International Journal of Technology Transfer and Commercialisation (IJTTC)

International Journal of Technology Transfer and Commercialisation

2021 Vol.18 No.1

Special Issue on: Sustainable Development and Social Innovation in Business

Guest Editors: Dr. Vikas Arya, Dr. Nilesh Arora, Dr. Radha Yadav and Dr. Preeti Sharma


Pages Title and author(s)
4-15Work stress and work life balance: a study of working professionals of the IT sector
Poonam Kaushal
DOI: 10.1504/IJTTC.2021.114841
16-32Determinants of foreign institutional investments in India (2000-2017): a panel data approach
Akriti Gupta; Gurpreet Kaur; Mahesh Sarva; Apar Singh
DOI: 10.1504/IJTTC.2021.114842
33-58Modelling the effects of sustainability marketing on consumers' buying intentions: an application of SEM
Rishi Raj Sharma; Tanveer Kaur
DOI: 10.1504/IJTTC.2021.114843
59-75Effects of extrinsic cues on customer attitude and satisfaction towards private labels
Avtar Singh
DOI: 10.1504/IJTTC.2021.114844
76-93Mega projects effect on destination Ethiopia: using destination image dimensions as a mediator
Mulugeta Girma; Manjit Singh
DOI: 10.1504/IJTTC.2021.114845
94-108Interaction between brand trust and customer brand engagement as a determinant of brand equity
Priyanka Kaushik; Harmeen Soch
DOI: 10.1504/IJTTC.2021.114846
109-127Mobile shopping adoption by Indian consumers: an examination of extended technology acceptance model
Jaspreet Kaur; Harmeen Soch
DOI: 10.1504/IJTTC.2021.114847
128-145Envisioning a mutually inclusive growth story: a case study of Microsign Products
Ramzan Sama
DOI: 10.1504/IJTTC.2021.114855