International Journal of Business Excellence (IJBEX)

International Journal of Business Excellence

2021 Vol.25 No.1

Pages Title and author(s)
1-20Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Somayeh Salehi; Ali Sanayei; Negar Sammaknejad; Ali Kazemi
DOI: 10.1504/IJBEX.2021.118221
21-35Incorporating organisational citizenship behaviours into business process reengineering: a theoretical model
Shih Yung Chou; Katelin Barron; Charles Ramser; Joseph A. Smalley
DOI: 10.1504/IJBEX.2021.118184
36-55Identification and recognition of the factors affecting brand skill (case study of Iran Mines and Mining Industries' Development and Renovation Organization)
Fatemeh Haghverdi Zadeh; Ali Kazemi; Azarnoush Ansari
DOI: 10.1504/IJBEX.2021.118204
56-74Interrelationships among retail customer-based brand-equity dimensions: a study from Indonesia
Hotniar Siringoringo; Neltje F. Katuuk
DOI: 10.1504/IJBEX.2021.118178
75-96Cultivating society's environmental concern through green advertising: an empirical analysis among Jaipur citizens
Jugal Kishor
DOI: 10.1504/IJBEX.2021.118179
97-109How can green marketing lead to customer trust and green intention? Evidences from the automobile industry
Majid Mohammad Shafiee; Arash Shahin
DOI: 10.1504/IJBEX.2021.118180
110-135The mediating role of brand experience in a mid-sized city
Paula Rodrigues; Ana Pinto Borges; Elvira Vieira
DOI: 10.1504/IJBEX.2021.118181