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International Journal of Indian Culture and Business Management

International Journal of Indian Culture and Business Management (IJICBM)

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International Journal of Indian Culture and Business Management (88 papers in press)

Regular Issues

  • Organic Agripreneurship for Inclusive Growth and Sustainable Development
    by PANDURANGA V.  
    Abstract: Organic farming and natural processing of food grains is essential for sustainable development Increasing conscious of health has led to increase in demand for organic food grains The present study describes and analyses organic agripreneurship with specific reference to agribusiness of Mishra’s Farm located in Kamalapur taluka of Kalaburagi district in Karnataka State This study is based on primary data collected in February 2020 In depth interview of Mr Jeetendra Mishra, sole owner of Mishra’s Farm, as well as observation of various activities at Mishra’s Farm constitute sources of the data Mishra is practicing organic farming for past 10 years in his 27 acres of fertile land The farm is generating employment opportunities and livelihood for few families Reasonable pricing of organic food grains is the key strength of Mishra’s Farm Brief description of various activities of Mishra’ Farm forms the crux of the study. SWOT analysis is carried out.
    Keywords: organic farming; organic food grains; agripreneur; inclusive growth; sustainable development; SWOT analysis.

  • Project Management Processes are Important, but are Stakeholders Aligned Correctly   Order a copy of this article
    by Vikas Kirtani, Hemant Sharma 
    Abstract: This paper attempts to get a perspective on key stakeholders’ thinking on processes and identify possible misalignment, which can have implications on project success. The study has identified that all stakeholders want closing processes to be structured and mandated. A gap in predisposition towards initiating processes between the contractor and other stakeholders is identified. Similarly, project manager’s lower priority for monitoring processes can conflict with client’s expectations. Stakeholder contractor has to review their initiating processes and project manager has to understand client’s expectation on monitoring processes. Bridging these gaps can set a better relationship between stakeholders
    Keywords: project management processes; stakeholders; managing projects; project success.
    DOI: 10.1504/IJICBM.2020.10035035
  • Farmer Producer Organisation: an emerging business model for empowering small and marginal farmers in India- A case study   Order a copy of this article
    by Vijayakumar. A. N.  
    Abstract: Small and marginal farmers of India with fragmented land holdings facing challenges to realise remunerative prices with limited collective bargaining power. This study considering an outperforming farmer collective during economic slowdown explored its business model, impactful services and factors of empowerment with primary and secondary sources of data. The commodity focus with professional management and governance as well as backward and forward linkages for output business of FPO under this study evidenced robustness in financial performance. The study with descriptive statistics and t-test validated FPO model is an ideal agri-business strategic approach for rural employment, enhancing farm income, purchasing power, etc. including standard of living of small and marginal agri-farmers of rural areas.
    Keywords: business model; empowerment; farmer producer organisation; market integration; remunerative price; small and marginal farmers.
    DOI: 10.1504/IJICBM.2020.10035172
  • A Study of Investment Opportunities and Investors’ Sentiments during COVID-19 Pandemic   Order a copy of this article
    by Karishma Jain 
    Abstract: The spread of Covid-19 is a black swan event. It has created and is still creating a catastrophic damage to the global economy. The novel coronavirus which was first reported in Wuhan, China in December 2019 has infected millions of people, killed thousands, and created high volatility in stock market. The aim of this study is to explore the impact of COVID-19 on the stock market over a period of March 24 to April 24, 2020, and to identify the investment opportunities during the pandemic era. The results indicated that there were sectors that gained during the pandemic such as healthcare, FMCG, telecom, etc. From an investment perspective, long-term investment in companies with high market capitalisation could be a good alternative as they may withstand in crisis and bounce back quickly. This research also analysed the investors opinion towards stock market through sentiment analysis using QSR NVivo. The results indicated that despite of fear and negativity due to lockdown and shut down of all economic and commercial activities the positive sentiments stood out. This shows that people are hopeful, and this may have positive impact on the stock market.
    Keywords: COVID-19; pandemic; stock market; investment; twitter; sentiment analysis; NVivo.
    DOI: 10.1504/IJICBM.2020.10035232
  • Impact of RERA on Home Loan Borrowers in India   Order a copy of this article
    by D. SANTHOSH KUMAR, Ramesh Kumar Miryala 
    Abstract: Real Estate Regulatory Authority Act is a landmark event in the real estate sector in India. The Act aims to provide a confidence to the buyer of a real estate property. The aim of this article is how the RERA benefits home buyer in general and home loan borrower in specific. RERA also helps the other stake holders in the real estate market like banks, housing finance companies, etc. Various functions and the salient features of the RERA has been explained. Though the RERA is at initial stage but definitely it will be impacting and regulating the real estate market over a period of time. Real estate sectors play an important role in delivering the one of the basic need of the human beings. The sector has grown significantly in recent past. Before implementation of Real Estate Regulatory Act (RERA), the sector was largely unregulated and professionalism was lacking. RERA mainly aims at protecting the interest of home buyers and enhance transparency in the real estate sector.
    Keywords: : real estate regulatory authority; home loans; builders; home loan borrowers; banks; India.
    DOI: 10.1504/IJICBM.2020.10035262
  • Innovations in digital technology and creative destruction in the music industry   Order a copy of this article
    by Bindu Balagopal, Chacko Jose Pulluparambi 
    Abstract: The rapid growth of digital technologies has transformed the music industry world over from physical to digital. Creative destruction is a term introduced by Schumpeter to describe the dismantling of long-standing practices to make way for innovation. The present paper adopts the term creative destruction regarding the music industry to examine how innovations in the music industry from analogue to digital have increased productivity. The paper tries to examine whether the creative destruction of analogue technologies has paved the way for new digital formats of music. The paper with the aid of primary and secondary data explores the structural transformation in the music industry from physical to digital formats due to technological innovations in the context of the Indian music industry, which was one of the largest producers of music cassettes in the eighties.
    Keywords: COVID-19; corporate social responsibility; CSR; personal protective equipment; PPE; pandemic; lockdown; social; psychological; economic.
    DOI: 10.1504/IJICBM.2020.10035425
  • Share Repurchase: A Review of the Literature   Order a copy of this article
    by Vedika Saxena, Seshadev Sahoo 
    Abstract: This study aims to synthesise and analyse the existing literature on share repurchases. It summarises the key findings and identifies the potential research gaps in the extant literature. A pool of 206 research articles are chosen based on relevance and impact from a variety of reputed databases spanning over 1981 to 2020. The authors use the guideline of Templier and Pare (2015) and follow the narrative approach of literature review which consists of gathering and synthesising existing literature on share buyback. The diverse strands of literature on buyback are classified based on different research themes. The results indicate a paucity of research on share buyback in emerging markets (e.g., India and China). Overall, the research in the following areas is found to be sparse: buyback and firms reputation and the wealth effect of buyback on bondholders. The impact of executive reward schemes post buyback and presence of industry effect remains largely untapped.
    Keywords: share buyback; liquidity; tender offer; open market; signalling.
    DOI: 10.1504/IJICBM.2020.10035587
  • A model for successful implementation of advanced manufacturing technologies in small and medium sized Indian enterprises   Order a copy of this article
    by Arishu Kaushik, Doordarshi Singh 
    Abstract: In this study, the results of empirical study carried out in manufacturing small and medium enterprises of Northern India, a synthesis of results and its inferences, two case studies of manufacturing enterprises in the same region, knowledge acquired from numerous stages of research and a qualitative model to present the learning issues to develop a practical and effective management process for the successful implementation of advanced manufacturing technologies has been discussed. Utmost care has been taken to avoid repeatability and overlapping while developing the list of independent learning issues. Four techniques namely, analytical hierarchy process (AHP), fuzzy set theory (FST), options field methodology (OFM) and options profile methodology (OPM) have been used for qualitative modelling. After this, an implementation plan for improving various output parameters by the implementation of advanced manufacturing technologies has been generated while considering the approaches of optimism, pessimism and realism.
    Keywords: advanced manufacturing technology; options profile methodology; small and medium enterprises; fuzzy set theory; analytic hierarchy process; options field methodology.
    DOI: 10.1504/IJICBM.2021.10035752
  • An Endeavor to Amendment: Socio-Economic Impact of a Project Implemented by CSR, Vedanta   Order a copy of this article
    by Bandana Meher, Shreyasi Bhattacharya 
    Abstract: The present 15 days evaluation study exclusively addresses the impact of the project
    Keywords: CSR; corporate; sustainable; stakeholders; agriculture; farmer’s club; project; beneficiary.
    DOI: 10.1504/IJICBM.2020.10036085
  • Who am I? Determinants of Young Consumer Need for Uniqueness in India   Order a copy of this article
    by Gaurav Gupta, Vineet Gupta 
    Abstract: Consumer need for uniqueness (CNFU) is a popular construct among western societies. The construct has been tested under different conditions and has been found useful. In this paper, our main aim is to understand the different personality traits of young consumers and how they affect their buying behaviour. In order to measure the proposed hypothesised model, structural equation modelling was applied in the primary dataset consisting of young participants (1319 years) from Delhi (National Capital Region). Specifically, creative choice counter-conformity, unpopular choice counter-conformity and avoidance of similarity were used as the dependent variables in the study. It was found that market maven was significant and positively associated with all three forms of CNFU. Peer group influence was also found to have a positive impact on avoidance of similarity and unpopular choice. Role model was not found to be associated with ones peer group influence. However creative choice and unpopular choice counter-conformity was found to be positively associated with ones role model. The study has implications on multinational corporations (especially from cosmetics, fashion, health and luxury industry) targeting young consumers. Limitations and directions for future research have also been discussed.
    Keywords: consumer need for uniqueness; CNFU; market maven; role model; peer group; structural equation modelling; SEM; India.
    DOI: 10.1504/IJICBM.2020.10036158
  • An Assessment of Video Viewership Preference of Indian Viewers   Order a copy of this article
    by Rashmi Jain 
    Abstract: For more than 200 million households in India, video consumption on television sets has been the focal point of entertainment. Traditional or linear TV viewership entailed viewers to make themselves available in front of the TV set to consume video content that is broadcasted, as per a predefined schedule. Advancement in technology, penetration of personal devices like smartphones and availability of high-speed internet coupled with new sources of content creation and distribution platforms has led to the emergence of video OTT a new way of video consumption. This study assesses the video consumption behaviour in India which not only has a large number of linear TV connections but also the second-largest number of internet and mobile phone users in the world. The findings of the study will enhance understanding of current and future video consumption, which is critical to brands for their marketing communications.
    Keywords: media consumption; video over-the-top; video OTT; consumer behaviour; viewership; television; streaming videos.
    DOI: 10.1504/IJICBM.2020.10036362
  • Determinants of Capital Structure: Panel Data Analysis of Indian Firms   Order a copy of this article
    by Shikha Bhatia, Aman Srivastava 
    Abstract: The purpose of this research is to identify determinants of capital structure in non-financial firms of a developing economy. Using 2,327 firm observations, we examine the determinants of debt-equity choice. The analysis was carried out through ordinary least squares, static panel data, and dynamic panel data (GMM methods) econometric models. The findings reveal that greater profitability, size, business risk, and liquidity causes Indian firms to take less debt whereas the presence of growth opportunities makes them accumulate more debt. The findings of the study are useful for managers in planning their financing decisions. The study points out that capital structure decisions are dynamic, and determinants of short-term debt greatly vary from those of long-term debt. The results offer support to the pecking order theory of capital structure.
    Keywords: debt-equity; capital structure theories; pecking order theory; panel data analysis; trade-off theory; generalised method of moment; GMM; dynamic panel.
    DOI: 10.1504/IJICBM.2021.10036698
  • Ethical Theories in Business: Thirukkural Perspective   Order a copy of this article
    by Jayendira Sankar 
    Abstract: The study presents the dimensions of ethical theories in business from the perspective of Thirukkural. Ethical theories in business can recognise as a means for managing the various business activities which incorporate utilitarianism, deontology, rights, and virtue. The concept of ethical theories in business is in practice for decades by organisations worldwide. Thiruvalluvar is one of the great genii of the world; Thirukkural is one of the purest and highest manifestations of human thoughts. The article is based on a scale called hermeneutics, research, and theory to understand which revelations about the interpretation of texts. This article reveals that Thirukkural recommends a cognisance and ethical-based approach to business organisations. This article attempt to highlight the Thirukkural perspective of ethical theories in business and other areas like time management, human resource management, and leadership that can consider for future research.
    Keywords: ethics; business ethics; ethical theories; utilitarianism; deontology; rights; virtue Thirukkural; Thiruvalluvar.
    DOI: 10.1504/IJICBM.2020.10036701
  • Factors Impacting Success of Cross-Sector Social Partnerships for Corporate Social Responsibility: An Indian Perspective   Order a copy of this article
    by Neha Saxena, Sushil Kumar 
    Abstract: The Companies Act of 2013 of the Government of India mandating eligible businesses to spend 2% of their profits towards CSR has resulted in substantive increase in funds being spent in the social sector and proliferation of cross-sector social partnerships (CSSPs) between NGOs and businesses. In this context, the current study tries to identify factors that influence the success of the CSSPs to implement CSR projects. We empirically test a framework based on trust-commitment model from relationship marketing for cross-sector partnerships in India. The results show that the trust-commitment theory is indeed applicable to the CSSPs and the relational factors directly and indirectly influence their success. The recommendations from the study will aid businesses and NGOs in India in better management of their CSR partnerships. The study also adds quantitative evidence to research in the field of cross-sector partnerships in the social sector, until recently dominated by qualitative studies.
    Keywords: cross-sector social partnerships; CSSPs; NGOs; corporate social responsibility; CSR; relational factors; business-NGO partnerships; cross-sector collaborations; India.
    DOI: 10.1504/IJICBM.2020.10036722
  • Factors Influencing Industrial Relations in the Indian Tea Industry: Study in the Darjeeling, Terai, and Dooars Region   Order a copy of this article
    by Nirmal Chandra Roy 
    Abstract: Since the end of the last century, the Indian tea industry has been going through a major crisis. Poor industrial relations are one of the major causes of this crisis. Keeping this backdrop in mind, the study aims to explore the factors for poor industrial relations and examine the impact of various factors on industrial relations. In the study, opinions from 306 workers have been considered. Factor analysis and multiple regression analyses have been done. The result of factor analysis bought out five prominent factors of industrial relations. These are the management aspect, employment issue, welfare aspect, parental care aspect and maintenance aspect. Further, multiple regression analysis has been performed to assess the impact of the identified factors on industrial relations. The result shows that the management aspect has the highest positive impact on industrial relations. However, parental care aspect and maintenance aspect have a negative impact on industrial relations.
    Keywords: tea industry; Dooars; Terai; Darjeeling; industrial relations; factors affecting industrial relation.
    DOI: 10.1504/IJICBM.2021.10037456
    by Narendra Singh, Mukul Gupta, Pushpa Singh 
    Abstract: The research is focused on understanding the level of service quality gap which exists between customer’s expectation level and satisfaction level for real estate services in Delhi NCR region. The gaps in service quality are identified and analysed with the help of the SERVQUAL model which examines the five dimensions of service quality namely tangibles, reliability, responsiveness, assurance, and empathy. The sample for the study comprises those respondents who bought a house or flat in the last two-year or planning to buy in the upcoming years. Data is collected using a questionnaire with 36 questions and each the dimension of service quality is measured on a seven-point Likert scale. The gap in service quality between expectation level and satisfaction level is calculated by subtracting the expectation score from satisfaction score. The paper also identifies suggestions and measures to minimise these gaps and ways to bring beneficial changes in the perception of customer service experience towards real estate sector of Delhi NCR’s.
    Keywords: SERVQUAL; customer expectation; customer satisfaction; gap analysis; SPSS V23; real estate sector of Delhi-NCR.
    DOI: 10.1504/IJICBM.2021.10037553
  • Narrative Techniques in Ancient Indian Wisdom for teaching/learning Contemporary Management   Order a copy of this article
    by G.P.Sudhakar Acharya 
    Abstract: Management wisdom can be gleaned from ancient Indian wisdom from a large number of ancient texts. This article identifies major narrative techniques used in ancient literature that have in them wisdom that can be used for teaching management. The aim was to list and provide examples of the often used narrative techniques so that search in the vast ocean of ancient literature is optimal. Stories/katha, proverbs/lokokti, nyaya/maxims, discussions (samvaada), upadesha, and creating contemporary models using ancient frameworks were identified as popular narrative techniques. Each of this in the context of management has been explained with appropriate examples.
    Keywords: ancient Indian wisdom; narrative; upadesha; lokakti; samvaada; story/katha; discussion; dialogue; proverbs; models.
    DOI: 10.1504/IJICBM.2021.10037640
  • Factors governing domination and motivation behind donation-based crowdfunding in India   Order a copy of this article
    by Vijaya ., Himendu P. Mathur 
    Abstract: Crowdfunding is an open call for financial resources from a group of people to fund a particular initiative with commercial and non-commercial motives. Crowdfunding in India is dominantly donation-based. The main objective of the study is to explore the reasons behind the dominance of donation-based crowdfunding in India and to explore the factors that motivate fund providers to participate in donation-based crowdfunding. The findings of the study reveal that the sense of pride and satisfaction, funders tendency to follow herd and trend, emotions and religious beliefs, fund providers choice of data privacy, lack of financial burden, and minuscule return promised in other forms of crowdfunding are factors responsible for the dominance of donation-based model of crowdfunding in India. The study also concludes that interest and association with the cause, project novelty and characteristics, shared thoughts and beliefs, prosocial motives, and personal networks motivate fund providers towards backing donation-based crowdfunding projects.
    Keywords: crowdfunding; donation-based crowdfunding; fund provider; crowdfunding platforms; fund raisers; crowdfunding motivation; dominance; India; campaigns; projects.
    DOI: 10.1504/IJICBM.2021.10037759
  • The Contemporary Film Public Relations Ecosystem in India- From Stars to Stories   Order a copy of this article
    by Aishwarya Ramesh, Ruchi Jaggi 
    Abstract: Indian cinema is now at its most experimental phase as we get to see unconventional stories more frequently than ever. While it reflects great creative progression in terms of filmmaking, at a deeper level, these stories are challenging the larger moral fabric that has existed conventionally. Of the many reasons that have contributed to this change, public relations (PR) is a major component. How do PR professionals build stories, create strategies that resonate with people despite having a starkly different tonality?
    Keywords: storytelling; social media communication; popularisation of beliefs; star value; fandom; creative strategies; commercial returns; OTT; celebrity PR.
    DOI: 10.1504/IJICBM.2021.10037888
    by Bhabani Shankar Padhy, R. KUMAR BHASKAR 
    Abstract: The concept of social entrepreneurship has gained noticeable prominence in academia over the past two decades. Considering the emergent imperative to construct and analyse narratives of social entrepreneurial experiences through novel qualitative methods, this study attempts to integrate Joseph Campbells monomyth as a narrative device to explore the lived experiences of selected social entrepreneurs in India. The authors examine the journey of forty social entrepreneurs, the diverse challenges they have faced and the events and decisions that shaped their journey. The study also maps the structural emergence of a successful social entrepreneur as the hero, who strives to address specific social needs through a sustainable market-based approach.
    Keywords: social entrepreneurship; social enterprise; monomyth.
    DOI: 10.1504/IJICBM.2021.10037932
  • Analysis of the Actual CSR Expenditure: A Quantitative Study on NIFTY 100 Companies   Order a copy of this article
    by Ritika Gupta, Pankaj Kumar 
    Abstract: Indian corporate sector has consistently gained the mantle of being responsible towards society. However, recent years have witnessed an increase in the legislative interventions to create awareness among business organisations of their moral obligations towards society. Therefore, the present study is a comparative analysis of corporate social responsibility (CSR) expenditure by NIFTY 100 companies between the voluntary spending period and period after the implementation of Section-135 of the Companies Act, 2013. The expenditure on social and community activities, donations and environment and pollution control related activities have been aggregated to arrive at the CSR expenditure of companies from the financial year 2009
    Keywords: India; corporate social responsibility; CSR; expenditure; Section-135; Companies Act; 2013; voluntary spending period; mandatory spending period; NIFTY 100.
    DOI: 10.1504/IJICBM.2021.10038288
  • An Analytical Study on the Potential Investors’ Perceptions towards Reverse Mortgage Loan in Navi Mumbai Region of Maharashtra State   Order a copy of this article
    by Amee Nagar, Nadiminty Mahesh, Krishna Kant Dave 
    Abstract: The reverse mortgage loan scheme is a wondrous income option for
    Keywords: senior citizens; reverse mortgage; cash poor and home rich; reverse mortgage perception; elderly population; retirement plan; old age financial stability; financial literacy; Indian housing sector.
    DOI: 10.1504/IJICBM.2021.10038299
  • Cultural appeals in Indian TV commercials   Order a copy of this article
    by Amarendra Kumar Dash 
    Abstract: TV advertisers propel the advertisements with various psychological triggers called appeals to persuade the audiences and consumers. When such consumption appeals are put in sync with the cultural values of the consumers, they are called cultural appeals. The appeals are embedded in the discursive structure of the commercials. This study undertakes a content analysis of the values, visuals, and auditory corpus of 538 Indian TV commercials to find out the variations in the use of global, local, and glocal cultural appeals in them. It is found that glocal cultural appeals are used more frequently followed by global cultural appeals whereas the use of local cultural appeals is very negligible. Across commercials from foreign, Indian, and joint-venture companies, the most prominent feature in the sample commercials is Glocal 1, i.e., Glocalisation with dominant global cultural elements. The study reveals the global face of the global-local fusion in India by deciphering the asymmetrical cultural blend that characterises contemporary Indian TVCs.
    Keywords: glocalisation; cultural appeals; Indian TV commercials; brand origin; product categories; asymmetrical blend.
    DOI: 10.1504/IJICBM.2020.10038509
  • Understanding OCTAPACE Culture through insights from Ancient Indian Texts   Order a copy of this article
    by Pooja Singh 
    Abstract: Culture is that intangible force that influences organisational life and its practices. Also, it provides strength to gain a competitive advantage by enhancing employees performance and job satisfaction (Rao, 2015; Kumar, 2018). The present study attempts to take insights from ancient or classical Indian texts such as Vedas, Ramayana, Bhagavad Gita, Manu Smriti, etc. to present a novel approach towards explaining each aspect of OCTAPACE culture. A literature review in this field shows that several studies have been done in management and human resource development from various perspectives. However, very few have been done to establish linkage between classical Indian texts and organisational culture, especially OCTAPACE. As a result, this paper not only fills the gap in the literature of organisational culture but also provides some significant and insights on OCTAPACE from ancient Indian philosophical perspectives. Moreover, such an attempt can help understand how ancient Indian values, which have stood the test of time, can help create a more sustainable organisational culture in the present dynamic world. OCTAPACE culture is relevant and critical for business performance and success because it brings higher efficiency and effectiveness.
    Keywords: ancient Indian texts; OCTAPACE; values; culture; efficiency.
    DOI: 10.1504/IJICBM.2021.10038688
  • Impact of Macroeconomic Factors on Banking Stock Index: Empirical Evidences from Indian Banking Sector   Order a copy of this article
    by SUMIT KUMAR MAJI, Arindam Laha 
    Abstract: In the present study, an attempt was made to explore the effect of the macroeconomic variables on the banking stock prices in Indian context. To proxy the trend of the banking stock in India, banking sector specific stock index in Bombay Stock Exchange (BSE), i.e., BSE_Bankex was used. The outcome study suggested the existence of long-run association between the select macroeconomic variables and the BSE_Bankex which was arrived at by making short-run error correction at the speed of 16.12% per month. Foreign portfolio investment ratio and price factor were found to be exerting positive and significant effect on BSE_Bankex whereas the impact of economic policy uncertainty was found to be negative.
    Keywords: BSE_Bankex; foreign portfolio investment ratio; price factor; economic policy uncertainty; ARDL-UECM.
    DOI: 10.1504/IJICBM.2021.10038818
  • Stakeholder Identification for CSR in Secondary Education in India: A Mixed Method Approach   Order a copy of this article
    by Pranav Umesh, N. Sivakumar 
    Abstract: The secondary education system in India is beset with numerous challenges. Corporate social responsibility can play a vital role in addressing these challenges by adopting a structured approach towards their resolution. This study recognises the efficacy of stakeholder theory in addressing organisational challenges and extends its application to the Indian education system by identifying the stakeholders of secondary education. This study adopts a mixed method approach to stakeholder identification by undertaking traditional content analysis, topic modelling, discussions with experts, and principal component analysis. The study triangulates on six primary and four secondary stakeholders of secondary education system. The study concludes with a discussion on managerial implications, limitations, and future scope of research.
    Keywords: stakeholder identification; secondary education; India; corporate social responsibility; CSR; content analysis; topic modelling; triangulation.
    DOI: 10.1504/IJICBM.2021.10038819
  • Navigating Leadership Challenges in Modern Organizations through Ancient Indian Values   Order a copy of this article
    by Kirti Rajhans, Rushikesh Pawar, Payal Bibve 
    Abstract: In view of the complexity of environment today, there is a need to reassess the leadership skills desired from modern managers as relying on usual leadership development theories may not be enough. Exploring leadership principles from the age old, time-tested Indian values might prove to be an important solution. The present study attempts to identify a newer leadership development way through ancient Indian values of Bhagvad Gita for addressing leadership challenges in front of todays managers. It adds to the earlier works in this area by identifying and describing the most significant leadership skills based on principles of Bhagvad Gita for developing leadership competence of modern managers through hermeneutics methodology and an empirical testing support. The main contribution of the study is the proposed leadership skills development framework which will add value to the current leadership development initiatives of the organisations and help developing leadership competencies in a sustainable way.
    Keywords: leadership skill development; modern managers; business management; Bhagvad Gita; Indian values.
    DOI: 10.1504/IJICBM.2021.10038820
  • Social Media Impacting Green Behaviors of Indian Consumers   Order a copy of this article
    by Meesha Gupta, Asif Syed 
    Abstract: This paper identifies and empirically analyses the relationship between various social media motivational factors influencing attitude of Indian consumers towards eco-friendly products and their willingness to pay a premium price for them. Data was collected from 536 respondents who not only uses various social media channels for purchases and gaining information but also prefers eco-friendly products across India. EFA and SEM techniques were used. The findings confer consumers concern for the environment is being shaped by six main social media motivational factors namely word of mouth, interaction, entertainment, trendiness, dependency and trust. The concern of the consumers impacts their attitude and the positive attitude so formed has a significant and positive impact on willingness of consumers. This research takes a lead in analysing the construct willingness to pay a premium for green products because this has been comparably less explored in Indian context.
    Keywords: social networking; eco-friendly products; willingness; attitude; India.
    DOI: 10.1504/IJICBM.2021.10038823
  • Occupational Health and Safety Awareness in Micro and Small Enterprises in select sectors of West Burdwan, West Bengal: An Empirical Assessment   Order a copy of this article
    by Manidipa DasGupta, Sourav Sarkar 
    Abstract: Micro and small enterprises (MSEs) generate employment opportunities and thus promote livelihood standard for grass root level having no/nominal techno-economic strength. But due to participants lack of skill to handle complex machinery jobs and no/nominal awareness of health-hygiene issues in workplace, occupational hazards often occurred there which is product and sector-specific. Literature supports that the perceptions of participants in maintaining OH&S awareness in MSEs depend on individuals demographic features. In this paper, attempt has been made to highlight on the variation in perception on OH&S factors due to demographic features of the participants. To serve this issue, a micro empirical assessment is pursued on select sectors of West Burdwan and first-aid facility, drinking water, jobsite inspections, etc. seemed to have maximum relevancy in maintaining OH&S awareness there. MSEs, therefore, should adopt provision to promote OH&S awareness considering the requirements of the sector and different socio-demographics of the participants.
    Keywords: occupational health and safety; OH&S; awareness; micro and small enterprises; MSEs.
    DOI: 10.1504/IJICBM.2021.10038857
  • Analysing the Impact of Green Marketing Mix on Consumer Purchase Intention   Order a copy of this article
    by Dr. Ravinder Kaur, Suyash Mishra, Shivani Yadav, Tanya Shaw 
    Abstract: In pursuance of the environmental protection, marketers have started to focus on green consumerism in their marketing strategies and come up with various new methods related to adoption of green products in developed countries, but this concept is still evolving in India. This study develops a conceptual framework to explore influence of the elements of green marketing mix on consumers purchase intention towards green products in India. The study adopted questionnaire method to account the observed outcome of customer survey and tested the hypotheses of model using multiple regression analysis. Analysis revealed that green marketing mix elements are crucial to predict consumers purchase intention. Green product is observed as most important element followed by place, price, and promotion. Additionally, findings provide implications for policy makers and practitioners to stimulate the focus on green marketing mix while developing strategies.
    Keywords: green marketing mix; consumer purchase intention; consumer behaviour; customer buying behaviour; green product; green promotion; green marketing strategy; ecological awareness; India. ecological awareness; India.
    DOI: 10.1504/IJICBM.2021.10038995
  • TONE LEARNING STYLES AND TENOR LEARNING ORIENTATION Effect of Learning Styles on Learning Orientation for Tomorrow’s Informated Workplace   Order a copy of this article
    by Padmalalitha Thennal VenkatesaNarayanan, Rajeswari Thirunavukkarasu 
    Abstract: To build a progressive learning culture, managers in work situations capitalise on different learning styles of employees and accelerate their orientation in the learning process. This research study has empirically tested the effect of learning styles of employees on their learning orientation. Quantitative data regarding learning styles and learning orientation were collected from 270 respondents of 12 manufacturing companies in India. Path analysis was performed through structural equation modelling and the direct and indirect effects of the learning styles were determined by decomposing the structural equations. The study demonstrated that reactive, experimental, deliberative, and inspiring learning styles affect explorative learning orientation and reactive, experimental, harmonic, and inspiring learning styles affect exploitative learning orientation with varying levels of significant impact.
    Keywords: learning style; learning orientation; exploitative learning; explorative learning; structural equation model; path analysis.
    DOI: 10.1504/IJICBM.2021.10038996
  • Understanding gender differences in the attitude towards financial risk taking   Order a copy of this article
    by Shalini Kalra Sahi 
    Abstract: Biological gender has been considered as one of the critical determinants of financial risk-taking behaviour, however very few studies have looked at financial risk-taking as perceived through the lens of gender psychology. This empirical paper attempts to contribute to the literature by not only considering both the biological and psychological aspects of gender (masculinity and femininity), but also by using a multidimensional view of financial risk-taking attitude. One of the significant findings of this study was that androgyny individuals were found to be more risk managing than any other psychological gender category. Some other findings were in concurrence with the existing literature. This insightful study adds to the scant literature that exists on psychological gender and financial risk taking and would pave the way for more work in this area.
    Keywords: biological gender; gender psychology; individual investment behaviour; financial risk-taking.
    DOI: 10.1504/IJICBM.2021.10039095
  • Developing a Model of Incentive-Based Compensation Using a Meta-synthesis Approach   Order a copy of this article
    by Sajjad Balali Shahvari, Masoumeh Resallati, Nour Mohammad Yaghoubi 
    Abstract: This study aims to develop a model for incentive-based compensation using meta-synthesis. Specifically, we reviewed more than 1,749 papers from relevant journals and conference proceedings. Dimensions and relevant codes were extracted using content analysis, and the importance and priority of the codes were determined using Shannons entropy. According to our findings, the components identified in this model were categorised into two dimensions: financial (based on membership and performance) and non-financial (social, organisational and occupational). Moreover, the findings indicate that payment during retirement and disability, continuous cash and non-cash incentives, job advancement opportunities, medical insurance (unemployment and supplementary), favourable working conditions, growth and learning, ideal colleagues, the establishment of social relations in the workplace and, skill-based and performance-based payments are significant. In other words, they have been studied more closely and more repeatedly than the other codes in compensation systems.
    Keywords: incentive-based compensation; financial compensation; non-financial compensation; meta-synthesis.
    DOI: 10.1504/IJICBM.2021.10039505
  • Assembly Line Productivity Improvement through TPM by controlling Line Organization Efficiency and Out of Balance Index: An empirical exploration   Order a copy of this article
    by PARDEEP GUPTA, ANKESH MITTAL, Aman Hooda, Niharika Gupta 
    Abstract: The present study aims to examine the role of implementing TPM in improving the assembly line productivity of an automobile manufacturing industry. The organisation started implementing TPM to improve plant productivity by maintaining equipment, workplace layout improvement, increasing employee morale. The case study data for this study has been collected after having discussions with TPM team members and reading the TPM reports and result sheets available with the industry. The TPM team recognised a significant scope of an improvement in fuel tanks productivity. The efforts were made to reduce the line stoppages, perform line balancing and carry out operations standardisation. As a result of these initiatives, the fuel tank assembly line’s productivity enhanced from 140 to 158 units per shift within 14 months. This study is an innovative case study that demonstrates the effectiveness of TPM initiatives in enhancing the productivity of an assembly line in the Indian automobile industry.
    Keywords: total productive maintenance; TPM; productivity; motivation; line organisation efficiency; LOE; out of balance index; OBI; organisational performance.
    DOI: 10.1504/IJICBM.2021.10039816
  • Knowledge of Environmental Sustainability in Future Leaders: A study of adolescent school children in Delhi National Capital Region, India   Order a copy of this article
    by Gurpreet Mehdiratta, Sushil Kumar 
    Abstract: Children are the future custodians of natural resources. As adults, they will formulate and implement various social and business policies that will impact the planet. Hence, it is important that they are well-informed about environmental issues. The present study attempts to assess the level of environmental knowledge of Grade 9 (14 to 15 years old) school students in Delhi National Capital Region (NCR). The results indicate that, overall, adolescents have an average score in environmental knowledge. Children in private-run schools score higher than children in government-run schools. Gender does not have a significant relationship with environmental knowledge of the children. Fathers education level has a significant relationship with childrens environmental knowledge but the same does not hold good for the mothers education level. The overall participation of adolescents in environmental activities is low. Newspapers and school teachers are the top sources of environmental information for the school children followed closely by TV and internet. These findings have significance for environmental educators, school administration and environmental education policy implementers.
    Keywords: sustainability; adolescents; environmental education in schools; environmental knowledge; Delhi NCR; India.
    DOI: 10.1504/IJICBM.2021.10039948
  • Awareness on Mental Illness among Adults of Tharu Community in Nepal: Evidence from a Cross Sectional Study   Order a copy of this article
    by Ranjana Koirala, Tilarupa Bhattarai 
    Abstract: This paper aims to assess awareness on mental illness among adults of Tharu, one of the largest indigenous groups of Nepal. The dummy-based awareness index is used to measure the awareness level on mental illness and adopted ordered logit regression model to check the determinant factors for awareness on mental illness among adults of Tharu. We find that 35.5% HHs have adequate, 34% HHs have moderate and 30.5% HHs have low level of awareness on mental illness. Results from ordered logit revealed that the overall odds of literacy were about five times and presence of health personnel is three times which signify better awareness among Tharu adults that is possible with the increase in literacy and health personnel in the ward level. In the Tharu community literacy and presence of health personnel statistically affect and help to increase awareness level than any other statistically significant variables.
    Keywords: indigenous community; mental illness; Tharu adult; awareness index; ordered logit model; Nepal.
    DOI: 10.1504/IJICBM.2021.10039998
  • Perception study of customers of a global fast food restaurant in India and U.S.A   Order a copy of this article
    by Rajesh Srivastava, Manimoy Paul, Sandeep Bhanot 
    Abstract: The purpose of the research is to find out about differences in the US, and Indian customers based on awareness, popularity, value for money, amenities, services, and lifestyles moderated by demographic about McDonalds a global fast-food restaurant in two, distinct culture. The study has been conducted, where primary data has been collected by means of interview method through the intercept technique in India, and in the USA through interviews after taking permission. There is a significant difference between Indian customers and US customers about perception of value for money, amenities, lifestyle, service, and classiness of a global fast-food restaurant McDonalds. An application of two theories-Consumer culture theory, and social exchange theory gave an insight to the customer perception towards a global brand-McDonalds.
    Keywords: perception; country culture; fast food restaurants; McDonald restaurants; brand communication; consumer culture theory; CCT; social exchange theory.
    DOI: 10.1504/IJICBM.2021.10040211
  • Implementation of Agribusiness model in a food processing industry to reduce potato losses: A case study   Order a copy of this article
    by Sachit Vardhan, Pardeep Gupta 
    Abstract: The potato processing industry is emerging as a fast-growing industry because of budding urbanisation, changing food habits, increase in per capita income, and liking for ready-cooked snacks. XYZ Ltd. is one of the earliest and major entrants in the food processing sector in India. The company was facing huge agro losses and to overcome these losses it initiated the implementation of innovative agro practices. It was the first multinational company to introduce collaborative farming for producing process-grade potatoes. The implementation of agro initiatives remained successful, and significant tangible and intangible benefits were achieved. As a result of improvement, the tuber yield improved by 7.7%, savings on buying potatoes increased up to INR 19.1 million, storage and transportation costs reduced by INR 3.0 million. In this paper, a case study to highlight the benefits achieved after the implementation of innovative agricultural initiatives in the company is demonstrated.
    Keywords: agro losses; potato farming; chip grade potato; sustainable agronomy.
    DOI: 10.1504/IJICBM.2021.10040219
  • The role of socio-demographic characteristics in shaping willingness to accept electric cars   Order a copy of this article
    by Saurabh Kumar, Syeedun Nisa 
    Abstract: As the best solution to the currently raging environmental problems, the number of electric cars (ECs) and their users is increasing rapidly, yet they constitute a small share of the total Indian auto market. The present study aimed to analyse the effect of socio-demographic factors of Indian people on their willingness to accept ECs. The characteristics and geographic locations of the people of the Delhi-NCR region were charted, and 514 samples were obtained for final analysis through purposive and convenient sampling. Subsequently, the effect of their socio-demographic characteristics was analysed on their willingness to accept ECs. The findings revealed a significant effect of gender, education and annual household income, and an insignificant effect of age, occupation, and the number of cars in the household on people’s willingness to accept ECs. The study’s findings will benefit the prospective car consumer, policymakers, car manufacturers and marketers.
    Keywords: electric cars; socio-demographic factors; willingness to accept; WTA .
    DOI: 10.1504/IJICBM.2021.10040228
  • Cellular manufacturing system practices in manufacturing industries: A pilot study   Order a copy of this article
    by Vikrant Sharma, B. Gidwani 
    Abstract: Industries are implementing efficient production systems for practical survival in the present era of intense competition. This paper aims to investigate the status of the cellular manufacturing system (CMS) in Indian manufacturing industries concerning the level of adoption, factors, and challenges associated with CMS implementation. A survey instrument was designed to assess respondents’ awareness of CMS practices and explore CMS’s level of implementation. Statistical tests were conducted to determine the CMS practices factors and challenges associated with the implementation of CMS. It is observed that in Indian industries, the rate of implementation of CMS is still low. However, the study shows that if implemented in Indian industries, CMS can be beneficial. In the Indian context, the current study would provide a future direction to conduct detailed research on CMS’s implementation status.
    Keywords: cellular manufacturing; manufacturing industry; pilot study statistical analysis.
    DOI: 10.1504/IJICBM.2021.10040260
  • Industrial Infrastructure Development of Cottage Industries for Inclusive Economic Growth in Sustainable Manner: Case Study of Urban Growth Centre Bishnupur, West Bengal, India   Order a copy of this article
    by Aditi Nag 
    Abstract: Cottage industrial sector has been both a concern and of importance over the years, however, significant intervention has not been seen towards its inclusive development facilitation over several decades. India, ranked 68 in 141 on GCI, is one of those countries which have numerous cottage enterprises and SSI but lacks resources, policies and practices to support their growth and development. The SDGs have formed the baseline for development but has a long way to go from acceptance to implementation. Cottage industries form the backbone of rural areas and have optimal opportunities for job creation; locally sourcing SSI has probable advantage for sustainable development over raw material importing SSI and cottage enterprises. Major obstacle areas include financial development, infrastructural growth and inclusion, technological innovation and integrated development facilitation. The paper explores past and recent developments in policies specialising in cottage industries and forms a stepping stone for further research and development.
    Keywords: cottage industry; policy framework; sustainability assessment; socio-economic impact; SDG 9; industrial infrastructure; India.
    DOI: 10.1504/IJICBM.2021.10040261
    by Sunayana Kumar, Rakhshanda Parveen 
    Abstract: To achieve sustainable development, SMEs must strive towards growth. Studies have proved that strategic planning is one of the tools which can effectively escalate the performance of SMEs. This study attempts to understand the scenario of the strategic planning process in the small firms located in Delhi/NCR using an interpretive approach. Descriptive analysis is used to know the manager’s perception towards the planning process and the barriers they face while adopting strategic planning. Data was collected through a structured interview with the 47 owners/managers. The investigation of the result shows that despite having a positive notion towards strategic planning, the managers lack the knowledge of proper implementation of the process.
    Keywords: Delhi/NCR; descriptive approach; planning tools; SMEs; strategic planning; entrepreneurship.
    DOI: 10.1504/IJICBM.2021.10040291
  • A Study on Stress Management and various issues faced by Postgraduate Medical Students: With Special Reference to Medical Colleges, Assam   Order a copy of this article
    by Viveka Gupta 
    Abstract: Medical course is difficult and painstaking because this comes with own unique challenges, opportunities, excitement and excessive stress. Medical students are always overburdened with an enormous amount of information. The overcharge of information creates a feeling of disappointment and dissatisfaction. Many medical students struggle with their own capacity to meet the demands of medical curriculum. This research paper attempts to look at medical students perspectives on factors that impact their stress level. The study was conducted among 100 post-graduate students from different medical colleges of Assam, India. The present study concludes that post-graduate students undergo tremendous work and study pressure simultaneously resulting in excessive amount of stress during various stages of medical career. In order to cope with the normal stressors of everyday life medical sciences students deal with different stressors this includes financial indebtedness, lack of leisure time and pressure of work relationships and career choices.
    Keywords: stress management; post-graduate students; medical college; medical course; overburdened; medical career; financial indebtedness; work pressure; career choices; Assam.
    DOI: 10.1504/IJICBM.2021.10040292
  • Modeling and Prediction of COVID-19 to Measure the Impact of Lockdown on Organization in India   Order a copy of this article
    by Pushpa Singh, Rajeev Agrawal 
    Abstract: This paper attempts to model and prediction of the outbreak of COVID-19 through the susceptible-infectious-removed (SIR) epidemic model with a specific focus on India. The impact of lockdown on transmission rate has been exponentially decaying the transmission rate that is very significant in order to control the spread of the disease. The proposed model can approximately predict the newly infected cases and recovered cases of COVID-19. This paper is based on the SIR based mathematical model designed to predict the newly infected cases and recovered cases of COVID-19. Transmission rate and recovery rate parameter has studied with the impact of a lockdown situation. The simulation result predicts that the epidemic grows AugustOctober 2020, and after that, it started to shrink with the assumed constrained scenario. This study measures the impact of lockdown on various organisations such as the health sector, e-commerce, IT sector, etc. in India.
    Keywords: COVID-19; transmission rate; recovery rate; SIR model; lockdown; organisation.
    DOI: 10.1504/IJICBM.2021.10040358
  • Determining the relationship between job satisfaction and job burnout of the faculties of business school in Delhi   Order a copy of this article
    by Gautam Srivastava, Deepa Gupta 
    Abstract: The faculties are the architects of the future of a country as they shape human beings. So, it becomes very necessary that the faculties must be satisfied with their job, only then they can give their full performance. But unfortunately, it has been found that some of the faculties are facing the problem of job burnout. The aim of this study is classified into two parts. Firstly, the study determines the correlation of job satisfaction and factors of job burnout among faculties of business school in Delhi. After that, determine the association of factors of job burnout and organisational factors has been determined. Fifty faculties of business school in Delhi participated in the survey. The study concludes that faculties have a high degree of job satisfaction and a low degree of job burnout. The study also confirmed the association of job satisfaction, internal factors of organisation and job burnout.
    Keywords: job satisfaction; job burnout; role clarity; role conflict; role ambiguity.
    DOI: 10.1504/IJICBM.2021.10040540
  • Analytical Study of Effect of Agnihotra on AQI and its Psycho-Social Impacts: A Perspective amidst Second Wave of Pandemic Challenges in National Capital Region of Indian Subcontinents   Order a copy of this article
    by Rohit Rastogi, Neeti Tandon, SHEELU SAGAR, Bhavna Singh, T. Rajeshwari, Mukund Rastogi, Priyanshi Garg, Madhulika Singh, Luv Dhamija 
    Abstract: This research paper is a step towards the study to see how Vedic Homa Therapy is an effective natural approach for treatment of any pollution, heavy PM 2.5 and PM 10 particles and the use of Mango and Cow dung wood in the cure of ailment, depression, pollution control by just focusing on its lyrics, sound, diction when done continuously. By performing Yagya, two energies are produced. Heat energy from fire of Yagya and the Sound energy from vibration of the Vedic Mantras, both the energies combine to give self-healing results on any disease and its ionisation produces a vital role in curbing polluting particles. The Study has done comparative analysis on emission of gaseous particles after Yagya post second wave of Covid’19 and also through ML algorithms and statistical analysis; it demonstrates the auto correlation and high correlation on different parameters responsible for pollution measurement and for AQI.
    Keywords: Healthcare 4.0; AI; machine learning; sensor and IoT; Vedic science; Homa therapy; Yajna and mantra; sensors.
    DOI: 10.1504/IJICBM.2021.10040589
  • Comparison of E-Service Quality of Indian E-Commerce Websites   Order a copy of this article
    by Sanjay Dhingra, Shelly Gupta, Ruchi Bhatt 
    Abstract: Service quality has been recognised as an essential tool to achieve a competitive advantage in this technological era. By providing high-quality services to its consumers, a marketer can distinguish itself from other online service providers. This research explores the determinants of e-service quality and then compares three e-commerce websites based on these factors. The five e-service quality factors, reliability, personalisation, trust, website design, and responsiveness, have been identified from the literature. The responses of 285 users were analysed using the ANOVA test to evaluate the e-service quality of Amazon, Flipkart, and Snapdeal. The results indicated that the e-service quality of Snapdeal on all five factors was perceived significantly less than Amazon and Flipkart. Also, there was no statistical difference between the e-service quality of Amazon and Flipkart.
    Keywords: electronic commerce; electronic service quality; ANOVA.
    DOI: 10.1504/IJICBM.2021.10040626
  • Stakeholder’ and Resource’ labelled employee treatment practices and firm performance- An Integrative Review & Implications for Future Research   Order a copy of this article
    by Prachi Bhatt, Himanshu Joshi 
    Abstract: Businesses have grown out of the traditional firm-employee relationships into appreciating employees as key ’stakeholders’ instead of ’resources’. However, firms’ approach underlying the employee treatment remains largely incoherent in research regarding how an approach underlying employee treatment practices would serve firms’ interest. The paper through an integrative review synthesises relevant and related management literature scattered across various knowledge domains, i.e., stakeholder theory, organisational theory, resource based theory, agency cost theory. The paper discusses and offers propositions related to ’resource’ and ’stakeholder’ based approach influencing enduring and positively perceived organisational support and organisational justice by employees, thus impacting firm performance. Viewpoints differing from stakeholder perspective are also discussed which influence related management decisions. This study emphasises ’stakeholder’ approach of management’s decisions as proactive, inclusive and sustainable approach of employee treatment. It further stimulates future research in what is still largely missing, an integration of different perspectives for refinement of existing theories.
    Keywords: employee practices; employee treatment; firm performance; integrative review; employees as stakeholders; stakeholder approach; resource-based approach; s theory; agency-cost theory.
    DOI: 10.1504/IJICBM.2021.10040630
  • How has evolution of Corporate Governance practices of Banks in India affected Quality of their Financial Reporting   Order a copy of this article
    by Ajit Gupta, Prakash Singh 
    Abstract: Corporate governance (CG) aims to strike a balance between the interests of a firms various stakeholders. Financial reporting is another key aspect of firm management. Few studies cover Indian banking firms CG practices and QFR comprehensively. We aim to quantify the relationship between Indian banks quality of CG and QFR. Leveraging Sarkar et al. (2012) and Gulati et al. (2020), we created a CG index (CGI) for banks in India. Using Beest et al. (2009), we created a QFR index. We compute these indices for 42 Indian banks and financial firms for four different years between 2010 and 2019. We find that QFR has improved in Indian banks as CG practices have evolved. We recommend making inclusion of CGI and QFR Index mandatory in the annual reports of banks so that the investor community and other stakeholders can use this information in a timely fashion.
    Keywords: banking; corporate governance; quality of financial reporting; QFR; disclosures.
    DOI: 10.1504/IJICBM.2021.10040691
  • Statistical Analysis of Air Quality by Emission of Different Woods: Facing the Threats of Global Pandemic with Healthcare 4.0   Order a copy of this article
    by Rohit Rastogi, SHEELU SAGAR, Bhavna Singh, Neeti Tandon, T. Rajeshwari, Priyanshi Garg, Madhulika Singh, Komal Singh, Luv Dhamija, Mayank Sharma 
    Abstract: Earths atmosphere is mainly made up of two gases nitrogen and oxygen, which together comprise of 99% of gases therein. The other gases comprise of remaining 1% of atmosphere. Amongst these are the five major air pollutants viz., ground level ozone, airborne particles or aerosols, carbon monoxide, sulphur dioxide and nitrogen dioxide. Excess of these pollutants in the atmosphere is risky to human health. They are the main ingredients of smog air quality is measured with the air quality index. An AQI under 50 is considered as good air quality however as the AQI number increases, it becomes a concern for human health. In order to find a non-conventional solution to air pollution problem, it has been proposed to do Yagya, a fire process with three different samidhas namely mango wood, bargad wood and dry cow dung sticks and study their relative emissions and ability to reduce the aerosols PM2.5, and PM10. In this paper, researcher has measured the PM levels (PM2.5 and PM10) and carbon dioxide CO2 along with AQI and temperature, humidity and parameters continuously on different woods in a fixed size room and constrained environment to establish that Yagya is a reliable source to reduce environment pollution.
    Keywords: PM level; emission; machine learning; sensor and IoT; pollution; Yajna and mantra; sensors; Yagya; Yajna; hawan; agnihotra.
    DOI: 10.1504/IJICBM.2021.10040692
  • Employee engagement: A study of university teachers   Order a copy of this article
    by Bhawna Rajput, Urvashi Sharma 
    Abstract: The paper aims to examine the potential antecedents and consequences of work engagement among the sample of university teachers. Key antecedents of employee engagement considered in the study are rewarding co-worker relations, perceived supervisory support, compensation, and opportunities for development; while key behavioural consequences are in-role job performance, organisational citizenship behaviour and innovative work behaviour. A structural equation model is developed and tested on a sample of 282 university teachers in India. The results of the study found that the two major factors that predict the engagement of university teachers are opportunities for development and rewarding co-worker relations. The study further revealed that work engagement had a significant impact on all three consequences, i.e., in-role job performance, organisational citizenship behaviour and innovative work behaviour.
    Keywords: innovative work behaviour; in-role job performance; organisational citizenship behaviour; work engagement.
    DOI: 10.1504/IJICBM.2021.10040970
  • Crisis Management and Strategies for the Future: Evidences from the Pandemic hit Indian Hotel Sector   Order a copy of this article
    by Raju Majumdar 
    Abstract: The Covid-19 pandemic has had a lasting impact on economies and businesses across the globe. The purpose of this paper is to have a closer look at the measures adopted by the Indian hotel industry in order to tide over the challenges and disruptions posed by pandemic and measures adopted for future growth. The research is based on primary data obtained through a survey study and uses exploratory factor analysis. Our findings suggest that the sector focussed majorly on price cuts and cost cutting measures in order to tide over the Covid-19 pandemic. Other measures adopted include marketing of safe tourism, revenue enhancement and resource conservation measures. With regard to the future, our findings suggest renewed focus towards attracting domestic tourists through the increasing use of technology and workforce restructuring are major thrust areas.
    Keywords: hospitality sector; hotel industry; India; Covid-19; pandemic; survey study; exploratory factor analysis.
    DOI: 10.1504/IJICBM.2021.10040974
  • Traditional Knowledge of Ethno-Medicinal Practices and Its Management: A Case Study of Khoyrasole Block in Birbhum District of West Bengal   Order a copy of this article
    by Atreya Paul, AMARTYA PANI, Arup Bhandary 
    Abstract: The ethno-medicine is sometimes used as a synonym for traditional medicine. The present study deals with the traditional knowledge of the ethno-medicinal uses of plants practiced by the rural tribal people in selected villages of Khoyrasole block in Birbhum district of West Bengal. An ethnomedicinal survey (EMS) consisting of 200 households in five villages was carried out to collect information regarding the various uses of 30 medicinal plants and their products generally. Moreover, the focal aim of this study is to discuss the possible threats and future prospects of ethno-medicinal practices in the northern part of Birbhum district, West Bengal, through participatory rural appraisal (PRA). The paper concludes that there is an urgent need for the development of conservation strategies in the region that will take into account local needs, approaches, and inclusive economic development opportunities with the help of the knowledge, beliefs, practices, and institutional (KBPI) arrangements framework of sustainable natural resource management.
    Keywords: ethno-medicine; traditional knowledge; tribal people; ethnomedicinal survey; EMS; participatory rural appraisal; PRA; KPBI framework; Birbhum; West Bengal.
    DOI: 10.1504/IJICBM.2021.10040975
  • Dimensions of Flow Experience in Information and Communication Technology-Based Learning   Order a copy of this article
    by Poonam Patel, Radha Krishan Lodhwal 
    Abstract: Technology, nowadays playing a significant role in all aspects of life. Working with information and communication technology (ICT) may be associated with flow experience at work. This paper is an attempt to check the multidimensionality structure of flow experience and to answer the question of whether three factor-structure model of flow experience or the hypothesised four-factor structure model fits better in information and communication technology-based learning in higher education. For this, a sample of 156 students of Banaras Hindu University participated in the study. Two methods were applied, first exploratory factor analysis (EFA) was conducted to extract the factor structure in spss 22 version and the fit of this has been then tested using confirmatory factor analysis (CFA) in Amos 21. Findings indicate that a two-factor second order model better fits the dataset than the three-factor first-order model. This confirms the multidimensionality of flow construct, being absorption is the core dimension.
    Keywords: technology; information and communication technology; ICT; e-learning; flow experience; dimensions; higher education.
    DOI: 10.1504/IJICBM.2021.10040976
  • Determinants of Customer Satisfaction in the Indian Telecommunication Industry: Study in West Bengal and Assam Region   Order a copy of this article
    by Nirmal Chandra Roy  
    Abstract: In this article, an effort has been made to unveil the level of customer satisfaction and then to identify various factors in the telecommunication sector in West Bengal and Assam. For the purpose of this study, sample respondents have been chosen through stratified random sampling technique. A survey has been conducted on 377 sample respondents in West Bengal and Assam with the help of the structured questionnaire. The gathered primary data has been analysed with the help of SPSS and Smart PLS 3.2.3 technique. The study found that out of 377 sample respondents, 21 are very satisfied and 210 are satisfied only. Further, the study revealed that service of the organisation and price range of the organisation has positive impact on the customer satisfaction. Organisational competency and organisational efficiency of the organisation has no effect on customer satisfaction it in the telecommunication sector in West Bengal and Assam.
    Keywords: service quality; organisational efficiency; customer satisfaction; organisational competency; India.
    DOI: 10.1504/IJICBM.2021.10040978
  • Values in the time of a Pandemic; A study of Social Entrepreneurial Values Against the backdrop of Covid-19   Order a copy of this article
    by Bhabani Shankar Padhy, R. KUMAR BHASKAR 
    Abstract: This paper attempts to identify the set of values that social entrepreneurs deem most vital for their leadership during the Covid-19 pandemic and captures their experience in mitigating various adversities regarding their financial and social mission obligations. It incorporates in-depth semi structured interviews and values Q sort analysis of 21 Indian social entrepreneurs. The findings underscore a set of espoused values the social entrepreneurs share and its interaction with the complex challenges they encounter. It also brings out the tension renascent in the social entrepreneurship conceptualisation and reflected in the values hierarchy where social entrepreneurs strive to balance performance oriented values with pro-social values, in order to survive and maintain their social mission. The authors have also integrated the concept of ?pad Dharm? espoused in the Mah?bh?rata to understand how the Social Entrepreneurs respond to various challenges.
    Keywords: social entrepreneurs; India; values; Covid-19.
    DOI: 10.1504/IJICBM.2021.10041036
    by Biswajit Prasad Chhatoi  
    Abstract: To ensure significant progress in global poverty eradication, countries combating poverty consider it a sociopolitical, ethical-economic issue. Limited control over productive resources and/or no access to financial resources is the prime driver of income inequality and poverty. Microfinance is a policy tool that assists the deprived mass in creating productive assets through hassle-free access to credit. The current research focuses on evaluating the effectiveness of micro-enterprises in poverty eradication across different wealth groups. A quasi-experimental research carried out over 476 microcredit beneficiaries, selected proportionately. A well-structured schedule was designed, and data collected through direct interaction. The bank linked microcredit programs are effectively creating employment opportunity. The wealth creation rates of households are not uniform across different wealth groups. The current research is limited to the geographical scope and sample size of the study. The study adopts a novel approach towards identifying the impact of microfinance across different wealth groups.
    Keywords: microcredit; asset creation; savings accumulation; employment generation.
    DOI: 10.1504/IJICBM.2021.10041131
  • Linking Employee engagement, job stress and perceived organizational support to organizational commitment   Order a copy of this article
    by Dr. Manisha Sharma  
    Abstract: The term organisational commitment has been studied by the researchers’ number of times in the recent past as it has a high practical relevance and importance in the organisational setup. Previous researches show that organisational commitment has an important role as it has a direct relation to employee performance, employee loyalty, employee turnover, competitive advantage, etc. This paper evaluates the impact of the factors such as employee engagement, job stress and perceived organisational support on organisational commitment in the Indian context. For this purpose, the data was collected through an online survey. 200 questionnaires were received back from the professionals and executives working in various corporate engaged in HR consultancies and services in Noida NCR. The collected data were analysed through SPSS 22 and SEM was used through Amos version 22. The findings suggest that the work engagement has a significant positive effect on organisational commitment. As expected, job stress has a significant negative effect on organisational commitment. Whereas, perceived organisational support has a significant positive effect on organisational commitment. This study provides an insight to develop policies in order to create and retain competent and committed workforce in the various corporations of India.
    Keywords: employee engagement; job stress; perceived organisational support; POS; organisational commitment.
    DOI: 10.1504/IJICBM.2021.10041206
  • Understanding attitude-behavior gap in mobile phones purchasing   Order a copy of this article
    by Seemant Yadav, VIVEK AGRAWAL 
    Abstract: The relationship between attitude and purchase behaviour is the most explored area of marketing research. Many studies have shown a link between environmental attitude and mobile phone purchasing intentions. Today the mobile phones are becoming a medium to express identity and desire like clothing and ornaments. The changing styles of mobile phones based on contemporary trends lead to their perishability which may adversely affect the environment. Now the question arises, whether consumers who care about the environment can take more responsibility for the environment and conduct environmentally friendly mobile phone shopping behaviour, or whether their environmental attitudes are incompatible with their consumer behaviours. The discrepancy between the consumers attitudes and actual purchase of eco-friendly products is attributed to the existence of the attitude-behaviour gap. The gap is however being understood poorly and to date no equivocal consent is available. This study examines the role of demographic factors responsible for the emergence of the attitude-behaviour gap with special reference to the young consumers, as they are the segment with adequate purchasing capacity.
    Keywords: attitude behaviour gap; young consumers; environmental concern.
    DOI: 10.1504/IJICBM.2021.10041207
  • Corporate reputation under crisis and the framing of the environment at Lanjigarh, Odisha   Order a copy of this article
    by Amarendra Kumar Dash  
    Abstract: Lanjigarh, a constellation of rural and tribal villages in Western Odisha has been a contested terrain of multiple interest groups because of the clash of ideologies regarding growth versus environment. The arch-rivals, Vedanta Aluminium Limited (VAL) and the international NGOs, remain split between the paradoxical ambitions of social development and institutionalised agendas. Framing of the environment has become an elite practice for the promotion of ideology, power, and influences. While VALs framing of the environment has remained a defensive strategy to protect its investments, the NGOs remain complicit in blame-corporate environmental framing through their relentless shaming of VAL in terms of lawsuits, media campaigns, and concerted public demonstrations. Integrating Hallahans (1999) seven types of framing with van Dijks (1993) critical discourse analysis, this study deconstructs the ideological underpinnings of environmental framing at Lanjigarh and the material conditions and anxieties that shaped them.
    Keywords: ideology; environmental framing; CSR; PR campaigns; Vedanta Aluminum Limited; aluminium refinery; Niyamgiri Hills; Lanjigarh; Odisha; critical discourse analysis.
    DOI: 10.1504/IJICBM.2021.10041364
  • Antecedents of customers’ attitude and intention towards online shopping of apparel in India   Order a copy of this article
    by Pardeep Ahlawat, Pankaj Kumar, Parveen Kumar 
    Abstract: This study examines the foremost antecedents of customers’ attitude and intention towards online shopping of apparel in Delhi and Gurugram (previously known as Gurgaon), Haryana, India. Using convenience sampling technique, 223 self-administrated survey questionnaires were collected (197 considered usable) from the customers who had experienced online shopping of apparel and tested performing partial least squares-structural equation modelling. The results revealed that shopping convenience followed by product usefulness, trust, and price positively and significantly impact customers’ attitudes towards online shopping. Most notably, customers’ intention towards online apparel shopping is significantly affected by convenience and customers’ attitude, whereas trust has no significant impact on customers’ intention to shop online apparel. The findings will facilitate e-retailers to understand the prominent antecedents of customers’ attitude and intention towards online apparel shopping and plan out the customers-oriented marketing strategies for improving online shoppers’ positive attitudes and intentions.
    Keywords: India; online shopping; apparel; customers’ attitude; intention.
    DOI: 10.1504/IJICBM.2021.10041518
  • Lead-Lag Association between Foreign Flows and Economic Growth in Selected Emerging Economies   Order a copy of this article
    by RAVINDER Verma, Vijender Pal Saini 
    Abstract: The paper examines the ties between foreign inflows and economic growth in emerging economies, namely Brazil, China, Russia and India over the period of 19922019. Vector error correction method (VECM) and Granger causality test are used to understand the long and short dynamics between foreign inflows (FDI) and economic growth. The empirical findings illustrate that both the variables are co-moving in long run for India and China while there is no cointegration existing in Brazil and Russia. The results of VECM disclose that there is bidirectional causality between FDI and economic growth in India while unidirectional causality in China. However, in short run, there is unidirectional causality in India, China and Brazil and there is no connection existing amid foreign direct inflows and economic growth in Russia. The present research paper will be enormously helpful to the regulators and policy makers of selected emerging economies in planning their foreign inflows procedures.
    Keywords: emerging economies; foreign direct investment; FDI; economic growth; causal relationship.
    DOI: 10.1504/IJICBM.2021.10041534
  • Do Analysts Become Better Forecasters Over Time: Evidence from India   Order a copy of this article
    by Arit Chaudhury, Seshadev Sahoo 
    Abstract: There are conflicting studies in literature about how the analyst forecast bias, which can be driven by various factors, have trended over time. In this context, we study analyst forecasts in India over the past two decades (19982018), as well as before and after the global financial crisis (GFC) in 20082009, to find out whether the forecasts have actually become less biased and more accurate over time as the stock coverage and market liquidity has improved. In our initial tests, we find that analyst forecast accuracy has indeed improved over time/after GFC in India, as expected, as the markets have become more mature and efficient. However, when we control for the market turnover, representing the information environment as an additional factor, we find that the underlying bias has actually increased over time. Our results show that the improvement in forecast accuracy of analysts in India over the past two decades is mainly due to the improved information environment.
    Keywords: analyst forecasts; forecast accuracy; global financial crisis; GFC.
    DOI: 10.1504/IJICBM.2021.10041535
  • Neutralizing Covid-19 Induced Inhibitors of Vacationing Intention: An Indian Perspective   Order a copy of this article
    by Debankur Saha, Anirban Chakraborty 
    Abstract: The COVID-19 pandemic has adversely impacted the tourism industry. Tourists are refraining from going on vacation. Getting their patrons back is one of the biggest challenges of the tourism industry. This study explores the factors affecting the vacationing intention of Indian tourists in the COVID-19 period. It also studies the moderating effect of perceived risk on the willingness to pay a price premium for perceived safety measures. The findings of this study will enable the practitioners to understand the drivers of the travelling intention of Indian tourists and thereby devise a suitable strategy to encourage footfalls.
    Keywords: COVID-19; attitude; perceived risk; willingness to pay; vacationing intention.
    DOI: 10.1504/IJICBM.2021.10041637
  • Reindeer Apparels: The Growth and Evolution of a Micro-Enterprise   Order a copy of this article
    by Ramachandran Natarajan, Manini Gurjar 
    Abstract: This case study describes the founding, growth, and evolution of Reindeer Apparels, a micro-enterprise in Pune, India. The following characteristics make this company worthy of study by students and scholars of entrepreneurship and innovation: 1) it was founded by a woman and being managed by women; 2) it is an example of innovative rather than replicative entrepreneurship; 3) it is an example of how skill-intensive entrepreneurship in the non-technology space can succeed with the right strategy and business model; 4) it illustrates how a micro-enterprise can succeed commercially and also have social goals. The various challenges faced by the company, its strengths, and vulnerabilities are discussed. The critical success factors of this micro-enterprise are identified and analysed.
    Keywords: case studies in entrepreneurship; women entrepreneurship; innovative entrepreneurship; women entrepreneurs in India; micro-enterprises in India; social entrepreneurship; women empowerment.
    DOI: 10.1504/IJICBM.2021.10041643
  • Importance of Integrated Reporting from the Perspective of Stakeholders in India   Order a copy of this article
    by Puja Kaura  
    Abstract: Integrated reporting (IR) hailed as a milestone in the development of corporate reporting. However, it is essential to contemplate whether stakeholders perceive IR to be imperative in their decisions. This paper aimed to assess the stakeholders’ perceptions regarding the importance of IR in their decision making. The research was a cross-sectional quantitative study. Data were collected using structured questionnaires, and the Kruskal Wallis H test was used to test the hypothesis constructed to find whether any significant difference exists between the perceptions of different stakeholders. The study confirmed that all stakeholders perceive that information disclosed in IR is crucial for them in their decision making as no significant difference exists between their perceptions. Further, considering the Indian economic environment, the study’s findings suggested some critical aspects that all companies should consider while disclosing their information through IR, which will benefit both companies and their stakeholders.
    Keywords: integrated reporting; stakeholders’ perception; Kruskal Wallis H test; India.
    DOI: 10.1504/IJICBM.2021.10041691
  • Understanding Brand Pride in Urban Indian consumers: implications for theory and practice   Order a copy of this article
    by Subarna Nandy, Neena Sondhi 
    Abstract: In an evolving young demography like India, consumers seek meaningful emotional connections with brands. This exploratory study adopts a qualitative methodology to comprehend a hitherto unexplored emotion of brand pride. Store observations and semi-structured interviews with experts and urban Indian consumers were conducted to arrive at a comprehensive definition of brand pride. The study also differentiates brand pride from brand love and proposes a 2X2 matrix with the intensity of the relationship on one axis and Emotions on the other. These emotional expressions significantly impact both brand engagement and behaviour, through differences in brand loyalty, advocacy, evangelism, and oppositional brand loyalty.
    Keywords: consumer-brand relationships; brand pride; qualitative methods; Indian consumers; branding theory.
    DOI: 10.1504/IJICBM.2021.10041727
  • Relevance of Small Businesses in Protecting a Wildlife Sanctuary and Meeting Sustainable Development Goals   Order a copy of this article
    by Anupam Saxena, Sugandha Shanker 
    Abstract: The role of sustainable development goals (SDGs) in improving socio-economic and environmental problems of a highly biodiverse and culturally rich wildlife sanctuary in North India needs investigation. This area faces a severe ecological crisis due to heavy anthropogenic pressures. This sanctuary is located in Indias three lowest-ranked aspirational districts, making it vulnerable. In order to understand the areas problems and potential of developing local-centric businesses for reducing dependency on the sanctuary, a literature review and field investigation was carried out through semi-structured interviews. These interviews were analysed using the qualitative software ATLAS.ti 9.0. Observations from field investigation, literature review and analysis of interviews revealed that the area could develop small businesses if proper support systems are provided. The work has identified four small businesses that are successful in reducing the pressure and conserving similar areas. These businesses can be replicated as alternative sources of income and meet all 17 SDGs.
    Keywords: sustainable development goals; SDGs; wildlife sanctuary; small businesses; skill development.
    DOI: 10.1504/IJICBM.2021.10041833
    by Sarika Jain, Samta Jain, Ankush Upadhayay 
    Abstract: In a time of increased competition, increased scrutiny from multiple stakeholders and the pandemic which engulfed the whole world, logistics industry is becoming mindful of the vital role that employees play. It is crucial to retain talent using multiple motivational tools like involving them, giving them liberty to take decisions and most importantly engaging them. In this context, this study attempted to understand the processes followed by Team Global Logistics Pvt Limited to keep their employees engaged. It contributed in the area of employee engagement in logistics industry in India. The present study used a mixed method approach. Structured interviews were conducted with members of HR team to explore employee engagement practices. Further regression analysis was conducted to understand the impact of employee empowerment on employee engagement. Results confirmed the role of employee empowerment in enhancing employee engagement.
    Keywords: employee engagement; employee empowerment; case study; India; logistics.
    DOI: 10.1504/IJICBM.2021.10041840
  • Influence of Organisational Citizenship Behaviour on the Individual Work Performance of IT and ITES employees   Order a copy of this article
    by Martina A, Nagarajan PS 
    Abstract: Survival of any business is dependent on the performance of the organisation which is a collective measure of individual work performance of the employees which has been a major challenge for the IT and ITES sector where the performance management system is continuously evolving and many employees are on job cuts and in benches due to poor performance. Organisational citizenship behaviour (OCB) is a concept where the employee tries to contribute to the organisation without expecting high rewards for the extra role behaviours at work. This empirical study tries to establish the relation between the OCB and individual work performance (IWP) of the employees in IT and ITES sector. The data was collected from 500 employees and nonprobability, convenient sampling technique was adopted. Regression analysis was conducted to find out the relationship between OCB, OCB-O, OCB-I and IWP. The results of the analysis revealed a significant relationship among the variables.
    Keywords: organisational citizenship behaviour; OCB; individual work performance; IWP; IT and ITES sector; task performance; organisational performance; performance management systems; counter productive work behaviour.
    DOI: 10.1504/IJICBM.2021.10041946
  • Antecedents and Outcomes of Brand Love in Indian Context: A Systematic Literature Review   Order a copy of this article
    by THALHATH P 
    Abstract: The long-lasting relationship with customers is the only way for continuing the existence of brands in the market, as the world is changing rapidly. Researchers across the world try to recognise factors that would help to create and maintain customer relationship. Brand love has emerged as a recent marketing concept in the area of consumer-brand relationships which has received great attention from researchers over the past years. The main aim of this paper is to systematically review the research that studied the antecedents and outcomes of brand love in the Indian context. Through this paper, we have analysed nineteen articles in the study area, which have been selected systematically from various scientific journals. The research articles were analysed on the basis of methodology used, analysis approach, products or services under study and the major antecedents and outcomes of brand love that are considered.
    Keywords: brand love; antecedents and outcomes; systematic literature review.
    DOI: 10.1504/IJICBM.2021.10041947
  • A socioemotional wealth perspective on innovation in family firms: Review and theoretical extension   Order a copy of this article
    by Sandeep Yadav 
    Abstract: This study conceptualises the heterogeneous relationship between different dimensions of the socioemotional wealth of family firms and innovation. Based on the comprehensive review of the empirical literature using the socioemotional wealth perspective (SEW), the author identifies four main themes as strategic decision-making, dynastic succession, internationalisation behaviour, and earnings management studied using SEW. Based on the gap in the existing literature, the author proposes a conceptual model on family firm’s innovation using SEW perspective. The author argues that various dimensions of SEW have a heterogeneous impact on family firm innovation. Finally, the author proposes future search directions based on the gaps in the existing literature.
    Keywords: family firms; innovation; socioemotional wealth perspective; SEW; family ownership; family control; family succession; family social ties; emerging markets.
    DOI: 10.1504/IJICBM.2021.10042000
  • Analysis of Market Reaction to Bonus Issue Announcement in Indian Stock Market   Order a copy of this article
    by Anu Jajoo, Indra Nirmal 
    Abstract: Companies capitalise on the accumulated profit by issuing the bonus share to shareholders. The information content of the bonus issue is perceived to be positive. This paper is an attempt to study the market behaviour pertaining to the bonus announcement by making inferences on the variation in price around announcement day. Using the standard event study methodology, the paper investigates the market reaction on bonus of the companies, which are included in the Nifty 200 index, for the period 2000 to 2019. Total 171 bonus events announcement was studied for 61 days event window (30 to +30). The result revealed the existence of a significant difference in abnormal return between pre and post-event window and concludes that the Indian market exhibits a semi-strong form of efficiency. The pattern of abnormal return observed around announcement day strives as evidence for the findings that bonus issue in Indian capital market is anticipated prior to the announcement and leaves no scope for exploitable inefficiencies.
    Keywords: bonus issue announcements; event study methodology; semi-strong form of efficiency; abnormal returns; market reactions; Indian capital market; exploitable inefficiencies.
    DOI: 10.1504/IJICBM.2021.10042028
  • Spiritual Intelligence lessons from Bhagavad Gita and Bible: Implications for Organizational Behavior   Order a copy of this article
    by Richa Kathuria, Richa Awasthy 
    Abstract: Spiritual intelligence (SI) has been looked at as a possible solution to alleviate the suffering of the world from problems like stress, anxiety and depression. Organisations also incur huge losses due to these. Several attempts have been made to develop the construct of SI by academics around the world. This study fills the gap of limited efforts to conceptualise SI from the scriptures perspective, rooting in two popular religious philosophies: Hinduism and Christianity. This exploratory study is based on qualitative research methods. Data sources used are Bhagavad Gita and Bible. Seven SI themes emerged via inductive content analysis purpose of human life, self, nature, faith, worship, transcendence and interpersonal relations. Study proposes a SI model and its relation to three layers of OB. Article ends with the suggestions for future research avenues in SI. This study contributes to the holistic conceptualisation of SI and its usability in organisations.
    Keywords: Bhagavad Gita; Bible; spiritual intelligence; SI model; organisational behaviour.
    DOI: 10.1504/IJICBM.2021.10042030
  • Indian firms' internationalization research 2000-2020: Research fronts and potential pathways   Order a copy of this article
    by Omdeep Gupta, Krishna Balodi, Mohd Afaq Khan 
    Abstract: Emerging market firms (EMF) internationalisation has become an increasingly important field of study. While studies on firms’ internationalisation and related reviews for some economies are available, the literature synthesising internationalising Indian firms (IIF) research is scant. The purpose of this study is to explore the growth and trend in the IIF literature, identify undercurrents, explore major research fronts and the unique aspects, and suggest potential pathways. A combination of bibliometric analysis and an in-depth literature review on research published between 2000 and 2020 is employed. The study identifies significant contributors and influencers in articles, journals, organisations, and four dominant IIF research fronts. By combining the bibliometric analysis with literature review, this paper aids the IIF researchers by providing them with a bird’s eye view of the phenomenon and highlighting the seminal works, prominent authors, dominant research fronts, and the progress therein, and the potential pathways ahead.
    Keywords: internationalisation; Indian firms; bibliometric analysis; citation analysis; content analysis; emerging markets; emerging market firms; EMF; internationalising Indian firms; IIF.
    DOI: 10.1504/IJICBM.2021.10042133
  • Paradoxical Thinking and Entrepreneurial Resilience; A Study Against the Backdrop of COVID-19 Disruption   Order a copy of this article
    by Bhabani Shankar Padhy, R. KUMAR BHASKAR 
    Abstract: Entrepreneurial resilience’ acquires seminal significance especially during a crisis situation. With COVID-19 pandemic rendering unprecedented disruption over the worldwide socio-economic landscape, entrepreneurs and business managers necessitate resilience for mitigating various emerging challenges. Modern enterprises often face competing demands and contradictory expectations from its diverse stakeholder groups. Entrepreneur’s ability to relentlessly acclimatise and thrive particularly during adversities, while balancing competing needs is a crucial characteristic that bolsters organisational performance. This investigation examines the potential relation between stakeholder engagement, paradoxical thinking/paradox mind-set and entrepreneurial resilience. The entrepreneurs’ propensity to integrate conflicting organisational and normative obligations is likely to improve her/his resilience. Contemporary organisations innately embody many contradictory tensions. Paradoxical thinking embraces these tensions and may also help the entrepreneurs to respond with enhanced resilience. This quantitative study involving social entrepreneurs in India against the backdrop of COVID-19 pandemic indicates that stakeholder engagement is positively associated with resilience. This relation is mediated by the entrepreneur’s paradoxical mind-set.
    Keywords: stakeholder engagement; entrepreneurial resilience; paradoxical thinking; paradox mind-set; India.
    DOI: 10.1504/IJICBM.2021.10042134
    by Rekha Rao-Nicholson, Luda Svystunova 
    Abstract: There is limited research on the role of institutional entrepreneurship in public organisations, especially in the context of institutional voids. The public sector entrepreneurs’ engagement with regulatory, normative, and cultural-cognitive institutional voids in a developing economy is, therefore, examined using institutional work. Through an in-depth longitudinal case study of Delhi Metro Rail Corporation in India, institutional creation and disruption processes are identified as interrelated means to address voids in this context. The boundary work supported promising entrepreneurs in challenging settings, whereas legitimacy work helped to spread change outside organisational boundaries. Insights into public sector entrepreneurship in developing countries are offered.
    Keywords: public entrepreneurship; India; institutional work.
    DOI: 10.1504/IJICBM.2021.10042177
  • A Study of Residential Property Purchase Decisions in India: The Role of Behavioral Intention as a Mediating Factor   Order a copy of this article
    by Janhavi Chaudhary Abhang, V.V. Ravi Kumar 
    Abstract: This research paper focuses on exploring the multiple factors that result in a purchase decision of residential real estate in India. A conceptual framework has been developed based on previous research studies. This study has extracted the dimensions of consumer purchase decision and used them in the structural model and tested using path analysis method, to measure the extent and direction of the relationship. The findings strongly indicate the major predictors of purchase decision. This study also indicates the role of a comparative evaluation system in the purchase decision. The study aims to understand the mediating effect of the behavioural intention on purchase decision of a residential property. The study uniquely contributes to the body of academic knowledge with reference to the factors affecting consumer purchase decision in the residential property segment and the findings will help developers of residential real estate to better understand consumer preferences and target their market precisely.
    Keywords: property buying behaviour; real estate; behavioural intention; purchase decision; real estate marketing; real estate evaluation; property investment; India.
    DOI: 10.1504/IJICBM.2021.10042187
  • Entrepreneurial storytelling: using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs   Order a copy of this article
    by Helen Rana, Dan Knox, Guru Prabhakar 
    Abstract: This qualitative research uses case studies of two migrant entrepreneurs Karan Bilimoria and Levi Roots to explore the use of storytelling as a tool for establishing and sustaining a business. It proposes a conceptual framework which shows how storytelling is used to gain legitimacy, credibility and support. It finds that the two men use consistent themes and patterns in their stories, which are similar to each other and to conventional metanarratives around entrepreneurship, and require narrative plausibility more than objective truth. It identifies themes which both individuals repeatedly use in their business storytelling to demonstrate attributes of entrepreneurship.
    Keywords: storytelling; entrepreneurship; migrant; sense-making; meta-narrative.
    DOI: 10.1504/IJICBM.2021.10042270
  • Exploring influences on social entrepreneurial intentions among Indian students: The function of gender role orientation   Order a copy of this article
    by Mary Conway Dato-on, Sharmistha Banerjee, Proma Banerjee 
    Abstract: Societies are changing, including attitudes toward gender roles. This research uniquely considers the influence of individual’s gender role orientation (i.e., expressive and instrumental traits) on social entrepreneurial intentions (SEI) among Indian students at the nascent stage of learning about social entrepreneurship. Quantitative analysis results support and challenge previous research on SEI antecedents and suggest that measuring gender role orientation, rather than differences between men and women will enhance our understanding of the millennial and Gen Z aspirations to do well while doing good. Recommendations for public policy and business education are offered to strengthen previous findings that associate strong entrepreneurial ecosystems with economic and social growth.
    Keywords: social entrepreneurship; social enterprise; social entrepreneurial intentions; SEI; entrepreneurial self-efficacy; ESE; empathy; collective self-efficacy; CSE.
    DOI: 10.1504/IJICBM.2021.10042368
    Abstract: The present study focuses on analysing the impact of website quality and content on leisure traveller’s hotel selection. A structured questionnaire was developed and distributed to respondents through online platform using Google Forms. Chi square test has been used for checking the association between website quality, content and leisure travellers. The findings of the study revealed that out of ten identified features of websites quality; clear language, high resolution photographs, videos of hotel products and services, user friendly and easily accessible websites,
    Keywords: hotel industry; website quality; website content; leisure travellers; hotel selection.
    DOI: 10.1504/IJICBM.2021.10042603
  • Attitudinal and Behavioural Reaction of Employees towards CSR: A Review and Research Agenda   Order a copy of this article
    by Himani Sharma, Dimple Dhiman 
    Abstract: Presently, scholars are paying more attention to micro-level CSR and they have looked into how employees’ perceptions of CSR shapes employee outcomes. To advance this area of research, we aim to present a literature review on the attitudinal and behavioural reaction of employees in response to organisation’s CSR activities over the years. We reviewed the existing academic literature on these aspects, such as why, how, and when CSR initiatives could affect the employees. A systematic review of the literature is conducted, with 74 articles from top listed journals searching online databases such as Emerald Insight, JSTOR, Google Scholar, Science Direct and Routeledge Taylor and Francis Group. The study discloses a pattern of research in CSR over the years and makes recommendations for future research such as embracing the cross-national contexts and improving practical relevance has also been highlighted. This review adds value to management literature in understanding CSR at micro-level.
    Keywords: CSR; organisational commitment; job satisfaction and literature review; attitudinal reaction; behavioural reaction.
    DOI: 10.1504/IJICBM.2021.10042656
  • Study of Ramayana and Bhagavad Gita Technical and Managerial Intellects with Enlightening Lessons   Order a copy of this article
    by Saurabh Kumar Srivastava, Medha Srivastava, Anshul Pandey, Ajay Kumar Yadav, Ashwani Gupta 
    Abstract: Ramayana and Bhagvad Gita are predominantly perennial source of ancient Indian texts that evolved simultaneously with Indian society. Ramayan contains seven chapters that starts with Baalakand and ends upon Uttarkanda. Similarly, Bhagavad Gita’s eighteen chapters begin with Visada Yoga and end with Moksha Opadesa Yoga. These scriptures carry lessons based on philosophical, spiritual, managerial, technical, cultural, and moral values. This paper discussed various managerial skills and explored the different management lessons learned from Bhagwat Gita and Ramayana for enhancing managerial effectiveness. This paper explores various aspects of management practice like human values, trust, information technology, leadership, motivation, and moral values extracted from Ramayana and Bhagavad Gita. Further, it identifies the impact of these attributes on managerial knowledge-sharing behavior. The study establishes the relationship among all four variables and proposes a Knowledge sharing based conceptual model.
    Keywords: leadership; motivation; technology usage; managerial effectiveness; managerial knowledge sharing behaviour.
    DOI: 10.1504/IJICBM.2021.10042659
  • Behavioural Intention of HR professionals to use HR Analytics in the Indian context: An Analysis Using the UTAUT model   Order a copy of this article
    by Anam ., M.Israrul Haque 
    Abstract: Despite the need for innovation in HRM, HR professionals are still lagging in analytics, and various factors hinder the adoption of HR analytics. Its lower adoption rate is creating issues for developing countries such as India to achieve their full potential. This research aims to determine the factors impacting the behavioural intention in using HR analytics among the HR professionals from the perspective of the unified theory of acceptance and the use of technology (UTAUT) in the Indian context. A structured close-ended questionnaire is used to collect the data from different HR professionals in India. It is revealed that performance expectancy and effort expectancy significantly predict the behavioural intention of using HR analytics. However, social influence and facilitating conditions are not significant variables to influence behavioural intention and use behaviour, respectively, while behavioural intention is discovered as a direct factor of use behaviour.
    Keywords: barriers; innovation; HR analytics; UTAUT model; behavioural intention.
    DOI: 10.1504/IJICBM.2021.10042825
  • Is m-shopping a reasoned action? Evaluating the role of intention and perceived risk in Indian m-shopping behaviour   Order a copy of this article
    by Anoop Kumar Gupta  
    Abstract: This study attempts to explain m-shopping behaviour of Indian consumer durable1 customers through the theoretical lens of consumer perceived risk and reasoned action. For deeper understanding of the role of perceived risk in m-shopping behaviour, the study evaluates whether attitude and intention fully mediate the effect of risk on behaviour. A representative dataset of 485 respondents was analysed through multi-analytic techniques of structural equation modelling and neural network analysis for examining the contribution of the determinants of m-shopping behaviour. The perceived risk was found to have direct effect on m-purchasing action, besides having indirect effect through attitude and intention. This research offers new insights into the role played by perceived risk during check-out from mobile shopping cart and contributes in explaining the gap between intention and actual buying action.
    Keywords: reasoned action; mobile shopping; perceived risk; neural network; structural equation modelling; SEM; intention: attitude: perceived norm; India.
    DOI: 10.1504/IJICBM.2021.10042859
  • Link between Company Characteristics, Board Structure and HR Disclosure Level in Software Sector in Indian context: Perception or Reality   Order a copy of this article
    by Dr. Kirti Aggarwal  
    Abstract: The aim of the study is to investigates the link between company characteristics, board structure and Human Resource (HR) disclosure level in software sector in Indian context. The study conducted on 16 software sector companies listed on NSE-500 Index for the time span of starting from F.Y. 2012-13 to 2019-2020. The outcomes of Two-way Least Square Dummy Variable (LSDV) regression model depicted that there is significant positive effect of net sales, board size, board meeting, listing status, pages of an annual report and significant negative of age, net fixed assets, debt-equity ratio, CEO duality on the level of HR disclosure of software sector companies in India. The study helps to The Institute of Chartered Accountants of India (ICAI) and other regulatory bodies to take the steps on the basis of Human Resource Disclosure Index (HRDI) constructed in the study to make the HR disclosure practices mandatory in nature in India.
    Keywords: company characteristics; board structure; human resource disclosure; LSDV regression model; software sector; India.
    DOI: 10.1504/IJICBM.2021.10042901
    by Nanjaraje Urs, Vivek Rajapadmanabhan, Manunath S 
    Abstract: The COVID-19 pandemic was a worldwide emergency, seen unrivalled rapid growth and has affected the numerous business areas. It has obligated numerous organisations to roll out revolutionary vicissitudes to the work-environment just as to their work-force, which made uncommon disturbances to their employees both personally and professionally. Researcher state that with the help of emotional quotient (EQ) as a central component, organisational behaviour subtleties can be understood and addressed to enhance employee engagement (EE). On the other hand, spiritual quotient (SQ) reinforces human consolidative impression of completeness and has ability to think beyond materialistic life, which thrust individuals to spiritual path and furthermore assist them to adapt to agonising conditions of life. This study revealed that the EQ and SQ are important aspects in service industries like IT and ITES in enhancing the EE during pandemic times, and correlation analysis showed a positive relationship among them.
    Keywords: emotional quotient; spiritual quotient; information technology; employee engagement; information-technology enabled services (ITES); COVID-19; pandemic.
    DOI: 10.1504/IJICBM.2021.10043039
  • Do Exogenous Factors matter in the Productivity Growth Trajectory of Indian Manufacturing   Order a copy of this article
    by Abhijeet Bag, Sarbapriya Ray 
    Abstract: The study tries to present total factor productivity growth in Indian manufacturing sector to identify the exogenous factors that led to the growth of productivity in manufacturing sector during 1996 to 1997 to 2016 to 2017. Using GMM estimation, the study reveals that FDI inflow, political stability, initial education, research and development expenditure are found to be positively impacted productivity growth in Indian manufacturing. Trade openness yields adverse impact on TFPG. Female participation and initial investment unexpectedly cause negative impact on TFPG. Negative impact of per capita GDP on TFPG, although insignificant, suggests that economic growth in India is mainly input accumulated rather than productivity driven. Sectoral composition having insignificant negative impact indicates that predominance of agricultural sector would lower productivity growth in manufacturing sector of India. Being input accumulated growth prevalent in India, improving TFPG is urgent need to reduce dependence on physical inputs as well to become a productivity driven economy.
    Keywords: productivity; growth; India; exogenous factors; manufacturing; sector.
    DOI: 10.1504/IJICBM.2021.10043088