Forthcoming and Online First Articles

International Journal of Technology Transfer and Commercialisation

International Journal of Technology Transfer and Commercialisation (IJTTC)

Forthcoming articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

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International Journal of Technology Transfer and Commercialisation (3 papers in press)

Regular Issues

  • The influence of social media on consumer purchase decisions and sales increment of businesses owned by women in Kosovo   Order a copy of this article
    by Tringa Danca Hoti 
    Abstract: The primary objective of this research paper was to analyse and evaluate the impact of social media on sales increase for businesses owned by women, particularly in the context of the shift from traditional to online marketing. Specifically, it examines how communication through social media platforms influences sales growth for women entrepreneurs in Kosovo. To gather primary data, a structured questionnaire was employed, yielding 50 responses from participants in Kosovo via Google Forms as the online survey tool. The findings indicate that social media significantly contributes to an increase in sales, especially for women-owned businesses. Consumers are increasingly relying on social media to discover and purchase products, often bypassing traditional in-store visits. This frequent exposure to products via social media can result in impulse purchases, further boosting sales for female entrepreneurs. For data analysis, SPSS was utilised to perform descriptive statistics, frequency tables, charts, and Chi-square tests, while t-tests were employed to test the hypotheses. This study enhances the existing literature by highlighting how social media marketing impacts the sales performance of businesses owned by women.
    Keywords: social media; marketing; sales increment; women entrepreneurs; online marketing; advertising.
    DOI: 10.1504/IJTTC.2025.10069759
     
  • Cultural and religious values steering the digital future?   Order a copy of this article
    by Harshdeep Kaur, Sandeep Singh, Hajer Jarrar, Daisy Mangla, Charbel Salloum 
    Abstract: The present research focuses on exploring the effect of these factors on entrepreneurial activity in India in detail. Entrepreneurial activity and economic growth in any country go hand in hand. There is a plethora of factors that boost entrepreneurship in the nation. The steps taken by the government to increase entrepreneurial activity within the country, religious beliefs, cultural values, existing employment opportunities, and several other competitive advantages render huge benefits to the growth of the country. Besides, the popularity of the concepts of Industry 4.0 and digitalisation is proving to be a game-changer in shaping the entrepreneurial landscape within the country. The current study includes a comprehensive review of academic and industry publications published during the last 10 years exclusively in English. The findings of the study reveal that active entrepreneurship and its continuous growth have the potential to drive economic growth and development in India and that culture and religious beliefs, along with robust government initiatives, play a massive role in promoting entrepreneurship in the country. Along with that, the study also highlights the inevitable role played by digitalisation and Industry 4.0 in the wholesome growth of the economy.
    Keywords: cultural value; India; entrepreneurship; evolution; Industry 4.0; digitalisation.
    DOI: 10.1504/IJTTC.2025.10070044
     
  • The role of Tunisian universities in managing sustainable innovation: contribution of art and craft institutes in combating environmental degradation   Order a copy of this article
    by Wissem Ben Chikha 
    Abstract: In the face of the environmental crisis, education is a key lever for preparing future generations to tackle sustainability challenges. This study examines the integration of sustainability concepts into the curricula of art and craft institutes, focusing on practical teaching tools, sustainable policies, and interdisciplinary collaboration between arts and technology to develop innovative solutions. Through a PLS-SEM analysis of 149 students, the findings reveal that practical tools enhance their engagement and understanding of environmental issues, thereby facilitating the application of sustainability concepts. While the impact of sustainable policies is less pronounced, they remain crucial in steering education toward meaningful change. This study also highlights the importance of interdisciplinary collaboration and urges institutions to prioritise sustainability in art education to better equip students for future ecological challenges.
    Keywords: sustainable innovation; Tunisian universities; arts and crafts; environmental degradation; educational strategies; environmental sustainability.
    DOI: 10.1504/IJTTC.2025.10070045
     

 

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