International Journal of Business and Globalisation (IJBG) Inderscience Publishers - linking academia, business and industry through research

International Journal of Business and Globalisation

Special Issue on Globalisation and Strategies for Success

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery

Pages	Title and author(s)
391-408	Cochlear – hear now. And always? Gary J. Stockport; John Gelavis; John Macdonald; Alan Millard; Glenn Morrison; Rob Pini; Alyson Vinciguerra DOI: 10.1504/IJBG.2011.042748
409-433	Everyday low price – a blessing in disguise for Walmart during recession Ravindra P. Saxena; Arpana Sharma DOI: 10.1504/IJBG.2011.042749
434-445	Creating competitive advantage for an electric manufacturer using SCM Masaki Iijima; Nobutaka Naruse; Yoshio Furukawa DOI: 10.1504/IJBG.2011.042750
446-458	Understanding culture-specific leadership relationship in a multi-cultural virtual project team (MVPT): a case study Zhangying He; Tojo Thatchenkery DOI: 10.1504/IJBG.2011.042751
459-470	The value of sustainable practices: a climate of stakeholder engagement Wanda Tisby Cousar; Sharon Huff DOI: 10.1504/IJBG.2011.042752
471-484	Managing brand personality when brand undergoes sequential extension Anuja Pandey DOI: 10.1504/IJBG.2011.042753
485-496	Ingredient branding in sports markets: the case Makrolon and UVEX Christian Linder DOI: 10.1504/IJBG.2011.042754
497-509	Establishing a market niche: the case of Keystrox Bharat Maheshwari; Alexander George; Manjari Maheshwari DOI: 10.1504/IJBG.2011.042755