International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2020 Vol.23 No.1

Pages Title and author(s)
1-17Social marketing mix modelling in order to development sports for all
Ali Saberi; Mohammad Reza Fathi; Mohammad Hossein Ghorbani; Ghodratollah Bagheri Ragheb; Can Deniz Köksal
DOI: 10.1504/IJBIR.2020.109317
18-40What drives customer switching intention in Malaysian hotel industry? The hidden link
Reza Saleki; Farzana Quoquab; Jihad Mohammad
DOI: 10.1504/IJBIR.2020.109325
41-63Analysis of the use of performance evaluation theoretical foundations in empirical studies: an investigation in publications aiming at future research questions
Vinicius Abilio Martins; Sandra Rolim Ensslin
DOI: 10.1504/IJBIR.2020.109323
64-86The role of customer engagement in the interrelationship process: moderating effect of customer experience
Ngo Hai Quynh; Ngo Pham Ngoc Nha; Nguyen Thanh Hoai; Kang Gi-Du
DOI: 10.1504/IJBIR.2020.109331
87-102Understanding sustainability and competitiveness in the Indian air cooler industry: a case of Symphony
Gurpreet Kour; Priyanka Joshi
DOI: 10.1504/IJBIR.2020.109328
103-126The influence of organisational and individual factors on organisational innovation with moderating role of innovation orientation
Mohammad Ibrahim Kamel Sweiss; Mohammad Ali Yousef Yamin
DOI: 10.1504/IJBIR.2020.109332
127-140Disruptive innovation in saturated Indian telecom space: a case of Reliance Jio
Neetu Yadav; Kritesh Gupta
DOI: 10.1504/IJBIR.2020.109324