International Journal of Business and Data Analytics
2022 Vol.2 No.2
Pages | Title and author(s) |
111-124 | Generation of customer insights – roles of marketing information and marketing intelligencePratap Chandra Mandal DOI: 10.1504/IJBDA.2022.126794 |
125-154 | Proposing and testing a combined social media metrics' analysis method for digital marketing: the case of WeWorkDimitrios Vagianos; Anna Hackova; Martina Kratka DOI: 10.1504/IJBDA.2022.126797 |
155-170 | Factors influencing capital structure decision of small firms in Bangladesh: an empirical evidenceMd. Nazmul Hossain; Quazi Sagota Samina DOI: 10.1504/IJBDA.2022.126798 |
171-186 | Evaluating and predicting the quality performance in apparel: an application of data science techniquesB.R.P.M. Basnayake; A.P. Hewaarachchi; N.V. Chandrasekara DOI: 10.1504/IJBDA.2022.126805 |
187-216 | A comparative study of univariate time-series methods for sales forecastingVishvesh Shah; Stanko Dimitrov DOI: 10.1504/IJBDA.2022.126806 |