International Journal of Indian Culture and Business Management (IJICBM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Indian Culture and Business Management

Special Issue on: What Influences Marketing Practices in India?

Guest Editors: Assoc. Prof. Sudhir Rana and Assist. Prof. Arpan Anand

Pages	Title and author(s)
5-24	A study on sales promotions using mobile coupons for the Indian quick-service restaurants Sandeep Gupta; O.P. Wali DOI: 10.1504/IJICBM.2020.10026379
25-44	Antecedents of need for uniqueness: a study of adolescents in India Jones Mathew; Banasree Dey DOI: 10.1504/IJICBM.2020.10031146
45-62	Which B2B thinker are you? Heinz Herrmann; Sudhir Rana DOI: 10.1504/IJICBM.2020.10025606
63-77	Marketing channel attribution modelling: Markov chain analysis Kunal Mehta; Ekta Singhal DOI: 10.1504/IJICBM.2020.10027991
78-93	Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility Kulwinder Kaur; Tejinderpal Singh DOI: 10.1504/IJICBM.2020.10028181
Additional Papers
94-117	*Feeling of insecurity in Khaki: its effects on burnout and allied consequences in Haryana Police officers* Anil Kumar; Sarang Narula DOI: 10.1504/IJICBM.2020.10030939
118-145	What influences women's entrepreneurial performance? Evidence from a matrilineal society in India Ridameka Chyne DOI: 10.1504/IJICBM.2020.10031183