International Journal of Indian Culture and Business Management (IJICBM) Inderscience Publishers - linking academia, business and industry through research

International Journal of Indian Culture and Business Management

Pages	Title and author(s)
1-21	Celebrity use in Indian advertising: analysis and appraisal Danish Hussain DOI: 10.1504/IJICBM.2019.101186
22-36	Samriddhii: a case of integrated social entrepreneurship in Bihar Shalini Aggarwal; Anurag Pahuja; Ruchi Sharma DOI: 10.1504/IJICBM.2019.101193
37-50	The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from IT companies in Bangalore Githa S. Heggde; Gayatri Sasi Tampi DOI: 10.1504/IJICBM.2019.101183
51-66	Product adoption by BoP retailers Surabhi Koul; H.G. Mishra; Sahil Singh Jasrotia DOI: 10.1504/IJICBM.2019.101187
67-80	Indian cool: concept and contrast with western cool Ekta Duggal; Harsh V. Verma DOI: 10.1504/IJICBM.2019.101188
81-102	'Are women their own enemy?' Exploration through implicit association test in the Indian public sector organisations Anindita Ghosh; Tanusree Dutta; Gaurav Manohar Marathe DOI: 10.1504/IJICBM.2019.101194
103-127	Managing values and financial accountability: the case of a large NGO Mark Klassen; Suresh Kalagnanam; V.K. Vasal DOI: 10.1504/IJICBM.2019.101195