International Journal of Trade and Global Markets (IJTGM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Trade and Global Markets

Special Issue on Multi-Dimensional Impacts of Marketing and Operational Strategies on Business Performance

Guest Editors: Dr. Michael K. Fung and Dr. Bruno S. Sergi

Pages	Title and author(s)
183-195	A study on awareness of Islamic banking in India Vibha Dua Satija; Himanshu Puri DOI: 10.1504/IJTGM.2015.071602
196-206	Olfactory branding: a new trend for defining brands through smell - a case of ITC Sonar Hotel in Kolkata, India Shuvam Chatterjee DOI: 10.1504/IJTGM.2015.071603
207-222	The implementation of quality management practices in Indonesian SMEs Ronald Sukwadi DOI: 10.1504/IJTGM.2015.071604
223-236	New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry: case of Vietnam Nguyen Khanh Trung; Nguyen Thi Dieu Linh; Duong Ba Vu Thi DOI: 10.1504/IJTGM.2015.071605
237-252	How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude Daniel Lameck; Ying-Jiun Hsieh DOI: 10.1504/IJTGM.2015.071606
253-265	The relationships among agility empowerers from the viewpoint of gaining competitive advantage Houshang Taghizadeh; Abdolhossein Shokri DOI: 10.1504/IJTGM.2015.071607
266-279	An empirical analysis of materials' cost effect in the Malaysian housing market industry using deterministic method: case of Klang Valley Rajeeshwaran Moorthy DOI: 10.1504/IJTGM.2015.071608