International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2023 Vol.32 No.1


Pages Title and author(s)
1-24Assessment of service innovation in the quick service restaurants
Rajani Kumari Sarangal; Rajesh Singh
DOI: 10.1504/IJBIR.2023.134255
25-46Investigating customer uncertainty and satisfaction in the banking industry: the role of organisational silence towards the customer, organisational hypocrisy and corporate social irresponsibility
Omid SolatiNik; Reza Salehzadeh; Seyed Mehdi Mirmehdi
DOI: 10.1504/IJBIR.2023.134256
47-59Effective fashion labelling via image-based recommendation with deep learning
P. Valarmathi; R. Dhanalakshmi; Narendran Rajagopalan
DOI: 10.1504/IJBIR.2023.134306
60-80Tourist satisfaction in sun and sea destinations
Ana Mª Castillo-Canalejo; Sandra Mª Sánchez-Cañizares; Luna Santos-Roldán
DOI: 10.1504/IJBIR.2023.134262
81-96Market segmentation of online shoppers: a Bayesian approach
Manit Mishra; Snigdha Mohapatra
DOI: 10.1504/IJBIR.2023.134258
97-125Prioritising the factors influencing strategic tools' usage by micro, small and medium enterprises: an analytic hierarchy process approach
T.R. Anandan; Kriti Priya Gupta
DOI: 10.1504/IJBIR.2023.134259
126-146Analysing productivity of digital marketing investments through selected metrics
Kamalpreet Kaur; Lalit Mohan Kathuria
DOI: 10.1504/IJBIR.2023.134257

 

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