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International Journal of Indian Culture and Business Management
Published issues
2010 Vol.3 No.6
International Journal of Indian Culture and Business Management
2010 Vol.3 No.6
Pages
Title and author(s)
607-622
Influencing employee attitudes through HR practices: an exploratory study in Indian IT sector
Surya Prakash Pati, Mousumi Padhi, Pankaj Kumar
DOI
:
10.1504/IJICBM.2010.035668
623-644
Role of brand equity in building a strong brand: a study of cellular phone industry in India
Lalit Mohan Kathuria, Nitesh Luthra
DOI
:
10.1504/IJICBM.2010.035669
645-668
Ancient Indian wisdom for managers: the relevance of Valmiki Ramayana in developing managerial effectiveness
Balakrishnan Muniapan, Biswajit Satpathy
DOI
:
10.1504/IJICBM.2010.035670
669-683
Profiling Indian shoppers: an exploratory study of organised retail
Vibhuti Tripathi, Piyali Ghosh, Smit Saini, Swati Agrawal
DOI
:
10.1504/IJICBM.2010.035671
684-701
Early recruitment practices in Indian B-school campuses and application intentions: role of word-of-mouth endorsements
Rakesh Kumar Agrawal, Michael Joseph
DOI
:
10.1504/IJICBM.2010.035672
702-716
Reflections on contemporary business ethics and the ancient wisdom of Kalidasa
Satya Prakash Saraswat
DOI
:
10.1504/IJICBM.2010.035673
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