Forthcoming articles

International Journal of Indian Culture and Business Management

International Journal of Indian Culture and Business Management (IJICBM)

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International Journal of Indian Culture and Business Management (44 papers in press)

Regular Issues

  • Swachh Bharat Mission: An Analysis of Perception of Public with respect to cleanliness in general and on implementation of Swachh Bharat Mission in particular, with special reference to educational institutions in Delhi   Order a copy of this article
    by Sanjiv Mittal, Aarti Dhanrajani 
    Abstract: Cleanliness is a major factor responsible for development of any nation. We live in developing economy where majority of our efforts are directed towards increasing economic activity. In this process, sanitation and cleanliness is often neglected even though they play a key role in development of an economy. Clean and hygienic environment ensures less number of diseases and healthy people, which in turn leads to increase in productivity. Hence, cleanliness can be considered as a major investment which has high returns. A number of policies have been framed by Government of India from time to time and various schemes have been launched to create awareness among public with regard to cleanliness. However, despite all such schemes having been launched by Government of India, by and large, there is still indifference among public about hygiene and cleanliness, especially about maintaining cleanliness in public places. The present paper tries to analyze the perception of Urban Public living in Delhi about the cleanliness in general and implementation of Swachh Bharat Mission in particular.
    Keywords: Cleanliness; Swachh Bharat Mission; Sanitation.

  • Indian Culture, Lunar Phases and Stock Market Returns   Order a copy of this article
    Abstract: Return from the Indian stock market has been very attractive for investors from around the world during the last decade. Taking into account the importance of this emerging market, we examine the relation between lunar phases (Full Moon and New Moon Days) and the stock market returns from India, linking with Indian culture. Moon has a natural power which plays a significant role in phenomena of nature and also on human behavior and stock market returns. The main purpose of the study is to examine the lunar effect on the Stock Markets and to test the normality and volatility of daily returns. Five major sectorial indices from the National Stock Exchange (NSE) were selected to investigate the relation between lunar phases and the stock market returns. Statistical tools like Descriptive Statistics, GARCH (1, 1) Model and Granger Causality were used to test the hypothesis and fulfill the objectives of this study. The results imply that the moon cycle affects individual mood & thinking process and leads to stock market volatility. The findings of this study would help the investors to formulate investment strategies to earn expected returns in the market.
    Keywords: Lunar Phases; Moon Cycles; Stock Market; Descriptive Statistics; GARCH Model and Granger Causality.
    DOI: 10.1504/IJICBM.2020.10020383
  • The Mechanism and Influence of Herding Effect in Investment Decision Making: Case of Enculturated actors   Order a copy of this article
    by Rajdeep Raut, Manish Kumar 
    Abstract: This paper attempts to broaden the standard financial discourse by bringing insights into human behaviour not just from psychology, but also from social anthropology. This study investigates the mechanism and influence of the herding effect in the investment decision making of individual investors. This study explores how individuals process information of social opinion in their decision making either by ignoring their own information (rational herding) or without ignoring it (irrational herding) and deviate from the realm of rational agents. For the purpose of investigation, a mixed survey approach was adopted. Data obtained from the respondents were analysed using SPSS statistical package 21.0. Results show that both rational and irrational herding were significantly differentiated by individual investors in their decision-making process on the ground of gender, age groups and investment experience, however marital status of respondents was not found significant to mark the herding effect in their decision making.
    Keywords: Social Anthropology; Herding; Security Market; Decision Making.

  • Efficiency of Thrift Agents of Small Urban Borrowers: The Case of Scheduled Urban Cooperative Banks (SUCBs) in India   Order a copy of this article
    by Padmasai Arora, Hitesh Arora 
    Abstract: Since their inception, co-operative banks in India have played a pivotal role in meeting the credit requirements of the unbanked and under-banked segments of the economy. In order to revitalize the urban cooperative sector, Reserve Bank of India (RBI) in 2004-05 introduced some major measures. This paper examines the effect of these reform measures on the efficiency of 50 scheduled urban cooperative banks (SUCBs). Data Envelopment Analysis (DEA) is employed to study the efficiency for the period 2003-04 to 2013-14. Results show that the efficiency of SUCBs dropped drastically in 2004-05 but recovered in 2006-07. However, a trend of gradual decrease in efficiency in SUCBs is being observed over the years. The present study also examines the correlation between size and efficiency and finds that there is no significant correlation between the two. Moreover, the correlation is negative. The present study also finds evidence that Vasavi Co-operative Urban Bank Ltd. and Zoroastrian Co-op Bank Ltd. are fully efficient. The authors are of the opinion that the central bank should chart out a road map for such efficient SUCBs for their growth as their vast network of credit delivery would help achieve the agenda of expanding financial inclusion in India.
    Keywords: Banking; Scheduled Urban Co-operative Banks; India; Performance; Efficiency; Productivity.

  • Examining the role of performance planning, continuous feedback and employee participation in improving perceived system knowledge: Evidence from Indian software services context   Order a copy of this article
    by Anupriya Singh  
    Abstract: Performance management has been receiving considerable attention, with practitioners and researchers looking for ways to improve its effectiveness. Related aspects that need attention are employee participation in the performance management process and their perceived knowledge regarding it. This article explores the relationship between performance management process dimensions (viz., performance planning and continuous feedback) and perceived system knowledge via employee participation in the context of performance management. The data was collected using a questionnaire survey of software professionals in four Indian software multinational organisations. The results reveal that employee participation mediates the relationship between performance management process dimensions and perceived system knowledge. Implications of the findings and limitations of the study are discussed.
    Keywords: Performance management; performance management system; Employee participation; feedback; performance planning; perceived system knowledge;employee performance; human resources.
    DOI: 10.1504/IJICBM.2020.10021857
  • Foreign Capital Inflows in Developed and Developing economies: Facts, Feature and Analysis   Order a copy of this article
    by Neha Saini, Monica Singhania 
    Abstract: This paper seeks to provide a rationale for changing trends of foreign capital inflows in select developed and developing countries using macroeconomic and firms strategic considerations. The study has incorporated graphical and quantitative analysis using multiple structural breakpoints to identify the time and reason for such divisions. The study covers time series data of 25 years (19912015) for 20 countries using qualitative and quantitative analysis. Qualitative analysis involves graphical investigation of evidence, while quantitative analysis encompasses the various categories of tests involving global maximises for breakpoints, sequentially determined breakpoints and hybrid breakpoint tests to ascertain multiple structural breakpoints. The conclusion is made on the basis of push factors grounded to the Latin American financial crisis, Asian financial crisis and global financial crisis on foreign capital inflows based on sample countries. The study outlines the theoretical basis for fluctuating trends of capital flows on the basis of push determinants; and also incorporates multiple structural breakpoints using statistical packages. This research is the first of its kind to the best of our knowledge.
    Keywords: Foreign capital inflows; FDI; FII; Trends; Macroeconomic variables; Crisis period.
    DOI: 10.1504/IJICBM.2020.10022204
  • Board Leadership and Executive Compensation: Corporate Governance in India   Order a copy of this article
    by I. Sridhar, Sahil Singh Jasrotia 
    Abstract: In India the corporate landscape is dotted with family businesses and government through public sector undertakings (PSU). It is the feature with family business and PSU to have board leadership and head of management position with the same person in a majority of cases. The purpose of this paper is to study the impact of board leadership in terms of chairman-CEO duality and chairman-CEO separation on executive compensation in Nifty 50 index companies. The study establishes positive relationship between duality of board chairman and CEO and their separation with executive compensation. An implication of this paper is that it addresses the issue of legislative response to board leadership in terms of good corporate governance practices.
    Keywords: Board; CEO; Corporate Governance; Executive Compensation; Leadership.
    DOI: 10.1504/IJICBM.2020.10023295
  • Impact of Religiosity, Spirituality, Job Satisfaction and Commitment on Employee Performance: A Quantile Regression Approach   Order a copy of this article
    by GEORGE C. MATHEW, Sanjeeve Prashar, Hareesh Ramanathan, Umesh Kumar Pandey, Chandan Parsad 
    Abstract: Organisational management is one of the contemporary delinquents, most of the organisations have to address. Issues like job satisfaction, employee commitment and employee performance are crucial factors which may affect organisational climate. Religiosity and spirituality are prominent and actual factors that can speed up satisfaction, commitment and performance. A substantial research gap connecting religiosity and spirituality with job satisfaction, employee commitment and employee performance exists. This study reconnoitres the link between religiosity, spirituality, job satisfaction, employee commitment and performance by using quantile regression. The study adopted a survey method to collect data from teachers from six different streams. Findings of the current study suggest that spirituality has no influence on employee performance but endorse the linkages between job satisfaction, employee commitment and performance.
    Keywords: Keywords: Spirituality; religiosity; job satisfaction; commitment; performance and quantile regression.
    DOI: 10.1504/IJICBM.2020.10023681
  • Related Party Transactions and Corporate Governance: Evidence from India   Order a copy of this article
    by I. Sridhar, Sahil Singh Jasrotia 
    Abstract: Related party transactions involve transactions between the company and promoter entities, associate companies. But some of the related party transactions may result in misuse of fiduciary position or misuse of funds or prejudicial to investors. The purpose of this study is to empirically find the impact of ownership structure on income from related party transactions in the context of corporate governance. Our study establishes that Indian companies are diversifying their revenues from, other than associate companies. An implication of this paper is that it addresses the issue of regulatory governance in terms of company law and SEBI compliances towards related party transactions in the overall corporate governance of the company.
    Keywords: Related Party Transactions; Corporate governance; Associate Companies; Conflict of Interest; Ownership Structure.
    DOI: 10.1504/IJICBM.2020.10023684
  • Direct from the horse’s mouth: What bank employees feel about training and development programmes in Indian banking sector.   Order a copy of this article
    by Athar Mahmood 
    Abstract: Training has become a potential tool for development of skills and managerial attributes in employees. In the banking sector, specially, training and development programs have become a routine feature. The current study attempts to understand the perceptions of bank employees with respect to trainings. For this purpose a scale has been developed and consists of five dimensions: critical appreciation, soft issues, key outcomes, necessary suggestions and timing aspect. Regression analysis depicts key outcomes being the most significant factor while shorter duration of trainings are also important. Other key findings include expectations of trainees to be made partners in the learning process. The paper contributes to management field by helping understand what the bank employees want from a training program and its implications for managements particularly in banking sector. The applicability of the scale is also discussed towards the end.
    Keywords: banking sector; perception; utility of training; satisfaction with training; characteristics of training progarammes.
    DOI: 10.1504/IJICBM.2020.10023685
  • Interconnectedness Between Spirituality and Sustainable Development Goals: Evidences from Indian Perspective   Order a copy of this article
    by Shubham Kumar, Tapas Kumar Giri 
    Abstract: The deficiencies in the current management practices in terms of rising inequalities, waning corporate ethical environment and absence of cultural context have become the crucial causal antecedents of change. In cultural context, the multidimensional space of spirituality adds ethics, notion of self-development and environmental activism in management discourses. The objective of this paper is to elucidate the strong interconnectedness between Indian spirituality and sustainable development goals and to bring better understandings and perspectives for the novel paradigm shift in management. Indian spirituality and philosophy outline the underlying ontological framework required to counter ambiguity for contemporary sustainable development agenda and help to develop organic perception for sustainable development goals. Indian spirituality brings an enriching perspective on the methods of improving ecological consciousness, communitarian roots and compassion at workplace among others.
    Keywords: Management Paradigm; Spirituality; Philosophy; India; Ethics; Culture; Ecology; Society; Sustainable Development Goals; Communitarian Roots.
    DOI: 10.1504/IJICBM.2020.10023769
  • Knowledge Management Practices as an Antecedent for enabling Work Performance of Employees : Empirical Evidence from Pump and Motor Manufacturing Cluster in India   Order a copy of this article
    by Sujatha R, Krishnaveni R 
    Abstract: Organisations are continuously striving to improve the work performance of employees. The comprehensive literature review identified the importance of knowledge management practices including creation, acquisition, sharing, storage and use of knowledge. The aim of this study is to understand the relationship between knowledge management practices and work performance of employees. The study was conducted among 102 firms in the pump and motor manufacturing cluster. A 70-item questionnaire was administered among the middle level managers. The data was analysed using partial least squares. The results revealed that there is positive relationship among the five knowledge management practices except the knowledge that is created is not effectively stored in repositories. The results further found that knowledge management practices positively influence the work performance. This study posited strong evidence for academicians and practitioners that prevalence of knowledge management practices can be leveraged for the betterment of employees' performance.
    Keywords: knowledge management; work performance; knowledge creation; knowledge acquisition; knowledge sharing; knowledge storage; knowledge usage; manufacturing cluster.
    DOI: 10.1504/IJICBM.2020.10023771
  • Comparative Analysis of the Effect of Internet Use on Democracy Development: A Case of Asian Political Structures   Order a copy of this article
    by Kallol Bagchi, SeungEui Ryu, Godwin J. Udo, Peeter Kirs 
    Abstract: This study addresses the relationships among internet use, public demand for democracy (PDD), and democracy development using four East Asian nations based on social cognitive theory (SCT). Specifically, the present study compares how the internet use influences democracy development directly and via public demand for democracy in both developing democracy such as Thailand, Malaysia, China, and comparatively developed democracy such as South Korea. Data for the study comes from Asian barometer surveys. Our results indicate that internet use strongly influences public demand for democracy in all four nations and democracy development is positively influenced by public demand for democracy in all the nations studied. We also find out that the effects of demographics on democracy development (and on Internet use) are different in each of the four nations. The results are explained and implications provided.
    Keywords: Internet effect; political structures; public demand; political development; East Asian nations; Social Cognitive Theory.
    DOI: 10.1504/IJICBM.2020.10023776
  • A multidimensional framework for cloud adoption of SMEs in India   Order a copy of this article
    by Jayalaxmi. P. Shetty, Rajesh Panda 
    Abstract: The purpose of this article is to develop an integrated, multidimensional and theory-driven conceptual model from established technology adoption theories. Owing to a dissimilar set of factors influencing the process, under same market conditions, the adoption process calls for a comprehensive understanding of the determinants of cloud adoption. The research accounts for the intricacy and idiosyncrasy of Indian SME practice. Building on interpretive research, the article links the antecedents of cloud adoption and the consequences of field data to capture 12 significant factors. Interestingly, field data reveal critical components that were specific to cloud service providers, namely trust, data residency, and offline function. Cumulatively, the conceptual outlook of the model discusses the following; significant factors to guide Indian SMEs towards cloud adoption, economic performance as an impact of cloud adoption and pointers for cloud service providers to deal effectively with the business ecosystem of the SMEs.
    Keywords: cloud computing; cloud adoption; small and medium enterprises; multidimensional model; economic performance; data residency; offline function.
    DOI: 10.1504/IJICBM.2020.10023781
  • Pricing of Airline Tickets on India’s Busiest Aviation Route (New Delhi - Mumbai)   Order a copy of this article
    by Sameer Mathur 
    Abstract: This paper investigates how seasonality and advance booking influence airline ticket prices on the New Delhi Mumbai route. We analyse three types of seasonality: We find that: 1) flights departing in the morning are more expensive than PM departure flights; 2) weekend flights are more expensive than weekday flights; 3) flights during the Diwali festival are more expensive. We also investigate how the advance booking window influences the airfares. Airfares increase as the advance booking duration decreases. Interestingly, the relative increase in airfares is greater on private airlines {Indigo, Jet Airways, and Spice Jet}, compared to the government-managed Air India.
    Keywords: Keywords: Airfares; Airlines; India; Pricing; Regression; Tickets.
    DOI: 10.1504/IJICBM.2020.10023783
  • Social Networking Sites' Advertising Effectiveness: A Systematic Insight into Literature   Order a copy of this article
    by Pratibha Singh, Neena Sinha 
    Abstract: The pervasiveness of social networking sites (SNS) is one of the major highlights of development of Web 2.0 applications. Social media is manifested as a disruptive vehicle for augmenting marketing strategies by the firms. It has been observed that the extant literature lacks a systematic review that comprehensively accounts and analyse the main factors (antecedences and consequences) of SNS marketing phenomenon. This paper presents a systematic review analysis of the literature pertaining to advertising effectiveness on SNS. Seven research databases (Elsevier, Taylor and Francis, Sage, Springer, IGI Global, Emerald, and IEEE) were explored and 60 of the most relevant research papers were selected for the analysis. Overall, this study identifies numerous emergent themes in the existing literature, thereby, deepening our understanding of advances in social media research. Further, the study provides logical classification schemes that may serve as a source of stimulus for further research.
    Keywords: Social Networking Sites; Advertising Effectiveness; Systematic Literature Review; Antecedents; Outcomes.
    DOI: 10.1504/IJICBM.2020.10023796
  • Online Retail in India: A Comparative Analysis of top Business Players   Order a copy of this article
    by Vikas Kumar, Ogunmola Gabriel Ayodeji, Surender Kumar 
    Abstract: The robust online start-up culture has led to the rise and growth of numerous online retailers in India. However, only few of them are dominating the market, while others are still struggling start-ups. So, the business strategy becomes very much important to sustain in the fast growing market. Present work carries out a comparative analysis of the top 5 online retailers in India and the retailers are ranked on the basis of traffic volume. Business models of these companies have been compared along with the funding and investment strategies. Acquisitions and collaborations by these companies have also been explored to identify their market share strategy. This work presents a very comprehensive picture of the Indian online retail market, covering all major aspects.
    Keywords: Online Retail; Online Traffic; e-Commerce Model; Acquisitions.
    DOI: 10.1504/IJICBM.2020.10023799
  • Understanding the factors influencing career choices in India: From the students' perspectives   Order a copy of this article
    by ARGHYA RAY, Pradip Kumar Bala, Shilpee A. Dasgupta, Abhishek Srivastava 
    Abstract: For shaping up a good career, it is necessary to go through a good career choice process. To attract students and for formulating better strategies, marketers of educational institutes need to understand the factors influencing career choices. The study aims to qualitatively capture the perspectives of Indian students on the factors influencing their career choices. Utilising the constructionist-interpretivist paradigm, 33 Indian students between the age range 19 and 30 were interviewed. The thematic-based analysis of the interviews revealed that the career choices made by most of the students had been under the influence of peers, parents or society. Findings suggest that convenience, family background, societal status, family income and parental pressure are the factors that are responsible for career choices in India. The results provide valuable insights for researchers and practitioners in the educational sector as well as implications to stimulate future research.
    Keywords: Career Choices; Constructionist-Interpretivist paradigm; Parental Pressure; Qualitative Study; Societal Influence; Students' Perspectives.
    DOI: 10.1504/IJICBM.2020.10023811
  • Scrutinizing Causal Relationship Between Stock Market Development and Economic Growth: Case of India   Order a copy of this article
    by Shravani Sharma, Supran Kumar Sharma 
    Abstract: With the rapid changing trends in financial system it becomes imperative to identify the vitality of financial system and its importance in context of growth of an economy. The present study analysed relationship between the selected indicators of Indian Stock Exchange and index of industrial production by considering the duration 1996
    Keywords: Stock Market Development; Economic Growth; ARDL approach; Causality.
    DOI: 10.1504/IJICBM.2020.10023817
  • Exploring dimensions of Psychological Capital through Grounded Theory Investigations   Order a copy of this article
    by RICHA DHIR, Vandna Sharma 
    Abstract: Psychological capital (psy cap) research is context specific. Different factor structure in its framework suggests different psychological resources in different cultural settings. This papers purpose is to address this gap by conducting qualitative research in the Indian context. Data analysis was done through grounded theorys paradigm model. Data were collected through in-depth interviews of 25 middle-level managers in India from different sectors. The present data explorations observed the presence of two more psychological resources (spirituality and courage) besides the first four HERO (hope, efficacy, resilience, and optimism) and made an attempt to redefine it as expanded psychological capital. Supportive organisational climate, authentic leadership and job experience were identified as moderators. Desirable attitudes comprising organisational commitment, job satisfaction, and well-being have been identified as consequences. The findings suggest that by including workplace spirituality and courage in psychological capital framework, the workplace outcomes for the Indian employees can be more promising.
    Keywords: India; Psychological Capital; Expanded Psychological Capital; Supportive Organisational Climate; Authentic Leadership; Job Experience; Desirable Attitudes.
    DOI: 10.1504/IJICBM.2020.10023819
  • Antecedents and Consequents of Organizational Politics: Mediating Role of Relationship Conflict   Order a copy of this article
    by Poonam Mishra, Amitabh Deo Kodwani, Shiv Kumar Sharma, Sanjeev Swami 
    Abstract: The purpose of this study is to investigate the direct relationship of perception of organisational politics (POP) with multi-level antecedents and its consequents. It further aims at exploring the mediation effect of relationship conflict on the relationship between the three levels of antecedents and POP. Primary data was collected through a structured questionnaire from 294 faculty members working in Aligarh Muslim University and Banaras Hindu University. Hypotheses were tested using partial least square-structural equations modelling (PLS-SEM). Out of the five proposed antecedents, only relationship conflict was found to be significantly related to POP. Therefore, the structural model was re-specified. Results indicated that relationship conflict mediated the relationship between three of the remaining four predictors (scarcity of resources, workforce diversity and role conflict) and POP. It does not mediate POP's relationship with the need for power. Among consequences, POP was positively related to job anxiety and intention to turnover and negatively related to organisational commitment.
    Keywords: organizational politics; Scarcity of resources; Workforce diversity; Relationship conflict; Role conflict; Need for power; Organizational commitment; Job anxiety; Intention to turnover.
    DOI: 10.1504/IJICBM.2020.10023821
  • Role of Firm Specific Factors and News in Stocks of selected Indian Banks   Order a copy of this article
    Abstract: This paper examines the role of news and various firm specific factors in excess stock return of selected Indian banks. The regression models are developed using capital asset pricing model and firm specific factors like Size, Book Value to Market Value (BV/MV) Ratio and Earning to Price (E/P) Ratio. In addition to these, factors such as no. of news and first order autoregressive scheme (AR1) are also added. The result suggests that the effect of Size variable is more significant than BV/MV ratio and E/P ratio. However, no. of news has no impact on excess stock return. Further, to check the role of news, residual analysis was done which concluded that nature and type of news has impact on excess stock return. The result suggests that the company specific news and sector specific news has significant impact while political news is least reflected in excess stock return.
    Keywords: Size; E/P Ratio; BV/MV Ratio; News; CAPM; Residual Analysis; Stock Return.
    DOI: 10.1504/IJICBM.2020.10023822
  • Personality Types and Investment Management: Practitioners Versus Postgraduate Financial Students   Order a copy of this article
    by Majid Ashrafi, Rafaat Rajablou 
    Abstract: The purpose of this study is to examine the effect of personality types on investment management. The population of the study are all of the stockholders of Tehran Stock Exchange and also the postgraduate financial students of finance in different universities all around Iran. Structural equation modelling (SEM) is used to investigate the effect of personality traits on investment management. The sample included 131 investors and 157 postgraduate financial students. The results show that extraverts as well as those who were agreeable and open to experience were willingness to make short-term and long-term investments. Conscientious and neurotic individuals were not willing to make short-term investments and were unpredictable in long-term in-vestments. Their participation depends on their complete assessment of the reliability of the circumstances. In addition, our findings indicate that in some types of personality, practitioners and financial students have various views on their investment management.
    Keywords: Investment; Extraversion; Agreeableness; Conscientiousness; Neuroticism; Openness to Experience.
    DOI: 10.1504/IJICBM.2020.10023825
  • Exploring the Cultural Underpinnings of Knowledge Management Process in India   Order a copy of this article
    by ANIL GOSWAMI, Rakesh Kumar Agrawal 
    Abstract: Knowledge management (KM) process effectively exploits the knowledge, a strategic asset, of the organisation in gaining competitive advantage. KM process is influenced by various factors and culture being one of them. Culture plays a significant role in shaping KM process in the organisation. When KM process is to be applied in an organisation, the local cultural context also needs to be taken into consideration. Various organisations in India are adopting the principles and practices of KM process that have evolved outside India. These organisations need to understand the influence of Indian cultural context on KM process for adoption of effective mechanisms and appropriate interventions. This paper is an attempt in the direction of providing understanding and insight of the influence of Indian cultural context on KM process by systematically exploring, examining and synthesising the contents of research papers published in this area by utilising the literature review methodology.
    Keywords: Knowledge Management Process; Indian Cultural Context; India; National Culture.
    DOI: 10.1504/IJICBM.2020.10023826
  • A Role of Competency Based Recruitment Screening: A Case Study on Indian Manufacturing Unit   Order a copy of this article
    by Nidhi Maheshwari, Dr. Moon Moon Haque 
    Abstract: Recruitment process has become more competitive as the war for suitable talent is pervasive, especially in the Indian manufacturing sector. Job description, keywords available in the resume of candidates are found to be not efficient and effective indicators of job performance. It is also observed that for fulfilling the voluminous vacancies from the massive pool of applicant's resume repository, the 'keyword search'-based screening is not proved to be sufficient enough. In this context, the present study was conducted in one of the leading machine manufacturing units to identify ways to improve current recruitment and selection procedures. Most of the recent literature reviews proved that underlying behavioural capabilities are better indicators of job performance than knowledge and skill sets of an individual employee. Our quantitative findings also support the recent literature. Keeping this in mind, effectiveness of screening process competency-based resume screening is highlighted in this research. For competency-based resume, screening video resumes and priority matrix-based screening process is also recommended for improving the efficiency in recruitment and selection procedures.
    Keywords: Recruitment and selection; Screening; Job Competency; Competency based resume screening; video resume; Priority Matrix.
    DOI: 10.1504/IJICBM.2020.10023945
  • Women and Green Entrepreneurship: A Literature based study of India   Order a copy of this article
    by Seema Potluri, B.V. Phani 
    Abstract: Accelerated economic globalisation over the last two decades with its environmental impact has brought to the fore the criticality of thinking green in terms of consumption and production for long term sustainability the world over. The above, combined with economic transition from planned economy to a market economy in developing economies, has put pressure on the existing social structures impacting gender disparity and economic empowerment of women. This impact has primarily benefited the middle class where basic needs of women were catered to and they had easier access to formal education. Literature in this domain indicates that these women would be predisposed towards entrepreneurship so as to balance their social and career obligations. It has been proposed and an argument is made that there would be a higher propensity of these women to adopt ecopreneurship due to their inherent social conditioning with minimum incentives and the innate desire to care for the environment can be a defining force in furthering 'ecopreneurship'.
    Keywords: Ecopreneurship; green entrepreneurship; women entrepreneurship; middle class Indian women.
    DOI: 10.1504/IJICBM.2020.10023951
  • Testing Marketing-Mix Effects on Consumer Ratings of Swedeshi Brand: The Case of Patanjali Ayurved   Order a copy of this article
    by Saji T.G 
    Abstract: This research assesses the impact of marketing mix elements on consumer ratings and satisfaction towards Patanjali Ayurved. The empirical methodology involves a two-stage statistical process where an exploratory factor framework reduces assorted marketing mix variables into a few summary factors at first, and an ordinary least square (OLS) technique of cross-section regression estimates their impact on consumer ratings after that. The analysis finds that consumers have high-quality perceptions about Patanjali Ayurved. The study suggests more product innovation and radical improvement in existing product lines in terms of cost, quality and performance to scale up the market share of Patanjali in India. Moreover, a logically designed strategic framework covering the extensive distribution network; stretched product range; diversified product mix and more efficient strategic alliances with other retailers can create new market space for Patanjali to challenge the hegemony of multinational brands in a fast-developing FMCG market space of India.
    Keywords: Marketing Mix; Consumer rating; EFA; OLS Regression.
    DOI: 10.1504/IJICBM.2020.10024051
    by Narendra Singh, Mukul Gupta 
    Abstract: The purpose of this research is to examine the important key factors affecting the customer relationship management in the real estate sector. The sample is consisted of those respondents, who bought a house or flat in the last two-year or planning to buy in the upcoming years. Questionnaires have been used as a primary source of data collection. The collected data have been analysed with the help of MS Excel and SPSS V23. The four factors such as 'communication facilitations', 'basic amenities facilitations', 'service and support facilitations' and 'deliverables facilitations' is identified and discussed as a key factor affecting the customer relationship management (CRM). Out of these four factors, 'basic amenities facilitations' (7.111% of variance and eigenvalue of 2.844) is considered as most important key factors. The finding reveals that the real estate marketers should give the importance of the factors of customer relationship management while planning of CRM service for real estate sector.
    Keywords: Customer Relationship Management; Customer Expectation; Marketing; Real Estate; NCR; and SPSS V23.
    DOI: 10.1504/IJICBM.2020.10024060
  • Impact of Oil Trade on Growth of Oman   Order a copy of this article
    by Areej Siddiqui, Ankit Abhishek 
    Abstract: International trade in crude oil and GDP are often used together in world trade and economy. Crude oil being the most essential commodity plays an important role in the economic development of countries, whether by exports or imports. This article aims to analyse the relationship between Oman's oil exports and its economic growth. The goal is to find out the effect of oil export on Oman's growth and diversification of the export basket. The technique applied is mainly the dynamic OLS model after checking the series for stationarity. The results indicate that oil exports play a significant role in the growth of Oman along with total exports, thus also indicating towards diversification of export basket of Oman.
    Keywords: Crude oil; Oman; GDP; Export; Import; Trade.
    DOI: 10.1504/IJICBM.2020.10024104
  • Self-Management and Work Performance: An Exploratory Cross-Cultural Study   Order a copy of this article
    by Jane Wheeler, Amelia Carr, Steven Cady, Lillian Schumacher 
    Abstract: Without understanding one's self, individuals blindly and with a minimal amount of consciousness, go about their lives and their businesses. Understanding one's self and how it can influence work performance offers individuals the opportunity to more meaningfully carry out their duties and fulfil their work requirements. Sri Aurobindo, an Indian spiritual philosopher and advocate of self-management, argued that man is not the last step in the evolutionary process; rather, man is a transitional being with the capacity to collaborate in its own evolution. The international township of Auroville, India was founded with Aurobindo's vision in mind. We administered a questionnaire to people in Auroville and a comparable group in Ohio, USA. This cross-cultural study allowed us to test hypotheses and compare the samples. Results suggest that practicing self-management on a moment-to-moment basis can help a person become more self-aware, thereby enhancing the individual's work performance. Results and implications are provided.
    Keywords: Self-management; Work performance; Introspection; Extrospection; Auroville; Non-profit.
    DOI: 10.1504/IJICBM.2020.10024106
  • Use of mobile apps in online shopping: Scale development and validation   Order a copy of this article
    by Arpita Khare, Subhro Sarkar 
    Abstract: The research paper focuses on the development of two scales to measure the applicability of the technology acceptance model and shopping motives behind the use of mobile shopping apps. Qualitative and quantitative techniques were employed to develop and validate the scales. An item pool was generated using a review of previous literature, in-depth interviews with online shoppers and experts from the retail industry. Based on quantitative analysis, two scales for mobile technology acceptance and motivation towards using mobile apps were developed. The item pool for both the scales was generated through a review of existing literature, interviews with experts and academicians. Data collected from shoppers using mobile apps were analysed using exploratory and confirmatory factor analyses. The results revealed two factors for technology acceptance (perceived usefulness and perceived risk) and shopping motives (utilitarian and hedonic). Convergent, discriminant and nomological validity were established. The study provides several theoretical and managerial implications.
    Keywords: mobile apps; technology acceptance model; shopping motivation; scale validation; India.
    DOI: 10.1504/IJICBM.2020.10024549
  • Research Avenues in Ensuring Safety of Health care Operations: A Perspective through Logistics/Supply chain, Technology, Quality and Waste management   Order a copy of this article
    by Sneha G. Iyer, Vaishakh Pillai, Santanu Mandal 
    Abstract: Healthcare operations and supply chains are increasingly becoming complex owing to patients' diverse treatment needs along with increased uncertainties in transportation and logistics in healthcare. Hence, the healthcare sector requires research attention in ensuring safety and improving ergonomics. To address this issue in this study, we have done an extensive literature review (19902019) and have identified 79 papers. Furthermore, we have critically reviewed these papers and have classified them according to their contribution in the following sectors in healthcare: healthcare logistics, technology in healthcare, quality in healthcare and waste management in healthcare. We have classified the papers also based on their type of contribution: review, empirical, theoretical framework, case study and simulation/modelling. Lastly, the study identifies several research gaps and develops research questions across each dimension that will be useful for researchers in healthcare for further research.
    Keywords: healthcare; safety; supply chain; technology; quality; waste management.
    DOI: 10.1504/IJICBM.2020.10024643
  • Towards Engagement through Empowerment: A Study on Private Sector Managers   Order a copy of this article
    by Nidhi SIngh, Shalini Srivastava, Poornima Madan 
    Abstract: The purpose of this study is to analyse relationship between employee engagement and turnover intention. It further attempts to understand the role of employee empowerment as a moderator in the employee engagement and turnover intention relationship. 274 data were collected from the respondents belonging to private sector bank managers across Delhi/NCR of India. Techniques like exploratory factor analysis and confirmatory factor analysis were used to validate the dimensions under study. Structural equation modelling and regression analysis were further used to assess the moderating impact of employee empowerment on employee engagement-turnover intentions relationship. An inverse relationship between empowerment and turnover intentions was found and no relationship between engagement and turnover intentions was determined by the results. Furthermore, employee empowerment did not have a moderating effect of employee engagement-turnover intentions. The result derived from the present study accentuates the significance of empowering employees which leads to better engagement.
    Keywords: Employee Empowerment; Employee Engagement; Turnover Intentions; Middle level Managers; India; Private Sector Banks.
    DOI: 10.1504/IJICBM.2020.10024920
    by Harshita Gupta, Saumya Singh 
    Abstract: Historical evolution of marketing has always been a major concern of the academicians. The paper is an attempt to divulge the history behind an unconventional marketing tool which although being used on a worldwide scale, yet remains less discussed in the name of guerrilla marketing in literature as compared to other marketing tools. Roots of this marketing instrument stayed scattered until now. But the present discourse attempts to accumulate the chunks from the available literature into a more organised form with a logical flow of events leading to the rise of guerrilla marketing in context to developed and developing economies.
    Keywords: Guerrilla Marketing; Historical Evolution; Guerrilla Marketing in India; Guerrilla Art; Innovative marketing; Guerrilla warfare; Marketing mix; Unconventional marketing; Street art; Business strategy.
    DOI: 10.1504/IJICBM.2020.10024953
  • Service Recovery in Low Contact Context: An Empirical Study   Order a copy of this article
    by Anirban Chakraborty 
    Abstract: Using archival data, this study, in the context of service failure in low contact situations, empirically investigates the dynamics of the three dimensions of justice in achieving customer satisfaction with the service recovery effort and moderating role of length of relationship the customer with the service provider on the exhibited exit behaviour. Distributive justice was found to have the most profound impact on satisfaction with the recovery effort. The length of the customer's relationship with the firm was found to moderate the linkage between (dis)satisfaction with the recovery effort and customer exit behaviour. The findings of the study indicate strategic implications for service firms to design and execute their service recovery efforts optimally.
    Keywords: Customer Exit Behaviour; Service Failure; Relationship Length; Justice Theory.
    DOI: 10.1504/IJICBM.2020.10024959
  • Discovering the factors influencing the decision making among Generation Y for Luxury and Premium Spas.   Order a copy of this article
    by Varsha Jain, Aastha Naik, Ganesh B.E 
    Abstract: Globally, the luxury and premium spa and wellness industry is rising at an exponential rate. Specifically, it is growing at 8% to 10%. Now, consumers use them for well-being and relaxation. They seek the same in the natural environment. This exponential rise was observed in the case of Generation Y. This is because India has had a mushrooming of luxury and premium spas in the last five years. Additionally, it has been observed that there is a lack of literature in understanding the decision making of Generation Y concerning premium and luxury spas. To address this, we will explore and understand the various factors related to decision making about premium and luxury spa. Thus, this study had four phases; study of online content, in-field observation, netnography and in-depth interviews. They helped us find the key factors considered by Generation Y for deciding luxury and premium spa: conspicuous consumption, people orientation, immersion of self and indulgence, self-peace and holistic environment.
    Keywords: Luxury Spa; Premium Spa; Generation Y; India; Decision Making.
    DOI: 10.1504/IJICBM.2020.10025590
  • Sustainable Finance: A Systematic Review   Order a copy of this article
    by Sanjeet Singh, Jayaram R 
    Abstract: This research paper presents the systematic review analysis of sustainable finance and the challenges of financing for sustainability. In this systematic review, 181 articles in 110 journals, related to sustainable finance (1999 to 2019) had been reviewed from the source of Scopus and Web of Science. This review had identified six major sub-themes of climate finance, sustainable banking, impact investment, crowd financing, micro finance, and sustainable asset classes. These researches indicate a major interest shown by academia and industry in sustainable finance. This research had concluded by identifying sub-themes of climate finance; and sustainable banking as the most promising niches for future research in the area of sustainable finance.
    Keywords: Sustainability Sustainable finance Climate Finance Banking ESG Crowd financing Impact Finance Micro Finance Green Bonds Sustainable Asset Classes.
    DOI: 10.1504/IJICBM.2020.10025604
  • Which B2B Thinker Are You?   Order a copy of this article
    by Sudhir Rana, Heinz Herrmann 
    Abstract: Despite its contribution to the developed and emerging economies, business-to-business (B2B) sales have been underrepresented in the marketing literature. Much of the B2B sales and marketing (S&M) literature covers traditional, transaction-marketing-related topics. To determine recent trends in thinking, this descriptive study evaluated 201 contributions to the B2B S&M domain. A factor analysis revealed three dimensions across the resulting new themes: relationship selling, management of sales and tactical selling. The factor scores were then clustered into four schools of thought: transactionists, blue suiters, servants and partners. The tandem clustering method presented provided a generalisable approach to qualitatively explore new themes through an iterative literature search and then quantitatively analyse theme patterns across authors to describe schools of thought in a taxonomy.
    Keywords: Personal Selling; B2B marketing; B2B Sales; Tandem Clustering.
    DOI: 10.1504/IJICBM.2020.10025606
  • Spiritual practice   Order a copy of this article
    Abstract: The objective of the paper was to accentuate the relevance and contribution of spiritual practice in accelerating the inner transformation process in the individuals leading towards well-being. For the research, Sudarshan Kriya of The Art of Living Foundation is considered as the spiritual practice. Responses from 383 respondents were gathered using structured questionnaire about the changes in their behavioural patterns relating to their own self after practicing the Kriya. A time gap of 3 years was kept after they learnt the practice. The data suggested that there were perceivable positive differences in their lives after they were introduced to Sudarshan Kriya. Post spiritual practice, they could handle emotion easily, maintain better health and understand life values. Positive developments in an individual can come through spiritual practices and help live a better life.
    Keywords: Spiritual practice; Sudarshan Kriya; Transformation; Individual self; Well being.
    DOI: 10.1504/IJICBM.2020.10025811
    by Sangeeta D. Misra 
    Abstract: This paper aims at investigating the impact of variables explaining board characteristics of Indian banks on their performance. Forty eight Indian banks, covering the time period from 2008 to 2009 to 2017 to 2018 have been included in the sample. The variables explaining board characteristics of Indian banks which have been included are board size, CEO duality, board independence, gender diversity, age and tenure of the CEO and the chairperson. After incorporating other bank specific variables such as net interest margin, burden ratio, bank capital, liquidity, size, loan quality and macroeconomic variables such as economic growth and inflation, the results show that banks with female CEOs, younger CEOs and CEOs with larger tenures perform better than banks with male CEOs, older CEOs and CEOs with smaller tenures. The other variables representing board characteristics which have come out to be significant determinants of bank performance are board size and tenure of chairperson of the board.
    Keywords: Return on Assets; Banks; Corporate Governance; Board Characteristics; CEO; Performance.
    DOI: 10.1504/IJICBM.2020.10025813
  • Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context   Order a copy of this article
    by Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj K. Jha, Manoj Kharat 
    Abstract: Today the market is highly competitive and saturated with multiple products, to survive and sustain in such an environment customer experience (CE) plays a vital role. Globally, marketers and academics are focusing on understanding and creating pleasant CE. For marketing managers understanding the elements essential to create experience will help in better management and creation of CE. The present research identifies and assess the critical success factors affecting CE for shopping malls and prioritises to determine which is more significant and causative to achieve promising CE. The study is based on the existing literature on 'customer experience' and results obtained from brainstorming sessions with academicians and retail industry experts. It scrutinises the critical success factors affecting CE which are finally confirmed in the context of shopping malls. With the analytical hierarchy process, 11 main factors and 28 subfactors are prioritised which are responsible for creating unique and memorable CE. The findings suggest that the brand managers must ameliorate these factors according to their weights, in order to attain superior CE and sustainable competitive advantage.
    Keywords: Analytical Hierarchy process (AHP); Customer experience; determinants; Indian context and shopping malls.
    DOI: 10.1504/IJICBM.2020.10025823
  • Family Controlled Businesses in India: A Shareholding Pattern based definition   Order a copy of this article
    by Vinit S. Chauhan, Ajay Garg 
    Abstract: While the subject of family controlled businesses, including their evolution and comparative performance, has been the topic of academic scrutiny in multiple contexts abroad, there have been almost no empirical studies on this topic in the Indian context. This is surprising given the perceived historical relevance of, and prevalence of, family controlled businesses in India. Although a few inconsistencies do exist, a generally acceptable definition of a family controlled business can be determined in international studies. However, those definitions have not been examined in the Indian context, and may not apply to Indian firms a situation which this paper examines based on a study of shareholding patterns in a sample of 362 Indian firms over a ten-year period. Further, the paper attempts to determine an appropriate definition for family controlled business in India.
    Keywords: Family Business; shareholding pattern; promoter shareholding; control; family business definition; Indian business families; ownership structure; India.
    DOI: 10.1504/IJICBM.2020.10026122
  • Textile industry in new India: challenges and opportunities   Order a copy of this article
    by Prakash Yerragola, Charwak Bojja, Vijaya Kumar P 
    Abstract: The textile industry contributes 2% of the Indian economy as the second largest source of employment. It has 15% of Indian export earnings and investments are vital for its growth. Upgrading through modernising the machinery to ensure overall efficiency, innovative processing and working capital management are some of the important exponents to enhance the status of industry. Manpower availability and compliance of labour laws are very crucial to meet international standards. Obviously global standards face a variety of challenges across the frontiers to assume leadership in the trade which necessitates domestic productivity. 'Make in India', 'Startup India' and 'ease of doing business' can boost foreign direct investments in India. 'Ease of doing business' will facilitate capacity building and support the reforms in labour legislations, improvement in logistic performance etc. These factors will strengthen the industrial performance by availing opportunities to achieve the status of a benchmark to capture international market.
    Keywords: Textile Industry; Skill-development; Technology upgradation; Bankruptcy.
    DOI: 10.1504/IJICBM.2020.10026125
  • Study on sales promotions using mobile Coupons for the Indian Quick Service Restaurants   Order a copy of this article
    by Sandeep Gupta, Om Prakash Wali 
    Abstract: Restaurants have relied on 'word of mouth' communication (Longart, 2010) and is rewarding customers not only for repeated business but also for referring family and friends. However, Indian restaurants have been laggard in embracing paper coupons. Nevertheless, recently with the maturing of mobile technology and smartphones, which are getting ubiquitous, a lot has changed. Restaurants in India have adopted mobile couponing leaving paper coupons, which were never really used in India, as they were in the west where newspapers were filled with coupons and said to have the highest redemption rates (Teel et al., 1980). The present research focuses on mobile coupons various determinants and their impact on purchase in context with Indian quick-service restaurants (QSR). The findings suggests that customers have found mobile coupons helpful in saving money. Hedonic and utilitarian attitude have a moderating effect on the customers propensity to use mobile coupons to make a purchase.
    Keywords: Mobile Coupons; Mobile Promotional Campaigns; Mobile Marketing; Restaurant Promotions; QSR Industry; Indian Restaurant Industry; Sales Promotions; sms marketing.
    DOI: 10.1504/IJICBM.2020.10026379