Forthcoming articles

International Journal of Technology Transfer and Commercialisation

International Journal of Technology Transfer and Commercialisation (IJTTC)

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International Journal of Technology Transfer and Commercialisation (37 papers in press)

Special Issue on: Leadership in the 21st Century and Performance Agility in Organisations Knowledge, Effectuation and Innovation

  • Effectuation: Exploring A moderating Role Between Leadership And Management Innovation
    by RANA Ezzeddine Jisr 
    Abstract: The competitive business environment today is constantly calling firms to innovate for sustainability. This needs reforming the way they operate, manage and develop themselves. Nevertheless, flexible firms can easily understand and adapt to the drivers of innovation to reach a higher rate of sustained success. The aim of this study is to identify the role of leadership with its two types: transformational and transactional as an aid to manage innovation and identify effectuation as a moderator to this relationship. Furthermore, the aim of the current study is to find out whether effectuation can enhance the potential moderating role between transformational and transactional leadership with management innovation and thus can be considered a development to the theory of effectuation. The data is collected from 314 complete and usable survey in the service industry and analyzed for CFA correlations and SEM. The results reveal that transformational leadership is positively correlated to transactional leadership, effectuation, and management innovation.
    Keywords: Effectuation,Leadership,and Innovation Management.

Regular Issues

  • Customer Service Orientation has an impact on Organizational Effectiveness in IT and ITES industries   Order a copy of this article
    by Anni Arnav, Revathy Shivashankaran 
    Abstract: All businesses are customer-driven and market-driven. In this dynamic work scenario, customer-centric approach is very vital for any business model. A business which ignores the customers request and managers who fail to hear from the customers will be ultimate losers. In this research work, the researcher has developed a model for Customer Service and proved that all the dimensions of Customer Service Orientation are having an impact on Organizational success. Customer problems are the opportunities for any sector, especially for IT and ITES industry. Bringing new solutions to meet customers demand is the major role of any IT or IT Enabled Service-oriented company Network/Data security, Innovation, Issues related to Data backups and Vulnerability. These problems can be solved through a dedicated technical team which should focus on customer requirements and complaints. In this research work conducted in selected IT and ITES companies of Bengaluru City, the researcher has framed 8 dimensions namely Attention, Coaching, Judgement, Technical Expertise, Diversity, Team Work, Communication Skills and Creativity. All these dimensions are employee-oriented skillset which is directly linked with the overall success of the organization.
    Keywords: CRM; Customer service; Customer orientation; Creativity; IT/ITES employees.

  • Influence of Entrepreneurial Characteristics towards the Growth of Startups   Order a copy of this article
    by Anitha NALLASIVAM, Sathish Pachiyappan, Janani Ravinagarajan 
    Abstract: India has the second largest startup ecosystem in the world and the growth rate is 10-12 percent has 20000 startups and on an average 3-4 startups born every day. The factors that make India appealing are cost of doing business, proximity and size of the domestic market. 55 percent of the college graduates prefer working in startups over corporates (Startup India, 2019). Bangalore, Mumbai and NCR top startup destinations with over 65 percent of the total Indian startups. Bangalore has also been listed within the worlds 20 leading startup cities in the 2015 (Startup Genome Project ranking). When talking about the growth of startup success the other end question is what factors influences and trigger the entrepreneurial success. Prevailing Entrepreneurial eco system is motivating to end up with startups or a personality trait of entrepreneur is the reason for entrepreneurial success. Extensive literature since 2000 highlights much about the personality traits. Hence, this study focus on the baseline personality traits like self-efficacy, innovativeness, locus of control, risk attitude and the need for achievement and also analyze to what extent each characteristic is contributing towards entry into entrepreneurship, performance outcomes. The data were obtained from 98 startups which includes business startups, technology based startups, social startups lifestyle startups, small and medium scale startups in Bangalore city by using survey based method. The study has taken necessary analysis to meet the objectives.
    Keywords: Entrepreneur; startup; personality traits; self-efficacy; innovativeness; locus of control; need for achievement risk attitudes; success; goals; demographics; skills.

  • Assessing intervention of satisfaction and switching costs in perceived service quality customer loyalty link   Order a copy of this article
    by Anicar D Manavi, Malini D H 
    Abstract: The purpose of this research is twofold. First, it aims to recognize perceived service quality measuring items aligned with Express Delivery Services (EDS) in a Business-to-Business (B2B) context. Second, to develop a conceptual framework by linking customer perceived service quality, satisfaction, switching costs (procedural and relational) and loyalty based on relationship marketing theory, prospect theory and standard learning hierarchy attitude theory. It is hypothesised that customer satisfaction and switching costs mediate service quality and customer loyalty link simultaneously. The hypotheses are tested from the data collected from corporate customers of EDS. Then perceived EDS-Quality is classified into two dimensions EDS Technical Quality (EDS-TQ) and EDS Functional Quality (EDS-FQ). EDS-FQ comprises of three sub-dimensions namely staff expertise quality, custom-make quality and problem-solving quality. The results confirm the mediating role of customer satisfaction and procedural switching costs; however, the mediation role of relational switching costs is not supported. Practical implications and limitations of this study are discussed along with the scope for future research.
    Keywords: Business-to-Business; B2B; customer loyalty; customer satisfaction; express delivery services; EDS; courier service; service quality; switching costs; relationship marketing; prospect theory; PROCESS Macro.

  • TTO configuration and tasks in Europe, a geographical perspective   Order a copy of this article
    by Jasmine Meysman, Sven H. De Cleyn, Johan Braet 
    Abstract: To improve the EUs competitive position in the world economy, it is focusing on technology transfer and innovation. Based on its own reporting, however, it becomes clear that not all regions are currently as innovative as the EU would like them to be. With this is mind, this study aims at finding out the differences in technology transfer office affiliations and operations from a geographical perspective. We studied 51 TTOs from 20 countries and divided them into 5 geographical regions of the European continent. TTO affiliation, organisational structure, responsibilities and tasks were studied, in order to find out if regional differences were present. We were able to identify certain trends in TTO affiliation and organisational structure, and found out that TTO responsibilities and tasks do differ from region to region.
    Keywords: technology transfer; TTO affiliation; TTO tasks; TTO configuration; Spin-off creation; patenting; licensing; geographical differences; European technology transfer.

    by Yucheng Liu 
    Abstract: The National Science Foundation (NSF) Innovation Corps (I-Corps) Teams program was designed to provide learning environments and entrepreneurship training for graduate students and researchers to translate and commercialize their fundamental research results through customer discovery and starting new companies. A Mississippi State University (MSU) team participated in this program with their preliminary design of metal-based arch wedge supports (AWS) produced using additive manufacturing (AM) methods and the results obtained from the teams NSF I-Corps Site program. During the seven-week I-Corps program, 102 interviews were conducted and the team gained a deep understanding of customers, partners, and markets. Based on the intensive interviews with potential customers and partners, the team has formed a business canvas model and decided to pursue the commercialization of applying AM methods to produce custom and semi-customized foot orthotics with high durability at low cost. A PhD student, who is also the entrepreneur lead of this team, has gained substantial entrepreneurship skills through the I-Corps training program.
    Keywords: I-Corps program; metal-based foot orthotics; arch wedge support; additive manufacturing; engineering entrepreneurship.

  • Social Media and Luxury Brand: What Luxury Watch Brands Need to Know When On Instagram   Order a copy of this article
    by Armansyah Adhityo Pramono, Fitri Aprilianty 
    Abstract: The relationship between social media and luxury brands was started with hesitations due to different characteristics. Nevertheless, the huge opportunities brought by social media are something to be considered. It enables luxury brands to interact wider without time and distance barrier while the best platform for engagement is Instagram. Consequently, many luxury brands are trying to have their own Instagram accounts. However, there are no sufficient literatures that have discussed how things work specifically among the luxury watch brands. This research intends to find out how luxury watch brands should use Instagram and its effect on customer relationship and purchase intention. Researcher explores luxury watch brands social media attributes (entertainment, customization, interaction, word of mouth, and trend) and values (functional, hedonic, symbolic, financial, and relational) adopted from related journals. Then, this research will use PLS-SEM analysis to evaluate the relationship. Content analysis towards Instagrams practice of five luxury watch brands will also be conducted to gain insights for suggesting recommendation. Result indicates that there is a positive relationship between social media marketing, customer relationship, and purchase intention. Also, symbolic and hedonic value appear as the most engaging contents while relational shows potential though it has not been implemented frequently.rn
    Keywords: Social media; Instagram; Luxury watch brand; Customer relationship; Purchase intention; Content analysis; PLS-SEM.

  • Leveraging an innovation ecosystem for public value (co)-creation: A case study in UAE   Order a copy of this article
    by Sanjai K. Parahoo, Madhavi Ayyagari, Ahmed Abdul Hakim, Ardhendu Shekhar Singh 
    Abstract: The study adopted a case study methodology and used the service ecosystem lens to investigate how a public institution successfully supported interactions with its customers and partners to enable innovation and value co-creation. Data from secondary sources and two independent audit survey reports was examined. This analysis was complemented with in-depth interviews of employees at Dubai Corporation for Ambulance Services (DCAS), external experts and stakeholders. The findings demonstrated how DCAS created a conducive innovation ecosystem whereby, supported by technology and organizational factors, a wide array of actors worked collaboratively and synergistically to successfully co-create value with patients. The case study provides useful insights to public sector managers in implementation of an innovation ecosystem to help citizens and patients benefit from service excellence.
    Keywords: Innovation; service-dominant logic; value co-creation; public value; innovation eco-system; ambulance service; Dubai; UAE.

  • Informative knowledge and challenges of home quarantine during COVID-19 in Bangladesh   Order a copy of this article
    by Md. Saidur Rahaman, Md. Mizanur Rahman, Iqbal Hossain Moral 
    Abstract: The fundamental objective of this paper is to identify the informative knowledge and challenges of Home Quarantine (HQ) during Coronavirus Disease (COVID-19) in Bangladesh. To test the effect of informative knowledge on the challenges of HQ is also considered in this study. A highly structured questionnaire has been prepared using Google form and sent to the University students through several social media such as Email, WhatsApp and Facebook. A total of 246 students successfully completed the questionnaire. Statistical Package for the Social Sciences (SPSS-22 Version) was applied to complete the data analysis procedures. The major findings showed that though 75% University students of Bangladesh have a good knowledge about HQ during COVID-19 and based on their perceptions, in Bangladesh, there are some major challenges (lack of basic supports from government, lack of medical and financial supports) of home quarantine during the period of COVID-19. In addition, the informative knowledge has significant effect on challenges of HQ. The policy making authorities of Bangladesh will get an opportunity to know the scenario of peoples knowledge about HQ and its challenges, and they can also take some necessary measures (based on our recommendations) to overcome from these challenges and the same for future. As only the University students perception has been taken to conduct this research which makes the difficulties to generalise the findings of this research. Thus, in future, it is suggested to cover the more respondents from the different sectors.
    Keywords: Bangladesh; COVID-19; Challenge; Home Quarantine; Informative Knowledge.

  • Mediation using CB-SEM: A practical guideline   Order a copy of this article
    by Md. Mizanur Rahman, Noor Azman Ali, Amer Hamzah Jantan, Adedeji Babatunji Samuel, Md. Saidur Rahaman 
    Abstract: This research paper has tried to attend to the thought-provoking issues about Mediation Analysis (MA) using Covariance-based Structural Equation Modelling (CB-SEM) with setting an example that is Work Family Balance (WFB) may mediate (full, partial or no) the relationship between Work-Family Conflict (W to FC and F to WC) and Job Satisfaction (JS) . Notably, the emphasis is on four critical burning aspects regarding current literature on MA with the necessary commands and interpretations. Based on informed decisions, updating of knowledge from the present citations included will provide benefits of carrying out a proper study by researchers. Consciousness concerning the challenges and uses of the CB-SEM as an analytical tool for MA in the social and behavioural sciences and its significance at later time is for better appreciation of the technique. Besides the rationalisation as a method for analysing research data, the study introduced practical examples to enhance the application of the method further.
    Keywords: CB-SEM; Mediation; Social science; Work-family conflict and Work family balance.

  • Technology absorption capacity and firm growth in Africa   Order a copy of this article
    by Victor Yawo Atiase, Dennis Yao Dzansi, Johnson Kwesi Ameh 
    Abstract: Technology absorption has become an important driving force for firm competition, strategy and survival. Consequently, the capacity of African firms to absorb the right technology has dominated the contemporary discourse on the performance of African firms. Drawing on the Resource-Based View (RBV) theory, we investigated the impact of three critical resources namely human capital development, access to credit, and access to electricity on the technology absorption capacity of African firms. Employing a quantitative strategy based on ordinary least squares regression, data for our empirical inquiry comes from three main sources. Technology absorption and human capital index being an outcome and explanatory variable respectively, are sourced from the Global Entrepreneurship Index (2017) for 40 African countries. Two other explanatory variables namely access to electricity and access to credit is also sourced from the World Bank s Doing Business Report for 40 African countries (World Bank, 2017). Our data evidence suggests that technology absorption in practice has the potential to increase performance. Nevertheless, a broad access to credit, electricity, and effective human capital development, we argue, accounts for the differential performance of African firms in developing technology absorption capacity. Whiles education quality in promoting technology absorption in Africa is essential, governance structures do not seem to support the same. We conclude by delineating some relevant implications of our study for policy and practice of technology absorption in Africa.
    Keywords: Africa; Credit; Electricity; Quantitative approach; Technological absorption.

  • Information Technology Based Innovative Teaching Methods and Entrepreneurship Education: A literature perspective   Order a copy of this article
    by Md. Saidur Rahaman, Md. Mizanur Rahman 
    Abstract: The main objective of this paper is to provide the literature support for implementing innovative teaching methods with the help of Information Technology (IT) in Entrepreneurship Education (EE). A semi-systematic analysis of literature review has been used for this study from previous studies related to the entrepreneurship teaching methods. Different opinions, views and framework of entrepreneurship education and teaching methods have been found from many works. Usage of IT in innovative teaching methods enhances the quality of entrepreneurship education. However, the study specifically finds some methods (Team-Based or Group Project, Problem Based Learning, Project-Based Learning, Business Plan Development, Entrepreneurship survey, Presentations, Simulation, Incubation and other) with the help of IT are the most popular in the methods for entrepreneurship education around the world. Moreover, states of the art, innovative teaching methods and use of IT are becoming more user-friendly than conventional teaching methods. This Study will, specifically, contribute to the teachers, students and institutions to understand the entrepreneurship education and problems of designing curriculum. The major limitations of the study are the inclusion of only theoretical and empirical study and not using meta-analysis. More study needs to explore the areas to clarify and proper utilization of IT in innovative teaching methods for entrepreneurship education and make the systems effective and efficient.
    Keywords: Education; Entrepreneurship; IT; Methods; Teaching; Student.

  • Pleasant Aromatic Experiences through use of Scent Marketing   Order a copy of this article
    by Rupa Rathee, Pallavi Rajain 
    Abstract: Purpose: The sense of smell is vital to all organisms including human beings. It not only helps to perceive various objects but it helps in developing strong memories or emotions towards them. In the area of marketing sense of smell plays an important role, especially ambient scent. Therefore, marketers and researchers have been trying to understand how it influences brand recognition, emotions and behaviour in a retail environment as it will ultimately lead to purchase. The present study deals with the use of ambient scent in influencing customer behaviour.\r\nDesign: A sample of 312 customers was taken from NCR using non-probability sampling. The data was collected through a structured questionnaire. Various techniques like factor analysis, correlation and regression were applied for analysis using SPSS version 25. \r\nMajor Findings: On analysing it was found that the three factors brand perception, emotions and behaviour were significantly correlated. It was also found that brand perception and emotions developed due to use of scent marketing significantly and positively influenced buying behaviour. Additionally, it was also seen from the results that in the presence of emotional influence the impact of brand perception became insignificant. \r\nResearch Implications: The study results are beneficial for brands and marketers as use of ambient scent influences buying behaviour with emotional influence having a greater impact.
    Keywords: Scent Marketing; Perception; Emotions; Experience; Behaviour.

  • An Empirical Study on the Relationship among IT Capabilities, Business Process and Firms Performance   Order a copy of this article
    by Kaushik Pandya, Arun Sukumar, Vahid Jafari-Sadeghi, Richard Tomlins 
    Abstract: This study investigates the influencing mechanism between IT capabilities and the firms performance. We believe that business process is the principal factor and suggest that IT capabilities improve business process and subsequently enhance the firms performance. The study of the underlying factors among IT capabilities, business performance, and firms performance is considered rare and although some researchers have introduced conceptual models and empirical tests, they are not able to support the cumulative model. It is found out that IT capabilities have a significant and positive relationship to the firms performance. Besides, business process reengineering, and process efficiency contribute more to this relationship by mediating effect. This study will benefit business researchers, strategic researchers and managers in various industries because this will contribute to a better understanding of IT capabilities, business process, and firms performance to a greater extent and provide fundamentals for strategic decisions in IT investments of a firm.
    Keywords: Information Technology; IT capabilities; Managerial IT capability; Technical IT capability; Business process; Firm’s performance.

    by Shruti Yadav 
    Abstract: In the age of digital transformation, innovation is at its peak. Industries are shifting their ways and workings in accordance to adapt to this flow and gain market share by fully utilising their core competencies. Engagement in continuous redesigning is required for both technology and business artifacts for the organisations who want to improve and build their digital abilities [1] This paper aims to explore the transformation of business models (revenue models) due to digitalisation. It includes the impact of digital disruption and its scale of disruption on the industry, its reach, and richness of experience. We developed an integrated framework by a combination of RPV framework, strategy diamond & business model canvas to study the impact of digitalisation on the revenue streams. Indian market is experiencing changes in different forms and intensities be it a regulatory framework or the work culture. This paper further includes case analysis of the impact of digitalisation on different industries including e-commerce, retail, and banking. Further benefits of the research include the application of the Integrated Framework to study the shift in Revenue due to any major amendment or invention in the industry as pre and post effects.
    Keywords: Business models; digitalisation; digital disruption; RPV framework; Strategic Diamond framework.

  • Social Venture Capital- A New Investment Alternative for Indian Social Entrepreneurs   Order a copy of this article
    by Minnu Pynadath, Sam Thomas 
    Abstract: A bright spark and an innovative idea can bloom into a reality only if the entrepreneur has an assurance that financial trepidation do not weigh him/her down. In India, social venture capital is pulling out all stops to encourage entrepreneurs who pitch in a start-up for a social cause. The popular sources of finance in this milieu are business incubation and venture capital, but, of late, great significance is attached to social venture capital. Given this context, this study attempts to find out the pattern of firms which received funding from social venture capital and their impact on the value of these firms. The empirical results, derived from a data set of 765 funding deals of social venture capital in various sectors for the last 10 years (2009-2018), reveal that some sectors were preferred over other sectors. The results also show that different types of financial instruments were used for funding by the social venture capitalists. In addition, this paper identifies the critical decision criteria of social venture investors and these findings will contribute to the emerging field of social investment.
    Keywords: Social venture capital; Entrepreneurship; Impact investments; Social finance,Sustainability.

  • Digital entrepreneurship intentions: Evidence from Kosovo   Order a copy of this article
    by Veland Ramadani, Fitore Jashari, Shqipe Gërguri-Rashiti, Ramo Palali? 
    Abstract: The current trend of new technologies allows us to witness and experience unprecedented growth in digital entrepreneurship. The current state of the art suggests that digital entrepreneurship can be predicted by digital entrepreneurial intentions, in turn driven by attitudes, and understanding the factors impacting decision-making can therefore be very valuable. While most research has been conducted in post-industrial countries, emerging countries have been neglected. Formerly Ottoman and later a laggard constituent of Yugoslavia, Kosovo is now a nation of high-growth and rapid modernisation, and yet little research has focused on such countries. This paper contributes to this gap in term of knowledge, particularly understanding the factors that impact digital intentions and attitudes, as predictors of digital entrepreneurial activity. Findings reveal that, digital entrepreneurship education and interaction with role models positively impact attitudes toward digital entrepreneurship. Implications are discussed with recommendations.
    Keywords: digital entrepreneurship; entrepreneurial intentions; attitudes; education; Kosovo.

  • Local-Global Design: Entrepreneurial Ecosystem Approach for Digital Gaming Industry   Order a copy of this article
    by Zimu Xu, Arun Sukumar, Vahid Jafari-Sadeghi, Fujia Li, Richard Tomlins 
    Abstract: The notion of the entrepreneurial ecosystem has gained considerable traction in recent years. Ecosystem approach is considered as a useful mechanism in supporting entrepreneurial activities, regional economic development and addressing sustainable development goals. This paper explores the entrepreneurial ecosystem concept and its applicability in the context of the gaming industry. By looking at Brazilian gaming industry, this paper explores the variations in entrepreneurial ecosystems that are favourable for technology-dependent industries such as gaming, especially in developing economies. The paper follows a qualitative approach using document analysis and attempts to develop a Local-Global (LOGO) framework that examines current evidence in the digital gaming ecosystem. Findings of this research suggest that, depending on the ecosystem maturity, components of an ecosystem play either a dominant global role or a weaker local role in supporting entrepreneurial initiatives. When serving a global market, ecosystems change and mature, so do the roles played by their components. The proposed conceptual framework re-visits the entrepreneurial ecosystem approach and its role in the development of the gaming industry. The paper contributes by extending the current theory pertaining to ecosystem approaches and suggests practical routes for ecosystem components to work effectively in scaling from a local to a global market.
    Keywords: Entrepreneurial Ecosystem; Digital Gaming; Business Growth; Brazilian Gaming Industry.

  • Employee Engagement: A study of select service sector organisations using qualitative and quantitative approach   Order a copy of this article
    by Antriksha Negi, Ravinder Pant, Nawal Kishor 
    Abstract: Engagement of employees has become a key construct for both practitioners as well as researchers. This study aims to identify various antecedents of employee engagement and relevance of demographic traits of employees working in service sector organisations on the level of employees engagement. Job characteristics such as feedback, skill variety and autonomy were found to be significantly positively impacting employee engagement. While organizational politics, resource inadequacies, physical demands and work conditions etc were found to be impacting employee engagement negatively. Considering the data gathered from 121 service sector employees. ANOVA results shows no significant impact of category of employee and sectors presently working with on employee engagement. But type of family individual has significant impact on employee engagement. Also unmarried employees have higher level of engagement than there married counterparts.
    Keywords: Antecedents of employee engagement; demographic traits; employee engagement; organizational commitment; service sector.

  • Women in the ICT sector in Kosovo - barriers and opportunities   Order a copy of this article
    by Herolinda Murati-Leka, Doruntina Ajvazi, Florijana Syla 
    Abstract: Information and communication technology, as a big discovery, is a tool that has affected the entire society by giving access to huge quantities of information. As a result, the ICT industry is considered an important factor for economic development in the knowledge society. Moreover, ICT has an important impact on gender equality and women empowerment. This paper shows an overview of barriers and opportunities by analyzing the survey that we conducted with 105 Kosovar females respondents from the ICT industry.rnThe findings from the survey show that women in the ICT industry in Kosovo face barriers based on gender discrimination. On the other hand, opportunities that we generated from the survey let to know that ICT can provide the economic and social empowerment of women, and this should be a message for ICT companies, government, and society.rn
    Keywords: career barriers; career opportunities; gender research; ICT; labor market; women participation.

Special Issue on: MIC18 Promoting Entrepreneurship and Technological Skills National Needs, Global Trends

  • Economic Benefits of Implementing Cloud in Higher Education Institutions, a reflection   Order a copy of this article
    by Anjum Zameer Bhat, Baldev Singh 
    Abstract: Most of the organizations have deployed communication and information systems that provide them seamless connectivity with partners and branches, and control on the resources, resulting in efficiency, easy management, time saving and enhanced productivity. As information and communication systems are becoming part and parcel of organizations without which modern enterprises cannot even think of existence, their reliability, security and cost effectiveness are some major concerns for enterprises to deal with. The adaption of cloud computing had been a revolutionary milestone in this regard. Higher education institutions have also benefitted from cloud implementations. The cloud implementations in higher education in Sultanate of Oman although being abysmally low however there is a gradual shift towards cloud hosting and implementation of clouds in higher education institutions. This research is a mere effort to highlight the economic benefits that higher education establishments can achieve by the implementation of cloud computing.
    Keywords: Benefits of cloud; cloud computing; cloud advantages; cloud in HEI’s; cloud and higher education; economic benefits.

Special Issue on: VCBMC-2019 Innovation, Technology and Consumer Behaviour

  • Examining the role of celebrity credibility in consumption of organic products in developing nation: A pragmatic evidence from India   Order a copy of this article
    by Omvir Gautam, Pooja Agrawal, Bhuvanesh Sharma 
    Abstract: The present article explores consumer desire for purchasing and consumption of organic products in developing nations like India. The theory of planned behavior (TPB) model has been incorporated with celebrity credibility. This study also includes constructs like celebrity credibility, desire, intentions to purchase a part of TPB elements in measurement model. In this study convenience sampling was employed for 196 consumers, who purchased organic products. Analysis explained that subjective norms, attitude and perceived behavioral control, celebrity credibility had a pivotal impact on users desire to purchase the Organic products. Moreover, frequency of previous purchase behavior and desire of consumers played a meaningful role in influencing on consumers intentions. The study supports the incorporation of celebrity construct as a pivotal factor along with TPB model which further improved suitability of the conceptual model for consumers desires. The limitation of the current study is that only Indian consumers were considered. Moreover, futuristic researchers may incorporate hedonic needs with variable celebrity credibility for buying organic products.
    Keywords: Celebrity credibility; Desire; Intensions; Theory of Planned Behavior; Organic products; India.

Special Issue on: ICITMSD-2019 Sustainability Orientation in Technology Valorisation

  • University Third Mission and Sustainable Development: An Exploration into Indian Academia' Environmental Sustainable Technologies Patenting Activity   Order a copy of this article
    by Lourden Selvamani, Arul PG 
    Abstract: This study examines the universities committed efforts towards sustainable development under university third mission. We provide an exploratory study on innovation output as results of research towards sustainable development; the paper explores 930 Indian higher educational academic institutions' environmentally sound technologies patenting activity and their collaborations for almost past 14 years. Based on the patent application dataset of World Intellectual Property Organisation's Patentscope database and green patent inventory, we identify trends, key players along with dominance area of invention filings and important players in collaborative network structure by using Openrefiine, Microsoft excel, Gephi for visualization and analysis. Our results present the environmentally sound technological patent filling are inferior, although overall filings have grown and only a small group of institutions is active in patent filings. We conclude the third mission's inclusion of research for sustainable developmental is evolving slowly that require more commitments.
    Keywords: network; green technology; collaboration; sustainable crisis; higher education institution; university patenting.

  • Identifying Potential Churners Through Predictive Analysis: Evaluation using Pro-Active-Attrition Management Logistic Regression   Order a copy of this article
    by Neelu Tiwari, Naveen Kumar Singh, Rajni Singh, Rudra Rameshwar 
    Abstract: In today's modern context and dynamic world, telecom industries are sensitive to customer churn prediction management system, which is popularly known as "Predictive Analytics." With the rapid transformation in the digital age, digital network, and linked information technologies, there is a severe need for customer churn prediction models in the telecom industry. However, it is a great challenge for them to deal with a massive amount of data generated across fields. This research is a comprehensive study to develop a "customer churn prediction model" by Identifying potential churners using Predictive Analytics in Telecom Industry concerning critical evaluation through Pro-Active-Attrition Management Logistic Regression. Such predictive model analysis and research work can help telecom industries or organizations to identify customers that are more likely to churn by telecommunication service providers, save from fraudulent activities, inactive, or non-payment subscribers. Detailed analysis for research has been conducted and deals with the following details in the study. The dataset is a scaled-down version of the full database generously donated by an anonymous wireless telephone company. There are 71,047 customers in the database, and 75 potential predictors (total 78 variables) having 71,047 rows that combine the calibration and validation customers. At the same time, the Calibration database consisting of 40,000 customers, and the validation database composed of 31,047 customers followed by Pro-Active-Attrition Management Logistic Regression. Results show that the reason behind the customer churn is customer attrition.
    Keywords: Churn analysis; Data Set; Telecommunications; Churn Prediction Model; Logistic Regression.

Special Issue on: ICBM-2019 Disruptions in Business - Embracing the Age of Digitalisation

    by Dhanraj Sharma, Ruchita Verma, Shiney Sam 
    Abstract: Financial innovations are taking place around the world in the form of widespread storms and one of such major innovations is cryptocurrency, introduced in 2008. It has the properties of both a currency (medium of exchange) and an asset (store value). Hence it can be used as a payment method as well as portfolio investment option. Seeking the importance of cryptocurrency, the present study aims to explore its adoption worldwide. Based upon the use of secondary data, Google Trend time series, Google Trend country interest points, Bitcoin nodes network and software download trend of the countries are taken as proxies for analysing the awareness and adoption of cryptocurrency around the world. The result of the study provides that the cryptocurrency market is highly searched and adopted in developed countries than in developing countries. Some countries have restricted or put an implicit restriction on the use of cryptocurrency, but on the other hand, many tech-savvy countries such as the USA, Canada, Ukraine, European Union have welcomed this new technology with open arms.
    Keywords: cryptocurrency; adoption rate; Google Trend; time series.
    DOI: 10.1504/IJTTC.2021.10034143
  • A Data Driven Approach to Curriculum Development for Responsible Management Education   Order a copy of this article
    by Ashpreet Dhillon 
    Abstract: Education evolves with the changes in technological innovations. This paper aims to explore a model for curriculum development at higher education level. A curriculum which evolves dynamically taking inputs from the external environment is essential as the innovation and disruption cycles tend to get shorter and the global skills gap tends to get larger. A data driven approach is suggested to develop an evolving curriculum aligned to the global trend of making management educational courses more responsible towards sustainability development. The United Nations Global Indicator framework for Sustainable Development Goals (SDGs) is used to form a dictionary of sustainability related concepts and keywords using content analysis. This dictionary is then used as the data driven mechanism to evaluate the current sustainability orientation of a curriculum and identify the missing keyword and concept in the curriculum.
    Keywords: Curriculum Development; Management Education; Sustainable Development Goals; Data Driven; Higher Education.

  • Factors Influencing Adoption Intention of Indian Consumers for Mobile Payment Services   Order a copy of this article
    by Khushbu Madan, Rajan Yadav 
    Abstract: The objective of this paper is to identify important factors and analyse their effect on the consumers intention to adopt mobile payment services in the context of a developing country such as India. For the purpose of this study, 208 mobile phone users were surveyed and a framework consisting of eight independent and one dependent factor was proposed. The data collected was analysed using Binary Logistics Regression technique in IBM SPSS. The independent factors were able to explain 55.3 % variation in the Adoption Intention of the respondents. All proposed factors were found to be significantly affecting adoption of mobile payment services except for Effort expectancy, Price value and Perceived regulatory support. The findings of this paper are useful for the value-chain partners in the mobile payment domain such as smart-phones manufacturers, service providers, mobile app writers and institutions involved in facilitation and regulation of such services for developing suitable strategic framework to encourage its adoption.
    Keywords: Mobile payments; Adoption; Binary logistics; Promotional benefits; India.

  • A systematic review of sports analytics   Order a copy of this article
    by Rakshit Bhatnagar, Mridul Babbar 
    Abstract: The interest from both academics and practitioners in the application of big data analytics (BDA) in sports has been rapidly growing which has resulted in the increasing need to research, develop and explore new techniques. This review proposed a framework that provides a full picture of current literature on where and how Analytics has been applied within the sports industry. We will try to present an overview of major analytical tools and technologies creating value in the sports industry, with the major focus on soccer, basketball, and cricket. Unlike other sports, cricket is yet to see more researches from a perspective of sports analytics. The researches reviewed in this paper employs various techniques to measure and improve players performance such as developing a players ranking model, visual analysis to identify movement patterns and study numerical metrics during important events of the game. The present paper discusses how big data and modern Business Intelligence tools & technologies may help to address the big data issues and aid in developing a theoretical model for tactical decision making in team sports. Use of Business Intelligence and Analytics (BI&A) in competitive sports is still emerging, we identify a set of avenues for future research that will stimulate further development in sports analytics.
    Keywords: Sports; Analytics; Business Intelligence; Big data; Predictive Analytics.

Special Issue on: ICSSB-2019 Sustainable Development and Social Innovation in Business

  • Work Stress and Work Life Balance: A Study of Working Professionals of IT Sector   Order a copy of this article
    Abstract: Organization profitability, employees performance and their retention will be at risk unless the employees are not living a stress free life. Most of the life incidents encountered by employees that causes stress are related to the workplace. Thus, the present study seeks to identify the various workplace factors that causes stress and their relationship with work life balance of IT professionals. The study was limited to Pune city based IT companies and the data was collected from a sample of 121 working professionals. Pearson correlation analysis revealed a significant relationship between workplace factors (causing stress) and work life balance of IT professionals. By performing a regression analysis, the study found work support as the most influential factor in explaining the work life balance of IT professionals. t-test also revealed that male IT professionals had less works ambiguity, high work schedule flexibility and enjoy a higher level of work life balance.
    Keywords: Work Life Balance; Work Life Conflict; Work Stress; IT Professionals.

    by Akriti Gupta, Gurpreet Kaur, Mahesh Sarva, Apar Singh 
    Abstract: India as a key emerging market has been attracting a huge but non-linear amount of investments from FIIs, which has been affecting the Indian economys potential to grow. The financial inflows and outflow of capital substantially influence the capital markets and GDP growth of the country. Thus, it is required to understand the determinants that influence the foreign institutional investors capital flows to India which in turn affects the countrys road to sustainable development. The main objective of the current research is to examine the determinants of foreign institutional investments in India for which panel data is collected from 2000 to 2017. The study revealed that in the short run, FIIs behaviour has not been affected by financial market development, return on investment and political risks faced by the country as FIIs are more focused towards reaping the fruits of long-term development of Indian economy.
    Keywords: Augmented Dickey-Fuller Unit Root Test; Financial Market Development; Foreign Institutional Investors; Generalised Method of Moment; Indian Stock market; Johansen Co-integration; Political Risk; Return on Investment; Sustainable Development.

    by Rishi Raj Sharma, Tanveer Kaur 
    Abstract: Sustainability is a buzzword in business and is significantly influencing the marketing perspective by augmenting the competitive pressure. This concept is predominantly based on the Triple Bottom Line approach which encompasses economic, social and environmental aspects. The present study extensively investigates these elements to provide a holistic viewpoint which may explain the antecedents and consequences of Sustainability marketing. This study theoretically and empirically integrates the sustainability perspective into marketing by examining its effect on Consumers Buying Intentions. 435 respondents of North India were contacted through email. A Structural Equation Modelling technique was used to assess the effect of Sustainability Marketing on Corporate Reputation and consumers Buying Intentions. Results indicated that Sustainability marketing significantly impacts consumers buying intentions and the findings implied that if the practitioners want to reap the benefits in terms of corporate reputation and desirable profitability, they must adopt the sustainability advertising strategies for positioning the corporate in a way they want.
    Keywords: Sustainability Marketing; Sustainability Advertising; Triple Bottom Line; Corporate Reputation; Buying Intention.

  • Effects of Extrinsic Cues on Customer Attitude and Satisfaction towards Private Labels   Order a copy of this article
    by Avtar Singh, Avtar Singh 
    Abstract: The purpose of this paper is to know whether extrinsic cues like perceived store image, perceived private label quality, perceived private label price has any effect on customer attitude and satisfaction with regard to private label. The data was collected from 209 respondents through a self administered questionnaire. Sampling unit were consumers who had been consuming private label products. This paper evaluated whether extrinsic cues like perceived store image, perceived private label quality, perceived private label price has any effect on customer attitude and satisfaction with regard to private label. Results depicted that perceived private label store image and perceived store pricing unlike perceived private label quality, positively affect attitude and satisfaction of customers towards private label quality. The findings of the study would be helpful for private label retailers to strategies their plans so as to sell the private label products along with the national brands in supermarkets.
    Keywords: Private Labels; Attitude; Customer Satisfaction; Extrinsic Cues; Retail; National Brands.

  • Mega Projects Effect on Destination Ethiopia: Using Destination Image Dimensions as a Mediators   Order a copy of this article
    by Mulugeta Girma, Manjit Singh 
    Abstract: Destination images are widely regarded as a soft-power the nation possibly will have to win the competitive environment. However, the image building of a given country affected by diverse factors in both directions, .i.e., positive and negative direction. Natural and human-made phenomena are the major factor that affects a given destination as it received large media coverage. The current study was predicted the extent to which mega projects that attract significant media coverage at the time of inauguration and project level are valid predictors of cognitive-affective, unique images and tourist behavior in general. The objectives of the current study were pursued through empirical analyses by collecting 400 questionnaires from tourists who visited Ethiopia in 2018. The result of empirical analysis shows mega projects affects the cognitive, affective and unique image of destination Ethiopia and tourists behaviour in general.
    Keywords: Megaprojects; destination branding; Cognitive; Affective; Unique Image.

  • Interaction between Brand Trust and Customer Brand Engagement (CBE) as a Determinant of Brand Equity   Order a copy of this article
    by Priyanka Kaushik, Harmeen Soch 
    Abstract: The objective of this study is to examine the role of brand trust and customer brand engagement (CBE) in determining brand equity. Built on the customer relationship marketing theory, we propose that brand trust has a significant relationship with customer brand engagement, which is turn determines the brand equity for a brand. Based on the data collected from 423 mall shoppers at different brand outlets, the proposed framework was tested by using structural equation modeling (SEM). Results reveal that there is a significant and positive relationship between the proposed constructs. All the hypotheses were supported except for the impact of cognitive processing on brand equity. The study concludes with the managerial implications and issues for future research.
    Keywords: Brand Trust; customer brand engagement (CBE); cognitive processing; affection; activation; brand equity.

  • Mobile Shopping Adoption by Indian Consumers: An Examination of Extended Technology Acceptance Model.   Order a copy of this article
    by Jaspreet Kaur, Harmeen Soch 
    Abstract: The purpose of the study is to investigate the factors influencing intentions of Indian consumers to adopt mobile shopping. The current study is using extended technology acceptance model by incorporating flow theory and its dimension intrinsic interest in to it. The study proposes that flow experience is positively influenced by perceived usefulness and perceived ease of use of mobile shopping. Further the study examines the relationship between flow experience and attitude and their effect on intentions to adopt mobile shopping. Data for the study is collected from 577 eligible responses via structured questionnaire form students of IK Gujral Punjab Technical University. Confirmatory factor analysis is used to examine the validity of the measurement model. The proposed model was almost supported by the collected empirical data. Findings reveal that there is a significant relationship between flow experience and perceived usefulness. All of the hypotheses were supported except the relationship between perceived ease of use and flow experience. The findings of the study provide several important implications for marketers, retailers and particularly mobile shopping companies.
    Keywords: Technology acceptance model; Flow theory; Intrinsic interest; Intentions; Attitude; Mobile shopping.

  • Envisioning a Mutually Inclusive Growth Story: A Case Study of Microsign Products   Order a copy of this article
    by Ramzan Sama 
    Abstract: This case is about Microsign Products (Microsign), founded in 1978 by Nisheeth Mehta (Nisheethbhai), a manufacturer of electronics, defence, and automobile components. This study aims to study the working and policies of Microsign (a small and medium enterprise) and understand its effect on the life of its differently-abled employees. The research design is exploratory and descriptive. The main finding of the paper is that Microsign has 60% differently-abled employees, who were neglected by the mainstream business. Due to its motto, of bringing differently-abled people to the mainstream sector, the company has given priority to differently-abled people, who otherwise were perceived as "non-employable" and by transforming their disability to ability; the organisation is moving towards achieving its goals. An empirical study of 40 differently-abled employees indicates that the right job for the right disability is the key to empowering differently-abled employees and Microsign success.
    Keywords: Keywords: Differently-abled; impairment; mainstream employees; empowerment; Microsign; SMEs; India.

Special Issue on: Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions Opportunities and Challenges

  • Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities   Order a copy of this article
    by Myriam Caratù, Daniella Ryding, Erqi Li, Gianpaolo Vignali 
    Abstract: This study contributes towards the online value co-creation debate, by examining key theories within the relationship marketing literature for building online brand communities in a fashion context (Chae & Ko, 2016; Vargo & Lusch, 2004;
    Keywords: Luxury Fashion; Millennials; Online Brand Community; Relationship Quality; Social Media; Value Co-creation.