International Journal of Technology Transfer and Commercialisation (5 papers in press)

Regular Issues

• Cultural and religious values steering the digital future?  
  by Harshdeep Kaur, Sandeep Singh, Hajer Jarrar, Daisy Mangla, Charbel Salloum 
  Abstract: The present research focuses on exploring the effect of these factors on entrepreneurial activity in India in detail. Entrepreneurial activity and economic growth in any country go hand in hand. There is a plethora of factors that boost entrepreneurship in the nation. The steps taken by the government to increase entrepreneurial activity within the country, religious beliefs, cultural values, existing employment opportunities, and several other competitive advantages render huge benefits to the growth of the country. Besides, the popularity of the concepts of Industry 4.0 and digitalisation is proving to be a game-changer in shaping the entrepreneurial landscape within the country. The current study includes a comprehensive review of academic and industry publications published during the last 10 years exclusively in English. The findings of the study reveal that active entrepreneurship and its continuous growth have the potential to drive economic growth and development in India and that culture and religious beliefs, along with robust government initiatives, play a massive role in promoting entrepreneurship in the country. Along with that, the study also highlights the inevitable role played by digitalisation and Industry 4.0 in the wholesome growth of the economy.
  Keywords: cultural value; India; entrepreneurship; evolution; Industry 4.0; digitalisation.
  DOI: 10.1504/IJTTC.2025.10070044
   
  
• The influence of social media on consumer purchase decisions and sales increment of businesses owned by women in Kosovo  
  by Tringa Danca Hoti 
  Abstract: The primary objective of this research paper was to analyse and evaluate the impact of social media on sales increase for businesses owned by women, particularly in the context of the shift from traditional to online marketing. Specifically, it examines how communication through social media platforms influences sales growth for women entrepreneurs in Kosovo. To gather primary data, a structured questionnaire was employed, yielding 50 responses from participants in Kosovo via Google Forms as the online survey tool. The findings indicate that social media significantly contributes to an increase in sales, especially for women-owned businesses. Consumers are increasingly relying on social media to discover and purchase products, often bypassing traditional in-store visits. This frequent exposure to products via social media can result in impulse purchases, further boosting sales for female entrepreneurs. For data analysis, SPSS was utilised to perform descriptive statistics, frequency tables, charts, and Chi-square tests, while t-tests were employed to test the hypotheses. This study enhances the existing literature by highlighting how social media marketing impacts the sales performance of businesses owned by women.
  Keywords: social media; marketing; sales increment; women entrepreneurs; online marketing; advertising.
  DOI: 10.1504/IJTTC.2025.10069759
   
  
• The role of Tunisian universities in managing sustainable innovation: contribution of art and craft institutes in combating environmental degradation  
  by Wissem Ben Chikha 
  Abstract: In the face of the environmental crisis, education is a key lever for preparing future generations to tackle sustainability challenges. This study examines the integration of sustainability concepts into the curricula of art and craft institutes, focusing on practical teaching tools, sustainable policies, and interdisciplinary collaboration between arts and technology to develop innovative solutions. Through a PLS-SEM analysis of 149 students, the findings reveal that practical tools enhance their engagement and understanding of environmental issues, thereby facilitating the application of sustainability concepts. While the impact of sustainable policies is less pronounced, they remain crucial in steering education toward meaningful change. This study also highlights the importance of interdisciplinary collaboration and urges institutions to prioritise sustainability in art education to better equip students for future ecological challenges.
  Keywords: sustainable innovation; Tunisian universities; arts and crafts; environmental degradation; educational strategies; environmental sustainability.
  DOI: 10.1504/IJTTC.2025.10070045
   
  
• The conceptualisation of technology in scholarly research and public policy regarding university technology transfer  
  by Malcolm S. Townes 
  Abstract: This paper presents an alternative conceptualisation and definition of technology in the context of university technology transfer. The ambiguity regarding the conceptualisation of technology is apparent in the technology transfer literature. An expanded conceptualisation of technology potentially opens new approaches to researching technology transfer. It may also cause policymakers to think more comprehensively about what it means to successfully transfer technologies derived from federally funded research to the private sector for use that benefits the public interest. This paper integrates constructs and ideas in the related literature to provide a new perspective of technology that can support future scholarly research and public policy formulation about technology transfer in general, and university technology transfer specifically. Although the paper focuses on university technology transfer to the private sector in the USA, the insights it presents are relevant to technology transfer more broadly and applicable in other geopolitical contexts.
  Keywords: public policy; science policy; technology; technology commercialisation; technology transfer; university technology transfer.
  DOI: 10.1504/IJTTC.2025.10071270
   
  
• Optimisation of technology transfer driven by multi-omics based research  
  by Jai Thakor, Aarti Gautam 
  Abstract: Intellectual property (IP) and technology transfer (T2) are building blocks of research-driven organisations. T2 is the process of moving knowledge, skills, and innovations between entities, and the rise of technologies increases the priority of managing IP. Omics research is an evolving field aiming to characterise pools of biological molecules to understand the 'central dogma'. The typical setting for omics research is a collaborative environment, and T2 is essential for organisations to protect scientific findings and IP. T2 establishes a framework for cooperative research and development (R&D) between partner organisations for these projects. We review current methods of reporting work under T2 agreements for R&D and licensure. Additionally, we discuss using Technology Readiness Levels, which determine maturity of technology throughout development, to evaluate projects on software implementing artificial intelligence (AI)/machine learning (ML). TTOs should update progress reporting to utilise metrics for projects involving AI/ML, such as multi-omics.
  Keywords: patents; innovations; technology readiness levels; TRLs; omics; big data; consortium.
  DOI: 10.1504/IJTTC.2025.10071271