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International Journal of Technology Transfer and Commercialisation

International Journal of Technology Transfer and Commercialisation (IJTTC)

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International Journal of Technology Transfer and Commercialisation (33 papers in press)

Regular Issues

  • A systematic review of sports analytics   Order a copy of this article
    by Rakshit Bhatnagar, Mridul Babbar 
    Abstract: The interest from both academics and practitioners in the application of big data analytics (BDA) in sports has been rapidly growing which has resulted in the increasing need to research, develop and explore new techniques. This review proposed a framework that provides a full picture of current literature on where and how Analytics has been applied within the sports industry. We will try to present an overview of major analytical tools and technologies creating value in the sports industry, with the major focus on soccer, basketball, and cricket. Unlike other sports, cricket is yet to see more researches from a perspective of sports analytics. The researches reviewed in this paper employs various techniques to measure and improve players performance such as developing a players ranking model, visual analysis to identify movement patterns and study numerical metrics during important events of the game. The present paper discusses how big data and modern Business Intelligence tools & technologies may help to address the big data issues and aid in developing a theoretical model for tactical decision making in team sports. Use of Business Intelligence and Analytics (BI&A) in competitive sports is still emerging, we identify a set of avenues for future research that will stimulate further development in sports analytics.
    Keywords: Sports; Analytics; Business Intelligence; Big data; Predictive Analytics.

  • Employee Engagement: A study of select service sector organisations using qualitative and quantitative approach   Order a copy of this article
    by Antriksha Negi, Ravinder Pant, Nawal Kishor 
    Abstract: Engagement of employees has become a key construct for both practitioners as well as researchers. This study aims to identify various antecedents of employee engagement and relevance of demographic traits of employees working in service sector organisations on the level of employees engagement. Job characteristics such as feedback, skill variety and autonomy were found to be significantly positively impacting employee engagement. While organisational politics, resource inadequacies, physical demands and work conditions etc were found to be impacting employee engagement negatively. Considering the data gathered from 121 service sector employees. ANOVA results show no significant impact of category of employee and sectors presently working with on employee engagement. But type of family individual has significant impact on employee engagement. Also unmarried employees have higher level of engagement than there married counterparts.
    Keywords: antecedents; ANOVA; demographic traits; employee engagement; independent sample T test; job satisfaction; organisational commitment; service sector; Welch test.
    DOI: 10.1504/IJTTC.2022.10038751
  • Women in the ICT sector in Kosovo - barriers and opportunities   Order a copy of this article
    by Herolinda Murati-Leka, Doruntina Ajvazi, Florijana Syla 
    Abstract: Information and communication technology, as a big discovery, is a tool that has affected the entire society by giving access to huge quantities of information. As a result, the ICT industry is considered an important factor for economic development in the knowledge society. Moreover, ICT has an important impact on gender equality and women empowerment. This paper shows an overview of barriers and opportunities by analyzing the survey that we conducted with 105 Kosovar females respondents from the ICT industry.rnThe findings from the survey show that women in the ICT industry in Kosovo face barriers based on gender discrimination. On the other hand, opportunities that we generated from the survey let to know that ICT can provide the economic and social empowerment of women, and this should be a message for ICT companies, government, and society.rn
    Keywords: career barriers; career opportunities; gender research; ICT; labor market; women participation.

  • Determinants of Technology Transfer Success: Evidence from New Zealand Public Research Organisations   Order a copy of this article
    by Jamie Attenborough, Pierluigi Martino, Cristiano Bellavitis 
    Abstract: Technology transfer from public research organisations is increasingly recognised as a key mechanism to facilitate economic impacts. Given its economic relevance, scholars are increasingly trying to understand technology transfer success and its determinants. However, technology transfer success is not well defined, and the literature on determinants remains fragmented. We investigate the goals and determinants of technology transfer across research institutes and universities within the New Zealand ecosystem from the perspective of senior TT professionals who facilitate processes at the intersection between government, university, and industry sectors. We adopt a qualitative, inductive case approach, using semi-structured interviews to collect data from 11 senior technology transfer professionals across five research institutes and six universities. Our findings indicate that technology transfer success goals and determinants are largely shared across the two types of public research organisations, with some contextual differences emergent. Technology transfer success is defined temporally by short- and long-term goals, with public research organisations emphasising longer-term outcomes over short-term outputs and returns. Determinants for technology transfer success fall under two dimensions: managing internal resources and acquiring external resources, with determinants spanning individual, organisational, and system levels. Finally, we combine the findings to form a model which provides an empirical framework for future studies.
    Keywords: technology transfer; success goals; success determinants; resource-based theory; public research organisations; research institutes; universities.

  • Analysis of Factors Impeding Access to Finance in Internet Enabled Crowdfunding: A Systematic Literature Review   Order a copy of this article
    by Emma Green, Arun Sukumar, Vahid Jafari-Sadeghi, Kaushik Pandya, Sepideh Khavarinezhad 
    Abstract: Internet Enabled Crowdfunding (IECF) is evolving fast to become a global phenomenon and has an increasingly important role in the financing of Entrepreneurs. The debates around problems faced by entrepreneurs in securing funding through IECF is reviewed in this paper. Through a Systematic Literature Review (SLR), the paper explores the themes emerging from the review and discusses the emerging issues that prevent access to funding through crowdfunding platforms. Research suggests a lack of access to funding as being a fundamental problem faced by entrepreneurs, but this paper goes beyond the identification of traditional barriers and focusses on issues that are emerging because of the innovative use of web 2.0. Further, it concludes with practice and policy implications on the emergence of new barriers for entrepreneurs.
    Keywords: Entrepreneurship; Crowdfunding; Funding; Systematic Literature Review; Internet.

  • Macro Level Framework of Information Systems Success and Effectiveness: Measuring IS/IT Project success and Organisational Readiness   Order a copy of this article
    by Yasser Saleh 
    Abstract: The introduction of information systems (IS) and information technology (IT) in the business environment generated the need for a means of measuring the success and effectiveness of these information systems. Different approaches were adopted in an attempt to produce a practical and plausible method of measurement; however, a conclusive method of measurement is yet to be found. In addition, organisations complain of implementing expensive IT/IS projects that ends up in failure due to lack of suitable organisational environments. This paper introduces a conceptual framework of IS success and effectiveness measurement. It also set the ground for a model of organisational readiness in implementing an IS/IT project based on GQM model. The framework introduces IS/IT success and effectiveness measurement on three levels.
    Keywords: Information systems; information technology; IS/IT project; organisational Readiness.

  • Transfer of technology on Tree Rich Biobooster to Irular tribes in forest fringe villages of Coimbatore, Tamil Nadu (India): An alternate source of livelihood support   Order a copy of this article
    by Natchiappan Senthilkumar, Devaraj Suresh Babu, Govindaraj Divya, Ramasamy Sumathi, Kannappan Subramaniam Rathinam 
    Abstract: Developing reasonably priced nutrient-rich organic potting media for healthy seedling production potentially results in reduction of fertilisation, irrigation rates and also decrease in nursery costs is a major aspect of the present investigation. It was achieved by the nutrient enrichment techniques adapted and enhanced the nutrients availability of the growing media for improved seed emergence and healthy quality seedlings for out planting. With the promising outcome of the result end up with the development of a product tree rich biobooster an organic growth promoter a nutrient enriched potting medium made up of an ecofriendly low cost organic materials like coir pith, flower and vegetable wastes compost which are available in plenty locally as municipal solid wastes.
    Keywords: potting mixture; coir pith; waste compost; biobooster; organic growth media; transfer of technology; commercialization; irular tribes; municipal solid wastes; India.
    DOI: 10.1504/IJTTC.2021.10041316
    by Rupa Rathee, Vandana Sharma 
    Abstract: The purpose of this research paper was to examine the impact of workplace spirituality (WPS) on employee engagement (EE) and to know whether WPS and EE are gendered. A quantitative cross-sectional descriptive research design employing convenience sampling technique was utilised. 115 valid responses were collected from faculty members working in higher educational institutions of Haryana, India and statistical methods correlation, regression and t-test were applied. Results indicated a partial support for the relationship between WPS and EE. WPS dimensions: meaningful work and inner life significantly influenced EE. The analyses further revealed that there was a significant difference for workplace spirituality among men and women employees of the organisations. Men are found to have strong effect of WPS on engagement than women. The results of the study have implications for organisations as spirituality impacts engagement for both men and women which can be used as a tool to enhance the engagement in their work.
    Keywords: workplace spirituality; employee engagement; gendered; meaningful work; inner life; conditions for community; vigour; dedication; absorption; collectivist; India.
    DOI: 10.1504/IJTTC.2021.10044168
  • A Study of Demographics and Investment Preference among Entrepreneurs of Karnataka, India.   Order a copy of this article
    by Pradeep Gupta 
    Abstract: Purpose Almost everyone owns a portfolio of investments. Numerous avenues of investment are available today. The portfolio of an investor is structured based on his investment preferences. Further, investment preference depends on various factors. Hence in this study, an attempt is made to determine the influence of demographic profile of entrepreneurs on investment preference. Design/methodology/approach To achieve the objectives of the study primary data was collected through a structured questionnaire by using a multistage random sampling method. Further, data were analyzed using Independent Samples Test and ANOVA. Findings - The results suggest that the investment preference of the respondents varies significantly based on demographic factors. Research limitations/implications - This research attempts to assess the investment preference of entrepreneurs. However, the choice and preference keep changing, and this response of the selected respondents may change at a different point of time and especially during emergency time. Originality/value The findings of this study can provide valuable inputs to the Asset Management Companies to understand the needs of potential investors and prepare their marketing strategy accordingly.
    Keywords: Investment; Portfolio; Investment avenues; Capital market; Liquidity; Entrepreneur.

  • Legally-informed information disclosure (LID) in early-stage ventures   Order a copy of this article
    by William Newell, Jacqueline Walsh 
    Abstract: Entrepreneurs face unique challenges during the formation of new ventures, including how to balance the tension between sharing and protecting confidential information with potential investors and customers while also ensuring the effective development of these relationships. To address this challenge, we suggest that new ventures employ the concept of legally-informed information disclosure (LID). We define LID as the sharing of sensitive and valuable information through means that, with the legal and relational environments in mind, clearly indicate its value and confidential nature before and during the process of disclosure. This conceptual paper argues that LID lies at the intersection of relational governance, contractual governance, and the legal perspective of breach of confidence. We propose a theoretical framework to illustrate this three-way relationship. Introducing the legal perspective to an established body of literature allows for an actionable framework that is inter-disciplinary, and legally and theoretically supported.
    Keywords: information sharing; IP protection; trust; control; relationship governance; inter-organizational relationships; entrepreneurship; breach of confidence.

  • COVID-19 Work from Home Stressors and the Degree of its Impact: Employers and Employees Actions   Order a copy of this article
    by Anna C. Bocar, Anna C. Bocar, Shad Ahmad Khan, Shad Ahmad Khan, Ferdinand Epoc, Ferdinand Epoc 
    Abstract: In the times of Coronavirus, Work from Home (WFH) has become a significant practice among a large portion of the organization. Regardless of whether employees will work in job site or work from home, the Coronavirus pandemic has most likely changed the manner of the work to be done. Many researchers believe that WFH is going to stay even in the post Covid-19 era, as it brings many benefits to the employers as well as employees. However, homes as the name connotes are not designed for the employees to work and many at times lack of the basic infrastructure to support their work requirement. The issues like miscommunication, non-tech savvy individuals, work-life balance have been other factors leading to stress feeling. Thus, conducting this study is important as it is going to be a critical consideration for the employers. When there is stress, there will be singular measures to drop down stress feeling. Then again, the employers too, need to help workers and should take measures to lessen their anxiety, as stress feeling can influence the general efficiency of the workers. The current investigation examined the impact of pressure sentiments through stressors of work from home employees very own viewpoint alongside with the comparing moves workers make to alleviate themselves from stress sentiments. The investigation additionally analyzed the activities taken by the businesses to diminish workers from the pressure feeling. For which, the respondents were instructors from various nations (Oman, Bahrain, Dubai, Philippines, India, and Vietnam). The pointers of the various boundaries of this investigation were extricated from different online articles as part of the exploratory research method. A researcher-made instrument is the main tool in gathering the data. The 132 responses were broken-down through confirmatory factor analysis and structural equation model (SEM) in Smart PLS 3.3.2, uncovers that the major stressor influencing the effect of stress feeling (ESF) is found to be stressors of working from home-employees personal perspective (EPerP), this means that majorly the personal lives or perspective of the employees is the main factor for generating the stress feeling. Another key finding of this research is that, when the employee starts taking the action to relieve himself from the stress feeling that is the point when the employer realizes his responsibility and begins taking measures to relieve employees from the stress feeling.
    Keywords: Stressors; Work from Home; Covid19; Employers and Employees Actions; Smart PLS-3.

  • Overcoming the liability of foreignness through international business incubators: An empirical analysis of the Chinese environment   Order a copy of this article
    by Antonio Crupi, Nicola Del Sarto, Alberto Di Minin, Giacomo Frigo 
    Abstract: Firms interested in becoming multinational companies must face additional costs, labelled by scholars as the liability of foreignness. These costs are: spatial distance and geography, lack of roots in the local environment, lack of legitimacy because of economic nationalism and the high cost of information acquisition for foreign firms. These liabilities are particularly strong for companies interested in entering China, a massive economy with high growth rates. To help enterprises overcome such liabilities, international business incubators emerged in the 1980s, offering a set of services to firms interested in pursuing internationalisation strategies. However, studies on such kinds of actors are limited, particularly the dynamics underlying the support that these programmes offer to firms. Through case studies of seven international business incubators located in China, we highlighted how these programmes help start-ups overcome the liability of foreignness, and determined the dimensions that are relevant to improving the success of international firms.
    Keywords: International business incubators; Liability of foreignness; China; Technology transfer.

  • A bibliometric history of the journal International Journal of Technology Transfer and Commercialisation between 2002 and 2021   Order a copy of this article
    by Meghna Chhabra, Monika Agarwal 
    Abstract: This study examines the pattern of publications, using a bibliometric analysis, of the International Journal of Technology Transfer and Commercialisation for the period between 2002 and 2021. In terms of citations, the journals influence has grown over time, with 73.45 percent of published papers earning at least one citation. In terms of the number of publications, the most contributing author to IJTTC is Ravi K. Jain; whereas, the most contributing country is the United States and the most contributing year is 2008. The study identified the following contemporary keywords signifying the contemporary research themes in the field of technology transfer and its commercialisation; technology transfer office, SMEs (small and medium enterprises), technology transfer strategy, sustainable development, entrepreneur, technological innovation, knowledge management, and spin-off. These subject areas present clear opportunities for research related themes for the IJTTC.
    Keywords: literature review; International Journal of Technology Transfer and Commercialisation; bibliometric; VOS viewer; clustering; citation analysis; keyword analysis.

  • Integrating lean startup tools in the technology transfer process: the Develop+Protect+Commercialize model   Order a copy of this article
    by Antonios D. Livieratos, Yiannis Dimitrakopoulos, Christos Tsinopoulos 
    Abstract: The Develop+Protect+Commercialize model (D+P+C) presented here integrates lean startup principles in the Technology Transfer process. D+P+C captures the process from lab to market and systematizes feedback loops from an early stage to mitigate risks and increase the chances of commercialization success. Targeting both the researcher and the TT officer, it consists of three parallel streams connected through a series of feedback loops: Develop, Protect, Commercialize. Each stream is composed of a sequence of steps, which generate options, and, in turn, lead to decisions. D+P+C was developed in the framework of an action research project, and its main purpose is to guide researchers looking to commercialize their work. By applying the model, four key lessons are offered: a) break the silos of the lab, b) obtain feedback and iterate within and across all streams, c) tolerate failure and d) fail fast, learn fast.
    Keywords: Technology transfer; Research commercialization; Lean startup; Intellectual property; Open innovation; University Technology Transfer Office.

  • Determinants affecting start-up funding: Evidence from Greece   Order a copy of this article
    by Christos Ziakis, Maro Vlachopoulou, Konstantinos Fouskas 
    Abstract: Start-up funding has been identified as a significant factor determining op-erational viability. Since start-up viability is ethnocentric and cul-ture-specific, the factors that propel sufficient funding vary significantly between different countries. This research aims to examine the implications of each determinant of funding and to identify any similarities in charac-teristics shared by start-ups funded by similar sources. A literature review was conducted to assess the diverse categories of start-up funding and the factors influencing it. Moreover, 240 start-ups founded by Greek start-uppers were surveyed. According to the results, information and communications technology (ICT) related start-ups with intellectual proper-ties, a complete business plan, and tax residency outside of Greece were more likely to receive funding from venture capitals. The studys findings have significant implications for policymakers who wish to develop a na-tional entrepreneurship strategy that will actively enhance entrepreneurial actions and can lead to national economic growth.
    Keywords: Start-up; Funding; Venture Capital; Angel Investors; Bootstrapping; Entrepreneurial Policy.

Special Issue on: Leadership in the 21st Century and Performance Agility in Organisations Knowledge, Effectuation and Innovation

  • Pooled Ordinary Least- Square, Fixed Effects and Random Effects Modeling in a Panel Data Regression Analysis; A Consideration of International Commodity Price and Economic Growth Indicators in Thirty-five Sub- Saharan Africa Countries.   Order a copy of this article
    by Ebrima K. Ceesay., Yahaya M. Moussa 
    Abstract: This study looks at the Sub-Sahara African countries experience in terms of commodity price fluctuation in different countries corners such as in the market places, retail shops, whole sales shops, street selling, at the gardening etc. The main purpose of this study is to examine the impacts of commodity prices volatility on the economic growth of 35 countries in Sub-Saharan Africa from 20002018. The results generated by using panel data models are all statistically significant at 1% level and the coefficients of the variables fluctuated. That indicates the results are inconclusive showing that the commodity prices fluctuation affects positively the growth of the economy as at now and affects negatively the growth of the economy at the previous and is expected to affect negatively the growth of the economy in the future, unless policy intervention takes place. Therefore; the quality of institutions and good governance associated with low level of corruption are identified as an implication of economic policy.
    Keywords: Sub-Saharan Africa; commodity price; economic growth; price volatility; panel data models; policy intervention.
    DOI: 10.1504/IJTTC.2021.10042441
  • The role of Policy for a more sustainable path: Economic Effects of Sustainability Indicators   Order a copy of this article
    by Fabrizia Manzo 
    Abstract: The main aim of this paper is to focus the attention on the state of the art of the so-called Sustainability Indicators, i.e. that group of data, statistic values and guidelines useful to the qualitative or quantitative evaluation of environmental, social and economical conditions of a system under examination. In particular, we will try to establish the links between the effective application of these indicators in the modern society and the role of Policy in the development and assessment of laws to actualize the effective application. The approach used for the development of this subject will be mainly a literature analysis, because we will show the historical development of the most important theories on the Sustainability Indicators developed during the last decades. The structure of the paper has been made in three steps. In the first part, we start from the concept of sustainable development, which is considered as the target to which every government aims to accomplish. In a second moment, we explain the main aspects of the most important sustainability indicators developed during the last years. Finally, we tackle the limits of the actual application of the sustainability indicators and the implication of policy in this application, both at local and international levels.
    Keywords: Sustainable development; sustainability indicators; governance.

  • Assessing student experience of online learning during COVID-19 crisis and identifying the factors for effective online learning environment.   Order a copy of this article
    by Meenakshi Sharma, Meenakshi Sharma 
    Abstract: To enhance good experience of students it becomes important to understand the students perception of online teaching and learning. The outbreak of COVID-19 was unexpected and it forced Universities to launch live online programs. MOOCS and various other platforms has enhanced the student experience which is more involving, flexible, cost and time saving. This study aims to assess the students experience in online learning, and identify the components and activities they expect in an online learning environment. The study identifies critical success factors of effective online environment to find their priorities for success in online learning. Data from 500 students were collected from different courses taught online during COVID-19 crisis of various universities of higher education in India. The study is descriptive in nature. The results of the study would improve the online learning environment, help the higher education institutions develop quality online learning content and effective delivery which is more engaging and benefit the society at large after the transformation Pandemic of COVID-19.
    Keywords: online learning; COVID-19; MOOCs; technology; effective and ineffective delivery of learning resources.
    DOI: 10.1504/IJTTC.2021.10044011
  • Servant leadership and Ambidexterity: The Mediating Role of Talent Management in Pharmaceutical Companies at Egypt   Order a copy of this article
    by Mohamed Elsotouhy, Tamer Ashry, Nada Khalifa, Hamida Al-Najjar 
    Abstract: The essential target of this study is to examine the effect of both servant leadership and talent management on organizational ambidexterity in pharmaceutical industries in Egypt. To test these impacts, a highly structured questionnaire has been developed and circulated among 294 chemists and pharmacists in six organizations following the public area. The questionnaire was completed by 262 people, with an 89 per cent response rate. In view of the Statistical Package for the Social Sciences (SPSS) and Amos, the outcomes showed that servant leadership has a significant positive effect on both talent management and organizational ambidexterity. Furthermore, the results showed that there was a significant positive effect of talent management on ambidexterity, and affirmed also the mediating vital role of talent management in the relationship. Important implications have been founded and discussed for both researchers and practitioners.
    Keywords: Servant leadership; talent; talent management; Ambidexterity; exploration; exploitation; Egypt.

  • Ownership structure management and its effect on dividend policy in the Tunisian Stock Exchange Enterprises: Empirical Study   Order a copy of this article
    by Ibtissem Missaoui 
    Abstract: The paper has for aim to assess the relationship between ownership structures on dividend payouts ratio in the context of the Tunisian Stock Exchange Firms. The method used LRM Linear regression method with panel data analysis to study this causality sample comprises 30 Tunisian listed companies. The findings show a positive impact of the ownership structure on the level of dividends. Also, the regression results find non-significant influence causality of CEO duality level on the stockholder dividend payouts. The limited of this empirical study concerns the small size of the sample in the period of 12 years from 2008. The future researches will take part more financial companies in order to generalize the results founded. The original value and implication of this empirical research can interest more the scholar researchers in economic and finance corporate governance, the policymakers, foreign investors, and financial directors.
    Keywords: Ownership structure; Dividend; corporate governance; panel data analysis; Tunisian Stock Exchange Entreprises.

  • The Impact of Monetary and Non-Monetary Motivation on Employees Performance: A Case Study of Hyderabad Electric Supply Company (HESCO).   Order a copy of this article
    by Erum Shaikh, Hemal Azhar, Nida Zehra 
    Abstract: The aim of this research study is to identify the impact of Monetary and Non-Monetary motivational factors on the performance of the employees of HESCO, Hyderabad, Pakistan. A sample of 217 questionnaires was distributed and filled up by the employees at the head office of HESCO which were based on 2 sections. On the other hand, descriptive statistics, multi co-linearity, correlation, and multiple regression analysis were analyzed by SPSS. The researcher concludes that in monetary motivation factors, salary and promotion have positive influence whereas, bonus have a negative impact on employees performance and in non-monetary motivation factors, job security and recognition and appreciation have positive impact exclude working condition have negative impact on employees performance.
    Keywords: Monetary; Non-Monetary; Motivational Factors; Employee’s Performance.

  • Effect of International Entrepreneurship Indicators on Innovative Performance: The mediating role of Motivation   Order a copy of this article
    by Mehdi Tajpour, Elahe Hossieni, Mohsen Brahmi 
    Abstract: Companies affected by global changes, to adapt to a dynamic environment, must move towards innovation. Although many studies have been done on the components of international entrepreneurship, so far little attention has been paid to the mediating role of motivation in Iranian businesses in this field. Therefore, the aim is the effects of global entrepreneurship indicators on innovative performance with mediating role of motivation in the field of international trade of Iran. The present study is a descriptive-practical correlation in terms of how data was collected. For collecting data, the standard questioners of Global Entrepreneurship Monitor (GEM) and its report during 2017 were used. The statistical society was eliminated based on age, business and export rate higher than 25%. Based on following point about 2543 samples were extracted, which is based on Cochran formula, we estimate 333 samples was analyzed. The individual-level data were extracted from GEM 2017. Data analysis was performed by means of SmartPLS3 software. and findings confirm the hypothesis. The findings provide for policymakers a feasible path to the effect of international entrepreneurship indicators on innovative performance in international business, in that business their new business play a vital role in the economic and social development of society. Also, innovative business is better equipped to exploit international market opportunities and perform better in such markets.
    Keywords: International Entrepreneurship; Entrepreneurial opportunity perception; Innovative; Performance.

  • Effectuation: Exploring A moderating Role Between Leadership And Management Innovation   Order a copy of this article
    by RANA Ezzeddine Jisr, Bassem E. Maamari, Mohsen Brahmi, Cynthia Jabbour 
    Abstract: The competitive business environment today is constantly calling firms to innovate for sustainability. This need reforming the way they operate, manage and develop themselves. Nevertheless, flexible firms can easily understand and adapt to the drivers of innovation to reach a higher rate of sustained success. The aim of this study is to identify the role of leadership with its two types: transformational and transactional as an aid to manage innovation and identify effectuation as a moderator to this relationship. Furthermore, the aim of the current study is to find out whether effectuation can enhance the potential moderating role between transformational and transactional leadership with management innovation and thus can be considered a development to the theory of effectuation. The data is collected from 314 complete and usable survey in the service industry and analysed for CFA correlations and SEM. The results reveal that transformational leadership is positively correlated to transactional leadership, effectuation, and management innovation.
    Keywords: effectuation; leadership; management innovation.
    DOI: 10.1504/IJTTC.2020.10038789
  • Management the new innovation source of energy biogas: a project spider case study   Order a copy of this article
    Abstract: This study aims to analyse the impact of agricultural waste on the environment and its use for energy production, thanks to the help of biogas plants, it is possible to produce thermal energy, electricity and biological compost, which can be used for the cultivation of agricultural areas.This study aims to represent what the situation is following the installation of a network of biogas plants "C.d. Project Spider" and the benefits that the environment would derive from it.For this research, two brands have been designed: "BioMoz" and "For Nature For Earth For You". The company using these brands must meet established standards to demonstrate the low environmental impact of the finished product.
    Keywords: Innovation; Managerial Innovation; Enviromental Impact; Project Spider Model; Energy;.

  • Protagonist of Public Service Advertising in changing Attitude in a Specific Territory: Empirical Study in COVID-19 Era   Order a copy of this article
    by Krishna Pal Singh, Amima Shoeb, Anurag Singh, Mohsen Brahmi 
    Abstract: Background: The purpose of this study is to determine the critical function of public service advertising in raising health awareness among Kanpur residents and how it is influencing people's attitudes in the COVID19 scenario. Approach/Methodology: A total of 200 Kanpur residents were considered for this study, and data were collected using 7-point Likert scale questionnaires. This study's data is gathered through a convenient sampling procedure. We have one dependent variable (e.g., public service advertising) and four independent variables (e.g., health care ad, informativeness, attitude change, source credibility) in this study, thus it is a multivariate analysis. To arrive at a conclusion, the claimed relationship between the variables was tested using multiple regression analysis. Findings: Findings of the current study reveal that public service advertising is one of the most effective forms of advertising for raising public awareness and influencing people's attitudes and health behaviours so that the COVID-19 pandemic catastrophe may be properly managed. As a result, many people's lives have been saved. Implication policy: Thus, based on the findings of the study, the researchers suggested that public service advertising be used to spread Covid-19 awareness in order to increase health awareness
    Keywords: Attitude; Covid-19; Public Service Advertising; Awareness; Health Behavior.

Special Issue on: BAVT-2019 Commercial Applications of Technology

  • Potential factors influencing Sports Fan Team Identification   Order a copy of this article
    by Avtar Singh, Rahul Sharma 
    Abstract: The birth and growth of many different sports leagues in the past decade had been witnessed by people in India. The sports sector in the country is one of the emerging sector and is continuously experiencing a number of developments. The increasing sports leagues popularity and organizing different sports at regular intervals deliver abundant opportunities in business for corporates. The purpose of this study is to identify factors motivating people to associate themselves with any sports league/leagues. The present study is quantitative in nature and the results of this study bring several different factors that would help the marketers to strategize and become more audience-specific in their marketing activities.
    Keywords: Sports League; Factors; Fans; Identification; Sports Teams/Team.

Special Issue on: ICBMIS 2020 Challenges in Sustainable Business Innovation and Technology Management

  • Impact of Artificial Intelligence in Manufacturing and Logistics: an exploratory study   Order a copy of this article
    by Ibrahim Alotaibi 
    Abstract: Despite the hype created by Artificial Intelligence is believed by many private and public institutions that it can change the standard way of performing. For many decades, Artificial Intelligence (AI) remained as phenomena of science fiction. Gratitude to those great works of Science fiction. Still there are conversations regarding AI, what that meant to integrate this technology with the present scenarios. All the crazy ideas are now a reality with the help of AI, which are in their mid-stage. The future mega trends are once a groundbreaking concept; apart from the hype created around AI we are just in the mid stage where we are witnessing the capabilities in all the major sectors. The tasks that are performed or can only be done by Human intelligence can now be performed by combining leading smart technologies and AI empowered machines. As we see a huge possibility on what AI can do the limit is endless in all the sectors especially in the Industrial and manufacturing sectors. The transformation Due to digitalization manufacturing sector is progressing massively with the involvement of AI. Over the years, AI has expanded its efficiency in Industrial Automation sectors. Companies are investing very huge in AI towards their Industrial process automation and the acceptance level is lower than expected with the hype created. Fourth industrial revolution had gained a strong hold for the industries by integrating AI with advanced technologies. Automated systems with the support of Machine learning and deep Learning are the subsets elements involved in Artificial Intelligence. In this my research is to understand what is Artificial Intelligence, the factors and elements that are involved, knowledge that is required for the implications and AI at the moment reached a stage where it is ready for scaling and implementation will this adoption continue in the future throughout the world, the challenges and reasons for this adoption.
    Keywords: Technology; Big Data; Deep Learning; Machine Learning; Artificial Intelligence; Robotics; Industrial AI; Smart Manufacturing; Automation; Logistics; Internet of Things; Manufacturing; Management.

Special Issue on: Social Commerce and Technological Applications for Enhancing Consumer and Business Interactions Opportunities and Challenges

  • Investigating Shopper Motivations for Purchasing on Instagram   Order a copy of this article
    by Courtney Chrimes, Rosy Boardman 
    Abstract: This article investigates shopper motivations and subsequent electronic word-of-mouth (eWoM) intentions when purchasing fashion items via Instagram. A quantitative survey was distributed via social media channels and collected 205 valid respondents from females aged 18-43. Numerous preliminary analyses were conducted before undertaking Structural Equation Modelling (SEM) to test the hypothesised model. The study found that both hedonic (i.e. latest trends) and utilitarian (convenience and information availability) motivations positively affected consumers intention to search for fashion products on Instagram. However, cost (utilitarian) and authority (hedonic) were found to have no effect on consumers search intentions. The findings further suggest that there is a significant link between searching for fashion items on Instagram and purchase intentions and that users who search for fashion items on Instagram are also prone to undertaking eWoM by sharing fashion products with their friends and commenting on product posts.
    Keywords: Shopper Motivations; Social Media; Social Commerce; S-commerce; Instagram; Fashion; word-of-mouth; eWoM; user-generated content; purchase intention; Hedonic; Utilitarian; consumer behaviour; Social shopping; Structural Equation Modelling.

  • Social media, S-Commerce and social capital: A netnography of football fans and organizations   Order a copy of this article
    by Alex Fenton 
    Abstract: Social media channels allow brands to establish meaningful social relations with customers. This paper evaluates the role of social capital in building these online relationships for the benefit of commercial value and s-commerce for brands. Extensive empirical data was collected over a two-year netnography study using the social media channels of a football club in the UK as a vehicle for the study. A multimethod design was employed that included online participant observation, social network analysis, and semi-structured interviews with football fans and social media managers. rnrnThe majority of brand social media followers are often weakly connected. Finding ways to strengthen social capital with customers has significant brand and commercial implications. Positive interactions with customers are critical to building social capital to strengthen and sustain the brand. Social capital can be successfully built and nurtured through engaging content and positive interactions through social media channels.
    Keywords: Netnography; Social Capital; Social Media; S-Commerce; Lurkers; Social Network Analysis; Cyberbalkanisation.

  • Understanding sporting brands and entrepreneurship using netnography and social network analysis   Order a copy of this article
    by Alex Fenton, Keith Parry, Wasim Ahmed, Simon Chadwick 
    Abstract: Social media offers a wealth of data to help inform and enlighten SMEs on a global scale. This study aims to demonstrate that data derived from social media networks can enhance entrepreneurship in SMEs, providing tools and guidance for entrepreneurs. We present a double case of two sporting SMEs and utilise a distinctive blend of quantitative data from social network analysis using NodeXL, followed by a qualitative analysis using Netnography to gather data. We propose that using social media data in this way can create new insights for social commerce in order for SMEs to better understand consumer interactions.
    Keywords: Entrepreneurship; Social media; Interpretivism; Social network analysis; Twitter; sport; digital; netnography.

  • Online Branding Strategies of Saudi Arabian Bakeries: A Qualitative Approach   Order a copy of this article
    by Raghdah Aljuwaiser, Panayiota Alevizou 
    Abstract: This paper reports on qualitative research that sheds light on online retail branding in the bakery sector. This paper highlights owner-managers (OMs) perceptions of branding, as well as their online branding approaches. We adopted an interpretivist enquiry, and as such, we conducted semi-structured interviews with seven OMs of small and medium enterprises (SMEs) in Saudi Arabia, as the OM is considered pivotal in developing and operationalising the online branding strategy. Our findings highlight a threefold OM perspective of branding, which implies an abstract rather than strategic view of branding. Our findings also indicate a fragmented and inconsistent use of online branding strategies amongst bakery OMs, which may be clouding their brand identity and creating additional resource requirements. The paper contributes to the knowledge on SMEs online branding through a qualitative approach and from an owner-manager perspective.
    Keywords: SME communication; online branding; social media; influencers; owner manager.

  • Social Commerce promotes Sharing Economy: A Case Study of Mercari, Japan   Order a copy of this article
    by Mitsunori Hirogaki 
    Abstract: In Japan, the peer-to-peer sales platforms on smartphones have been overwhelming the traditional Internet auction sites. However, only a few quantitative analyses have explored why these social commerce sites are attracting Japanese consumers. This study investigated what factors motivated Japanese consumers to participate in peer-to-peer sales platforms. Questionnaires were distributed to 1,000 respondents randomly selected from all districts. The logistic regression analysis was used to identify consumer motives while observing different factors that affect the said motives independent of controlled variables. The results showed that demographic factors and the motivation to participate in a sharing economy significantly affect the motives when engaging in peer-to-peer sales platforms. Interestingly, the study found that income had no significant effect when engaging in peer-to-peer sales platforms. These results will be useful for the effective entry of social commerce businesses and marketing strategies.
    Keywords: C to C; Social Commerce; Electronic Commerce; Japanese online market; Social Media; Peer-to Peer Sales Platforms.

  • Exploring the Role and Significance of Consumer Relationship Quality and Participation within Online Fashion Brand Communities   Order a copy of this article
    by Myriam Caratù, Daniella Ryding, Erqi Li, Gianpaolo Vignali 
    Abstract: This study contributes towards the online value co-creation debate, by examining key theories within the relationship marketing literature for building online brand communities in a fashion context (Chae & Ko, 2016; Vargo & Lusch, 2004;
    Keywords: Luxury Fashion; Millennials; Online Brand Community; Relationship Quality; Social Media; Value Co-creation.