International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2020 Vol.21 No.1

Special Issue on: What Influences Marketing Practices in India?

Guest Editors: Assoc. Prof. Sudhir Rana and Assist. Prof. Arpan Anand

Editorial

Pages Title and author(s)
5-24A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Sandeep Gupta; O.P. Wali
DOI: 10.1504/IJICBM.2020.109337
25-44Antecedents of need for uniqueness: a study of adolescents in India
Jones Mathew; Banasree Dey
DOI: 10.1504/IJICBM.2020.109361
45-62Which B2B thinker are you?
Heinz Herrmann; Sudhir Rana
DOI: 10.1504/IJICBM.2020.109336
63-77Marketing channel attribution modelling: Markov chain analysis
Kunal Mehta; Ekta Singhal
DOI: 10.1504/IJICBM.2020.109344
78-93Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility
Kulwinder Kaur; Tejinderpal Singh
DOI: 10.1504/IJICBM.2020.109351

Additional Papers

94-117Feeling of insecurity in Khaki: its effects on burnout and allied consequences in Haryana Police officers
Anil Kumar; Sarang Narula
DOI: 10.1504/IJICBM.2020.109358
118-145What influences women's entrepreneurial performance? Evidence from a matrilineal society in India
Ridameka Chyne
DOI: 10.1504/IJICBM.2020.109362

 

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