International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2024 Vol.33 No.4


Pages Title and author(s)
443-457Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Neerja Arora; Deepak Chawla
DOI: 10.1504/IJICBM.2024.143897
458-478The association between corporate attributes and HR disclosure level: evidence from India
Kirti Aggarwal
DOI: 10.1504/IJICBM.2024.143893
480-499Economic impact of factors affecting automotive industry marketing strategies in GCC countries with reference to Oman
Prashant Rastogi; Sanjay Sharma
DOI: 10.1504/IJICBM.2024.143895
500-515Analysing the effects of several service quality metrics on the leading online shopping sites
Sunil Patel; Sudip Nityagopal Dutta; Krupa Mistry; Sharad Shekar Shetty; Purnima Gupta; Pratima Shukla
DOI: 10.1504/IJICBM.2024.143898
516-532Manifesting globalness through country of origin advertising and its effect on consumers' apparel purchase intention
Aastha Garg; Sibichan K. Mathew
DOI: 10.1504/IJICBM.2024.143894
533-569The Indian Muga silk industry: an integrative review of its business ecosystem and a management perspective
Arshad Hussain; Tridib Ranjan Sarma; Pratim Barua
DOI: 10.1504/IJICBM.2024.143896
570-582Factors influencing practice of e-advertising through web channel: a comparative study between Ethiopia and India
A. Suresh Kumar; A. Deivasree Anbu; D. Barani Kumar
DOI: 10.1504/IJICBM.2024.143906