
International Journal of Business Innovation and Research
2010 Vol.4 No.1/2
Special Issue on Customer Relationship Management and Information Technology Applications
Guest Editor: Professor Alan D. Smith
Pages | Title and author(s) |
3-14 | Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approachMichael Rodriguez, Stefanie L. Boyer DOI: 10.1504/IJBIR.2010.029537 |
15-29 | Extending CRM with mobile messaging: a case studyRandall E. Duran DOI: 10.1504/IJBIR.2010.029538 |
30-47 | Mandatory adoption of customer relationship management information technology: the role of customer support in an attitude-intention modelRegina C. McNally, Abbie Griffin DOI: 10.1504/IJBIR.2010.029539 |
48-64 | An exploratory study of CRM implementation in Taiwan's banking industryCho-Pu Lin, Yann-Haur Huang, Chien-Ting Chen, Hsing-Yun Chang DOI: 10.1504/IJBIR.2010.029540 |
65-92 | Loyalty card programs, customer relationship and information technology: an exploratory approachAlan D. Smith, Jodi A. Potter DOI: 10.1504/IJBIR.2010.029541 |
93-102 | Customer relationship management in the banking sector: impact of internet usage by the customerVimi Jham DOI: 10.1504/IJBIR.2010.029542 |
103-142 | Exploring fantasy sports and its fan base from a CRM perspectiveAmber A. Smith, David P. Synowka, Alan D. Smith DOI: 10.1504/IJBIR.2010.029543 |
143-162 | A model for CRM implementation in Indian public sector banksS.S. Hugar, Nancy H. Vaz (D'Costa) DOI: 10.1504/IJBIR.2010.029544 |