International Journal of Indian Culture and Business Management (IJICBM)

International Journal of Indian Culture and Business Management

2015 Vol.11 No.1


Pages Title and author(s)
1-22Impulse buying behaviour: an emerging market perspective
Sheetal Mittal; Neena Sondhi; Deepak Chawla
DOI: 10.1504/IJICBM.2015.070246
23-42Customer oriented service culture and its impact on customer loyalty in organised retail context
Tejas R. Shah; Amit Jain
DOI: 10.1504/IJICBM.2015.070247
43-58Evaluation of movie piracy using an integrated approach of interpretive structural modelling and MICMAC analysis
Pradeep Kumar Gupta; Bhama Venkataramani
DOI: 10.1504/IJICBM.2015.070253
59-78Assessing the impact of collaborative practices on the performance of automotive SMEs: an exploratory study
Nitin S. Bhalkikar; Milind M. Akarte
DOI: 10.1504/IJICBM.2015.070249
79-111A review of career women in the new economy: research directions in the Indian context
Shailja Agarwal
DOI: 10.1504/IJICBM.2015.070255
112-127Customer complaining behaviour and its consequences in the credit card industry: an empirical investigation in the developing Indian economy
Shivendra Kumar Pandey
DOI: 10.1504/IJICBM.2015.070256
128-136Effectiveness of social media marketing: special reference to Kerala tourism
C. Pradeep Kumar; R. Sakthivel; Hareesh N. Ramanathan
DOI: 10.1504/IJICBM.2015.070257

 

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