
International Journal of Markets and Business Systems
2016 Vol.2 No.4
Pages | Title and author(s) |
263-275 | Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran)Seyed Hasan Hosseini; Abolfazl Jannati Mashkani; Mohammad Mahdi Sadr Hashemi; Sayed Amin Abdellahi DOI: 10.1504/IJMABS.2016.084744 |
276-290 | Storytelling as a managerial tool in tourism destinations: actors, processes and relationsSilvia Gravili; Pierfelice Rosato DOI: 10.1504/IJMABS.2016.084752 |
291-308 | Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfactionAndy Fred Wali; N. Gladson Nwokah DOI: 10.1504/IJMABS.2016.084754 |
309-334 | The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, IndonesiaRushadi DOI: 10.1504/IJMABS.2016.084755 |