International Journal of Business Innovation and Research (IJBIR)

International Journal of Business Innovation and Research

2010 Vol.4 No.1/2

Special Issue on Customer Relationship Management and Information Technology Applications

Guest Editor: Professor Alan D. Smith


Pages Title and author(s)
3-14Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approach
Michael Rodriguez, Stefanie L. Boyer
DOI: 10.1504/IJBIR.2010.029537
15-29Extending CRM with mobile messaging: a case study
Randall E. Duran
DOI: 10.1504/IJBIR.2010.029538
30-47Mandatory adoption of customer relationship management information technology: the role of customer support in an attitude-intention model
Regina C. McNally, Abbie Griffin
DOI: 10.1504/IJBIR.2010.029539
48-64An exploratory study of CRM implementation in Taiwan's banking industry
Cho-Pu Lin, Yann-Haur Huang, Chien-Ting Chen, Hsing-Yun Chang
DOI: 10.1504/IJBIR.2010.029540
65-92Loyalty card programs, customer relationship and information technology: an exploratory approach
Alan D. Smith, Jodi A. Potter
DOI: 10.1504/IJBIR.2010.029541
93-102Customer relationship management in the banking sector: impact of internet usage by the customer
Vimi Jham
DOI: 10.1504/IJBIR.2010.029542
103-142Exploring fantasy sports and its fan base from a CRM perspective
Amber A. Smith, David P. Synowka, Alan D. Smith
DOI: 10.1504/IJBIR.2010.029543
143-162A model for CRM implementation in Indian public sector banks
S.S. Hugar, Nancy H. Vaz (D'Costa)
DOI: 10.1504/IJBIR.2010.029544