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International Journal of Technology Transfer and Commercialisation

International Journal of Technology Transfer and Commercialisation (IJTTC)

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International Journal of Technology Transfer and Commercialisation (39 papers in press)

Regular Issues

  • Information Technology Based Innovative Teaching Methods and Entrepreneurship Education: A literature perspective   Order a copy of this article
    by Md. Saidur Rahaman, Md. Mizanur Rahman 
    Abstract: The main objective of this paper is to provide the literature support for implementing innovative teaching methods with the help of Information Technology (IT) in Entrepreneurship Education (EE). A semi-systematic analysis of literature review has been used for this study from previous studies related to the entrepreneurship teaching methods. Different opinions, views and framework of entrepreneurship education and teaching methods have been found from many works. Usage of IT in innovative teaching methods enhances the quality of entrepreneurship education. However, the study specifically finds some methods (Team-Based or Group Project, Problem Based Learning, Project-Based Learning, Business Plan Development, Entrepreneurship survey, Presentations, Simulation, Incubation and other) with the help of IT are the most popular in the methods for entrepreneurship education around the world. Moreover, states of the art, innovative teaching methods and use of IT are becoming more user-friendly than conventional teaching methods. This Study will, specifically, contribute to the teachers, students and institutions to understand the entrepreneurship education and problems of designing curriculum. The major limitations of the study are the inclusion of only theoretical and empirical study and not using meta-analysis. More study needs to explore the areas to clarify and proper utilization of IT in innovative teaching methods for entrepreneurship education and make the systems effective and efficient.
    Keywords: Education; Entrepreneurship; IT; Methods; Teaching; Student.

  • Pleasant Aromatic Experiences through use of Scent Marketing   Order a copy of this article
    by Rupa Rathee, Pallavi Rajain 
    Abstract: Purpose: The sense of smell is vital to all organisms including human beings. It not only helps to perceive various objects but it helps in developing strong memories or emotions towards them. In the area of marketing sense of smell plays an important role, especially ambient scent. Therefore, marketers and researchers have been trying to understand how it influences brand recognition, emotions and behaviour in a retail environment as it will ultimately lead to purchase. The present study deals with the use of ambient scent in influencing customer behaviour.\r\nDesign: A sample of 312 customers was taken from NCR using non-probability sampling. The data was collected through a structured questionnaire. Various techniques like factor analysis, correlation and regression were applied for analysis using SPSS version 25. \r\nMajor Findings: On analysing it was found that the three factors brand perception, emotions and behaviour were significantly correlated. It was also found that brand perception and emotions developed due to use of scent marketing significantly and positively influenced buying behaviour. Additionally, it was also seen from the results that in the presence of emotional influence the impact of brand perception became insignificant. \r\nResearch Implications: The study results are beneficial for brands and marketers as use of ambient scent influences buying behaviour with emotional influence having a greater impact.
    Keywords: Scent Marketing; Perception; Emotions; Experience; Behaviour.

  • An Empirical Study on the Relationship among IT Capabilities, Business Process and Firms Performance   Order a copy of this article
    by Kaushik Pandya, Arun Sukumar, Vahid Jafari-Sadeghi, Richard Tomlins 
    Abstract: This study investigates the influencing mechanism between IT capabilities and the firms performance. We believe that business process is the principal factor and suggest that IT capabilities improve business process and subsequently enhance the firms performance. The study of the underlying factors among IT capabilities, business performance, and firms performance is considered rare and although some researchers have introduced conceptual models and empirical tests, they are not able to support the cumulative model. It is found out that IT capabilities have a significant and positive relationship to the firms performance. Besides, business process reengineering, and process efficiency contribute more to this relationship by mediating effect. This study will benefit business researchers, strategic researchers and managers in various industries because this will contribute to a better understanding of IT capabilities, business process, and firms performance to a greater extent and provide fundamentals for strategic decisions in IT investments of a firm.
    Keywords: Information Technology; IT capabilities; Managerial IT capability; Technical IT capability; Business process; Firm’s performance.

    by Shruti Yadav 
    Abstract: In the age of digital transformation, innovation is at its peak. Industries are shifting their ways and workings in accordance to adapt to this flow and gain market share by fully utilising their core competencies. Engagement in continuous redesigning is required for both technology and business artifacts for the organisations who want to improve and build their digital abilities [1] This paper aims to explore the transformation of business models (revenue models) due to digitalisation. It includes the impact of digital disruption and its scale of disruption on the industry, its reach, and richness of experience. We developed an integrated framework by a combination of RPV framework, strategy diamond & business model canvas to study the impact of digitalisation on the revenue streams. Indian market is experiencing changes in different forms and intensities be it a regulatory framework or the work culture. This paper further includes case analysis of the impact of digitalisation on different industries including e-commerce, retail, and banking. Further benefits of the research include the application of the Integrated Framework to study the shift in Revenue due to any major amendment or invention in the industry as pre and post effects.
    Keywords: Business models; digitalisation; digital disruption; RPV framework; Strategic Diamond framework.

  • Digital entrepreneurship intentions: Evidence from Kosovo   Order a copy of this article
    by Veland Ramadani, Fitore Jashari, Shqipe Gërguri-Rashiti, Ramo Palali? 
    Abstract: The current trend of new technologies allows us to witness and experience unprecedented growth in digital entrepreneurship. The current state of the art suggests that digital entrepreneurship can be predicted by digital entrepreneurial intentions, in turn driven by attitudes, and understanding the factors impacting decision-making can therefore be very valuable. While most research has been conducted in post-industrial countries, emerging countries have been neglected. Formerly Ottoman and later a laggard constituent of Yugoslavia, Kosovo is now a nation of high-growth and rapid modernisation, and yet little research has focused on such countries. This paper contributes to this gap in term of knowledge, particularly understanding the factors that impact digital intentions and attitudes, as predictors of digital entrepreneurial activity. Findings reveal that, digital entrepreneurship education and interaction with role models positively impact attitudes toward digital entrepreneurship. Implications are discussed with recommendations.
    Keywords: digital entrepreneurship; entrepreneurial intentions; attitudes; education; Kosovo.

  • Local-Global Design: Entrepreneurial Ecosystem Approach for Digital Gaming Industry   Order a copy of this article
    by Zimu Xu, Arun Sukumar, Vahid Jafari-Sadeghi, Fujia Li, Richard Tomlins 
    Abstract: The notion of the entrepreneurial ecosystem has gained considerable traction in recent years. Ecosystem approach is considered as a useful mechanism in supporting entrepreneurial activities, regional economic development and addressing sustainable development goals. This paper explores the entrepreneurial ecosystem concept and its applicability in the context of the gaming industry. By looking at Brazilian gaming industry, this paper explores the variations in entrepreneurial ecosystems that are favourable for technology-dependent industries such as gaming, especially in developing economies. The paper follows a qualitative approach using document analysis and attempts to develop a Local-Global (LOGO) framework that examines current evidence in the digital gaming ecosystem. Findings of this research suggest that, depending on the ecosystem maturity, components of an ecosystem play either a dominant global role or a weaker local role in supporting entrepreneurial initiatives. When serving a global market, ecosystems change and mature, so do the roles played by their components. The proposed conceptual framework re-visits the entrepreneurial ecosystem approach and its role in the development of the gaming industry. The paper contributes by extending the current theory pertaining to ecosystem approaches and suggests practical routes for ecosystem components to work effectively in scaling from a local to a global market.
    Keywords: Entrepreneurial Ecosystem; Digital Gaming; Business Growth; Brazilian Gaming Industry.

  • Employee Engagement: A study of select service sector organisations using qualitative and quantitative approach   Order a copy of this article
    by Antriksha Negi, Ravinder Pant, Nawal Kishor 
    Abstract: Engagement of employees has become a key construct for both practitioners as well as researchers. This study aims to identify various antecedents of employee engagement and relevance of demographic traits of employees working in service sector organisations on the level of employees engagement. Job characteristics such as feedback, skill variety and autonomy were found to be significantly positively impacting employee engagement. While organisational politics, resource inadequacies, physical demands and work conditions etc were found to be impacting employee engagement negatively. Considering the data gathered from 121 service sector employees. ANOVA results show no significant impact of category of employee and sectors presently working with on employee engagement. But type of family individual has significant impact on employee engagement. Also unmarried employees have higher level of engagement than there married counterparts.
    Keywords: antecedents; ANOVA; demographic traits; employee engagement; independent sample T test; job satisfaction; organisational commitment; service sector; Welch test.
    DOI: 10.1504/IJTTC.2022.10038751
  • Women in the ICT sector in Kosovo - barriers and opportunities   Order a copy of this article
    by Herolinda Murati-Leka, Doruntina Ajvazi, Florijana Syla 
    Abstract: Information and communication technology, as a big discovery, is a tool that has affected the entire society by giving access to huge quantities of information. As a result, the ICT industry is considered an important factor for economic development in the knowledge society. Moreover, ICT has an important impact on gender equality and women empowerment. This paper shows an overview of barriers and opportunities by analyzing the survey that we conducted with 105 Kosovar females respondents from the ICT industry.rnThe findings from the survey show that women in the ICT industry in Kosovo face barriers based on gender discrimination. On the other hand, opportunities that we generated from the survey let to know that ICT can provide the economic and social empowerment of women, and this should be a message for ICT companies, government, and society.rn
    Keywords: career barriers; career opportunities; gender research; ICT; labor market; women participation.

  • Determinants of Technology Transfer Success: Evidence from New Zealand Public Research Organisations   Order a copy of this article
    by Jamie Attenborough, Pierluigi Martino, Cristiano Bellavitis 
    Abstract: Technology transfer from public research organisations is increasingly recognised as a key mechanism to facilitate economic impacts. Given its economic relevance, scholars are increasingly trying to understand technology transfer success and its determinants. However, technology transfer success is not well defined, and the literature on determinants remains fragmented. We investigate the goals and determinants of technology transfer across research institutes and universities within the New Zealand ecosystem from the perspective of senior TT professionals who facilitate processes at the intersection between government, university, and industry sectors. We adopt a qualitative, inductive case approach, using semi-structured interviews to collect data from 11 senior technology transfer professionals across five research institutes and six universities. Our findings indicate that technology transfer success goals and determinants are largely shared across the two types of public research organisations, with some contextual differences emergent. Technology transfer success is defined temporally by short- and long-term goals, with public research organisations emphasising longer-term outcomes over short-term outputs and returns. Determinants for technology transfer success fall under two dimensions: managing internal resources and acquiring external resources, with determinants spanning individual, organisational, and system levels. Finally, we combine the findings to form a model which provides an empirical framework for future studies.
    Keywords: technology transfer; success goals; success determinants; resource-based theory; public research organisations; research institutes; universities.

  • Analysis of Factors Impeding Access to Finance in Internet Enabled Crowdfunding: A Systematic Literature Review   Order a copy of this article
    by Emma Green, Arun Sukumar, Vahid Jafari-Sadeghi, Kaushik Pandya, Sepideh Khavarinezhad 
    Abstract: Internet Enabled Crowdfunding (IECF) is evolving fast to become a global phenomenon and has an increasingly important role in the financing of Entrepreneurs. The debates around problems faced by entrepreneurs in securing funding through IECF is reviewed in this paper. Through a Systematic Literature Review (SLR), the paper explores the themes emerging from the review and discusses the emerging issues that prevent access to funding through crowdfunding platforms. Research suggests a lack of access to funding as being a fundamental problem faced by entrepreneurs, but this paper goes beyond the identification of traditional barriers and focusses on issues that are emerging because of the innovative use of web 2.0. Further, it concludes with practice and policy implications on the emergence of new barriers for entrepreneurs.
    Keywords: Entrepreneurship; Crowdfunding; Funding; Systematic Literature Review; Internet.

  • Macro Level Framework of Information Systems Success and Effectiveness: Measuring IS/IT Project success and Organisational Readiness   Order a copy of this article
    by Yasser Saleh 
    Abstract: The introduction of information systems (IS) and information technology (IT) in the business environment generated the need for a means of measuring the success and effectiveness of these information systems. Different approaches were adopted in an attempt to produce a practical and plausible method of measurement; however, a conclusive method of measurement is yet to be found. In addition, organisations complain of implementing expensive IT/IS projects that ends up in failure due to lack of suitable organisational environments. This paper introduces a conceptual framework of IS success and effectiveness measurement. It also set the ground for a model of organisational readiness in implementing an IS/IT project based on GQM model. The framework introduces IS/IT success and effectiveness measurement on three levels.
    Keywords: Information systems; information technology; IS/IT project; organisational Readiness.

  • Transfer of technology on Tree Rich Biobooster to Irular tribes in forest fringe villages of Coimbatore, Tamil Nadu (India): An alternate source of livelihood support   Order a copy of this article
    by Natchiappan Senthilkumar, Devaraj Suresh Babu, Govindaraj Divya, Ramasamy Sumathi, Kannappan Subramaniam Rathinam 
    Abstract: Developing reasonably priced nutrient-rich organic potting media for healthy seedling production potentially results in reduction of fertilisation, irrigation rates and also decrease in nursery costs is a major aspect of the present investigation. It was achieved by the nutrient enrichment techniques adapted and enhanced the nutrients availability of the growing media for improved seed emergence and healthy quality seedlings for out planting. With the promising outcome of the result end up with the development of a product tree rich biobooster an organic growth promoter a nutrient enriched potting medium made up of an ecofriendly low cost organic materials like coir pith, flower and vegetable wastes compost which are available in plenty locally as municipal solid wastes.
    Keywords: potting mixture; coir pith; waste compost; biobooster; organic growth media; transfer of technology; commercialization; irular tribes; municipal solid wastes; India.
    DOI: 10.1504/IJTTC.2021.10041316
    by Rupa Rathee, Vandana Sharma 
    Abstract: Abstract: The purpose of this research paper was to examine the impact of workplace spirituality (WPS) on employee engagement (EE) and to know whether WPS and EE are gendered. A quantitative cross-sectional descriptive research design employing a convenience sampling technique was utilised. 115 valid responses were collected from faculty members working in higher educational institutions of Haryana, India, and statistical methods correlation, regression, and t-test were applied. Results indicated partial support for the relationship between WPS and EE. WPS dimensions: meaningful work and inner life significantly influenced EE. The analyses further revealed that there was a significant difference in workplace spirituality among men and women employees of the organisations. Men are found to have a strong effect of WPS on engagement than women. The results of the study have implications for organisations as spirituality impacts engagement for both men and women which can be used as a tool to enhance the engagement in their work.
    Keywords: Keywords: Workplace spirituality; employee engagement; gendered; meaningful work; inner life; conditions for the community; vigour; dedication; absorption; collectivist; India.

  • A Study of Demographics and Investment Preference among Entrepreneurs of Karnataka, India.   Order a copy of this article
    by Pradeep Gupta 
    Abstract: Purpose Almost everyone owns a portfolio of investments. Numerous avenues of investment are available today. The portfolio of an investor is structured based on his investment preferences. Further, investment preference depends on various factors. Hence in this study, an attempt is made to determine the influence of demographic profile of entrepreneurs on investment preference. Design/methodology/approach To achieve the objectives of the study primary data was collected through a structured questionnaire by using a multistage random sampling method. Further, data were analyzed using Independent Samples Test and ANOVA. Findings - The results suggest that the investment preference of the respondents varies significantly based on demographic factors. Research limitations/implications - This research attempts to assess the investment preference of entrepreneurs. However, the choice and preference keep changing, and this response of the selected respondents may change at a different point of time and especially during emergency time. Originality/value The findings of this study can provide valuable inputs to the Asset Management Companies to understand the needs of potential investors and prepare their marketing strategy accordingly.
    Keywords: Investment; Portfolio; Investment avenues; Capital market; Liquidity; Entrepreneur.

  • Legally-informed information disclosure (LID) in early-stage ventures   Order a copy of this article
    by William Newell, Jacqueline Walsh 
    Abstract: Entrepreneurs face unique challenges during the formation of new ventures, including how to balance the tension between sharing and protecting confidential information with potential investors and customers while also ensuring the effective development of these relationships. To address this challenge, we suggest that new ventures employ the concept of legally-informed information disclosure (LID). We define LID as the sharing of sensitive and valuable information through means that, with the legal and relational environments in mind, clearly indicate its value and confidential nature before and during the process of disclosure. This conceptual paper argues that LID lies at the intersection of relational governance, contractual governance, and the legal perspective of breach of confidence. We propose a theoretical framework to illustrate this three-way relationship. Introducing the legal perspective to an established body of literature allows for an actionable framework that is inter-disciplinary, and legally and theoretically supported.
    Keywords: information sharing; IP protection; trust; control; relationship governance; inter-organizational relationships; entrepreneurship; breach of confidence.

Special Issue on: MIC18 Promoting Entrepreneurship and Technological Skills National Needs, Global Trends

  • Economic Benefits of Implementing Cloud in Higher Education Institutions, a reflection   Order a copy of this article
    by Anjum Zameer Bhat, Baldev Singh, Bilal Ahmed Pandow 
    Abstract: Most of the organisations have deployed communication and information systems that provide them seamless connectivity with partners and branches, and control on the resources, resulting in efficiency, easy management, time saving and enhanced productivity. As information and communication systems are becoming part and parcel of organisations without which modern enterprises cannot even think of existence, their reliability, security and cost effectiveness are some major concerns for enterprises to deal with. The adaption of cloud computing had been a revolutionary milestone in this regard. Higher education institutions have also benefited from cloud implementations. The cloud implementations in higher education in Sultanate of Oman although being abysmally low however there is a gradual shift towards cloud hosting and implementation of clouds in higher education institutions. This research is a mere effort to highlight the economic benefits that higher education establishments can achieve by the implementation of cloud computing.
    Keywords: benefits of cloud; cloud computing; cloud advantages; cloud in HEI’s; cloud and higher education; economic benefits.
    DOI: 10.1504/IJTTC.2020.10036847

Special Issue on: VCBMC-2019 Innovation, Technology and Consumer Behaviour

  • Examining the role of celebrity credibility in consumption of organic products in developing nation: A pragmatic evidence from India   Order a copy of this article
    by Omvir Gautam, Pooja Agrawal, Bhuvanesh Sharma 
    Abstract: The present article explores consumer desire for purchasing and consumption of organic products in developing nations like India. The theory of planned behavior (TPB) model has been incorporated with celebrity credibility. This study also includes constructs like celebrity credibility, desire, intentions to purchase a part of TPB elements in measurement model. In this study convenience sampling was employed for 196 consumers, who purchased organic products. Analysis explained that subjective norms, attitude and perceived behavioral control, celebrity credibility had a pivotal impact on users desire to purchase the Organic products. Moreover, frequency of previous purchase behavior and desire of consumers played a meaningful role in influencing on consumers intentions. The study supports the incorporation of celebrity construct as a pivotal factor along with TPB model which further improved suitability of the conceptual model for consumers desires. The limitation of the current study is that only Indian consumers were considered. Moreover, futuristic researchers may incorporate hedonic needs with variable celebrity credibility for buying organic products.
    Keywords: Celebrity credibility; Desire; Intensions; Theory of Planned Behavior; Organic products; India.

Special Issue on: ICITMSD-2019 Sustainability Orientation in Technology Valorisation

  • University Third Mission and Sustainable Development: An Exploration into Indian Academia' Environmental Sustainable Technologies Patenting Activity   Order a copy of this article
    by Lourden Selvamani, Arul PG 
    Abstract: This study examines the universities committed efforts towards sustainable development under university third mission. We provide an exploratory study on innovation output as results of research towards sustainable development; the paper explores 930 Indian higher educational academic institutions environmentally sound technologies patenting activity and their collaborations for almost past 14 years. Based on the patent application dataset of World Intellectual Property Organisations Patentscope database and green patent inventory, we identify trends, key players along with dominance area of invention filings and important players in collaborative network structure by using Openrefiine, Microsoft excel, Gephi for visualisation and analysis. Our results present the environmentally sound technological patent filling are inferior, although overall filings have grown and only a small group of institutions is active in patent filings. We conclude the third missions inclusion of research for sustainable developmental is evolving slowly that require more commitments.
    Keywords: network; green technology; collaboration; sustainable crisis; higher education institution; university patenting.
    DOI: 10.1504/IJTTC.2020.10040372
  • Identifying Potential Churners Through Predictive Analysis: Evaluation using Pro-Active-Attrition Management Logistic Regression   Order a copy of this article
    by Neelu Tiwari, Naveen Kumar Singh, Rajni Singh, Rudra Rameshwar 
    Abstract: Telecom industries are sensitive to customer churn prediction management system, which is popularly known as predictive analytics. Digital network and linked IT having severs that need customer churn prediction models. It is a great challenge for them to deal with a massive amount of data generated across fields. This research is a comprehensive study to develop a customer churn prediction model by identifying potential churners using predictive analytics, concerning critical evaluation through pro-active-attrition management logistic regression. Such model and research work can help to identify customers, that are more likely to churn, save from fraudulent activities, inactive, or non-payment subscribers. The dataset is a scaled-down version of the full database generously donated by an anonymous wireless telephone company. There are 71,047 customers in the database, and 75 potential predictors (total 78 variables) that combine the calibration and validation. Results show that the reason behind the customer churn is customer attrition.
    Keywords: churn analysis; dataset; telecommunications; churn prediction model; logistic regression.
    DOI: 10.1504/IJTTC.2020.10038214

Special Issue on: Leadership in the 21st Century and Performance Agility in Organisations Knowledge, Effectuation and Innovation

  • Pooled Ordinary Least- Square, Fixed Effects and Random Effects Modeling in a Panel Data Regression Analysis; A Consideration of International Commodity Price and Economic Growth Indicators in Thirty-five Sub- Saharan Africa Countries.   Order a copy of this article
    by Ebrima K. Ceesay., Yahaya M. Moussa 
    Abstract: This study looks at the experience the Sub-Sahara African countries are facing in term of commodity price fluctuation in different corners of the countries such as in the market places, retail shops, whole sales shops, street selling, at the gardening etc. The main purpose of this study is to examine the impacts of commodity prices volatility on the economic growth of 35 countries in Sub-Saharan Africa from 2000-2018.The results will help us to identify the determinants of commodity price crises in Sub-Saharan Africans economics both past, current and at the futures. The results generated by using panel data models are all statistically significant at 1% level of alpha and the coefficients of the variables fluctuated. Indicated the results are inconclusive that commodity prices fluctuation affects positive the growth of the economic as at now and affects negative the growth of the economic at the previous and is expected to affect negative the growth of the economics in the future, unless policy intervention takes place.
    Keywords: Sub-Saharan Africa; Commodity price; Economic growth; Price Volatility; Panel data models; Policy intervention.

  • The role of Policy for a more sustainable path: Economic Effects of Sustainability Indicators   Order a copy of this article
    by Fabrizia Manzo 
    Abstract: The main aim of this paper is to focus the attention on the state of the art of the so-called Sustainability Indicators, i.e. that group of data, statistic values and guidelines useful to the qualitative or quantitative evaluation of environmental, social and economical conditions of a system under examination. In particular, we will try to establish the links between the effective application of these indicators in the modern society and the role of Policy in the development and assessment of laws to actualize the effective application. The approach used for the development of this subject will be mainly a literature analysis, because we will show the historical development of the most important theories on the Sustainability Indicators developed during the last decades. The structure of the paper has been made in three steps. In the first part, we start from the concept of sustainable development, which is considered as the target to which every government aims to accomplish. In a second moment, we explain the main aspects of the most important sustainability indicators developed during the last years. Finally, we tackle the limits of the actual application of the sustainability indicators and the implication of policy in this application, both at local and international levels.
    Keywords: Sustainable development; sustainability indicators; governance.

  • Assessing student experience of online learning during COVID-19 crisis and identifying the factors for effective online learning environment.   Order a copy of this article
    by Meenakshi Sharma 
    Abstract: To enhance good experience of students it becomes important to understand the students perception of online teaching and learning. The outbreak of COVID?19 was unexpected and it forced Universities to launch live online programs. MOOCS and various other platforms has enhanced the student experience which is more involving, flexible, cost and time saving. This study aims to assess the students experience in online learning, and identify the components and activities they expect in an online learning environment. The study identifies critical success factors of effective online environment to find their priorities for success in online learning. Data from 500 students were collected from different courses taught online during COVID-19 crisis of various universities of higher education in India. The study is descriptive in nature. The results of the study would improve the online learning environment, help the higher education institutions develop quality online learning content and effective delivery which is more engaging and benefit the society at large after the transformation Pandemic of COVID-19.
    Keywords: Online learning; COVID-19; MOOCs; technology; effective and ineffective delivery of learning resources.

  • Servant leadership and Ambidexterity: The Mediating Role of Talent Management in Pharmaceutical Companies at Egypt   Order a copy of this article
    by Mohamed Elsotouhy, Tamer Ashry, Nada Khalifa, Hamida Al-Najjar 
    Abstract: The essential target of this study is to examine the effect of both servant leadership and talent management on organizational ambidexterity in pharmaceutical industries in Egypt. To test these impacts, a highly structured questionnaire has been developed and circulated among 294 chemists and pharmacists in six organizations following the public area. The questionnaire was completed by 262 people, with an 89 per cent response rate. In view of the Statistical Package for the Social Sciences (SPSS) and Amos, the outcomes showed that servant leadership has a significant positive effect on both talent management and organizational ambidexterity. Furthermore, the results showed that there was a significant positive effect of talent management on ambidexterity, and affirmed also the mediating vital role of talent management in the relationship. Important implications have been founded and discussed for both researchers and practitioners.
    Keywords: Servant leadership; talent; talent management; Ambidexterity; exploration; exploitation; Egypt.

  • Ownership structure management and its effect on dividend policy in the Tunisian Stock Exchange Enterprises: Empirical Study   Order a copy of this article
    by Ibtissem Missaoui 
    Abstract: The paper has for aim to assess the relationship between ownership structures on dividend payouts ratio in the context of the Tunisian Stock Exchange Firms. The method used LRM Linear regression method with panel data analysis to study this causality sample comprises 30 Tunisian listed companies. The findings show a positive impact of the ownership structure on the level of dividends. Also, the regression results find non-significant influence causality of CEO duality level on the stockholder dividend payouts. The limited of this empirical study concerns the small size of the sample in the period of 12 years from 2008. The future researches will take part more financial companies in order to generalize the results founded. The original value and implication of this empirical research can interest more the scholar researchers in economic and finance corporate governance, the policymakers, foreign investors, and financial directors.
    Keywords: Ownership structure; Dividend; corporate governance; panel data analysis; Tunisian Stock Exchange Entreprises.

  • The Impact of Monetary and Non-Monetary Motivation on Employees Performance: A Case Study of Hyderabad Electric Supply Company (HESCO).   Order a copy of this article
    by Erum Shaikh, Hemal Azhar, Nida Zehra 
    Abstract: The aim of this research study is to identify the impact of Monetary and Non-Monetary motivational factors on the performance of the employees of HESCO, Hyderabad, Pakistan. A sample of 217 questionnaires was distributed and filled up by the employees at the head office of HESCO which were based on 2 sections. On the other hand, descriptive statistics, multi co-linearity, correlation, and multiple regression analysis were analyzed by SPSS. The researcher concludes that in monetary motivation factors, salary and promotion have positive influence whereas, bonus have a negative impact on employees performance and in non-monetary motivation factors, job security and recognition and appreciation have positive impact exclude working condition have negative impact on employees performance.
    Keywords: Monetary; Non-Monetary; Motivational Factors; Employee’s Performance.

  • Effect of International Entrepreneurship Indicators on Innovative Performance: The mediating role of Motivation   Order a copy of this article
    by Mehdi Tajpour, Elahe Hossieni, Mohsen Brahmi 
    Abstract: Companies affected by global changes, to adapt to a dynamic environment, must move towards innovation. Although many studies have been done on the components of international entrepreneurship, so far little attention has been paid to the mediating role of motivation in Iranian businesses in this field. Therefore, the aim is the effects of global entrepreneurship indicators on innovative performance with mediating role of motivation in the field of international trade of Iran. The present study is a descriptive-practical correlation in terms of how data was collected. For collecting data, the standard questioners of Global Entrepreneurship Monitor (GEM) and its report during 2017 were used. The statistical society was eliminated based on age, business and export rate higher than 25%. Based on following point about 2543 samples were extracted, which is based on Cochran formula, we estimate 333 samples was analyzed. The individual-level data were extracted from GEM 2017. Data analysis was performed by means of SmartPLS3 software. and findings confirm the hypothesis. The findings provide for policymakers a feasible path to the effect of international entrepreneurship indicators on innovative performance in international business, in that business their new business play a vital role in the economic and social development of society. Also, innovative business is better equipped to exploit international market opportunities and perform better in such markets.
    Keywords: International Entrepreneurship; Entrepreneurial opportunity perception; Innovative; Performance.

  • Protagonist of Public Service Advertising in changing Attitude in a Specific Territory: Empirical Study in COVID-19 Era   Order a copy of this article
    by Krishna Pal Singh, Amima Shoeb, Anurag Bhadauria, Mohsen Brahmi 
    Abstract: Background: The purpose of this study is to determine the critical function of public service advertising in raising health awareness among Kanpur residents and how it is influencing people's attitudes in the COVID19 scenario. Approach/Methodology: A total of 200 Kanpur residents were considered for this study, and data were collected using 7-point Likert scale questionnaires. This study's data is gathered through a convenient sampling procedure. We have one dependent variable (e.g., public service advertising) and four independent variables (e.g., health care ad, informativeness, attitude change, source credibility) in this study, thus it is a multivariate analysis. To arrive at a conclusion, the claimed relationship between the variables was tested using multiple regression analysis. Findings: Findings of the current study reveal that public service advertising is one of the most effective forms of advertising for raising public awareness and influencing people's attitudes and health behaviours so that the COVID-19 pandemic catastrophe may be properly managed. As a result, many people's lives have been saved. Implication policy: Thus, based on the findings of the study, the researchers suggested that public service advertising be used to spread Covid-19 awareness in order to increase health awareness
    Keywords: Attitude; Covid-19; Public Service Advertising; Awareness; Health Behavior.

  • Effectuation: Exploring A moderating Role Between Leadership And Management Innovation   Order a copy of this article
    by RANA Ezzeddine Jisr, Bassem E. Maamari, Mohsen Brahmi, Cynthia Jabbour 
    Abstract: The competitive business environment today is constantly calling firms to innovate for sustainability. This need reforming the way they operate, manage and develop themselves. Nevertheless, flexible firms can easily understand and adapt to the drivers of innovation to reach a higher rate of sustained success. The aim of this study is to identify the role of leadership with its two types: transformational and transactional as an aid to manage innovation and identify effectuation as a moderator to this relationship. Furthermore, the aim of the current study is to find out whether effectuation can enhance the potential moderating role between transformational and transactional leadership with management innovation and thus can be considered a development to the theory of effectuation. The data is collected from 314 complete and usable survey in the service industry and analysed for CFA correlations and SEM. The results reveal that transformational leadership is positively correlated to transactional leadership, effectuation, and management innovation.
    Keywords: effectuation; leadership; management innovation.
    DOI: 10.1504/IJTTC.2020.10038789
  • Management the new innovation source of energy biogas: a project spider case study   Order a copy of this article
    Abstract: This study aims to analyse the impact of agricultural waste on the environment and its use for energy production, thanks to the help of biogas plants, it is possible to produce thermal energy, electricity and biological compost, which can be used for the cultivation of agricultural areas.This study aims to represent what the situation is following the installation of a network of biogas plants "C.d. Project Spider" and the benefits that the environment would derive from it.For this research, two brands have been designed: "BioMoz" and "For Nature For Earth For You". The company using these brands must meet established standards to demonstrate the low environmental impact of the finished product.
    Keywords: Innovation; Managerial Innovation; Enviromental Impact; Project Spider Model; Energy;.

Special Issue on: ICBM-2019 Disruptions in Business - Embracing the Age of Digitalisation

    by Dhanraj Sharma, Ruchita Verma, Shiney Sam 
    Abstract: Financial innovations are taking place around the world in the form of widespread storms and one of such major innovations is cryptocurrency, introduced in 2008. It has the properties of both a currency (medium of exchange) and an asset (store value). Hence it can be used as a payment method as well as portfolio investment option. Seeking the importance of cryptocurrency, the present study aims to explore its adoption worldwide. Based upon the use of secondary data, Google Trend time series, Google Trend country interest points, Bitcoin nodes network and software download trend of the countries are taken as proxies for analysing the awareness and adoption of cryptocurrency around the world. The result of the study provides that the cryptocurrency market is highly searched and adopted in developed countries than in developing countries. Some countries have restricted or put an implicit restriction on the use of cryptocurrency, but on the other hand, many tech-savvy countries such as the USA, Canada, Ukraine, European Union have welcomed this new technology with open arms.
    Keywords: cryptocurrency; adoption rate; Google Trend; time series.
    DOI: 10.1504/IJTTC.2021.10034143
  • Factors Influencing Adoption Intention of Indian Consumers for Mobile Payment Services   Order a copy of this article
    by Khushbu Madan, Rajan Yadav 
    Abstract: The objective of this paper is to identify important factors and analyse their effect on the consumers intention to adopt mobile payment services in the context of a developing country such as India. For the purpose of this study, 208 mobile phone users were surveyed, and a framework consisting of eight independent and one dependent factor was proposed. The data collected was analysed using binary logistics regression technique in IBM SPSS. The independent factors were able to explain a 55.3% variation in the adoption intention of the respondents. All proposed factors were found to be significantly affecting the adoption of mobile payment services except for effort expectancy, price value and perceived regulatory support. The findings of this paper are useful for the value-chain partners in the mobile payment domain such as smart-phones manufacturers, service providers, mobile app writers and institutions involved in facilitation and regulation of such services for developing a suitable strategic framework to encourage its adoption.
    Keywords: mobile payments; binary logistics; promotional benefits; technology adoption; perceived regulatory support; PRS; perceived risk; India.
    DOI: 10.1504/IJTTC.2021.10036971
  • A Data Driven Approach to Curriculum Development for Responsible Management Education   Order a copy of this article
    by Ashpreet Dhillon 
    Abstract: Education evolves with the changes in technological innovations. This paper aims to explore a model for curriculum development at higher education level. A curriculum which evolves dynamically taking inputs from the external environment is essential as the innovation and disruption cycles tend to get shorter and the global skills gap tends to get larger. A data driven approach is suggested to develop an evolving curriculum aligned to the global trend of making management educational courses more responsible towards sustainability development. The United Nations Global Indicator framework for Sustainable Development Goals (SDGs) is used to form a dictionary of sustainability related concepts and keywords using content analysis. This dictionary is then used as the data driven mechanism to evaluate the current sustainability orientation of a curriculum and identify the missing keyword and concept in the curriculum.
    Keywords: Curriculum Development; Management Education; Sustainable Development Goals; Data Driven; Higher Education.

  • A systematic review of sports analytics   Order a copy of this article
    by Rakshit Bhatnagar, Mridul Babbar 
    Abstract: The interest from both academics and practitioners in the application of big data analytics (BDA) in sports has been rapidly growing which has resulted in the increasing need to research, develop and explore new techniques. This review proposed a framework that provides a full picture of current literature on where and how Analytics has been applied within the sports industry. We will try to present an overview of major analytical tools and technologies creating value in the sports industry, with the major focus on soccer, basketball, and cricket. Unlike other sports, cricket is yet to see more researches from a perspective of sports analytics. The researches reviewed in this paper employs various techniques to measure and improve players performance such as developing a players ranking model, visual analysis to identify movement patterns and study numerical metrics during important events of the game. The present paper discusses how big data and modern Business Intelligence tools & technologies may help to address the big data issues and aid in developing a theoretical model for tactical decision making in team sports. Use of Business Intelligence and Analytics (BI&A) in competitive sports is still emerging, we identify a set of avenues for future research that will stimulate further development in sports analytics.
    Keywords: Sports; Analytics; Business Intelligence; Big data; Predictive Analytics.

Special Issue on: BAVT-2019 Commercial Applications of Technology

  • Potential factors influencing Sports Fan Team Identification   Order a copy of this article
    by Avtar Singh, Rahul Sharma 
    Abstract: The birth and growth of many different sports leagues in the past decade had been witnessed by people in India. The sports sector in the country is one of the emerging sector and is continuously experiencing a number of developments. The increasing sports leagues popularity and organizing different sports at regular intervals deliver abundant opportunities in business for corporates. The purpose of this study is to identify factors motivating people to associate themselves with any sports league/leagues. The present study is quantitative in nature and the results of this study bring several different factors that would help the marketers to strategize and become more audience-specific in their marketing activities.
    Keywords: Sports League; Factors; Fans; Identification; Sports Teams/Team.

Special Issue on: ICBMIS 2020 Challenges in Sustainable Business Innovation and Technology Management

  • Impact of Artificial Intelligence in Manufacturing and Logistics: an exploratory study   Order a copy of this article
    by Ibrahim Alotaibi 
    Abstract: Despite the hype created by Artificial Intelligence is believed by many private and public institutions that it can change the standard way of performing. For many decades, Artificial Intelligence (AI) remained as phenomena of science fiction. Gratitude to those great works of Science fiction. Still there are conversations regarding AI, what that meant to integrate this technology with the present scenarios. All the crazy ideas are now a reality with the help of AI, which are in their mid-stage. The future mega trends are once a groundbreaking concept; apart from the hype created around AI we are just in the mid stage where we are witnessing the capabilities in all the major sectors. The tasks that are performed or can only be done by Human intelligence can now be performed by combining leading smart technologies and AI empowered machines. As we see a huge possibility on what AI can do the limit is endless in all the sectors especially in the Industrial and manufacturing sectors. The transformation Due to digitalization manufacturing sector is progressing massively with the involvement of AI. Over the years, AI has expanded its efficiency in Industrial Automation sectors. Companies are investing very huge in AI towards their Industrial process automation and the acceptance level is lower than expected with the hype created. Fourth industrial revolution had gained a strong hold for the industries by integrating AI with advanced technologies. Automated systems with the support of Machine learning and deep Learning are the subsets elements involved in Artificial Intelligence. In this my research is to understand what is Artificial Intelligence, the factors and elements that are involved, knowledge that is required for the implications and AI at the moment reached a stage where it is ready for scaling and implementation will this adoption continue in the future throughout the world, the challenges and reasons for this adoption.
    Keywords: Technology; Big Data; Deep Learning; Machine Learning; Artificial Intelligence; Robotics; Industrial AI; Smart Manufacturing; Automation; Logistics; Internet of Things; Manufacturing; Management.

Special Issue on: Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions Opportunities and Challenges

  • Investigating Shopper Motivations for Purchasing on Instagram   Order a copy of this article
    by Courtney Chrimes, Rosy Boardman 
    Abstract: This article investigates shopper motivations and subsequent electronic word-of-mouth (eWoM) intentions when purchasing fashion items via Instagram. A quantitative survey was distributed via social media channels and collected 205 valid respondents from females aged 18-43. Numerous preliminary analyses were conducted before undertaking Structural Equation Modelling (SEM) to test the hypothesised model. The study found that both hedonic (i.e. latest trends) and utilitarian (convenience and information availability) motivations positively affected consumers intention to search for fashion products on Instagram. However, cost (utilitarian) and authority (hedonic) were found to have no effect on consumers search intentions. The findings further suggest that there is a significant link between searching for fashion items on Instagram and purchase intentions and that users who search for fashion items on Instagram are also prone to undertaking eWoM by sharing fashion products with their friends and commenting on product posts.
    Keywords: Shopper Motivations; Social Media; Social Commerce; S-commerce; Instagram; Fashion; word-of-mouth; eWoM; user-generated content; purchase intention; Hedonic; Utilitarian; consumer behaviour; Social shopping; Structural Equation Modelling.

  • Social media, S-Commerce and social capital: A netnography of football fans and organizations   Order a copy of this article
    by Alex Fenton 
    Abstract: Social media channels allow brands to establish meaningful social relations with customers. This paper evaluates the role of social capital in building these online relationships for the benefit of commercial value and s-commerce for brands. Extensive empirical data was collected over a two-year netnography study using the social media channels of a football club in the UK as a vehicle for the study. A multimethod design was employed that included online participant observation, social network analysis, and semi-structured interviews with football fans and social media managers. rnrnThe majority of brand social media followers are often weakly connected. Finding ways to strengthen social capital with customers has significant brand and commercial implications. Positive interactions with customers are critical to building social capital to strengthen and sustain the brand. Social capital can be successfully built and nurtured through engaging content and positive interactions through social media channels.
    Keywords: Netnography; Social Capital; Social Media; S-Commerce; Lurkers; Social Network Analysis; Cyberbalkanisation.

  • Understanding sporting brands and entrepreneurship using netnography and social network analysis   Order a copy of this article
    by Alex Fenton, Keith Parry, Wasim Ahmed, Simon Chadwick 
    Abstract: Social media offers a wealth of data to help inform and enlighten SMEs on a global scale. This study aims to demonstrate that data derived from social media networks can enhance entrepreneurship in SMEs, providing tools and guidance for entrepreneurs. We present a double case of two sporting SMEs and utilise a distinctive blend of quantitative data from social network analysis using NodeXL, followed by a qualitative analysis using Netnography to gather data. We propose that using social media data in this way can create new insights for social commerce in order for SMEs to better understand consumer interactions.
    Keywords: Entrepreneurship; Social media; Interpretivism; Social network analysis; Twitter; sport; digital; netnography.

  • Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities   Order a copy of this article
    by Myriam Caratù, Daniella Ryding, Erqi Li, Gianpaolo Vignali 
    Abstract: This study contributes towards the online value co-creation debate, by examining key theories within the relationship marketing literature for building online brand communities in a fashion context (Chae & Ko, 2016; Vargo & Lusch, 2004;
    Keywords: Luxury Fashion; Millennials; Online Brand Community; Relationship Quality; Social Media; Value Co-creation.