International Journal of Business Innovation and Research (IJBIR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business Innovation and Research

Pages	Title and author(s)
431-452	The moderating role of innovation intensity between international marketing strategy and international marketing performance: branding and commitment in international marketing Majeed Mustafa Othman Mansour DOI: 10.1504/IJBIR.2021.117088
453-474	Enhancing competitiveness by innovative inventory pooling system for multi-retailers Lilawadi Phatanarajata; Sukree Sinthupinyo; Achara Chandrachai; Thira Chavarnakul DOI: 10.1504/IJBIR.2021.117092
475-495	Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia Reni Diah Kusumawati; Teddy Oswari; Tristyanti Yusnitasari; Saurabh Mittal; Vikas Kumar DOI: 10.1504/IJBIR.2021.117089
496-513	Designing an organisational cynicism model based on the grounded approach: a case study of Kashan universities Javad Shekarriz; Ali Nasr Isfahani; Ali Safari DOI: 10.1504/IJBIR.2021.117095
514-536	Rural banks' efficiency in Bali Province Indonesia in the era of high competition and financial technology Mokhamad Anwar; Sulaeman Rahman Nidar; Ratna Komara; Layyinaturrobaniyah DOI: 10.1504/IJBIR.2021.117091
537-564	Understanding the market landscape and consumption behaviour: a case study Hari Lal Bhaskar DOI: 10.1504/IJBIR.2021.117090