International Journal of Markets and Business Systems (IJMABS)

International Journal of Markets and Business Systems

2016 Vol.2 No.4


Pages Title and author(s)
263-275Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran)
Seyed Hasan Hosseini; Abolfazl Jannati Mashkani; Mohammad Mahdi Sadr Hashemi; Sayed Amin Abdellahi
DOI: 10.1504/IJMABS.2016.084744
276-290Storytelling as a managerial tool in tourism destinations: actors, processes and relations
Silvia Gravili; Pierfelice Rosato
DOI: 10.1504/IJMABS.2016.084752
291-308Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Andy Fred Wali; N. Gladson Nwokah
DOI: 10.1504/IJMABS.2016.084754
309-334The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia
Rushadi
DOI: 10.1504/IJMABS.2016.084755

 

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