Forthcoming articles

International Journal of Business Innovation and Research

International Journal of Business Innovation and Research (IJBIR)

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International Journal of Business Innovation and Research (112 papers in press)

Regular Issues

  • Absorptive Capacity for Development of Assistive Technology: A Study on Businesses with Social Impact   Order a copy of this article
    by Franklin Menezes Da Silva, Priscila Rezende Da Costa, Sergio Silva Braga Junior 
    Abstract: The latest study by the World Health Organization (WHO, 2011) revealed that the worldwide population with disabilities already exceeds 1 billion people, with one in five having their lives hampered by lack of financial resources. Many businesses with social and practical understanding of this markets character are aware of this scenario, with the objective of taking advantage of this opportunity and developing products or services for the disabled population (Social Finance and Business Impact Forum, 2016). Considering this context, the proposition arises that the acquisition, assimilation, transformation, and exploitation of external knowledge can boost the development of assistive technology, economically leveraging businesses, and contributing to the social and inclusive needs of the population with disabilities. Thus, this study aims to analyze how absorptive capacity influences assistive technology development in businesses with social impact (BSI). The research performed was descriptive and qualitative, using the case study method. The data was collected using semi-structured interviews with managers of BSI Expansion and Alpha (fictitious names). The results highlight the characterization of assistive technology development and the analysis of the properties of absorptive capacity (ACAP) in BSI. As a contribution for the advancement of knowledge, the study identified the descriptive properties of the ACAP construct in the development of assistive technology processes. The study makes a practical contribution as social business managers and public policy makers could use the research findings as support for decisions about the development and scalability of new assistive technologies.
    Keywords: Assistive Technology; Absorptive Capacity; Business with Social Impact.

  • The Impact of Parasocial Interaction toward Prospective Students Intention to Enroll in a University and Share Information through Electronic Word-of-Mouth (eWOM)   Order a copy of this article
    by Meyliana Meyliana, Achmad Nizar Hidayanto, Bruno Sablan, Eko K. Budiardjo, Nurul M. Putram 
    Abstract: Nowadays, fierce competition among universities in acquiring prospective students is driving universities to make changes in their marketing activities. Inspired by the concept of parasocial interaction, the authors researched whether parasocial interaction could be used by universities to build a closer relationship with prospective students. Three different constructs of parasocial interaction were researched, to gauge their effect on a prospective students intention to enroll in a university and share information by electronic word-of-mouth (eWOM): a) perceived interactivity, b) openness, and c) knowledge. Data collection was done by surveying 311, 12th grade students in Indonesia, and processed using Partial Least Square Structural Equation Modeling (PLS SEM). The results showed that parasocial interaction has a positive and significant impact on prospective students intention to enroll in universities and encourage information sharing through eWOM.
    Keywords: parasocial interaction; prospective students; universities; PLS SEM; eWOM.

  • Retail Brand Equity: Moderating Role of Retail Price Deals on Retail Brand Association and Retail Brand Equity Relationship   Order a copy of this article
    by Ramesh Kumar, Raiswa Saha, Sridhar Manohar, P.C. Sekar 
    Abstract: The paper discusses and focuses upon presenting several shades of differentiating dimensions to a wide array of demanding consumers. The online retail industry is a unique setup with high market potential and the low entry barriers where most of the retailers sell the same products under different price points. Though the price of the products are same for all the retailers, they use discounts, offers, price cuts, refunds and other methods to acquire and retain customers. Under these conditions, this research is emphasized on demonstrating the sources of retailer equity and intended to test the moderating effect of price deals on retailer association and retailer brand equity relationship. The study administered a survey questionnaire and collected 262 samples through online sureveys as well as face to face interviews.The scales were measuring the exact construct and its been evaluated against reliability, convergent validity, and discriminant validity using the data collected. Partial least squares (PLS) SEM procedure was applied to examine the influences of price deals on brand equity and its precedents. This paper contributed to the existing retail brand equity frameworks by adding price deal as a new dimension and explored the necessity of the e-tail quality dimension instead of perceived quality dimension in tradition brand equity frameworks. The results from this study will help online retailers and researchers to recognize the importance of the retailer equity dimensions and their criticality in creating a long-term relationship.
    Keywords: Online purchase; Consumer Behavior; Brand Equity; Price deals; Moderation; Online retailing; Retail Equity; Retail Awareness; Retail Association; E-tail Quality; Retail Loyalty.

  • An Exploration of the Pattern of Managing Volunteers in the Construction Jihad   Order a copy of this article
    by Meisam Zohurian, Saeed Mortazavi, Mohammad Mahdi Far, Mohammad Lagzian 
    Abstract: The purpose of this study was to explore the pattern of managing volunteer forces in Construction Jihad. To achieve this, two strategies, namely, the grounded theory and interpretive structural modelling were used. The present research is a developmental one in terms of nature, an idealist and pragmatic in terms of ontology and is based on subjective interpretations and objective knowledge in terms of epistemology. The research population consist two sections of the Construction Jihad organisation managers and employees. The findings of the research led to the identification of 903 primary codes in the form of 82 concepts. In the next step, the concepts were reduced to 17 more abstract categories. Then, the type of relationship between these elements was evaluated in pairs by the experts and based on that, the final pattern of the research was drawn up. In this pattern, the categories of religious values, empathic leadership, and trust are elements that affect other elements; however, they themselves are not affected, which is why they were plotted in the first level.
    Keywords: Construction Jihad; Volunteering; Management of Volunteers; Data-based Theorization; Interpretative Structural Modeling.
    DOI: 10.1504/IJBIR.2020.10015898
  • The Impact of R&D Incentives in the Competitiveness of Portuguese SMEs   Order a copy of this article
    by Liliana Abrantes, Elisabeth T. Pereira, Anabela Botelho 
    Abstract: The aim of the present study is to evaluate whether the European incentives received by SMEs to invest in R&D projects make these companies more competitive. With this purpose, was collected data from 151 SMEs, which received subsidies for R&D, from the COMPETE - Operational Programme Competitiveness Factors, during the period from 2007 to 2013. According to the economic literature, the return on R&D investment made by companies is not immediate, and the results on the competitiveness may not be observed in the early years. Using an econometric methodology of Panel Data, this study concludes that the incentives reflect a positive effect on SMEs competitiveness only in the third year after the R&D investment.
    Keywords: R&D Incentives; Subsidies; Competitiveness; SMEs; Innovation; Panel Data; Portugal.

  • Omni-channel: The future of olive oil marketing in Spain   Order a copy of this article
    by Hui Han 
    Abstract: Spain is not only the worlds leading olive-producer, but also the global largest export country of olive oil with a total $163 million in 2016. The global growth in olive oil consumption affords an opportunity for Spanish olive oil industry. Omni-channel seamlessly integrates all channels to maximize consumers service, which can be a key driver for the establishment of new olive oil distribution pattern. Thus, we propose one omni-channel model for olive oil companies to explore the global olive oil market. The proposal omni-channel model is based on Spanish olive oil companies, which account for more than 95% local market share. It also analyses the current retailing channels of olive oil in Spain, and particularly emerging experience social media, mass communication, showroom, vending machines, crowd shipping, C&C, and backward processes. Olive oil firms can set up and improve their own distribution system based on the omni-channel model proposed in this paper.
    Keywords: Omni-channel; Olive oil; Spain; Model; Showroom; Reverse logistics; Social media.
    DOI: 10.1504/IJBIR.2020.10016242
  • Industry relations in regional innovation systems: A case study of oil and gas in Santander-Colombia   Order a copy of this article
    by Cinthya Arias, Jaime Alberto Camacho, Piedad Arenas 
    Abstract: The cooperation of the industry with the agents located in its geographical proximity is key to the development of innovative territories. In this context, the purpose of this article is to shed light on the objectives that promote this cooperation, in particular on those unidentified in literature. Among the results obtained are a theoretical analysis framework of the interactions between industry and other agents of the Regional Innovation Systems - RIS - and a relational capacity description of the oil industry in a Colombian region.
    Keywords: industry; innovation system; networks; university-industry linkage; Santander; oil and gas industry.
    DOI: 10.1504/IJBIR.2021.10023551
  • Consumers Actual Purchase behavior towards Green Products: A study on Bangladesh   Order a copy of this article
    by Ummul Wara Adrita 
    Abstract: Consumers are now getting more concern about environment but the consciousness is not reflected in actual purchase behaviour for green product. Moreover Bangladesh is a good prospect for green market because of the environmental condition along with the noticeable rate of economic growth. This study examines the consumers' actual purchase behaviour toward green product in Bangladesh. The objective of this study is to examine the relation between the actual consumer behaviour and the facts related to green product as availability, information and price to understand why the consumers' of Bangladesh are stepping behind to make green purchase. A survey was made on a structured questionnaire and regression analysis was done. Based on the response of 350 samples, the result shows that each variable has vital influence in consumers' actual behaviour where the availability of product and information have high impact on actual purchase behaviour.
    Keywords: Keywords: Purchase behavior; Green product; purchase intention; availability; information; price; regression analysis; retail store; Bangladesh.
    DOI: 10.1504/IJBIR.2020.10016083
  • Factors Affecting Customers’ Attitude towards Solar Energy Products   Order a copy of this article
    Abstract: This paper aims to understand the customer attitude toward solar energy products in the Indian context. The data of 510 respondents have been collected from rural areas of Punjab (India) through a structured research schedule using convenient sampling. Various factors have been identified that collectively impact the customer attitude towards solar energy products. Multiple regression analysis was used to measure the magnitude of the impact of the identified dimensions on the customer attitude. The results of regression analysis validated that customer attitude towards solar products is significantly determined by green purchase behaviour and government initiatives. However, dimensions such as environmental knowledge, promotion and advertisement, environmental concern, and peers influence were not found significant to the customer attitude towards solar energy products.
    Keywords: customer attitude; green buying behavior; government policies; peers influence; environmental concern; exploratory factor analysis; confirmatory factor analysis; multiple regression analysis.
    DOI: 10.1504/IJBIR.2019.10020491
  • Influence of corporate social responsibility on bottom of the pyramid (BoP) consumers' purchase intention   Order a copy of this article
    by Mahafuz Mannan, Riasat Amir, Muhammad Nasiruddin 
    Abstract: Corporate social responsibility has become one of the key strategic tools for a business organisation for sustaining and maintaining long-term profitability and growth. Although the influences of corporate social responsibility on consumer behaviour have been widely studied, very few studies have attempted to examine the role of corporate social responsibility on consumer behaviour, specifically for the consumers from the bottom of the pyramid (BoP). Thus, to contribute to the scarcity of literature, this is the first study that investigates how the dimensions of corporate social responsibility influence the purchase intention of the consumers from the BoP. The results of the empirical study reveal that among the dimensions of corporate social responsibility, legal responsibilities, ethical responsibilities, and philanthropic responsibilities have significant influences on the purchase intention of the consumers from the BoP. However, no significant influences of economic responsibilities and environmental responsibilities on the purchase intention of the consumers from the BoP were observed.
    Keywords: Corporate social responsibility; Economic responsibility; Legal responsibility; Ethical responsibility; Philanthropic responsibility; Environmental responsibility; Bottom of the pyramid.
    DOI: 10.1504/IJBIR.2019.10016188
  • Marketing strategies for start-up enterprises: Conceptual framework to analyze business performance through cross-sectional metrics   Order a copy of this article
    by Ananya Rajagopal, Fernando Moya 
    Abstract: The major challenges with the start-up enterprises (SUEs) in emerging markets are to explore right opportunities, co-create value, and identify suitable marketing strategies for sustainable growth. Understanding the business eco-system of SUE is essential to analyse the performance of start-ups in reference to marketing metrics. The metrics constitutes various performance indicators, which can be explained in a marketing-mix. These indicators help the SUE in identifying the attributes of consumers, and earmarking the potential consumer segments. The research questions have been identified in view of the above rationale, which help in deriving the conceptual framework for marketing strategies for SUEs. This research study is conceptual, towards identifying appropriate marketing strategies for the start-up enterprises engaged in developing digital solution for business-to-business and business-to-consumer marketing segment. The conceptual framework includes literature review, theoretical motivation, research propositions, and research model. This conceptual paper would help in conducting the empirical study in future.
    Keywords: Start-up enterprise; organizational design; performance; marketing metrics; minimum viable segment.
    DOI: 10.1504/IJBIR.2019.10016189
  • The Influence of Attitude, Customer Loyalty, and Past Experiences on Students Complaining Behavior: The Moderating Role of Gender   Order a copy of this article
    by Poh-Poh Ting, Winnie Poh-Ming Wong, Chee-Hua Chin 
    Abstract: Purpose - Complaining about service failures can happen at any time and in any situation. This study applied the Theory of Reasoned Action as the underpinning theory and opted to calibrate factors that influence the customers, specifically students in higher learning institution, about their complaint behavior intention. Design/methodology/approach - A non-probability purposive sampling technique was utilized for data collection from respondents who have had experiences in making a complaint. The selection of the respondents was on the basis of a sample of 559 students at a higher learning institution in Sarawak, Malaysia. To assess the developed model, SmartPLS 3.0 (version 3.2.6) was applied based on path modeling, to check the measurement models and to bootstrap for hypotheses testing. Findings - A salient finding of the study is that attitude, customer loyalty, and past experiences are strong determinants of customers (students) complaint behavior intention. Surprisingly, gender does not play a contributing role in the customers complaint intention among the students. Practical Implications - This study enhances both scholars and practitioners (higher learning institution) understanding about the importance of handling students complaint behavior. The ability to do so will, in turn, fulfil the students level of satisfaction. The findings of the study could be of value to the top management of universities and colleges to better understand how students complaint behavior intention can impact students enrollment. Originality/value There are limited studies investigating how consumer attitude, customer loyalty, and past experience influence several complaint behaviors from the perspective of students of higher education in Malaysia. Moreover, this study selected gender as the moderator variable to testify the moderation relationship within the proposed research framework.
    Keywords: Complaint behavior; Intention; Customer Loyalty; Attitude; Past Experience; Gender; Moderator; PLS-SEM; Malaysia.

  • Brand excellence: a holistic model for brands evaluation and ranking - the case of Isfahan brands   Order a copy of this article
    by Arash Shahin, Masoud Pourhamidi 
    Abstract: In recent years, relatively few scholars and practitioners have worked on the subjects of evaluating intellectual capital, particularly continuous and comprehensive evaluation of brands and almost all of the studies are confined solely to the financial or customer-based perspective. Since excellence models provide a comprehensive basis for performance improvement and benchmarking, the aim of this study is to propose a holistic model for brand excellence and to propose an implementation guideline intending to fill the gap between theory and practice of systems thinking in brand management. The model offers a structured approach about how to exploit brand strengths and how to classify or prioritize areas of improvement. A case study is presented to illustrate the capability of the proposed model.
    Keywords: Branding; Brand management; Brand evaluation; Excellence; Modeling.

  • The Relationship between Networking Capability and Commercialization Performance by Considering the Role of Dimensions of Network Structure   Order a copy of this article
    by Yasser Maghsoudi Ganjeh, Naser Khani, Akbar Alam Tabriz 
    Abstract: Commercialization is the process of transferring research's results emerging from the laboratory and bringing them to a successfully marketable product. Firms can utilize networks to ensure the successful commercialization through overcoming resource, knowledge and competence limitation. Nevertheless, no published studies have examined the impact of networking capability on commercialization performance by considering the role of business networks structure. This study aims at filling this gap and understanding relationships between networking capabilities, dimensions of business networks structure and commercialization performance. Therefore, the research questions are, how can networking capabilities do improve commercialization performance? And what is the role of the dimensions of business networks structure in the relationship between networking capabilities and commercialization performance? To answer the questions, we explain the concepts of commercialization, commercialization through networks, networking, networking capabilities, structural dimensions of business networks and finally propose a conceptual model for the relationship between networking capability and commercialization performance by considering the role of dimensions of business network structure.
    Keywords: commercialization; networking capability; network structure; business networks.

  • The Impact of Information Technology on Supply Chain Management in Internal Environment of Jordanian Industrial Companies   Order a copy of this article
    by Ashraf Bataineh, Yousef Abu Hajar 
    Abstract: The purpose of this study is to identify the impact of using information technology (IT) on supply chain management (SCM) in the internal environment of Jordanian industrial companies. The study sample consisted of 171 employees working in the Jordanian industrial companies, including the administrative and financial director, head of the administrative and financial department, information systems staff, and the employees. The study relied on descriptive analytical method and also used regression analysis. The study results showed an important impact of IT on SCM in the internal environment of Jordanian industrial companies. It also showed a positive relationship between each techniques of IT (information sharing, infrastructures, and strategic planning) and SCM in the internal environment of Jordanian industrial companies. The study's recommendations included the need to maintain the highest levels of IT techniques by keeping pace with the latest developments in the fields, such as information sharing and infrastructures services.
    Keywords: information technology (IT); supply chain management (SCM); information Sharing; infrastructures; strategic planning; internal environment; Jordanian industrial companies; critical success factors .
    DOI: 10.1504/IJBIR.2019.10016667
  • The extent of the influences of social media in creating impulse buying tendencies   Order a copy of this article
    by Mohammed Nuseir 
    Abstract: Buying behaviour tends to adopt a certain pattern: need identification, search between alternatives, buy, and post-buy evaluation. These patterns have been viewed as rational because they are based on certain principles. Any other buy behaviour that is not within this pattern is considered irrational or impulsive. In the case of Facebook, it has been found that users tend to follow certain indicators, e.g., tags, likes, and comments that have been posted by others on certain products and services. This leads to impulsive buying behaviour that quite often is as a result of being a user on Facebook. Previous studies on impulse buying have identified the challenges faced in defining impulse buying and placing Facebook within the scope of a catalyst for impulse buying. There has, however, been little in previous studies to showcase Facebook's role in motivating impulse buys. This study examines the features and roles of Facebook as a social media platform that encourages and creates impulse buying opportunities.
    Keywords: Buying behaviour; impulse buying; tags; likes; comments.
    DOI: 10.1504/IJBIR.2020.10016705
  • Corporate entrepreneurship, resources and capabilities, and institutional factor: An analysis for emerging markets   Order a copy of this article
    by Edwin Henao-García, Jose Arias-Pérez, Nelson Lozada-Barahona 
    Abstract: This work aims to examine the influence of organisational resources and capabilities, and institutional factors on corporate entrepreneurship. The analysis is conducted in six Latin American markets considered emerging markets. The study uses data from Global Entrepreneurship Monitor and includes 27,179 observations. Logistics regressions are employed in the methodology. Two theoretical perspectives are used: Resource-based theory for internal factors (entrepreneurship skills and competencies, entrepreneurial intention, entrepreneurial experience, personal networks, and opportunity recognition), and Institutional theory for external factors (fear of failure, media impact, and education). The main results show that all internal factors and one of the external factors (education) increase the probability of an individual being a corporate entrepreneur. The results also suggest that, for the countries studied in the analysis, media stories about successful new businesses reduce the probability of corporate entrepreneurship activities being pursued. This work contributes to both the development of the literature in the field of corporate entrepreneurship in Latin American emerging markets, and to the development of the theories used. It also contributes to practitioners wishing to foster corporate entrepreneurship in their firms, and to policy makers interested in nurturing corporate entrepreneurship as a solution to the lack of innovation in established firms and in their countries.
    Keywords: Corporate entrepreneurship; Resource based theory; Institutional theory; Innovation management; emerging markets.

    by Phuong V. Nguyen, Hoang M.P.T. Le, Thao D.D. Bui 
    Abstract: This paper aims to investigate how relationship quality can drive business partners word-of- mouth communication and loyalty in the business-to-business context. Furthermore, how cooperation and interrelation between suppliers and retailers in the construction industry would achieve sustainable competitive advantages. Finally, the problems accompanied with relationship quality affecting long-term development and preservation of business connections between retailers and main suppliers. This paper uses the PLS-SEM approach to analyse a data collection of 340 respondents, who represent retailers selling granite and construction materials in Ho Chi Minh City, Vietnam. The research finds some notable results: product quality is an important determinant, which has a strong impact on satisfaction, commitment, trust and loyalty. Besides, the result also supports that the higher the level of loyalty, the better effective the marketing channel from word-of-mouth is. Managerial implications are also recommended for managers to establish strategies to maintain and develop the relationships with their retailers.
    Keywords: stone retailing industry; relationship quality; loyalty; word-of-mouth.

    by Senthil Kumar, Thirumalai R, Arun KK 
    Abstract: Sustainable Manufacturing is the process of creating manufactured product that reduce harmful environmental impact, conserve energy and resources. It brings eco-friendly environment and are safe for employee, communities and consumers. Awareness of Sustainable manufacturing is increasing in competitive world. Many industries have taken steps for green growth ensuring that process is environmentally and economically sustainable. Importance of this study is to attain sustainable in milling. Cutting fluid is used in CNC machine to reduce heat generation in metal cutting process but usage of cutting fluid causes hazardness to environment and employee. To minimise the hazardness cooling air technique is used. Cooling air technique is achieved using vortex tube. Taguchi optimization technique was used to find optimal cutting parameters. Analysis of variance (ANOVA) is also applied to analysis the data obtained. The process was optimized for minimal flank wear considering environmental concern as a prime importance.
    Keywords: Sustainable Manufacturing; Milling; Vortex tube; Taguchi; ANOVA.

  • Openness in Research and Development: Co-patenting Impact on Breakthrough Innovations in the Pharmaceutical Industry   Order a copy of this article
    by Bassem Maamari, Alfred Osta 
    Abstract: Breakthrough innovations are crucial drivers of economic progress, often depending on external knowledge sources to complement internal knowledge. Co-patenting is one way to achieve this by implementing open innovation within research and development. The purpose of this paper is to explore the impact of co-patenting on breakthrough innovations in the pharmaceutical industry. A research question is tested empirically using an archival dataset comprising 866 patents in Pharma. The findings show that co-patenting has a significant positive impact on breakthrough innovations. Short of previous investigation, this paper provides new empirical insights on the open innovation and co-patenting levels, leading to both academic and practical implications on the field.
    Keywords: Breakthrough innovation; radical innovation; co-patenting; open innovation; Research and Development (R&D) collaboration.
    DOI: 10.1504/IJBIR.2020.10017102
    by Dayane S. Ferrazza, Katiuscia A. Teixeira, Daniel P. Puffal 
    Abstract: Innovation is an increasingly present topic in academic, business and governmental discussions. In the competitive economic context where companies operate, there is constant need for reinvention and search for new alternatives to keep minimally competitive in the market. Thus, it is important to understand what differentiates innovative companies as such and which existing capabilities drive innovation in organisations. Therefore, the present work is a qualitative case study that identifies and analyses the contribution of management and transactional capabilities to generating innovation in an innovative company in Brazil.
    Keywords: innovation; innovative brazilian company; management capability; transactional capability; reinvention; competitive; capacities; generation of innovation; capability; business.
    DOI: 10.1504/IJBIR.2019.10017565
    by Dayane S. Ferrazza  
    Abstract: Innovation is an increasingly present topic in academic, business and governmental discussions. In the competitive economic context where companies operate, there is constant need for reinvention and search for new alternatives to keep minimally competitive in the market. Thus, it is important to understand what differentiates innovative companies as such and which existing capabilities drive innovation in organisations. Therefore, the present work is a qualitative case study that identifies and analyses the contribution of management and transactional capabilities to generating innovation in an innovative company in Brazil.
    Keywords: innovation; innovative brazilian company; management capability; transactional capability; reinvention; competitive; capacities; generation of innovation; capability; business.

    by Mahesh Prabhu H, Ananth Kripesh, Sriram K. V 
    Abstract: Technological advancements and high speed connectivity has made the internet an integral part of our life. Life without internet is unimaginable and so is shopping. Online shopping is popular because of the wide range of products and services it provides to the customers. Online shoppers depend more on product information, specifically in terms of the look-and-feel of products, to make a purchase decision. The reason is lack of tangibility on online purchases. Perceived usefulness is the perception of consumers about how an online portal could add value and efficiency to them while shopping online. This study concentrates on the effect of product information and perceived usefulness on the purchase intention of online customers. Survey methodology was adopted and structural equation modelling technique was used. Analysis was done using Smart PLS version 3. The study shows a positive correlation between product information and perceived usefulness which in turn significantly influences the purchase intention. The study reveals the importance of detailed online product information and efficiency of the website as key factors that make customer buy online.
    Keywords: Purchase intention; perceived usefulness; online shopping; product information; customer satisfaction.
    DOI: 10.1504/IJBIR.2020.10017775
  • The effect of sponsorship on the promotion of sports events   Order a copy of this article
    by Mohammed Nuseir 
    Abstract: The purpose of this research study was to examine the effect of sports sponsorship on the promotion of sports events. While scholars have explored the main reasons why corporations sponsor sports events, they have not illustrated the overall effects of sponsorship on the promotion of the events and the factors affecting these outcomes. For this study, a quantitative approach with the use of a questionnaire was adopted; data were collected from 400 managers and organisers of sports events. The research questions addressed how the brand image of the sponsors improves when they sponsor sports events and what effect sponsorship has on the success of the events. Our findings showed that businesses that sponsor sports event gain improved brand image, increased exposure to customers and increased sales. Sports event managers and individual players also benefit from sponsorships. The study findings indicated that sponsors give technical, expert and financial support in exchange for improved brand awareness and brand image, which ultimately increases their revenues.
    Keywords: Sponsorship; Promotion of products; Sports Marketing; Sport Sponsorship.
    DOI: 10.1504/IJBIR.2020.10017780
  • Impact of financing patterns on business performance of e-startups in India: A Research Model   Order a copy of this article
    by Trapti Mittal, Pankaj Madan 
    Abstract: The purpose of this paper is to identify the determinants of financing patterns of e-startups which influence its business performance. This theoretical paper designed a conceptual framework for financing patterns of e-startups by suggesting various traditional and modern sources of financing, stages of development as seed, early, growth and later stage and the determinants of business performance are long-term debt, short-term debt, debt-equity ratio, liquidity, profitability, tangibility, entrepreneurs' age, education and experience. The financing patterns of e-startups are playing an important role to attract the outsider investors although most of the e-startups like Paytm, Ola, Snapdeal, Shopclues and others are in the loss after it, they are able to raise the fund and become unicorn e-startups. So, this paper set out the determinants of financing pattern which can impact on business performance of e-startups in India.
    Keywords: Financing patterns; e-startups; business performance; India.
    DOI: 10.1504/IJBIR.2020.10017784
  • Innovative Management System for Environmental Sustainability Practices among Indian Auto-Component Manufacturers   Order a copy of this article
    by Arokiaraj David, Ganeshkumar Chandirasekaran, Victer Paul Pascal 
    Abstract: The study was conducted in the practice of Innovative Management System (IMS) among the auto-component manufacturers in Ambattur Industrial Estate, Chennai, India. Todays there is urgency among manufacturer has needed to implement IMS and to produce the environmentally friendly product. Manufacturers alone contributed to 18% of world carbons emission (OICA, 2017). This study was focused on the how environmental friendly manufacturing practices help to drive into the harmless product by a practice of IMS among auto-component manufacturers. The Partial Least Squares- Structural Equation Modeling (PLS-SEM) was performed to extend the environmental responsibility of auto-component manufacturers, their analysis result shows that the sustainable procurement (30.4%) and eco-product design (30.1%) are determined by the practice of corporate governance. Further, it is noted that the practice of Waste Management System (WMS) 30.4% with innovating tactics by the method of 3 Rs are recycled, reuse and recovered, again it pushed the product into the eco-product design (16.1%) and WMS influence environmentally responsible manufacturing process by 29.8%.
    Keywords: Auto-Component Manufacturers; Environmental Responsibility; Environmental friendly manufacturers; PLS-SEM.

  • How the Perception of Obstacles to Innovation Affects Innovation Results. Evidence in a Developing Country.   Order a copy of this article
    by Ana Cristina Ocampo Wilches, Julia Clemencia Naranjo Valencia, Gregorio Calderón Hernández 
    Abstract: Innovation has become a key factor for competitiveness and survival of companies. This has increased interest in investigating those conditions which favor, and hinder said survival. According to the literature, the perception of obstacles in a company influences the level of innovation. This paper is focused on the impact that the vision of barriers to innovation have, on innovation results. Data used corresponds to EDIT VII, carried out by the Dane (2014). Relationship analysis was performed through logistic regression. The results reveal that companies which assign greater importance to obstacles are the most innovative. They also show that the facility of imitation by third parties, scarce information about markets, and uncertainty of demand are the factors which are the most closely related to innovation development.
    Keywords: Innovation; obstacles for innovation; EDIT.

  • Influential Factors of Foreign Exchange Services Marketing with Trust Mediatory Role in Iranian International Banking Industry   Order a copy of this article
    by Seyyed Milad Shirvani  
    Abstract: The aim of this study is to evaluate the influential factors of foreign exchange services marketing with trust mediatory role in Iranian international banking industry. This is an applied study in terms of objective and a descriptive-survey study in terms of data collection. Study population consists of all customers of Parsian Bank in Tehran who use the foreign exchange services of this bank, 432 of whom were sampled using Cochran's sample size formula. The questionnaire's validity was confirmed by the experts and the reliability of the questionnaire was confirmed based on Cronbach's alpha coefficient being calculated equal to 0.816. Then data was collected using a researcher-made questionnaire and was analysed by Liserl. The results indicated the positive effect of bank employees' behaviour, coordination and integrity, and customer relationship and perceived value on trust. In addition, the positive effect of trust on foreign exchange services marketing was observed.
    Keywords: employees’ professional behavior; perceived value; services marketing; trust.
    DOI: 10.1504/IJBIR.2020.10018656
    by Saleeshya P.G, AKHIL CHANDRAN 
    Abstract: Lean transformation has already been in use in the manufacturing sector has gained wide acceptance in service sector. Indian economy heavily depends on its service sector. Preliminary study conducted in this sector revealed the emergence of e-commerce has badly affected certain services of the postal systems. So, we felt ahead to assess its performance efficiency. A detailed survey based on specific questionnaires was conducted among employees as well as customers in post offices located in South India. Simultaneously, a field study was done covering various banking systems and courier services. Based on studies and related literature reviews, we developed a new system-based model christened objectivated lean attainment model (OLAM) to assess the performance of postal systems through lean initiatives. Analytical hierarchy process (AHP) is identified to prioritise factors across different levels of the model. The findings and analysis reveals many important aspects which will enable Indian postal system to provide consistent performance index.
    Keywords: Indian postal system; lean; efficiency; productivity; OLAM; AHP.
    DOI: 10.1504/IJBIR.2020.10018658
  • Attitude towards online shopping and its influence on purchase intentions: An urban Indian perspective   Order a copy of this article
    by Giridhar B. Kamath, Sunith Hebbar, Asish Mathew, Vasanth Kamath 
    Abstract: Unprecedented growth in online shopping necessitates better understanding of the consumer behavioural patterns for effective decision making. This study focuses on identifying the factors that influence the attitude and purchase intention (PI) of online shoppers, specifically, in the context of urban millennials. The study identifies various factors related to the benefits and risks of online shopping which in turn influence the consumer attitude towards online shopping and hence, purchase intention. We propose a conceptual model based on the gaps identified in contemporary literature. Using structural equation modelling (SEM), we test the hypotheses developed in this study are tested. The results indicate that perceived benefits have a significant influence on attitude toward online shopping, and attitude and domain-specific innovativeness has a significant influence on purchase intention. Further system dynamics (SD) is used to simulate a case of an online food delivery student start-up. The findings of the hypothesis tests are validated.
    Keywords: Consumer Behaviour; Online Shopping; Consumer Attitude; Purchase Intention.

  • Attention as a means to develop innovation capabilities   Order a copy of this article
    by Sofia Börjesson, Anne Elerud-Tryde 
    Abstract: In this article, we explore how an innovation jam an information technology (IT)-based tool to generate new ideas from employees in response to a call for ideas on a predefined theme was used in two Swedish industrial firms, Volvo Cars and Volvo Group. Based on two qualitative retrospective case studies, we explore the notion of attention, and highlight the inherent ability of an innovation jam to promote attention. We discuss how attention can be used strategically to support the development of firm capabilities for innovation but point also to the risks involved. The paper contributes to emerging research on how firms develop the capabilities for innovation and highlights how attention can be used strategically.
    Keywords: innovation; innovation capability; attention; innovation jam.
    DOI: 10.1504/IJBIR.2020.10019243
  • Investigating determinants of brand equity in mobile commerce   Order a copy of this article
    by Mona Jami Pour, Zohre Kazemi 
    Abstract: According to the recent development of mobile computing and the proliferation of mobile devices, mobile commerce (m-commerce) has become an important part of today's businesses. One of the main challenges of m-commerce success is the management of brand and brand equity which is rarely explored in previous studies. Therefore, the main objective of the study is to explore the determinants of brand equity in m-commerce via a mixed method. In the first step, literature review and focus group method were used to identify effective factors of brand equity in m-commerce. In the second step, to evaluate the extracted factors from customers' viewpoints, a survey method has been used. Finally, in the third step, FAHP method was applied to prioritise the factors and their related measures. The findings show that among the seven factors of brand equity in m-commerce, ease of use and information/content quality has the highest priority in branding.
    Keywords: brand; brand equity; m-commerce; FAHP.
    DOI: 10.1504/IJBIR.2020.10019244
  • The relationship between organizational learning and innovation capabilities in medium-sized enterprises   Order a copy of this article
    by Vanessa Pertuz Peralta, Adith Pérez, María Lourdes Geizzelez Luzardo, Adriana Lorena Vega Molina 
    Abstract: This paper aims to analyse the relationship between organisational learning and innovation capabilities in medium-sized enterprises. The research applied two surveys in medium-sized enterprises. The results show the existence of a strong positive correlation between organisational learning and innovation capability. The study provides empirical evidence on the development of innovation capabilities in medium-sized enterprises. In the literature, there are relatively few papers, which study the links between organisational learning and innovation capabilities. Therefore, this paper contributes with tangible evidence to identify the dimensions of organisational learning that improve the development of innovation capabilities.
    Keywords: organizational learning; innovation capabilities; medium-sized enterprises.
    DOI: 10.1504/IJBIR.2020.10019245
  • Service Innovation Typologies and Applications in India: A Literature Review   Order a copy of this article
    by Dorothy Dutta, Mrinmoy K. Sarma 
    Abstract: Innovations largely facilitate the growth and development of various sectors, including the services sector. Service innovations are taking place all over, yet this is still under-researched as an academic interest. This is an attempt to list out the typologies of service innovation put forward by various academicians in the past. The paper portrays the typologies of service innovations available through an extensive search for relevant literature in the area. The paper also offers an insight into the service sectors focusing on innovation. The article identifies the typology mostly used to define a service innovation; followed by the typology typically preferred in India. An attempt also is made to highlight the differences in service innovation execution between India, and some developed countries like the USA and Australia. The article also dwells into how technological aid is sought while innovating in services and the role of frugal innovations in India. Finally, the article offers suggestions on scopes for further research.
    Keywords: Services; Innovation; India; New Service Development; Typologies.
    DOI: 10.1504/IJBIR.2020.10019295
  • Factor affecting consumer’s intention to purchase organic food: Empirical study from Malaysian context   Order a copy of this article
    by Reza Saleki, Farzana Quoquab, Jihad Mohammad 
    Abstract: This paper investigates the factors that affect consumers purchase intention of organic food by integrating self-identity and environmental concern into the theory of planned behaviour (TPB). Data were collected with questionnaires in five shopping malls in the Klang Valley, Malaysia. SPSS and structural equation modelling, specifically, partial least square, were used to analyse the data. The findings show that attitude, subjective norm, perceived behavioural control, self-identity and environmental concern have a significant positive effect on consumers purchase intention. Furthermore, purchase intention is found to mediate the relationship between attitude, subjective norm, perceived behavioural control, self-identity and environmental concern with purchase behaviour. From a practical point of view, the results provide insight for producers and marketers to develop and adapt products and marketing campaigns to establish a positive perception towards organic food products.
    Keywords: Organic food; Self-identity; Environmental concern; Theory of planned behaviour.
    DOI: 10.1504/IJBIR.2020.10019494
  • Cognitive, Affective and Conative Concepts as an Antecedent to Parental and Child Purchase Influence Strategies-Observational Evidences   Order a copy of this article
    by Anitha P, Bijuna C. Mohan 
    Abstract: The paper explores the concepts of cognitive, affective and conative theory of mind in generation of child influence strategies and its usage by parents and children during a purchase interaction. The paper is an innovative study with real-time observations on parent adolescent clusters in a retail setting. The observed data was coded using R software and analysed using interpretive phenomenological analysis. The results show that a particular state of mind generates a specific influence strategy. When an adolescent uses a particular influence strategy during a purchase the parent majorly uses the same influence strategy to counter the claims. The findings suggest that the focal point of marketers should be on communicating the value and uniqueness of a product which are often remembered by adolescents. Marketers should come up with innovative marketing strategies which reinforces the cognitive, effective and conative state of minds in young consumers.
    Keywords: observational research; adolescent and parent purchase interactions; influence strategies; cognitive; affective; conative.
    DOI: 10.1504/IJBIR.2020.10019495
  • Ranking the indicators of open innovation adoption based on NPD factors   Order a copy of this article
    by Arash Shahin, Elham Mahdian 
    Abstract: The purpose of this study is to rank the indicators of open innovation adoption (OIA) based on new product development (NPD) factors using fuzzy TOPSIS method. The indicators of OIA include absorption capacity, dimensions of innovation, material factors, organisational factors, individual factors and environmental factors and the NPD factors include technological, marketing, supportive, intra-organisational, commercialisation, product development team and modes of innovation. Fuzzy TOPSIS method has been employed for ranking the indicators. Foolad Technic International Engineering Company (FTIEC) as a consulting company in Isfahan has been selected as the case study. Findings imply that 'environmental factors' has the first rank among the indicators of OIA.
    Keywords: New Product Development; Open innovation adoption; Fuzzy TOPSIS; Prioritization; Ranking.
    DOI: 10.1504/IJBIR.2020.10019633
  • Influence of mobile network service quality on M-commerce adoption: a research model   Order a copy of this article
    by Kirti Sharma, Pankaj Madan 
    Abstract: The purpose of this paper is to identify the dimensions of mobile network service quality which influence the online customers for m-commerce adoption. This theoretical paper offers a conceptual framework for the mobile network (4G) by proposing six service quality dimensions and also took two mediating variables which also have their possible sub-dimensions. The identified mobile network service quality dimensions are speed, trust, satisfaction, security, privacy and cost. This framework builds on and is integrated with the TAM model. The proposed model was tested through pilot survey of 50 students of a university, who are using mobile for commercial transactions. Findings confirm that mobile network service quality positively influences m-commerce adoption in today’s world, as people are more concerned about technologies which have better service quality dimensions. The study also reveals that the most preferred network is 4G LTE and mostly used m-commerce portals are Paytm, PhonePe, Amazon and Flipkart.
    Keywords: Mobile network; 4G; Service quality; M-commerce; Technology.
    DOI: 10.1504/IJBIR.2020.10019967
  • Eco-Innovation and Cleaner Production as Sustainable Competitive Advantage Antecedents: The Mediating Role of Green Performance   Order a copy of this article
    by Mahdi Nasrollahi, Mohammad Reza Fathi, Naghmeh Sheikh Hassani 
    Abstract: This main purpose of this study is to examine the relationship between eco-innovation (EI) and cleaner production (CP) variables and sustainable competitive advantage (SCA) with the mediating role of green performance (GP). In this study, data are collected from 196 Iranian SMEs using an email survey. The proposed hypotheses are tested using structural equation modelling (SEM). The results indicate that the EI and CP are related in different ways to the SCA in a firm. A positive relationship is observed between EI and GP and also between CP and GP. The results also show a sequential positive relationship from EI and CP via GP to the SCA of firms. Managers can use the findings to monitor and influence the EI and CP in a firm to increase overall firm green perform GP and finally achieve SCA. Earlier studies have shown a positive relationship between eco-innovation, cleaner production and firm’s performance. However, the green performance and business sustainable competitive advantage were neglected.
    Keywords: Eco-innovation; cleaner production; sustainable competitive advantage; green performance; SMEs.
    DOI: 10.1504/IJBIR.2020.10020224
  • Dynamics of Volatility Spillovers with structural breaks in Indian Foreign exchange market   Order a copy of this article
    by Suresh Kashyap, Sachin Kashyap 
    Abstract: This research examines volatility spillovers with structural breaks in case of United States dollar (USD), Great Britain pound (GBP), Euro (EURO) and Japanese yen (JPY) of the Indian foreign exchange market from 3 January 1999 to 27 July 2018. First, the Bai and Perron test has been applied to know the structural break dates. We have found significant evidence of structural breaks in case of the respective currencies indicating one structural break in case of USD, two structural breaks in case of EURO, JPY and no structural break in case of GBP. Later on, the volatility has been checked applying the GARCH and EGARCH models on the total sample and the various sub-samples as defined by the structural breaks. In comparison to the full sample, the results of the model parameters estimates vary substantially across the various sub-samples.
    Keywords: Exchange rate; Structural Break; Volatility; GARCH & EGARCH model; Bai and Perron test; ARCH-LM test.
    DOI: 10.1504/IJBIR.2020.10020464
    by Aspizain Caniago  
    Abstract: This research was conducted on service companies in Jakarta, aimed to analyse the effect of product innovation and brand image on company performance. This research was quantitative with a survey method in which the data were collected using questionnaires. With a total of 108 questionnaires distributed, only 102 questionnaires were feasible to be analysed. The data analysis was done using a descriptive statistical analysis method intended to determine the frequency distribution of respondents’ answers resulted from the questionnaires. The statistical analysis applied structural equation model (SEM). The results of Hypothesis 1 showed that product innovation had a direct effect on company performance, indicating that a better value of product innovation will increase the value of company performance. Similarly, the results of Hypothesis 2 revealed that brand image had a direct effect on company performance, meaning that a good brand image will also increase the value of company performance.
    Keywords: Product Innovation; Brand Image; Corporate Performance.
    DOI: 10.1504/IJBIR.2019.10020614
    by Vikas Kumar, Saurabh Mittal 
    Abstract: Increased use of smartphone and other mobile devices means more frequent contact between the brands and consumers. Interactions happen on anytime, anywhere basis, going much beyond the boundaries of traditional customer connect. Starting with the traditional e-mail, to pay per click, search engine optimisation, content writing, social media marketing, video and in-game advertisements, there are multiple channels to reach every segment of the audience as per their comfort. Considering the mobile communication media, optimisation of corporate website, e-mails, SMS, MMS channels, and building a native app are the prominent aspects of the present day mobile marketing campaigns. Present work highlights the importance of optimum mobile marketing campaigns as the mobile phones are serving as a preferred mode for accessing the information about the products and services. Suitability of various mobile marketing channels have been analysed to suffice the needs of different customer segments. Along with this, most important challenges and opportunities have been outlined, considering the present day market scenario. The work is very much helpful in strategic planning of the mobile marketing campaigns and selection of specific channels to cater to the targeted customer base.
    Keywords: Mobile Marketing; Mobile Advertisements; Online Marketing; Marketing communication.
    DOI: 10.1504/IJBIR.2020.10020892
  • Adoption of Android Smartphones and Intention to pay for Mobile Internet: An Empirical Analysis of Consumers in Pakistan   Order a copy of this article
    by Wajeeha Aslam, Kashif Farhat, Imtiaz Arif, Laraib Ejaz 
    Abstract: This study examined the influencing factors of Android smartphone’s adoption and the intention to pay for mobile internet. The study was grounded in theory of reasoned action (TRA) to develop the framework of the study. Through an adapted 5-point Likert scale questionnaire, in total, 324 responses were analysed using PLS-SEM technique. The findings of the study revealed that design aesthetics, interface convenience and perceived infrastructure have a significant role in building phone users attitude towards using smartphone’s, with the exception of perceived content. The attitude also appeared as a significant factor in influencing intention to adopt Android-powered smartphone’s. Emotional value, performance/quality value, and social value had a significant impact on the development of intention to pay for mobile internet. However, the findings of the study failed to validate the impact of adoption of Android-powered smartphone’s and price/value for money on the intention to pay for mobile internet services. The findings are valuable for the manufacturers of Android smartphone’s in designing the mobile devices and for the service providers of mobile internet to design effective marketing strategies.
    Keywords: Android Smartphones; Mobile Internet Services; Perceived Values; TRA; PLS-SEM.
    DOI: 10.1504/IJBIR.2019.10021400
    by Chris Callaghan, Asaf Rubin 
    Abstract: We present and test a theoretical model of academic research productivity, considering the relationship between the adoption of certain new modes of knowledge productivity and academic research output. Technological propensity refers to the extent to which individuals seek to exploit new technological opportunities to enhance their own research productivity. We propose that there exists a positive relationship between technological propensity and research productivity, but that differences in personality, motivational values configurations and human capital investments may mediate this relationship. We empirically test theory in a sample of 457 academic respondents from nine South African universities and provide evidence that individuals who are more likely to utilise technological advances in their research are in fact no more research productive than those who do not. However, we also find that this relationship is mediated by an individuals openness to change. Implications for theory, research and practice are discussed.
    Keywords: Technology; personality; motivation; human resource management; organizational behavior; science; scientific research productivity; education; academia.
    DOI: 10.1504/IJBIR.2020.10021445
  • Determinants of Blender 3D (Open Source) Usage in Malaysian Animation Industry   Order a copy of this article
    by Elsadig Musa Ahmed, Mohamed Afique Bin Mohamed Aziyen 
    Abstract: Blender three-dimensional (3D) is the open source software (OSS) investigated in this research. Currently, Blender 3D users in Malaysia are still less compared with other countries. Determinants of Blender 3D usage are investigated to increase its usage among Malaysian 3D animation users’ especially 3D animation companies. Variables for this research are cost, functionality, opinion, vendor and quality. A theoretical framework is constructed based on these variables. The framework is tested using the questionnaire given to selected respondents. A total of 94 respondents participated in this research. Data collected from the questionnaire is analysed by using descriptive analysis, one sample T-test, Pearson’s correlations and multiple regression. Results from all of these tests indicate that there are relationships between all of these variables and Blender 3D usage. Vendor is identified as the major determinant among all five independent variables.
    Keywords: Blender 3D. Open Source Software. Malaysia Animation Industry.
    DOI: 10.1504/IJBIR.2020.10022192
  • Social Marketing Mix Modeling in Order to Development Sports for All   Order a copy of this article
    by Mohammad Reza Fathi, Ali Saberi, Mohammad Hossein Ghorbani, Ghodratollah Bagheri Ragheb, Can Deniz KÖKSAL 
    Abstract: The purpose of this research was to designing social marketing mix model for the development of the sport for all. The statistical population in this research was all experts in the academic or executive. The data collection tool in the first stage was interviewing and later coding and identifies themes and indicators and questionnaires codification and was used for designing and validation model. Analysis of data in the qualitative section was themes analysis. The results of the themes analysis showed that social marketing mix consisted of 6P (product, place, price, promotion, people, and physical evidence). Also the results of confirmatory factor analysis showed that model was good fit, also the identified factors were not in desirable conditions. Based on the results, Attendants of the development of sport for all and health promotion in the country with a marketing approach to sports and physical activity could use social marketing mix element In order to increase participation in sport and physical activity.
    Keywords: Social Marketing Mix; Theme Analysis; Sports for All; Confirmatory Factor Analysis.
    DOI: 10.1504/IJBIR.2020.10022197
  • Towards Successful Agile Development Process in Software Outsourcing Environment: A Systematic Literature Review   Order a copy of this article
    by Muhammad Kashif Shad, Muhammad Azeem Akbar, Shahid Hussain, Fong-Woon Lai 
    Abstract: Limited considerations have been given to transform the agile development activities in global software development (GSD). In GSD, agile development becomes more complex due to geographically distributed teams. This study reported the factors that are important to transform the agile in GSD, using systematic literature review. A total of 30 success factors (SFs) were identified from the 75 selected primary studies. We further analyse the investigated SFs based on organisations types and organisations size with the aims to analyse the significance of identified SFs with respect to organisation types and size. Moreover, the identified SFs were mapped into six categories of the robust framework and the mapping results shows the project management is the key category of the identified factors. We believe that this study can provide a framework for tackling problems associated with agile activities in a GSD, which is significant to the success and progression of GSD firms.
    Keywords: Agile development; Systematic literature review; Success factors; Agile transformation.
    DOI: 10.1504/IJBIR.2020.10022210
  • Mapping Employer’s Perspectives on Student Employability to Address Skills-Gaps in the United Arab Emirates.   Order a copy of this article
    by Babeet Gupta, Ruchi Agarwal, Hardeep S. Anant 
    Abstract: Though employability of graduates has a direct correlation with their skill sets, yet, often there is a profound disconnect between the skill sets that employers want and the ones that job seekers possess. The current study aims to investigate this issue from the perspectives of employers based in the United Arab Emirates (UAE). Eighty two leading employers of BBA graduates based in Ajman, Sharjah and Dubai were interviewed along with twenty six leading employers of MBA graduates. A theoretical framework, tailored to address the specific skills-gaps that prevail in the region, as well as to anticipate and address the skills and competencies that might be required in the future has been constructed. This paper provides new theoretical insights that addresses the skills gaps which exist in United Arab Emirates. The findings of this study will help the education providers in the region to design strategies to enhance the employability of their graduates.
    Keywords: Employability; Skill-gap; Future skills; Employers perspective; Theoretical framework; skill development.
    DOI: 10.1504/IJBIR.2020.10023042
  • Innovation through Technical Alliances: An Assessment of a High Technology Industry using Instrumental Variable Method   Order a copy of this article
    by Samraj Sahay, Rupali Khanna 
    Abstract: This paper examines the impact of technical alliances on firms' ability to innovate, measured by number of product and process patents filed, and investigate the motivating factors for filing patents in different regions using panel data and instrument variable method. Data for the period 2000-2013 for the Indian pharmaceutical firms representing high technology industry has been used. We find strong evidence of the impact of technical alliances in enhancing knowledge creation leading to innovation by pharmaceutical firms in India. Findings reveal that firm's strategies and motives have significant influence on destination of filing patent. The study highlights the importance of strategic alliances on innovation at the firm level, and the significance of related national policies.
    Keywords: Innovation; Strategic alliances; Patents; Indian pharmaceutical industry; R&D; Panel regression; 2SLS.
    DOI: 10.1504/IJBIR.2020.10023156
  • The impact of corporate social responsibility on word of mouth through the effects of customer trust and customer commitment in a serial multiple mediator model   Order a copy of this article
    by Syed Azamussan, Shanmugam Munuswamy 
    Abstract: This study aims to understand the impact of corporate social responsibility (CSR) on word-of-mouth (WOM). A serial multiple mediator model test was employed to investigate the influence of CSR on WOM through the effects of customer trust and customer commitment in isolation as well as in serial. Furthermore, pairwise comparisons between the specific indirect effects were calculated in order to determine which specific indirect effect has a larger influence on CSR-WOM relationship. The survey questionnaire was used to collect 295 responses in the national capital territory of Delhi, India. The total, direct, and indirect effects of the model were estimated using the PROCESS macro for SPSS. The results supported the serial multiple mediator model. The theoretical and managerial implications of the findings were discussed.
    Keywords: customer commitment; CSR; serial multiple mediator model; PROCESS; SPSS; customer trust; WOM.
    DOI: 10.1504/IJBIR.2020.10023280
  • Analysis of the use of Performance Evaluation theoretical foundations in empirical studies: an investigation in publications aiming at future research questions   Order a copy of this article
    by Vinicius Abilio Martins, Sandra Rolim Ensslin 
    Abstract: This research has the purpose to identify and analyse scientific research that addresses the fragment of the literature on performance evaluation (PE) in order to identify the existence of a convergence of theoretical foundations in empirical applications to indicate a research agenda that promotes advances in this area of knowledge. The results show that less than 40% of the studies, whether theoretical or empirical, offer evidence of the concept of PE that informed the research investigation. However, it was found that, in studies that did not mention their theoretical influence, it was possible to identify elements that allowed to understand how PE was being used in investigations. In general, more than 80% of the empirical studies use processes, characteristics and functions. Some gaps have been identified, especially regarding the interaction of PE, legitimately perceived, with the behaviour of individuals, with communication, and with a specific context, proposing research questions.
    Keywords: Performance Evaluation; Literature Review; Concept; Theoretical and Empirical Studies; ProKnow-C.
    DOI: 10.1504/IJBIR.2020.10023293
  • Return of investment initiatives in Business Process Management   Order a copy of this article
    by José Santos, Leandro Pereira, Pedro Sabido 
    Abstract: This study aims to verify the perception of business process management (BPM), namely benefits, maturity, budget in the company and qualitative factors that make it difficult to measure and to understand the relevance of return on investment (ROI). It is also intended to create a conceptual model that makes it possible to evaluate the valorisation of BPM within an organisation. The results indicate that BPM has gained higher relevance and maturity in organisations, being noticed through the high range of budget that is allocated to BPM initiatives, as well as the higher outsourcing services and internal teams. Regarding the barriers of ROI’s implementation, the one which is the most common one was the top managers. This study had limitations at the sample level and for future research these limitations should be overcome with the study of the dependency between economic value added and earnings per share and BPM budget variables using ROI.
    Keywords: Business Process Management (BPM); Return On Investment (ROI); Model ROI; Business Process Management Notation (BPMN); Maturity of BPM; Investment Valuation Metrics.
    DOI: 10.1504/IJBIR.2020.10023296
  • Dynamics of Crowd Funding and FinTech Challenges   Order a copy of this article
    by Jarunee Wonglimpiyarat 
    Abstract: The financial technology or FinTech has received worldwide attention as the technology having the potential to disrupt various industries including the financial services industry. This study explores the dynamics of crowdfunding and FinTech challenges of Thailand. The paper specifically analyses FinTech crowdfunding, the latest peer-to-peer (P2P) platform for fund transfer under digital transformation. The empirical analyses of Thailand 4.0 policy, based on the national innovation system (NIS) approach, have shown that the Thai Government plays a key role in building a crowdfunding platform to promote entrepreneurship. The Thai Government attempts to endorse Thailand 4.0 policy to drive the nation towards the value-based economy and innovation driven economy. The findings point out the barriers both at the policy and operation levels underlying the Thai entrepreneurial innovation system. The study offers insightful lessons and implications to strengthen the crowdfunding platform for promoting knowledge-intensive economic growth.
    Keywords: crowd funding; FinTech; innovation system; start-ups; SMEs.
    DOI: 10.1504/IJBIR.2020.10023515
  • Disruptive Innovation in Saturated Indian Telecom Space: A Case of Reliance Jio   Order a copy of this article
    by Neetu Yadav, Kritesh Gupta 
    Abstract: An introduction of Reliance Jio in 2016 has disrupted the saturated Indian telecom industry, and in just six months since the launch, data consumption in India has gone up six-fold to 1.2 billion gigabytes per month, making India the largest mobile data consumer in the world. As operator claims that 100 million users in 170 days of the launch were the fastest in the world. Price sensitive Indian telecom industry experienced consolidation due to margin pressures. This article probes into the reasons for the unprecedented growth of Jio primarily from innovation angle and does it qualify to be a disruptive innovation as per the disruption theory proposed by Christensen? It is found that a late entrant in hyper-competitive telecom space brought disruption in the industry by focusing on process innovation, product and services innovation, business model innovation that has shifted from voice to data. With a PAN India 4G license, it emerged as a digital content solution provider and also qualified to be a disruptive innovation.
    Keywords: Disruptive innovation; Consolidation; Indian telecom service industry; innovation; the theory of disruption.
    DOI: 10.1504/IJBIR.2020.10023516
  • Financial models insights of strategic R&D project investments   Order a copy of this article
    by Jarunee Wonglimpiyarat 
    Abstract: This paper analyses strategic implications of using the financial models to evaluate research and development (R&D) project investments. It also discusses the challenges of intellectual property (IP) valuation. This paper reveals how conventional financial models fail to recognise the importance of strategic positioning since there are limits in terms of using the quantified approaches to measure R&D performance. From the technology management perspective, it is argued that financial models need to be reconciled with technology strategies since today’s investments have linkages with firms’ competitiveness in the long run.
    Keywords: project investment; financial models; net present value (NPV); internal rate of return (IRR); Black-Scholes; Capital Asset Pricing Model (CAPM).
    DOI: 10.1504/IJBIR.2020.10023517
  • Use of Interactive Tools for Teaching and Learning Practices in Higher Education Institutions   Order a copy of this article
    by P. D. D. Dominic, Sadaf Hina, Khurram Shabih Zaidi 
    Abstract: While social media tools are seen as primarily of personal use, their embedded values for constructive collaboration cannot be discounted. Research on university students' use of analytical tools and collaborative platforms has highlighted an area for improvement in teaching and learning styles. A theoretical model, based on constructs from technology acceptance model (TAM) and external factors was built to understand the blended adoption of collaborative and analytical tools. Real-time collaboration (RTC) and interpersonal development (ID) were conceived to mark the perceived usefulness (PU) of the interactive and collaborative learning environment; while hands-on learning (HOL) and self-efficacy (SE) were postulated to influence the perceived ease of use (PEoU) of interactive and collaborative learning environment. Findings showed that these four external factors significantly contributed to the PU and PEoU constructs. PU and PEoU were further found to be significant predictors of attitude (A) towards intention to use (IU). Structural equation modelling (SEM) results are presented in this paper.
    Keywords: Interactive learning; analytical and collaborative tools; higher education institutions; teaching and learning.
    DOI: 10.1504/IJBIR.2020.10023649
  • What Drives Customer Switching Intention in Malaysian Hotel Industry? The Hidden Link   Order a copy of this article
    by Farzana Quoquab, Reza Saleki, Jihad Mohammad 
    Abstract: One of the challenges that marketers are currently facing is to understand the impact of self-congruity and functional congruity when it comes to switching intention. The relationship between self-congruity and loyalty is well documented in previous studies. However, there are scant studies that investigated the impact of self-congruity on consumers' switching intention. Considering this, the present study examines the relationship between two dimensions of self-congruity (actual and ideal) and functional congruity with switching intention in the Malaysian hotel industry. Data were collected using survey questionnaires from customers of five star hotels in Kuala Lumpur, Malaysia. Two hundred and eight completed valid questionnaires were obtained and considered for further analysis. The data were analysed using structural equation modelling, partial least square (PLS-SEM). Results revealed significant relationships among both dimensions of self-congruity and functional congruity with switching intention. Moreover, data supported the mediating role of functional congruity in the relationship between self-congruity and switching intention. The limitations and future research directions are also discussed.
    Keywords: Actual self-congruity; Ideal self-congruity; Switching intention; Malaysian hotel industry.
    DOI: 10.1504/IJBIR.2020.10023682
    by NHAT T.A.N. NGUYEN, L.A.I. W.A.N. HOOI 
    Abstract: Innovation plays an increasingly important role in the survival and growth of all organisations irrespective of state-owned or private enterprises. Nevertheless, most studies focus on technological innovation while there is a lack of studies examining organisational innovation relating to organisational methods. Therefore, expanding and replicating past research, this conceptual paper aims to provide a framework through which to understand and predict such influencing factors as leadership styles and employee creativity on organisational innovation as well as the interrelationships among those constructs in Vietnamese state-owned enterprises. From the literature-based analysis of previous studies, a comprehensive framework was respectively developed, illustrating the linkage between transformational leadership, transactional leadership on the components of organisational innovation that is being mediated by employee creativity. Moreover, the study may contribute to the literature on leadership, creativity and innovation along with enlightening the management to recognise which leadership style will effectively suit state-owned enterprises in tandem with promoting employee creativity to foster organisational innovation.
    Keywords: leadership; leadership style; employee creativity; organisational innovation.
    DOI: 10.1504/IJBIR.2020.10023683
  • Entrepreneurial Parameters and Performance of MSMEs in East Java Province of Indonesia   Order a copy of this article
    by Vikas Kumar, Subagyo Subagyo, Gesty Ernestivita 
    Abstract: Micro small and medium enterprises contribute enormously to the economy of East Java province of Indonesia. However, their performance always remains a concern and must be improved. A comprehensive literature review has been carried out to identify the most significant entrepreneurial factors, contributing to the performance of the MSMEs as well the factors to measure their performance. Entrepreneurial character, learning, and competency have been identified as the most important entrepreneurial factors, responsible towards the performance of MSMEs; whereas the growth in sales, profit, assets and employment have been identified as measures of Performance. Research uses a mix of exploratory, descriptive and causal research design to establish a relationship of contributing factors towards the performance of MSMEs in East Java Province of Indonesia. Considering all MSMEs in East Java as population, a sample of 177 MSMEs has been taken using purposive random sampling and response has been collected using a structured questionnaire. Structural equation modelling (SEM) has been carried out to analyse the relationship between the causes and measures of the performance of MSMEs. AMOS 20 programme has been used for data analysis.
    Keywords: Entrepreneurial Characteristics; SMEs; MSMEs; Industry Performance; Srtuctural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10023765
  • The mediating role of parental mediation in the relationship between media use and materialism   Order a copy of this article
    by Manisha Behal, Pavleen Soni 
    Abstract: The present research endeavours to firstly examine and compares the direct relationship of materialism initiated by television and internet use and secondly, as how use of multiple parental mediation strategies simultaneously mediate the effect of TV and internet on cultivation of materialism among youth. The findings of the present study reveal that media to inculcate materialism in youth but the magnitude of the impact of television is stronger in promoting materialism as compared to internet among youth. Besides, the results of parallel multiple mediation models reveal that co-viewing and restrictive styles of parental mediation fully mediate the relationship between TV exposure and materialism, while, internet exposure was partially mediated by path that involved active co-use and monitoring styles of parental mediation styles. The role of parents endorses in the present study could help children in developing their attitude towards media content and enable them to become mature media users.
    Keywords: Youth; Media; Materialism; Parental mediation; India.
    DOI: 10.1504/IJBIR.2020.10023766
  • Understanding sustainability and competitiveness in the Indian air cooler industry: A Case of Symphony   Order a copy of this article
    by Gurpreet Kour, Priyanka Joshi 
    Abstract: Sustainability has become one of the most powerful tools of shaping industry dynamics. This study aims at understanding the aspects of firm competiveness and key dimensions of sustainability in the air cooler industry in the Indian context. Using the case of Symphony, authors have adopted the 'triple P' framework and proposed an additional pillar of portfolio expansion for business diversification. Systematic review of literature and multiple data points allowed for thick description of the case. This study reveals the one product strategy of Symphony would call for diversification in long run. Symphony needs to achieve wider portfolio to enhance market visibility and expand addressable market through alliances that would also overcome challenge of seasonality. By integrating innovation perspective and internationalisation, this study provides initial foundations to build new knowledge and reflect upon for future research.
    Keywords: sustainability; Triple P framework; symphony; air cooler industry.
    DOI: 10.1504/IJBIR.2020.10023804
  • A Random Extraction Method with High Market Representation for Online Surveys   Order a copy of this article
    by Takumi Kato, Noriko Kishida, Takahiko Umeyama, Yuexian Jin, Kazuhiko Tsuda 
    Abstract: Due to their superior pricing and collection speed when compared to other survey methods, there is significant demand for online surveys in market research. However, online surveys have been reported as being biased. The problem we recognise in this research is that no method to improve accuracy in online surveys has been proposed, even though many types of research on bias have been reported. There are three hypothetical requirements for improving precision: 1) being able to cover the entire population; 2) being able to conduct random sampling; 3) being able to obtain responses without incentives. As a result of examination for the Chinese market, it became clear that the new investigation method satisfying the hypothesis is more accurate than the traditional online panel survey.Due to their superior pricing and collection speed when compared to other survey methods, there is significant demand for online surveys in market research. However, online surveys have been reported as being biased. The problem we recognise in this research is that no method to improve accuracy in online surveys has been proposed, even though many types of research on bias have been reported. There are three hypothetical requirements for improving precision: 1) being able to cover the entire population; 2) being able to conduct random sampling; 3) being able to obtain responses without incentives. As a result of examination for the Chinese market, it became clear that the new investigation method satisfying the hypothesis is more accurate than the traditional online panel survey.
    Keywords: marketing research; online survey; market representativeness; random extraction; RDIT; china; automotive market; cultural map.
    DOI: 10.1504/IJBIR.2020.10023813
  • Corporate Governance in Saudi Arabia: What Happens to Firm Value When the Board of Directors and Ownership Structure Interact?   Order a copy of this article
    by DURGA SAMONTARAY, Hanan Alhussayen, Ridha Shabou, Imed Medhioub 
    Abstract: The ownership structure can strengthen or weaken the monitoring functions of the board. Therefore, it is intended in this article to analyse how the complexity of the ownership structure affects the relationship between intensive board monitoring and firm value. The study covers all the firms listed in the Saudi stock market, except the firms listed in the banking and insurance sectors, over the period 2008 till 2013. The results of the analysis reveal that the direct ownership of large shareholders in non-complex structures and the joint ownership between the government and family owners and individual investors both complement the monitoring functions of the board. Further the indirect ownership of ultimate owners in complex structures weakens the board monitoring intensity.
    Keywords: Intensive Board Monitoring (IBM); Agency Theory; Board of Directors; Ownership Structure; Board Independence; Direct Ownership; Indirect Ownership; Joint Ownership; Intensive Board Monitoring.
    DOI: 10.1504/IJBIR.2020.10023814
  • Innovation Strategy and Network Capability as Marketing Innovation enablers   Order a copy of this article
    by BRUNA COSTA, Simone Didonet 
    Abstract: The aim of this paper is to verify the influence of innovation strategy and network capability on marketing innovation. Data obtained from a survey with 131 small and medium firms from the cosmetic industry in Brazil were analysed using PLS-SEM technique. The results confirmed the influence of both antecedents, i.e., innovation strategy and network capability. Furthermore, the findings showed that small and medium enterprises are more innovative in marketing than micro firms are. Besides, network capability showed slightly stronger impact in marketing innovation than innovation strategy. This can be explained by considering characteristics of the sector, which exhibits high dependence on suppliers, distributors and clients. This study contributes by adding evidences, which link the managerial perspective of innovation to marketing innovation instead of considering the usual linkages between firm performance and product innovation. Thus, firms who want to foster marketing innovation find evidence of the factors that favours marketing innovation incidence.
    Keywords: marketing innovation; innovation strategy; small firms; cosmetics; network capability.
    DOI: 10.1504/IJBIR.2020.10023867
  • State of the Implementation of the Value-Based Pricing’s Principles in Portugal   Order a copy of this article
    by José Santos, Leandro Pereira, Henrique Centeno 
    Abstract: In an increasingly competitive business world, companies need to adapt and make their strategies meet the clients needs and so, it is important to consider the customer perceived value upon establishing the strategies to implement in the definition of their services and products values. Therefore, it is of the utmost importance to adopt the value-based pricing as a pricing strategy, as the guideline of this strategy for the definition of services and products is the customer perceived value in order to gain competitive advantage. This paper has the main purpose of analysing the state of the implementation of value-based pricing principles in Portugal, through a questionnaire, and to understand whether companies use this strategy or not, how they assess their costumer's perceived value and the main constraints to its use. It is possible to conclude that, even though most companies know this pricing strategy, it is the one they use the least, as the subjectivity of the customer's perceived value poses as the main obstacle to the implementation of this strategy.
    Keywords: Pricing Strategies; Value-Based Pricing; Value Management; Benefits-Realization Management.
    DOI: 10.1504/IJBIR.2020.10023946
  • The role of customer engagement in the interrelationship process: moderating effect of customer experience   Order a copy of this article
    by Quynh Ngo Hai, Hoai Nguyen Thanh, Nha Ngo Pham Ngoc, Gi-Du Kang 
    Abstract: Marketing academics and practitioners have recognised that customer engagement is an important tool that enhances the long-term relationships between customers and brands. The present study investigates the iterative relationships between customer engagement and related marketing constructs. Discovery of the importance of customer engagement was conducted in the context of Vietnamese restaurants. We find that perceived value and customer loyalty is causes and also outcomes of customer engagement. Moreover, the influence of customer engagement on perceived value is the strongest and that for the relationship between satisfaction and customer is the weakest. Also perceived value impact customer engagement only higher-experience customer, meanwhile, the relation between satisfaction/loyalty and customer engagement were moderated by both higher- and lower-experience customer. Thus, an important contribution of the research was to provide knowledge of customer engagement through demonstrating the repetitious nature of the relationships among customer engagement and these construct in a comprehensive integrated model.
    Keywords: customer engagement; perceived value; customer loyalty; customer satisfaction; customer trust.
    DOI: 10.1504/IJBIR.2020.10024089
  • An Inquiry on Knowledge Management in Third-party Logistics Companies   Order a copy of this article
    by Siti Norida Wahab, Nur Azirah Mat Radzi, Nurhidayah Bahar 
    Abstract: This paper aims to explore the perception towards the importance of internal knowledge for business activities that can be associated with knowledge management (KM) and the application of tools to aid KM from a managerial perspective. A qualitative research approach was adopted by conducting in-depth case studies in three third-party logistics (3PLs) companies located in central Malaysia, offering most of logistics services and serving a large number of clients. This study employed first cycle, second cycle and in vivo coding as the data analysis techniques. Generally, this study provides insight about KM awareness, practices and obstacles in 3PLs companies in Malaysia. The findings of this study have significant implications for both academicians and the 3PLs organisations to further explore the theories, practices and the implementation of KM in similar organisations. Future studies may want to investigate the tools and technology that can help to support the KM practices among 3PLs organisations.
    Keywords: knowledge management; third party logistics; KM awareness; KM practices; KM importances.
    DOI: 10.1504/IJBIR.2020.10024101
  • Systemic complementarity, an integrative model of cooperation among small and medium-sized tourist enterprises in Mexico   Order a copy of this article
    by J. Yvette Sánchez-García, J. Enrique Nunez-Rios, Carlos López-Hernández 
    Abstract: This article explores cooperation among small and medium-sized tourism companies as a way to adapt better to their context because the lack of organisation and control affect their equilibrium and life cycle. The systemic complementarity was explored to maximise responsive and adaptive capabilities considering heterogeneity in these companies. The viable system approach was adopted to treat conflictual relations in these companies; in that sense, the viable system model was applied to develop coherent relationships, foster collaborative interactions and seek equilibrium. The functions and communication processes in the model distribute necessary information to enrich management and operations considering the environment. Also, the culture and interaction among actors foster ownership and engagement to achieve viability. Finally, through organisational cybernetics, it is attempted to contribute to strengthen these organisations and help them to identify their opportunities as a whole.
    Keywords: Viable System Model; heterogeneity; SMEs; organisational relationship; enterprise cooperation.
    DOI: 10.1504/IJBIR.2020.10024160
  • The influence of organizational and individual factors on organizational Innovation with moderating role of Innovation orientation   Order a copy of this article
    by Mohammad Swaiess, Mohammad Ali Yamin 
    Abstract: This study examines the influence of innovation factors (process innovativeness, behavioural innovations, strategic innovativeness) and organisational factors (organisational rewards, top management support) on organisation innovation. The present study extends the organisation innovation model and outlined moderating effect of innovation orientation between organisation innovation and organisation performance. For data analysis, structural equation modelling (SEM) was used. Findings showed that altogether behavioural innovativeness, process innovativeness, strategic innovativeness, top management support, organisational rewards, enjoyment and knowledge self-efficacy explained R2 79.3% variance in organisational innovation. The predictive relevance Q2 of the model was checked. Results of the blindfolding procedure revealed that organisation innovation had Q2 0.579 which is substantial. Effect size analysis (f2) revealed that enjoyment in helping others and organisation innovation were the most important factors to determine organisation performance. Practically, this study suggested that managers need to focus on organisation innovation and strategic innovativeness factors in order to enhance the organisation performance.
    Keywords: Organization Innovation; Process innovativeness; Behavioral Innovativeness; Strategic Innovativeness; Top management Support; Enjoyment in Helping others; Structural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10024161
  • A Systemic Approach to Self-management in SMEs. Case: Mexican Lodging Organisations   Order a copy of this article
    by J. Enrique Nunez-Rios, Manuel Soto-Pérez, J. Yvette Sánchez-García, Omar Rojas 
    Abstract: Small and medium-sized lodging companies strongly depend on their collaborators to achieve their objectives and to be competitive. However, limitations in coordination and control mechanisms affect aspects such as primary operations, the self-management capability in the working teams and permanence in the sector previously mentioned. This article adopted the systemic approach, and under this perspective, qualitative and quantitative techniques were integrated. In this sense, the soft systems methodology was used to express a construct that suggests different relations as an alternative solution to the expressed problem. This construct was validated using partial least square path modelling. The results suggest that the proposed interactions can promote self-management in the companies under study. The implications of using the systemic approach require moving from a functionalist approach to an integral one while paying close attention to addressing human capital issues.
    Keywords: Human Capital Management; Systems thinking; Soft Systems Methodology; PLS-PM; SMEs; Hospitality sector.
    DOI: 10.1504/IJBIR.2020.10024163
  • The Idea Innovation Network model: The Case of the INDI-Sa   Order a copy of this article
    by Leandro R. C. Bonfim, Sandro A. Gonçalves, Andréa P. Segatto, Márcio Jacometti 
    Abstract: The purpose of this article is to study how a successful idea innovation network in the field of molecular diagnosis for public health in Brazil was structured in six functional research arenas. We also aim to operationalise it by analysing its shape and connectedness based upon a qualitative case study supported by social network analysis of documentary and archival data. Our evidence suggests that the idea innovation network model was predictive of innovation and technological development, presenting connectedness within and between arenas. We extend the model by finding that the structure of relationship within arenas is not the same as of between arenas, with the former being composed of stronger ties and closer networks, and the latter formed by sparser networks of relationships connected by network bridges. We also contribute by showing three different stages of development of the functional research areas: consolidated, advanced development stage, and preliminary development stage.
    Keywords: Research arenas; technological development; innovation; innovation networks; public health.
    DOI: 10.1504/IJBIR.2020.10024165
  • Does Media Influence fashion consciousness of Muslim women consumers: Evidences from the United Arab Emirates   Order a copy of this article
    by Sakkthivel Annamalai Manickam, Beenish Shameem, Saleem Mushtaq 
    Abstract: This paper focuses on finding and testing the selected constructs that influence the fashion consciousness of women consumers belonging to Islamic religion in United Arab Emirates (UAE). The study chose pertinent constructs such as cultural, social, personal and media variables and intended to find the impact of the same over target respondents, i.e., women consumers (UAE nationals) from Islamic religion. The results revealed that: 1) all the selected variables were found to have significant impact over fashion consciousness of women consumers; 2) media variables were found to have higher influence over fashion consciousness of women consumers belonging to Islamic religion, followed by cultural and social variables. The implications of the outcomes were discussed.
    Keywords: Fashion consciousness; media variables; social variables; personal variables; women consumers; Islamic religion; construct analysis modeling; United Arab Emirates.
    DOI: 10.1504/IJBIR.2020.10024171
  • To book or not to book through IRCTC - Consumer’s intention to use Indian Railway’s Online Ticketing System   Order a copy of this article
    Abstract: The present paper investigates consumer's intention toward adopting internet railway ticket booking in Indian context by integrating theory of planned behaviour (TPB), technology acceptance model (TAM) and an additional construct, i.e., perceived risk. 220 usable responses were collected using snowball sampling from consumers through internet survey. Structural equation modelling was used to analyse data and to evaluate the strength of model fit. Result revealed that PU significantly influenced both, consumers' attitude and intention to use Indian railway online ticketing system. Further, PEOU was found to positively influence consumers' attitude towards online ticketing. Attitude, subjective norm and PBC significantly influenced consumer's intention to adopt Indian railway online ticketing system showing TPB can be used in predicting consumer's intention toward online ticketing system. Finally, perceived risk had significant negative influence on consumers' intention to buy ticket online. Railway management may use findings for developing policies and strategies related to online ticketing in the Indian scenario.
    Keywords: Online ticket booking system; Technology acceptance model Railway; Theory of planned behavior; Behavioural intention; Perceived risk; India.
    DOI: 10.1504/IJBIR.2020.10024175
  • Antecedents of Blockchain Technology Adoption Intentions in the Supply Chain   Order a copy of this article
    by Vishnu Nath, Ashutosh Sheel 
    Abstract: Supply chain involves a lot of transactions among the stakeholders. Blockchain technology will make a revolutionary change the way how transactions are being carried out. Blockchain removes all the disadvantages which are related to trust among stakeholders and gives better visibility and transparency. The present study explores factors that affect blockchain technology adoption in the supply chain. The current study is based on the extended unified theory of acceptance and use of technology (UTAUT2) with trust model. Data was collected from 363 supply chain practitioners from India. The results of the present study indicate that behavioural intentions are positively and significantly influenced by performance expectancy, effort expectancy, hedonic motivation, price value, and trust. The study also lists out various aspects for future research regarding the implementation of blockchain in supply chain management.
    Keywords: Extended UTAUT2; Trust; Blockchain; Supply Chain Management; Information Technology.
    DOI: 10.1504/IJBIR.2020.10024176
  • The mediating role of value innovation between market orientation and business performance: Evidence from the logistics industry   Order a copy of this article
    by A. Zafer Acar 
    Abstract: As the logistics industry is suffering to adapt itself to the rapidly changing customer expectations, it needs to be innovative ever than before. However, once the innovation threshold has been exceeded, being more innovative does not create value. Also, to be innovative out of the market needs do not bring above average return. Therefore firms should adjust themselves to the market needs by getting to be market-oriented. Thus, the aims of this study are to investigate the relationships between market orientation and innovativeness related to firm performance and to advance the understanding of the role of the innovativeness in the context of the logistics industry. Results of this study have depended on a questionnaire survey conducted among logistics firms. The findings indicate strong relationships among market orientation, innovativeness, and firm performance. Foremost, inter-functional coordination and service innovativeness can significantly assist a firm in improving its performance.
    Keywords: logistics industry; value innovation; service innovation; market orientation.
    DOI: 10.1504/IJBIR.2020.10024184
  • Role of Open Innovation in Project Management CSF   Order a copy of this article
    by Mohammad Alawamleh, Loiy Bani Ismail, Marwan Al Nahleh, Kamal Al-Qudah 
    Abstract: The purpose of this paper is to examine the role and influence of open innovation in supporting the critical success factors (CSF) within project management (PM) through quantitative questionnaire which was administered to a sample of project managers and employees in construction sector organisations. This research found that all innovation variables (technology, knowledge, innovative spirit and acceptance) were perceived to positively influence CSF within PM, given that knowledge may encourage ideas that widen the horizon and facilitate more time and cost efficient task completion and thus more productive organisations. This study emphasises managers' and leaders' awareness of the role of innovation in supporting CSF in the organisations and the appearance of innovation and its role in developing the overall organisational performance at all levels, from employees to top management. This research is of great value to managers and team leaders within the construction sector, to focus attention on innovation initiatives within their territories. It is in fact a driving point that helps a manager to realise the level of acceptance of innovation taking place in the organisation, in addition to the gaps that might be found within this acceptance, and bridge it with more appropriate awareness and deployment of innovation.
    Keywords: Innovation; open innovation; project management; critical success factors; technology; innovative spirit; knowledge; accepting new ideas.
    DOI: 10.1504/IJBIR.2019.10024187
  • Integrating Knowledge Management Enablers and Processes for Improved Organizational Performance   Order a copy of this article
    by Ravi Kant 
    Abstract: This paper examines a framework between different knowledge management enablers (KMEs), knowledge management (KM) processes and organisational performance. Forty-six KMEs are selected from literature and experts' opinion from industry and academia. Further, these 46 KMEs are grouped into six major constructs. These KMEs supports the socialisation, externalisation, combination, internalisation (SECI) KM processes and organisational performance (operational performance, financial performance and customer satisfaction). The postal survey methodology is used to collect the data from Indian manufacturing organisations. The collected survey data was analysed for the construct, content, criterion-related validation and reliability analysis. Additionally, structural equation modelling (SEM) is used to test the relationship between KMEs, SECI KM process and organisational performance. The finding suggests positive relationship exists between KMEs, SECI KM process and organisational performance. The successful KMEs implementation improves the SECI KM processes which enhance the organisational performance.
    Keywords: Knowledge Management; KM; Knowledge Management Enablers; KMEs; SECI KM process; Organizational Performance.
    DOI: 10.1504/IJBIR.2019.10024191
  • A new dimension of investment forecasting: Evidence from Thailand   Order a copy of this article
    by Woraphon Wattanatorn, Sarayuth Nathaphan 
    Abstract: This study explores three major issues in mutual fund portfolio management in one of the emerging markets
    Keywords: coskewness; market timing; skewness; affiliated fund; bank-related fund; mutual fund; higher moment risk.
    DOI: 10.1504/IJBIR.2020.10024193
  • Examining the effect of organizational innovation on employee creativity and firm performance: Moderating role of knowledge sharing between employee creativity and employee performance   Order a copy of this article
    by Mohammad Ali Yamin  
    Abstract: This study sets out to investigate the influence of organisational innovation (innovation speed, innovation quality and innovation quantity), extrinsic rewards, and intrinsic motivation on employee creativity and firm performance. We advance the body of knowledge on this subject and examined the moderating role of knowledge sharing between employee creativity and employee performance. Data was collected from employees working in Saudi public sector. For empirical findings structural equation modelling (SEM) was applied. The results show that employee creativity was jointly predicted by organisational innovation, extrinsic rewards and intrinsic rewards and explained R2 66.5% variance in employee creativity. Therefore, firm performance was predicted by employee creativity and showed R2 60.5% variance in firm performance. Furthermore, this study confirmed the moderating role of knowledge sharing between employee creativity and employee performance such that the positive relationship between employee creativity and employee performance will be stronger when knowledge sharing is higher.
    Keywords: Organizational Innovation; Extrinsic Rewards; Intrinsic Motivation; Knowledge Sharing; Employee Creativity; Employee Performance; Firm Performance; Structural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10024528
  • Alignment in Collaborative New Product Development. Comparing Small and Large firms   Order a copy of this article
    by António Moreira, Filipe Silva 
    Abstract: This paper aims at investigating how alignment is performed by small and medium-sized enterprises (SMEs) and large firms and its impact on collaborative new product development (CNPD). Also, this study considers the influence of innovation on inter-firm alignment. This study was performed through six in-depth interviews. Case studies were used to describe the reality of study. The results show that the greater intensity of alignment stems from the sharing of strategic information between firms involved in the initial phases of CNPD, influenced by the trust and commitment created in the supplier-client relationship when generating radical innovation. Also, results show that the larger intensity of alignment in CNPD is not influenced by firm size, despite being greater in the reality of large firms. This study complements the existing literature on alignment by investigating how firms align upstream according to their size. Likewise, this study contributes to reduce the knowledge gap about the influence of innovation generated in CNPD on the intensity of alignment.
    Keywords: Alignment; Collaborative New Product Development; New Product Development; Integration; SMEs; Large Firms.
    DOI: 10.1504/IJBIR.2020.10024538
  • How Individual, Job and Working Environment Characteristics Effects Employee Performance in Indonesian State Employment Agency   Order a copy of this article
    by Rhian Indradewa, M. Ali Iqbal, Rinanda Ayu Octaviani 
    Abstract: The objective of this paper was to examine the effect of individual characteristics, job characteristics, and working environment characteristics on employee performance at the Indonesian State Employment Agency. The research conducted used primary data from 358 respondents through questionnaires, direct observation of the object under study and a review of the literature. The method of analysis used quantitative data to test the level of significance of the effects of individual, job and working environment characteristics on employee performance at the Indonesian State Employment Agency. The overall results showed that individual, job and working environment characteristics, either partially or simultaneously positive and significantly impact the performance of Indonesian Government employees.
    Keywords: individual characteristics; job characteristics; working environment characteristics; employee performance.
    DOI: 10.1504/IJBIR.2020.10024565
  • Study of regional innovation ecosystem based on the Big Data intellectual analysis   Order a copy of this article
    by Leyla Gamidullaeva, Alexey Finogeev, Sergey Vasin, Kirill Lychagin 
    Abstract: The article is aimed at studying regional innovation ecosystems on the basis of intellectual analysis of data on firms' innovative development. The authors developed a methodology for modelling and exploring the innovative potential and investment appeal of regional firms. The goal of the proposed methodology is to reduce transaction costs on innovative actors' interaction and to increase the effectiveness of their innovation activities. To achieve the research objective, it is necessary to solve the tasks of collecting data on innovation activities of enterprises in the regions, to develop methods for assessing their innovative potential, to synthesise forecasting models of innovative development. The methodology utilises the tools of the informational and analytical platform with the flow architecture of the data collection and integration system and the convergent mechanism for big data processing. The objective is to support decision-making and management of innovative processes in the regions.
    Keywords: innovation system; innovative activity; innovative potential; investment appeal; transaction costs; cyber-social system; intellectual analysis; big data; cluster analysis; benchmarking analysis.
    DOI: 10.1504/IJBIR.2020.10024634
  • Robotic Pharmacies Potential and Limitations of Artificial Intelligence: A Case Study   Order a copy of this article
    by Gouher Ahmed  
    Abstract: This study evaluates the robotic pharmacies as one of the latest smart technologies adopted in the hospitals of the United Arab Emirates, an evolving global healthcare hub. Three government hospitals were investigated with the 'makes' of same robot pharmacy Omnicell German Co. and compared with the robot pharmacy named UCSF Medical Center pharmacy being used in San Francisco to investigate the differences if any between the two robots. The findings reveal robotic pharmacy results in the cost and error reduction, decrease in patient waiting time and increase in service delivery efficiency. Artificial intelligence (AI) can provide an opportunity for more significant benefits to the robotic pharmacy. The study suggests that it is essential to take substantive steps towards the enhancement of AI in robotic pharmacy, which the authorities in the UAE, known for its technological dynamism, may take due cognizance in the course of time.
    Keywords: Robotic Pharmacy; Artificial Intelligence; Electronic prescribing; Automated dispensing robot; Benefits; Dubai; UAE.
    DOI: 10.1504/IJBIR.2020.10024639
  • Employee Turnover Intention in the Milieu of Human Resource Management Practices: Moderating role of work-life balance   Order a copy of this article
    by Nivetha Santhanam, Ramesh Kumar, Vaijayanthee Kumar, RAISWA SAHA 
    Abstract: This study has been carried out in the pursuit of exploring key human resource management (HRM) practices and work-life balance in the Indian hospitality industry in relation to its impact on frontline employee's turnover intention. A total of 271 responses were collected from frontline employees through questionnaire. Using partial least square (PLS) path modelling the hypotheses were tested. Results indicated that better perception of HRM practices has negative influence on frontline employee intention to quit. Work-life balance acts as a significant moderator in the relationship between certain HRM practices namely training, career growth opportunity and compensation and turnover intention.
    Keywords: Employee Turnover Intention; Human resource management practices; Work-life Balance; Hospitality Industry.
    DOI: 10.1504/IJBIR.2020.10024653
  • A critical perspective on Gender and Paternalistic leadership in China   Order a copy of this article
    by Alejandro Martin Sposato 
    Abstract: Women have made significant social advancements in recent times in China, but as in most of the world they still face barriers to leadership positions. This is even (re)presented in the most popular indigenous Chinese theory of leadership: paternalistic leadership (PL). As a theory, PL overlooks the potential of women leaders. Acknowledging what may be understood as epistemological sexism, this article critically analyses PL as the dominant theoretical framework for the study of leadership in China. Gender bias inherent within the theory, and even its name. This is identified as a key weakness for its application. The use of a postcolonial feminist leans to address this gender bias is introduced, applying concepts like othering, norm, and essentialisism. This article highlights the utility of postcolonial feminism to PL studies by introducing a conceptual toolkit for future researchers.
    Keywords: paternalistic leadership; postcolonial feminism; gender.
    DOI: 10.1504/IJBIR.2020.10024757
  • How designers benefit from free 3D design sharing   Order a copy of this article
    by Annastiina Rintala 
    Abstract: 3D printing has been described as a technological revolution, and it has already changed the way how some low-demand items are designed, produced and delivered to the customers. The threshold for new players entering the 3D business is lower than ever; the lowering costs of printers and the availability of free planning software provide new opportunities for entrepreneurs. However, at the same time, the availability of free 3D designs has exploded, and there is an enormous selection of them available. This raises questions: what kind of designs in particular are being uploaded and downloaded, and can the designers benefit financially from sharing their work for free? Based on former literature, this paper identifies four different strategies how to benefit financially from free 3D design sharing. By analysing the data gathered from Thingiverse, the largest free 3D design repository, it describes how these different strategies realise in the case of Thingiverse.
    Keywords: design; additive manufacturing; 3D printing; personal 3D printing; maker movement; sharing economy; distributed manufacturing; open innovation; online communities.
    DOI: 10.1504/IJBIR.2020.10024925
  • Investigating actors and enablers of innovation using a service ecosystem lens: A modelling approach   Order a copy of this article
    by Sanjai K. Parahoo, Sabiha Mumtaz, Madhavi D. Ayyagari, Mohammed Al Khazraji Al Khazraji, Heather L. Harvey 
    Abstract: The study developed a conceptual model of service innovation viewed through a service ecosystem lens, and empirically validated the model using data gathered from 334 managers in the tourism industry of the United Arab Emirates. A mixed methods approach was used. Three significant factors emerged as direct antecedents of innovation, namely dyadic interactions between: customers and employees, the firm and its partners, and the firm and its competitors. Further, two 'enablers', technological and organisational support, reinforced these interactions. This study contributes to the emerging literature in two ways
    Keywords: Service innovation; service ecosystem; value co-creation; interactions; technological factors; organizational factors.
    DOI: 10.1504/IJBIR.2020.10024931
  • How to enhance the success rate of new products in the market   Order a copy of this article
    by Maha Yusr, Sany Sanuri Mohd Mokhtar, Maruf Gbadebo Salimon, Waida Fauzi 
    Abstract: New product development is one of the performance aspects that needs to be carefully supported. Due to the high risk related to new product performance in the market, which, in extreme cases, might end the life of the company, companies need to work to enhance the possibilities of success before going a step further to create a market niche. Therefore, this study attempts to tackle this issue and proposes a model to enhance new product performance among manufacturing companies in Malaysia. The model proposes that customer knowledge management and learning capabilities are processes that boost new product performance. The sample size was drawn from the FMM list, and a total of 148 manufacturing SMEs participated in the study. The output of PLS software indicates that all hypotheses were supported and accepted. Further discussion and recommendations for future studies are provided in the last section of the study.
    Keywords: New Product Development; Organizational Learning; Customer Knowledge Management; SME Manufacturing Companies; Partial Least Squares.
    DOI: 10.1504/IJBIR.2020.10024955
  • The progress of digitalization in Mexico: effects on the institutional structure   Order a copy of this article
    by Federico Stezano, Monica Casalet 
    Abstract: The purpose of this research is to discuss how industrial and innovation processes in Mexico address the new challenges of the current industrial revolution (Industry 4.0) on production, work practices, public-private collaborative research and the creation of new relational and production capabilities. The work uses data obtained from a questionnaire applied to qualified informants of firms and intermediary organisations in Mexico, looking for their perspectives on the productive incorporation of new digital technologies. The analysed organisations were selected through a theoretical sample (not statistically representative). The analysis carried out takes precautions before the possible bias derived from the selected organisations. Our results show that the perspectives of the actors of the Mexican innovation system highlights serious limitations in terms of technical and organisational skills of firms to incorporate digital technologies in production processes. The study provides a first exploratory analysis on the visions of the agents involved on the technical and organisational challenges of the new digital technologies. Additionally, this paper provides new analytical inputs to reflect on the potential opportunities of the Mexican firms to adopt these new technical trends and institutional and governance critical aspects for a debate about a national agenda of new industrial and innovation policies.
    Keywords: Digitalization; Mexico; Industry 4.0; Innovation policies; Institutions; Technological convergence; Industrial policies.
    DOI: 10.1504/IJBIR.2020.10024956
  • Ownership Structure and Capital Structure: A Panel Data Study   Order a copy of this article
    by Saurabh Chadha, Himanshu Seth 
    Abstract: Capital structure and ownership structure are two important concerns of overall firm's management. This paper studies the impact of ownership structure on the capital structure of the Indian manufacturing firms. The sample with a size of 1,150 manufacturing firms listed on Bombay Stock Exchange (BSE) of India and period of ten years from 2007 to 2016 has been deployed for purpose of the study. Panel data fixed effect model has been applied to test the relationship between capital structure and corporate governance factors. It was found that the ownership structure affects the capital structure decisions of the Indian manufacturing firms. Likewise, control variables like tangibility, age, growth, profitability and size are found to be significantly correlated with the firm's financial leverage. Thus, the findings of the study would enrich the literature on capital structure and comprehend the importance of ownership structure for the management of long-term funds.
    Keywords: Capital Structure Financial Leverage Ownership Structure Corporate Governance Panel data.
    DOI: 10.1504/IJBIR.2020.10024975
    by CHAKUNNATH MADHUSUDAN, Panneerselvam Ramasamy 
    Abstract: The theory of disruptive innovation successfully explained how incumbent integrated steel plants in the US were toppled by entrants using the disruptive minimill technology using steel scrap. The post liberalisation Indian steel sector has been dominated by new steelmakers, many of them using latest minimill technologies. Yet these entrants have not been able to dislodge the Indian integrated steel plant incumbents. Our research finds crucial differences between the evolution of the Indian and US Steel sectors. We find that availability of steel scrap is crucial for minimills to become a disruptive technology, which is lacking in India at the moment. We predict the disruption of Indian incumbents if they ignore steel scrap input technologies in the coming years.
    Keywords: Disruptive Innovation; Minimills: Indian Steel Industry; Scrap.
    DOI: 10.1504/IJBIR.2020.10024976
  • Machine Leaning Solution based on Gradient Descent Algorithm for Improved Business Process Outcomes   Order a copy of this article
    by Ivana Dimitrovska, Toni Malinovski, Dane Krstevski 
    Abstract: This study aims to provide guidelines that can help organisation identify preconditions before they can employ machine learning, as well as provide evidence that machine learning can be used to improve business process outcomes. It considers supervisory learning as a business learning strategy, and employs machine learning solution based on gradient descent algorithm in large enterprise company in North Macedonia. The solution was designed to streamline the business process, automate the activities, and provide resilience to employees' subjectivity, wrong decisions, and human errors. The machine learning solution was used in production for ten months, including period of changes in the business process, and its average accuracy was 95.018% compared to the employees' decisions. Hence, it verifies the appropriateness of the chosen approach, with predictive accuracy that can be meaningful in practice. Although it is a specific case study, it provides valuable information that organisations can use while undertaking similar initiatives.
    Keywords: machine learning; linear regression; gradient descent algorithm; business process improvement.
    DOI: 10.1504/IJBIR.2020.10024982
  • Factors Influencing Consumer’s Adoption of Internet of Things (IoTs): An Empirical Study from Indian Context   Order a copy of this article
    by Mosab Tabash 
    Abstract: This study aims to find out the impact of safety, status, cost, and convenience on the consumer's awareness regarding internet of things (IoTs) as well as the consumer's adoption of internet of things (IoTs). The population of the study is the total number of students of Aligarh Muslim University in which the sample size of 310 students has been taken for the study. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) is applied for testing reliability and validity. Also, structural equation modelling (SEM) is used for testing the hypotheses of the study. The results reveal that the students have a positive attitude of awareness in the case of the cost of IoTs devices while they have a negative attitude towards awareness regarding safety, convenience and status. Besides, the results show students' positive attitude of adoption in case of convenience, and status.
    Keywords: IoTs; Internet of Things; Customers; Awareness; Adoption; Safety; Status; Cost; Convenience; India.
    DOI: 10.1504/IJBIR.2020.10024985
  • Intangibles as Innovative Drivers for Competitive Businesses   Order a copy of this article
    Abstract: This paper aims to identify the impact of intangible resources as drivers of firms' performance and profitability, in the major technological firms in the world. Using information from the major technological firms for a four years economic period, a set of intellectual capital proxies were identified and regressed against the major performance and profitability indicators. The regression model embodies a set of knowledge-based resources intangible (e.g., goodwill, licenses and patents, software and R&D, and advertising expenses) and human capital proxies, aiming to identify potential disaggregated effects of intangibles those key performance indicators. Broadly, results suggest the existence of effective isolated effect for some variables, in particular for intangibles recognised in the financial reporting. Furthermore, this research also suggests that the capitalisation of intangible resources can be associated with region and corresponding accounting standards used in the preparation of the financial reporting.
    Keywords: intangibles; intellectual capital; technological firms; R&D; goodwill; accounting standards.
    DOI: 10.1504/IJBIR.2020.10024988
  • Small Businesses Need to Heed Customers Needs and Innovate for Market Success   Order a copy of this article
    by Murray Millson, Marylou Shockley 
    Abstract: The purpose of this research is to determine how local businesses located in the small, unincorporated, rural community of Castroville in the central coast of California, USA, can innovate to achieve greater market success by reducing community monetary leakage. The source of this community monetary leakage is thought to be outshopping. This study found that outshopping by Castroville residents in communities adjacent to Castroville is responsible for a significant percentage of Castroville's residents' weekly expenditures. Recommendations based on the results of this research include making desired products available in Castroville and pricing them at a level that is clearly within the purchasing power of the Castroville residents. For Castroville residents who work out of the community, desired products must be made available in Castroville for purchase at times of the day and during the days of the week in which these residents can shop in Castroville. Our research also shows that developing innovative newspaper advertisements and utilising marketing mechanisms that focus on special sales and point-of-purchase promotions related to these desired products can help increase Castroville market demand and success.
    Keywords: Innovative business and marketing decisions and policies; inshopping; outshopping; online purchases; monetary leakage; case study; field theoretical approach.
    DOI: 10.1504/IJBIR.2020.10024990
    by Suryono Elfahmi, Grahita Chandrarin, Abdul Manan 
    Abstract: The purpose of this research is: 1) to analyse the influence of external environment, internal environment, and motivation on SMEs product innovation; 2) to analyse the influence of external environment, internal environment, and motivation on competitiveness; 3) to analyse the influence of product innovation on the competitiveness; 4) to analyse the influence of external environment, internal environment, and motivation on competitiveness through product innovation. The population of this study is the business owner of 120 Lasem Batik Tulis (batik tulis means hand-drawn batik) SMEs in Rembang. It consists of 82 SME members of batik cooperatives and 38 SMEs of BNI incorporated in Kampoeng BNI, Bagan Village, Rembang; all of them were selected to be the objects in this study. The result of this analysis shows that: 1) external environment, internal environment, and motivation have significant effect on product innovation; 2) internal environment has a significant effect on competitiveness while external environment and motivation have insignificant effect on competitiveness; 3) product innovation has a significant effect on competitiveness; 4) product innovation can mediate the influence of external environment, internal environment, and motivation on competitiveness.
    Keywords: Competitiveness; Product Innovation; External Environment; Internal Environment; Motivation.
    DOI: 10.1504/IJBIR.2020.10025366
  • The Importance of Market Information Accessibility to Enhancing SMEs Indonesian Superior Financial Performance   Order a copy of this article
    by Nuryakin Nuryakin 
    Abstract: This research aims is to investigation an empirical research the influence of market information accessibility and social capital on product innovation capability to enhancing superior financial performance with financial literacy as the control variable. The study is conducted with SMEs scope of export based brass industry cluster in Boyolali, Central Java. The analysis unit is conducted with the owners or manager of export based brass industry in Central Java. The collection of data for this research was done by the use of purposive sampling. This study takes 200 respondents as its sample. The structural equation modelling (SEM) analysis is employed for model testing and hypothesis with the AMOS program. The results of this research show that market information accessibility and social capital positively significantly effect on product innovation capability and superior financial performance. This research also finds that financial literacy as a control variable to enhancing superior financial performance.
    Keywords: market information accessibility; social capital; product innovation capability; financial literacy; superior financial performance.
    DOI: 10.1504/IJBIR.2020.10025367
  • Recent Innovation Scenario of the Brazilian Industrial Sector and its Reflections   Order a copy of this article
    by Claudia Cirani, Adalberto Ramos Cassia, Jose Jaconias Da Silva 
    Abstract: This study analysed the innovation dynamics of the Brazilian industrial sector using information published by the Brazilian Institute of Geography and Statistics in the latest edition of innovation survey
    Keywords: Brazil; Innovation; Industrial Sector; Pintec.
    DOI: 10.1504/IJBIR.2020.10025369
  • Positioning academic partners to align with proper modes of university-industry collaboration   Order a copy of this article
    by Nathasit Gerdsri, Nisit Manotungvorapun 
    Abstract: Nowadays, many firms attempt to advance their technological capabilities by engaging with universities in various activities ranging from training programs to researcher exchanges, research contracts and R&D collaboration. The effectiveness of these activities is greatly affected by complementarity and compatibility between a firm and an academic institute. Thus, the determination of academic partners' characteristics becomes essential. This study focuses on the key managerial challenge of how to put the right academic partner into the right form of collaborative activities. By assessing the degree of complementarity and compatibility of academic partners, the analysis result can be offered in four modes of collaborations: orchestrated, assistive, attentive and mismatched collaborations. The managerial recommendations for each mode of collaboration are also provided in the discussion.
    Keywords: university-industry collaboration; matching quality; positioning partners; complementarity; compatibility; decision analysis; open innovation; collaborative activities; relationship management.
    DOI: 10.1504/IJBIR.2020.10025398
    by Daisy Kee Mui Hung, Mohammad Rabiul Rubel 
    Abstract: This paper investigates the influence of high involvement work practice (HIWP) regarding information sharing, management support, employee participation, reward and recognition, and training on the adaptation of Information Technology (IT) in the banking organisations in Bangladesh. Data were collected on the HIWP and technology adaptation through a questionnaire survey. Partial least square was employed to analyse the data. Results suggest that the more employees experience knowledge sharing, management support, participate in decision making, adequate reward and recognition, and training, they are more likely to adapt IT. The paper identifies and recommends HIWP as a crucial way of technology adaptation in the organisation. Implications and future research area are presented.
    Keywords: High involvement work practice; technology adaptation; banking industry; industrial revolution; Bangladesh.
    DOI: 10.1504/IJBIR.2020.10025400
  • Identifying New Business Areas in Air Transport Industry using Patent Information   Order a copy of this article
    by Mohsen Shafiei Nikabadi, Habib Karimian Sani-Varjovi 
    Abstract: Organisations have to identify and exploit new business areas to ensure stable and continuous growth. The air transport is an important pillar of international transportation and is one of the most important economic activities for development and economic progress. In this research, 115 patents between 2000 and 2017 were reviewed to identify new areas in the air transport. After the selection of the most important criteria for the companies’ assessment, we used the fuzzy analytic hierarchy process (fuzzy AHP), triangular Chang method, to gain weights of criteria, and then, by the data envelopment analysis (DEA) and BCC output model, companies operating in the air transport were ranked; companies (Airbus, LTA, Boeing) earned the most points. Ultimately, through the text mining and extraction of information, products and new areas of the industry were identified that the domains and products (aircraft, airplane and jet) were more attractive to companies than other products.
    Keywords: Air Transport; New Business Areas; Patent Information; Fuzzy Analytic Hierarchy Process; Data Envelopment Analysis; Text Mining.
    DOI: 10.1504/IJBIR.2020.10025589
  • The impact of human resource management practices on organizational performance in construction companies in Jordan   Order a copy of this article
    by Rateb Sweis, Ghaleb Sweis, Karam Oklah, Yousef Abdallat, Taghrid Suifan 
    Abstract: The aim of this study is to measure the impact of human resource (HR) practices on organisational performance in the context of construction companies. The population consisted of employees at all managerial levels of 16 construction companies in Jordan. From which the data was gathered through a structured questionnaire. In total 228 valid questionnaires were obtained, yielded a response rate of 67%. Multiple regression analysis was used to test the study hypotheses. The results reveal that HR practices have a significant impact on organisational performance in construction companies. Moreover, training and development, as well as performance appraisal, have a significant impact on organisational performance, while the two other practices (recruitment and selection and compensation) did not have a significant impact. The results can be used as a toolkit for revealing the strengths and weaknesses of HR practices and to formulate agile strategies to improve organisational performance.
    Keywords: organizational performance; human resource practices; recruitment and selection; training and development; performance appraisal; compensation; construction companies; Jordan.
    DOI: 10.1504/IJBIR.2020.10025591
  • Exploring Antecedents and Mediators of Thriving at Work: A Mixed-Method Approach   Order a copy of this article
    by Nasrin Nekooee, Ali Nasr Isfahani, Mehdi Abzari, Hadi Teimouri 
    Abstract: The current study aimed at designing a multi-level model of the antecedents and mediators of thriving at work at individual, group and organisational levels. In this study, thriving is defined as a "psychological state in which faculty members experience both a sense of vitality and learning at work." This study employed a mixed exploratory design. In the qualitative phase of the study, the data were collected through semi-structural interviews and analysed using thematic analysis. In the quantitative phase of the study, SEM and CFA were used to analyse the data with Amos 23. Bootstrapping method with SPSS macro was also used to evaluate the effect of the mediator variables. The results revealed that task resources and developmental resources with the mediating effect of personal resources had a significant effect on individual thriving. Social resources and team resources with the mediating effect of agentic work behaviours also had a significant effect on individual, group and organisational thriving. Additionally, cultural resources with the mediating effect of organisational resources had a significant effect on organisational thriving.
    Keywords: Thriving at Work; Individual Thriving; Group Thriving; Organizational Thriving; Vitality; Learning.
    DOI: 10.1504/IJBIR.2020.10025594
  • Innovation Orientation and Performance in the Not-for-profit Sector   Order a copy of this article
    by Mark Klassen, Christopher Dobni 
    Abstract: Innovation is increasingly gaining attention by not-for-profits (NPOs) as their environment is becoming more competitive, complex and stakeholder driven. This objective of this research is to develop a better understanding of the association between innovation orientation and performance. This is accomplished through a survey of registered and active Canadian NPOs. The innovation orientation approach in this study has advantages given the holistic nature and inclusion of multiple innovation determinants to measure the state of innovation in NPOs. The results suggest that NPOs with high innovative orientations have a positive relationship with the performance metrics of beneficiary satisfaction, resource attraction, peer reputation, effectiveness, and optimism in meeting future objectives. In contrast, NPOs with low innovation orientations did not present any meaningful associations with the performance constructs suggesting that innovation may not have a robust impact on performance amongst low orientation NPOs.
    Keywords: Innovation; NPOs; Strategy; Innovation Orientation.
    DOI: 10.1504/IJBIR.2020.10025595
  • The moderating role of innovation intensity between international marketing strategy and international marketing performance: Branding and commitment in international marketing   Order a copy of this article
    by Majeed Mansour 
    Abstract: This study sheds light on international marketing literature and investigates the moderating role of innovation intensity between international marketing strategy and international marketing performance. An administrative survey was conducted towards international marketing managers belongs to retail industry. Structural equation modeling (SEM) technique was used for inferential analysis. Results indicate that altogether international commitment, brand orientation, brand repositioning, control international branding activities, and congruence of marketing environment explained a substantial variance in international marketing strategy. Effect size analysis f-square showed that international marketing strategy had medium level of effect size on international marketing strategy. The research model was further extended with moderating effect of innovation intensity. Interaction effect confirmed the moderating effect of innovation intensity and indicates that the relationship between international marketing strategy and international marketing performance will be higher when innovation intensity is higher. Lastly, theoretical and managerial implications are discussed with IPMA analysis.
    Keywords: Innovation Intensity; International Commitment; Brand Orientation; Brand Repositioning; Control International Branding Activities; Structural Equation Modeling.
    DOI: 10.1504/IJBIR.2020.10025777
    by SOUMIK GANGOPADHYAY, Suman Chakraborty 
    Abstract: Healthy lifestyle and low probability of an attack of NCDs are inextricably linked. Addressing the risk factors can become an effective and inexpensive option to combat the unfinished agenda of non-communicable diseases (NCDs). But, subjective action to prevent or mitigate a disease depends on perceived risk. So the broad objective of this study was to assess the opinion of urban patients regarding NCDs, to justify the importance of lifestyle modification and implement it by using health promotion techniques such as awareness programs to sensitise people. Five hundred out-patients of ten private super specialty hospitals of Kolkata, India were chosen as respondents who were interviewed with the help of a structured questionnaire. This study has emanated that perceived importance of information pertaining to NCDs and healthy lifestyle need to be communicated to the victims in a customised way to avoid the emergence and to arrest the progress and intensity of NCDs besides the use of medicinal support.
    Keywords: Non-Communicable Diseases; Perceived Risk; Lifestyle modification; Health-care interventions; Health promotion.
    DOI: 10.1504/IJBIR.2020.10025810
  • The effect of innovation on the financial performance and export intensity of firms in emerging countries   Order a copy of this article
    by Juliano Danilo Spuldaro, Alexandre Luis Prim, Darlan José Roman, Fernando Bencke 
    Abstract: This study aims to analyse the effects of innovation when measured by patents on the financial performance and export intensity of firms in emerging countries. An analysis of five years' data from a multinational survey is conducted with 140 predominantly manufacturing firms from Brazil, Russia, India, and China. Our results indicate that firms from emerging countries can take benefits from innovation by leading to higher financial performance and expanding to international markets. We also found that firm size, firm age, and the educational level of employees have positive relationships with financial performance. Additionally, foreign shareholders and the educational level of employees have strong associations with export performance. Thus, these results build upon previous studies for showing innovation as an antecedent of competitiveness for emerging countries' firms.
    Keywords: Innovation; patent; financial performance; export intensity; emerging countries.
    DOI: 10.1504/IJBIR.2020.10025824
    by Aditya Jhunjhunwala, Tamal Datta Chaudhuri 
    Abstract: The paper examines the extent of innovativeness of Indian companies, analyses the impact of innovation on growth of these companies and assesses the relationship between innovation and value creation. The study is based on published data available from annual reports of companies. Three types of innovation are considered namely product innovation, marketing innovation and process innovation. Process innovation is derived from movement in the incremental output capital ratio of companies over two time periods. The study relates innovativeness to age, size and nature of the industry. Among other things, the paper has implications with respect to strategy formulation as is seeks to answer whether innovativeness depends on the nature of the industry, whether innovative companies in India have created value, or are they innovating to merely stay in the business.
    Keywords: Product Innovation; Marketing Innovation; Process Innovation; Growth; Economic Profit; Power Curve.
    DOI: 10.1504/IJBIR.2020.10026121
  • Impact of Marketing-Mix, Culture and Experience as Moderator to Purchase Intention and Purchase Decision for Online Music Product in Indonesia   Order a copy of this article
    by Reni Dia Kusumawati, Teddy Oswari, Tristyanti Yusnitasari, Saurabh Mittal, Vikas Kumar 
    Abstract: This exploratory research focuses on analysing the impact of marketing-mix, culture and experience on purchase intentions and purchase decision for online music products in Indonesia. The study draws inference from consumer behaviour theories
    Keywords: culture; experience; marketing mix; online music product; purchase intention; purchasing decision.
    DOI: 10.1504/IJBIR.2020.10026168
  • The effect of intrapreneurial competencies on innovative work behaviour: a case of cyber security experts in Malaysia   Order a copy of this article
    by Neerosha Rajah, Amir Aris, Haslinda Musa 
    Abstract: In today's world, more attention is paid to innovation, which is a way of responding to global competition and environmental pressures. Employees play a crucial role in the process of innovation, as they are the foundation of ideas. Innovative work behaviour is therefore of interest when organisations are focused on innovation. Researchers wanted to gain more insight into the innovation process because of the decline in organisational innovation capacity as is the case for critical information infrastructure; cybersecurity. As a result, this study is designed to investigate intrapreneurial competencies that foster employees' innovative work behaviour. This paper suggests a conceptual model for further understanding of the relationship between intrapreneurial competencies and innovative work behaviour. This paper is then developed for future studies into a concrete research hypothesis. This research is proposed in the hope that the findings of the researcher will report a significant relationship between intrapreneurial competencies and innovative work behaviour.
    Keywords: intrapreneurial competencies; innovative work behaviour; critical information infrastructure; cyber security; cyber security experts; Malaysia.
    DOI: 10.1504/IJBIR.2020.10026169
  • Determinants of Firms Innovation and the role of R&D Investment and Training: An Empirical evidence from Tunisian SME’s   Order a copy of this article
    by Abdelhammid BOUROUAHA, Samir Baha-Eddine Maliki 
    Abstract: The article aims to examine the determinants of a firm's innovation in Tunisia. Following changes in the business world, companies over the world are increasingly including innovation as a strategy to ensure business expansion. Using the World Bank enterprise data-survey to test the correlation between two variables: the determinants of innovation and innovation, by applying a logit and probit regression approach. The findings showed that R&D investment with other firms, training, and sector variables are an important determinant of innovation. It was however established by the study that the firm's age, size and employee variables negatively affect the chances of innovation. Equally, it was found that the same factors (investing in R&D at home, formal training) were the significant determinants of product, process, organisational, marketing or logistic innovation. Thus, the policy implications of the results recommend that firms should make significant factors as the priorities to boost innovation.
    Keywords: innovation; formal training; R&D; Tunisia; logit and probit models.
    DOI: 10.1504/IJBIR.2020.10026171
  • Perception of Youth on Digital India   Order a copy of this article
    by Sunita Narang, Shalu Mahajan, Surinder Kaur, Monica Singhania 
    Abstract: Digital India is seen as the engine for transition of India into an empowered nation In this direction, several pro-people initiatives like MyGov, Digilocker, e-Basta, and e-Hospital have been implemented in 2015 Through a self-structured survey questionnaire, the study evaluates awareness about, implementation and utilization of, various e-services offered under the Digital India program among Delhi University students It examines the extent to which the services are being utilized and main barriers/challenges restricting its utilization The data has been analyzed using ANOVA The study reveals high level of awareness among students They believe it will improve the quality of services leading to good governance Major factors restricting its implementation include lack of computer knowledge, fear of frauds & resistance to change The study stressed on educating people about benefits & usage of Digital India The nation as a whole can move towards green and responsible governance by improving its acceptability.
    Keywords: Youth perception; delhi university; e-governance; digital india program; digilocker; e-basta; ANOVA; analysis of variance; good governance; computer knowledge; e-learning.