Forthcoming articles

International Journal of Indian Culture and Business Management

International Journal of Indian Culture and Business Management (IJICBM)

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International Journal of Indian Culture and Business Management (53 papers in press)

Regular Issues

  • An Empirical Study on Dimensions of Work Motivation of Faculty in Higher Education Institutes of India   Order a copy of this article
    by Rachna Bansal Jora, Shashank Mehra, Neha Bhardwaj 
    Abstract: The motivation of academic staff contributes a lot to the student learning as well as the research outcome of the institution. Therefore, studying the motivation of academic staff is crucial for the performance of HEIs. The purpose of this study was to extract the factors responsible for the work motivation of faculty in HEIs. A questionnaire was designed with the help of a literature review available on this theme, and few more variables were added after a thorough discussion with experts so that all possible work motivation reasons are reported. Data was collected online as well as offline from faculty members of HEIs located in the NCR region of India. Data collected from 150 faculty members were analysed using exploratory factor analysis. Findings highlighted the academic staff’s motivation dimensions and extracted nine factors out of 53 items. These factors play a crucial role in motivating academic staff in HEIs.
    Keywords: Work Motivation; Motivational Factors; Higher Education Institutions; Academic Staff.
    DOI: 10.1504/IJICBM.2020.10028628
     
  • Cultural Change and Economic Achievements of Descendants of Indian Indentured Labourers in Fiji   Order a copy of this article
    by Suesh Kumar Pandey, GAURAV SHUKLA 
    Abstract: The paper investigates the cultural change of descendants of Indian indentured labourers in Fiji and Indians from where their ancestors originally came. It examines the standard of living and workforce participation in both jurisdictions. Furthermore, it tones down the different attributes of Indian culture and its reshaping in Fiji. The paper systematically explains the different approaches of India’s culture as compared to the Indo-Fijian culture on various characteristics of the culture. Likewise, the article also investigates the change in lifestyles of Indo-Fijians which is more inclined towards western culture. The research methodology adopted by the researchers is empirical research and, the data collection was through the questionnaire. The study concluded that it had been a paradigm shift in the cultural values of Indo-Fijians living in Fiji, as they have overcome many snagging practices of Indian culture.
    Keywords: Culture Change; Indentured labourers; Migration; Dowry; Caste System; Economic Achievements.
    DOI: 10.1504/IJICBM.2020.10030040
     
  • PERSONALITY TRAITS AND IRRATIONAL DECISION MAKING OF INDIVIDUAL INVESTORS: EVIDENCE FROM INDIA USING PLS-SEM APPROACH   Order a copy of this article
    by Balaji Kanagasabai, Vaneeta Aggarwal 
    Abstract: The main objective of this research paper is to study the impact of Big five personality traits on the investment decisions of individual investors in India and also to explore whether the overconfidence bias mediates the relationship or not through variance-based structural equation model. Data are collected using a standardised questionnaire from 203 individual investors of Chennai City and analysed using SmartPLS 3. Through the variance-based SEM, it is found that agreeableness and conscientiousness have no relationship with irrational investment decision making. Overconfidence fully mediates the relationship between extraversion and neuroticism and irrational investment decision making and partially mediates the relationship between openness and investment decision making. This study makes a unique contribution by not only studying the relationship between personality traits and irrational investment decision making through the lens of individual investors but also analysing the mediating role of overconfidence in that relationship.
    Keywords: Personality; investment decisions; irrational decision; irrationality; overconfidence; PLS-SEM.
    DOI: 10.1504/IJICBM.2020.10030087
     
  • Revising and Validating Scale to Measure Communication Effectiveness in Indian Organisations   Order a copy of this article
    by Archana Shrivastava 
    Abstract: Research on organisational communication and their outcomes are appealing but major researches rely on the organisational communication scales that were developed in western organisational settings Looking at the vast cultural difference, it is significant to develop a scale that allows the needed sensitivity to local variations Therefore the purpose of this study is to examine and administer the Transactional Style inventory tool for managers (TSI-M), a framework developed by Udey Pareekh, and assess its distinctiveness with EFA & CFA evidencing its construct validation for Indian organisations In total, 288 employees working on managerial positions from four power sector organisations in India were studied through a questionnaire survey Standard instrument TSI-M was used to assess the constructs Data were analysed using SPSS, version 25 (IBM 2017) and AMOS Exploratory factor analysis was carried out in multiple phases It was followed with the Confirmatory Factor Analysis (CFA) and Exploratory Structural Equation modelling.
    Keywords: Communication styles; Scale validation; Organisational communication; India; Power sector; EFA; CFA.
    DOI: 10.1504/IJICBM.2020.10030088
     
  • Assessment of Work-Life Integration: Scale Development and Validation   Order a copy of this article
    by Sourabh Kumar, Sankersan Sarkar 
    Abstract: Personal life and work are both very important aspects of life and in today’s work environment these two domains tend to interfere with each other due to the increasing demand and advancement of technology. These interferences can result in the tension of managing both at a time and can be taken in good sense of having the freedom to do a task at preferred time. This paper attempts to develop a scale to measure work-life integration. To develop the scale data were collected from the working professionals (n=351). Exploratory factor analysis results in seventeen item scale with four constructs, work-life interference, family-work interference, work & family strain and work & family enrichment. The scale was validated with confirmatory factor analysis. The reliability of the scale was checked with Cronbach alpha and construct validity was verified with convergent and discriminant validity. Developed scale will be useful to measure the work-life integration.
    Keywords: Work-life Integration; Work-life interference; Work-life strain; Work-life enrichment; scale development.
    DOI: 10.1504/IJICBM.2020.10030160
     
  • Volatility spillover impact of FII and MF net equity flows on the Indian sectoral stock indices: Recent evidence using BEKK-GARCH   Order a copy of this article
    by Vaibhav Aggarwal, Mrityunjay Tiwary, Adesh Doifode 
    Abstract: This study investigates the shock transmission and volatility spillover between nine Indian stock market sectoral indices with both foreign institutional investors (FII) and mutual funds (MF) net equity flows using the BEKK- GARCH model. We use daily data covering the period from 1 January 2010 to 31 May 2019. Significant volatility spillover was observed from FII net equity inflows to five sectoral equity indices, while there was no volatility spillover from MF flows to any sectoral indices except Telecom. Further, there was the presence of shock transmission from FII flows to five sectoral indices, but for MF flows, shock transmission was observed only in Healthcare. Findings suggest that FII flows influence the stock market volatility, but MF flows are not having a significant impact.
    Keywords: Volatility; Spillover; Sector; GARCH; FII; MF; India; BEKK; Equity; Transmission.
    DOI: 10.1504/IJICBM.2020.10030243
     
  • Social Media Recruitment and Culture: An Empirical Study   Order a copy of this article
    by Ashutosh Muduli, Jignesh Trivedi, Sameer Pingle 
    Abstract: Popularity of social media requires exploring the factors responsible for accepting social media, an innovative method of recruitment. Influenced by the diffusion of innovation theory, the study measures the role of culture and recruitment outcome on social media recruitment. In this context, culture is considered as a mediating variable where as recruitment outcome is a dependent variable. Data has been collected from 240 recruiters from public and private sectors of India. The result proved that recruiter’s intention to use social media recruitment is dependent on recruitment outcomes. The result suggests managers to leverage social media by providing high-quality, practical information and advice for better talent attraction. The significant mediating role of culture suggests that individuals comfortability or resistance to social media is much a cultural issue than a rational decision-making process. Decision makers are suggested to take note of the cultural characteristcs and its suitability to social media users.
    Keywords: Social media recruitment; Employee attraction; Prehire outcome; Post hire outcome; Culture; India.
    DOI: 10.1504/IJICBM.2020.10030520
     
  • Nature and Extent of Advertisements Broadcast on Indian TV   Order a copy of this article
    by JYOTI VOHRA, Mandeep Kaur Ghuman, Pavleen Soni 
    Abstract: Advertising not only creates product awareness, it also presents detailed cues on how to live. It portrays what is good, desirable and worthwhile in life. Ads impact how people think, feel and react in different situations. Thus, advertising is not only limited to product selling, it plays much bigger role in educating folks and changing the ground realities. Marketers may use advertising not only to promote their products, but also to inform and educate people. The present study finds the nature and extent to which core Indian family values and positive social changes are depicted in TV advertisements. The findings reveal how well marketers are using this opportunity for the greater good of the society besides selling their brands. Further, this study focuses on traditional media (TV) and therefore, it would also depict how marketers are using traditional media for advertising in the presence of wide range of TV channels and digital media such as mobile apps, YouTube, SMS, etc.
    Keywords: Advertising; Television; Social changes; Family values; Content Analysis; Products; India.
    DOI: 10.1504/IJICBM.2020.10030940
     
  • FROM RAGS TO RICHES: A CASE STUDY OF PAYTM’S INSPIRING JOURNEY FROM MOBILE RECHARGE WEBSITE TO PAYMENTS BANK   Order a copy of this article
    by Himanshu Singla, POOJA MEHTA 
    Abstract: The study attempts to take the readers on the tour of exciting and inspiring journey of digital payment giant Paytm’s founder and CEO, Mr Vijay Shekhar Sharma, that provides insights to the budding entrepreneurs about the continued determination to chase dreams with perseverance and commitment. Starting from a mobile recharge company, PayTM has moved on to offering wide range of e-payment and e-commerce services and finally, reaching to the pinnacle of being an independent payment bank. This success story is an outcome of long time unceasing and persevering struggles that have been discussed at length in this case. After going through an extensive reading of this case, the readers will be able to learn about the entrepreneurial yearning of the founder along with various footsteps that led to Paytm’s growth story. The study will be helpful to the budding entrepreneurs, graduates or post graduates from commerce, management and business field.
    Keywords: Paytm; e-commerce; Payment bank; Mobile Wallet; Entrepreneurial yearning; Business model.
    DOI: 10.1504/IJICBM.2020.10031322
     
  • Analyzing the Dynamics of Tax Attitude: A Study of Potential Taxpayers   Order a copy of this article
    by Arun Sharma, Poonam Sharma, Jaspal Singh 
    Abstract: The shortage of revenue resources has led states focus upon tax compliance as a serious affair. Incorporating economic factors as only determinants has failed to comprehend the complete dynamics of tax compliance attitude. The present study attempts to analyse the non-economic determinants of tax compliance attitude among youth. The field survey revealed nine factors driving taxpaying attitude across two construct framework. The confirmatory factor structure was further analysed to study behavioural intention to compliance. The structural equation modelling results revealed two factors fiscal exchange with state and social capital as significantly influencing youths intention to compliance. The policy implications suggest that solicitation of enhanced tax compliance has to build upon creating an ecosystem where taxpaying is aspired in the long run.
    Keywords: tax compliance; tax ethics; tax morale; tax gap.
    DOI: 10.1504/IJICBM.2020.10031813
     
  • The impact of advanced manufacturing technologies on performance in an Indian manufacturing industry: A case study   Order a copy of this article
    by Arishu Kaushik, Doordarshi Singh 
    Abstract: Small and medium enterprises have been facing issues and difficulties for survival especially in developing nations. Competition and latest demands keep them reckoning and enterprises hunt for a solution to overcome them. Implementation of advanced manufacturing technologies seems to be an appropriate solution for various problems faced by them. This research aims to highlight the impact of implementation of advanced manufacturing technologies on various performance parameters of an enterprise. To present this, a case study has been conducted in a plastic injection and rubber die manufacturing industry in northern India. This case study is helpful in motivating the entrepreneurs and management to implement advanced manufacturing as the role of an achiever is vital. Both hard and soft advanced manufacturing technologies have been considered in this analysis. Also, strengths, weaknesses, opportunities and threats analysis has been done which can help the enterprise and similar enterprises to have a wider look for enhancing their business.
    Keywords: Advanced manufacturing technology; small and medium enterprises; performance; manufacturing enterprise.
    DOI: 10.1504/IJICBM.2020.10031940
     
  • Relationship between Knowledge Management Practices and Performance   Order a copy of this article
    by Himanshu Joshi, Deepak Chawla 
    Abstract: This study proposes a comprehensive model that establishes relationships between antecedents of effective Knowledge Management (KM) and organizational performance. An attempt is made to identify the probable KM segments and performance variation across segments. An instrument was designed, and seven hypotheses were proposed. Data was collected from 127 private sector managers. Partial least squares structural equation modelling (PLS-SEM) was used to test hypotheses which indicated that while all the hypotheses had the desired positive sign, five of them were significant. This paper presents empirical evidence of KM in enhancing organizational performance. Cluster analysis resulted in three KM segments- labelled as pessimistic, marginally optimistic and highly optimistic. Further, both organizational and financial performance significantly varied among the three segments. This study provides strong evidence that thoughtful planning and implementation is the starting point for enhancing performance. This model can be applied to similar organizations for identifying KM maturity among employee clusters.
    Keywords: KM Planning and Design; KM Implementation and Evaluation; Technology; Culture; Leadership; Structure; Organizational Performance; Financial Performance; Segmentation; Private Sector; India.
    DOI: 10.1504/IJICBM.2020.10032110
     
  • Analysis of Indian Mutual Fund Market Mechanism: Present Status and Future Perspectives   Order a copy of this article
    by R.K. Maheshwari, Kavita Pandey 
    Abstract: Indian Mutual fund industry (IMFI) offers a wide and large variety of mutual funds (MFs) products for investment from different income groups. Although the IMFI has a lot of potential to play a key role in economic growth, there is not enough investment due to lack of knowledge and lot of myths. Here, we present the critically analyse the advances in the field of Indian MFs. In addition, the challenges related to IMFI are also identified and discussed. The paper enhances the understanding of Indian mutual funds to protect the interest of the investors and suggests the future perspectives in MFs field to increase the basket of Indian economy.
    Keywords: Mutual Funds; Resource Management; Indian Mutual Fund Industry; Investment Planning.
    DOI: 10.1504/IJICBM.2020.10032117
     
  • DOES ANY DYNAMIC INTERACTION BETWEEN MUTUAL FUND AND ECONOMIC GROWTH EXIST? EVIDENCE FROM INDIA   Order a copy of this article
    by Kamaljit Singh, Jasvinder Kaur 
    Abstract: The objective of this research is to study the existence and direction of the short-run or long-run relationship between Gross Mutual Fund (GMF) Flow and Gross Domestic Product (GDP) in India. The data for the period of 1993 to 2018 has been analysed by employing the Vector Error Correction Model (VECM) and for the verification of the same result, a Standard Granger Causality Test has been performed. The results of the study have suggested the existence of a long-run relationship and show the direction of changes in Gross Domestic Product cause changes in Gross Mutual Fund Flow. As a policy implication, economic growth can be considered as a policy variable to improve the mobilisation of mutual fund resources in India.
    Keywords: Mutual Fund; Economic Growth; Resources Mobilisation; Error Correction Model; Granger Causality Test.
    DOI: 10.1504/IJICBM.2020.10032118
     
  • Relationship of Employee Advocacy and Turnover Intentions to Happiness of University Teachers in NCR, Delhi   Order a copy of this article
    by Ajay Bhatia, Farhat Mohsin 
    Abstract: The study was conducted to ascertain the relationship of workplace happiness of University teachers with their two key work-related outcomes, viz. employee advocacy and turnover intentions, at seven institutions of higher studies in NCR, Delhi. The study used a descriptive analytical survey design, and covered teachers with minimum six months of experience. Descriptive and inferential statistics were used to analyse with SPSS software. It was found that a significant proportion of teachers were in the low to moderate happiness zone. Although, their workplace happiness was related significantly with their advocacy index, however, net promoter score was at alarmingly low levels. Counter-intuitively, workplace happiness of teachers was found to be a relatively weak predictor of their turnover intentions. Equal proportions of teachers were found to be happy, but planning to leave. Study identified critical factors of teachers happiness impacting these two dimensions and makes specific recommendations to bring about improvements.
    Keywords: teachers’ happiness; psychological well-being; employee advocacy; turnover intentions; employee outcomes; employee retention; higher education; net promoter score; NPS.
    DOI: 10.1504/IJICBM.2020.10032317
     
  • Investigating the Influence of Psychological Ownership on Exit Intention and Passing-on Option of Indian Micro and Small Enterprise Owners   Order a copy of this article
    by Kalai Socrates, B.V. Gopalakrishna 
    Abstract: Understanding business exit is important because it significantly disturbs the industry balance which in turn affects the economy. Much extant research has explored entrepreneurial exit strategies in the context of developed countries. Certainly, very less is known about the exit intention of entrepreneurs from the micro, small, and medium enterprises in developing countries. As business ecosystem in India is different from developed countries, this study aims at empirically investigating the influence of psychological ownership on exit intention and passing-on option of Indian micro and small enterprise (MSE) owners using theory of planned behaviour. This study employs a survey method and 350 MSE owners are surveyed using a selfadministered questionnaire. The findings suggest that strong psychological ownership negatively influences the exit intention of Indian MSE owners and exit intention partially mediates the relationship between strong psychological ownership and passing-on option. This knowledge will be helpful for enabling conditions for succession planning.
    Keywords: entrepreneurial exit intention; psychological ownership; passing-on; Indian MSE owners.
    DOI: 10.1504/IJICBM.2020.10032350
     
  • EMPLOYEES PERCEPTION OF QUALITY OF WORK LIFE: A CASE STUDY   Order a copy of this article
    by SHUCHI SHARMA 
    Abstract: The purpose of this research is to investigate the factors which affect Quality of Work Life (QWL) in organisations and to find out if there is any difference in the perception levels of employees working in public sector and private sector. The study used a structured questionnaire to analyse employees’ perceptions of their QWL and how it is influenced by job satisfaction, morale and motivation, employee commitment and involvement, equitable compensation and benefits, immediate opportunities for using abilities at work, opportunities for training, development and continued growth, communication and relationship with supervisors, workload and working conditions and by work and family life factors. The findings indicate that all these factors affect perceived QWL and that there is no significant difference in the perception of employees in public sector and those in private sector. The research offers insights towards implementing suitable solutions for encouraging and enhancing employee performance.
    Keywords: Quality of Work Life; QWL; factors ; employee perception; job satisfaction; motivation; work environment; employee involvement; relationship with supervisors; training and development.
    DOI: 10.1504/IJICBM.2020.10032439
     
  • Social Responsibility of the Corporate: Thirukkural Perspective   Order a copy of this article
    by Jayendira Sankar 
    Abstract: This article presents the dimensions of social responsibility of the corporate from the perspective of Thirukkural. Social responsibility of the corporate can be recognized as a means for managing the various business activities which incorporate environmental, social and sustainability aspects. The concept of social responsibility of the corporate is in practice for decades by organizations worldwide. Thiruvalluvar is one of the great genii of the world, Thirukkural is one of the purest and highest manifestations of human thoughts. The article is based on a scale called hermeneutics, research and theory to understand which revelations about the interpretation of texts. This article reveals that Thirukkural recommends a cognizance and ethical-based approach to the social responsibility of the corporate. This article attempt to highlight the Thirukkural perspective of social responsibility of corporate and other areas like leadership, human resource management, time management, and business ethics that can be considered for future research.
    Keywords: CSR; Social Responsibility; Corporate Responsibility; Corporate Social Responsibility; Thirukkural; Thiruvalluvar; Environment; Sustainability.
    DOI: 10.1504/IJICBM.2020.10032707
     
  • Understanding Perceptions of Faculty and Students about Sustainability in Indian Business Management Schools   Order a copy of this article
    by Sushil Kumar, Shamama Afreen 
    Abstract: Sustainable development (SD)/sustainability as a concept has gained prominence following global society’s realization that contemporary models of development cannot sustain for a long time. Businesses, in general, are blamed for unsustainable use of natural resources, large-scale environmental degradation, and increasing economic divide in the society. For businesses to be able to transform themselves towards triple bottom line performance, it is imperative that business managers should have in-depth knowledge, abilities, and right value system. The present study tries to assess these aspects among teachers and students of premier business management schools in India by undertaking a structured questionnaire survey. The results indicate that while these two important groups of stakeholders in SD show more or less right value systems, they significantly lack in knowledge of and abilities to handle various SD issues. The findings have implications for business management education policies and administrations of business management schools in the developing world.
    Keywords: Sustainability; Management Education; Sustainable Development Education; Sustainable Development Values; India.
    DOI: 10.1504/IJICBM.2020.10033010
     
  • TECHNOLOGICAL AWARENESS AND GLASS CEILING AMONG WOMEN PROFESSIONALS   Order a copy of this article
    by Barooj Bashir, Mehruq Khan, Faizan Ashraf Mir 
    Abstract: Despite the statistics indicate that females have made enormous advances in career but inequality in pay and promotions still elude them. They can see the top but cannot get the top. Hostile environment and deviant work place where professions like programming is considered brogramming, and is mostly male dominated field, women competency is still a reality there. The data has been collected from select branches of J&K Bank, India by administering a questionnaire containing the statements regarding two variables, viz., technology know-how and the perception of glass ceiling. The data collected through research instruments was analysed through descriptive statistics and some advanced statistical methods were also employed to draw reliable interpretations. On the whole, outcome of the study confirmed that there is a lack of technological awareness among women and after application of various statistical measures it has been found that this component significantly impacts their level of glass ceiling.
    Keywords: glass ceiling; brogramming; technology; proficiency; obsolesce; India.
    DOI: 10.1504/IJICBM.2020.10033108
     
  • Food security through Targeted Public Distribution System: myth or reality? Insight from Barpeta district, Assam   Order a copy of this article
    by Shrabanti Maity 
    Abstract: This paper investigates the role of the public distribution system as an instrument to ensure food security in the marginal area of India like Barpeta district, Assam involving char areas and nearby areas other than char. The study used calorie gain and fiscal transfer methods to estimate the calorie gain and subsidy transfer through the public district system and its indirect benefits as a window for the poor to improve food security. Self-developed food security index is also used to identify the food security status of the study area. The robustness of the results was checked based on propensity score matching (PSM) technique. The study established that the public distribution system although ensures calorie and income gain but is less effective in ensuring food security and removing under-nourishment in the study area in its present structure.
    Keywords: Public Distribution System; Food security; Barpeta district; PSM.
    DOI: 10.1504/IJICBM.2020.10033286
     
  • MOTIVATION DUE TO FEAR OF FAILURE (FoF) IS A KEY CONTRIBUTOR IN MAXIMIZING WORKERS’ PRODUCTIVITY IN THE TODAYS COMPETITIVE ARENA   Order a copy of this article
    by Deepa Gupta, Mukul Gupta, Sarvendu Tiwari, Narendra Singh 
    Abstract: This paper is intended to examine the level of motivation of the employees/executives in the organisation and extract the particulars or statistics of the motivation due to fear of failure and the various factors that result into FoF and the various ways to overcome it so that it can be used by the personnel department and its team to motivate the executives. The study is based on primary data, which was obtained from the employees working in the organisation by administering the questionnaire while using the discussion and interview method. The main finding of this paper was that the employees were found motivated due to fear of failure when the consequence of failure was realised and brought to their notice by the supervisors and as a result, found motivated to perform the assigned task.
    Keywords: Motivation; Fear of failure; productivity; performance & organization.
    DOI: 10.1504/IJICBM.2020.10033288
     
  • Dynamics of Capital Structure and Firm value of Indian listed firms: A PLS-SEM approach   Order a copy of this article
    by Nidhi SIngh, Shikha Bhatia 
    Abstract: The present study examines the determinants of capital structure and find their direct and indirect effect on firm value. Data considered for the present analysis was over the period of financial year 2013 to 2017, resulting in a dataset of 5445 firm-year observations for 1089 firms for five years. We used pooled based analysis using PLS-SEM approach. Our results explain that significant influence of nature of assets and firm’s growth on capital structure decision whereas the most significant variables influence firm’s value are firm’s growth followed by firm’s size. We also found the negative association between firm’s leverage and value. The present study results can be used to identify the predictors of firm’s leverage decision which leads to influence the value of firm.
    Keywords: Capital structure; Firm’s Value; Nature of Assets; PLS-SEM,; Indian firms; India.
    DOI: 10.1504/IJICBM.2020.10033396
     
  • Intrinsic motivational potential and its effect on academic performance, life-satisfaction and procrastination: A study of MBA students   Order a copy of this article
    by Prachi Bhatt, Sanghamitra Budhapriya 
    Abstract: MBA students, who are future managers, operate in a highly competitive and complex academic environment. Hence, the intrinsic motivational potential of MBA students is important in their professional careers. This paper examines the effect of the intrinsic motivational potential on academic performance, life satisfaction and procrastination. The study is carried out with a sample 222 MBA students from India. Three separate reliable and valid measures are used for assessing the intrinsic motivational potential, life satisfaction and procrastination. Academic grades are used for measuring respondents’ performance and correlation and regression analyses are conducted. Results indicate that the intrinsic motivational potential of MBA students has a positive effect on their academic performance, life satisfaction and a negative effect on procrastination. MBA students with higher intrinsic motivational potential have shown high academic performance; high life satisfaction and low procrastination. Further, the paper discusses practical and research implications.
    Keywords: Student motivation; intrinsic motivation; intrinsic motivational potential; academic performance; life-satisfaction; procrastination; motivation; Indian MBA students.
    DOI: 10.1504/IJICBM.2020.10033483
     
  • Impact of Factors Affecting Customer Satisfaction in E-Commerce among Indian Consumers: An Empirical Study   Order a copy of this article
    by Princy Francis, S. Sudeep, Alok Kumar 
    Abstract: Customer satisfaction is an important aspect of any commercial activity. It assumes greater importance in e-commerce due to the lack of personal contact between the buyer and the seller. Achieving higher customer satisfaction levels pose a challenge for e-commerce companies due to the increased spatial and temporal separation between companies and web consumers. The present study is to investigate the factors affecting customer satisfaction in e-commerce among online consumers in India. A survey was carried out on 643 online customers. Structural equation modelling was applied to check the extent to which the considered variables predicted customer satisfaction in e-commerce. The results determined drive for technology acceptance, service quality, trust and social influence as key predictors of customer satisfaction in e-commerce. The practical contribution of the study is for online vendors by giving an insight into the perception of online customers about technology acceptance, service quality, trust, social influence and customer satisfaction towards e-commerce. Such understanding may enable managers to adopt effective marketing strategies steps to deliver their services more efficiently by creating trust in the mind of customers.
    Keywords: customer satisfaction; e-commerce; online shopping; technology acceptance; service quality; TSTS E-SAT model; trust; social influence.
    DOI: 10.1504/IJICBM.2020.10033520
     
  • What do university students expect from retail stores? (A comparative study of male and female students in Varanasi)   Order a copy of this article
    by D. B. Singh  
    Abstract: The globalisation and opening up of economy has created many avenues and opportunities for Indian industry. The retail sector is not an exception to it. The organised retail sector, however, witnessed high growth rate in the past decade. It would be of great interest to find out the reasons for such a growth and also the reasons for customers interest in visiting the retail stores. This study has been conducted to examine the reasons behind the customers visit to retails store especially in the age group of 2025 years. This age group has been purposefully taken as it forms the big chunk of population. As per a report published by Indian government more than 50% of people in India are below 25 tears. The responses from males and females have been collected separately and analyzed for final conclusion.
    Keywords: organised retailing; non-organised retailing; students’ sopping behaviour; retail stores; customer service.
    DOI: 10.1504/IJICBM.2020.10033709
     
  • Which effective strategies for the fight against the worldwide coronavirus crisis?   Order a copy of this article
    by Amina OMRANE 
    Abstract: With the increasing spread of the coronavirus outbreak and the health crisis it causes for millions of human beings all over the world since December 2019, governments are struggling to adopt the best specific strategies in order to save human lives and curtail the virus spread. More precisely, governments, big public corporations as well as private companies are offering their support via a positive leadership and efficient operating systems as well. In this perspective, it seems then that digital tools/technologies can widely help to face more rapidly the coronavirus crisis and its devastating consequences. The present paper aims then at in-depth understanding of the coronavirus crisis, its main appearing phenomena, as well as the different strategies chosen by the different stakeholders/organisations in order to tackle it and sustain their survival Public administrative managers, as well as what entrepreneurs and managers can learn from the current study about how to handle such a crisis.
    Keywords: COVID-19; coronavirus crisis; governments; countries; marketing strategies; business strategies of firms; charity; support.
    DOI: 10.1504/IJICBM.2020.10033882
     
  • Analyzing Nexus between Stock Market and Key Macroeconomic Variables using Cointegration and Causality Approaches   Order a copy of this article
    by Himanshu Goel, Narinder Pal Singh 
    Abstract: This paper aims to analyze the nexus between Bombay Stock Exchange (BSE) and macroeconomic factors. An empirical investigation has been conducted to determine the cointegration and causality between the macroeconomic variables and the Sensex using Johansen’s cointegration and Granger causality techniques. Monthly data points spanning a period of the last eight years starting from 2012 to 2019 has been used for empirical investigation. Empirical results the of cointegration technique reveal no cointegrating equations between the macroeconomic variables and the Sensex. The results of Granger causality reveal that only consumer price index Granger causes Sensex. Furthermore, the results of the regression model reveal rupee-US$ foreign exchange rate and Morgan Stanley Capital International world index to be significant. Also, the results show the absence of autocorrelation and multicollinearity in the dataset. The results of this paper can be of immense use for retail investors, portfolio managers, and policymakers.
    Keywords: Macroeconomic variables; Johansen cointegration; Granger Causality; Indian Stock Market; Sensex.
    DOI: 10.1504/IJICBM.2020.10033959
     
  • Organic Agripreneurship for Inclusive Growth and Sustainable Development   Order a copy of this article
    by PANDURANGA V  
    Abstract: Organic farming and natural processing of food grains is essential for sustainable development Increasing conscious of health has led to increase in demand for organic food grains The present study describes and analyses organic agripreneurship with specific reference to agribusiness of Mishra’s Farm located in Kamalapur taluka of Kalaburagi district in Karnataka State This study is based on primary data collected in February 2020 In depth interview of Mr Jeetendra Mishra, sole owner of Mishra’s Farm, as well as observation of various activities at Mishra’s Farm constitute sources of the data Mishra is practicing organic farming for past 10 years in his 27 acres of fertile land The farm is generating employment opportunities and livelihood for few families Reasonable pricing of organic food grains is the key strength of Mishra’s Farm Brief description of various activities of Mishra’ Farm forms the crux of the study. SWOT analysis is carried out.
    Keywords: organic farming, organic food grains, agripreneur, inclusive growth, sustainable development, SWOT analysis

  • Organic Agripreneurship for Inclusive Growth and Sustainable Development
    by PANDURANGA V.  
    Abstract: Organic farming and natural processing of food grains is essential for sustainable development Increasing conscious of health has led to increase in demand for organic food grains The present study describes and analyses organic agripreneurship with specific reference to agribusiness of Mishra’s Farm located in Kamalapur taluka of Kalaburagi district in Karnataka State This study is based on primary data collected in February 2020 In depth interview of Mr Jeetendra Mishra, sole owner of Mishra’s Farm, as well as observation of various activities at Mishra’s Farm constitute sources of the data Mishra is practicing organic farming for past 10 years in his 27 acres of fertile land The farm is generating employment opportunities and livelihood for few families Reasonable pricing of organic food grains is the key strength of Mishra’s Farm Brief description of various activities of Mishra’ Farm forms the crux of the study. SWOT analysis is carried out.
    Keywords: organic farming; organic food grains; agripreneur; inclusive growth; sustainable development; SWOT analysis.

  • Transmission of SARS-CoV-2 in Indian states during lockdown: Incorporating heterogeneity, and non-pharmaceutical interventions   Order a copy of this article
    by Rohit Sindhwani, S. Venkataramanaiah, Omkarprasad S. Vaidya 
    Abstract: Early exponential growth of any influenza pandemic is a result of heterogeneous population, where susceptible with high human contact may have spread the disease. The cases of ten worst infected states in India due to SARS-CoV-2 as on June 9, 2020 are modeled to find the number of super-spreaders. We propose the use of model considering heterogeneous population and non-pharmaceutical measures during lockdown considerations from March 25, 2020 to May 31, 2020 for the state specific transmission dynamics. A fixed sample of population element is measured before the COVID-19 outbreak. The impact of social distancing and personal hygiene through the empirical research is observed. We incorporated the behavior change in the models. Our results indicate that the vulnerability is high in Bihar, while the conditions in Delhi, UP and West Bengal may deteriorate in near future. We highlight that policy of testing, social distancing and personal hygiene should be continued.
    Keywords: Influenza Progression; Lockdown; Pandemic; COVID-19; Reproductive number; Social distancing; Heterogeneous Population.
    DOI: 10.1504/IJICBM.2020.10034023
     
  • Is it Cost Saving or Environmental Benefits? Factors Influencing Energy Saving Behaviour amongst Consumers in India   Order a copy of this article
    by Swati Jain, Meenakshi Handa, Parul Ahuja 
    Abstract: In order to reduce energy consumption and greenhouse gas emissions, it is important for households to engage in energy saving behaviour. The study explores the different types of energy saving actions and select drivers of such energy saving behaviour amongst consumers in urban India. Data was collected through a structured questionnaire from consumers in Delhi NCR in an online mode (n = 241). The study identifies three forms of energy saving behaviour which are labelled as direct energy saving behaviour, indirect energy saving behaviour and energy efficient product purchase behaviour. Perceived environmental benefits, perceived economic benefits and perceived costs are examined for their impact on energy saving behaviour. Finally, a set of recommendations which encompass a multi-pronged strategy for encouraging energy saving behaviour amongst consumers is presented.
    Keywords: Energy saving behaviour; perceived environmental benefits; perceived costs; perceived economic benefits; energy efficient products; sustainable development.
    DOI: 10.1504/IJICBM.2020.10034076
     
  • Commercial Bank Finance for SMEs and Credit Portfolio of Commercial Banks in India   Order a copy of this article
    by P.A. Ibrahim 
    Abstract: Despite the widespread belief that the commercial banks are the major source of external funding for SMEs, there are only limited studies have analyzed the SME lending pattern of commercial banks with the comparison of the total credit portfolio. This study empirically investigated the issue, using an ARIMA Model of the proportionate share of SME credit in the total credit portfolio of commercial banks of India from 1981 to 2019. The empirical results show that there is a significant increase in absolute credit to the SME sector along with the increase of total credit portfolio, but the proportionate share of SME credit shows a declining trend. The ARIMA model (1, 2, 1) predict the proportionate share of the SME credit for the next four years as declining. The study found that opaqueness of the firm and the negative attitude of the bank officials are the drivers of the downward trend.
    Keywords: Total Credit; Absolute credit; Relative Credit; SME lending; Trend; ARIMA model.
    DOI: 10.1504/IJICBM.2020.10034077
     
  • RISING MORTGAGE FRAUD IN INDIA   Order a copy of this article
    by Soumen Sarkar, Sujit Kumar Paul 
    Abstract: Indian banks are laying emphasis on lending through mortgage of immovable properties, which is in turn augmenting asset backed exposures in their books of accounts and thereby attempts to increase the risk containment. This lending policy is apparently giving extensive boost to the Financial Inclusion objectives of our country. However, the increasing trend of mortgage frauds is giving rise to serious cause of concerns at various levels as a serious threat to Financial Stability of India. Hence, a need has been felt to carry out an in-depth study of the present mechanism followed in banking industry and government departments towards dealing with mortgage of immovable properties. The article illustrated a very usual case of a generic mortgage loan and revealed ease occurrence of frauds therein due to loopholes in system and process. Author also suggested systemic measures to plug the loopholes in the prevailing mechanism.
    Keywords: Financial Inclusion; Financial Stability; Bank Fraud; Mortgage Loan; Priority Sector Lending.
    DOI: 10.1504/IJICBM.2020.10034311
     
  • Bharatiya Management: The new paradigm for Indian managers   Order a copy of this article
    by G.P.Sudhakar Acharya 
    Abstract: The Indian way of management thinking and practice is unique and multi-faceted. Broadly termed
    Keywords: Indian Management; indigenous management; Indian management practices; ancient wisdom from India; approach; Ramayana; Mahabharata; purpose of business; ethics; uniquely Indian case studies; Dharma.
    DOI: 10.1504/IJICBM.2020.10034352
     
  • Exploring the factors for enhancing Supply chain responsiveness in Logistics Industry: A case study of select Logistics companies in Delhi NCR Region   Order a copy of this article
    by A.V.Nageswara Rao 
    Abstract: The article examines the various factors which play a key role in enhancing Supply chain responsiveness in Logistics Industry. Digital Initiatives, Systems innovation, Information sharing are taken as Independent variables and Supply chain responsiveness as Dependent variable which includes Supplier Network responsiveness, Delivery and Service Quality. The policy of the Government and the changing Global business environment are taken as intervening variables . The structured questionnaire is pre-tested with Consultants, Practitioners, Academicians who have expertise in the area of Supply chain management. The target respondents are Managers who are involved in the Supply chain operations of the Organization. After initial scrutiny , the valid questionnaires are 100 which are further analyzed and interpreted using Factor analysis whereby select questions are grouped as Fifteen factors. Further Correlation and Regression analysis is carried out among the Supply chain Variables. The statistical results indicate the significant positive effect of Independent variables Digital Initiatives, Systems innovation and Information sharing on enhancing Supply chain responsiveness in Logistics Industry.
    Keywords: Digital initiatives; Information sharing; Systems innovation; Supplier Network; Supply chain responsiveness.
    DOI: 10.1504/IJICBM.2020.10034679
     
  • NATIONAL RURAL LIVELIHOOD MISSION (NRLM) AND LIVELIHOOD SECURITY PROMOTION OF TRIBAL COMMUNITY IN JUNGLE MAHAL: AN ASSESSMENT   Order a copy of this article
    by Nirupom Roy, Manidipa DasGupta 
    Abstract: Though India has made momentous progress in reducing poverty still, 364 million Indian, specially the rural and backward caste would continue to experience acute deprivation. Thus, Government of India has introduced National Rural Livelihood Mission with the prime focus on organizing the unprivileged women section into SHGs. Hence, its role in promoting livelihood security for the Tribal communities should specially be taken care of. Here, an attempt has been made to find out what livelihood security factors could be detected as relevant as per improvement based on the perception of both Tribal and non-Tribal members of SHGs? Whether any difference in perception exists in between different socio-demographic groups? If so, whether any intra-difference can be found in responses of the Tribal members? Keeping these issues in mind, the study has undertaken a micro-empirical analysis where a Tribal dominated area like Jungle Mahal, West Bengal has been selected purposively.
    Keywords: Self-Help-Groups; NRLM; Livelihood Securities; Tribal Communities; Jungle Mahal.
    DOI: 10.1504/IJICBM.2020.10034864
     
  • Conceptualizing Socially Contributive Leadership among Indian Organisational Leaders: A Qualitative Study   Order a copy of this article
    by Bhumika Bhumika 
    Abstract: The study attempts to explore how the proposed concept of Socially Contributive Leadership (SCL) initiates and sustains the process of
    Keywords: leadership; social contributions; constructionist grounded theory.
    DOI: 10.1504/IJICBM.2020.10034883
     
  • The relevance of ancient Indian business for developing economies   Order a copy of this article
    by Deeksha Ahuja, Pankaj Madan 
    Abstract: The roots of Indian business are from the era when India was called the
    Keywords: Ancient Indian Business; Golden Bird; Economic Development; Developing Economy; Developed Economy; Trade and Commerce; Foreign Trade; Mode of Transportation; Mode of Exchange.
    DOI: 10.1504/IJICBM.2020.10034934
     
  • Project Management Processes are Important, but are Stakeholders Aligned Correctly   Order a copy of this article
    by Vikas Kirtani, Hemant Sharma 
    Abstract: This paper attempts to get a perspective on key stakeholders’ thinking on processes and identify possible misalignment, which can have implications on project success. The study has identified that all stakeholders want closing processes to be structured and mandated. A gap in predisposition towards initiating processes between the contractor and other stakeholders is identified. Similarly, project manager’s lower priority for monitoring processes can conflict with client’s expectations. Stakeholder contractor has to review their initiating processes and project manager has to understand client’s expectation on monitoring processes. Bridging these gaps can set a better relationship between stakeholders
    Keywords: project management processes; stakeholders; managing projects; project success.
    DOI: 10.1504/IJICBM.2020.10035035
     
  • Assessing the impact of Kriya Yoga Path as a Meditation technique taught at Yogoda Satsanga Society on Psychological wellbeing of Meditators and Non-Meditators.   Order a copy of this article
    by Dr.Vijit Chaturvedi, Sanjeev Bansal, Luckwinder Dhillon 
    Abstract: The biggest challenge being faced at present time is well - being and a balanced life (Nielsen and Daniels, 2016). The study aimed at understanding different meditative techniques taught under kriya yoga for higher consciousness. The study also explored the relationship and impact of dimensions of spiritual intelligence with psychological wellbeing to understand the impact of spiritual intelligence on psychological wellbeing. The study revealed both for spiritual intelligence and psychological wellbeing meditators scored higher compared to non-meditators category. All the dimensions of spiritual intelligence and psychological wellbeing were strongly correlated with each other. Meditators scored highest in optimism, non-meditators modesty was highest in psychological wellbeing, meditators scored highest in purpose in life, non-meditator scored highest in positive relation in life. The findings of study have direct implications for practitioners, managerial implications for leadership effectiveness as well. The dimensions of both constructs discussed can be developed to maintain psychological wellness.
    Keywords: kriya yoga path; psychological wellbeing; PWB; meditation.
    DOI: 10.1504/IJICBM.2020.10035041
     
  • Segmenting the Consumers of Cause Related Marketing On Psychographic Attributes In Emerging Economy- The Case of India   Order a copy of this article
    by Deepak Chawla, Shruti Gupta 
    Abstract: This research identifies the distinct segments of consumers interested in CRM based on their psychographic attributes and demonstrates how each segment differs significantly on the basis of demographics and regarding the choices pertaining to the structural elements of the campaign. The outcome of literature review and qualitative research on motivation, attitude and purchase intention was used to design the questionnaire. The survey was conducted on 325 respondents. Factor Analysis resulted in 10 factors of Psychographic variables which gave three segments viz. Balancers, Humanitarians, and Narcissists after being subjected to hierarchical and K means clustering. Difference between attitude and intention for CRM activities among three segments was carried out using one way analysis of variance (ANOVA) and the Post Hoc analysis. The study provides valuable managerial insights and its implications for the practitioners. This is the first study of its type in India which segments and profiles the consumers of CRM.
    Keywords: cause related marketing; CRM; purchase intention; K-means clustering; segmentation; India.
    DOI: 10.1504/IJICBM.2020.10035048
     
  • Farmer Producer Organisation: an emerging business model for empowering small and marginal farmers in India- A case study   Order a copy of this article
    by Vijayakumar. A. N.  
    Abstract: Small and marginal farmers of India with fragmented land holdings facing challenges to realise remunerative prices with limited collective bargaining power. This study considering an outperforming farmer collective during economic slowdown explored its business model, impactful services and factors of empowerment with primary and secondary sources of data. The commodity focus with professional management and governance as well as backward and forward linkages for output business of FPO under this study evidenced robustness in financial performance. The study with descriptive statistics and t-test validated FPO model is an ideal agri-business strategic approach for rural employment, enhancing farm income, purchasing power, etc. including standard of living of small and marginal agri-farmers of rural areas.
    Keywords: business model; empowerment; farmer producer organisation; market integration; remunerative price; small and marginal farmers.
    DOI: 10.1504/IJICBM.2020.10035172
     
  • Employees Preferences Regarding Work-Fun Activities: A Study of NCR Employees   Order a copy of this article
    by Neha Gupta, Karamvir Sheokand 
    Abstract: Work fun is a phenomenon which has not been studied much till now and a lot of research work is being dedicated to this aspect these days. The managers over the world are discovering new ways of adding fun in their work environment as it benefits both the employees and the organisation. According to several studies, a fun working environment adds to the employee as well as organisational productivity while reducing stress and turnover intentions among employees. There are a lot of different activities that can be used by an organisation to add fun to work, but all activities are not considered equal by different strata of the employees in doing so. This paper studies exactly what activities are considered as fun activities by these different sets of employees working in the IT Sector in NCR, depending on their demographic profiles, like, gender, age group, family status, nature of job, duration of job, etc. It also studies the respective variations in preferences regarding these activities among employees.
    Keywords: work fun; work fun activities; stress relieving activities; employee retention.
    DOI: 10.1504/IJICBM.2020.10035179
     
  • Analysis and Definition of Factors influencing Work Life Balance of women professionals in Information Technology enterprises in India   Order a copy of this article
    by Chhavi Gupta, K. V.S. Rajeswara Rao, Viswanathan Ravishankar 
    Abstract: The IT industry has seen a phenomenal growth in India. It has been an enabler for educated women by providing them unprecedented career opportunities, financial security, status and immense prospects. However career advancement of women in IT enterprises is ridden with multi-dimensional challenges emerging at the organisation workplace, family and the social sphere that affect the Work-life balance. The objective of this paper is to analyse and define the predominant factors affecting work-life balance of women professionals working in the IT industry. Data analysis and reduction was achieved through Factor analysis (using SPSS). Further Regression analysis was used to find the significance and weightage of the factors. The study engaged 375 IT professional women in Bangalore, the largest IT city in India. The work-life balance factors of Single women, Married women and Married women with children were found to differ significantly. The insights are discussed herewith.
    Keywords: work-life balance; WLB; professional-women; factor analysis; women in IT industry; regression analysis; India.
    DOI: 10.1504/IJICBM.2020.10035228
     
  • A Study of Investment Opportunities and Investors’ Sentiments during COVID-19 Pandemic   Order a copy of this article
    by Karishma Jain 
    Abstract: The spread of Covid-19 is a black swan event. It has created and is still creating a catastrophic damage to the global economy. The novel coronavirus which was first reported in Wuhan, China in December 2019 has infected millions of people, killed thousands, and created high volatility in stock market. The aim of this study is to explore the impact of COVID-19 on the stock market over a period of March 24 to April 24, 2020, and to identify the investment opportunities during the pandemic era. The results indicated that there were sectors that gained during the pandemic such as healthcare, FMCG, telecom, etc. From an investment perspective, long-term investment in companies with high market capitalisation could be a good alternative as they may withstand in crisis and bounce back quickly. This research also analysed the investors opinion towards stock market through sentiment analysis using QSR NVivo. The results indicated that despite of fear and negativity due to lockdown and shut down of all economic and commercial activities the positive sentiments stood out. This shows that people are hopeful, and this may have positive impact on the stock market.
    Keywords: COVID-19; pandemic; stock market; investment; twitter; sentiment analysis; NVivo.
    DOI: 10.1504/IJICBM.2020.10035232
     
  • Impact of RERA on Home Loan Borrowers in India   Order a copy of this article
    by D. SANTHOSH KUMAR, Ramesh Kumar Miryala 
    Abstract: Real Estate Regulatory Authority Act is a landmark event in the real estate sector in India. The Act aims to provide a confidence to the buyer of a real estate property. The aim of this article is how the RERA benefits home buyer in general and home loan borrower in specific. RERA also helps the other stake holders in the real estate market like banks, housing finance companies, etc. Various functions and the salient features of the RERA has been explained. Though the RERA is at initial stage but definitely it will be impacting and regulating the real estate market over a period of time. Real estate sectors play an important role in delivering the one of the basic need of the human beings. The sector has grown significantly in recent past. Before implementation of Real Estate Regulatory Act (RERA), the sector was largely unregulated and professionalism was lacking. RERA mainly aims at protecting the interest of home buyers and enhance transparency in the real estate sector.
    Keywords: : real estate regulatory authority; home loans; builders; home loan borrowers; banks; India.
    DOI: 10.1504/IJICBM.2020.10035262
     
  • Innovations in digital technology and creative destruction in the music industry   Order a copy of this article
    by Bindu Balagopal, Chacko Jose Pulluparambi 
    Abstract: The rapid growth of digital technologies has transformed the music industry world over from physical to digital. Creative destruction is a term introduced by Schumpeter to describe the dismantling of long-standing practices to make way for innovation. The present paper adopts the term creative destruction regarding the music industry to examine how innovations in the music industry from analogue to digital have increased productivity. The paper tries to examine whether the creative destruction of analogue technologies has paved the way for new digital formats of music. The paper with the aid of primary and secondary data explores the structural transformation in the music industry from physical to digital formats due to technological innovations in the context of the Indian music industry, which was one of the largest producers of music cassettes in the eighties.
    Keywords: COVID-19; corporate social responsibility; CSR; personal protective equipment; PPE; pandemic; lockdown; social; psychological; economic.
    DOI: 10.1504/IJICBM.2020.10035425
     
  • Share Repurchase: A Review of the Literature   Order a copy of this article
    by Vedika Saxena, Seshadev Sahoo 
    Abstract: This study aims to synthesise and analyse the existing literature on share repurchases. It summarises the key findings and identifies the potential research gaps in the extant literature. A pool of 206 research articles are chosen based on relevance and impact from a variety of reputed databases spanning over 1981 to 2020. The authors use the guideline of Templier and Pare (2015) and follow the narrative approach of literature review which consists of gathering and synthesising existing literature on share buyback. The diverse strands of literature on buyback are classified based on different research themes. The results indicate a paucity of research on share buyback in emerging markets (e.g., India and China). Overall, the research in the following areas is found to be sparse: buyback and firms reputation and the wealth effect of buyback on bondholders. The impact of executive reward schemes post buyback and presence of industry effect remains largely untapped.
    Keywords: share buyback; liquidity; tender offer; open market; signalling.
    DOI: 10.1504/IJICBM.2020.10035587
     
  • Product-Place Image, Destination Loyalty and Destination Brand Equity: An Empirical Study of an Ayurvedic Destination.   Order a copy of this article
    by Deepa Jawahar, M.K. Muhammed Aslam 
    Abstract: Among many "Images", Product-place image also influences tourist inflow Some tourist products will get an extra boost to the place where it originated from, like Swiss chocolate, German engine, etc This paper deal with such kind of tourism product that Kerala tourism is offering, that is Ayurvedic tourism. In this work, the researcher is looking into the perceived Denomination of Origin image (DOI) of Kerala Ayurveda, and the relationship of destination loyalty and Destination Brand Equity. Data collected from Ayurvedic tourists visited Kerala for the treatments. Study provides a better understanding of the Product-place image to the practitioners. It helps to track where to focus (functional or affective) to uplift the image.This study adds knowledge to tourism image studies.
    Keywords: Ayurvedic tourism; Product-Place image; Place related product image; Destination brand equity; Cultural brand; Heritage tourism; Place Branding; Ayurvedic destination; AMOS.
    DOI: 10.1504/IJICBM.2020.10035626
     
  • Impact of Lockdown and CSR Activities undertaken by the Corporates during COVID-19 in India   Order a copy of this article
    by Manish Kumar Dwivedi, Vineet Kumar 
    Abstract: The purpose of the study is to examine the impact of lockdown on the psychological, social, cultural and economic levels. The study has also disseminated information regarding corporate social responsibility (CSR) activities undertaken by the corporates during COVID-19. The spread of the virus poses a serious threat to various countries across the globe. All the sections of the people in the society are affected due to lockdown imposed by the government for breaking the chain of the spread of COVID-19. The people faced a lot of hardship due to the imposition of lockdown in India. In this context, many corporates have come forward to support government initiatives towards fighting with COVID-19. They provide financial assistance in Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) and contributing in different ways to fight with the virus. CSR activities include engaging in the manufacturing and distribution of masks and sanitisers, personal protective equipment (PPE), providing meals to the downtrodden and making arrangements of the quarantine centres, etc.
    Keywords: COVID-19; Corporate Social Responsibility; CSR; personal protective equipment; pandemic; Lockdown; social; psychological; economic; cultural impact.
    DOI: 10.1504/IJICBM.2020.10035635
     
  • A model for successful implementation of advanced manufacturing technologies in small and medium sized Indian enterprises   Order a copy of this article
    by Arishu Kaushik, Doordarshi Singh 
    Abstract: In this study, the results of empirical study carried out in manufacturing small and medium enterprises of Northern India, a synthesis of results and its inferences, two case studies of manufacturing enterprises in the same region, knowledge acquired from numerous stages of research and a qualitative model to present the learning issues to develop a practical and effective management process for the successful implementation of advanced manufacturing technologies has been discussed. Utmost care has been taken to avoid repeatability and overlapping while developing the list of independent learning issues. Four techniques namely, analytical hierarchy process (AHP), fuzzy set theory (FST), options field methodology (OFM) and options profile methodology (OPM) have been used for qualitative modelling. After this, an implementation plan for improving various output parameters by the implementation of advanced manufacturing technologies has been generated while considering the approaches of optimism, pessimism and realism.
    Keywords: advanced manufacturing technology; options profile methodology; small and medium enterprises; fuzzy set theory; analytic hierarchy process; options field methodology.
    DOI: 10.1504/IJICBM.2021.10035752
     
  • An Endeavor to Amendment: Socio-Economic Impact of a Project Implemented by CSR, Vedanta   Order a copy of this article
    by Bandana Meher, Shreyasi Bhattacharya 
    Abstract: The present 15 days evaluation study exclusively addresses the impact of the project
    Keywords: CSR; corporate; sustainable; stakeholders; agriculture; farmer’s club; project; beneficiary.
    DOI: 10.1504/IJICBM.2020.10036085