International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2021 Vol.22 No.1


Pages Title and author(s)
1-18Gratitude as a mechanism to form high-quality connections at work: impact on job performance
Raina Chhajer; Tanusree Dutta
DOI: 10.1504/IJICBM.2020.10034189
19-36Motivations for youth's political participation on social media: implications for political marketers
Devinder Pal Singh; Kavita Sharma
DOI: 10.1504/IJICBM.2020.10028537
37-52Effect of yoga intervention on mindfulness, perceived stress, emotion regulation and affect: a study on senior managers in an Indian multinational corporate
T.S. Sreekumar; H.R. Nagendra; Judu V. Ilavarasu
DOI: 10.1504/IJICBM.2020.10033707
53-65Is Instagram an effective brand conversation platform? A study among young Instagram users in India
Anand Narsimha; V. Moovendhan; M. Manoharan
DOI: 10.1504/IJICBM.2020.10034027
66-88Determinants of luxury purchase behaviour: a study of young Indian consumers
Sheetal Jain
DOI: 10.1504/IJICBM.2020.10030814
89-109Mediating role of job crafting in the relationship between organisational culture and employee engagement
Mayuk Dasgupta; Ajoy Kumar Dey
DOI: 10.1504/IJICBM.2020.10030891
110-136Consumer understanding of corporate social responsibility dimensions: an application of CSR pyramid model in Indian context
Sudipta Sen Gupta; Deepti Wadera
DOI: 10.1504/IJICBM.2020.10034188
137-166Unravelling the layers of Indian culture and worldview: an exploratory study
Richa Awasthy; Rajen K. Gupta
DOI: 10.1504/IJICBM.2020.10034190