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International Journal of Indian Culture and Business Management
Published issues
2024 Vol.33 No.4
International Journal of Indian Culture and Business Management
2024 Vol.33 No.4
Pages
Title and author(s)
443-457
Segmenting and profiling of mobile app users on their lifestyle - implications for attitude and usage behaviour
Neerja Arora; Deepak Chawla
DOI
:
10.1504/IJICBM.2024.143897
458-478
The association between corporate attributes and HR disclosure level: evidence from India
Kirti Aggarwal
DOI
:
10.1504/IJICBM.2024.143893
480-499
Economic impact of factors affecting automotive industry marketing strategies in GCC countries with reference to Oman
Prashant Rastogi; Sanjay Sharma
DOI
:
10.1504/IJICBM.2024.143895
500-515
Analysing the effects of several service quality metrics on the leading online shopping sites
Sunil Patel; Sudip Nityagopal Dutta; Krupa Mistry; Sharad Shekar Shetty; Purnima Gupta; Pratima Shukla
DOI
:
10.1504/IJICBM.2024.143898
516-532
Manifesting globalness through country of origin advertising and its effect on consumers' apparel purchase intention
Aastha Garg; Sibichan K. Mathew
DOI
:
10.1504/IJICBM.2024.143894
533-569
The Indian Muga silk industry: an integrative review of its business ecosystem and a management perspective
Arshad Hussain; Tridib Ranjan Sarma; Pratim Barua
DOI
:
10.1504/IJICBM.2024.143896
570-582
Factors influencing practice of e-advertising through web channel: a comparative study between Ethiopia and India
A. Suresh Kumar; A. Deivasree Anbu; D. Barani Kumar
DOI
:
10.1504/IJICBM.2024.143906
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