Forthcoming articles

International Journal of Technology Transfer and Commercialisation

International Journal of Technology Transfer and Commercialisation (IJTTC)

These articles have been peer-reviewed and accepted for publication but are pending final changes, are not yet published and may not appear here in their final order of publication until they are assigned to issues. Therefore, the content conforms to our standards but the presentation (e.g. typesetting and proof-reading) is not necessarily up to the Inderscience standard. Additionally, titles, authors, abstracts and keywords may change before publication. Articles will not be published until the final proofs are validated by their authors.

Forthcoming articles must be purchased for the purposes of research, teaching and private study only. These articles can be cited using the expression "in press". For example: Smith, J. (in press). Article Title. Journal Title.

Articles marked with this shopping trolley icon are available for purchase - click on the icon to send an email request to purchase.

Register for our alerting service, which notifies you by email when new issues are published online.

Open AccessArticles marked with this Open Access icon are freely available and openly accessible to all without any restriction except the ones stated in their respective CC licenses.
We also offer which provide timely updates of tables of contents, newly published articles and calls for papers.

International Journal of Technology Transfer and Commercialisation (34 papers in press)

Regular Issues

  • Social Advertisement Awareness and Social Media Engagement Attitude of Consumers: An Empirical Examination   Order a copy of this article
    by SHANTHI RAVIKUMAR, M. REKHA, J. Bhanu Priya 
    Abstract: The society is witnessing an imperative and necessary requirement of social media platform to share their perception, opinion, experience, preference and attitude towards their daily lives. The consumers are tends to engage themselves in social media participation for the purpose of making their life more informative and knowledgeable. So, the social advertisements are playing a vital role to indoctrinate the consumers behaviour and attitude. In this digital era the social advertisements are taken to the people through social media sites in the form of memes, posts, images etc. thus the study gains importance in this modern world measuring the media engagement in social advertisements. In recent scenario, advertisement becomes an important strategy to reach the social groups via social media platforms. The purpose of this paper is to determine the consumers social media engagement attitude towards social advertisement campaigns awareness. This study sample size was 160 and convenience sampling technique had been used to collect the primary data from respondents through a structured questionnaire and exploratory factor Analysis applied to determine the dimensions of social media engagement attitudes of social advertisements campaigns. The study concludes, the role of social advertisements cannot be ignored or negotiated. It is very important to make these ads more effective to tackle the social issues. But it has been observed that the approach to social advertisements has been indifferent.
    Keywords: Social Media; Advertisement; Media Engagement; Consumer Attitude; Awareness Campaigns.

  • TTO configuration and tasks in Europe, a geographical perspective   Order a copy of this article
    by Jasmine Meysman, Sven H. De Cleyn, Johan Braet 
    Abstract: To improve the EUs competitive position in the world economy, it is focusing on technology transfer and innovation. Based on its own reporting, however, it becomes clear that not all regions are currently as innovative as the EU would like them to be. With this is mind, this study aims at finding out the differences in technology transfer office affiliations and operations from a geographical perspective. We studied 51 TTOs from 20 countries and divided them into 5 geographical regions of the European continent. TTO affiliation, organisational structure, responsibilities and tasks were studied, in order to find out if regional differences were present. We were able to identify certain trends in TTO affiliation and organisational structure, and found out that TTO responsibilities and tasks do differ from region to region.
    Keywords: technology transfer; TTO affiliation; TTO tasks; TTO configuration; Spin-off creation; patenting; licensing; geographical differences; European technology transfer.

    by Yucheng Liu 
    Abstract: The National Science Foundation (NSF) Innovation Corps (I-Corps) Teams program was designed to provide learning environments and entrepreneurship training for graduate students and researchers to translate and commercialize their fundamental research results through customer discovery and starting new companies. A Mississippi State University (MSU) team participated in this program with their preliminary design of metal-based arch wedge supports (AWS) produced using additive manufacturing (AM) methods and the results obtained from the teams NSF I-Corps Site program. During the seven-week I-Corps program, 102 interviews were conducted and the team gained a deep understanding of customers, partners, and markets. Based on the intensive interviews with potential customers and partners, the team has formed a business canvas model and decided to pursue the commercialization of applying AM methods to produce custom and semi-customized foot orthotics with high durability at low cost. A PhD student, who is also the entrepreneur lead of this team, has gained substantial entrepreneurship skills through the I-Corps training program.
    Keywords: I-Corps program; metal-based foot orthotics; arch wedge support; additive manufacturing; engineering entrepreneurship.

  • Difference in activities of four levels of gross license income in university TLOs   Order a copy of this article
    by Kazufumi Yaji 
    Abstract: In this study, we divided 2017 gross license income to four levels, ~$1 million, $1 million~$10 million, $10 million~$100 million and more than $100 million. In each 2017 level, we use the statistical analysis software SPSS Statistics 23 (IBM Corporation, Armonk, NY, USA) to perform multiple regression analysis. The number of patent applications, the number of licenses, the number of US patents issued, R&D from government and R&D from industry, etc. are picked up as an explanatory variable. Moreover, gross license income is picked up as an object variable. From these results, we found that there are differences in four levels of gross license income. In ~$1 million, total patent applications filed affect the increase of gross license income. In $1 million~10 million, total licenses disclosed affects the increase of gross license income. In $10 million~$100 million, invention disclose received and license issued affects the increase of gross license income and exclusive licensed/options, total disclosure licenses and non-exclusive licenses/options have the effect of reducing the gross license income. In more than $100 million, multiple regression analysis is not performed and patent rights generating huge license income (homerun patents) might affect gross license income.
    Keywords: technology licensing organisation; TLO; TTO; medical school; multiple regression analysis; gross licensing income.
    DOI: 10.1504/IJTTC.2020.10028293
  • A practical approach to critical thinking among EFL learners   Order a copy of this article
    by Valeria Thomson, Mercy Rani Yedidi 
    Abstract: There is no dispute among academicians when it is stated that critical thinking is an important study skill of the 21st century. It goes without saying that critical thinking has been playing a significant role in learning for the last few years but, the pertinent question is 'Are learners serious and focused in developing the skill during the learning process?' At the same time, teachers and lecturers as well are not so successful in developing the skill of analysis and evaluation among learners before they form opinions. We fail to see critical thinking skills among students even at the higher level of education. Bearing in mind these scenarios, this presentation aims to identify the need for integrating critical thinking into English as a foreign language (EFL) teaching in the general foundation program (GFP) and to provide an insight for teachers to design and use learning strategies to inculcate the skill of 'thinking out of the box' among learners. The study attempts to explore different strategies which enhance critical thinking among learners.
    Keywords: critical thinking; strategy use; metacognitive skills.
    DOI: 10.1504/IJTTC.2020.10028271
  • Employability through networking: a way forward   Order a copy of this article
    by Bilal Ahmad Pandow, Ali Salem 
    Abstract: The social networking is fast replacing traditional means of networking, especially now it has become inevitable in the context of employment. In the present context, this study tries to unveil some of the significant determinants of employability in the Middle East scenario. For the purpose, three determinants, namely networking, knowledge, and social capital, are identified during the group discussion, and the same were tested empirically later in the study. A total of 370 questionnaires were circulated online, but only 263 responded to the study. The confirmatory factor analysis and structural equation modelling were used to perform variable modelling and recommendations are made based on the findings.
    Keywords: networking; knowledge; social capital; employability.
    DOI: 10.1504/IJTTC.2020.10028289
  • Taxonomy of VUCA in Indian start-ups: the future of entrepreneurship   Order a copy of this article
    by Aseem Chauhan, Manoj Joshi, Ashok Kumar, Suhayl Abidi 
    Abstract: The purpose of the study is to explore and examine the taxonomy of VUCA in Indian start-ups in anticipation of what the future of entrepreneurship shall be! Researchers have examined fields such as robotics, artificial intelligence, genomics, etc. that will shape the industry. In order to adapt, what kind of entrepreneurship and dynamic capabilities will be required, needs deeper thinking. The world is under turbulence and will be volatile, uncertain, complex and ambiguous, termed as VUCA. We build on our previous studies on 'entrepreneur readiness' and 'Dotcoms' readiness'. Based on our thesis, we investigated around 50 Indian start-ups by deploying qualitative methods, like phenomenological studies supported by in-depth interviews, after examining and drawing knowledge from select start-ups, their VUCA readiness belonging to countries like Israel, China, USA and Singapore. Thus, successful economies with a well-defined entrepreneurial ecosystem, enable organisations to drive innovation, whether they are too fast or too furious but need to be a VUCA learner. The authors diagnose the combined response to VUCA in terms of 'entrepreneur-manager' and not 'manager-entrepreneur'. The study proposes a response model as a foresight required for entrepreneurial businesses for survival and growth in their VUCA journey.
    Keywords: entrepreneur; start-up; entrepreneur-manager; entrepreneurial capabilities; entrepreneurial ventures; taxonomy; foresight; dynamic capabilities; future; VUCA.
    DOI: 10.1504/IJTTC.2020.10028294
  • Hindsight-insight-foresight: a strategic combination for enterprises in a VUCA world?   Order a copy of this article
    by Aseem Chauhan, Manoj Joshi, Ashok Kumar, Suhayl Abidi, A. Dhiraj 
    Abstract: Dotcom-based start-ups have steered their existence, sailing through rough weather, undergoing turbulence, i.e., volatile, uncertain, complex and ambiguous times, termed as VUCA. The objective of this research is to discover the VUCA challenges that the dotcom enterprises have undergone in the last decade, keeping in mind the ontological and epistemological dimensions and the foresighted required for survival in a world of chaos. An influential case selection technique was administered, where one case was selected that influenced the identified findings among a set of similar cases. BookMyShow (BMB), as the incumbent entrepreneurial firm, from the dotcom space was chosen for the study. This research reflects that in the age of turbulence, dotcom-based enterprises (or entrepreneurial firms) should 'think like a futurist', with new leadership literacies engaging 'foresight and innovation', while moving swiftly acquiring a 'strategic foresight', emanating from hindsight-insight-foresight combination.
    Keywords: BookMyShow; BMB; enterprise; foresight; hindsight; insight; VUCA.
    DOI: 10.1504/IJTTC.2020.10028295

Special Issue on: MIC18 Promoting Entrepreneurship and Technological Skills National Needs, Global Trends

  • Predictive modelling to illustrate factors influencing students at risk   Order a copy of this article
    by Shajeea Khan, Jacintha Menezes 
    Abstract: Students' academic performance and progression is the key performance indicator of any educational institution. Students' academic progression may vary due to various factors. Therefore, identifying students at risk at an early stage could help to improve the academic progression of students, through academic counselling and close monitoring. Predictive analytics can discover patterns in data that can lead to meaningful predictions for the unknown data. In the proposed research, students already identified at risk are further categorised into low risk, medium risk and high risk. Student study level, type of assessment, type of module and issues faced by the students are taken as the influencing factors. The research focused on finding the influencing factors with the level of risk through predictive modelling. Research results show the issues faced by the student (academic/personal) as the main influencing factor with type of risk.
    Keywords: data mining; knowledge discovery; WEKA; predictive analytics; classification; decision tree.
    DOI: 10.1504/IJTTC.2020.10028290

Special Issue on: ICMEM 2018 Digital Media Integration in Technology Management to Create Competitive Advantage

  • Information technology adoption model in Indonesian creative industry clusters: toward strengthening competitive advantages   Order a copy of this article
    by Wawan Dhewanto, Yuliani Dwi Lestari, Sri Herliana, Rafiati Kania 
    Abstract: The model of information technology (IT) adoption has been studied extensively from two main perspectives: a considered perspective to adopt IT, which underlines technology-organisation-environment (TOE) frameworks, and an impact perspective, which conceptualises performance implication as a tool to increase competitiveness. The objective of this study is to improve the holistic view of both perspectives in the context of competitive advantage in the firm associated with industrial clusters by combining both perspectives. This study chose Indonesian creative industry clusters regarding various institutions that have supported the growth of the burgeoning creative firm. To achieve this objective, a model of IT adoption assembled three considered factors of IT adoption (i.e., technology, organisational, environmental) and three performance implications (i.e., operation, innovation, and market). To test the model, a survey of 112 creative firms was conducted and PLS-SEM method was used to confirm the IT adoption model. The results confirm how creative firms within clusters adopt IT and confirm the IT adoption model as a competitiveness imperative in business activities.
    Keywords: competitive advantage; information technology adoption; creative industry; technology-organisation-environment; TOE; clusters.
    DOI: 10.1504/IJTTC.2020.10028287

Special Issue on: SIMSARC'18 Communication and Commerce Impetus for Growth for Business

  • Augmentation of Effectiveness of New Product Development through Social Media: An Empirical Validation   Order a copy of this article
    by Sonica Rautela, Samir Yerpude, Tarun Kumar Singhal 
    Abstract: Purpose: The world is changing dramatically. These changes can be witnessed in different macro-environmental factors. The organizations are also witnessing a constant change in their business environment. In such high volatile environment, business firms need to innovate and change themselves. Therefore, it becomes vital for firms to adjust and alter their offerings to keep pace with the changes. New product development (NPD) is the lifeblood for any firm, and their success contributes towards profitability and growth. New products are not only crucial for the profitability of any firm but also provide a competitive edge. However, only a small percentage of new products become successful in comparison to the number of new products introduced in the market. This portrays that the users are unwilling to accept the new products. Therefore, there lies a strong need to involve and inculcate the viewpoints of customers while designing a product so that they are not mere receivers of products but also active participants in the creation of products. Further, as per this study, the involvement of other vital elements such as the sales department, R & D department, and the company level drivers play a critical role in the success of a new product. Design/methodology/approach: The study presented is two-fold. First, with the help of extensive literature review, researchers have stated the gaps in the theoretical foundations mentioned in the previous studies. As a second step, the gaps are converted into hypotheses and statistically tested with the help of Structured Equation Modelling. Findings: Results indicate that the four parameters, i.e., Company level drivers, Social Media Inputs, Sales Dept. Inputs and Research & Development Inputs influence the New Product Development (NPD) effectiveness positively, while the parameter Social Media Inputs scores the highest amongst them. Practical implications: The organizations need a judicious blend of the four parameters, i.e., Company level drivers, Social Media Inputs, Sales Dept. Inputs and Research & Development Inputs while designing the new product. While more weightage is to be allotted to social media inputs, this will mitigate the risk of new product failure in the market significantly while, on the other hand, make the customers feel empowered.
    Keywords: New Product Development (NPD); Social Media Inputs; Company Level Drivers; Sales Department; Research & Development (R&D); Effectiveness.

  • An empirical study to measure Consumer Adoption of Mobile banking services   Order a copy of this article
    by Mallika Srivastava, Semila Fernandes 
    Abstract: In the highly secured and regulated world of Banking and Financial Services and Insurance (BFSI), mobile banking (m-banking) has emerged as an innovative technological advancement. The consumer adoption of m-banking technologies has not been measured comprehensively. Through the current study, the authors have made an attempt to measure the consumer adoption of m-banking in developing economy. To support this research, Everett Rogers theory of diffusion of innovation is adopted as theoretical framework. An exploratory study was administered through a structured questionnaire. Non-Probabilistic convenience sampling technique was adopted for the study. Confirmatory Factor Analysis (CFA) was used to establish the measurement model. Additionally, the study also explores the impact of demographic characteristics like gender, age, income, marital status, duration of using smart phones and duration of using internet banking on consumer adoption towards m-banking services using ANOVA.
    Keywords: Compatibility; Relative Advantage; Complexity; Trialability; Observability; Consumer Adoption; mobile banking.

Special Issue on: ICBM-2019 Disruptions in Business - Embracing the Age of Digitalisation

    by Dhanraj Sharma, Ruchita Verma, Shiney Sam 
    Abstract: Financial innovations are taking place around the world in the form of widespread storms and one of such major innovations is cryptocurrency, introduced in the year 2008. It has the properties of both a currency (medium of exchange) and an asset (store value). Hence it can be used as a payment method as well as portfolio investment option. Seeking the importance of cryptocurrency, the present study aims to explore its adoption worldwide. Based upon the use of secondary data, Google trend time series, Google trend country interest points, Bitcoin nodes network and software download trend of the countries are taken as proxies for analysing the awareness and adoption of cryptocurrency around the world. The result of the study provides that the cryptocurrency market is highly searched and adopted in developed countries than in developing countries. Some countries have restricted or put an implicit restriction on the use of cryptocurrency, but on the other hand, many tech-savvy countries such as USA, Canada, Ukraine, European Union have welcomed this new technology with open arms.
    Keywords: Cryptocurrency; Adoption Rate; Google Trend; Time Series.

Special Issue on: CAREMS 2019 Applied Research in Engineering, Technology and Management

  • Customer Service Orientation has an impact on Organizational Effectiveness in IT and ITES industries   Order a copy of this article
    by Anni Arnav, Revathy Shivashankaran 
    Abstract: All businesses are customer-driven and market-driven. In this dynamic work scenario, customer-centric approach is very vital for any business model. A business which ignores the customers request and managers who fail to hear from the customers will be ultimate losers. In this research work, the researcher has developed a model for Customer Service and proved that all the dimensions of Customer Service Orientation are having an impact on Organizational success. Customer problems are the opportunities for any sector, especially for IT and ITES industry. Bringing new solutions to meet customers demand is the major role of any IT or IT Enabled Service-oriented company Network/Data security, Innovation, Issues related to Data backups and Vulnerability. These problems can be solved through a dedicated technical team which should focus on customer requirements and complaints. In this research work conducted in selected IT and ITES companies of Bengaluru City, the researcher has framed 8 dimensions namely Attention, Coaching, Judgement, Technical Expertise, Diversity, Team Work, Communication Skills and Creativity. All these dimensions are employee-oriented skillset which is directly linked with the overall success of the organization.
    Keywords: CRM; Customer service; Customer orientation; Creativity; IT/ITES employees.

  • Influence of Entrepreneurial Characteristics towards the Growth of Startups   Order a copy of this article
    by Anitha NALLASIVAM, Sathish Pachiyappan, Janani Ravinagarajan 
    Abstract: India has the second largest startup ecosystem in the world and the growth rate is 10-12 percent has 20000 startups and on an average 3-4 startups born every day. The factors that make India appealing are cost of doing business, proximity and size of the domestic market. 55 percent of the college graduates prefer working in startups over corporates (Startup India, 2019). Bangalore, Mumbai and NCR top startup destinations with over 65 percent of the total Indian startups. Bangalore has also been listed within the worlds 20 leading startup cities in the 2015 (Startup Genome Project ranking). When talking about the growth of startup success the other end question is what factors influences and trigger the entrepreneurial success. Prevailing Entrepreneurial eco system is motivating to end up with startups or a personality trait of entrepreneur is the reason for entrepreneurial success. Extensive literature since 2000 highlights much about the personality traits. Hence, this study focus on the baseline personality traits like self-efficacy, innovativeness, locus of control, risk attitude and the need for achievement and also analyze to what extent each characteristic is contributing towards entry into entrepreneurship, performance outcomes. The data were obtained from 98 startups which includes business startups, technology based startups, social startups lifestyle startups, small and medium scale startups in Bangalore city by using survey based method. The study has taken necessary analysis to meet the objectives.
    Keywords: Entrepreneur; startup; personality traits; self-efficacy; innovativeness; locus of control; need for achievement risk attitudes; success; goals; demographics; skills.

  • Assessing intervention of satisfaction and switching costs in perceived service quality customer loyalty link   Order a copy of this article
    by Anicar D Manavi, Malini D H 
    Abstract: The purpose of this research is twofold. First, it aims to recognize perceived service quality measuring items aligned with Express Delivery Services (EDS) in a Business-to-Business (B2B) context. Second, to develop a conceptual framework by linking customer perceived service quality, satisfaction, switching costs (procedural and relational) and loyalty based on relationship marketing theory, prospect theory and standard learning hierarchy attitude theory. It is hypothesised that customer satisfaction and switching costs mediate service quality and customer loyalty link simultaneously. The hypotheses are tested from the data collected from corporate customers of EDS. Then perceived EDS-Quality is classified into two dimensions EDS Technical Quality (EDS-TQ) and EDS Functional Quality (EDS-FQ). EDS-FQ comprises of three sub-dimensions namely staff expertise quality, custom-make quality and problem-solving quality. The results confirm the mediating role of customer satisfaction and procedural switching costs; however, the mediation role of relational switching costs is not supported. Practical implications and limitations of this study are discussed along with the scope for future research.
    Keywords: Business-to-Business; B2B; customer loyalty; customer satisfaction; express delivery services; EDS; courier service; service quality; switching costs; relationship marketing; prospect theory; PROCESS Macro.

Special Issue on: ICSSB-2019 Sustainable Development and Social Innovation in Business

  • Work Stress and Work Life Balance: A Study of Working Professionals of IT Sector   Order a copy of this article
    Abstract: Organization profitability, employees performance and their retention will be at risk unless the employees are not living a stress free life. Most of the life incidents encountered by employees that causes stress are related to the workplace. Thus, the present study seeks to identify the various workplace factors that causes stress and their relationship with work life balance of IT professionals. The study was limited to Pune city based IT companies and the data was collected from a sample of 121 working professionals. Pearson correlation analysis revealed a significant relationship between workplace factors (causing stress) and work life balance of IT professionals. By performing a regression analysis, the study found work support as the most influential factor in explaining the work life balance of IT professionals. t-test also revealed that male IT professionals had less works ambiguity, high work schedule flexibility and enjoy a higher level of work life balance.
    Keywords: Work Life Balance; Work Life Conflict; Work Stress; IT Professionals.

    by Akriti Gupta, Gurpreet Kaur, Mahesh Sarva, Apar Singh 
    Abstract: India as a key emerging market has been attracting a huge but non-linear amount of investments from FIIs, which has been affecting the Indian economys potential to grow. The financial inflows and outflow of capital substantially influence the capital markets and GDP growth of the country. Thus, it is required to understand the determinants that influence the foreign institutional investors capital flows to India which in turn affects the countrys road to sustainable development. The main objective of the current research is to examine the determinants of foreign institutional investments in India for which panel data is collected from 2000 to 2017. The study revealed that in the short run, FIIs behaviour has not been affected by financial market development, return on investment and political risks faced by the country as FIIs are more focused towards reaping the fruits of long-term development of Indian economy.
    Keywords: Augmented Dickey-Fuller Unit Root Test; Financial Market Development; Foreign Institutional Investors; Generalised Method of Moment; Indian Stock market; Johansen Co-integration; Political Risk; Return on Investment; Sustainable Development.

    by Rishi Raj Sharma, Tanveer Kaur 
    Abstract: Sustainability is a buzzword in business and is significantly influencing the marketing perspective by augmenting the competitive pressure. This concept is predominantly based on the Triple Bottom Line approach which encompasses economic, social and environmental aspects. The present study extensively investigates these elements to provide a holistic viewpoint which may explain the antecedents and consequences of Sustainability marketing. This study theoretically and empirically integrates the sustainability perspective into marketing by examining its effect on Consumers Buying Intentions. 435 respondents of North India were contacted through email. A Structural Equation Modelling technique was used to assess the effect of Sustainability Marketing on Corporate Reputation and consumers Buying Intentions. Results indicated that Sustainability marketing significantly impacts consumers buying intentions and the findings implied that if the practitioners want to reap the benefits in terms of corporate reputation and desirable profitability, they must adopt the sustainability advertising strategies for positioning the corporate in a way they want.
    Keywords: Sustainability Marketing; Sustainability Advertising; Triple Bottom Line; Corporate Reputation; Buying Intention.

  • Effects of Extrinsic Cues on Customer Attitude and Satisfaction towards Private Labels   Order a copy of this article
    by Avtar Singh 
    Abstract: The purpose of this paper is to know whether extrinsic cues like perceived store image, perceived private label quality, perceived private label price has any effect on customer attitude and satisfaction with regard to private label. The data was collected from 209 respondents through a self administered questionnaire. Sampling unit were consumers who had been consuming private label products. This paper evaluated whether extrinsic cues like perceived store image, perceived private label quality, perceived private label price has any effect on customer attitude and satisfaction with regard to private label. Results depicted that perceived private label store image and perceived store pricing unlike perceived private label quality, positively affect attitude and satisfaction of customers towards private label quality. The findings of the study would be helpful for private label retailers to strategies their plans so as to sell the private label products along with the national brands in supermarkets.
    Keywords: Private Labels; Attitude; Customer Satisfaction; Extrinsic Cues; Retail; National Brands.

  • Mega Projects Effect on Destination Ethiopia: Using Destination Image Dimensions as a Mediators   Order a copy of this article
    by Mulugeta Girma, Manjit Singh 
    Abstract: Destination images are widely regarded as a soft-power the nation possibly will have to win the competitive environment. However, the image building of a given country affected by diverse factors in both directions, .i.e., positive and negative direction. Natural and human-made phenomena are the major factor that affects a given destination as it received large media coverage. The current study was predicted the extent to which mega projects that attract significant media coverage at the time of inauguration and project level are valid predictors of cognitive-affective, unique images and tourist behavior in general. The objectives of the current study were pursued through empirical analyses by collecting 400 questionnaires from tourists who visited Ethiopia in 2018. The result of empirical analysis shows mega projects affects the cognitive, affective and unique image of destination Ethiopia and tourists behaviour in general.
    Keywords: Megaprojects; destination branding; Cognitive; Affective; Unique Image.

  • Interaction between Brand Trust and Customer Brand Engagement (CBE) as a Determinant of Brand Equity   Order a copy of this article
    by Priyanka Kaushik, Harmeen Soch 
    Abstract: The objective of this study is to examine the role of brand trust and customer brand engagement (CBE) in determining brand equity. Built on the customer relationship marketing theory, we propose that brand trust has a significant relationship with customer brand engagement, which is turn determines the brand equity for a brand. Based on the data collected from 423 mall shoppers at different brand outlets, the proposed framework was tested by using structural equation modeling (SEM). Results reveal that there is a significant and positive relationship between the proposed constructs. All the hypotheses were supported except for the impact of cognitive processing on brand equity. The study concludes with the managerial implications and issues for future research.
    Keywords: Brand Trust; customer brand engagement (CBE); cognitive processing; affection; activation; brand equity.

  • Mobile Shopping Adoption by Indian Consumers: An Examination of Extended Technology Acceptance Model.   Order a copy of this article
    by Jaspreet Kaur, Harmeen Soch 
    Abstract: The purpose of the study is to investigate the factors influencing intentions of Indian consumers to adopt mobile shopping. The current study is using extended technology acceptance model by incorporating flow theory and its dimension intrinsic interest in to it. The study proposes that flow experience is positively influenced by perceived usefulness and perceived ease of use of mobile shopping. Further the study examines the relationship between flow experience and attitude and their effect on intentions to adopt mobile shopping. Data for the study is collected from 577 eligible responses via structured questionnaire form students of IK Gujral Punjab Technical University. Confirmatory factor analysis is used to examine the validity of the measurement model. The proposed model was almost supported by the collected empirical data. Findings reveal that there is a significant relationship between flow experience and perceived usefulness. All of the hypotheses were supported except the relationship between perceived ease of use and flow experience. The findings of the study provide several important implications for marketers, retailers and particularly mobile shopping companies.
    Keywords: Technology acceptance model; Flow theory; Intrinsic interest; Intentions; Attitude; Mobile shopping.

  • Envisioning a Mutually Inclusive Growth Story: A Case Study of Microsign Products   Order a copy of this article
    by Ramzan Sama 
    Abstract: This case is about Microsign Products (Microsign), founded in 1978 by Nisheeth Mehta (Nisheethbhai), a manufacturer of electronics, defence, and automobile components. This study aims to study the working and policies of Microsign (a small and medium enterprise) and understand its effect on the life of its differently-abled employees. The research design is exploratory and descriptive. The main finding of the paper is that Microsign has 60% differently-abled employees, who were neglected by the mainstream business. Due to its motto, of bringing differently-abled people to the mainstream sector, the company has given priority to differently-abled people, who otherwise were perceived as "non-employable" and by transforming their disability to ability; the organisation is moving towards achieving its goals. An empirical study of 40 differently-abled employees indicates that the right job for the right disability is the key to empowering differently-abled employees and Microsign success.
    Keywords: Keywords: Differently-abled; impairment; mainstream employees; empowerment; Microsign; SMEs; India.

Special Issue on: VINC 2019 Sustainability through Mindfulness

    by Kanishk Gupta, Nupur Arora 
    Abstract: The flabbergasting decision of Demonetization paved out a smooth path for mobile payment systems which earlier was covered with roadblocks. The current study examines the impact of attitude towards mobile payment systems on intention to adopt mobile payment systems through the application of technology acceptance model. Exploratory and Confirmatory factor analysis were applied to ascertain the relationship between observed variables and to evaluate research constructs, their validity and composite reliability in the present research. Structural equation modeling and path analysis was employed to assess the hypothesized relationships of the research model. The research study reveals that there exists a positive relationship among all the observed variables used in the study. Perceived ease of use and Perceived usefulness have a positive impact on attitude to adopt mobile payment systems. Also, there exists a substantial positive relationship between attitude to adopt mobile payment systems and intention to adopt mobile payment systems
    Keywords: mobile payment systems; convenience; knowledge; enjoyment; trust; perceived ease of use; perceived usefulness; technology acceptance model.

    by Madhu Arora, Smita Mishra, Sanjiv Mittal 
    Abstract: This paper makes an attempt about passengers perception towards aviation services during flight. Increasing number of passengers in airlines service is choosing this type of transport. So research in Indian text is very much needed in this area. Operational populace is taken as independent variable which categories as students, employee, businessmen and housewife. The factor of inflight aviation services are dependent variables tangibility, language skills, food and baggage facilities. A sample of two hundred and twelve was considered and Analysis of variance (ANOVA) is used for quantitative analysis to test the hypotheses and validate the results. Results shows that significant difference is found on cleanliness of the toilet in the cabin, Behavior of airline employees in communication to create a sense of confidence in customers, there were enough options to choose for meals as well as freshness of meals in different operational populace. Therefore all attempts should be made by the airlines to inflight services to increase the level of satisfaction of travellers.
    Keywords: Aviation; Sector; inflight; Service; Food; Baggage; language skills.

  • Creating a Mindful Organization by redefining PMS in Police Organizations: A Balance Scorecard approach.   Order a copy of this article
    by Monica Kapuria 
    Abstract: In order to orient Police towards their respective Key Result Areas, it is essential to implicate an innovative approach in facilitating the performance dynamics of policing so that a mindful organization can be created. Therefore, this paper aims to propose an innovation in the working style of the Policing by exploring the scope of strategic performance management system through the BSC intervention. The study is conducted to propose the strategic changes in the system by identifying the grey areas in the prevailing process with a recommendation to explore the scope of adoption of BSC in Policing. Descriptive cross sectional research design is used for the study. Self developed questionnaire was administered to collect the primary data from 300 respondents including gazetted and non gazetted police personnels. Stratified and quota sampling techniques were used. 229 questionnaires were found complete in all respect (with a response rate of 76.3%) and were thus made part of the study. Data was analyzed using non parametric techniques .It was found that, there is a discrepancy among the satisfaction level, expectations and perception of police personnels with respect to performance management system revealing the need for strategically aligned PMS for the department.
    Keywords: Mindfulness; Balance scorecard; Performance management system; Police organizations; Police personnel’s; Mindful organizations.

  • Analysing Impact of S&P Midcap and Smallcap Returns on BSE Sensex Returns   Order a copy of this article
    by Timcy Sachdeva 
    Abstract: Stock market plays an imperative role in the development of the economy and for the strong building of the financial system in different sector of the economy. In the recent times, the stock market has experienced radical increase in the volatility which has lead to turbulence in the financial market and various asset classes of the global economies. India has strong financial structure as compared to the other world economies. The present paper investigates the impact of small cap and mid cap returns on the BSE Sensex returns during 2013 to 2018. The results of the study suggest that returns from mid cap and small cap play significant role in today
    Keywords: Stock Market; BSE Sensex; Small cap stocks; Mid cap stocks; India.

  • Analysis of Benchmarking Practices in Indian Banking Sector   Order a copy of this article
    by Sunita Jatav, Sopnamayee Acharya 
    Abstract: Benchmarking is outlined from Total Quality Management in all sectors. Thought about advancement and continues innovation is now basic need of benchmarking to retain overall customers at local, national as well as global level. Customer behavior has always been a stimulating premise for bank marketers. With the unvarying increase of market, banking sector prove emergent industry in world moving towards India and state level also. The study examines the gratification level of consumer on major banks in India and services provided by them. Study helps to understand the bank is able to perform on benchmarking Standard or not. Exploratory Factor Analysis, Regression Analysis, SEM by AMOS have used for analysis. The results of SEM highlighted the primacy areas of service apparatus. Overall result shown the need of improvement via service quality.
    Keywords: ICSI; Benchmarking; Banking Sector; Service; Structural Equation Modeling (SEM).

  • To study the parallel mediation effect of consumer trust and consumer satisfaction between web interface features and consumer purchase intentions   Order a copy of this article
    by Aanchal Aggarwal 
    Abstract: The paper aims to elucidate a comprehensive model explaining the parallel mediation effect of consumer trust and satisfaction between web interface features and consumer purchase intentions and how does it make a contribution towards e-retailers in a web shopping setting. With the help of an in depth literature analysis we discovered eight web interface features i.e. site design, shopping convenience, transaction security, payment system, customer communication, delivery information, product information and special content information Thus we attempted to discover the associations between web interface features, trust, satisfaction and consumer purchase intentions with the assistance of Stimulus Organism Response Model or S-O-R model. 500 Online shoppers from National Capital Region have participated in the survey. In order to test the probable interrelationships amid web interface features, trust, satisfaction and purchase intentions we accomplished structural equation modelling with the help of analysis of moment structure (AMOS). The results explained that trust and satisfaction have parallel or simultaneous mediating effect between web interface features and purchase intentions.
    Keywords: Mediation; web interface features. Trust; satisfaction; consumer.

    by Vaishali Sethi, Anuradha Jain 
    Abstract: The study aims to recommend and investigate a model of the outcomes of explicit various constructs on the frequency of green purchase behavior. Word of mouth, motivation to comply and social influence are operationalized by a path model hypothesizing effects of these antecedents on subjective norm leading to purchase intention and finally the purchase behavior of green products. The research has taken up a survey-based method to check a theoretically grounded set of hypotheses. A well-structured and closed ended questionnaire with Nine-point Likert scales that were well established from previous researches was administered to collect responses from 501 respondents. The data was gathered from the respondents and analyzed using SPSS and AMOS with techniques of confirmatory factor analysis and Structural equation modeling to get the results. The outcomes of structural equation modeling prove that subjective norms significantly impact the purchase intention of green personal care products leading to purchase behavior of the products. The results also show that motivation to comply towards green FMCG products has the highest influence on subjective norms towards green purchase intention. However, social influence in the country like India also holds a major role to affect the subjective norms and modify the purchase behavior of consumers for green FMCG products. Word of mouth influencing subjective norm and then creating purchase Intention of eco-friendly personal care goods is of least but significant importance. The present study confirms the positive and significant relationship between purchase intention and purchase behavior on a sample in India in the presence of other factors. The findings can help the marketers to formulate their policy with regard to actions which would enhance the purchase and usage behavior of the consumers towards green products. The marketers may have to collaborate the traditional way of managing marketing activities targeted on collectivistic nature of Indian culture. As in our study, the social influence has come out to be a very important factor in shaping the purchase intention of consumers towards green personal care products, so these social networking sites can be used extensively to promote the purchase intentions and behavior of green PCP.
    Keywords: Green marketing; Green purchase behavior; Subjective Norm; Motivation to Comply; Social Influence.

  • The Interesting Story of Participatory Notes in India   Order a copy of this article
    by Renu Vashisth, Nidhi Malhotra 
    Abstract: The Term Participatory Notes (P-Notes) was not very familiar to everyone in our country until recent past. Participatory notes are tools used for making investments in the stock markets. They are used outside India for construction tools in shares listed in the Indian stock market. That is why they are also called offshore derivative instruments. In the last one decade (since July 2004) when tax arbitrage via capital gain tax was almost disappeared, the demand of P-Notes has actually increased. Investment through P-Notes formed an important source of Foreign Portfolio Investment (FPIs) to Indian Stock Market during the last two decades. Due to their opaque structure, they have been on regulatory radar and subject to stringent regulations to check misuse of funds. The present study attempts to examine extensively the journey of Participatory Notes in emerging stock market like India. It has also been attempted to critically examine the market watchdog regulatory regime to tighten the noose on P-Notes.
    Keywords: Participatory Notes (P-Notes); Offshore Derivative Instruments; FPIs; Emerging Stock Market.

  • Relationship of Problems and Personal Risk with Customer Service in Use of Digital Wallet: A Path Analysis Model   Order a copy of this article
    by Poonam Khurana 
    Abstract: The present study is put out to identify the Relationship of problems and personal Risk with customer service in use of Digital wallet. A path analysis model using Amos graphics has been used. Independent variable is solution or customer service. Dependent variables are problems faced in mobile wallets, and personal risk in using digital wallets. Measurement model for CFA is applied for quantitative analysis. The analysis meaningfully relates to objectives and hypotheses of the study. Findings depict that there is negative relationship in customer service and problems faced by users. A negative relationship has been observed in customer service and personal risk using digital wallets.
    Keywords: Mobile Wallets; Customer Service; Relationship; problems; personal risk.

  • A multidimensional role of Social media as marketing tool: A review of literature   Order a copy of this article
    by Ravinder Pant, Antriksha Negi, Nawal Kishor 
    Abstract: The internet has changed the way we work, spend our day and communicate with each other. Social media is a cluster of websites and applications designed to let people share community-based input, interact, content-share and collaborate quickly, efficiently and in real-time. However social networking is not a new concept, as it has always been within human nature to communicate and socialize with one another, as well as to recommend, comment and remind each other about commercial content (Uitz, 2012). The study aims to review systematically the concept and role of Social Media Marketing in attracting and retaining customers. This article will help marketers, researchers and academicians to understand various dimensions of Social Media along with their implications for customers. The study identified various variables used by different researchers in their study and can be used for further exploration; Consumer Engagement , Consumers Attitude, Web Advertising Attributes, Perceived benefits i.e. (a) Practical benefit, (b) entertainment benefit and (c) social benefit and Perceived Trust, Brand Awareness etc. Detailed literature studies leads to the conclusion that there are various factors which impact consumers decision making through social media marketing.
    Keywords: Brand Engagement; Consumer Engagement; Marketing; Promotion; Social Media,.