Emma Green, Arun Sukumar, Vahid Jafari-Sadeghi, Kaushik Pandya, Sepideh Khavarinezhad 
    Abstract: Internet Enabled Crowdfunding (IECF) is evolving fast to become a global phenomenon and has an increasingly important role in the financing of Entrepreneurs. The debates around problems faced by entrepreneurs in securing funding through IECF is reviewed in this paper. Through a Systematic Literature Review (SLR), the paper explores the themes emerging from the review and discusses the emerging issues that prevent access to funding through crowdfunding platforms. Research suggests a lack of access to funding as being a fundamental problem faced by entrepreneurs, but this paper goes beyond the identification of traditional barriers and focusses on issues that are emerging because of the innovative use of web 2.0. Further, it concludes with practice and policy implications on the emergence of new barriers for entrepreneurs.
    Keywords: Entrepreneurship; Crowdfunding; Funding; Systematic Literature Review; Internet.

  • Macro Level Framework of Information Systems Success and Effectiveness: Measuring IS/IT Project success and Organisational Readiness   Order a copy of this article
    by Yasser Saleh 
    Abstract: The introduction of information systems (IS) and information technology (IT) in the business environment generated the need for a means of measuring the success and effectiveness of these information systems. Different approaches were adopted in an attempt to produce a practical and plausible method of measurement; however, a conclusive method of measurement is yet to be found. In addition, organisations complain of implementing expensive IT/IS projects that ends up in failure due to lack of suitable organisational environments. This paper introduces a conceptual framework of IS success and effectiveness measurement. It also set the ground for a model of organisational readiness in implementing an IS/IT project based on GQM model. The framework introduces IS/IT success and effectiveness measurement on three levels.
    Keywords: Information systems; information technology; IS/IT project; organisational Readiness.

  • Transfer of technology on Tree Rich Biobooster to Irular tribes in forest fringe villages of Coimbatore, Tamil Nadu (India): An alternate source of livelihood support   Order a copy of this article
    by Natchiappan Senthilkumar, Devaraj Suresh Babu, Govindaraj Divya, Ramasamy Sumathi, Kannappan Subramaniam Rathnam 
    Abstract: Developing reasonably priced nutrient-rich organic potting media for healthy seedling production potentially results in reduction of fertilization, irrigation rates and also decrease in nursery costs is a major aspect of the present investigation. It was achieved by the nutrient enrichment techniques adapted and enhanced the nutrients availability of the growing media for improved seed emergence and healthy quality seedlings for out planting. With the promising outcome of the result end up with the development of a product Tree Rich Biobooster-An organic growth promoter a nutrient enriched potting medium made up of an ecofriendly low cost organic materials like coir pith, flower and vegetable wastes which are available in plenty locally as municipal wastes.
    Keywords: Potting mixture; coirpith; waste compost; biobooster; organic growth media.

    by Rupa Rathee, Vandana Sharma 
    Abstract: Abstract: The purpose of this research paper was to examine the impact of workplace spirituality (WPS) on employee engagement (EE) and to know whether WPS and EE are gendered. A quantitative cross-sectional descriptive research design employing a convenience sampling technique was utilised. 115 valid responses were collected from faculty members working in higher educational institutions of Haryana, India, and statistical methods correlation, regression, and t-test were applied. Results indicated partial support for the relationship between WPS and EE. WPS dimensions: meaningful work and inner life significantly influenced EE. The analyses further revealed that there was a significant difference in workplace spirituality among men and women employees of the organisations. Men are found to have a strong effect of WPS on engagement than women. The results of the study have implications for organisations as spirituality impacts engagement for both men and women which can be used as a tool to enhance the engagement in their work.
    Keywords: Keywords: Workplace spirituality; employee engagement; gendered; meaningful work; inner life; conditions for the community; vigour; dedication; absorption; collectivist; India.

  • A Study of Demographics and Investment Preference among Entrepreneurs of Karnataka, India.   Order a copy of this article
    by Pradeep Gupta 
    Abstract: Purpose Almost everyone owns a portfolio of investments. Numerous avenues of investment are available today. The portfolio of an investor is structured based on his investment preferences. Further, investment preference depends on various factors. Hence in this study, an attempt is made to determine the influence of demographic profile of entrepreneurs on investment preference. Design/methodology/approach To achieve the objectives of the study primary data was collected through a structured questionnaire by using a multistage random sampling method. Further, data were analyzed using Independent Samples Test and ANOVA. Findings - The results suggest that the investment preference of the respondents varies significantly based on demographic factors. Research limitations/implications - This research attempts to assess the investment preference of entrepreneurs. However, the choice and preference keep changing, and this response of the selected respondents may change at a different point of time and especially during emergency time. Originality/value The findings of this study can provide valuable inputs to the Asset Management Companies to understand the needs of potential investors and prepare their marketing strategy accordingly.
    Keywords: Investment; Portfolio; Investment avenues; Capital market; Liquidity; Entrepreneur.

Special Issue on: MIC18 Promoting Entrepreneurship and Technological Skills National Needs, Global Trends

  • Economic Benefits of Implementing Cloud in Higher Education Institutions, a reflection   Order a copy of this article
    by Anjum Zameer Bhat, Baldev Singh, Bilal Ahmed Pandow 
    Abstract: Most of the organisations have deployed communication and information systems that provide them seamless connectivity with partners and branches, and control on the resources, resulting in efficiency, easy management, time saving and enhanced productivity. As information and communication systems are becoming part and parcel of organisations without which modern enterprises cannot even think of existence, their reliability, security and cost effectiveness are some major concerns for enterprises to deal with. The adaption of cloud computing had been a revolutionary milestone in this regard. Higher education institutions have also benefited from cloud implementations. The cloud implementations in higher education in Sultanate of Oman although being abysmally low however there is a gradual shift towards cloud hosting and implementation of clouds in higher education institutions. This research is a mere effort to highlight the economic benefits that higher education establishments can achieve by the implementation of cloud computing.
    Keywords: benefits of cloud; cloud computing; cloud advantages; cloud in HEI’s; cloud and higher education; economic benefits.
    DOI: 10.1504/IJTTC.2020.10036847

Special Issue on: VCBMC-2019 Innovation, Technology and Consumer Behaviour

  • Examining the role of celebrity credibility in consumption of organic products in developing nation: A pragmatic evidence from India   Order a copy of this article
    by Omvir Gautam, Pooja Agrawal, Bhuvanesh Sharma 
    Abstract: The present article explores consumer desire for purchasing and consumption of organic products in developing nations like India. The theory of planned behavior (TPB) model has been incorporated with celebrity credibility. This study also includes constructs like celebrity credibility, desire, intentions to purchase a part of TPB elements in measurement model. In this study convenience sampling was employed for 196 consumers, who purchased organic products. Analysis explained that subjective norms, attitude and perceived behavioral control, celebrity credibility had a pivotal impact on users desire to purchase the Organic products. Moreover, frequency of previous purchase behavior and desire of consumers played a meaningful role in influencing on consumers intentions. The study supports the incorporation of celebrity construct as a pivotal factor along with TPB model which further improved suitability of the conceptual model for consumers desires. The limitation of the current study is that only Indian consumers were considered. Moreover, futuristic researchers may incorporate hedonic needs with variable celebrity credibility for buying organic products.
    Keywords: Celebrity credibility; Desire; Intensions; Theory of Planned Behavior; Organic products; India.

Special Issue on: ICITMSD-2019 Sustainability Orientation in Technology Valorisation

  • University Third Mission and Sustainable Development: An Exploration into Indian Academia' Environmental Sustainable Technologies Patenting Activity   Order a copy of this article
    by Lourden Selvamani, Arul PG 
    Abstract: This study examines the universities committed efforts towards sustainable development under university third mission. We provide an exploratory study on innovation output as results of research towards sustainable development; the paper explores 930 Indian higher educational academic institutions' environmentally sound technologies patenting activity and their collaborations for almost past 14 years. Based on the patent application dataset of World Intellectual Property Organisation's Patentscope database and green patent inventory, we identify trends, key players along with dominance area of invention filings and important players in collaborative network structure by using Openrefiine, Microsoft excel, Gephi for visualization and analysis. Our results present the environmentally sound technological patent filling are inferior, although overall filings have grown and only a small group of institutions is active in patent filings. We conclude the third mission's inclusion of research for sustainable developmental is evolving slowly that require more commitments.
    Keywords: network; green technology; collaboration; sustainable crisis; higher education institution; university patenting.

  • Identifying Potential Churners Through Predictive Analysis: Evaluation using Pro-Active-Attrition Management Logistic Regression   Order a copy of this article
    by Neelu Tiwari, Naveen Kumar Singh, Rajni Singh, Rudra Rameshwar 
    Abstract: Telecom industries are sensitive to customer churn prediction management system, which is popularly known as predictive analytics. Digital network and linked IT having severs that need customer churn prediction models. It is a great challenge for them to deal with a massive amount of data generated across fields. This research is a comprehensive study to develop a customer churn prediction model by identifying potential churners using predictive analytics, concerning critical evaluation through pro-active-attrition management logistic regression. Such model and research work can help to identify customers, that are more likely to churn, save from fraudulent activities, inactive, or non-payment subscribers. The dataset is a scaled-down version of the full database generously donated by an anonymous wireless telephone company. There are 71,047 customers in the database, and 75 potential predictors (total 78 variables) that combine the calibration and validation. Results show that the reason behind the customer churn is customer attrition.
    Keywords: churn analysis; dataset; telecommunications; churn prediction model; logistic regression.
    DOI: 10.1504/IJTTC.2020.10038214

Special Issue on: Leadership in the 21st Century and Performance Agility in Organisations Knowledge, Effectuation and Innovation

  • Pooled Ordinary Least- Square, Fixed Effects and Random Effects Modeling in a Panel Data Regression Analysis; A Consideration of International Commodity Price and Economic Growth Indicators in Thirty-five Sub- Saharan Africa Countries.   Order a copy of this article
    by Ebrima K. Ceesay., Yahaya M. Moussa 
    Abstract: This study looks at the experience the Sub-Sahara African countries are facing in term of commodity price fluctuation in different corners of the countries such as in the market places, retail shops, whole sales shops, street selling, at the gardening etc. The main purpose of this study is to examine the impacts of commodity prices volatility on the economic growth of 35 countries in Sub-Saharan Africa from 2000-2018.The results will help us to identify the determinants of commodity price crises in Sub-Saharan Africans economics both past, current and at the futures. The results generated by using panel data models are all statistically significant at 1% level of alpha and the coefficients of the variables fluctuated. Indicated the results are inconclusive that commodity prices fluctuation affects positive the growth of the economic as at now and affects negative the growth of the economic at the previous and is expected to affect negative the growth of the economics in the future, unless policy intervention takes place.
    Keywords: Sub-Saharan Africa; Commodity price; Economic growth; Price Volatility; Panel data models; Policy intervention.

  • The role of Policy for a more sustainable path: Economic Effects of Sustainability Indicators   Order a copy of this article
    by Fabrizia Manzo 
    Abstract: The main aim of this paper is to focus the attention on the state of the art of the so-called Sustainability Indicators, i.e. that group of data, statistic values and guidelines useful to the qualitative or quantitative evaluation of environmental, social and economical conditions of a system under examination. In particular, we will try to establish the links between the effective application of these indicators in the modern society and the role of Policy in the development and assessment of laws to actualize the effective application. The approach used for the development of this subject will be mainly a literature analysis, because we will show the historical development of the most important theories on the Sustainability Indicators developed during the last decades. The structure of the paper has been made in three steps. In the first part, we start from the concept of sustainable development, which is considered as the target to which every government aims to accomplish. In a second moment, we explain the main aspects of the most important sustainability indicators developed during the last years. Finally, we tackle the limits of the actual application of the sustainability indicators and the implication of policy in this application, both at local and international levels.
    Keywords: Sustainable development; sustainability indicators; governance.

  • Assessing student experience of online learning during COVID-19 crisis and identifying the factors for effective online learning environment.   Order a copy of this article
    by Meenakshi Sharma 
    Abstract: To enhance good experience of students it becomes important to understand the students perception of online teaching and learning. The outbreak of COVID?19 was unexpected and it forced Universities to launch live online programs. MOOCS and various other platforms has enhanced the student experience which is more involving, flexible, cost and time saving. This study aims to assess the students experience in online learning, and identify the components and activities they expect in an online learning environment. The study identifies critical success factors of effective online environment to find their priorities for success in online learning. Data from 500 students were collected from different courses taught online during COVID-19 crisis of various universities of higher education in India. The study is descriptive in nature. The results of the study would improve the online learning environment, help the higher education institutions develop quality online learning content and effective delivery which is more engaging and benefit the society at large after the transformation Pandemic of COVID-19.
    Keywords: Online learning; COVID-19; MOOCs; technology; effective and ineffective delivery of learning resources.

  • Servant leadership and Ambidexterity: The Mediating Role of Talent Management in Pharmaceutical Companies at Egypt   Order a copy of this article
    by Mohamed Elsotouhy, Tamer Ashry, Nada Khalifa, Hamida Al-Najjar 
    Abstract: The essential target of this study is to examine the effect of both servant leadership and talent management on organizational ambidexterity in pharmaceutical industries in Egypt. To test these impacts, a highly structured questionnaire has been developed and circulated among 294 chemists and pharmacists in six organizations following the public area. The questionnaire was completed by 262 people, with an 89 per cent response rate. In view of the Statistical Package for the Social Sciences (SPSS) and Amos, the outcomes showed that servant leadership has a significant positive effect on both talent management and organizational ambidexterity. Furthermore, the results showed that there was a significant positive effect of talent management on ambidexterity, and affirmed also the mediating vital role of talent management in the relationship. Important implications have been founded and discussed for both researchers and practitioners.
    Keywords: Servant leadership; talent; talent management; Ambidexterity; exploration; exploitation; Egypt.

  • Ownership structure management and its effect on dividend policy in the Tunisian Stock Exchange Enterprises: Empirical Study   Order a copy of this article
    by Ibtissem Missaoui 
    Abstract: The paper has for aim to assess the relationship between ownership structures on dividend payouts ratio in the context of the Tunisian Stock Exchange Firms. The method used LRM Linear regression method with panel data analysis to study this causality sample comprises 30 Tunisian listed companies. The findings show a positive impact of the ownership structure on the level of dividends. Also, the regression results find non-significant influence causality of CEO duality level on the stockholder dividend payouts. The limited of this empirical study concerns the small size of the sample in the period of 12 years from 2008. The future researches will take part more financial companies in order to generalize the results founded. The original value and implication of this empirical research can interest more the scholar researchers in economic and finance corporate governance, the policymakers, foreign investors, and financial directors.
    Keywords: Ownership structure; Dividend; corporate governance; panel data analysis; Tunisian Stock Exchange Entreprises.

  • Effectuation: Exploring A moderating Role Between Leadership And Management Innovation   Order a copy of this article
    by RANA Ezzeddine Jisr, Bassem E. Maamari, Mohsen Brahmi, Cynthia Jabbour 
    Abstract: The competitive business environment today is constantly calling firms to innovate for sustainability. This need reforming the way they operate, manage and develop themselves. Nevertheless, flexible firms can easily understand and adapt to the drivers of innovation to reach a higher rate of sustained success. The aim of this study is to identify the role of leadership with its two types: transformational and transactional as an aid to manage innovation and identify effectuation as a moderator to this relationship. Furthermore, the aim of the current study is to find out whether effectuation can enhance the potential moderating role between transformational and transactional leadership with management innovation and thus can be considered a development to the theory of effectuation. The data is collected from 314 complete and usable survey in the service industry and analysed for CFA correlations and SEM. The results reveal that transformational leadership is positively correlated to transactional leadership, effectuation, and management innovation.
    Keywords: effectuation; leadership; management innovation.
    DOI: 10.1504/IJTTC.2020.10038789

Special Issue on: ICBM-2019 Disruptions in Business - Embracing the Age of Digitalisation

    by Dhanraj Sharma, Ruchita Verma, Shiney Sam 
    Abstract: Financial innovations are taking place around the world in the form of widespread storms and one of such major innovations is cryptocurrency, introduced in 2008. It has the properties of both a currency (medium of exchange) and an asset (store value). Hence it can be used as a payment method as well as portfolio investment option. Seeking the importance of cryptocurrency, the present study aims to explore its adoption worldwide. Based upon the use of secondary data, Google Trend time series, Google Trend country interest points, Bitcoin nodes network and software download trend of the countries are taken as proxies for analysing the awareness and adoption of cryptocurrency around the world. The result of the study provides that the cryptocurrency market is highly searched and adopted in developed countries than in developing countries. Some countries have restricted or put an implicit restriction on the use of cryptocurrency, but on the other hand, many tech-savvy countries such as the USA, Canada, Ukraine, European Union have welcomed this new technology with open arms.
    Keywords: cryptocurrency; adoption rate; Google Trend; time series.
    DOI: 10.1504/IJTTC.2021.10034143
  • Factors Influencing Adoption Intention of Indian Consumers for Mobile Payment Services   Order a copy of this article
    by Khushbu Madan, Rajan Yadav 
    Abstract: The objective of this paper is to identify important factors and analyse their effect on the consumers intention to adopt mobile payment services in the context of a developing country such as India. For the purpose of this study, 208 mobile phone users were surveyed, and a framework consisting of eight independent and one dependent factor was proposed. The data collected was analysed using binary logistics regression technique in IBM SPSS. The independent factors were able to explain a 55.3% variation in the adoption intention of the respondents. All proposed factors were found to be significantly affecting the adoption of mobile payment services except for effort expectancy, price value and perceived regulatory support. The findings of this paper are useful for the value-chain partners in the mobile payment domain such as smart-phones manufacturers, service providers, mobile app writers and institutions involved in facilitation and regulation of such services for developing a suitable strategic framework to encourage its adoption.
    Keywords: mobile payments; binary logistics; promotional benefits; technology adoption; perceived regulatory support; PRS; perceived risk; India.
    DOI: 10.1504/IJTTC.2021.10036971
  • A Data Driven Approach to Curriculum Development for Responsible Management Education   Order a copy of this article
    by Ashpreet Dhillon 
    Abstract: Education evolves with the changes in technological innovations. This paper aims to explore a model for curriculum development at higher education level. A curriculum which evolves dynamically taking inputs from the external environment is essential as the innovation and disruption cycles tend to get shorter and the global skills gap tends to get larger. A data driven approach is suggested to develop an evolving curriculum aligned to the global trend of making management educational courses more responsible towards sustainability development. The United Nations Global Indicator framework for Sustainable Development Goals (SDGs) is used to form a dictionary of sustainability related concepts and keywords using content analysis. This dictionary is then used as the data driven mechanism to evaluate the current sustainability orientation of a curriculum and identify the missing keyword and concept in the curriculum.
    Keywords: Curriculum Development; Management Education; Sustainable Development Goals; Data Driven; Higher Education.

  • A systematic review of sports analytics   Order a copy of this article
    by Rakshit Bhatnagar, Mridul Babbar 
    Abstract: The interest from both academics and practitioners in the application of big data analytics (BDA) in sports has been rapidly growing which has resulted in the increasing need to research, develop and explore new techniques. This review proposed a framework that provides a full picture of current literature on where and how Analytics has been applied within the sports industry. We will try to present an overview of major analytical tools and technologies creating value in the sports industry, with the major focus on soccer, basketball, and cricket. Unlike other sports, cricket is yet to see more researches from a perspective of sports analytics. The researches reviewed in this paper employs various techniques to measure and improve players performance such as developing a players ranking model, visual analysis to identify movement patterns and study numerical metrics during important events of the game. The present paper discusses how big data and modern Business Intelligence tools & technologies may help to address the big data issues and aid in developing a theoretical model for tactical decision making in team sports. Use of Business Intelligence and Analytics (BI&A) in competitive sports is still emerging, we identify a set of avenues for future research that will stimulate further development in sports analytics.
    Keywords: Sports; Analytics; Business Intelligence; Big data; Predictive Analytics.

Special Issue on: BAVT-2019 Commercial Applications of Technology

  • Potential factors influencing Sports Fan Team Identification   Order a copy of this article
    by Avtar Singh, Rahul Sharma 
    Abstract: The birth and growth of many different sports leagues in the past decade had been witnessed by people in India. The sports sector in the country is one of the emerging sector and is continuously experiencing a number of developments. The increasing sports leagues popularity and organizing different sports at regular intervals deliver abundant opportunities in business for corporates. The purpose of this study is to identify factors motivating people to associate themselves with any sports league/leagues. The present study is quantitative in nature and the results of this study bring several different factors that would help the marketers to strategize and become more audience-specific in their marketing activities.
    Keywords: Sports League; Factors; Fans; Identification; Sports Teams/Team.

Special Issue on: Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions Opportunities and Challenges

  • Investigating Shopper Motivations for Purchasing on Instagram   Order a copy of this article
    by Courtney Chrimes, Rosy Boardman 
    Abstract: This article investigates shopper motivations and subsequent electronic word-of-mouth (eWoM) intentions when purchasing fashion items via Instagram. A quantitative survey was distributed via social media channels and collected 205 valid respondents from females aged 18-43. Numerous preliminary analyses were conducted before undertaking Structural Equation Modelling (SEM) to test the hypothesised model. The study found that both hedonic (i.e. latest trends) and utilitarian (convenience and information availability) motivations positively affected consumers intention to search for fashion products on Instagram. However, cost (utilitarian) and authority (hedonic) were found to have no effect on consumers search intentions. The findings further suggest that there is a significant link between searching for fashion items on Instagram and purchase intentions and that users who search for fashion items on Instagram are also prone to undertaking eWoM by sharing fashion products with their friends and commenting on product posts.
    Keywords: Shopper Motivations; Social Media; Social Commerce; S-commerce; Instagram; Fashion; word-of-mouth; eWoM; user-generated content; purchase intention; Hedonic; Utilitarian; consumer behaviour; Social shopping; Structural Equation Modelling.

  • Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities   Order a copy of this article
    by Myriam Caratù, Daniella Ryding, Erqi Li, Gianpaolo Vignali 
    Abstract: This study contributes towards the online value co-creation debate, by examining key theories within the relationship marketing literature for building online brand communities in a fashion context (Chae & Ko, 2016; Vargo & Lusch, 2004;
    Keywords: Luxury Fashion; Millennials; Online Brand Community; Relationship Quality; Social Media; Value Co-creation.

Special Issue on: CAREMS 2019 Applied Research in Engineering, Technology and Management

  • Customer Service Orientation has an impact on Organizational Effectiveness in IT and ITES industries   Order a copy of this article
    by Anni Arnav, Revathy Shivashankaran 
    Abstract: All businesses are customer-driven and market-driven. In this dynamic work scenario, customer-centric approach is very vital for any business model. A business which ignores the customers request and managers who fail to hear from the customers will be ultimate losers. In this research work, the researcher has developed a model for customer service and proved that all the dimensions of customer service orientation are having an impact on organisational success. Customer problems are the opportunities for any sector, especially for IT and ITES industry. Bringing new solutions to meet customers demand is the major role of any IT or IT enabled service-oriented company network/data security, innovation, issues related to data backups and vulnerability. These problems can be solved through a dedicated technical team which should focus on customer requirements and complaints. In this research work conducted in selected IT and ITES companies of Bengaluru City, the researcher has framed eight dimensions namely attention, coaching, judgement, technical expertise, diversity, team work, communication skills and creativity. All these dimensions are employee-oriented skillset which is directly linked with the overall success of the organisation.
    Keywords: customer-driven organisation; creativity; IT/ITES employees; CRM.
    DOI: 10.1504/IJTTC.2021.10036705