International Journal of Business and Data Analytics (IJBDA)

International Journal of Business and Data Analytics

2022 Vol.2 No.2


Pages Title and author(s)
111-124Generation of customer insights – roles of marketing information and marketing intelligence
Pratap Chandra Mandal
DOI: 10.1504/IJBDA.2022.126794
125-154Proposing and testing a combined social media metrics' analysis method for digital marketing: the case of WeWork
Dimitrios Vagianos; Anna Hackova; Martina Kratka
DOI: 10.1504/IJBDA.2022.126797
155-170Factors influencing capital structure decision of small firms in Bangladesh: an empirical evidence
Md. Nazmul Hossain; Quazi Sagota Samina
DOI: 10.1504/IJBDA.2022.126798
171-186Evaluating and predicting the quality performance in apparel: an application of data science techniques
B.R.P.M. Basnayake; A.P. Hewaarachchi; N.V. Chandrasekara
DOI: 10.1504/IJBDA.2022.126805
187-216A comparative study of univariate time-series methods for sales forecasting
Vishvesh Shah; Stanko Dimitrov
DOI: 10.1504/IJBDA.2022.126806

 

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