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International Journal of Business Innovation and Research
Published issues
2020 Vol.23 No.1
International Journal of Business Innovation and Research
2020 Vol.23 No.1
Pages
Title and author(s)
1-17
Social marketing mix modelling in order to development sports for all
Ali Saberi; Mohammad Reza Fathi; Mohammad Hossein Ghorbani; Ghodratollah Bagheri Ragheb; Can Deniz Köksal
DOI
:
10.1504/IJBIR.2020.109317
18-40
What drives customer switching intention in Malaysian hotel industry? The hidden link
Reza Saleki; Farzana Quoquab; Jihad Mohammad
DOI
:
10.1504/IJBIR.2020.109325
41-63
Analysis of the use of performance evaluation theoretical foundations in empirical studies: an investigation in publications aiming at future research questions
Vinicius Abilio Martins; Sandra Rolim Ensslin
DOI
:
10.1504/IJBIR.2020.109323
64-86
The role of customer engagement in the interrelationship process: moderating effect of customer experience
Ngo Hai Quynh; Ngo Pham Ngoc Nha; Nguyen Thanh Hoai; Kang Gi-Du
DOI
:
10.1504/IJBIR.2020.109331
87-102
Understanding sustainability and competitiveness in the Indian air cooler industry: a case of Symphony
Gurpreet Kour; Priyanka Joshi
DOI
:
10.1504/IJBIR.2020.109328
103-126
The influence of organisational and individual factors on organisational innovation with moderating role of innovation orientation
Mohammad Ibrahim Kamel Sweiss; Mohammad Ali Yousef Yamin
DOI
:
10.1504/IJBIR.2020.109332
127-140
Disruptive innovation in saturated Indian telecom space: a case of Reliance Jio
Neetu Yadav; Kritesh Gupta
DOI
:
10.1504/IJBIR.2020.109324
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