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International Journal of Business Innovation and Research

International Journal of Business Innovation and Research (IJBIR)

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International Journal of Business Innovation and Research (177 papers in press)

Regular Issues

  • How Individual, Job and Working Environment Characteristics Effects Employee Performance in Indonesian State Employment Agency   Order a copy of this article
    by Rhian Indradewa, M. Ali Iqbal, Rinanda Ayu Octaviani 
    Abstract: The objective of this paper was to examine the effect of individual characteristics, job characteristics, and working environment characteristics on employee performance at the Indonesian State Employment Agency. The research conducted used primary data from 358 respondents through questionnaires, direct observation of the object under study and a review of the literature. The method of analysis used quantitative data to test the level of significance of the effects of individual, job and working environment characteristics on employee performance at the Indonesian State Employment Agency. The overall results showed that individual, job and working environment characteristics, either partially or simultaneously positive and significantly impact the performance of Indonesian Government employees.
    Keywords: individual characteristics; job characteristics; working environment characteristics; employee performance.
    DOI: 10.1504/IJBIR.2020.10024565
  • The moderating role of Innovation valance between adoption and actual use of E-government services: An Extension of DeLone and McLean information success model   Order a copy of this article
    by Yanal Kilani 
    Abstract: The present study investigates e-government services adoption with innovative and services quality factors An amalgamated research model is developed with the help of two well-known theories namely diffusion of innovation theory (DOI) and Delone and McLean (D&M) information success model For inferential data analysis structural equation modeling (SEM) approach is used Findings revealed that intention to adopt e-government services is jointly predicted by information quality, system quality, service quality, compatibility, innovativeness, computer self-efficacy and explained R^2 76 1% variance in intention to adopt e-government services The moderating role of innovation valance is confirmed between user intention and actual user of e-government services Effect size analysis ?(f?^2) revealed that system quality is the most influential factor to investigate user behavior towards adoption e-government services Finally, it is suggested that managers and policy makers should focus on system quality, user intention to adopt, compatibility, innovation valance and information quality to enhance actual use of e-government services.
    Keywords: Innovation Valance; Diffusion of Innovation; DeLone and McLean; E-Govt Services; Structural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10028530
  • Business Model Innovation and Financial Performance: A Study of Trading and Services SMEs in UAE   Order a copy of this article
    by Nitin Vihari, Shazi Shah, Mohammed Ajmal 
    Abstract: In today’s competitive environment, innovation has its own importance in maintaining a competitive advantage Business Model Innovation has carved a special niche in the age of dynamic business and revenue models This study aims at exploring the effect of innovation at business model level towards the financial performance of the Small and Medium Scale Enterprises (SMEs) in Dubai, UAE Data is collected from 262 respondents of 18 Trading & Services SMEs with a response rate of 54.58% Multiple Regression Analysis is used to measure the casual effects of Business Model Innovation dimensions such as Value Creation Innovation, Value Capture Innovation and Value Proposition Innovation towards the Financial Performance of SMEs Further Cross tabulation among the demographic indicators and SME clusters underlines the rich demographic dividend of the respondents The study proposes and validates a theoretical framework and further provides future directions with special reference to the SMEs in Dubai.
    Keywords: Business Model Innovation; Financial Performance; SMEs; United Arab Emirates.
    DOI: 10.1504/IJBIR.2019.10028681
  • Linking organizational structure, culture and innovation capability: Mediating role of strategic decision-making process   Order a copy of this article
    by Yigit Okan, Ulku Dicle 
    Abstract: Practicing strategic decision-making as a context-specific process can influence innovation capability (IC) of an organization. This study examines the possible mediating role of strategic decision-making process (SDMP) in the relationship between organizational structure (OS), culture (OC), and IC. The primary data was collected from the managerial and professional employees from 29 different industries. The results indicate that the selected dimensions of SDMP mediate the impact of OS and OC on IC facilitating a better understanding of the causal mechanism between them. The findings bring theoretical and practical implications for strategic decision making and innovation literature by extending the scope of research from understanding basic dimensions to designing an extended framework that connects internal resources and innovation. Accordingly, organizations need to reconsider or revise their strategies for structural and cultural changes in order to achieve an increased IC through a more effective decision-making process.
    Keywords: Organizational Structure; Organizational Culture; Strategic Decision-Making Process; Innovation Capability.
    DOI: 10.1504/IJBIR.2019.10029414
    by Prachi Gala, David Gligor 
    Abstract: Little work has been done to bring these various studies together to offer a solid building block on which theory can be further developed in a rigorous manner. We address this gap by conducting a multidisciplinary literature review to provide a unified understanding of research that has been conducted within neuromarketing. Articles related to neuroscience in the past 20 years (1997 - 2016) were downloaded from EBSCO using relevant keywords. Contribution wise, first, we provide a unified perspective of the research that’s been conducted within this field. Second, we identify future research opportunities within neuromarketing, such as the tools that can be employed, specific areas where the tools can be applied, and specific emotions that can be investigated. Third, we provide additional guidance by discussing strengths and drawbacks associated with these various approaches. This article segregates past research in three unique buckets: tools, areas in marketing and emotions.
    Keywords: Neuromarketing neuroscience emotions consumer marketing advertising service marketing fMRI.
    DOI: 10.1504/IJBIR.2020.10029506
  • Consumer Purchase Decision Involvement across Product Categories and Demographics   Order a copy of this article
    by AJAY BANSAL, Rahul Gupta, Vinita Srivastava 
    Abstract: This study was done to investigate the correlation between four consumer demographic variables: education, income, age and gender, and consumer purchase involvement across selected product categories. Based on past literature review, consumer involvement in buying products across six categories viz., eyeglass, pencil, car, salt, tea, and mobile-handset was considered. Data collection was done through an adapted and structured questionnaire that was administered amongst respondents in Delhi and NCR. The questionnaire included five items for each product category related to buying decision involvement. Results indicate that consumer age and education are not correlated with consumer purchase involvement for most of the six categories of goods studied, but are correlated with income and gender for a few product categories. This study will guide the practitioners in devising marketing strategies owing to differences in consumer involvement while buying.
    Keywords: Consumer involvement; demographics; purchase decision; consumer buying behavior.
    DOI: 10.1504/IJBIR.2020.10030108
  • Developing Innovativeness and Competency Through Talent Management In Indian Oil And Gas Sector   Order a copy of this article
    by Shakti Chaturvedi, Prakash Chandra Bahuguna, Uma Raman 
    Abstract: Despite the importance of oil and gas for socio-economic capital, the scholarly study focused on innovative methods such as talent management in this industry has been limited. Drawing from the theory of Miner (1973), this research paper aims to empirically validate the construct of talent management and further throw light on the relationship between talent management and organisational innovativeness, as well as organisational competency development specifically in the Indian oil and gas industry. A sample of 598 managers operating in five distinct oil and gas firms in India took part in the process of research. Regression analysis confirms that talent management has a significant impact on HR outcomes like employee creativity, innovativeness, and competency. This empirical research has broadened our knowledge of the elements of talent management and their impact on organisational outcomes like innovation capabilities of the Indian oil and gas sector which have not been addressed together in previous empirical studies in India.
    Keywords: Organizational Innovativeness; Talent Management; competency development; oil and gas sector; exploratory and confirmatory factor analysis; India.
    DOI: 10.1504/IJBIR.2020.10030186
  • Regulating the Transport Sharing Economy and Mobility Applications in Jordan   Order a copy of this article
    by Rana Imam 
    Abstract: Traditionally, customers had to buy products to access their usage. However, new business models have adopted the innovative model of gaining access over ownership. This is the sharing economy concept, which gives a party the chance to offer their own under-utilized asset to another party who would benefit from its service without needing to buy it. Nevertheless, there are yet many obstacles to be tackled in the sharing economy market. This research focuses on the transport sharing economy scene in Jordan and explores how regulators could approach this issue with an unconventional perspective. This paper starts by describing the current situation in Jordan and presenting three scenarios along with their ramifications in terms of regulators’ interventions. The study lists successful “best practices” from around the world and specifies each country’s unique way of approaching these solutions. Recommendations are provided regarding the regulation of the two transportation network companies in Jordan.
    Keywords: Sharing Economy; Mobility Applications; Taxi Services; Regulating Innovative Technology; Transport Policy; Transportation Network Companies.
    DOI: 10.1504/IJBIR.2020.10030377
  • CONTINUOUS AUDITING SUPPORTED BY XBRL: An Application on the Brazilian Public Digital Bookkeeping System   Order a copy of this article
    by Paulo Caetano, José Geraldo Luciano, Clovis Belbute Peres 
    Abstract: Globalization virtualized physical boundaries revealing vulnerabilities in the world economy in the face of fraud. Companies need operational, financial and non-financial data requiring credibility, reliability, integrity and availability of information for decision-making processes and for the exchange via the web. To extract and process data from different sources is not a trivial task. A standardization effort is crucial. XBRL GL taxonomy contributes to the standardization and can support audit methods and continuous monitoring, which are alternatives to traditional audit methods. This work proposes a data model based on XBRL GL, for SPED projects in the Federal Revenue Service of Brazil. This proposal, although applied to a specific context, can be applied to any other similar environment, i.e. projects for fiscal and tax data exchanges.
    Keywords: Continuous auditing; XBRL; SPED; XBRL GL; continuous monitoring; fiscal and tax data exchanges.
    DOI: 10.1504/IJBIR.2020.10030462
  • Expectations of FinTech Startups and Regulatory Sandbox in India: An Empirical Study   Order a copy of this article
    by Upendra Nath Shukla, Anil Dubey 
    Abstract: A recent global survey ranks India second in terms of FinTech adoption, with an adoption rate of 52 per cent. It is reported that there are as many as 1,994 FinTech companies operating in India (Assocham report May’ 2019), creating numerous jobs, investment appetite and business opportunities both for Indian and multinational companies. As the rules designed for traditional banking sector, may not be applicable for FinTech sector, Reserve bank of India (RBI) has come up with a framework for Regulatory Sandbox in August’2019. The objective of this research paper is to gauge the response of FinTech Startups about regulatory sand box. A survey of 170 Startups was conducted in India to understand their expectations from the regulatory sandbox. Analysis revealed that- Security, Creditworthiness & Compliance are the responsible factors for success of regulatory sandbox in India, leading to a great avenue of business and growth in this nascent sector.
    Keywords: FinTech; Startup; Regulatory Sandbox; Cashless; Entrepreneurs; India; Reserve bank of India; Technology.
    DOI: 10.1504/IJBIR.2020.10030659
  • Different components, features of Industry 4.0 and their linkage to additive manufacturing   Order a copy of this article
    by Mohd Javaid, Abid Haleem 
    Abstract: Industry 4 0 is an emerging concept to provide reality in manufacturing industries There is a need to understand this fourth revolution, its components and features There are different requirements of Industry 4 0, such as customisation, quick delivery, efficiency, waste reductions are essential as products are manufactured as per the customer requirements Additive manufacturing (AM) is an established reality, and extensive research is going in this area Thus, there is need to understand how AM can contribute to covered various features of industry 4 0 Through extensive literature review, ten major components of Industry 4 0 identified and provided with a brief description along with the references Further, seven significant features of Industry 4 0 has also been identified and listed in tabular form along with brief description and references.
    Keywords: Industry 4.0 (I4.0); Additive Manufacturing (AM); Research status; Components of Industry 4.0; Features of Industry 4.0; AM role in Industry 4.0 .
    DOI: 10.1504/IJBIR.2019.10030810
  • Interorganizational Information Acquisition in an Innovative SME Network: Innovation and Information Types   Order a copy of this article
    by Bráulio Alturas, Esther Lage, Raul Laureano, Adriana L. Fernandes 
    Abstract: Information and innovation have been increasingly recognized as sources for firms’ competitive advantage. One of the ways firms have used to acquire these resources is through cooperative relationships, such as networks. This research proposes a conceptual model of antecedents and consequences of the volume of relevant information acquisition and innovation generation in the context of a Portuguese Innovative SME Network. This is an exploratory-descriptive study, conducted through a survey of 60 SMEs (34.9% of the population). The results showed that for most firms, the participation on the network does not contribute to the acquisition of relevant information from other firms.
    Keywords: Information acquisition; Interorganizational relationships; Innovative network; SME; Innovation.
    DOI: 10.1504/IJBIR.2020.10030842
  • The Mediating Effect of Perceived Usefulness and Brand Attitude in relationship between Consumer-Brand Metrics   Order a copy of this article
    by Gursimranjit Singh, Maninder Singh 
    Abstract: The study aims to examine the mediating effect of perceived usefulness and brand attitude in relationship between consumers -brand metrics in context to smartphones. The sample selected for the present study were the millennials particularly students as millennials are called computerized locals and they are the largest users of smartphone in India. The present study is based on the questionnaires administered to a sample of 720 respondents. Out of this sample, 537 usable questionnaires were obtained. Structural Equation Modeling has been used to analyse the data and for checking the mediating effect Baron and Kenny?s method has been used. The results revealed that there is a partial mediation among the tested constructs. Hence, the hypotheses were supported via partial mediation. The mediation effect was further validated by Sobel Test, wherein the value of the Sobel test statistic was significant at p<.00 for the tested constructs.
    Keywords: Brand Awareness; Brand Attitude; Perceived Usefulness; Purchase Intention; Smartphones.
    DOI: 10.1504/IJBIR.2020.10030850
  • Deciphering the Seemingly Counter Intuitive Impact of Firm Innovation on Stock Returns in the Electronics Sector   Order a copy of this article
    by Gun Jea Yu, KiHoon Hong, Kyoung-min Kwon 
    Abstract: This paper investigates the impact of firms’ innovative activities on stock returns for firms in the electronics sector. The regression analysis provided counter intuitive result that exploitation and exploration are not significant in explaining stock returns. However, further analysis on firm size revealed that innovation have statistically significant explanatory power in the stock returns of relatively large firms, and the effect was negative and positive for exploitation and exploration, respectively. This is consistent with general expectations. The result implies that equity investors may believe that innovation is important for relatively larger firms only.
    Keywords: Firm Innovation; Stock Returns; Exploitation; Exploration.
    DOI: 10.1504/IJBIR.2020.10030851
  • Young consumers’ loyalty towards premium and non-premium shoe brands   Order a copy of this article
    by Pankaj Singh, Swapnarag Swain, Anees Ahmad, Gyan Prakash 
    Abstract: This study aims to investigate difference in the path leading to young consumers loyalty for premium and non-premium shoe brands in emerging economy like India. This study adopts a descriptive and cross-sectional research design which involves primary data collection from 526 respondents through questionnaire survey method. Four sports shoe brands are considered Nike and Adidas as premium and Bata and Sparx as non-premium brands. Data analysis involves application of structural equation modelling with the help of SPSS-AMOS software. Results indicated that brands emotional value and satisfaction are positively related and both act as significant predictors of brand loyalty for premium and non-premium shoe brands. No significant relation is observed while linking brand awareness with emotional value and perceived quality with satisfaction. Present study addresses this gap by investigating the path to loyalty for premium and nonpremium shoe brands.
    Keywords: Brand loyalty; Brand awareness; Brand image; Perceived quality; Brand emotional value; Brand satisfaction; Premium; and Non-premium brand.
    DOI: 10.1504/IJBIR.2020.10030882
  • Developing a New Lifestyle Instrument: An Analytic Hierarchy Process (AHP) Based Approach.   Order a copy of this article
    by S. M. FATAH UDDIN, Arham Adnan, Mohd Mehdi 
    Abstract: For almost as long as lifestyles have been studied in consumer behavior, the methodology has been of interest to researchers. The progress in methodological issues is crucial for understanding the relationship between consumer behavior and lifestyles. Essentially, the present study with the help of academic and marketing experts ranks the respective constructs of two of the most important and widely used scales of measuring consumer lifestyles: The Activities, Interests, and Opinions (AIO) and Values and Life Style (VALS). Accordingly, this article attempts to develop a new lifestyle scale with the help of the Analytic Hierarchy Process (AHP). The study is a significant beginning towards assembling a well-defined and more holistic image of factors (new scale development) influencing the lifestyles of Indians. It is a mere building block and a starting point in Indian lifestyle research and would add to the limited body of knowledge in this particular field.
    Keywords: New Scale Development; Lifestyles; Psychographics; VALS; AIO; AHP.
    DOI: 10.1504/IJBIR.2020.10030883
  • Organizational Justice Impact on employees' psychological wellbeing   Order a copy of this article
    by Indradevi Balasundaram 
    Abstract: Organizational justice is the perception of employees on the relationship between organization’s behaviour, decisions and actions, employee’s behaviour and the attitude of employees at work. It is closely associated with the term fairness. Organizational justice comprises of three dimensions, namely, distributive, procedural and interactional justice. Several researches have been made to understand the issue of fairness in the workplace and to investigate the factors affecting the psychological well-being. However, one of the factors which seems to affect the psychological well-being in a lager way is organizational justice which has received little attention so far. The current research aims to study the influence of organizational justice on employees’ psychological well-being.
    Keywords: Organizational justice; psychological well-being; relationship; fairness; distributive justice; procedural justice; interactional justice.
    DOI: 10.1504/IJBIR.2020.10030887
  • Diversity and Innovation Management Skills   Order a copy of this article
    by Mahdi Safa, Nomita Sharma 
    Abstract: Customers, products, markets, and businesses are becoming more diverse day by day. In order to match this fast-changing world, we need to have diversity within organizations. A diverse set of employees can provide better solutions to dynamic problems. They result in better management of innovation. In this paper, diversity is studied across six demographic verticals: gender, age, race & ethnicity, sexual orientation, religion and beliefs, and disability. The paper is an attempt to uncover the underlying relation between diversity and type of skill-set required for the management of innovation. The research methodology includes an evaluation of the literature review and suggests a theoretical model relating diversity and type of skills required for the management of innovation. The result of the study can help organizations in managing diversity in the products and markets. They will have a better match of employees and skills required for managing innovation.
    Keywords: Innovation Management; Diversity; Technical Knowledge; Analytical Skills.
    DOI: 10.1504/IJBIR.2020.10030888
  • Consumption of Organic Food Products in Latin America: Role of Knowledge and Emotions among Women Consumers   Order a copy of this article
    by Rajagopal 
    Abstract: The purpose of this study is to examine the effects of knowledge and emotions among women on consumption of organic food products. A survey research has been conducted in four super markets in Mexico City. In all, 276 observations were analysed in the study during the fall of 2018. Data was collected on 11 variables influencing women consumers towards developing organic products buying behaviour. Study reveals that social media updates potential women consumers on pricing, availability, quality, and in-store promotions on the organic food products. Price of organic foods plays critical role in determining the buying behaviour of women consumers despite food safety, health consciousness, and family wellness as strong mediating factors. Proximity of outlets, quality, and family-led decision-making process builds consumption behaviour of organic products. This research contributes to the debate on organic food buying practices of women consumers in reference to health and sustainability concerns in emerging markets.
    Keywords: Organic Food; Consumer knowledge; Emotions; Women consumers; Consumption behavior.
    DOI: 10.1504/IJBIR.2020.10030906
  • Meta-Systematic Review on Business Model Innovation Studies   Order a copy of this article
    by Shimelis Tilahun, Eshetie Berhan 
    Abstract: Due to the term value, the notation of the business model innovation (BMI) has diverse concepts among scholars. Thus, a combined meta-analysis and systemic review method have used to resolve criticisms on the two individual methods and achieve the required objective of the review. From the review, it can be argued that, the process of BMI requires having a common understanding and consensus on societal, environmental, and economic (see) factors. Consequently, consciousness on see could support business models on creating an opportunity to transform firms current way of doing business as usual into the innovative way. However, literature cannot also ignore the fact in which the main reason for manufacturing firms business models existence is for profit maximisation. Hence, environmental and social aspects are additional elements of BMI, which supports value maximisation in a balanced way. Consequently, this article has a new contribution having see outlook into business model constructs.
    Keywords: Innovation; Value; VOSviewer; Environmental; Social; Economic; Meta-Analysis; Systematic Review; See Outlook.
    DOI: 10.1504/IJBIR.2020.10030935
    by Parvi Bharti, Harpreet Singh Grewal, Chirag Singhal, Himanshu Kargeti 
    Abstract: How do customers integrate the traditional in-store shopping and the modern online shopping to reap the benefits of multichannel shopping? With the increased multitude of mobile technology and access of web base, understanding the consumer buying process has become quite complex. In this paper, attempt has been made to understand the factors which make the consumers integrate the two modes, wherein they gather information online but prefer to buy them in-store. Different product segments call for a varied shopping approach due to their characteristics. This study has been focused on one product segment, i.e., mobile phones. This would craft a pathway for further studies in various product segments and multiple variables. Furthermore, the study could be used by the firms for multichannel decision-making.
    Keywords: In-store; Online; Shopping; Webrooming; Behaviour; Mobile Phones.
    DOI: 10.1504/IJBIR.2020.10030936
  • Detection and Identification of Factors Causing Deviant Political Behaviors   Order a copy of this article
    by Saeed Jafarinia, Atefeh Ebrahimpour Ahandani, Akbar Hassanpoor, Mehdi Kheirandish 
    Abstract: The banking industry is a dynamic, competitive, complex industry influenced by economic, political, socio-cultural, legal and government factors. In such conditions, it is necessary to identify the appropriate behaviour patterns in order to achieve optimal performance. Deviant political behaviours are considered as those factors can harm the organisations optimal performance. Accordingly, the present study aims to identify the factors causing deviant political behaviours in the banking industry. The present study is an exploratory research in terms of goal and fundamental (basic) research in terms of the type of use, and qualitative research method of thematic analysis is used in it. Data are collected using secondary (desk) research and in-depth interviews with 21 banking experts. Validity was confirmed by acceptance criterion and reliability was confirmed by Holstis method and based on the observed percentage of the agreement. The data are coded in a multi-stage process and the factors causing deviant political behaviours are classified in 63 sub-themes and eight main themes: employee-related factors, manager-related factors, customer-related factors, occupational factors, political factors, socio-cultural factors, economic factors and government-legal factors.
    Keywords: Behavior Management; Deviant Political Behavior; Thematic analysis; Banking Industry.
    DOI: 10.1504/IJBIR.2020.10030953
  • Physical Environment and Employee Commitment: A Moderating Role of Work Autonomy   Order a copy of this article
    by Veena Shenoy, Rashmi Uchil 
    Abstract: The purpose of this paper is to examine the impact of physical environment on employee commitment with a moderating role of work autonomy. The questionnaire was formed on the basis of previously validated methods. 269 employees from various information technology (IT) companies were interviewed. Confirmatory Factor analysis (CFA) is used to establish the reliability and validity measurements and a Moderated Structural Equation Modeling (MSEM) is used to test the hypothesis. The result of the study showed an optimistic influence of work autonomy on physical environment and employee commitment. Since the study was undertaken in IT firms, the generalization of the same across other sectors is not possible and therefore a scope for further studies. The research tries to bring a three dimensional model highlighting the importance of work autonomy combining physical environment and employee commitment.
    Keywords: Physical Environment (PE); Work Autonomy (WA); Employee Commitment (EC); Confirmatory Factor Analysis; Moderated Structural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10031103
  • Technology Startup Ecosystem in India   Order a copy of this article
    by Nityesh Bhatt, Punit Saurabh, Ritesh Kumar Verma 
    Abstract: A startup is a business entity in the initial stages of business operations. In recent years, a lot of buzz has been generated around technology startups, also known as digital startups. Since the start of the millennium and the advent of the IT (Information Technology) revolution, India witnessed a significant rise in number of tech startups factors related to social, economic, technological, politico-legal milieu. These startups have come largely in e-commerce, healthcare, financial technologies, education, travel, AI (Artificial intelligence), customer services sectors. This paper will illustrate growth phenomenon of Indian IT based startup ecosystem currently prevalent. It will also analyze the various constituents of ecosystem for tech-startups in India i.e. policy framework, educational environment, financial support from domestic and international funds, support organizations like incubators, accelerators; demand, infrastructure etc. Based these factors, bottlenecks of the ecosystem will be identified and measures will be suggested to bridge the gap.
    Keywords: Startup; Tech Startup; Digital Startup; Ecosystem; India.
    DOI: 10.1504/IJBIR.2020.10031105
  • The Distinction as an innovative Dimension of SERVQUAL Model for Islamic Banks   Order a copy of this article
    by Safdar Husain Tahir, Waseem Ullah, Mubarak Hussain Haider, Muhammad Rizwan Ullah, Mamoona Majeed 
    Abstract: Past studies indicate positive link between service qualities (SQs), customer satisfaction (CS). These studies also provide evidence regarding successful mediation of CS to the link of SQ and CL. Our study contributes by developing understandings of theoretical framework first time by adding a new variable namely distinction to the SERVQUAL model. We collect primary data from 184 customers of Islamic banks (IBs) situated in the Faisalabad region. Using AMOS, we apply structural equation model to analyse the dimensions of modified SERVQUAL model. The results reveal that 2 S.H. Tahir et al. distinction enhances CS (0.739) that leads to direct effect (0.120) and indirect effect (0.807) on CL. In addition, responsiveness, reliability and tangibility show considerable direct and indirect effects on CS and CL. The converse is true for assurance and empathy. Overall, results show customer satisfaction improves loyalty. The study suggests the inclusion of distinction as sixth dimension of modified SERVQUAL model for IBs.
    Keywords: Service Qualities; Customer loyalty; Distinction; Islamic banks; modified SERVQUAL model; Faisalabad.
    DOI: 10.1504/IJBIR.2020.10031435
  • Types of imitation and startup market performance: The case of Russia   Order a copy of this article
    by Sergey Alexandrovskiy, Mikhail Shushkin, Denis Fomenkov 
    Abstract: Companies might see imitation as easy strategy for growth. Many imitators, coming from emerging markets, suffer from lack of resources and original technologies. The authors suggested categorisation of imitations in two dimensions. First, imitators copy products, aesthetic, brands and business models of market leaders. Second, imitators copy innovations to different level from pure clones to creative imitations. This study aims to test if different types of imitations in Russian startups lead to varying market and financial results of these startups. The study used quantitative data collected from 76 Russian startups from 18 Russian cities through structured interview. For data analysis, the authors used multiple regression analysis. The findings of this study revealed that product clones lead to better performance than innovations in Russian startups.
    Keywords: innovation; imitation; startup; performance; Russia.
    DOI: 10.1504/IJBIR.2020.10031923
  • Factors that Influence Employees’ Acceptance of E-Accounting: Evidence from Jordanian SMEs   Order a copy of this article
    by Zaid Jaradat, Mohannad Al Shbail, Mohammad Jbarah, Seif Al Shbeil 
    Abstract: This paper explored the factors influencing the acceptance of e-accounting among SMEs employees. The authors adopted the unified theory of acceptance and use of technology (UTAUT) as the underpinning theory, and distributed questionnaire copies to SMEs employees, from which 227 were deemed valid. The variables in UTAUT namely, performance expectancy, effort expectancy, social influence and facilitating conditions were examined. The results showed that performance expectancy, effort expectancy, and social influence all positively and significantly affected behavioural intention to use e-accounting. Moreover, facilitating conditions and behavioural intention to use e-accounting had positive and significant effects on e-accounting use behaviour. Through the role of UTAUT model for exploring the attention to adapt new technology in SMEs. It is expected that the study framework could guide SMEs in their promotion and achievement of employees e-accounting adoption.
    Keywords: e-accounting; electronic accounting; UTAUT; SMEs.
    DOI: 10.1504/IJBIR.2020.10032039
  • Impact of Board Characteristics and Ownership Structure on Firm Performance: Empirical Evidence from India   Order a copy of this article
    by Manogna R. L, Shikhar Jain, Aswini Kumar Mishra 
    Abstract: This study attempts to assess the empirical relationship between corporate governance and the financial performance of firms in the Indian context by using a set of board and ownership characteristics as representatives of corporate governance practices. We employ a panel dataset comprising of a large sample of 1,347 Indian non-financial companies for the period 2010 to 2018. For studying firm performance, we use both accounting-based performance measures like return on assets (ROA) as well as market-based performance measures like Tobins Q (TQ). Starting from the basic static panel estimation approach using the fixed-effects estimator, we gradually move on to dynamic panel estimation using difference GMM and System GMM estimators to examine the various board characteristics that influence firm performance in India. Based on our final model estimated using system GMM, we infer that on the one hand, board size, board activity, and promoter ownership are found to positively influence firm performance while on the other hand, board meetings are found to be negatively related to firm performance. For policymakers and corporates, our study provides valuable insights into the specific aspects of corporate governance that can be targeted and implemented effectively to improve the financial performance of firms.
    Keywords: board characteristics; firm performance; corporate governance; board of directors; ownership structure; India.
    DOI: 10.1504/IJBIR.2020.10032040
    by Bhuvanesh Kumar Sharma, Sunil Mishra, Vinay Nandre 
    Abstract: The purpose of writing this research paper is to study the online purchase behaviour of the consumer concerning social media. To accomplish the expected objective, the Theory of Planned Behavior (TPB) thought executed. This research distinguished from previous research in two contexts; one, belief on privacy used in place of security to determine the attitude; second, purchase intention identified through social media instead of website or mobile. The results of the study depict that the subjective norm, attitude, and perceived behavioural control significantly influence social media purchase behaviour. Social media trustworthiness has a positive effect on attitude. However, belief in perceived privacy doesn’t considerably change the attitude of consumers. Also, it is evident from the research that normative belief has a significant influence on subjective norms and positive belief on self-efficacy-control has a significant positive effect on perceived behavioural control.
    Keywords: Social networking sites; Theory of Planned Behaviour (TPB); Perceived Privacy; Trustworthiness; Social media Purchase Behavior.
    DOI: 10.1504/IJBIR.2020.10032109
  • Determinants of customer buying intention towards residential property in Kolkata (India): An exploratory study using PLS- SEM approach   Order a copy of this article
    by Amina OMRANE, Sudin Bag 
    Abstract: The aim of the current study is to explore the main specific determinants of the consumer buying intention towards residential property in the light of the theory of planned behavior (Ajzen, 2005). Data were collected from the residential property buyers located in Kolkata (India), then they were subject to a factorial analysis via EFA and CFA. Therefore, a path analysis model was generated through a Partial Least Square -structural Equation Model (PLS-SEM) to examine and test the underlying relationship among the correspondent variables. The findings of this research reveal that value consciousness (encompassing price, healthiness and quality) influences the consumer attitude, which in turn has an impact on the buying intention towards residential property in Kolkata. Interestingly, results support that the perceived behavioral control and subjective norms constitute two determinants of the customer behavior and his intention to buy a dwelling in the city of Joy. This study provides thus a considerable insight into the real estate buyer’s behavioral pattern towards owning a residential property. It is also recommended that real-estate developers formulate effective and successful marketing strategies.
    Keywords: residential property; customers’ consciousness; subjective norms; perceived behavioral control; buying Intention; marketing strategies; Kolkata real estate.
    DOI: 10.1504/IJBIR.2020.10032274
    by Sugandren Naidoo 
    Abstract: A new and creative approach post COVID-19 is essential, not only in the realm of technology but also for organisational efficiency and economic growth. The ISO 9000 series which aims to increase organisational efficiency and maintain product quality also stresses the importance of standardisation. Although, the elements of standardisation and innovation are critical for organisational efficiency, both elements are considered to be mutually exclusive. The main purpose of this study is to identify the impact of standardisation and innovation on organisational efficiency when integrating management systems. A quantitative, multiple case study was conducted using an online survey to gather data from 220 respondents. A total of 13 variables are considered for both the elements to organisational efficiency. Confirmatory factor analysis and multi-collinearity tests confirm the results of this study that standardisation and innovation play a critical role in improving organisational efficiency when integrating management systems.
    Keywords: standardisation; standardisation effort; innovation; organisational efficiency; factor analysis; integration of management systems.
    DOI: 10.1504/IJBIR.2020.10032320
  • Exploring safety compliance outcomes among healthcare professionals   Order a copy of this article
    by Huinee AuYong, S.P.R., Charles Ramendran, Lilis Surienty Abd. Tal 
    Abstract: This paper reports on a qualitative analysis based on focus group discussions (FGDs) conducted to examine factors affecting safety compliance. FGDs were used to explore perceptions concerning the healthcare in two private hospitals located in Penang and Perak, Malaysia. Self-determinant theory was used to bridge the study’s development. These findings could assist hospitals to persuade staff to adhere to safety policies and combat the decline in the rate of non-compliance, as well as progress in patient safety. This study attempted to understand the safety and health risks of healthcare professionals. Some activities highlighted include control and continuous improvement in the form of nursing safety audits and improvement suggestions through the nursing safety committee, quality department and internal forums.
    Keywords: Focus Group Discussion; Healthcare; Medical Tourism; Safety Climate; Safety Performance.
    DOI: 10.1504/IJBIR.2020.10032441
  • Impact of strategic agility on creating competitive advantage: evidence from Jordanian insurance companies   Order a copy of this article
    by Ayat Mohammad 
    Abstract: This research was conducting to examine the impact of strategic agility on creating a competitive advantage by offering evidence from the insurance companies in Jordan. The population of the study consists of managers at the higher levels working in the insurance companies of Jordan; a questionnaire was developed for collecting the required data. Population was of 288 respondents were selected for the research in which the sample was 167, all questionnaires were valid for statistical analysis. Structural equation modelling (SEM) was used to test the hypotheses of the research. The results of the study show that strategic agility has an impact on competitive advantage. Based on the study results, managers and decision makers of insurance companies in Jordan have to improve their ability to create values to clients, and work with chain partners in order to involve them of their decisions and outcomes using their capabilities to provide insurance services which they provide at prices lower than competitors, or provide better products according to specifications required by their customers.
    Keywords: strategic agility; competitive advantage; insurance companies; Jordan.
    DOI: 10.1504/IJBIR.2020.10032501
  • Empirical analysis to the factors impact on succession process of the family-owned businesses (FOBs) in Bangladesh, moderating role of education   Order a copy of this article
    by Md Shahadat Hossain, Md Asadul Islam, A. K. M. Ahasanul Haque 
    Abstract: The purpose of this study is to examine the impact of the factors such as governance board, gender and business strategies on the succession planning in family-owned businesses (FOBs) in Bangladesh. Moreover, the study also examines the moderating role of education on the relationship between the governance board, gender and business strategies on the succession planning in FOBs in Bangladesh. Data obtained from 287 participants were analysed using PLS-SEM to test the hypotheses. The results show that the governance board has a significant impact on the succession process in FOBs in Bangladesh. However, this study finds no impact of gender and business strategies on the succession process in the family-owned businesses in Bangladesh. Moreover, education plays a moderating role only on the relationship between the governance board and succession process in FOBs. Implications of the findings including research limitations and future directions have been discussed.
    Keywords: Family-Owned Businesses; Governance Board; Gender; Education; Business Strategies; Bangladesh.
    DOI: 10.1504/IJBIR.2020.10032875
  • Organizing to enable strategic innovation means horizontal leadership for dualities of stability and change.   Order a copy of this article
    by Tove Brink 
    Abstract: The purpose of this article is to shed light on how organizing can enable strategic innovation The research is conducted through a cross-disciplinary literature review based on the origins of radical innovation and strategic innovation Three propositions are developed from the literature review to stress horizontal leadership for innovative stability and change to be contained in a model for fresh insights and recombination of hitherto literature to enable strategic innovation. The model consists of the antecedent matrix of respectively the two dualities of external business forces versus internal organizational forces and heterogeneous versus homogeneous resources to draw upon in the organization. On top of this matrix the dynamic organizing process between creativity and control use the mediators listed as connections, uncertainties, information flows, value propositions, human agencies, counter positions and preferred behaviors to enable strategic innovation.
    Keywords: Horizontal leadership; strategic innovation; exploration; exploitation.
    DOI: 10.1504/IJBIR.2020.10032942
  • Knowledge spillover, human capital and agglomeration dynamics in Nigeria’s ICT clusters   Order a copy of this article
    by Micheal Awoleye 
    Abstract: There is a dearth of robust and recent empirical researches on the dynamics of geographical proximity of firms as it relates to business performance in the context of ICT firms in Nigeria. This paper thus leveraged Marshall-Arrow-Romer on externalities to investigate the effect of co-location on the firms performance. The research surveyed 228 chief executives in three major ICT clusters in Nigeria, including the Otigba Computer Village, Lagos. Twenty cluster-related questionnaire items were completed by the firms involved in sales, maintenance and manufacturing of ICT products. Factor analysis extracted seven latent variables capable of impacting business performance in the selected clusters. This explains 71.45% of the accumulated variance. However, a confirmatory test thereafter confirmed only four of these factors. These are human capital, coopetition, resource sharing and outsourcing. The study thus highlighted theoretical relevance and advanced some policy suggestions to further strengthen the activities of the businesses in the clusters.
    Keywords: business performance; knowledge spillover; human capital; coopetition; resource sharing; outsourcing; ICT cluster; agglomeration; cluster; Nigeria.
    DOI: 10.1504/IJBIR.2020.10033043
  • In Depth Analysis of Blockchain, Cryptocurrency and Sharia Compliance   Order a copy of this article
    by Shahnawaz Khan, Mustafa R. Rabbani 
    Abstract: The high return on cryptocurrency has not only attracted the Muslim investors but it has also provided an opportunity for the Muslim entrepreneurs to raise funds by issuing the online coin. Most of the scholars are of the opinion that the Blockchain technology is consistent with Sharia requirements. Still cryptocurrency is considered controversial and declared Haram by majority of the Sharia scholars. Against such a backdrop the present study tries to achieve two objectives. First objective of this study is to investigate the technical architecture of Blockchain technology and its application in cryptocurrencies. The second objective of the study is to find out the sharia compliance of the cryptocurrency and online tokens like bitcoin.
    Keywords: Blockchain; Merkle Tree; Artificial Intelligence; Cryptocurrency; Disruptive technology; FinTech; Digital banking; Financial Innovation; Bitcoin.
    DOI: 10.1504/IJBIR.2020.10033066
    by Sahiba Sharma, Gyan Prakash, Kavita Singh 
    Abstract: Despite having increased investments and expatriates count through National branding, host country organisations fail to retain expatriates, specifically high performing expats having innovative work behaviour. One of the key factors we identified for turnover is the workplace incivility in host country nationals. Hence, the objective of this study is to find the relation between host organisation (the organisation where expat is appointed, in the present study it is India) workplace incivility, expatriates innovative work behaviour, and their turnover intentions. Data has been collected from expatriates working in India (n = 159) and by using structural equation modelling, results show that workplace incivility has a statistically significant relation with expatriates innovative work behaviour, while statistically significant positive relation with turnover intentions. Based on the findings, we urge that international managers should advance hospitality at workplaces by building a culture of mutual respect and promote inclusiveness by intercultural competence training and practices to retain the talent pool. Moreover, international human resource managers may improve their policy for expatriates considering workplace incivility. Additionally, managers can model and reward good behaviour, should hire for civility, teach civility, create group norms, and penalise bad behaviour.
    Keywords: workplace incivility; innovative work behaviour; turnover intention; culture building; hospitality.
    DOI: 10.1504/IJBIR.2020.10033433
  • Economically Poor Buyer: A Systematic Review of Consumer Behaviour Research Confronting to FMCGs   Order a copy of this article
    by Arvind Kumar 
    Abstract: By constituting more than half of worlds population in numbers and by having an annual consumption power of about US$5 trillion, the economically poor buyers are a promising demographic segment, especially for fast moving consumer goods (FMCGs). FMCGs fall within the purchase potential purview of poor and poor, in attempts of satiation of their basic needs, expend a substantial amount, peculiarly more than half, of their earnings on FMCGs but, ironically, their consumer behaviour in this context is still at a very nascent stage. This study provides insights of their purchase pattern for FMCGs by systematically reviewing the pre-existing pertinent consumer behaviour literature. Besides ceasing of reinventing the wheel, it also renders directions to future research through identification of potential literature gaps in the existing literature.
    Keywords: consumer behaviour; the economically poor; fast moving consumer goods; FMCGs.
    DOI: 10.1504/IJBIR.2020.10033523
  • Determinants of adoption of digital payment services among small fixed retail stores in Bangalore, India   Order a copy of this article
    by Thangaraj Ravikumar, N. Prakash 
    Abstract: India is well on its way to becoming a trillion-dollar digital economy and the government is actively working towards it. Digital payment is taking up and gaining momentum in India. Digital payments have penetrated in all parts of life in India. But, it is reported that digital payments are less penetrated among small vendors across the country. This study intends to identify and analyse the factors that determine the adoption of digital payment technologies among small fixed retail stores in tier 1 cities such as Bangalore. The study is based on primary data which is collected through well-structured questionnaires from small fixed retail merchants. The collected data are analysed to determine the factors affecting the adoption of digital payment services among small fixed retail merchants using appropriate statistical tools. The study has found that habit, pervasiveness, and operating costs are the factors that significantly affect the adoption of digital payment services among small fixed retail merchants.
    Keywords: digital payments; payment technologies; fixed retail stores; India; Bangalore.
    DOI: 10.1504/IJBIR.2020.10033710
  • Academic performance ranking and universities Twitter use   Order a copy of this article
    by Maddalena Della Volpe, Paolo Diana, Francesca Esposito, Maria Carmela Catone 
    Abstract: This paper explores the different uses of the Twitter social media made by the top 100 universities in the world as classified by The 2018 Times Higher Education World Ranking (THE). The aim is to relate the THE ranking performance indicators to the data from the Twitter activities of each university, in order to understand if the level of the universities’ prestige affects their interacting communicative attitude on social media. Using statistical and quantitative methods, we succeeded in identifying three types of universities: Megaphone Universities, characterized by a one-way communication model, Collaborative Universities, concentrated on international openness, and Social Universities, more active and participative on Twitter than the others. Except for marketing purposes, universities reveal several obstacles in using social media. A more entrepreneurial vision of university could allow recognizing social media as an opportunity to enhance the circulation of knowledge flow and resources.
    Keywords: higher education; innovation; university; social media; Twitter; network; web communication; principal component analysis; cluster analysis; entrepreneurial vision.
    DOI: 10.1504/IJBIR.2020.10033801
    by Subhadeep Mukherjee, Saroj Kumar Koiri, Ashim Kumar Das 
    Abstract: In the current era, higher education institutes are making huge investments to attract students and thereby to achieve a favourable perception from the market. The present study aims to review the trend of branding in higher education over the last ten years. This will help researchers to identify the main research gaps in the branding of higher educational institutes. This paper appends historical literature review and commentary. For the fulfilment of the objective, researchers have identified and analysed 61 relevant research articles of the said theme. This study concentrating on the articles publicised in the selected journals, under no circumstances this exploration is exhaustive, its impact will be limited to the scrutiny of the work, and the evolution of branding for higher education concepts, as recorded in those journals. At last, it will provide discussions and suggestions for the direction of future research on the branding of higher education institutes.
    Keywords: Higher education institutes; Branding; Research; Review; Perception.
    DOI: 10.1504/IJBIR.2020.10033839
  • Role of Foreign Direct Investment (FDI) Inflows in the development of BRICS (A study of forecasting of FDI inflows from 2018 to 2028)   Order a copy of this article
    by Som Nath Paul, Ashish Kumar Saxena, Somesh Sharma 
    Abstract: BRICS (Brazil, Russia, India, China and South Africa) is a regional group of fastest developing and growing economies in the world BRICS as a group of fastest growing economies poses a threat to the economies of developed countries Recent trend in Foreign Investment shows that FDI inflow is increasing in developing countries in comparison to developed countries It is an opportunity for the policy makers of regional groups like BRICS to forecast the value of FDI inflow and provide the information to the foreign Investors for potential of economic development and growth In this study an attempt is made to forecast the FDI Inflow using ARIMA model ACF and PACF plots are used to fix the parameter of ARIMA model (p,d,q) ARIMA (0,1,1,) with drift is found the most suitable model for forecasting of FDI Inflow into BRICS for a period of 10 years (2018-2028) Forecasted value of FDI inflow.
    Keywords: ARIMA; BRICS; Auto Correlation Function and Partial Auto Correlation Function; Foreign direct Investment.
    DOI: 10.1504/IJBIR.2020.10033884
  • Current Status and Future Prospects of Green Finance in SAARC Nations   Order a copy of this article
    by Prerana Sarma, Dr. Arup Roy 
    Abstract: The study explores the current status of Green Finance in SAARC Nations based on three vital components of Green Finance, namely Green Financial Instruments, Green Finance Legislations and Source of Funds for Green Finance. The popularity of the components is also measured among the nations. Additionally, the study explores the nature of researches conducted on Green Finance pertaining to the SAARC Nations. The results highlight that 'Green Banking' is the most popular Green Financial Instrument, and 'Green Climate Fund’ is the most popular Source of Funds among the SAARC Nations. A Green Finance Scorecard is developed using Equal Weighted Scoring Approach. India, Bangladesh, and Pakistan hold the top 3 positions in Green Finance Scorecard. The study recommends the future possibilities of including new components of Green Finance in each of the SAARC Nations. 10 articles on Green Finance relating to SAARC Nations in 18 different search portals could be found.
    Keywords: Green Finance; SAARC Nations; Green Financial Instruments; Green Finance Legislations; Source of Funds for Green Finance; Green Finance Scorecard; Researches on Green Finance.
    DOI: 10.1504/IJBIR.2020.10033885
  • The Effect of Credit Constraints on Innovation Activities during Different Economic Conditions: Firm-Level Evidence from Turkey   Order a copy of this article
    by Hülya ÜNLÜ 
    Abstract: The effect of credit constraints on the innovation activities of manufacturing firms before and after the recession has been researched. This paper assesses to answer the question "In the periods of during and after the recession, do the credit constraints affect the product innovation and R&D activity of manufacturing firms?". Taking into consideration that Turkey is a developing country, the financing opportunity for innovative firms are narrower than the developed countries. This paper uses five waves of Business Environment and Enterprise Performance Survey (BEEPS) data between 2005 and 2019 on manufacturing firms and analyses by using an extended probit model with endogenous treatment. Our results showed that there is an endogenous effect between innovative activities and financial barriers. Most importantly this research paper has evidence that the effect of credit constraints differentiates during different economic conditions. To sum up, the pre-recession period is more affected than the post-recession period.
    Keywords: Credit constraints; Innovation; BEEPS; Extended Probit Models.
    DOI: 10.1504/IJBIR.2020.10033958
  • The Impact of Social Media Marketing on Building Brand Loyalty through Customer Engagement in Jordan   Order a copy of this article
    by Sulieman Al-hawary 
    Abstract: The rising of Social Media have given more extensive possibilities for organizations to communicate with the customers interactively. This study targets to discover whether or not customers’ engagement mediates the impact of social media marketing on brand loyalty in Jordan. This study population consists of college students in Jordan. A sample of (214) respondents was once obtained; the survey for statistical analysis were (208). Structural equation modelling (SEM) was used as an inferential statistical analysis technique to test the hypotheses of the research. The results of the study showed that Social Media Marketing dimensions affect brand loyalty. Also, it was noticed that there was an impact of Social Media Marketing on Building Brand Loyalty through Customer Engagement. Based on the study outcomes, the author recommends managers and decision-makers to spend efforts to take benefit from word of mouth on social media.
    Keywords: Social media marketing; Brand loyalty; Customers engagement; university; Jordan.
    DOI: 10.1504/IJBIR.2020.10033960
  • Entrepreneurship Motivation in Pakistani Context from the Perspective of University Students: Testing Ethnic, Minority and Entrepreneurship Theory   Order a copy of this article
    by Syed Alamdar Ali Shah, Raditya Sukmana, Bayu Arie Fianto 
    Abstract: Objective of this research is to explore factors that contribute towards entrepreneurial motivation in university students of Pakistan testing Ethnic, Minority and Entrepreneurship Theory. Data of 533 respondents from HEC recognized universities in Pakistan has been collected and analyzed for the purpose of our research. The results suggest that there exist “psychological” and “economic” and factors from family profile that influence the entrepreneurial motivation of university students in Punjab province of Pakistan confirming Ethnic, Minority and Entrepreneurship Theory. Over and above, there also that exits a group of psychological factors that partially mediate in our model. The theory needs to be tested in different industries and economic settings for further validations. The research has huge practical implication as it identifies “psychological” and “economic” factors that need to be focused to increase entrepreneurship culture in Pakistan. If focused it will go a long way in dealing with the problems of unemployment by setting up new business enterprises.
    Keywords: Working parents; Entrepreneurship; entrepreneurial motivation; mediation model; psychological factors; economic factors; Ethnic; Minority and Entrepreneurship Theory.
    DOI: 10.1504/IJBIR.2020.10033962
  • Does R&D spur firm performance in Indian agricultural inputs industry? An empirical evidence using panel data regression models   Order a copy of this article
    by R.L. Manogna, Aswini Kumar Mishra, Shikhar Jain 
    Abstract: Agricultural input industries in India have gone through a vital transformation in the last 20 years. Multinational corporations have swiftly increased their R&D expenditure in the pesticide, tractor and seed industries, thereby increasing competition in these input industries. Empirical analysis was performed on the listed firms during 2001 - 2018 to know the major factors affecting the firm performance in the seed, pesticide, fertilizer and agricultural machinery industries. The panel regression models reveals that financial performance of these firms is positively related to the R&D along with market growth and working capital efficiency. Industry effects model shows that fertilizer and pesticide industries are seen to negatively impact the firm performance relative to machinery industry. Among the time-specific effects, only the 2006
    Keywords: Agricultural inputs industry; R&D; firm performance; India; Industry effects.
    DOI: 10.1504/IJBIR.2020.10033964
  • Behavioural Intention to use social networking mobile apps: The case of TikTok   Order a copy of this article
    by Mahendar Goli, Mohsin Khan 
    Abstract: The Young persons’ drive to draw the attention to derive admiration and recognition through their activities are strengthening the trend of short video making and sharing with social media app such as TikTok. The current study aimed to examine the factors that influence the adoption of TikTok app among the youth. The study deployed “uses and gratification paradigm” to examine the impact of narcissism, perceived ease of use, perceived enjoyment and social influence on intention to use TikTok social networking app. The data for the Study was provided by 241 respondents comprising young persons aged between 14 and 25 years and they were reached on convenience mode through a structured questionnaire. We used Structured Equation Modelling to investigate the interrelationships among the constructs. Perceived enjoyment, social influence and narcissism exhibited a positive impact on users’ intention to use TikTok app. The study concludes with implications for academics and practitioners.
    Keywords: Perceived ease of use; Perceived enjoyment; Narcissism; Social influence; Behavioural intention.
    DOI: 10.1504/IJBIR.2020.10033996
  • A Qualitative Approach to Study the Perception of Jobseekers towards Digital Job Portals   Order a copy of this article
    by Sarath Chandran, Sandhya G 
    Abstract: The rising technological changes in this digital era have led to impact various genres, both in academia and practice. Recruitment through online mode has become the new norm for sourcing the right skill and talent. Thus, it is necessary to study how the job seekers perceive online job search platforms. To satisfy job seekers requirements and to be competitive in the market, the job portals have to understand the perception of their potential job seekers. The purpose of this paper is to understand the perception of job seekers towards digital job portals. With this premise, the perception of job seekers towards multiple job portals has been examined based on five dimensions: trustworthiness, website aesthetics, service, cost-effectiveness, and content. Except for the dimensions cost-effectiveness and content which evolved out of this qualitative investigation, all the other above-mentioned dimensions did seem to have corroborations with the literature and various other research studies conducted in other Asian economies.
    Keywords: Job portals; Jobseekers; Trustworthiness; Website Aesthetics; Service; Cost Effectiveness; Content; Online Recruitment; Online Job Search; Jobseekers Perception.
    DOI: 10.1504/IJBIR.2020.10034024
  • Motion Picture Data Management System   Order a copy of this article
    by Jagath J. L., Shalij P. R, Haris Naduthodi 
    Abstract: Motion pictures are the most accepted means of entertainment these days. The cost, quality, and time dimensions are critical to the production of motion pictures. Development of a motion picture involves several interconnected processes, generation of documents and their transfer between collaborating teams. Since the development process of motion picture is the same worldwide, a standard methodology can be adopted for this purpose. Suitability of a product lifecycle approach for the motion pictures, similar to that of discrete manufacturing, is considered in this work. Further a Motion Picture Data Management System (MPDMS) is proposed in this paper. The functionalities, components, architecture, and document flow in the proposed system are detailed. MPDMS helps the production houses to take better and faster decisions, optimise resources, reduce errors, and enable better collaboration between the various teams. This system provides a better overview of the activities that helps to run the show effectively.
    Keywords: Motion pictures; Product Lifecycle; Data Management System; Product Structure; Workflow.
    DOI: 10.1504/IJBIR.2020.10034213
  • A systematic literature review exploring the impact of digitalisation on leadership towards a new style of leadership   Order a copy of this article
    by Saad Zighan, NASRA Alhabsi, Ming Luo 
    Abstract: This research took the form of a critical literature review that contextualises the continuing discussion on the impacts of digitalisation on leadership style and behaviour. The study design consists of recognising relevant publications, with a focus on literature published in the last 10 years. 34 articles were analysed with the aid of the mind mapping technique. It has been found that technological developments have changed our social life in many ways, including leadership style and behaviour. It has been suggested that the next generation of leaders will need to develop strategic and conceptual thinking, will have to demonstrate high intellectual integrity and openness, but also find new ways to influence and generate loyalty among employees. Given the dominance of digital technologies, leadership becomes a process of social influence. This is enhanced through the use of advanced information technology, The new skills that digital leaders have do not displace traditional leadership.
    Keywords: Systematic Literature; Digitalisation; Leadership.
    DOI: 10.1504/IJBIR.2020.10034308
  • Types of Innovation Predominant in Manufacturing Small and Medium Scale Enterprises (SMEs) in India   Order a copy of this article
    by P. Mubarak Rahman, V. Kavida 
    Abstract: The aim of this paper is to identify the types and nature of innovation predominant in manufacturing Small and Medium-scale Enterprises (SMEs) in India. Product, process, marketing, and organisational innovations are used as the measure of types of innovation, while the nature of innovation is measured with radical and incremental innovation. A questionnaire is administered to a sample of 390 manufacturing SMEs in India and analysed by using various statistical tools. The study found that marketing and process innovations are the most common types of innovation among SMEs in India and SMEs tend more to focus on the incremental nature of innovation than radical innovation. It also found that medium-scale firms performing marginally better than the small scale firms with respect to all types of innovation. The results provide some insight for entrepreneurs to integrate innovation in their business strategies.
    Keywords: Types of innovation Nature of innovation Small and Medium-scale Enterprises.
    DOI: 10.1504/IJBIR.2020.10034482
  • An optimised model to enhance the performance of manufacturing small and medium enterprises by implementing advanced manufacturing technologies   Order a copy of this article
    by Arishu Kaushik, Doordarshi Singh 
    Abstract: The research aims to generate an optimised model to find out the impact of advanced manufacturing technologies on performance parameters in the small and medium enterprises of northern India. With the help of a cross-sectional survey, data collected from the manufacturing small and medium enterprises of the northern region of India was analysed using structural equation modelling. Advanced manufacturing technologies, namely, enterprise resource planning, automated material handling and storage, computer aided manufacturing and computer aided design have been considered in this research. Their impact has been analysed on performance factors, namely, production, quality, flexibility and health and safety. The optimised model generated using structural equation modelling can be helpful in guiding the industrialists and management who are planning for or implementing the advanced manufacturing technologies. The results and conclusions of the current work give rise to expressive implications for industrialists, entrepreneurs, academia, researchers and practitioners as well.
    Keywords: Structural equation modelling; advanced manufacturing technologies; small and medium enterprises; optimised model.
    DOI: 10.1504/IJBIR.2020.10034501
  • Critical Assessment for the performance measurement based on the customers’ satisfaction of BrasilLata S/A   Order a copy of this article
    by Jordana Rech Graciano Dos Santos, Edson Funke, Julio Siluk, Vinicius Gerhardt 
    Abstract: The models of performance measurement help in decision-making, reflecting the organization's strategy into a set of measures which are capable of performing the measurement of its performance In this scenario, the present work has the objective to propose a model of performance measurement based on the satisfaction of company's customers from a metal packaging This model is responsible for indicator of customer satisfaction from the perspective of the Balanced Scorecard (BSC) The proposed model consists in the application of a diagnostic for measuring the satisfaction indicator applied to customers of the company The modeling presents in its assessment phase, the index of individual satisfaction of each customer, thus permitting the comparison and discussion of the results obtained It is concluded that it is possible to measure and evaluate the level of satisfaction of customers of the company.
    Keywords: Measurement of Organizational Performance; Performance Indicators; Customer Satisfaction ; Competitiveness.
    DOI: 10.1504/IJBIR.2020.10034593
    by SRIMOYEE DATTA, Tarak Nath Sahu 
    Abstract: Microcredit, the most famous form of microfinance institution’s services, acts as a booster throughout the nation to correct up issues of livelihood transformation, economic regeneration and empowerment. So to overcome the inequality and advocate further restructuring policies, periodical evaluation of the organisational offerings towards the backward clusters becomes absolutely necessary. India lives in villages. So, backward districts with primitive ethnic groups can be an ideal target to assess the impact of microcredit towards betterment. Considering 425 respondents from five backward districts of India it has been observed that microcredit has a positive influence towards transformation of livelihood status through different dimensions of empowerment. It reflects the realistic information about the journey of changes in the living of selective ethnic section of the society exploring different aspects of economic and mental well-being. This study contributes to the existing literature by focusing on the tribal communities of India and their well-being.
    Keywords: MFIs; Financial Inclusion; Empowerment; Employability; Women Studies.
    DOI: 10.1504/IJBIR.2020.10034856
  • The Impact of Gender Leadership Styles on the Individual Creativity in Palestinian Non-Governmental Organizations   Order a copy of this article
    by Raed Iriqat, Marah Abu-Zaid 
    Abstract: This paper aims to examine the impact of gender leadership styles on individual creativity in the Palestinian NGOs. A sample of (94)managers and (302) employees was collected by using two separate structured questionnaires. The results illustrate that male and female transformational, and male transactional leaders have a significant positive correlation with individual creativity. In contrast, male laissez-faire leadership, female transactional, and female laissez-faire leadership styles do not correlate with individual creativity. This study also shows that female transformational leaders have an impact on individual creativity in the PNGOs institution. In contrast, there is no significant impact of male leadership styles on individual creativity due to PNGOs managers. As a result, the study recommends introducing PNGOs managers and employees to the different leadership styles, to motivate and encourage creative employees, and to improve their capabilities and enhance their impact on the sustainability of the PNGOs.
    Keywords: Leadership Styles; Transformational leadership styles; Transnational leadership styles; Lassiez-Faire styles; Individual creativity.

  • What are the barriers to Information Technology Adoption in Moroccan SMEs? An empirical investigation using the Structural Equation Modeling   Order a copy of this article
    by Marieme CHOUKI, Talea Mohamed, Chafik OKAR, Omar KHADROUF 
    Abstract: This study aims to better understand Information technology adoption and to assess barriers preventing information technology adoption (ITA) within small and medium enterprises (SMEs) in developing countries. To do so, we have explored managers, users, resources, organizations’ related barriers and external barriers, thus we tested our research model within the cases of Moroccan SMEs. The paper provides ITA barriers by combining views from the literature. We deployed a positivism paradigm using quantitative method. Survey was directed to collect data from 147 Moroccan SMEs having difficulties to successfully adopt their Information technologies (IT). Data analysis was performed on the basis of using the Partial Least Squares structural equation modeling (PLS-SEM). Results of the study demonstrate that our model have a worthy reliability and validity. Furthermore, the assumption extracted from this study is that user’s characteristics are the significant barriers preventing and hampering ITA within Moroccan SMEs.
    Keywords: Information Technology Adoption; Internal Barriers; Small and Medium Enterprises; External barriers; Structural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10034884
    by Sayedeh Parastoo Saeidi, Parvaneh Saeidi, Sayyedeh Parisa Saeidi, Nasser Franklin Alvarez Zamora, Hugo Villacrés Endara 
    Abstract: This study attempts to investigate the conditional effects of the ethical values of employees and corporate social responsibility (CSR), as two possible influencing variables on a firm’s reputation. Moreover, this research determines the moderating effect of ethical values of employees on the relationship of CSR with firm reputation. AMOS is used as a visual program in structural equation modelling in order to analyse and test the hypotheses suggested in this paper. Data were collected from 301 SMEs in industrial and service sectors, in Malaysia, using survey method through structured questionnaires with five-point Likert scales. According to the results, hypothesis of moderating effect of Personal Employee’ Ethical Values (PEEV) on CSR and firm reputation in the industrial sector was rejected; whereas a conditional moderating effect of ethical values of employees on CSR and firm reputation was reported in the service sector.
    Keywords: Ethical values; Corporate Social Responsibility; Corporate reputation; Malaysia.
    DOI: 10.1504/IJBIR.2020.10035040
  • Necessities of Redesigning the Leadership and Role of Intrinsic Motivation for Generation Y Job Satisfaction: Proposing a Model for Private Sector   Order a copy of this article
    by M.D. MAHAMUDUL HASSAN, Manimekalai Jambulingam, Abdullah Abdullah, Md Asadul Islam, M.D. ARHAM HASSAN SAMIN 
    Abstract: Private sectors are playing a vital role in the overall development of a country, whereas it is suffering from chronic job satisfaction problems among employees especially generation Y employees. It is because, very often, these employees display a lack of job satisfaction. Although few studies were involved in the developed country context, still intermittent research on Generation Y features in a non-western developing country context despite lack of employee job satisfaction. Therefore, this study aims to fill this gap. Five hundred responses are taken from Generation Y employees. This quantitative study found that there is an ample need to formulate and redesign the job satisfaction related policies, which focus on leadership and intrinsic motivation in line with Generation Y’s viable demands for the overall development of the private sector.
    Keywords: leadership; job satisfaction; Generation Y; employees; intrinsic motivation; Millennial.
    DOI: 10.1504/IJBIR.2020.10035044
    by Chiging Yamang, Dr. Arup Roy 
    Abstract: Financial literacy is classically an effort to sculpt the need for financial education and explicate difference in financial outcomes. Appropriately defining and measuring financial literacy is important to understand the impact of financial education programs as well as the barrier to the effective financial decision. The present paper aims to review and analyse the various methods used in different studies to measure financial literacy across the world. To achieve this objective, various researches that measured financial literacy in the last ten years are considered. The study reveals that the methods applied for measuring the level of financial literacy in individuals are not consistent. They are diverse based on the objectives of the study as well as the definition of financial literacy. The findings present an insight into the assessment methods of financial literacy that may enable policymakers, educators and other stakeholders to formulate a standardised methodology to measure financial literacy.
    Keywords: financial literacy; financial education; financial decision; standardized methodology; measurement.
    DOI: 10.1504/IJBIR.2020.10035046
  • The organisational communication role to the cross-functional collaboration on the product development process   Order a copy of this article
    by Camila Kolling, Cassiana Maris Lima Cruz, Janine Fleith De Medeiros 
    Abstract: Cross-functional collaboration is one of the decisive factors to the innovation success of new products. However, since the new product development (NPD) demands that different perspectives are considered, organisational communication is one of the fundamental issues for the collaboration happens. Thus, the study objective is to analyse the organisational communication role to the cross-functional collaboration on the NPD process. An exploratory research was performed, with a qualitative and quantitative approach along with managers from industries of distinct sectors. The results pointed that organisational communication is important to the cross-functional collaboration, being able to be complicated mainly by factors like the organisational culture and distinct organisational points of view and favoured through discussion of problems and solutions and formulation of common objectives. Considering the results, we proposed a process model to assist the industries to optimise the cross-functional collaboration on NPD through organisational communication.
    Keywords: cross-functional collaboration; inter-functional collaboration; organisational communication; new product development; NPD; innovation; new products.
    DOI: 10.1504/IJBIR.2020.10035050
  • Stakeholders Perception on Block chain Technology in Indian Aviation Industry: A focus group study   Order a copy of this article
    by Akhil Damodaran, Sheetal Khanka, Deep Shree, Rupesh Kumar, Deepak Bangwal 
    Abstract: Blockchain is a new emerging technology, and its implementation in the field of aviation is very recent. The study has taken the case of Indian airports where its implementation is under progress. The experts were invited to understand their perception of blockchain implementation in the Indian Aviation Industry. The study helps to understand the practical issues that management goes through when they are implementing the blockchain system in Indian Aviation Sector. With the help of using focus group, the study identified stakeholder perceptions on blockchain implementation in the Indian Aviation industry. The significant themes that emerged from the discussion are stakeholder consultation, regulation, manpower, security privacy, and infrastructure. Thus, the study has some critical managerial implications for the identified factors.
    Keywords: block chain; aviation industry; focus group study; India; cryptocurrency.
    DOI: 10.1504/IJBIR.2020.10035175
  • The effect of high-performance work systems on new product development in knowledge-based companies through the mediating role of marketing capability   Order a copy of this article
    by Mohsen Shahriari 
    Abstract: New product development (NPD) is one of the most critical issues for the survival of knowledge-based companies in today’s changing world. The purpose of the present study is to investigate the effect of high-performance work systems (HPWS) on new product development in knowledge-based companies through the mediating role of marketing capabilities. The statistical population consists of managers and staff of Iranian knowledge-based companies in Isfahan province. The results show that staff independence, training and development, participation in decision making, selective recruitment, job security, and performance management significantly affect NPD. In addition, that the job transparency variable does not have a significant impact on the development of new products in knowledge-based companies. The results of the mediation analysis hypothesis also show that HPWS have a positive significant effect on NPD through the mediating variable of marketing capabilities.
    Keywords: high performance work systems; new product development; NPD; marketing capabilities; knowledge-based companies.
    DOI: 10.1504/IJBIR.2020.10035176
  • Gender and Green IT practice- Implications from the ABC model of Attitude   Order a copy of this article
    by Vinod Sharma, Manohar Kapse, Aruna Bala 
    Abstract: Society is increasingly changing and modernising. Traditional gender roles are no longer valid as world moves toward a gender equal society. This paper aims to examine the significance of gender difference in the attitude formation that would eventually result in green IT practice. The study is based on the fundamental affect-behaviour-cognition (ABC) model and it investigates the relationship between the beliefs of an individual and green IT practice with respect to the mediator green IT concern. The data was collected from 246 young respondents via purposive sampling technique and was analysed through regression analysis and average causal mediation effect (ACME). Green IT concern has been identified as a mediator and results also confirmed that females have a different ways of attitude formation compared to its male counterparts. Hence, to ensure employee engagement, it is very important to consider the factor of gender.
    Keywords: green IT belief; green IT concern; green IT practices; ABC model; gender difference; average causal mediation effect; ACME.
    DOI: 10.1504/IJBIR.2020.10035177
  • Preparing for Takeoff: Set up Social Media for Travel Planning   Order a copy of this article
    by Sakshi Kathuria, RAISWA SAHA, J. Ramesh Kumar, Harbhajan Bansal 
    Abstract: This study witnesses the effects of perceived risk (PR), trust and subjective norm (SN) on attitude and behavioural intention (BI) of Indian travellers using social media for their travel planning. A survey was carried out with 288 respondents who used marketer’s social media page for their decision-making in the past 12 months. A conceptual model was created after a careful review of literature and partial least square regression modelling was applied. The study focused on the under focused area, that is the influence of hotelier’s social media activities on the travel planning. Most of the researches investigated the impact of online travel agents or the impact of user generated content (UGC), but, however the focus on the hoteliers’ social media presence is seldom researched. This research is very useful for academicians, researchers and policy makers working with the social media market. Academicians may further explore the role of social media to have a better understanding of their impact on the theory of planned behaviour and its components.
    Keywords: social media; tourism; risk; trust; subjective norm; theory of planned behaviour.
    DOI: 10.1504/IJBIR.2020.10035181
  • Value relevance of financial reports and macroeconomic factors in defining stock price: Evidence from Indian stock markets   Order a copy of this article
    by Ravi Kumar Jain, K. P. Venugopala Rao 
    Abstract: The aim of this study is to investigate the causality of the accounting information reported as per Indian Accounting Standards (Ind AS) adopted by the Indian companies from the accounting year 20162017 and the other nonaccounting information. This paper examines the value relevance of accounting information for companies listed on NSE using the vector auto regression model on the panel data for 20172019. The study suggests that the earnings per share, gross domestic product and the industrial index of production have significant explanatory power and had a causation effect on the market price of the shares of the companies. Whereas, the accounting information of book value per share and the net cash flow from investing activities had no explanatory power. The economic indicators occupied a key position in determining the market price of the shares.
    Keywords: value relevance; Indian Accounting Standards; Ind AS; macroeconomic factors; share price.
    DOI: 10.1504/IJBIR.2020.10035236
  • CEO Compensation and Shareholder Value Creation: Impact on Corporate Governance in India   Order a copy of this article
    by I. Sridhar, SAHIL SINGH JASROTIA 
    Abstract: The issue of CEO compensation has been a sticky point both in the developed market and emerging market economies. The purpose of this paper is to provide empirical evidence about the linkages between CEO compensation and shareholder value creation thus enabling good corporate governance environment. Our study provides an interesting natural experiment to test the ageless question of whether a socialistic approach to executive compensations affects economic efficiency. Our finding is a clear departure from the CEO compensation experiences in the developed countries where large scale excesses and mismatches were reported. The study finds that good corporate governance stands established, if the CEO pay is linked to shareholder value creation.
    Keywords: corporate governance; CEO; executive compensation; shareholder value creation; India.
    DOI: 10.1504/IJBIR.2020.10035481
    by Borhan Omar Ahmed Al-dalaien, Amgad S.D. Khaled, Eissa A. Al-Homaidi, Basman Omar Ahmed Al- Dalaeen 
    Abstract: The aim of this study is to analyse the impact on organisational efficiency of the management accounting techniques. In the analysis four companies were picked in Jordan. As proxy variables of management accounting techniques, the research used marginal costing, standard costing, target costing, ZBB, value chain costing, benchmarking, and accounts of responsibility. The investigation was carried out using 275 structured questionnaires, which were designed on a Likert scale. Multiple regression was used as a mathematical method for evaluating hypotheses. The results demonstrated that the management accounting strategies had a major effect on corporate success at JPRC and Rubicon Company Holding. However, trivial impact of management accounting techniques on the organisational performance has been recorded in Middle East Insurance and Royal Jordanian Airlines.
    Keywords: management accounting; organisation; performance; companies; regression; Jordan.
    DOI: 10.1504/IJBIR.2020.10035588
  • The interface of organisational slack with innovation: a study of a textile company   Order a copy of this article
    by Franciele Beck, Ilse Maria Beuren 
    Abstract: This research investigates how organisational slack is interrelated with innovation in a Brazilian company in the textile industry. A case study in an interpretative perspective was conducted gathering data through interviews and documents. We discuss that the availability of qualified and experienced staff facilitated innovation. Slack of physical resources supported the company’s expansion and innovation process. The financial slack enabled experimentation and allowed managers to assume the risk of failure involved in the innovation process. The slack of time contributed to completing tasks and building skills. The data highlight also that the company presents formal as well as informal mechanisms of control to plan, monitor and manage organisational slack to enable innovation. Those results should be analysed in the context of a growing company, and by a longitudinal process of slack creation.
    Keywords: Organisational Behaviour; Organisational Slack; Resources; Management Control System; Formal Controls; Informal Controls; Innovation; Case Study; Textile Industry; Brazil.
    DOI: 10.1504/IJBIR.2020.10035592
  • VIVAFER   Order a copy of this article
    by Swaminathan Annadurai, MICHAEL AROCK 
    Abstract: Facial expression recognition (FER) and analysis play a vital role in developing emotion and FER-based applications. In past research, anger, surprise, contempt, happy, disgust, sad, fear and neutral were the basic emotions usually inferred from FER. Humans, also exhibit some facial expressions based on voluntary and involuntary actions (VIVA), which do not infer basic emotions. VIVAFER must be considered as essential expressions when developing an application. Otherwise, if a yawn (a class in VIVAFER) is considered as
    Keywords: action-based expression; facial expression; facial expression recognition; FER; facial expression analysis; involuntary action-based facial expression; voluntary action-based facial expression.
    DOI: 10.1504/IJBIR.2020.10035759
  • Earnings management through real activities versus accounting techniques: literature review   Order a copy of this article
    by Amina Zgarni, Hassouna FEDHILA 
    Abstract: Crises and financial scandals have not ceased to recur in the last two decades. A major cause of these facts is earnings management. This research aims to study the explanatory factors and the different techniques of earnings management practices, both through real activities and accounting techniques. For this, we challenge the positive theory of accounting which is based primarily on the observation of accounting practices and not on the identification of best accounting practices. We enrich our analysis by reviewing the main works and models on this topic. In addition, the review of the literature allowed us to note that the majority of previous studies focused on the accounting form of earnings management rather than the real earnings management.
    Keywords: earnings management; real earnings management; positive accounting theory.
    DOI: 10.1504/IJBIR.2020.10035822
  • The Effect of Career Path Planning on Organizational Performance   Order a copy of this article
    by Abdallah M. Obeidat, Khaled Al-Omari, Nader Mohammad Aljawarneh, Ibrahim Ismail Alkhlouf 
    Abstract: Researchers consider career path planning an important subject, it has attracted the attention of human resource managers in specific and organisational administrations in general, because of its effective role in developing and managing occupations, and its positive direct impact on the organisational performance when employed effectively. The study attempted to recognise the effect of career path planning on organisational performance of Jordan pharmaceutical companies. The researchers employed a descriptive analytical methodology to gather and analyse data. The population of the study included all Jordan pharmaceutical companies (No. 15); the researchers applied a random sampling method in selecting four companies for studying, employees in the four companies holding supervisory positions participated in the study. The career path planning had effected organisational performance in the pharmaceutical companies. The researchers recommend Jordan pharmaceutical companies to adopt the culture of career path planning and recommend other researchers to increase academic research on it.
    Keywords: career path planning; organisational performance; pharmaceutical companies; Jordan.
    DOI: 10.1504/IJBIR.2020.10035857
  • Determination of the key workposture and muscle fatigue measurements for the ergonomic design of coconut grater using sEMG   Order a copy of this article
    by Naveen Kumar Raju, Shankar Subramaniam, Lakshman Balasubramanium, Gokul Chandran, Kishore Sasikumar, Jannakiraman Sellappan 
    Abstract: This study aims to ergonomically validate the most commonly used coconut graters that are available in the Indian market. The study mainly evaluates the muscle loading in the upper limb during the coconut grinding process at different working posture using surface electromyography (SEMG). Twelve volunteers participated in the experimental trial and performed coconut grinding operations using three different commercially available graters. During the trial, their hand muscle activities are recorded using EMG sensors at two commonly adopted work posture (sitting and squatting). Mean power frequency (MPF) and root mean square (RMS) values are extracted from EMG signals to find the muscle fatigue and engagement during the grating process. Results revealed that grater 3 showed less muscle fatigue and muscle loading compared to graters 1 and 2. Sitting posture has more effective than squatted posture in terms of reducing muscle fatigue. Flexor carpi radialis (FCR) is engaged more during the coconut grating process compare to FCR right and extensor carpi radialis (ECR) right and left.
    Keywords: coconut grater; musculoskeletal; ergonomic evaluation; electromyography; EMG; mean power frequency; MPF; root mean square; RMS.
    DOI: 10.1504/IJBIR.2020.10036036
    by ABHIJIT CHAKRABORTY, Ashim Kumar Das 
    Abstract: The insurance industry has marked its importance in augmenting the process of economic growth through its prominent contribution in terms of financial intermediation, capital accumulation, resource allocation and risk protection. The Indian insurance industry has shown a sharp rise since the formation of Insurance Regulatory and Development Authority in 1999. Assuming the important and potential role of insurance, this study aims to investigate the macro-economic factors that may influence the life insurance sector in India with time-series data covering a period of 39 years (1980
    Keywords: causality; co-integration; life insurance; macro-economic; penetration.
    DOI: 10.1504/IJBIR.2020.10036084
    by CHIEHWEN E.D. HSU, S. YESHWANT RAJ, Nguyen Thi Ngoc Thuy 
    Abstract: Working from home is a potentially powerful alternative method of work arrangement recently in order to maintain essential business operations in response to pandemic disruptions, thanks to the advancement of technologies that have shifted the traditional working way that requires a physical presence to a virtual environment. With the purpose of validating a theoretical model that forecasts the turnover possibility of teleworking employees during an ongoing challenge as the COVID-19 airborne disease spreads, the present research proposes a new and improved theoretical model by incorporating: 1) the stress-strain-outcome model; 2) the relevance between professional remoteness and turnover motivation. The present study reveals that professional isolation is no longer relevant to worker’s turnover intentions in the presence of limited job opportunities due to the global economic threats of downturns. It also offers perspectives and potential lessons for managers and organisations to develop strategies to optimise the values of teleworking and improve the rate of job retention.
    Keywords: telecommuting; technostress; techno overload and invasion; role ambiguity; professional isolation; turnover intention.
    DOI: 10.1504/IJBIR.2020.10036160
  • The influence of creative self-efficacy, creative self-identity, and creative process engagement on the innovative behavior   Order a copy of this article
    by Tarik Raihan, Md Aftab Uddin 
    Abstract: Given that creativity and innovation is a sine qua non for any living organism, the calls for increasing research has got momentum in this landscape. The present study attempts to scrutinise the impact of creative self-efficacy (CSE) and creative self-identity (CSI) on employees’ creative process engagement (CPE) as well as innovative behaviour (IB). Deductive reasoning approach was followed, and data were collected using self-administered and other administered survey methods from small and medium enterprises listed in the SME foundation of Bangladesh. The current study used structural equation modelling, SmartPLS3, to estimate the results. The results reveal that the association of CSE and CSI with IB is not supported (p > 0.05). In contrast, the relationship between CSI and CPE, CSE and CPE, CPE and IB are statistically significant. The study advances the current literature by providing additional insights into the impact of CSE and CSI on employees’ CPE and on IB.
    Keywords: creative self-identity; CSI; creative self-efficacy; CSE; creative process engagement; CPE; innovative behaviour; SME.
    DOI: 10.1504/IJBIR.2020.10036364
  • Unpacking Absorptive Capacity: When Some of Its Dimensions Are More Relevant Than Others   Order a copy of this article
    by Wolfgang Gerstlberger, Alex Da Mota Pedrosa 
    Abstract: To be effective in enhancing innovation performance, absorbing external knowledge enables firms to identify new technologies and apply the acquired technological knowledge appropriately and successfully in the creation of new solutions to customer needs. The notion of absorptive capacity (ACAP) with its multidimensional nature considers these aspects. Contributing to a thorough understanding of ACAP, this paper provides important insights into the underlying processes and dimensions of ACAP and their dependence on the nature of the environment in which firms operate. This study also investigates proactive MO as an important antecedent of the underlying processes of ACAP. Overall, the findings suggest enhanced innovation performance results from a proactive orientation towards markets that motivates and guides the absorption of technological knowledge that is valuable for developing effective customer solutions. Notably, the level of environmental turbulence changes the relevance of some ACAP dimensions for enhancing innovation performance.
    Keywords: absorptive capacity; ACAP; process of absorptive capacity; innovation; market orientation; turbulent environment.
    DOI: 10.1504/IJBIR.2020.10036451
    by Bhupesh Malhotra, Vandna Sharma 
    Abstract: It starts with the leader; it moves on to management and then to the last leg of the organisation, when it comes to any major development in the organisation. The leader should be able to envision the future and take along the organisation in the right direction making it successful. In this study, employee perception is measured post the merger or acquisition process is completed and after an average and minimum of two years of period, what are the outcomes from employee perspective. Therefore, this study aims to investigate and measure the perception and identify the antecedents and consequences in terms of human resources in IT industry and further validate the proposed model. This study has used survey methodology with five acquired companies in IT sector across UK and Asian countries. The study found a new perspective linking HR issues, HR policies and HR outcomes under the influence of demographics.
    Keywords: mergers and acquisitions; M&As; HR practices; HR issues; HRI; HR policies; HR outcomes; HRO; empirical analysis from India; India.
    DOI: 10.1504/IJBIR.2020.10036878
  • Adoption of Online Pharmacies in India: An Empirical Study   Order a copy of this article
    by Brinda Sampat, Kali Charan Sabat 
    Abstract: Online pharmacies are the websites and mobile phone applications that engage in the online sale of healthcare products and services. The purpose of this research is to examine the adoption of online pharmacies in India. To achieve this, a conceptual model was developed by extending the technology acceptance model (TAM) to include trust and perceived risk. The conceptual model was empirically tested using structural equation modelling (SEM). Results revealed trust and perceived usefulness as the two key factors that influence consumers’ attitude and behavioural intention towards the adoption of online pharmacy in India. The results also indicated that perceived risk was significantly associated with a user’s attitude and behavioural intention in negative relation, which indicates that risk concerns deter customers from purchasing healthcare products and services from online pharmacies. Understanding the factors that affect usage behaviour, online pharmacists can develop suitable business strategies to ensure that an increased number of people use this new service innovation.
    Keywords: online pharmacy; e-pharmacies; technology acceptance model; TAM; adoption; innovation; perceived ease of use; PEOU.
    DOI: 10.1504/IJBIR.2020.10037079
  • New Niche: The Ageless Market   Order a copy of this article
    by Ruby Chanda, Sanchari Debgupta 
    Abstract: Age has played a vital role in influencing marketeers to decide their target customers. Marketeers have always focused on targeting younger group of customers eluding one segment of customers who have often gotten neglected is the baby boomers or ageless customers. This article attempts to understand the gap between the demand of baby boomers and focus as well as supply from the retailers. In depth interviews and content analysis with retailers and baby boomers were conducted. Findings suggest that most retailers were not very keen on specifically targeting the segment of baby boomers. It explores the retailer connect required with this set of customers and the shopping behaviour exhibited by them.
    Keywords: baby boomers; retailer; marketers; shopping behaviour; ageless; qualitative; theory of planned behaviour; content analysis.
    DOI: 10.1504/IJBIR.2020.10037362
    by Amar Kumar Mishra, Anjali Rai, Priyanka Maya Gujrati, Bhupendra Bahadur Tiwari 
    Abstract: Medical needs of society have become more sophisticated, diversified, and complicated. This has necessitated emphasis on the organisational citizenship behaviour of nurses. The purpose of this study is to empirically examine the direct and indirect effects of job satisfaction, emotional commitment and career commitment on the citizenship behaviour of nurses in organisations. The study has taken job satisfaction as the independent variable, emotional commitment and career commitment as the moderating variables. The results indicate that job satisfaction has positive and significant direct effect on the organisational citizenship behaviour of nurses. It also indicates the moderating effect of emotional commitment and career commitment in the relationship between job satisfaction and organisational citizenship behaviour. Findings suggest that while JS alone can significantly affect OCB; the presence of EC and CC act as catalyst and strengthens the relation between JS and OCB.
    Keywords: Indian nurse; organisational citizenship behaviour; OCB; job satisfaction; emotional commitment; career commitment.
    DOI: 10.1504/IJBIR.2020.10037912
  • Impact of COVID-19 on Travel Intentions in Silicon Valley of India- Testing the efficacy of the theory of planned behavior.   Order a copy of this article
    by D.P. Sudhagar, Jamgade Sweety 
    Abstract: Travel intention is an important factor in understanding the travellers preferences in the travel and tourism business. The purpose of the research is to understand the impact of COVID-19 on travel intention in the Silicon Valley of India and to test the efficacy of the theory of planned behaviour to predict travel intentions. This empirical research followed a quantitative analysis using the data acquired from a structured questionnaire. Convenience sampling was followed to collect the data from the respondents. The multiple linear regression results indicate a significant relationship between attitude, subjective norm, and perceived behaviour control on the intention to travel. The research is limited to respondents from Silicon Valley. The study contributes to the limited literature available in developing countries with respect to understanding the efficacy of the theory of planned behaviour to predict travel intention. The policymakers and health authorities can use the study findings to make decisions and develop policy regulations during the pandemic.
    Keywords: travel; intention; coronavirus; behaviour; demographics; relationship; theory of planned behaviour; TPB; efficacy; non-pharmaceutical intervention; NPI; Silicon Valley; impact; India.
    DOI: 10.1504/IJBIR.2021.10038034
  • Investment pattern of domestic institutional investors   Order a copy of this article
    by Purwa Srivastava, Sakshi Varshney 
    Abstract: This research paper makes the first-ever study on the relationship between domestic institutional investors; DII, i.e., mutual fund; MF, insurance companies; INSU, development financial institution; DFI and banks with Indian stock market returns, at a disaggregated level. This analysis is based on ten-year daily data collected from Securities and Exchange Board of India, SEBI. During the study, Granger causality block exogeneity test verifies that stock returns predict MF, INSU, and DFI’s investment behaviour. Additionally, Correlation analysis shows a positive contemporaneous relationship of stock returns with buying and selling done by all the four DIIs. Quantile regression technique reveals that INSU and, MF are contrarian traders, whereas Banks are momentum traders. With the analysis, we learnt that INSU is the most active trader at every quantile. MF is more active at lower quantiles. Banks are active traders at upper and lower quantiles, and DFI is active only at extreme quantiles.
    Keywords: quantile regression; momentum traders; development financial institution; banks; mutual funds; insurance companies; contrarian trader; domestic institutional investor.
    DOI: 10.1504/IJBIR.2021.10038350
  • Electronic Word-of-Mouth (eWOM) Model on Customers’ Online Purchase Intention with Multi-Group Approach Digital Services   Order a copy of this article
    by Dharma Nur Sahira, Robert Kristaung, Faizah Eliza Abdul Talib, Wenny Chandra Mandagie 
    Abstract: eWOM communication is a part of a digital marketing strategy that has been used for a long time. This study examines the influence of eWOM of information on customers online purchase intentions in social media and shopping websites. According to the results, the information acceptance model (IAM) determinants information quality (IQ), information credibility (IC), and information usefulness (IU) were similar in the two groups. However, the information adoption (IA) in social media group had a significant impact, though not in group shopping websites. Although the results were different from past research, its model IAM provides new insights into information systems study (IS). Future studies should use other research models considering the variation in the results of this research. Furthermore, this study helps understand the impact of eWOM in group social media and shopping websites, specifically regarding customers purchase intentions in Indonesia.
    Keywords: online purchase intention; social media; shopping websites; electronic word-of-mouth; eWOM.
    DOI: 10.1504/IJBIR.2020.10038351
  • A Scientometric Evaluation of International Journal of Business Innovation Research:(2006-2019)   Order a copy of this article
    by Santosh Baheti, Usha Lenka 
    Abstract: The International Journal of Business Innovation Research (IJBIR) is a journal in the field of business, management, and accounting, which was founded in 2006. This paper provides a comprehensive scientometric overview of the journal and 664 publications from 2006 to September 23, 2019. A total of 664 articles published were carefully reviewed and subjected to scientometric data analysis techniques. The study focuses on contribution of IJBIR to knowledge domain through publishing trends; citation analysis, co-occurrence analysis, authorship pattern, nature of articles, statistical tools and techniques adopted in research, institutional collaboration of authors, influential authors, influential articles, and industry wise analysis. The number of articles being published in IJBIR has shown an upward trend. Authors from 60 countries contributed for the growth of literature. The study shows that 40.85% of the articles were contributed by Indian authors and 16% of the total studies contributed by Centrally Funded Technical Institutes from India.
    Keywords: scientometric analysis; citation analysis; business excellence; innovation.
    DOI: 10.1504/IJBIR.2021.10038352
  • Contingent Valuation Approach to Maximizing Park Finances: A study of Kaziranga National Park   Order a copy of this article
    by Ashifuddin Ahmed Saikia, Chandan Goswami 
    Abstract: Contingent valuation (CV) studies in India, especially in the north eastern states, are very few. Considering the importance of higher tourism revenue for better conservation and sustainable financing, this study is an attempt to understand visitors’ willingness to pay (WTP) and the significant factors affecting it by applying the CVM technique to 766 visitors in Kaziranga National Park (KNP), a World Heritage Site and a popular tourist destination in Assam, India. The study demonstrated high WTP of the visitors which can have important managerial implications. The overall findings suggest that the park entry fee can be carefully increased to maximise revenue. The binary logistic regression analysis identified income, domicile, expenditure, satisfaction, perceived image, revisit intention and environmental disposition as significant factors affecting WTP. The study provides valuable insights which can guide future pricing policies to become more self-sustainable.
    Keywords: willingness to pay; national park management; protected-area tourism; tourism revenue; sustainable financing; conservation; optimum entry fee.
    DOI: 10.1504/IJBIR.2021.10038420
    Abstract: Firms survive by maintaining financial plan to drive performance growth for favourable market value of companies.. This study evaluated effect of financial strategy on corporate performance growth of quoted cement manufacturing companies in Nigeria. The study adopted ex-post facto research design. The population of the study comprised of all the quoted cement manufacturing companies on the Nigerian Stock Exchange (NSE) as at 31 December 2017. Findings revealed that financial strategy measures had significant effects on corporate performance growth, growth measures (F(3, 57) = 0.33, Adj. R2 = -0.0507, p > 0.1). The study concluded that financial strategy does not jointly affect the corporate performance growth of quoted cement manufacturing companies in Nigeria, but affected on individual basis. The study recommended that the management should do proper analysis of the use of combined financial strategies to guide appropriate selection of financial strategies that will engender achievement of corporate performance growth for competitive advantage.
    Keywords: corporate performance growth; dividend decision; financing decision; financial strategy; investment decision; Nigeria.
    DOI: 10.1504/IJBIR.2020.10038470
  • Talent Management Practices in Startups and their Effects in Innovation, Intrapreneurship, and Internationalization   Order a copy of this article
    by Fernando Almeida, Jorge M. Oliveira 
    Abstract: This study explores the role of talent in the processes of innovation, intrapreneurship, and internationalisation of startups. For this purpose, an empirical study was conducted with 226 Portuguese startups, and the impact of these components was analysed using the structural equation model. The findings indicate that talent attraction, development, and retention practices have a positive impact on innovation. However, the same correlation was not verified for intrapreneurship practices. Furthermore, both innovation and intrapreneurship are two determining elements in startups’ internationalisation activities. This study offers pertinent contributions to the establishment of policies to support the internationalisation processes of startups, in which talent management emerges as a determining factor for its sustainable growth.
    Keywords: human capital; talent; entrepreneurship; internationalisation; innovation.
    DOI: 10.1504/IJBIR.2021.10038476
  • Financial innovation, corruption, and economic growth: Analysis of Sub-Saharan African countries   Order a copy of this article
    by João Jungo, Manuel Au-Yong-Oliveira, Anabela Botelho, Mara Madaleno 
    Abstract: Financial innovation allows the expansion of financing, facilitates domestic and international commercial transactions, and reduces bureaucracy for financial institutions in customer satisfaction. We aim to examine the determinants of financial innovation and to verify whether financial innovation positively impacts economic growth, despite the prevalence of corruption in the Sub-Saharan Africa region. Results show that the determinants of financial innovation in sub-Saharan African countries are competitiveness and the crisis in the banking sector, the need to extend the portfolio of deposits and bank loans (financial inclusion), and increased Internet access for households and investment. Similarly, corruption prevents the transmission of the positive effects of the financial system on economic growth, and reductions in corruption boost economic growth, so it will be important for policymakers to bear in mind that without the reduction and control of corruption in developing countries, financial innovation does not produce major advantages concerning the economic growth of African countries.
    Keywords: financial innovation; corruption; economic growth; panel data; Sub-Saharan Africa.
    DOI: 10.1504/IJBIR.2021.10038484
  • Assessment of Patient Satisfaction in Tertiary Care Public Hospitals   Order a copy of this article
    by Debarshi Mukherjee, Mahasweta Das Saha, Rajesh Chatterjee, Soumen Mukherjee 
    Abstract: The purpose of this study is to identify and examine the factors related to the combined effect of the services rendered at different departments like emergency services, admission and discharge process, physician quality, quality of food, diagnostic services, and hospital environment influencing the overall satisfaction level of the patients. This study covers the district government hospitals in the third smallest state of India, Tripura, with healthcare infrastructure dependent on government support for a 3.8 million population. Multiple linear regression model and automatic regression modelling are used to measure the impact of various service features and their importance. Results reveal that quality of food and hospital environment in the Western region and admission and discharge process, diagnostic services, hospital environment, and cleanliness are the major influencers of patient satisfaction in the Eastern region. The findings provide valuable insights for policymakers and hospital administrators to improvise the six qualities of services offered.
    Keywords: healthcare; hospital; patient satisfaction; service; Tripura.
    DOI: 10.1504/IJBIR.2020.10038486
  • The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti Banking industry   Order a copy of this article
    by Faraj Mazyed Faraj ALDAIHANI, Noor Azman Bin Ali 
    Abstract: This study examines the mediating role of technology innovation in the relationship between customer relationship management (CRM) and customer loyalty in Kuwait’s local banks. The study also investigates the impact of CRM practices such as information sharing, customer involvement, knowledge management and technology based-CRM on customer loyalty in the Kuwaiti local banks. Using the convenience-sampling technique, 433 useful questionnaires were collected from the 460 distributed questionnaires in the survey. The collected data were analysed using AMOS to test the hypotheses that show a significant mediating effect of the technology innovation in the relationship between the CRM practices and customer loyalty. The study also identifies the significant or moderate impact of different CRM practices on customer loyalty in Kuwait’s case of local banks. The discussion, implications and limitations and direction for future research have been discussed.
    Keywords: technology innovation; customer relationship management; CRM; customer loyalty; banks; Kuwait.
    DOI: 10.1504/IJBIR.2021.10038489
  • The SwitchFix Paradigm: Customers’ Lifestyle Switch- Pathway to Environmental Sustainability Fix by leveraging Sustainable Personal Care Solutions.   Order a copy of this article
    by Palak Sharma, Rajasshrie Pillai, Brijesh Sivathanu 
    Abstract: This case study reviews the strategies adopted by SwitchFix for the promotion of sustainable personal care solutions and the challenges faced by the company in encouraging a switch to sustainable solutions among Indian customers. This is a qualitative study and provides insights through extant literature and in-depth interviews of the 58 customers. It vividly illustrates how ecological citizenship and sustainable consumption can act as change agents to trigger business innovation and market transformation. It highlights the strategies adopted by SwitchFix that encourage a marketing system in which sustainability is the key goal. The case offers a unique premise for analysing the strategies adopted by SwitchFix and its alignment to the United Nations sustainable development goals (SDGs). This case study discusses the strategies critical for the promotion of sustainable personal care products in the Indian market and also provides the customer perspective towards the products and advertising strategy of the company. This case study brings immense value to the practitioners, managers, marketers and entrepreneurs, attempting to bring sustainable products to new and developing markets.
    Keywords: strategy; sustainability; sustainable consumption; personal care; Instagram ecological citizenship; UN-SDGs.
    DOI: 10.1504/IJBIR.2021.10038491
  • Customer Retention using Loyalty Cards Program   Order a copy of this article
    by Nyagarama Omboga Thomas, Sapna Singh, Mohit Gangwar 
    Abstract: Businesses need to retain their customers. They must research to know the best way to achieve a high retention rate, and which incentives are appropriate for participating customers. There are several methods of retaining customers, but we are closely paying attention to loyalty card programs. More participation in the program promotes more incentives and rewards. Therefore, this study aims to understand the influencing factors to shop at Ondoor and Reliance Fresh, the role loyalty cards play in satisfying and retaining customers participating in the program. For that purpose, this study uses a descriptive survey research design. Data were collected using the questionnaire. Results indicate the availability of multiple products; brand variety, outlet ambience, return policy, price, service, promotions, and store location had a higher impact factor as influencing factors. Loyalty card programs provided by Reliance Fresh and Ondoor have an impact on the participants.
    Keywords: customer retention; loyalty cards; decision making; marketing strategy; satisfaction; brand variety.
    DOI: 10.1504/IJBIR.2021.10038500
  • How important are institutions for innovation and global competitiveness?   Order a copy of this article
    by Emerson G. Dos Santos, Alcides Barrichello, Rogério Scabim Morano 
    Abstract: Several studies show the importance of innovation to increase the competitiveness of countries. The literature indicates the existence of many factors that influence this relationship, including institutional ones. This study aimed to evaluate the influence of institutions on the countries’ competitiveness. For this, data from 137 countries, present in the Global Competitiveness Report, published regularly by the World Economic Forum, and statistical mediation models were used. The results confirm the hypothesis that the institutions in the countries mediate the influence of innovation on global competitiveness. Therefore, the countries’ institutional structure should receive more attention as a relevant factor for competitiveness and economic growth. This article contributes to the discussion on the role of the country’s institutional environment for economic performance at the international level. The development of policies to improve national systems of innovation needs to deal with the institutional environment to help competitiveness.
    Keywords: innovation; global competitiveness; institutions; mediation; World Economic Forum; WEF.
    DOI: 10.1504/IJBIR.2021.10038603
  • Ways for Novelty: Disparity and Commonness between Business Innovation and Fiction Creation   Order a copy of this article
    by Ping Lan 
    Abstract: This research aims at bridging two distinct creative streams and promoting innovation. Business innovation and literature creation are two powerful engines for propelling modern society. However, how they pursue novelty with their styles and how they can learn from each other are rarely addressed. The author uses both literature surveys and participant observation, systematically looking into six areas in each stream. They are the classification of final products, the key elements contained in a success output, personal traits and skillsets of creators, originations of aha moments, the realisation of a creative idea, and the ecosystem surrounding a creation. In addition to pinpointing the novelty roots shared by the two streams, this research reveals the critical differences in the six areas. The article further points out how business innovation could enrich itself by learning from its creative counterpart based on the disparities.
    Keywords: business innovation; fiction writing; participant observation; disparity and commonness; cross-boundary learning.
    DOI: 10.1504/IJBIR.2021.10038687
  • Predicting Market Acceptance of Autonomous Vehicles   Order a copy of this article
    by Renato Lopes Da Costa, Leandro Ferreira Pereira, Rui A. H. Gonçalves, Álvaro Dias 
    Abstract: Nowadays, we are facing a digital era submerse in technology. Information technology is embracing every industry, causing significant impacts and leading to considerable adaptations. The distribution industry is no exception. This study aims to collect evidence supporting that distribution channels are still not benefiting from information technologies entire potential. This research proposes to understand and analyse the factors that can influence customer mindset towards technology, either positively or negatively, helping to predict technology acceptance and use more accurately, specifically approaching autonomous vehicles, who promise to revolutionise distribution, particularly in terms of mobility. This research analyses autonomous vehicles growth and predict their impact in a global perspective and objectively in the distribution industry. An online survey was conducted, allowing the collection of most up-to-date information about distribution channels, in terms of efficiency and potentialities and concerns influencing the acceptance and use of this innovative technology.
    Keywords: distribution channels; technology; acceptance and use; autonomous vehicles.
    DOI: 10.1504/IJBIR.2021.10038816
  • Systematizing Partner Selection Processes for R&D Business Relationships   Order a copy of this article
    by Christian Amponsah, Samuel Adams 
    Abstract: Innovations, opportunity identification, pursuit, exploitation as well as firm development can be addressed by organisations that develop formal relationship with others for the purposes of accessing essential resources, competencies, knowledge and legitimacy. To build a case in this area, we examine partner selection processes for research and development business relationships success using multiple case methodology. Drawing on the resource-based view-plus model (made up of the resources based view of the firm, knowledge base view and trust theory), this study analyses how research and development can be enhanced by the selection of appropriate partners in strategic alliance. The findings provide best practices for managing partnership selection process in research and development knowledge area accentuated by trust, substantial capital, and financial stability as well as resource required for expansion. We introduce the box and scale model and how they can be administered during the partner selection process.
    Keywords: partner selection; selection process; relationships; research and development; R&D; selection criteria; success factors.
    DOI: 10.1504/IJBIR.2021.10038868
  • Investigating Consumer Intention to use Food Delivery Mobile Applications (FDMA): An Indian perspective   Order a copy of this article
    by Nupur Arora, Parul Manchanda 
    Abstract: Online retail and mobile commerce are one of the fastest growing segments in Indian market, be it any product category. Food industry has witnessed a massive transformation as to how the business is conducted. Prior studies have typically scrutinised consumer attitudes towards online retail in general and very few studies have emphasised consumer behaviour with respect to food delivery mobile applications (FDMA), specifically in Indian context. The objective of this study is to inspect the structural relationship between the constructs of UTAUT2 and consumer intention to use FDMA in the presence of consumer innovativeness (CI) as a reflective moderator. Online questionnaires were administered with 276 valid questionnaires. The model was tested using partial least square (PLS) path modelling approach. The findings suggest that only habit, performance expectancy and price value were key indicators of Indian consumers intention to adopt FDMA with no significant moderation effect of CI in domain if IT.
    Keywords: food delivery mobile applications; FDMA; UTAUT2; consumer innovativeness; moderator; price value; performance expectancy; effort expectancy; habit; hedonic motivation; social influence; intention to use; partial least square; PLS.
    DOI: 10.1504/IJBIR.2021.10039242
  • The application of Agent-based Modelling for the diffusion of innovation research: A Case Study   Order a copy of this article
    by Emad Summad, Mahmood Al Kindi, Nasr Al-Hinai, Ahm Shamsuzzoha, Sujan Piya 
    Abstract: Agent-based modelling (ABM) is considered as an important technique to study innovation diffusion and has been increasingly applied in the diffusion of innovation activities. This study investigates the opportunities to adopt ABM to diffuse innovation in a construction company in Oman, engaged in an innovative project to construct a prestigious integrated township. It proposes a new innovation diffusion model that simulates the social interactions between agents and how that interaction influences the agents (visitors) adoption decisions. The application of ABM in this case project is analysed through MATLAB simulation software. The result from the study shows how a more complex model of a society can be implemented in a commonly used platform. The simulation results showed how the proposed model can actually mimic the expected behaviour of a complex system where static characteristics of agents such as nationality and age may influence the dynamic characteristics such as talking and frequency of visiting a certain location, which enhances the rate of decisions making process.
    Keywords: diffusion of innovation; agent-based modelling; integrated township; case study.
    DOI: 10.1504/IJBIR.2021.10039243
  • Uncovering the role of culture and self-image in determining academics acceptance of performance appraisal in a Jordanian university context   Order a copy of this article
    by Arwa Al-Twal, Nadine Khair 
    Abstract: Performance appraisal influences decisions made regarding academics. Little is known about academics perceptions of performance appraisal and why do they hold these perceptions. This paper explores the role of culture and self-image in shaping the mindset of academics concerning their acceptance of performance appraisal. Semi-structured interviews were conducted with 16 academics working in a Jordanian university. This study revealed that the norms and traditions, groupings/categorisation, and personal networks within culture influence academics perceptions and acceptance of performance appraisal. The analysis also showed that self-image is a culturally developed inhibitor that plays a role in creating resistance to evaluation. This paper extends previous research on performance appraisal and brings insights concerning how it should be developed and implemented in a university context. It identifies potential yet critical inhibitors that explain academics perceptions of the practice, which is of practical interest to management in academic institutions and HR professionals.
    Keywords: performance appraisal; culture; self-image; academics; Jordan.
    DOI: 10.1504/IJBIR.2021.10039268
  • Selection Environment, Venture Learning and Capability Building: Case of Malaysian Agriculture Incubation System   Order a copy of this article
    by Sarpaneswaran Subramaniam, Chandran Raju, Boon-Kwee Ng, Chubashini Suntharalingam 
    Abstract: This paper assesses the ventures learning and capability development during the incubation and post-incubation periods. The case studies show incubatees capability and learning divergence across multiple cases. First, the selection environments incubation and market shape the knowledge and capability development. Specifically, R&D support with greater access to facilities liberates incubatees with domain knowledge to sustain their ventures during and after incubation. Second, learning and capability developments are highly constrained by the owners domain knowledge distinction that limits their ability to appropriate employees knowledge and the knowledge from incubation support system. Third, the interplay in the owners domain knowledge, incubation support system, learning and capability development are dynamic where each reinforces one another. Overall, the selection environment features are critical junctures in driving evolutionary changes only when they co-evolve with other factors. The paper concludes with policy and managerial implications.
    Keywords: incubation system; selection environment; organisation learning; capability building; agriculture system; Malaysia.
    DOI: 10.1504/IJBIR.2021.10039270
  • The Effects of COVID-19 on Global Tourism   Order a copy of this article
    by Priya Harchandani, Samik Shome 
    Abstract: The world is facing an unprecedented situation with COVID-19 posing many socioeconomic challenges to tackle. While projections of UNWTO suggest that international tourist arrivals could decline by 60% to 80% for 2020, global tourism has once again come under the radar of crises. This study explores the ramifications of the pandemic on global tourism and its allied industries on a regional basis. The findings reveal Asia-Pacific region has been the most affected followed by Europe and America due to restrictions imposed on travel and tourism sector across nations. The paper also discusses the policy responses taken by several economies across the world and provides an overview of the future policy decisions which will be crucial for the sustenance of the global tourism sector. Tourism, a resilient and flexible sector, requires several structural adjustments in order to survive and recover and rebuild consumer confidence in order to promote future tourism.
    Keywords: COVID-19; Global Tourism; Structural Adjustments; Consumer Confidence; Policy Responses.
    DOI: 10.1504/IJBIR.2021.10039343
  • Investigating the Link between HRM and Innovation in SMEs   Order a copy of this article
    by Mohammad Alawamleh, Loiy Bani Ismail, Darein Yasin, Mohammed Tuffaha 
    Abstract: The purpose of this paper is to investigate the link between innovation and HRM (HRM) in small and medium enterprises (SMEs). In order to investigate the aforementioned link, we examined the existing literature on innovation and HRM and collected quantitative and qualitative data through the use of a survey that was presented to eight local SMEs in Jordan regarding the importance of innovation and the use of HRM practices to support innovation within their enterprises. Although our results supported the existing literature, they also revealed that while SMEs recognised the need for innovation and its link to HRM, management underestimated the importance of HRM and concluded that their limited finances would be better allocated to other areas. There have been studies previously that examined the relationship between innovation and HRM, but no studies have been conducted to examine this relationship in Jordan specifically. In conclusion, given the importance of innovation for the development of competitive advantages for SMEs, Jordanian entities (and international entities) should recognise its importance and ensure to implement measures that affect all parts of the organisation to build a culture of openness and innovation.
    Keywords: innovation; human resources; culture; competitive advantages; management.
    DOI: 10.1504/IJBIR.2020.10039344
  • ICT induced factors influencing online Buying Behaviour of customers: A Literature Review   Order a copy of this article
    by Harsha Tyagi Tyagi, Zillur Rahman 
    Abstract: With the tremendous growth in information and communication technology (ICT) sector, numerous amount of trading activities are done by using the internet and mobile phones.. Despite this fact, people still feel hesitated while doing online shopping. This study attempts to explore the literature on the factors that affect online buying behaviour and the purchasing intentions of the customers and also explored the factors that inhibit customers to use the internet or mobile phones for the shopping purpose. A literature review approach is adopted for performing this research work and it was found that around 15 factors were identified affecting the adoption of internet and mobile phones for shopping. Online shopping benefits (i.e., convenience, enjoyment, service quality and variety) and trust were found to be the most prominent factors that affect the online buying behaviour of customers. Additionally, privacy and risk are the factors that were found to inhibit customers for online purchase.
    Keywords: online shopping; adoption; information technology; barriers; purchasing service and mobile; ICT adoption.
    DOI: 10.1504/IJBIR.2021.10039345
  • The innovative organisation of Airbnb: Business model innovation and holacracy structure to enhance innovative business behaviour coping with the impact of the COVID-19   Order a copy of this article
    by Hiroko Oe, Linh Le Thuy 
    Abstract: Challenging traditional hotel chains, Airbnb is widely known as a major disruptor in the industry of short-term accommodation rentals and is broadening to other hospitality services. On a commission-based digital platform, Airbnb operates as a peer-to-peer business provider where it is driven to match guests and hosts with listings or experiences of relevance at an affordable price. The corporation has originated from the edge of the market, disrupting the contemporary hotel business and amplifying its influence on the mainstream. This article aims to evaluate Airbnb in the light of business model innovation and disruptive innovation theory. Themes will be discussed and presented on how to enhance innovative business strategies based on the unique organisational framework holacracy, which should be the key factor in sustaining business during and after the COVID-19 lockdown.
    Keywords: Airbnb; sharing economy; business model innovation; disruptive innovation; informal economy; COVID-19 lockdown; holacracy system.
    DOI: 10.1504/IJBIR.2020.10039379
    by T.P.M. Hoang Le, Jung Kun Park 
    Abstract: With the continuous development of technologies and user demand, mobile app functions have become more and more diversified in category extension, specifically app-based shared transportation platforms (ABSTP). This study focuses on predictors of loyalty intention in the mobile app portfolio of shared-transportation services. 430 Vietnamese transportation app users were analysed using PLS-SEM. The results show that alternative attraction does not have a significant effect on loyalty intention. However, brand awareness, customer inertia, app rating, perceived value, and customer satisfaction directly affect customers’ loyalty intention. E-service quality has a strong indirect effect on loyalty intention through relationships on perceived value and customer satisfaction. Especially, the measurements of e-service quality and perceived value second-order constructs for ABSTP were well-confirmed and validated. Findings give some recommendations for establishing competitive strategies for managers of ABSTP companies.
    Keywords: App-based shared-transportation platform (ABSTP); e-service quality; perceived value; mobile apps; loyalty intention; Vietnamese consumers; PLS-SEM.
    DOI: 10.1504/IJBIR.2021.10039380
  • The Role of FDI Uncertainty on Financial Development: Evidence from Panel Data   Order a copy of this article
    by Zunaidah Sulong, Ibrahim Farouq 
    Abstract: Financial sector is one of the most crucial sectors in an economy which requires development considering the role it plays in any of the economic structures. In view of that, this study investigates the role financial globalisation uncertainty and the global financial crisis 2007 plays in relation to the financial development of some selected leading African economies, to support the model, the study includes economic growth and trade openness as control variables in the research. The empirical co-integration result using Westerlund and Edgerton (2007) confirmed the presence of long-run relationship among the variables. Our result from the dynamic common correlated effect estimator also reveals that both the GDP, FGU and the trade openness are positively related to the financial development. However, the global financial crisis 2007 shows a negative effect towards financial development. Thus, proper policy implications are discussed in the final section of the study.
    Keywords: globalisation uncertainty; financial development; economic growth; trade openness; panel Westerlund.
    DOI: 10.1504/IJBIR.2021.10039413
  • Dynamic Capabilities and Project Management: a systematic literature review   Order a copy of this article
    by Vânia Patrício, Renato Lopes Da Costa, Leandro Pereira, Nelson Antonio 
    Abstract: Project management became a critical tool for todays management success. Nevertheless, the fields authors reflect the difficulty of sharing empirical knowledge between projects. This condition empowered the dynamic capabilities research to become an active branch of science. The research team reviews the literature in the scope through the access and assess of the 25 most cited papers, published from 2014 to 2019. The goal is to interpret and contribute to mitigating the projects missing link while pushing dynamic capabilities science. The findings point to the importance of two branches interrelation in the organisations longterm success. The accessed papers emphasise common factors, mostly on dynamic capabilities on coming project management tasks. project management and dynamic capabilities, although different in goals and separated as science branches, can fulfil its missing links. The first working as an empirical knowledge provider to validate the seconds theoretical models, and the laters improving the priors continuous learning between projects.
    Keywords: dynamic capabilities; project management; systematic literature review.
    DOI: 10.1504/IJBIR.2020.10039419
  • Dimensions of innovation and technology in Chilean Technology centers   Order a copy of this article
    by Miguel A. Bustamante-Ubilla, Orly Carvache-Franco, Mauricio Carvache-Franco, Wilmer Carvache-Franco, Francisco J. Mateo-Elgueda 
    Abstract: The present work designs an index of the impact of innovation in Chilean technology centres. A database derived from the 10th innovation survey conducted by the National Institute of Statistics of Chile was generated. The instrument had 321 questions and included 5,876 organisations. The variables were reduced using inclusion-exclusion criteria, confirming 15 high-impact items to generate second-level dimensions. Through exploratory factor analysis and comparing the component matrix with the rotated component matrix, three latent dimensions explaining more than two-thirds of the total variance were ratified. It was determined that the dimensions: innovation in marketing, descriptors of innovation, and internal innovation make up the innovation model. The dimension descriptors of innovation includes the items with the greatest impact and gives rise to an index for designing an innovation ranking in Chilean technology centres.
    Keywords: technology centre; innovation; innovation capacities; innovation in marketing; internal innovation.
    DOI: 10.1504/IJBIR.2021.10039502
    by Deepika Kumari, Shashank Vikram Pratap Singh, Mohinder Paul 
    Abstract: Few studies have identified that despite the benefits of adopting a relationship marketing strategy, there could be a dark side that reveals itself between business firms because of implementing a relationship marketing strategy. Past literature remains scrappy on this aspect. The other perspective tells that over time, a relationship may become boring. Apart from this time factor, another factor namely, opportunism, also played a significant role in manifesting the dark side variables. The present paper provides a conceptual framework on the variables of relationship marketing (trust and commitment) and the identified dark side of relationship marketing (such as vulnerability, complacency and suspicion). The authors argues that if at any point a partner has the opportunity to engage in opportunism, there appears a negative side of the relationship which overcomes the positive impact of the relationship marketing strategy and most favourable factors like trust, slowly converts into identified dark side variables.
    Keywords: relationship marketing; dark side constructs; trust; commitment; opportunism.
    DOI: 10.1504/IJBIR.2021.10039539
  • Acceptance and Use of E-Commerce Technology among Micro & Small Women Entrepreneurs in India: Analysis of Determinants   Order a copy of this article
    by Sraboni Dutta, Shradha Shivani 
    Abstract: In spite of the ecommerce revolution creating immense growth opportunities for Indian SMEs, reports suggest that women entrepreneurs in the micro and small sector demonstrate low adoption of e-commerce. This research applies a technology acceptance perspective to analyse the determinants which drive the behavioural intention to accept and use ecommerce among these women entrepreneurs of West Bengal and Jharkhand, India. The UTAUT model of technology acceptance was employed to assess the relative impact of the core determinants and the influence of age and experience as moderators. Structural Equation Modelling was employed and the findings confirm the positive influence of the four core determinants. It is suggested that weak penetration of e-commerce in the population can be improved if campaigns are re-designed and implemented to induce the women entrepreneurs perceive that investment in ICT for e- commerce will be useful for their firms and that the technology is easy to use.
    Keywords: information and communication technology; ICT; e-commerce; unified theory of acceptance and use of technology; UTAUT; women entrepreneurs; micro and small enterprises; SEM.
    DOI: 10.1504/IJBIR.2021.10039540
  • Financial Innovation and Bank’s Performance: An empirical analysis of Indian Commercial Banks   Order a copy of this article
    by TRISHA BHATTACHARYA, Simontini Das, Rilina Basu Banerjee 
    Abstract: The paper intends to investigate the impact of technology-led financial innovation on the financial performance of 52 public and private Indian Scheduled Commercial banks during the time period 2011 to 2012 to 2016 to 2017. Banks performances are measured under four major categories i.e., activity, liquidity, profitability, and solvency. Bank-wise financial innovation index is constructed by using principal component analysis from the variables, usage of credit card and debit card at ATM and point of sale, RTGS and NEFT. On the basis of adoption level of financial innovation, banks are classified into two clusters; high innovation banks and low innovation banks. The cluster analysis exhibits that adoption of technical innovation is relatively low among public sector banks (except State Bank of India) than private sector banks. Panel data estimation explains that financial innovation index helps to improve various indicators of Indian banking performance exclusively for low innovation banks. Hence the adoption of financial innovation is beneficial for the low innovation banks at their early stage of innovation. Empirical estimation shows that financial innovation does not affect banking activity, liquidity and profitability for high innovation banks. In fact, it reduces the solvency of high innovation banks.
    Keywords: financial innovation; cluster analysis; banking performance; panel data analysis.
    DOI: 10.1504/IJBIR.2021.10039744
  • Effect of Job Satisfaction on Organizational Effectiveness of IT Sector   Order a copy of this article
    by Reetu ., Dr. Anshu Yadav, Kulbir Singh Redhu 
    Abstract: The physical and psychological health of individuals working in the IT sector is adversely affected due to their hectic and stressful working schedules. Hence, the prime importance of the management is to understand the factors affecting physical health, mental wellbeing and satisfaction of employees and also enhance their satisfaction at the workplace. The present study focuses on the job satisfaction of employees working in the IT sector and its effect on organisation effectiveness. For this empirical data of 581 respondents from different IT companies in the capital region of India were analysed to assess the impact of job satisfaction on the organisational effectiveness. Working conditions, relation with supervisor and colleagues, organisation of work, career advancement, and decision-making enhances satisfaction of employees and satisfied employees contribute to organisational effectiveness.
    Keywords: organisational effectiveness; job satisfaction; moderation; IT sector.
    DOI: 10.1504/IJBIR.2021.10039720
  • Research Perspective of Artificial Intelligence and HRM: A Bibliometric Study   Order a copy of this article
    by Neelam Kaushal, Suman Ghalawat 
    Abstract: The purpose of the present research is to understand artificial intelligence (AI) technologies impact on the management of human resources in context to its various functions and practices in organisations. The paper adopted a bibliometrics methodology on a sample of 344 documents extracted from the Scopus database to observe the research happenings that have occupied a place on this theme. The study designed a bibliometric analysis framework based on AIHRMI (artificial intelligence and human resource management integration). This arena’s vital research concentration is primarily about AI embeddedness in various HRM functions such as recruitment, selection, talent management and retention. The study proposes an AIHRMI framework developed from the multiple studies undertaken for the discussion in current research. This model will provide guidance and future directions for the expansion of AI in HRM for various organisations.
    Keywords: artificial intelligence; human resource management; HRM; recruitment; selection; talent management; bibliometric analysis.
    DOI: 10.1504/IJBIR.2021.10039745
  • Assessment of Service Innovation in the Quick Service Restaurants (QSRs)   Order a copy of this article
    by Rajani Sarangal, Rajesh Singh 
    Abstract: The present study is an attempt to analyse the impact of service innovation on customer satisfaction and experience. The impact of customer experience on customer satisfaction has also been examined. Furthermore, the study also identified the mediating role of customer experience in between service innovation and customer satisfaction. The sample respondents were 221 quick service restaurant customers specifically from McDonalds, Dominos Pizza, Pizza Hut, Cafe Coffee Day, and KFC located in three cities of India, in particular Jammu, Chandigarh and Delhi (North India). Structural equation modelling has been used to test the relationship between the constructs. Study proposed a model on the basis of several hypothetical relationships which have resulted from an extant review of the literature. The proposed model is then tested empirically, which reflects the influence of SI on CS and CE and further, the influence of CE on CS in the select quick service restaurants in India.
    Keywords: service innovation; customer experience; customer satisfaction; quick service restaurants; QSRs.
    DOI: 10.1504/IJBIR.2021.10039811
  • Board Attributes, Ownership Concentration and Corporate Risk Management. Evidence from Listed Non-Financial Firms in Kenya   Order a copy of this article
    by THOMAS TARUS, Joyce Komen, Joel Tenai 
    Abstract: This research aimed to examine whether ownership concentration moderates the link between board attributes and corporate risk management in Kenya. The sample included 41 non-financial companies from 2010 to 2017. Hierarchical binary logistic regression was employed to test the interaction of the variables. The study results indicated that concentration of ownership had a positive and insignificant moderating impact on the association between board financial expertise and corporate risk management ( = 0.12, > 0.05) while the concentration of ownership positively and significantly moderated the relationship between board independence and corporate risk management ( = 0.75, < 0.05). The results will be useful to investors by understanding how board aspects affect corporate risk management. This research offers useful perspectives especially in the context of emerging economies on the role played by the ownership concentration in terms of shareholdings while shaping management choices regarding corporate risk management.
    Keywords: board independence; board financial expertise; board attributes; ownership concentration; corporate risk management; Kenya.
    DOI: 10.1504/IJBIR.2021.10039812
  • Understanding organic food purchase behaviour: using the extended theory of planned behaviour   Order a copy of this article
    by Darryn Kin Yan Chiew, Dalilawati Zainal, Sayema Sultana 
    Abstract: Organic food consumption is gaining attention following greater consumer awareness of health and environmental issues. This study examined the factors influencing organic food purchase behaviour in one developing country, namely Malaysia. Responses from 321 questionnaire respondents, derived from convenience sampling, were analysed. Based on the extended theory of planned behaviour (TPB), the results of the study show a significant influence of attitude towards organic food, perceived behavioural control (PCB), knowledge of organic food, and eco-labelling in predicting the organic food purchase intention, thus the actual purchase behaviour. This study addresses the intentionbehaviour gap and signifies the importance of contextual factors in understanding organic food purchase behaviour in a specific country. Organic food retailers need to implement strategies that promote purchase behaviour by disseminating useful information about the benefits of organic food consumption to consumers and placing eco-labels on organic food packaging in order to support sustainable food consumption.
    Keywords: organic; theory of planned behaviour; TPB; promotions; knowledge; behaviour.
    DOI: 10.1504/IJBIR.2021.10039944
    by Tarak Nath Sahu, Sudarshan Maity 
    Abstract: In the present study, researchers conduct a detailed investigation of financial innovation of mobile banking due to technological innovation. The study covers from 2010 to 2011 to 2019 to 2020. A multiple regression model is used to identify the important factors that influence technology-based mobile banking transactions. The analysis reveals that mobile connection, literacy and GDP rate play a significant role in the growth of mobile banking transactions. Further, to investigate the role of mobile banking transactions on financial inclusion, researchers have run a bivariate regression analysis. The result shows that mobile banking transactions have a significant role on financial inclusion. The study also finds that public and private sector banks both play a significant role in implementing mobile banking. So when physical branch mode banking is too costly, regulators and banks can stimulate the customers to use the mobile device as a mode of banking to achieve the target of financial inclusion.
    Keywords: financial inclusion; mobile banking; innovation; technology.
    DOI: 10.1504/IJBIR.2021.10039945
  • Investigating Customer’s Uncertainty and Satisfaction in Banking Industry: The Role of Organizational Silence towards Customer, Organizational Hypocrisy and Corporate Social Irresponsibility   Order a copy of this article
    by Omid SolatiNik, Reza Salehzadeh, Seyyed Mehdi Mirmehdi 
    Abstract: The purpose of this paper is to investigate the effect of organisational silence towards customer, organisational hypocrisy and corporate social irresponsibility on customer’s uncertainty and satisfaction. A cross-sectional research design, drawing upon a questionnaire survey was employed to collect data from a sample of bank customer’s in Iran. Structural equation modelling was performed to test the relationship among the research variables using findings from the 1,095 participants. The results revealed that organisational silence towards customer, organisational hypocrisy and corporate social irresponsibility positively influenced customer’s uncertainty and satisfaction. In addition, customer uncertainty was a direct antecedent of customer satisfaction. This study contributes to the literature of customer satisfaction in the banking industry by being the first to investigate the simultaneous impact of organisational silence, organisational hypocrisy, corporate social irresponsibility and customer uncertainty on customer satisfaction.
    Keywords: customer satisfaction; customer uncertainty; organisational silence towards customer; organisational hypocrisy; corporate social irresponsibility.
    DOI: 10.1504/IJBIR.2021.10039946
    by Preethi Manniledam, Radha Ramanan 
    Abstract: The study explores the factors that could influence the performance of incubators hosted by Indian universities. Sustainability of these TBIs depends on the determiners of these/performance. The study tries to identify if there exist any differentiator among the TBIs like the sector, public or private TBIs that perform better. The methodology adopted is primary data collection using a questionnaire designed for this purpose. Complete enumeration method is adopted for data collection. The questionnaire was circulated to the incubator heads of 67 incubators and 30 responses were obtained. It was found that number of years of operation and government grant are two significant factors that contribute to the successful outcome of incubators. No significant difference in the incubator performance was found between private and public universities to which the incubator is attached. However, sector specificity is proven to be significant in the success or otherwise of an incubator.
    Keywords: business incubator; incubation services; graduation; employment generation; government grant.
    DOI: 10.1504/IJBIR.2021.10039996
  • ICT service exports in South Asia: a cross-country forecasting approach   Order a copy of this article
    by Abu Naser Mohammad Saif, Azmawani Abd Rahman, S.M. Masudur Rahman, Nusrat Jafrin 
    Abstract: The aim of current study is to depict the forecasting trend of information and communication technology (ICT) service exports for the eight South Asian countries (Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka). The latest available secondary data on ICT service exports for those South Asian countries from World Development Indicators (WDI) of the World Bank dataset for the period of 2008 to 2017 were used for this study. For identifying trend pattern, the least-square trend equation on deseasonalised data of ICT service exports has been used. In the least square trend equation, the independent variable is time and the dependent variable is deseasonalised data. Time series regression model has been initiated to forecast future values based on earlier mentioned values in the dataset. Findings of the study indicate that six countries (Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka) have an upward trend of ICT service exports for the period 2018 to 2025, and two countries (Afghanistan and Bhutan) have a downward trend of ICT service exports for the same time interval.
    Keywords: ICT service exports; South Asia; least square trend equation; deseasonalised data; time-series regression.
    DOI: 10.1504/IJBIR.2021.10039997
  • Artificial intelligence definition, applications and adoption in Human Resource Management: a systematic literature review   Order a copy of this article
    by Mohand Tuffaha, M. Rosario Perello-Marin 
    Abstract: This paper deals with the role of artificial intelligence (AI) in human resource management (HRM). Although AI emerged in the mid of the 20th century, current literature still offers an inconsistent view of AI in HRM. This piece of research provides an overview of the academic literature published in this field. AI and HRM, two separated research streams so far, have been analysed to aggregate knowledge and to identify common patterns on the interaction between them. The aim of this piece of paper is to analyse how AI can influence HRM and derive a specific definition of AI in HRM. Moreover, the authors discuss AI applications in HRM and current academic framework for AI adoption in HRM. The findings show a comprehensive review of the relationship between AI and HRM, identifying a research gaps regarding this knowledge area, and the implications of AI concerning.
    Keywords: artificial intelligence; human resource management; HRM; deep learning; machine learning; AI in HRM.
    DOI: 10.1504/IJBIR.2021.10040005
  • Impact of IT Women Employees Remote Work during Covid-19 with Work Life Balance   Order a copy of this article
    Abstract: The balance of work life is a very tough situation for women to balance the family and as well as job. But now, drastic change, which has taken place due to the pandemic induced by the Covid-19, it pushed all the employees to work from home (WFH) itself. The IT industry is one of the top leading sector, and employees in this sector will have mental pressure, stress for smooth run of work and family. Due to this ongoing pandemic, all the IT employees are advised to work remotely, i.e., WFH. Based on that, the women employees are working from remote area and they should engage with both family and work, also simultaneously they will have to balance their work and family. The present research is to study about the women employees working remote during Covid-19 period and the way she balances the dual role of work and life.
    Keywords: Covid-19; remote work; work life balance; work and family engagement; work and family conflict.
    DOI: 10.1504/IJBIR.2021.10040193
  • The effects of venture capital on firm innovation: the role of absorptive capacity   Order a copy of this article
    by Abderrahim LAACHACH, Younes ETTAHRI 
    Abstract: The concept of absorptive capacity is currently receiving attention in the literature and the underlying drivers of innovation. The present article emphasises the contribution of venture capitalists to the innovation process, in particular through absorptive capacity. Building on the increasing importance of the structural equation modelling (SEM) as a substantial analytical tool for testing cause-effect-relationships models with latent variables, we used the partial least squares structural equation modelling (PLS-SEM) to test the structural and the measurement model of our research. The sample of this study consisted of 62 venture capital backed Moroccan firms. The results reveal that the innovation is largely associated upstream with the absorptive capacity in venture capital backed firms. However, the contribution of venture capitalists to innovation is relatively limited, particularly for radical innovation. Furthermore, the firm size has no significant impact on innovation and absorptive capacity.
    Keywords: absorptive capacity; venture capital; knowledge transfer; incremental innovation; radical innovation.
    DOI: 10.1504/IJBIR.2021.10040201
  • Analysing productivity of digital marketing investments through selected metrics   Order a copy of this article
    by Kamalpreet Kaur, Lalit Mohan Kathuria 
    Abstract: Nowadays, the business firms are shifting their investments from traditional marketing to digital marketing. Even though the companies are spending more on digital marketing, yet most of the marketers find it difficult to measure productivity of digital marketing investments. One of the measures of productivity is return on investment (ROI), and digital marketing return on investment (ROI) is the measure of profit or loss that the marketers generate on their digital marketing investments. Digital marketing productivity is measured through different metrics such as cost per click, cost per impression, bounce rate, share of voice, conversion rate, etc. This paper highlights these metrics with the help of few case studies from past literature. These metrics provide useful information regarding success of digital marketing investments in generating sales growth, profit, brand awareness and knowledge, customer relationship management and promoting word-of-mouth. Effective productivity measurement of digital marketing investments would lead to trust among business firms and promote higher use of such digital marketing tools by the business organisations. The authors have also presented a conceptual framework of measuring digital marketing productivity.
    Keywords: digital marketing; productivity; marketing investments; metrics; return on investment; ROI.
    DOI: 10.1504/IJBIR.2021.10040222
  • Market segmentation of online shoppers: A Bayesian approach   Order a copy of this article
    by Manit Mishra, Snigdha Mohapatra 
    Abstract: Trust among online shoppers is an essential prerequisite for a flourishing e-retail. This study identifies trust-based segments among online shoppers in India. The antecedent constructs of trust in e-retailing context are theorised and a response-based segmentation is carried out using Bayesian latent structure regression (BLSR) with variable selection. BLSR is run on survey response from 263 respondents to extract the segments. The findings are validated by a focus group discussion involving 12 online shoppers. The study makes four unique contributions. First, there are no universal drivers of trust in e-retail. Second, Indian online shoppers can be segmented based on trust into inner-directed and outer-directed shoppers. Third, trust levels of inner-directed shoppers is influenced by: 1) their technology-savvy characteristics; 2) brand knowledge. And fourth, trust levels of outer-directed shoppers is shaped by e-retailers care. The findings provide e-retailers with segment-level, strategic market interventions for trust formation among online shoppers.
    Keywords: trust; segmentation; BLSR; e-retail; online shopping.
    DOI: 10.1504/IJBIR.2021.10040258
  • Women Empowerment: Key for Socio-Economic Development in India   Order a copy of this article
    by VINAY KANDPAL, Neeraj Nautiyal 
    Abstract: This paper attempts to analyse the role of microfinance institutions and self-help groups (SHGs) in people’s empowerment, especially women living in rural areas through placements or job opportunities across different sectors, thus removing gender stereotypes prevailing in society and removing the migration issue in India. Women in India earn a median gross salary of Rs.196 per hour, 19% lower than Rs.242 for men, according to the latest Monster Salary Index. Wage inequalities are the highest in IT/ITES (26%) and manufacturing (24%), but even women-intensive sectors such as healthcare and social work show a steep pay gap (21%). To promote gender equality and the entrepreneurial spirit, it is inevitable to finance women for various small and local start-ups.
    Keywords: self-help group; SHG; financial inclusion; micro financial institutions; banks.
    DOI: 10.1504/IJBIR.2021.10040290
  • Impact of Virtual Community Interaction, Technology fit and Compatibility examine the Students performance: Mediating role of e-Class Satisfaction   Order a copy of this article
    by Manoj Kumar, Pradeep Mamgain, Srinivas Subbarao Pasumarti 
    Abstract: The authors tried to identify the mediating role of e-class satisfaction on the academic students’ performance. The sample collected from Indian higher academic institution during COVID19 pandemic with the help of adoptive scaled items and expert suggestions. The total 384 number of responses were collected from the various academic intuitions. The descriptive measurement of items recorded on a seven-point of Likert scale, SEM and mediation test were performed to satisfy the objective. The study finding indicates, all predicators (VCI, TF and CMP) have a positive effect on e-class satisfaction and we also found a mediation effect on student performance. Additionally, we tried to find out the mediation effect of e-satisfaction on students’ performance. The study objective to investigate how virtual community interaction, technology fit and compatibility collective develop the e-satisfaction of the university level student and considered the mediation effect of e-class satisfaction on students’ performance building.
    Keywords: virtual interaction; virtual community; technology fit; computability; e-satisfaction; student performance.
    DOI: 10.1504/IJBIR.2021.10040321
  • The Usefulness of Online Learning on Quality of Education During Covid-19 Pandemic: Evidence from Jordanian Universities’ Students   Order a copy of this article
    by Ali Al- Quran, Ghufran Hijjawi, Hanan Almomani, Mohammad Eldahamsheh, Sulieman Al-hawary 
    Abstract: The research aimed to illustrate the usefulness of online learning on quality of education during Covid-19 pandemic collecting the evidence from Jordanian universities’ students. The research design of the study was based on quantitative data which was gathered from students belonging to Jordan universities. In addition, a close-ended survey questionnaire was used for collecting data, and the sample size on which relevant tests were conducted was 316. The results were analysed using structural equation modelling (SEM) which included confirmatory factor analysis (CFA) and assessment of the proposed path. The tests were conducted on SmartPLS. The results showed that online system of education in Jordanian universities during Covid-19; was dependent on various factors such as: institutional support, technology infrastructure, online teaching expertise, students’ readiness to move online, and development of course presenting.
    Keywords: online learning; quality of education; Covid-19 pandemic; structural equation modelling; SEM model; universities; Jordan; confirmatory factor analysis; CFA.
    DOI: 10.1504/IJBIR.2021.10040360
  • Self adaptive random generated certificateless signcryption identity with load balancing for secured cloud data communication   Order a copy of this article
    by Jawahar M, Monika S 
    Abstract: In cloud, data communication is performed among the servers and cloud users where security plays a major role for protecting the data from unauthorized users. The several techniques have been developed to provide the security for cloud data. But, it’s failed to consider both data security as well as load balancing in cloud. This is the major concern in decreasing the growth of cloud computing. In order to develop that a Self Adaptive Random Generated Certificateless Signcryption Identity based Weighted Heuristic Search Load Balancing (SARGCSI-WHSLB) technique for improving the load balancing efficiency with higher security in cloud data access is proposed. This technique performs the encryption and signature verification process where only the authorised cloud user accesses the data from the cloud server. Based on the results and discussions, SARGCSI-WHSLB technique improved the data security as well as load balancing efficiency in cloud environment than the other methods.
    Keywords: cloud computing; secure data communication; self adaptive random generated certificateless signcryption model; plain text; cipher text; man-in-the-middle cryptographic attack and flooding attack.
    DOI: 10.1504/IJBIR.2021.10040361
  • Prioritising the Factors Influencing Strategic Tools' Usage by Micro, Small and Medium Enterprises (MSMEs): An Analytic Hierarchy Process (AHP) Approach   Order a copy of this article
    by T.R. Anandan, Kriti Priya Gupta 
    Abstract: Strategic practitioners and scholars often advise organisations to use strategic tools. Still, several studies identified differences in the usage pattern of strategic tools in various contexts. Researchers have also found a diverse set of factors influencing their adoption. However, hardly any research has gone beyond it to answer a very pertinent question: “which is/are the most important factor(s)?” This study aims at examining the relative importance of these factors in the context of MSMEs operating in developing nations. At first, we arranged these factors as per the extended TOE framework. Then, we applied the AHP technique to identify their priorities from the data collected from 17 MSME owners of NCT of Delhi using convenience sampling. The paper presents the ranking of each factor in three levels consisting of four in level 1, eight in level 2, and 21 in level 3.
    Keywords: strategic tools; micro; small and medium enterprises; MSMEs; TOE framework; analytic hierarchy process; AHP; prioritisation.
    DOI: 10.1504/IJBIR.2021.10040441
    by Pankaj Agarwal, Rajesh Kumar Upadhyay, Anuj ., Vishal Sagar 
    Abstract: Academic work has traditionally been regarded as non-stressful but this is no longer the case worldwide. Academicians accommodate a professional group who possibly experience stress and musculoskeletal problems due to a variety of causes such as thirst to gain knowledge, research work, student’s evaluation, preparing lectures, extended sitting and standing in the same posture, extensive use of the computer, administrative work, placement responsibilities, huge pressure to excel in a career, etc. Although a variety of reasons affect musculoskeletal conditions and job stress of academicians, ergonomics plays a pivotal role in increasing/decreasing it. Hence, the current study intends to inspect the above relationship and issues statistically. Data were assembled from academicians working in higher education institutions (HEIs) of Uttarakhand, India. Results reveal a significant direct negative association between workplace ergonomics and job stress. Even in the presence of mediating variable (WMSD), the direct effect between WE and JS was found significant.
    Keywords: workplace ergonomics; WE; job stress; JS; work-related musculoskeletal disorders; WMSDs; academicians; higher education institutions; HEIs.
    DOI: 10.1504/IJBIR.2021.10040483
  • Investigating the mediating effect of eWOM while exploring a higher education institutions   Order a copy of this article
    by Deepak Kaushal, Anuj . 
    Abstract: The emergence of computers, cell phones and internet services is the drastic change, that business world and consumer market place and the field of academics has witnessed in recent decades. The technology has increased the reach of internet which has completely evolved conventional word of mouth to electronic word of mouth (eWOM). The study endeavour to discover the antecedents of brand image for selecting an institution for higher education in Uttarakhand State of India using digitally mediated technologies. The aim of this study is to investigate the impact of source style, source credibility and trust on electronic word of mouth (eWOM). The mediation analysis validates the case of full mediation of eWOM between SS, SC, TST and BI. The study advocates that in order to improve BI, the higher education institutions should pay serious attention on eWOM.
    Keywords: source credibility; trust; electronic word of mouth; eWOM; source style; brand image; higher education institutions.
    DOI: 10.1504/IJBIR.2020.10040484
  • Corporate Governance, Innovation and Firm performance: Evidence from India   Order a copy of this article
    by Shweta Sharda, Shital Jhunjhunwala 
    Abstract: Innovation is crucial in determining the competitive position in the global market; however, management finds it difficult to allocate resources towards these investments due to uncertainty of returns in the future. Given that board of directors monitor managerial decisions and encourage them to pursue innovative strategies for enhancing firm performance, this study examines the moderating effect of corporate governance on the relationship between innovation and firm performance in a panel of 599 Indian listed companies from 2015 to 2019 by employing fixed-effect regression analysis and conditional effects. Results signify the negative moderating impact of nomination and remuneration committee (NRC) busyness and NRC participation on the relationship between innovation and market indicator (Tobin’s Q); however, none of them moderate the relation between innovation and financial performance (ROE). The findings also indicate the indirect influence of board independence on the strength of the R&D-performance relationship. Companies and regulators should develop measures to reduce management’s influence in the nomination process to achieve the desired outcome from the mandatory composition of NRC.
    Keywords: board; committees; governance; innovation; India; moderation; performance; R&D investment; returns; risk.
    DOI: 10.1504/IJBIR.2021.10040585
  • Does Corporate Governance really influence Stock Price Synchronicity   Order a copy of this article
    by Abhisek Saha Roy, Som Sankar Sen 
    Abstract: It has been argued in many studies that as the informational asymmetry in the market decreases, stock return synchronicity also decreases, the reason being the market has less market-wide information and more firm-specific information. This paper mostly tries to explain the influence of corporate governance on stock price synchronicity where corporate governance is considered a proxy of governance transparency. The result documents the fact that the presence of international directors, CEO duality, percentage of shareholding pattern and board member’s attendance has a very significant impact on synchronicity. However, selection of random effect model suggests that there is unobserved heterogeneity in the model which is constant over time and not correlated with the independent variable.
    Keywords: corporate governance; board composition; board diligence; stock price synchronicity.
    DOI: 10.1504/IJBIR.2021.10040586
  • Factors Affecting the Use of Online Research Collaboration Platforms For Knowledge Sharing: Evidence From Knowledge-Intensive Organizations   Order a copy of this article
    by Osama F. Al Kurdi  
    Abstract: There is a need for academics to connect through research communities to increase, share their current knowledge, collaborate, and inform their research efforts. Social media (SM) is fast becoming an essential instrument for knowledge sharing and communication, not only at the organisational level but also for individuals. Few attempts have been made to understand enablers that influence academics at knowledge-based organisations like universities to adopt SM tools for academic research sharing. This quantitative study examined the motivating factors of academics in relation to engaging with other experts in online platforms, using partial least squares equation modelling (PLS-SEM). There were seven variables associated with the study: attitudes towards knowledge, intention to share knowledge, actual sharing of knowledge, perceived behavioural control, self-efficacy, subjective norms, tools, and technology. The findings suggested that academics are likely to engage in online research collaboration due to the desire and attitudes towards sharing knowledge.
    Keywords: online research community; knowledge sharing; ResearchGate; academicians; researchers.
    DOI: 10.1504/IJBIR.2021.10040587
  • Applying Consumer-Based Brand Equity in Private Universities Branding: An Empirical Study   Order a copy of this article
    by Alaaeddine Abbas, Ayman Bazzi 
    Abstract: This paper investigates the influence of consumer-based brand equity (CBBE) dimensions on customers’ brand attitude and purchase intention, along with the moderating effect for corporate social responsibility (CSR) on the relationship between customers’ brand attitude and their purchase intention. The study sample consists of 375 students, which is considered as sufficient sample size for applying data analysis using partial least square-structure equation modelling (PLS-SEM). The current study findings reveal that three dimensions for CBBE out of four, have a significant positive effect on customers’ brand attitude (brand awareness, brand loyalty and brand image), while only brand loyalty has a direct positive influence on customers’ purchase intention. Also, the results indicate that brand attitude partially mediates the relationship between brand loyalty and purchase intention, while it fully mediates the relationship between brand image and purchase intention. Furthermore, CSR does not moderate the relationship between customers’ brand attitude and their purchase intention. Moreover, this paper contributes to CBBE literature.
    Keywords: brand equity; brand attitude; purchase intention; corporate social responsibility; CSR.
    DOI: 10.1504/IJBIR.2021.10040588
  • A metadata review on business intelligence in the construction industry   Order a copy of this article
    by Alwi Mahmudin, Ainul Mohsein Abdul-Mohsin, Md Shamimul Islam 
    Abstract: Little effort has been made to know the status of BI in the construction industries. Business intelligence (BI) is critical for companies to migrating into Industry 4.0. Therefore, this study aims to review the literature related to BI in the construction industry to find out the status and presents directions for future research. Twenty-five articles were collected from the Scopus database from the year 2000 to April 2019. The study analysed the data through data mining and descriptive statistics. The findings revealed a growing upward trend in publications. Moreover, Art?ras Kaklauskas was found as the top author and Expert Systems with Applications and Journal of Construction Engineering and Management were found to be the top journals that publish the most number of papers. This study contributes to literature by presenting a review paper on BI in the construction industry.
    Keywords: business intelligence; construction industry; data mining; artificial intelligence; literature review.
    DOI: 10.1504/IJBIR.2021.10040625
  • Capital structure and cooperative unions financial performance in southwest Ethiopia   Order a copy of this article
    by Bayelign Abebe, Ayalew Ali 
    Abstract: The purpose of this paper was to ascertain the effects of capital structure on the financial performance of cooperative unions. The financial performance was measured using return on asset (ROA) and equity (ROE) while the capital structure was measured using debt ratio, asset tangibility, liquidity ratio and asset size. The examination utilised a unique board model of cooperative unions for the time of 2015 to 2020. The examination uncovered that debt ratio, asset tangibility, and liquidity proportion has a noteworthy and beneficial outcome on the financial performance of cooperative unions however, asset size has a negative and critical impact on the financial performance measured both in ROA and ROE. The investigation presumes that capital structure has a noteworthy impact on the financial performance of cooperative unions. At long last, the investigation suggests that cooperative unions ought to have an ideal capital structure so as to upgrade the money-related execution and make the colossal incentive to its members.
    Keywords: capital structure; cooperative unions; financial performance; Ethiopia.
    DOI: 10.1504/IJBIR.2021.10040694
  • The Effects of Environmental Uncertainties on Performance of Quoted Food and Beverage firms in Nigeria   Order a copy of this article
    by Kayode K. Arogundade, Muyiwa. A. Opaleye, Omobola Monsurat Ajayi 
    Abstract: The unpredictability nature of today’s business environment exposed firms to various environmental uncertainties the effect of which on performance is yet to be ascertained. The study therefore examined effects of environmental uncertainties on firm survival, firm efficiency, and competitive advantage. Using survey research design, the study was carried out in Southwest Nigeria. All the 13 quoted food and beverage firms in the region were considered using total enumeration method while purposively, top and middle management category of staff totalled 673 were considered as respondents to the study. Six hundred and twenty-two questionnaires were returned and considered for analysis using both descriptive and inferential statistics. The results of the analysis shows that environmental uncertainties has significant effect on firm survival with F-value of 19.717; firm efficiency with F-value of 37.110; and competitive advantage with F-value of 42.932. Also, the results of the analysis on the effect of environmental uncertainties on overall performance shows that the F-test (1,620) = 10.881, was significant at p = 0.000 < 0.05. Based on the results, it is concluded that environmental uncertainties have significant effect on firm survival, firm efficiency, competitive advantage, and overall performance of quoted food and beverage firms in Nigeria.
    Keywords: environmental uncertainties; supplier uncertainty; customer uncertainty; technology uncertainty; competitor uncertainty; performance.
    DOI: 10.1504/IJBIR.2021.10040695
  • Machine Learning based P2P Lending Islamic FinTech Model for Small and Medium Enterprises (SMEs) in Bahrain   Order a copy of this article
    by Mustafa Raza Rabbani, Shahnawaz Khan, Mohamamd Atif 
    Abstract: The study provides the current overview of P2P lending in Bahrain especially for the small and medium enterprises (SME) sector and proposes a machine learning-based Islamic Fintech model for P2P lending. The study also suggests how P2P lending platform (mainly a debt-based platform) can follow sharia principles and can satisfy the needs of customers who believe in lending/borrowing as per Islamic finance. The study proposes an Islamic Fintech model for person to business (P2P) lending suitable for the small and medium enterprises. It is high time that new methods of credit should be introduced and promoted to give a boost to the sector and save hundreds of thousands of jobs. Against such a backdrop the present study identifies the gaps in lending system for the small and medium enterprises and proposes a machine learning based Fintech model as per sharia compliance for attracting more lenders.
    Keywords: Islamic Fintech; machine learning model; Fintech; small and medium enterprises; SMEs; peer-to-business lending; P2P lending platform.
    DOI: 10.1504/IJBIR.2021.10040857
  • Interorganizational Relations in Technological Districts   Order a copy of this article
    by Marina N. Santucci  
    Abstract: This paper studies the development of interorganisational relationships among technological companies and the influence of belonging to an institutional district. Three levels were established to study the development of those relationships: first, participation in group activities, then the level of shared knowledge, and finally the achievement of joint projects. The study was designed under a mixed methodology with a correlational approach, triangulated by a questionnaire, interviews, and documentary bases for companies located in the technological district of Buenos Aires. The main results showed that expectations of development of the district and the possession of protocols for strategic decision-making significantly encourage cooperative actions, through their influence on the dynamics of trust. The shared knowledge was frequently tacit and mainly due to infrastructure and business partners. The most frequent type of relations was between large and small organisations, reflecting a potential for strategic alliances under co-working structures or business incubators.
    Keywords: decisions; trust; interorganisational relations; knowledge management; technological sector; district; cluster; innovation; networks; cooperative actions.
    DOI: 10.1504/IJBIR.2021.10040990
  • The Effectiveness of Long Tail Marketing on Consumer Behavior towards Online Streaming Channels: A Thematic Approach   Order a copy of this article
    by Greeshma Radhakrishnan, Rahul Ajayakumar, Sandhya G 
    Abstract: Consumer behaviour is complex, and it is interesting to understand the consumer’s intention towards online streaming channels, their preference towards popular and unpopular shows, which is a topic that is fascinating among the tech savvy individuals. This paper aims to understand Indian consumers’ aspects or reasons behind the preference for unpopular contents in the online streaming channels. Purposive sampling technique was used in choosing the participants and FGDs were organised to draw thematic content in the context of the study. Inductive thematic analysis gave way to other dimensions such as preference on genre, preference on category and count on unpopular content that progressed out of the themes. Preference on unpopular content, research on unpopular content, continue exploration on unpopular content and count on unpopular content had an influence on the viewers watching unpopular shows in the online streaming channels.
    Keywords: thematic analysis; long tail marketing; focus group methodology; online streaming channels and Indian consumers.
    DOI: 10.1504/IJBIR.2021.10040991
  • Assessment of M-Commerce Adoption and Buying Behaviour among Youngsters using TAM Model   Order a copy of this article
    by Himanshu Kargeti, Som Nath Paul, Vikas Singh, Vishal Sagar 
    Abstract: Smart phones are progressive technologies in modern business era. Users have started using these technologies to experience a different world with variety of features involved in it. Mobile devices and smart phones enable a user to have a real time experience of searching and sharing information irrespective of place and time barrier with immense flexibility and ease. The M-commerce industry is one of the fastest growing industries in India. The Success of M-commerce depends on the adoption of M-commerce services by Youngsters in India. The present study aims at determining the M-commerce adoption and buying behaviour of the youngsters by using technology acceptance model (TAM). The study is an attempt to assess the association among perceived trust, perceived ease of use and perceived value with attitude towards use and buying behaviour of youngsters of Uttarakhand region of India. Structural equation modelling (SEM) is used to analyse the proposed model.
    Keywords: mobile commerce; M-commerce; perceived trust; perceived ease of use; perceived value; attitude towards use; buying behaviour; youngsters.
    DOI: 10.1504/IJBIR.2020.10041037
  • Innovation and firm performance: The role of absorptive capacity and technological capability   Order a copy of this article
    Abstract: Innovation has shown to provide significant contribution to the competitiveness of the organisation. Hence, it is important to know how to integrate the absorptive capacity and technological capability into the innovation strategy because they influence the firm in creating innovation, determining the firm performance. The purpose of this article is to elaborate the role of absorptive capacity and technological capability support in developing firm’s innovation. This study uses samples of 143 food sector SMEs in Malang Raya, Indonesia. Partial least square (PLS) was then employed in order to test the validation model and the research hypotheses. The results showed that both absorptive capacity and technological capability have positive effects on innovation. Whereas, the innovation has positively associated with the firm performance. The study is quite beneficial to better understand that firms should take into account the key strategic roles and how to improve innovation for organisational success.
    Keywords: absorptive capacity; firm performance; innovation; technological capability; partial least square; PLS.
    DOI: 10.1504/IJBIR.2021.10041038
  • Working Mothers in UAE   Order a copy of this article
    by Ammara Amanat Ali, Alejandro Martin Sposato 
    Abstract: This article identifies the challenges faced by professional women, including mothers, in the United Arab Emirates (UAE) and the coping mechanisms that these women have developed to overcome them, in the context of the UAE. Working mothers encounter numerous challenges such as: lack of support from management, absence of sympathetic policies in the private sector, hiring prejudices, obstacles to leadership positions, and inappropriate questions during interviews, among others, these issues lead to a number of personal and professional challenges. Despite the current challenges, there are positive signs for the future, as the government of the UAE has introduced legislation and is taking concrete action to address some of these problems. This paper contributes to the existing literature on working mothers by exploring the experiences of mothers in the United Arab Emirates and highlighting the particular issues that arise in the context.
    Keywords: working mothers; motherhood penalties; career development; work-life balance; gender pay gap; UAE services sector.
    DOI: 10.1504/IJBIR.2021.10041079
  • Foundation, Status Quo, and Future Trends of the Business Model Innovation Process Knowledge Base   Order a copy of this article
    by Amaury Schaller, Ronald Vatananan-Thesenvitz 
    Abstract: With the application of a science-mapping technique, the knowledge base of the business model innovation (BMI) process literature was systematically assessed; 362 Scopus-indexed articles and conference papers from 2001 to 2018 were considered. This review uncovers the foundation, development, and future trends of the BMI process knowledge base. Moreover, this systematic literature review aims to connect the BMI process to two main disciplines: 1) strategic management; 2) innovation and entrepreneurship. Three schools of thought were identified: 1) new approaches to the BMI process; 3) antecedents and barriers to the BMI process; 3) strategic and sustainable decisions related to firm performance during the BMI process. The BMI literature is anchored equally in both disciplines, and hence a strategic entrepreneurship view is suggested for the process, especially since digital transformation is a relevant future avenue for BMI.
    Keywords: business model innovation; BMI; process; science mapping; bibliometrics; systematic literature review.
    DOI: 10.1504/IJBIR.2021.10041088
  • Access to Finance and Performance of Small and Medium Enterprises: Mediating Role of Product and Process Innovation   Order a copy of this article
    by P.A. Ibrahim 
    Abstract: The purpose of this paper is to estimate how access to finance enhances SME performance with the mediation role of product and process innovation. Required data was sourced from 276 manufacturing SMEs in India using a structured questionnaire. Structural equation modelling was performed to test the research hypotheses. Results show that product innovation is significantly associated with firm performance and also a mediating role in access to finance - firm performance linkage. However, process innovation insignificant with firm performance and there is no mediating role for process innovation in access to finance - firm performance relation. The findings imply the firm’s decision on innovation by highlighting the significance of product innovation on the performance of SMEs. The findings could also apply to the financial institutions and government for financing innovative SMEs.
    Keywords: financial access; SME performance; mediation; product innovation; process innovation.
    DOI: 10.1504/IJBIR.2021.10041090
  • A study to analyse the social, economic, cultural, and technological determinants of e-business adoption in small and medium enterprises of the Kingdom of Saudi Arabia   Order a copy of this article
    by M.I.R. SHAHID SATAR, Ghadah Alarifi 
    Abstract: The present study was formulated to identify the social, economic, cultural, and technological factors that determine the e-business adoption within SMEs of the Kingdom of Saudi Arabia (KSA). Following an extant literature review, a questionnaire survey was conducted across 76 SMEs in KSA through a quantitative non-experimental research design. The factors were ranked using the descriptive statistics, the reliability model, and the Relative Importance Index (RII). The results indicated that the five most significant factors determining the adoption of e-business within SMEs are: 1) perceived usefulness of the e-business; 2) centralised decision-making of SME owner/ entrepreneur; 3) education level/skill gaps in the society; 4) lack of resources; 5) resistant to change behaviour of entrepreneurs. The outcome will pertinently enable the managers, policymakers, and other stakeholders of SMEs in devising suitable e-business strategies.
    Keywords: SMEs; e-business; entrepreneurs; technology; e-commerce.
    DOI: 10.1504/IJBIR.2021.10041203
  • Economic development and market impact of radical innovation on the food industry via TT U-I   Order a copy of this article
    by Daniela Philippi, Emerson Maccari, Priscila Rezende, Bruno Matos Porto 
    Abstract: The adoption of open innovation by the industry is on the rise, seeking research and development (R&D) through technology transfer from the university. Radical innovations are relevant for agribusiness and can lead to major changes and generate benefits. This study investigated the economic development and market impact of a radical innovation in the food industry via technology transfer university-industry (TT U-I), based on the contingent effectiveness model of TT. The TT innovation in this study regards the discovery of a molecule that is capable of extending shelf life of pre-processed food. The results showed effects of the innovation that the Model had not plotted, namely revenue extended to supply and productive chains, profitability beyond the enterprise, TT as a source of incremental innovations, vast potential to create new jobs and new businesses, international economic impact, and return of licenses to the agent (university), which promoted investments in new TT processes.
    Keywords: contingent effectiveness; economic development; food industry; market impact; radical innovation.
    DOI: 10.1504/IJBIR.2021.10041204
    by Ana Castillo-Canalejo, Sandra Sánchez-Cañizares, Luna Santos-Roldán 
    Abstract: Sun and sea tourism is one of the sector’s biggest drivers of visitor flow. It is, therefore, of great importance to evaluate the level of tourist satisfaction. This study serves a double purpose: first, to carry out a bibliometric analysis of the classics of literature on sun and sea tourist satisfaction; second, to examine the profile of tourists visiting the Andalusian coastline by looking at levels of satisfaction and expectations with the different tourist offer indicators. This has been achieved by means of a questionnaire that was handed out to 4,571 tourists. The main results of the bibliometric analysis show that despite the need for a better understanding of tourist satisfaction for the sun and sea segment, research in this area is scant and few studies have been published in international journals. The statistical analysis shows how tourists can be classified into two groups according to their level of satisfaction.
    Keywords: tourist; satisfaction; sun and sea; bibliometric analysis.
    DOI: 10.1504/IJBIR.2021.10041225
  • Technological Development of Biofertiliser Products and Processes: A Patent Analysis   Order a copy of this article
    by Andrés Eduardo Coutiño-Puchuli, Zoe T. Infante-Jiménez, José Alberto Solis-Navarrete 
    Abstract: The objective of this research is to identify trends in technological developments in biofertiliser products and processes based on patent analysis to help in present and future research. The investigation was carried out in Web of Science and Scopus for the bibliometric study; the Patentscope search tool was used for the status of applications and grants. The results yielded 122 applications and 18 patents granted, showing that the countries that make the most applications are China and Russia. This study provides knowledge about the patenting process, as well as the products and processes related to biofertilisers that have been granted in concession or are in the application process; therefore, the contribution of this work is to offer the latest regarding the development of patents on biofertilisers and sustainability. Biofertiliser innovations respond to a socio-economic and environmental need through precise scientific and technological research activities, guaranteeing adequate and sustainable use of biofertilisers in the market.
    Keywords: biofertilisers; technological development; patents; sustainability; innovation.
    DOI: 10.1504/IJBIR.2021.10041338
  • A Study on Resource Stretch and Leverage From the Perspective of Dynamic Capabilities   Order a copy of this article
    by Thuy Dung Pham Thi, Chi Minh Nguyen, Nam Tien Duong, Van Kien Pham 
    Abstract: The dynamic capabilities view, documented in many strategic management studies, addresses how firms integrate, build, and configure the resource-bases to respond to the market dynamism. This study aims to present an overview of these previous studies and explore the relationship between internal and external dynamics of a firm, which has received little attention in the literature body. Drawing on a case-centred narrative approach, we analysed the cases of five companies in various industries. Our findings show remarkable similarities among the interviewed companies’ narratives, which reveal five basic themes: top managers’ awareness leverage, industrial relationship leverage, strategic leverage, corporate knowledge leverage and corporate asset leverage. These themes reflect how dynamic capabilities are utilised to adapt, manipulate, and expand the resource-base within an organisation to either explore or exploit new opportunities. Accordingly, firms can understand the role of the dynamic capabilities in resource management and properly direct future managerial activities.
    Keywords: dynamic capabilities; market changes; resource leverage; business environment; competitive advantages.
    DOI: 10.1504/IJBIR.2021.10041339
    Abstract: Internet of things (IoT) is a popular technology used for various business use cases and it has the potential to speed up the shared economy in business sector. The intensification of technology in business application is a boon to business stakeholders nevertheless storing business and customer information in centralised server, maintaining integrity of data stored and managing identity of the legitimate users are still posing serious threats to the deployment of technology in the business field with higher data breach cost. These vulnerabilities make the business owners dither in collaborating their business though it increases profit. The proposed security enhanced collaborative business model (CBM) approach using Ethereum blockchain over IoT aims to allow business owners to collaborate in their business by ensuring trust and integrity with low deployment cost and build brand for their products in the market that is valued by the customers.
    Keywords: blockchain; collaborative business model; CBM; Ethereum; internet of things; IoT security; smart contracts.
    DOI: 10.1504/IJBIR.2021.10041340
  • Innovation systems performance drivers and outputs: a systematic literature review and directions for future research   Order a copy of this article
    by Ana Ortega, Ricardo M. Pino 
    Abstract: Innovation is a requirement to tackle social, economic and environmental challenges. To understand how to measure innovation is key for policymakers, business and social leaders, as it allows the design of better strategies related to the development and evaluation of innovation systems (ISs). The purpose of this systematic literature review (SLR) is to identify and explain the key innovation system performance (ISP) drivers and outputs through descriptive and content analyses. A total of 139 articles between 1998 and 2021 were included in the SLR, and the analyses were performed using software for qualitative research data analysis. The main conclusions are that while research about ISP is increasing, there is little consensus on how to measure innovation drivers and outputs. Future research should address composite and standardised indicators to measure ISP, allowing a better understanding of performance and comparisons among different ISs.
    Keywords: innovation systems; business innovation; literature review; metrics; performance drivers and outputs; indicators.
    DOI: 10.1504/IJBIR.2021.10041373
  • Adoption intention and usage behavior of Mobile Travel Apps: Integration of Trust, Technology Acceptance Model (TAM) with Social Cognitive Theory (SCT)   Order a copy of this article
    by H.M. Kamrul Hassan, Saikat Das, Mohammed Shahedul Quader 
    Abstract: Due to the recent development of new technologies, travel-based organisations worldwide are continually adopting user-friendly mobile travel apps to provide tourists with multidisciplinary service benefits. This study evaluates factors affecting young consumers’ mobile travel apps’ actual usage, where variables are taken from social cognitive theory and technology acceptance model. Using a cross-sectional survey, relevant data generated from 386 consumers who resided in Chattogram, Bangladesh. Related hypotheses are developed and validated, employing the partial least squares technique utilising SmartPLS 3.0. Results suggest that perceived ease of use, self-efficacy, social norms, and trust are significant precursors of the intention to use travel booking apps. And the intention to use mobile travel apps is a significant precedent for young consumers’ mobile travel apps usage behaviour. In this study, the integration of theory and practice will help academicians and professionals to explore a viable solution to a demanding issue in the tourism industry.
    Keywords: mobile travel apps; perceived usefulness; perceived ease of use; PEU; self-efficacy; social norm; trust; actual usage.
    DOI: 10.1504/IJBIR.2021.10041374
  • Determinants of Innovation for Emerging Market MNEs: Evidence from Chemical Industry in India   Order a copy of this article
    by Niti Bhasin, Harmanpreet Kaur 
    Abstract: Over a period of time, innovation has become the key for developing ownership advantages for emerging market MNEs. To examine the firm-level determinants of innovation for emerging market MNEs, this paper looks at the case of firms in the Indian chemicals and chemical products industry. The chemicals and chemical products industry is a high-technology and research-intensive industry and serves as a base for other industries. Hence, innovation in this sector can have spillover effects on other related industries as well. Employing panel data regression and using R&D (capital and current account) intensity and R&D (current account) intensity, empirical analysis has been conducted for the period 2009-2016. The results depict that young firms are more innovative. Growth, capital intensity, employee skills intensity, export intensity, import intensity and technology purchase intensity of firms significantly and positively affects innovation. In contrast, profit intensity negatively influences innovation.
    Keywords: emerging market MNEs; innovation; chemicals industry; India; R&D intensity.
    DOI: 10.1504/IJBIR.2021.10041375
  • Exploring Impact of Selected Marketing Strategies on the Brand Differentiation   Order a copy of this article
    by Fatehi Almugari, Nabil Mohamed Abdo Alabsy, Amgad S.D. Khaled, Eissa A. Al-Homaidi, Majed Kassem Alsyani 
    Abstract: The objective of this study is to determine the role of marketing strategies in brand differentiation. It is a primary data research where data was collected through questionnaire. For analysing purpose, AMOS and SPSS software have been used. A convenient sampling method was applied to select the respondents. The EFA is applied to construct the study dimensions. The validity and reliability were testing using the CFA outcomes. To test the hypotheses, the structural equation modelling was used. The study found that, there is a positive and direct impact between marketing innovations; customer-value based pricing, creative advertising, labelling and brand differentiation. Theoretically, the results can be used as a start point for making deep research in the same area. Practically, the results provide marketing managers with many suggestions for improving marketing strategies. The study results are limited only to the consumers in, small geographic area, Ibb town, Yemen.
    Keywords: marketing innovation; customer-value based pricing; creative advertising; labelling; brand differentiation; exploratory factor analysis; EFA; confirmatory factor analysis.
    DOI: 10.1504/IJBIR.2020.10041376
  • Adoption of NFC-mobile payments by Generation Y consumers in Punjab: Empirical Evidence from UTAUT   Order a copy of this article
    by Sandeep Kaur, Nidhi Walia 
    Abstract: Although near field communication technology represents an opportunity for India to embrace the next frontier of mobile payments. However, consumers adoption of NFC-mobile payments is still lagged compared to QR mobile payment system. Therefore, the current research explores the potential of unified theory of acceptance and use of technology (UTAUT) integrated with adoption readiness (AR) and perceived risk (PR) in explaining Generation Y consumers adoption of NFC-mobile payments in Punjab. The results based on structural equation modelling (SEM) analysis of 500 smartphone users indicate that perceived usefulness (PE), perceived ease of use (EE), facilitating conditions (FC), and social influence (SI) are vital dimensions of adoption readiness; which positively influence the behavioural intention. On the other hand, Perceived risk measured through security, privacy, and financial risk negatively influences behavioural intention (BI) to use NFC-mobile payments. Finally, the paper highlights the key implications for stakeholders.
    Keywords: NFC-mobile payments; Generation Y; UTAUT; perceived risk; adoption readiness; behavioural intention.
    DOI: 10.1504/IJBIR.2021.10041378
  • One marketing metric to rule them all? An examination of the emergence and rise of Net Promoter Score as a marketing fashion   Order a copy of this article
    by Dag Øivind Madsen  
    Abstract: Net promoter score (NPS) is heralded by its proponents as the quintessential marketing metric for measuring customer and brand loyalty. The popularity of NPS is currently very high, especially in North American companies, and the frenetic interest has led some commentators to state that it resembles a religion. In the current paper, the emergence and rise of NPS is examined using management fashion theory as an interpretive lens and organising framework. The findings indicate that the NPS concept exhibits several of the key characteristics and hallmarks of management fashions. However, in recent years, the concept has attracted more scrutiny and negative publicity. Therefore, it can be argued that the NPS concept, at least to some extent, has fallen victim to its own success. The paper discusses these findings about NPS’s evolutionary trajectory and lifecycle in light of theories about management fads and fashions.
    Keywords: net promoter score; NPS; marketing metric; management concept; management fashion; emergence; rise; evolution; lifecycle.
    DOI: 10.1504/IJBIR.2021.10041533
  • Impact of Business Intelligence Capabilities on Competitive Performance of pharmaceutical manufacturing companies in Jordan   Order a copy of this article
    by Mujahed AlTahraw, Mohammad Almarshad, Mosa Al-qaryouti, Majdi Al Habash 
    Abstract: This study aimed to shed light on the impact of business intelligence capabilities as one of the methodologies dedicated to dealing with dynamic environments on competitive performance. The study population was represented by managers working in pharmaceutical manufacturing companies as it is one of the leading industrial fields in Jordan. A sample of 1,458 managers was reached. In this study, structural equation modelling (SEM) was used for data analysis and hypothesis testing. The results showed that business intelligence capabilities had a positive impact on competitive performance. Accordingly, this study contributes to developing the theory of dynamic capabilities supported by modern technology, as well as it urges managers to increase the skill of employees to interact and use systems supported by information technology by providing training programs and seminars that contribute to increasing their awareness of the conditions of the dynamic business environment.
    Keywords: business intelligence capabilities; BIC; competitive performance; pharmaceuticals manufacturing companies; Jordan.
    DOI: 10.1504/IJBIR.2021.10041557
  • Designing the Leadership Model for Knowledge-based Enterprises via Mixed Research Methodology   Order a copy of this article
    by Hadi Teimouri, Somayeh Salem, Mohammad Hosein Moshref Javadi, Ali Shaemi Barzoki 
    Abstract: The current study aimed to design the leadership model for knowledge-oriented enterprises in Isfahan province via the mixed-research methodology and the use of the grounded theory in qualitative section. To this end, a group of primary themes was collected during a coding process and some categories were extracted besides performing open interviews with 17 senior managers of the knowledge-based enterprises and academic experts. Then, the link among these categories was explained in the form of causal conditions, axial phenomenon, underlying conditions, intervening conditions, and strategies and consequences in the framework of coding paradigm and a theory was created. In the quantitative section, the governing relations and goodness of all major factors of the proposed qualitative model were evaluated and confirmed via structural equation modelling by means of AMOS software.
    Keywords: leadership; leadership of knowledge-based enterprises; knowledge-based enterprises; knowledge employees; grounded theory.
    DOI: 10.1504/IJBIR.2021.10041645
  • Investigating consumer acceptance of NFC mobile payment apps in India: A UTAUT2 approach   Order a copy of this article
    by Kanishk Gupta, Nupur Arora 
    Abstract: Near field communication (NFC) payment apps is a promising new age technology which is predicted to impact daily monetary transaction immensely in India. This technology got its popularity after digital payment methods gained popularity due to demonetisation. Were the current research attempts to study the adoption of NFC payment apps in India through UTAUT2 approach. Utilitarian value was also used as a moderator in the research model to check its effect on other factors in the study. A sample of 304 respondents was gathered and analysed through PLS-SEM technique in order to examine UTAUT2 theory. The results evidently depicted that performance expectancy, effort expectancy and hedonic motivation significantly and positively predict behavioural intention with no significant moderation effect of utilitarian value. Also, Social influence, facilitating conditions and habit were not supported. Subsequently, behavioural intention did not significantly predict use behaviour towards NFC payment apps both before and after moderation.
    Keywords: near field communication; NFC; performance expectancy; effort expectancy; habit; social influence; facilitating conditions; utilitarian value; hedonic motivation.
    DOI: 10.1504/IJBIR.2021.10041789
  • Determinants of Facebook adoption as a marketing strategy among services-sector in north-western Nigeria   Order a copy of this article
    by Idris N. Abdullahi, Mohd Heikal Husin, Ahmad Suhaimi Baharudin 
    Abstract: Despite the benefits of Facebook to small and medium enterprises (SMEs), little is known about the determinants of Facebook adoption by SMEs in developing countries. This paper investigates the effect of relative advantage, perceived risks, top management support, organisational readiness, competitive pressure, and government support on Facebook adoption using data from 153 decision-makers of service SMEs in north-western Nigeria. The technology-organisation-environment framework (TOE) was utilised as a theoretical basis. Data was collected via an online survey and analysed using SmartPLS 3.2.8. Relative advantage, top management support, organisational readiness, and government support showed a significant and positive effect on Facebook adoption. Perceived risk was found to have a significant negative impact, while competitive pressure does not influence Facebook adoption. Findings from this research can be used by managers, SME owners, and policymakers in Nigeria to improve the Facebook adoption by SMEs in the services sector of north-western Nigeria.
    Keywords: Facebook adoption; service sector; small and medium enterprises; SMEs; Nigeria; marketing strategy.
    DOI: 10.1504/IJBIR.2021.10041803
  • Electronic Archiving Quality and Employees’ Performance: The Mediating Role of Organizational Development   Order a copy of this article
    by Nida'a Al-Husban, Sulieman Al-hawary 
    Abstract: This study purposed to investigate the impact of electronic archiving quality on employees’ performance in the presence of organisational development as a mediating variable. The qualitative questionnaire was utilised to measure levels and relationships among variables in the ministry of planning and international cooperation. A total of 260 questionnaires were distributed using the complete census method to the employees, whereby 186 questionnaires were returned and used for analysis. By using structural equation modelling (SEM), data have been analysed to test the study hypotheses and meet its objectives. The study results indicated that a significant relationship between electronic archiving quality and both employees’ performance and organisational development. Indeed, organisational development was found a mediating variable in the impact relationship between electronic archiving quality and employees’ performance. Consequently, the study contributes to highlighting the role of electronic archiving as a factor related to the theory of change that aims to enhance the organisations’ ability to cope with rapid change environments. Moreover, the study suggested to adopt a digital transformation strategy by providing the developing equipment and supplies for employees to perform their duties in the best way.
    Keywords: electronic archiving quality; employees’ performance; Ministry of Planning and International Cooperation; organisational development; Jordan.
    DOI: 10.1504/IJBIR.2021.10041851
  • CSR in Engineering Education: Evidences from India and Abroad   Order a copy of this article
    by Aashish Bhardwaj, Anu Gupta, Samira Tawangar 
    Abstract: Corporate social responsibility (CSR) aligns a company’s social and environmental activities with business purposes and values. Companies extend help for building social infrastructure, helping local communities, improving workplace conditions for labours and economic development at large. All these activities improve company’s market value and help in gaining competitive advantages over other companies in same segment. This paper presents activities extended by companies (mainly software companies) for supporting the technical education and their effect on the society. Notable CSR projects from the prominent companies have been identified and their contribution to the technical education has been presented from the Indian as a well as global perspective. All such CSR initiatives help to mitigate risks, enhance reputation and contribute to business results. At the same time, benefits to engineering students include their work experience on live project, international certifications and tag of
    Keywords: corporate social responsibility; CSR; corporate philanthropy; Microsoft IT Academy; TEALS; Infosys campus connect; Cisco Networking Academy; India.
    DOI: 10.1504/IJBIR.2021.10041864
  • Digitalization in accounting according to accountants' perception: An extended TAM model   Order a copy of this article
    by MALIK A.B.U. AFIFA, Hien Vo Van, Trang Le Hoang Van 
    Abstract: The main purpose of this study is to investigate whether accountants’ knowledge and skills about technology affect the level of digitalisation in accounting using the expanded TAM model. The study data was collected using an online questionnaire, where it sent randomly to 1,200 listed companies in Vietnam (one questionnaire for each company). The findings of this study indicated that skills about technology were positively linked with the level of digitalisation in accounting and had a stronger influence than knowledge and perceived usefulness about that technology. Besides, the level of digitalisation in accounting was not linked with perceived ease of use. Further findings showed the importance of perceived usefulness as it plays mediating role in the relationship between both technological knowledge and skills with the level of digitalisation in accounting. Finally, in the trend of digitalisation, Vietnamese companies should apply digital technology to maintain their competitive advantage and ensure their survival.
    Keywords: accountant knowledge; accountant skills; technology; digitalisation; accounting; extended TAM.
    DOI: 10.1504/IJBIR.2021.10041901
  • Improving Employee Performance, Commitment and Satisfaction through Leadership Style: Mediating Effect of Employee Satisfaction   Order a copy of this article
    by Zubair Hassan, Abdul Basit 
    Abstract: This research examined the impact of the leadership styles on employee performance, commitment, and satisfaction as well as the mediating effect of employee satisfaction. A sample of 304 Malaysian IT employees were selected using simple random probability sampling. Data was analysed using structural equation modelling via AMOS 22. The result shows that both leadership styles have significant effects on employee performance, commitments, and satisfaction. Also, we found that democratic leadership has significantly positive effect on performance, commitment, and satisfaction, while laissez-faire leadership style has significantly negative effects on employee performance, commitment, and satisfaction. Furthermore, we found that satisfaction has no mediating effects on the relationship between leadership styles, commitment, and performance. Therefore, we concluded that cultivating democratic leadership style will enhances employee performance, commitments, and satisfaction. Implication of research was discussed.
    Keywords: leadership style; commitment; performance; satisfaction; IT-firms; Malaysia.
    DOI: 10.1504/IJBIR.2021.10041945
  • Innovativeness in the economic system: the Italian experience   Order a copy of this article
    by Guido Migliaccio, Pietro Pavone 
    Abstract: The innovative potential of modern economic systems has become a fundamental variable. This study examines the profitability of innovative start-ups in the Italian ecosystem, considering the period 2014
    Keywords: profitability performance; innovative start-ups; financial statement analysis; ratios; analysis of variance; Italian.
    DOI: 10.1504/IJBIR.2021.10042023
  • A quantitative review and analysis of social commerce adoption studies by focusing on applied theories   Order a copy of this article
    by Nasibeh Pouti, Mohammad Taghi Taghavifard 
    Abstract: This study aims to examine the evolution of related studies on the acceptance and use of social media in business. To this aim, the basic theory approach was used. Based on a systematic review, 259 related studies were identified in three stages and analysed with an emphasis on basic theories. Accordingly, 36 major theories were evaluated based on their dimensions, applications, and business processes used in their studies, as well as the type of social media, the research methodology, and input and output of the study. Accordingly, technology acceptance model, social support theory, theory of planned behaviour, theory of rational action, social influence theory, and social exchange theory were considered as the most widely used theories. In addition, perceived ease of use and usefulness, attitude, user satisfaction, value, trust, informational and emotional support, reviews and social influence have been most widely used in social commerce acceptance studies.
    Keywords: adoption and use; social media; basic theories.
    DOI: 10.1504/IJBIR.2021.10042100
  • Impact of Organisational Capabilities on R&D Project Innovation Performance of E&E Manufacturing Firms in Malaysia   Order a copy of this article
    by Asmat-Nizam Abdul-Talib, Chee Wei Keung 
    Abstract: Innovation is vital as it contributes to business sustainability and success in a rapidly changing business environment characterised by high customer expectations and requirements, as well as business and technology competitions. Thus, organisational capabilities are expected to influence organisational performance directly. This research investigated the impact of organisational capabilities (i.e., technological marketing, customer relationship management, and management capabilities) on the research and development (R&D) project innovation performance of manufacturing firms. Data were collected through an online survey involving 56 electronic and electrical (E&E) manufacturing firms in Malaysia. The results indicated that marketing and management capabilities had a significant positive impact on R&D project innovation performance. However, unexpectedly, customer relationship management and technological capabilities did not show a significant effect on R&D project innovation performance. Of the two significant predictors of innovation performance, management capabilities were found to be a stronger contributor compared to marketing capabilities.
    Keywords: organisational capabilities; research and development; R&D; innovation; electronic and electrical industry; manufacturing firms; performance.
    DOI: 10.1504/IJBIR.2021.10042101
  • Customers’ Acceptance of Digital Marketing Techniques: The Impact of Search Engine, E-mail, and Social Media Marketing   Order a copy of this article
    by Shadi Altarifi, Ali Al- Quran, Hanan Almomani, Mohammad Eldahamsheh, Anber Mohammad, Sulieman Al-hawary 
    Abstract: The aim of this study is to explore customers’ acceptance of digital marketing techniques. Based on a literature review on digital marketing research, three techniques were chosen for the purpose of the study: search engine, email, and social media marketing. Data were collected using a questionnaire administered to grocery customers. Ninety-eight questionnaires were returned with a response rate of 65%. Analysing data using IBM SPSS and Smart PLS 3.0, the results found that both search engines and emails had no significant effects on customers’ acceptance of digital marketing. On the other hand, the results showed that social media as a common technique among customers had a significant and positive effect on customers’ acceptance of digital marketing. The contribution of the study is that it established a link between customer perspectives and digital marketing acceptance. Research implications, recommendations and future research directions are reported.
    Keywords: digital marketing acceptance; DMA; customers’ perspectives; search engine marketing; SEM; email marketing; social media marketing; SMM.
    DOI: 10.1504/IJBIR.2021.10042135
  • Recovering from a crisis: Designing and implementing a positive change intervention   Order a copy of this article
    by Raina Chhajer, Ankita Tandon, Thomas Joseph 
    Abstract: This qualitative study examines the nuances of a positive organisational change initiative at a Middle Eastern financial services firm after the global financial crisis of 2008. This study employs a single-case study design. Data was collected through semi-structured interviews, stories, audiovisuals, and secondary sources and analysed using the thematic analysis approach. We identify specific positive practices and enablers of successful positive organisational change. The findings suggest that four positive practices opportunity to connect, display of hidden talents, building personal skills, moments of playfulness, and four enablers of change formation of high-quality connections, individual capacity building, enhanced job engagement, experience and display of positive emotions lead to high performance. Our study contributes by developing a theoretical and actionable framework for designing and implementing positive change interventions, especially as organisations recover from major crises.
    Keywords: positive organisational change; positive practices; job engagement; high-quality connections; positive emotions; Middle East.
    DOI: 10.1504/IJBIR.2021.10042174
  • The Impact of Textual and Automated Analysis in Auditing and Accounting   Order a copy of this article
    by Amanina Rahman, Ulaganathan Subramanian, Minh-Son Dao 
    Abstract: Rapid advances in textual analysis and its applications in the field of auditing and accounting have received a lot of attention in this profession. This paper is focusing on the impact of textual and automated analysis in both the areas. This paper analysed the roles, benefits and risk associated with applying textual and automated analysis in the audit and accounting profession. The research used secondary data focusing on current literature centred on the two areas and the history to analyse the impact of textual and automated analysis. This paper concludes that that textual and automated analysis will benefit to Accounting and Auditing profession.
    Keywords: textual analysis; accounting; auditing.
    DOI: 10.1504/IJBIR.2021.10042178
  • Cryptoeconomics as a Market Shaping Phenomenon upon Business Model Innovation: A Systematic Literature Review   Order a copy of this article
    by Allysson Allex Araújo, Pamella Soares, Raphael Saraiva, Samuel Câmara, Jerffeson Souza 
    Abstract: An innovative business model (BM) can either create a new market or allow a company to shape new opportunities in the existing market. A new market that has been enabling novel ways of value proposition is the one covered by the BMs based on cryptoeconomics. However, the academic knowledge about cryptoeconomics as a market shaping phenomenon upon business model innovation (BMI) is spread across the literature, and no previous study has systematically reviewed this promising state-of-the-art. In order to clarify how this market has been shaped in practice, we systematically reviewed this literature aiming to identify what topics have been empirically investigated and what are currently the challenges as well as limitations that need further investigations. Evidences from the reviewed studies demonstrate that cryptoassets represent a sparking scenario for BMI research. For practitioners, our findings reveal opportunities for the use of cryptoassets by covering different market segments and value propositions.
    Keywords: cryptoeconomics; business model innovation; BMI; blockchain; market shaping; systematic literature review; SLR.
    DOI: 10.1504/IJBIR.2021.10042181
  • Transportation Model of Humanitarian Logistics: Case of COVID-19 Monsoon Floods   Order a copy of this article
    by Yudi Fernando, Muhammad Shabir Shaharudin, Umi Nadhira Abdul Majid, Imran Syamil Zahanapi 
    Abstract: It is a challenging task to manage humanitarian logistics during COVID-19. This paper investigates how firms overcome floods and the COVID-19 pandemic transportation model simultaneously due to its severity on firms’ performance. This paper aims to examine the transportation model’s optimism, which needs to select the best route to deliver the monsoon floods relief operations during the COVID-19 pandemic. Arena software with a discrete event simulation and a multilayer perceptron (MLP) analysis using a deep learning technique was deployed in the method. The simulation software shows the most effective scenario with flexibility and MLP with root relative squared results found that disaster operations for mitigation are the most critical humanitarian performance indicators. The humanitarian logistics model is practical for NGOs or government agencies since it was designed with the COVID-19 scenario. The simulation technique is suitable for solving a practical problem and providing an alternative solution to humanitarian logistics.
    Keywords: transportation model; discrete event; simulation; non-government organisation; humanitarian logistics; multilayer perceptron; MLP; deep learning; COVID-19.
    DOI: 10.1504/IJBIR.2021.10042238