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International Journal of Markets and Business Systems (IJMABS)

International Journal of Markets and Business Systems

Title Author(s) Vol. and Issue nos. Page nos. Full-text article
The relationship between brand awareness, market outcome, brand equity, and the marketing mix Somayeh Amiri; Fakhraddin MaroofiVol.2 No.168-84Free access
Supporting business model decisions: a scenario-based simulation approachKarl Täuscher; Melvis ChafacVol.2 No.145-67Free access
Systemic effects of international educational and scientific links. Proposals for the development of educational and scientific national system in GeorgiaIneza Gagnidze; Nana MaisuradzeVol.2 No.125-44Free access
TONES: a reference framework for identifying skills and competencies and grooming talent to transform middle management through the field of project managementSriramasundararajan RajagopalanVol.2 No.13-24Free access