Forthcoming articles

International Journal of Indian Culture and Business Management

International Journal of Indian Culture and Business Management (IJICBM)

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International Journal of Indian Culture and Business Management (38 papers in press)

Regular Issues

  • Comparative Analysis of the Effect of Internet Use on Democracy Development: A Case of Asian Political Structures   Order a copy of this article
    by Kallol Bagchi, SeungEui Ryu, Godwin J. Udo, Peeter Kirs 
    Abstract: This study addresses the relationships among internet use, public demand for democracy (PDD), and democracy development using four East Asian nations based on social cognitive theory (SCT). Specifically, the present study compares how the internet use influences democracy development directly and via public demand for democracy in both developing democracy such as Thailand, Malaysia, China, and comparatively developed democracy such as South Korea. Data for the study comes from Asian barometer surveys. Our results indicate that internet use strongly influences public demand for democracy in all four nations and democracy development is positively influenced by public demand for democracy in all the nations studied. We also find out that the effects of demographics on democracy development (and on Internet use) are different in each of the four nations. The results are explained and implications provided.
    Keywords: Internet effect; political structures; public demand; political development; East Asian nations; Social Cognitive Theory.
    DOI: 10.1504/IJICBM.2020.10023776
  • Scrutinizing Causal Relationship Between Stock Market Development and Economic Growth: Case of India   Order a copy of this article
    by Shravani Sharma, Supran Kumar Sharma 
    Abstract: With the rapid changing trends in financial system it becomes imperative to identify the vitality of financial system and its importance in context of growth of an economy. The present study analysed relationship between the selected indicators of Indian Stock Exchange and index of industrial production by considering the duration 1996
    Keywords: Stock Market Development; Economic Growth; ARDL approach; Causality.
    DOI: 10.1504/IJICBM.2020.10023817
  • Antecedents and Consequents of Organizational Politics: Mediating Role of Relationship Conflict   Order a copy of this article
    by Poonam Mishra, Amitabh Deo Kodwani, Shiv Kumar Sharma, Sanjeev Swami 
    Abstract: The purpose of this study is to investigate the direct relationship of perception of organisational politics (POP) with multi-level antecedents and its consequents. It further aims at exploring the mediation effect of relationship conflict on the relationship between the three levels of antecedents and POP. Primary data was collected through a structured questionnaire from 294 faculty members working in Aligarh Muslim University and Banaras Hindu University. Hypotheses were tested using partial least square-structural equations modelling (PLS-SEM). Out of the five proposed antecedents, only relationship conflict was found to be significantly related to POP. Therefore, the structural model was re-specified. Results indicated that relationship conflict mediated the relationship between three of the remaining four predictors (scarcity of resources, workforce diversity and role conflict) and POP. It does not mediate POP's relationship with the need for power. Among consequences, POP was positively related to job anxiety and intention to turnover and negatively related to organisational commitment.
    Keywords: organizational politics; Scarcity of resources; Workforce diversity; Relationship conflict; Role conflict; Need for power; Organizational commitment; Job anxiety; Intention to turnover.
    DOI: 10.1504/IJICBM.2020.10023821
  • A Role of Competency Based Recruitment Screening: A Case Study on Indian Manufacturing Unit   Order a copy of this article
    by Nidhi Maheshwari, Dr. Moon Moon Haque 
    Abstract: Recruitment process has become more competitive as the war for suitable talent is pervasive, especially in the Indian manufacturing sector. Job description, keywords available in the resume of candidates are found to be not efficient and effective indicators of job performance. It is also observed that for fulfilling the voluminous vacancies from the massive pool of applicant's resume repository, the 'keyword search'-based screening is not proved to be sufficient enough. In this context, the present study was conducted in one of the leading machine manufacturing units to identify ways to improve current recruitment and selection procedures. Most of the recent literature reviews proved that underlying behavioural capabilities are better indicators of job performance than knowledge and skill sets of an individual employee. Our quantitative findings also support the recent literature. Keeping this in mind, effectiveness of screening process competency-based resume screening is highlighted in this research. For competency-based resume, screening video resumes and priority matrix-based screening process is also recommended for improving the efficiency in recruitment and selection procedures.
    Keywords: Recruitment and selection; Screening; Job Competency; Competency based resume screening; video resume; Priority Matrix.
    DOI: 10.1504/IJICBM.2020.10023945
  • Testing Marketing-Mix Effects on Consumer Ratings of Swedeshi Brand: The Case of Patanjali Ayurved   Order a copy of this article
    by Saji T.G 
    Abstract: This research assesses the impact of marketing mix elements on consumer ratings and satisfaction towards Patanjali Ayurved. The empirical methodology involves a two-stage statistical process where an exploratory factor framework reduces assorted marketing mix variables into a few summary factors at first, and an ordinary least square (OLS) technique of cross-section regression estimates their impact on consumer ratings after that. The analysis finds that consumers have high-quality perceptions about Patanjali Ayurved. The study suggests more product innovation and radical improvement in existing product lines in terms of cost, quality and performance to scale up the market share of Patanjali in India. Moreover, a logically designed strategic framework covering the extensive distribution network; stretched product range; diversified product mix and more efficient strategic alliances with other retailers can create new market space for Patanjali to challenge the hegemony of multinational brands in a fast-developing FMCG market space of India.
    Keywords: Marketing Mix; Consumer rating; EFA; OLS Regression.
    DOI: 10.1504/IJICBM.2020.10024051
  • Impact of Oil Trade on Growth of Oman   Order a copy of this article
    by Areej Siddiqui, Ankit Abhishek 
    Abstract: International trade in crude oil and GDP are often used together in world trade and economy. Crude oil being the most essential commodity plays an important role in the economic development of countries, whether by exports or imports. This article aims to analyse the relationship between Oman's oil exports and its economic growth. The goal is to find out the effect of oil export on Oman's growth and diversification of the export basket. The technique applied is mainly the dynamic OLS model after checking the series for stationarity. The results indicate that oil exports play a significant role in the growth of Oman along with total exports, thus also indicating towards diversification of export basket of Oman.
    Keywords: Crude oil; Oman; GDP; Export; Import; Trade.
    DOI: 10.1504/IJICBM.2020.10024104
  • Self-Management and Work Performance: An Exploratory Cross-Cultural Study   Order a copy of this article
    by Jane Wheeler, Amelia Carr, Steven Cady, Lillian Schumacher 
    Abstract: Without understanding one's self, individuals blindly and with a minimal amount of consciousness, go about their lives and their businesses. Understanding one's self and how it can influence work performance offers individuals the opportunity to more meaningfully carry out their duties and fulfil their work requirements. Sri Aurobindo, an Indian spiritual philosopher and advocate of self-management, argued that man is not the last step in the evolutionary process; rather, man is a transitional being with the capacity to collaborate in its own evolution. The international township of Auroville, India was founded with Aurobindo's vision in mind. We administered a questionnaire to people in Auroville and a comparable group in Ohio, USA. This cross-cultural study allowed us to test hypotheses and compare the samples. Results suggest that practicing self-management on a moment-to-moment basis can help a person become more self-aware, thereby enhancing the individual's work performance. Results and implications are provided.
    Keywords: Self-management; Work performance; Introspection; Extrospection; Auroville; Non-profit.
    DOI: 10.1504/IJICBM.2020.10024106
  • Towards Engagement through Empowerment: A Study on Private Sector Managers   Order a copy of this article
    by Nidhi SIngh, Shalini Srivastava, Poornima Madan 
    Abstract: The purpose of this study is to analyse relationship between employee engagement and turnover intention. It further attempts to understand the role of employee empowerment as a moderator in the employee engagement and turnover intention relationship. 274 data were collected from the respondents belonging to private sector bank managers across Delhi/NCR of India. Techniques like exploratory factor analysis and confirmatory factor analysis were used to validate the dimensions under study. Structural equation modelling and regression analysis were further used to assess the moderating impact of employee empowerment on employee engagement-turnover intentions relationship. An inverse relationship between empowerment and turnover intentions was found and no relationship between engagement and turnover intentions was determined by the results. Furthermore, employee empowerment did not have a moderating effect of employee engagement-turnover intentions. The result derived from the present study accentuates the significance of empowering employees which leads to better engagement.
    Keywords: Employee Empowerment; Employee Engagement; Turnover Intentions; Middle level Managers; India; Private Sector Banks.
    DOI: 10.1504/IJICBM.2020.10024920
    by Harshita Gupta, Saumya Singh 
    Abstract: Historical evolution of marketing has always been a major concern of the academicians. The paper is an attempt to divulge the history behind an unconventional marketing tool which although being used on a worldwide scale, yet remains less discussed in the name of guerrilla marketing in literature as compared to other marketing tools. Roots of this marketing instrument stayed scattered until now. But the present discourse attempts to accumulate the chunks from the available literature into a more organised form with a logical flow of events leading to the rise of guerrilla marketing in context to developed and developing economies.
    Keywords: Guerrilla Marketing; Historical Evolution; Guerrilla Marketing in India; Guerrilla Art; Innovative marketing; Guerrilla warfare; Marketing mix; Unconventional marketing; Street art; Business strategy.
    DOI: 10.1504/IJICBM.2020.10024953
  • Service Recovery in Low Contact Context: An Empirical Study   Order a copy of this article
    by Anirban Chakraborty 
    Abstract: Using archival data, this study, in the context of service failure in low contact situations, empirically investigates the dynamics of the three dimensions of justice in achieving customer satisfaction with the service recovery effort and moderating role of length of relationship the customer with the service provider on the exhibited exit behaviour. Distributive justice was found to have the most profound impact on satisfaction with the recovery effort. The length of the customer's relationship with the firm was found to moderate the linkage between (dis)satisfaction with the recovery effort and customer exit behaviour. The findings of the study indicate strategic implications for service firms to design and execute their service recovery efforts optimally.
    Keywords: Customer Exit Behaviour; Service Failure; Relationship Length; Justice Theory.
    DOI: 10.1504/IJICBM.2020.10024959
  • Sustainable Finance: A Systematic Review   Order a copy of this article
    by Sanjeet Singh, Jayaram R 
    Abstract: This research paper presents the systematic review analysis of sustainable finance and the challenges of financing for sustainability. In this systematic review, 181 articles in 110 journals, related to sustainable finance (1999 to 2019) had been reviewed from the source of Scopus and Web of Science. This review had identified six major sub-themes of climate finance, sustainable banking, impact investment, crowd financing, micro finance, and sustainable asset classes. These researches indicate a major interest shown by academia and industry in sustainable finance. This research had concluded by identifying sub-themes of climate finance; and sustainable banking as the most promising niches for future research in the area of sustainable finance.
    Keywords: Sustainability Sustainable finance Climate Finance Banking ESG Crowd financing Impact Finance Micro Finance Green Bonds Sustainable Asset Classes.
    DOI: 10.1504/IJICBM.2020.10025604
  • Which B2B Thinker Are You?   Order a copy of this article
    by Heinz Herrmann, Sudhir Rana 
    Abstract: Despite its contribution to the developed and emerging economies, business-to-business (B2B) sales have been underrepresented in the marketing literature. Much of the B2B sales and marketing (S&M) literature covers traditional, transaction-marketing-related topics. To determine recent trends in thinking, this descriptive study evaluated 201 contributions to the B2B S&M domain. A factor analysis revealed three dimensions across the resulting new themes: relationship selling, management of sales and tactical selling. The factor scores were then clustered into four schools of thought: transactionists, blue suiters, servants and partners. The tandem clustering method presented provided a generalisable approach to qualitatively explore new themes through an iterative literature search and then quantitatively analyse theme patterns across authors to describe schools of thought in a taxonomy.
    Keywords: Personal Selling; B2B marketing; B2B Sales; Tandem Clustering.
    DOI: 10.1504/IJICBM.2020.10025606
  • Spiritual practice   Order a copy of this article
    Abstract: The objective of the paper was to accentuate the relevance and contribution of spiritual practice in accelerating the inner transformation process in the individuals leading towards well-being. For the research, Sudarshan Kriya of The Art of Living Foundation is considered as the spiritual practice. Responses from 383 respondents were gathered using structured questionnaire about the changes in their behavioural patterns relating to their own self after practicing the Kriya. A time gap of 3 years was kept after they learnt the practice. The data suggested that there were perceivable positive differences in their lives after they were introduced to Sudarshan Kriya. Post spiritual practice, they could handle emotion easily, maintain better health and understand life values. Positive developments in an individual can come through spiritual practices and help live a better life.
    Keywords: Spiritual practice; Sudarshan Kriya; Transformation; Individual self; Well being.
    DOI: 10.1504/IJICBM.2020.10025811
    by Sangeeta D. Misra 
    Abstract: This paper aims at investigating the impact of variables explaining board characteristics of Indian banks on their performance. Forty eight Indian banks, covering the time period from 2008 to 2009 to 2017 to 2018 have been included in the sample. The variables explaining board characteristics of Indian banks which have been included are board size, CEO duality, board independence, gender diversity, age and tenure of the CEO and the chairperson. After incorporating other bank specific variables such as net interest margin, burden ratio, bank capital, liquidity, size, loan quality and macroeconomic variables such as economic growth and inflation, the results show that banks with female CEOs, younger CEOs and CEOs with larger tenures perform better than banks with male CEOs, older CEOs and CEOs with smaller tenures. The other variables representing board characteristics which have come out to be significant determinants of bank performance are board size and tenure of chairperson of the board.
    Keywords: Return on Assets; Banks; Corporate Governance; Board Characteristics; CEO; Performance.
    DOI: 10.1504/IJICBM.2020.10025813
  • Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context   Order a copy of this article
    by Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj K. Jha, Manoj Kharat 
    Abstract: Today the market is highly competitive and saturated with multiple products, to survive and sustain in such an environment customer experience (CE) plays a vital role. Globally, marketers and academics are focusing on understanding and creating pleasant CE. For marketing managers understanding the elements essential to create experience will help in better management and creation of CE. The present research identifies and assess the critical success factors affecting CE for shopping malls and prioritises to determine which is more significant and causative to achieve promising CE. The study is based on the existing literature on 'customer experience' and results obtained from brainstorming sessions with academicians and retail industry experts. It scrutinises the critical success factors affecting CE which are finally confirmed in the context of shopping malls. With the analytical hierarchy process, 11 main factors and 28 subfactors are prioritised which are responsible for creating unique and memorable CE. The findings suggest that the brand managers must ameliorate these factors according to their weights, in order to attain superior CE and sustainable competitive advantage.
    Keywords: Analytical Hierarchy process (AHP); Customer experience; determinants; Indian context and shopping malls.
    DOI: 10.1504/IJICBM.2020.10025823
  • Textile industry in new India: challenges and opportunities   Order a copy of this article
    by Prakash Yerragola, Charwak Bojja, Vijaya Kumar P 
    Abstract: The textile industry contributes 2% of the Indian economy as the second largest source of employment. It has 15% of Indian export earnings and investments are vital for its growth. Upgrading through modernising the machinery to ensure overall efficiency, innovative processing and working capital management are some of the important exponents to enhance the status of industry. Manpower availability and compliance of labour laws are very crucial to meet international standards. Obviously global standards face a variety of challenges across the frontiers to assume leadership in the trade which necessitates domestic productivity. 'Make in India', 'Startup India' and 'ease of doing business' can boost foreign direct investments in India. 'Ease of doing business' will facilitate capacity building and support the reforms in labour legislations, improvement in logistic performance etc. These factors will strengthen the industrial performance by availing opportunities to achieve the status of a benchmark to capture international market.
    Keywords: Textile Industry; Skill-development; Technology upgradation; Bankruptcy.
    DOI: 10.1504/IJICBM.2020.10026125
  • Study on sales promotions using mobile Coupons for the Indian Quick Service Restaurants   Order a copy of this article
    by Sandeep Gupta, Om Prakash Wali 
    Abstract: Restaurants have relied on 'word of mouth' communication (Longart, 2010) and is rewarding customers not only for repeated business but also for referring family and friends. However, Indian restaurants have been laggard in embracing paper coupons. Nevertheless, recently with the maturing of mobile technology and smartphones, which are getting ubiquitous, a lot has changed. Restaurants in India have adopted mobile couponing leaving paper coupons, which were never really used in India, as they were in the west where newspapers were filled with coupons and said to have the highest redemption rates (Teel et al., 1980). The present research focuses on mobile coupons various determinants and their impact on purchase in context with Indian quick-service restaurants (QSR). The findings suggests that customers have found mobile coupons helpful in saving money. Hedonic and utilitarian attitude have a moderating effect on the customers propensity to use mobile coupons to make a purchase.
    Keywords: Mobile Coupons; Mobile Promotional Campaigns; Mobile Marketing; Restaurant Promotions; QSR Industry; Indian Restaurant Industry; Sales Promotions; sms marketing.
    DOI: 10.1504/IJICBM.2020.10026379
  • Materialistic consumption amongst young Indians: An ethnographic approach   Order a copy of this article
    by Neena Sondhi, Deepak Chawla 
    Abstract: Materialism is perceived as a socially undesirable construct, especially in collectivistic societies like India. This exploratory study attempts to comprehend the manifestation of materialism amongst young-coming-of-age-Indian consumers. The authors have made use of a non-intrusive narrative ethnographic interview that helps establish a framework for understanding materialism as a consumer value. The ethnographic interviews were conducted amongst 49 urban Indian adults ranging in age from 15 to 24 years. The study also deployed the use of third-person projective technique by making use of photographs. The rich and insightful data validated and supported the use of ethnographic method of enquiry for exploring sensitive and adverse issues like materialism. The paper also revealed interesting possibility by bringing to light possible cyclic, self-propelling bidirectional relationship between a negative value (materialism) and a positive emotive state (happiness) which is further linked to compulsive consumption. There were also implications for moderation of the cycle by demographic, psychographic and social factors.
    Keywords: Materialism; Ethnographic Approach; Happiness; Compulsive Consumption; Projective Techniques; Urban Indians; Young Adults; Psycho-graphic Factors; Self-Esteem; Personality Traits.
    DOI: 10.1504/IJICBM.2020.10027352
  • Combating Deviant Behavior for Strengthening Organizational Commitment: Role of Emotional Intelligence.   Order a copy of this article
    by Deepti Pathak, Shalini Srivastava 
    Abstract: The purpose of the paper is to assess the relationship between workplace deviant behavior and organizational commitment, and to explore the role of Emotional Intelligence as a moderator on the relationship w r t Indian IT Industry 302 middle level managers belonging to 24 different public and private sector organizations were surveyed to study the relationship between workplace deviant behavior-organisational commitment relationship, and to explore the moderating effects of emotional intelligence on the relationship The study found a negative association between work deviant behavior and organizational commitment It further found that emotional intelligence reduced the impact of work deviant behavior on organisational commitment Due to the paucity of time the present research work studied only small number of companies in IT sector belonging to Delhi-NCR region, hence, the results cannot be generalized The study is novel of its kind as limited number of studies are available on these dimensions.
    Keywords: Emotional Intelligence; Work Deviant Behaviour; Organisational Commitment; IT Sector; Managers; India.
    DOI: 10.1504/IJICBM.2020.10027990
  • Marketing Channel Attribution Modelling: Markov Chain Analysis   Order a copy of this article
    by EKTA SINGHAL, Kunal Mehta 
    Abstract: With the advent of digital era the business landscape has evolved drastically thereby impacting all the marketing and advertising activities. Advertisers employ multiple channels to reach the customers on digital platform. One of the most critical challenges that marketers face after creating the attribution model is, the allocation of marketing budget for marketing channels according to the newly driven insights. The problem gets compounded on digital platform where people tend to visit multiple times through multiple channels before each conversion. This paper aims to provide a high-level overview of different attribution models. At the same time the paper builds the case for more statistically sound model like
    Keywords: Marketing Strategies; Marketing Channel; Digital platform; Channel Attribution Model; Markov Analysis; Web Analytics.
    DOI: 10.1504/IJICBM.2020.10027991
  • Prioritization of Factors Influencing Brand Love of Indian Young Consumers using Analytic Hierarchy Process   Order a copy of this article
    by Smriti Pande, Kriti Priya Gupta 
    Abstract: The purpose of this paper is to prioritize the factors that are considered to be important by Indian youth, when making the decision towards liking or loving a particular apparel brand. The study models the problem of identifying various factors influencing brand love (BL) as a multiple-criteria decision making (MCDM) problem and applies Analytic Hierarchy Process (AHP) as a tool to find the relative weights of the factors Then these weights are used to evaluate three popular apparel brands amongst youngsters, namely
    Keywords: Brand Love; AHP; MCDM; Prioritization; Indian Youth.
    DOI: 10.1504/IJICBM.2020.10027993
  • The mediating role of Justice Perceptions in the linkage between Ethical Leadership and employee outcomes: A study of Indian professionals   Order a copy of this article
    by Mit Vachhrajani, Shailendra Singh, Himanshu Rai 
    Abstract: The present study examines the relationship of ethical leadership with job satisfaction, affective commitment and normative commitment in the Indian context. This study also examines the mediating role of procedural justice perceptions in this relationship. A self-reported questionnaire survey (N= 255) was conducted in various Indian organisations in the northern part of India. As hypothesized, procedural justice mediated the relationship of ethical leadership with job satisfaction, affective commitment, and normative commitment. Results also indicated the mediating role of informational justice in the relationship of ethical leadership with affective commitment and job satisfaction, highlighting the need for information transparency among employees in India. Managerial implications of the study are discussed.
    Keywords: Ethical Leadership; Justice Perceptions; Job Satisfaction; Normative Commitment; Affective Commitment.
    DOI: 10.1504/IJICBM.2020.10028044
    Abstract: A variety of factors related to electronic word of mouth (eWOM) affects consumers while making purchase decisions online. This study aims to examine the impact of visual information on eWOM adoption mediated by perceived credibility of online reviews. In order to attain this objective, this research study employs the quantitative method approach to perform the empirical study. Survey method has been employed and questionnaires have been used for data collection. Sample size was 300 and homogenous purposive sampling technique was used to select respondents, targeting customers who purchase products and services online after considering online reviews available on various platforms. A model has been developed and analyzed using PLS-SEM structural equation modeling using computer software SmartPLS 3. The results show that visual information has significant impact on eWOM adoption and perceived eWOM review credibility as a mediator has partial mediation impact on eWOM review adoption.
    Keywords: Electronic Word of Mouth (eWOM); eWOM review adoption; visual information; perceived eWOM review credibility.
    DOI: 10.1504/IJICBM.2020.10028181
  • Sachet Marketing: Buying Behaviour and Consumer Attitudes   Order a copy of this article
    by Ashwini K. Awasthi, Abhinav Chittora 
    Abstract: Selling products in small quantities is becoming a strategic marketing initiative used not only by small firms, but also by multinational companies across developing nations. There can be varied reasons behind such buying behavior such as affordability, perceived value, ease of use, easy availability etc. This study looks into consumers’ adoption of sachet marketing in emerging markets, across varied socio-economic strata. The study looks at Indian consumers’ buying behaviour, and their attitudes towards sachets of different products. Low income customers find affordability as the dominant reason to purchase in sachets, followed by ease of use. On the other hand, customers in high income groups buy products in sachets for their ease of use, followed by product trail, and affordability. Ease of use is important reason for buying hair care, skin care, and personal wash products in sachets. For food items, product trial is the prominent reason for buying in sachets.
    Keywords: Sachet Marketing; Emerging markets; Buying behaviour; Packaging; Indian Consumer.
    DOI: 10.1504/IJICBM.2020.10028386
    by Serdar Vural Uygun, Sandeep Kumar Gupta 
    Abstract: The purpose of this study is to develop a modified conceptual framework of the growing role of leadership as per need of growing society ,organisation , employee creativity, academics and growth of personality. This research is empirical and develop modified conceptual framework from an integration of theoretical and conceptual development: the competing values outline, leadership from the integrative engine of organisation and the classical theory of leadership. Leadership is a playing a very important role in influencing the behaviour of the organisation culture ,managers and employee creativity . This study analysis that culture of organisational have a positive changes on employee and managers behaviour, while market and hierarchy organisational culture aspects have negative influence on managers ,employees behaviour and creativity.
    Keywords: Keywords : Leadership; Knowledge,Social Development; Turkey.
    DOI: 10.1504/IJICBM.2020.10028527
  • Motivations for Youths' political participation on Social media: Implications for Political Marketers   Order a copy of this article
    by Devinder Pal Singh, Kavita Sharma 
    Abstract: Political stakeholders have been employing social media to market themselves and augment their visibility, recognition and success. It has emerged to be a significant tool for expression, dissemination and consumption of political information among the youth. In this context, this study has two objectives. First, it intends to examine the key motivations that explain the social-media political participation among the Indian youth. Second, it intends to examine if the youths' social media use has an effect on their offline voting decisions. The research employs Partial least squares-structural equation modelling (PLS-SEM) technique and offers a theoretical model to explain the motives for online political participation and social-media activities affecting the voting decisions. It is envisaged that the results of the study will help in comprehension of the social-media political behaviour of the young Indian voters that could be used advantageously by the political marketers.
    Keywords: social media; political information; motivations; expressive participation; information seeking; voting.
    DOI: 10.1504/IJICBM.2020.10028537
  • Role of Guna and Emotional Intelligence on Work-life Balance and Job Satisfaction among Female Professionals   Order a copy of this article
    by Richa Chauhan, Nidhi Maheshwari, Neelni Goswami 
    Abstract: Purpose: The purpose of the study is to identify the relationship of Guna with Emotional Intelligence, Work-life balance and Job Satisfaction of Female Professionals. Research Methodology: The primary data was collected through self-structured questionnaire and analysed using descriptive statistics, Smart-PLS and SPSS 22.0 Version. Findings: The finding of the study indicates that the significant relationship exists among Guna, Emotional Intelligence, Work-life balance and Job Satisfaction. Implications: Study provides theory based empirical proofs of how Guna (personality traits) affects Emotional Intelligence, Job Satisfaction and Work-life balance. Hence, the findings of the study provide an accurate and comprehensive lens through which the future researches can be viewed. Originality/Value: Though there were many studies conducted on Emotional Intelligence and Work-life balance but considering Guna, Emotional Intelligence, Work-life balance and Job Satisfaction together no literature were found.
    Keywords: Guna; Emotional Intelligence; Job Satisfaction; Work-life balance.
    DOI: 10.1504/IJICBM.2020.10028604
  • MSME initiatives to support Cloud adoption in India   Order a copy of this article
    by Jayalaxmi. P. Shetty, Dibyendu Choudhury, Rajesh Panda 
    Abstract: The purpose of this paper is to determine how effectively Digital-MSME can be The purpose of this article is to determine how effectively Digital-MSME can be implemented with the help of Digital India program and outline recommendations for its successful implementation to support cloud adoption in Indian small and medium enterprises (SMEs). Using case research approach by theory elaboration method, the authors modify the general theoretical framework and validate it empirically through eight depth interviews with senior ministry officials, cloud service providers and industry peers. The analysis sheds light on well-designed policies and shows Digital India program as a positive platform for bridging the generation and the diffusion side of initiatives. The findings have added a dimension of nodal points for the benefit of stakeholders to optimise cloud implementation. The paper prompts technical diffusion both in individuals and in businesses. Value is added in linking the generation side of policies with that of diffusion through participatory governance and participatory citizenry.
    Keywords: Digital–MSME; Digital India; cloud computing; communication technologies; SME clusters; national policies; participatory governance; participatory citizenry.
    DOI: 10.1504/IJICBM.2020.10028605
  • An Empirical Study on Dimensions of Work Motivation of Faculty in Higher Education Institutes of India   Order a copy of this article
    by Rachna Bansal Jora, Shashank Mehra, Neha Bhardwaj 
    Abstract: The motivation of academic staff contributes a lot to the student learning as well as the research outcome of the institution. Therefore, studying the motivation of academic staff is crucial for the performance of HEIs. The purpose of this study was to extract the factors responsible for the work motivation of faculty in HEIs. A questionnaire was designed with the help of a literature review available on this theme, and few more variables were added after a thorough discussion with experts so that all possible work motivation reasons are reported. Data was collected online as well as offline from faculty members of HEIs located in the NCR region of India. Data collected from 150 faculty members were analysed using exploratory factor analysis. Findings highlighted the academic staff’s motivation dimensions and extracted nine factors out of 53 items. These factors play a crucial role in motivating academic staff in HEIs.
    Keywords: Work Motivation; Motivational Factors; Higher Education Institutions; Academic Staff.
    DOI: 10.1504/IJICBM.2020.10028628
  • Does Virtues in the Organisation affect Happiness of Employees?   Order a copy of this article
    by Rinki Dahiya 
    Abstract: With the advent of positive psychology movement, prominence of virtues in the organisations has been renewed. Despite the significance of employee happiness, the relationship between organisational virtuousness and happiness is understudied in Indian organisational settings. Keeping this backdrop in mind, this study aims to examine the impact of organisational virtuousness dimensions on the happiness of employees. The cross sectional survey was administered on a sample of 285 employees working in the organisations located in North India and analysed with the help of hierarchical multiple regression analysis. The findings highlighted that organisational virtuousness has a significant positive association with happiness and positive perceptions of employees regarding the virtuousness of the organisation affected their happiness at work. The findings suggest that more attention should be paid in developing and implementing positive interventions for employees in order to promote virtues at work and deriving employee happiness.
    Keywords: Positive organisational behaviour (POB); organisational virtuousness; employee happiness; Indian organisations; multiple hierarchical regression analysis.
    DOI: 10.1504/IJICBM.2020.10028633
  • To Look Within: A Holistic Approach to Inner Development of Leaders   Order a copy of this article
    by Uma Narayanan, V. Vijayalakshmi 
    Abstract: Leaders set the tone and culture in their teams and organisations. Leader development involves developing the capacity of the leader in order to inspire, influence, and perform their role effectively. The two interwoven layers that every leader needs to access and nurture include Being and Doing, as who the leader is, influences what they do. Several studies focus on competencies (doing) for leader development. While the inner layer has been studied as capacities, traits, values, and needs, relatively fewer studies focus on the being layer as comprising qualities of the mental, emotional, physical, and spiritual parts of being. This conceptual paper is oriented to the transformation and change needed insideout and proposes a holistic framework which enables self-awareness and introspection across the above four domains. They are then mapped with reflected indicative capacities, competencies, external actions, and behaviours. Implications to leader development and future empirical research directions are discussed.
    Keywords: leader development; leadership development; holistic development; inner development; integral psychology; self-awareness; integral yoga; mental; emotional; physical; and spiritual development.
    DOI: 10.1504/IJICBM.2020.10028923
  • India Inspires: Incarnations of a leader (Lessons from Indian epic Gita Govinda)   Order a copy of this article
    by Amit Gupta, Ranjan Kumar Mohapatra 
    Abstract: This paper extracts applications for leadership from Dasavatara Strota, a hymn of Geeta Govinda, an Indian epic that makes an appearance in managerial literature for the first time. The paper addresses the call of scholars for developing indigenous organisational theories; identifying traits from culturally rooted patterns that can be transferred to business environment; introducing cultural perspective to conventional business perspectives; addressing need of the West to look at applications of Indian philosophy in business. Through hermeneutics, the paper enhances understanding of inspirational leadership, whose increasing importance in dispersed settings has been highlighted. This paper leaves scope for scholars to unveil each incarnation of a leader and opens doors for mapping transformational leadership with ancient scriptures. Comparative studies can be undertaken to see commonalities and differences in lessons drawn from this epic and other more researched texts like Bhagvada Geeta, Ramayana and so on.
    Keywords: Hermeneutics; Culture; India; Indian mythology; Leadership; inspirational leadership; Das avatara; Charisma; Transformational leadership; Gita Govinda.
    DOI: 10.1504/IJICBM.2020.10029832
  • Cultural Change and Economic Achievements of Descendants of Indian Indentured Labourers in Fiji   Order a copy of this article
    by Suesh Kumar Pandey, GAURAV SHUKLA 
    Abstract: The paper investigates the cultural change of descendants of Indian indentured labourers in Fiji and Indians from where their ancestors originally came. It examines the standard of living and workforce participation in both jurisdictions. Furthermore, it tones down the different attributes of Indian culture and its reshaping in Fiji. The paper systematically explains the different approaches of India’s culture as compared to the Indo-Fijian culture on various characteristics of the culture. Likewise, the article also investigates the change in lifestyles of Indo-Fijians which is more inclined towards western culture. The research methodology adopted by the researchers is empirical research and, the data collection was through the questionnaire. The study concluded that it had been a paradigm shift in the cultural values of Indo-Fijians living in Fiji, as they have overcome many snagging practices of Indian culture.
    Keywords: Culture Change; Indentured labourers; Migration; Dowry; Caste System; Economic Achievements.
    DOI: 10.1504/IJICBM.2020.10030040
    by Balaji Kanagasabai, Vaneeta Aggarwal 
    Abstract: The main objective of this research paper is to study the impact of Big five personality traits on the investment decisions of individual investors in India and also to explore whether the overconfidence bias mediates the relationship or not through variance-based structural equation model. Data are collected using a standardised questionnaire from 203 individual investors of Chennai City and analysed using SmartPLS 3. Through the variance-based SEM, it is found that agreeableness and conscientiousness have no relationship with irrational investment decision making. Overconfidence fully mediates the relationship between extraversion and neuroticism and irrational investment decision making and partially mediates the relationship between openness and investment decision making. This study makes a unique contribution by not only studying the relationship between personality traits and irrational investment decision making through the lens of individual investors but also analysing the mediating role of overconfidence in that relationship.
    Keywords: Personality; investment decisions; irrational decision; irrationality; overconfidence; PLS-SEM.
    DOI: 10.1504/IJICBM.2020.10030087
  • Revising and Validating Scale to Measure Communication Effectiveness in Indian Organisations   Order a copy of this article
    by Archana Shrivastava 
    Abstract: Research on organisational communication and their outcomes are appealing but major researches rely on the organisational communication scales that were developed in western organisational settings Looking at the vast cultural difference, it is significant to develop a scale that allows the needed sensitivity to local variations Therefore the purpose of this study is to examine and administer the Transactional Style inventory tool for managers (TSI-M), a framework developed by Udey Pareekh, and assess its distinctiveness with EFA & CFA evidencing its construct validation for Indian organisations In total, 288 employees working on managerial positions from four power sector organisations in India were studied through a questionnaire survey Standard instrument TSI-M was used to assess the constructs Data were analysed using SPSS, version 25 (IBM 2017) and AMOS Exploratory factor analysis was carried out in multiple phases It was followed with the Confirmatory Factor Analysis (CFA) and Exploratory Structural Equation modelling.
    Keywords: Communication styles; Scale validation; Organisational communication; India; Power sector; EFA; CFA.
    DOI: 10.1504/IJICBM.2020.10030088
  • Assessment of Work-Life Integration: Scale Development and Validation   Order a copy of this article
    by Sourabh Kumar, Sankersan Sarkar 
    Abstract: Personal life and work are both very important aspects of life and in today’s work environment these two domains tend to interfere with each other due to the increasing demand and advancement of technology. These interferences can result in the tension of managing both at a time and can be taken in good sense of having the freedom to do a task at preferred time. This paper attempts to develop a scale to measure work-life integration. To develop the scale data were collected from the working professionals (n=351). Exploratory factor analysis results in seventeen item scale with four constructs, work-life interference, family-work interference, work & family strain and work & family enrichment. The scale was validated with confirmatory factor analysis. The reliability of the scale was checked with Cronbach alpha and construct validity was verified with convergent and discriminant validity. Developed scale will be useful to measure the work-life integration.
    Keywords: Work-life Integration; Work-life interference; Work-life strain; Work-life enrichment; scale development.
    DOI: 10.1504/IJICBM.2020.10030160
  • Volatility spillover impact of FII and MF net equity flows on the Indian sectoral stock indices: Recent evidence using BEKK-GARCH   Order a copy of this article
    by Vaibhav Aggarwal, Mrityunjay Tiwary, Adesh Doifode 
    Abstract: This study investigates the shock transmission and volatility spillover between nine Indian stock market sectoral indices with both foreign institutional investors (FII) and mutual funds (MF) net equity flows using the BEKK- GARCH model. We use daily data covering the period from 1 January 2010 to 31 May 2019. Significant volatility spillover was observed from FII net equity inflows to five sectoral equity indices, while there was no volatility spillover from MF flows to any sectoral indices except Telecom. Further, there was the presence of shock transmission from FII flows to five sectoral indices, but for MF flows, shock transmission was observed only in Healthcare. Findings suggest that FII flows influence the stock market volatility, but MF flows are not having a significant impact.
    Keywords: Volatility; Spillover; Sector; GARCH; FII; MF; India; BEKK; Equity; Transmission.
    DOI: 10.1504/IJICBM.2020.10030243
  • Prioritizing parameters of green manufacturing in Indian SME’s with Analytical hierarchy process and TOPSIS   Order a copy of this article
    by Mahakdeep Singh, Kanwarpreet Singh, Amanpreet Singh 
    Abstract: This manuscript is focused on identifying the various parameters of green manufacturing and finding a suitable ranking in terms of their most effectiveness towards accruing business excellence. After literature survey eight parameters, that is, support from top management, practices adopted by organisations, government pressure, social pressure, customers, green supply chain management, support from government, new technology adoption; have been identified to examine priority weights by the use of analytical hierarchy process (AHP). These priority weights are used for technique for order preference by similarity to ideal solution (TOPSIS) rankings and further testing the sensitivity of the results. Customers, GSCM, new technology adoption have been ranked at first three places respectively, while government pressure, social pressure has been ranked 4th and 5th. Important factors discussed in this research can assist the different organisations to concentrate on imperative sections and assigning obligatory resources for assuring successful green manufacturing execution in various small and medium scale enterprises.
    Keywords: green manufacturing; AHP ; TOPSIS ; SME's.
    DOI: 10.1504/IJICBM.2020.10030314