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International Journal of Business Innovation and Research
Published issues
2023 Vol.32 No.1
International Journal of Business Innovation and Research
2023 Vol.32 No.1
Pages
Title and author(s)
1-24
Assessment of service innovation in the quick service restaurants
Rajani Kumari Sarangal; Rajesh Singh
DOI
:
10.1504/IJBIR.2023.134255
25-46
Investigating customer uncertainty and satisfaction in the banking industry: the role of organisational silence towards the customer, organisational hypocrisy and corporate social irresponsibility
Omid SolatiNik; Reza Salehzadeh; Seyed Mehdi Mirmehdi
DOI
:
10.1504/IJBIR.2023.134256
47-59
Effective fashion labelling via image-based recommendation with deep learning
P. Valarmathi; R. Dhanalakshmi; Narendran Rajagopalan
DOI
:
10.1504/IJBIR.2023.134306
60-80
Tourist satisfaction in sun and sea destinations
Ana Mª Castillo-Canalejo; Sandra Mª Sánchez-Cañizares; Luna Santos-Roldán
DOI
:
10.1504/IJBIR.2023.134262
81-96
Market segmentation of online shoppers: a Bayesian approach
Manit Mishra; Snigdha Mohapatra
DOI
:
10.1504/IJBIR.2023.134258
97-125
Prioritising the factors influencing strategic tools' usage by micro, small and medium enterprises: an analytic hierarchy process approach
T.R. Anandan; Kriti Priya Gupta
DOI
:
10.1504/IJBIR.2023.134259
126-146
Analysing productivity of digital marketing investments through selected metrics
Kamalpreet Kaur; Lalit Mohan Kathuria
DOI
:
10.1504/IJBIR.2023.134257
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