International Journal of Business Innovation and Research (IJBIR) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business Innovation and Research

Special Issue on Customer Relationship Management and Information Technology Applications

Guest Editor: Professor Alan D. Smith

Pages	Title and author(s)
3-14	Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approach Michael Rodriguez, Stefanie L. Boyer DOI: 10.1504/IJBIR.2010.029537
15-29	Extending CRM with mobile messaging: a case study Randall E. Duran DOI: 10.1504/IJBIR.2010.029538
30-47	Mandatory adoption of customer relationship management information technology: the role of customer support in an attitude-intention model Regina C. McNally, Abbie Griffin DOI: 10.1504/IJBIR.2010.029539
48-64	An exploratory study of CRM implementation in Taiwan's banking industry Cho-Pu Lin, Yann-Haur Huang, Chien-Ting Chen, Hsing-Yun Chang DOI: 10.1504/IJBIR.2010.029540
65-92	Loyalty card programs, customer relationship and information technology: an exploratory approach Alan D. Smith, Jodi A. Potter DOI: 10.1504/IJBIR.2010.029541
93-102	Customer relationship management in the banking sector: impact of internet usage by the customer Vimi Jham DOI: 10.1504/IJBIR.2010.029542
103-142	Exploring fantasy sports and its fan base from a CRM perspective Amber A. Smith, David P. Synowka, Alan D. Smith DOI: 10.1504/IJBIR.2010.029543
143-162	A model for CRM implementation in Indian public sector banks S.S. Hugar, Nancy H. Vaz (D'Costa) DOI: 10.1504/IJBIR.2010.029544