International Journal of Markets and Business Systems (IJMABS) Inderscience Publishers - linking academia, business and industry through research

International Journal of Markets and Business Systems

Pages	Title and author(s)
263-275	Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran) Seyed Hasan Hosseini; Abolfazl Jannati Mashkani; Mohammad Mahdi Sadr Hashemi; Sayed Amin Abdellahi DOI: 10.1504/IJMABS.2016.084744
276-290	Storytelling as a managerial tool in tourism destinations: actors, processes and relations Silvia Gravili; Pierfelice Rosato DOI: 10.1504/IJMABS.2016.084752
291-308	Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction Andy Fred Wali; N. Gladson Nwokah DOI: 10.1504/IJMABS.2016.084754
309-334	The influence of external and internal factors of consumer behaviour on customer satisfaction and its implication on customer loyalty at Bank XYZ Jakarta, Indonesia Rushadi DOI: 10.1504/IJMABS.2016.084755