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International Journal of Business Innovation and Research
Published issues
2021 Vol.25 No.4
International Journal of Business Innovation and Research
2021 Vol.25 No.4
Pages
Title and author(s)
431-452
The moderating role of innovation intensity between international marketing strategy and international marketing performance: branding and commitment in international marketing
Majeed Mustafa Othman Mansour
DOI
:
10.1504/IJBIR.2021.117088
453-474
Enhancing competitiveness by innovative inventory pooling system for multi-retailers
Lilawadi Phatanarajata; Sukree Sinthupinyo; Achara Chandrachai; Thira Chavarnakul
DOI
:
10.1504/IJBIR.2021.117092
475-495
Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia
Reni Diah Kusumawati; Teddy Oswari; Tristyanti Yusnitasari; Saurabh Mittal; Vikas Kumar
DOI
:
10.1504/IJBIR.2021.117089
496-513
Designing an organisational cynicism model based on the grounded approach: a case study of Kashan universities
Javad Shekarriz; Ali Nasr Isfahani; Ali Safari
DOI
:
10.1504/IJBIR.2021.117095
514-536
Rural banks' efficiency in Bali Province Indonesia in the era of high competition and financial technology
Mokhamad Anwar; Sulaeman Rahman Nidar; Ratna Komara; Layyinaturrobaniyah
DOI
:
10.1504/IJBIR.2021.117091
537-564
Understanding the market landscape and consumption behaviour: a case study
Hari Lal Bhaskar
DOI
:
10.1504/IJBIR.2021.117090
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